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ON Uganda Podcast.

Author: Aggie Patricia Turwomwe

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With an aim to become a tool to help Ugandans achieve and thrive in a booming "MIDDLE-CLASS ECONOMY", this podcast is dedicated 100% to demystifying paradigms through its three segments; On Reports, On Sectors, and On Marketing

Listen along to understand what fuels the wheels of our economy with a bonus segment On Uganda's podcasters - Podcast to Podcast (P2P).
143 Episodes
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Collaboration over competition, could this be the secret to unlocking Africa’s economic potential? Our latest podcast guest shares raw stories and actionable insights for creatives and entrepreneurs.Who in your network has helped you grow, and how can we foster more collaboration in our industries?Storytelling UgandaTourismCreativeCollaborationMindsetShiftContentCreation
“Did you know that one in six people silently struggle with infertility, and most never talk about it?" Judith AkiteInfertilityAwareness #FertilityJourney #FamilyHealth #BreakTheSilence #HopeFollow up with her on LinkedIn and Mom’s Qavah. Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 5.03.25
Richard Musani, a business developer and marketing consultant provides valuable insights on branding, audience growth, and the importance of localization. He shares his extensive experience in FMCG and automobile industries, emphasizing the benefits of proper market research, product adaptation, and effective communication strategies. The discussion also touches on the cultural shift towards appreciating local products and the efforts to change consumer perceptions. If you are a budding entrepreneur or a seasoned marketing professional, this episode is packed with practical advice and strategies to help scale your business and achieve success in the Ugandan market.Timestamps00:00 Believing in Local Manufacturing00:57 Introduction to the Podcast02:01 Richard Masani's Career Journey03:54 Challenges and Successes in Marketing07:06 The Importance of Localization12:24 Scaling Business and Product Adaptation17:54 Call to ActionFollow up with him on LinkedIn.Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 5.03.25
Victoria Nyanzi, a personal branding coach and marketing professional shares her journey and expertise on the importance of self-assessment, discovering one's unique value, and effectively communicating that value for personal and professional growth. She helps transform several professionals through the African Sisters Network, unlocking potential and fostering confidence. If you are looking to understand personal branding, overcome fear and imposter syndrome, or explore opportunities in the personal branding industry, this episode is packed with valuable insights.Timestamps00:00 Purpose01:51 Victoria's Journey into Marketing02:53 First Job and Early Career04:18 Transition to Banking and E-commerce06:39 Personal Branding Evolution09:57 Positioning for Success14:24 The African Sisters Network17:58 Opportunities in Personal Branding19:36 Monetizing Personal Branding20:23 Opportunities in Personal Branding23:23 Self-Discovery and Positioning25:20 Challenges in Personal Branding27:49 Empowering Women Through Personal Branding29:42 Uganda's Path to a Middle-Class Economy34:07 The Essence of Personal BrandingFollow up with her in her names and  at the African Sisters Network on LinkedIn.Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 19.02.25
Sharon Kiggundu, former President of the Uganda Marketers Society and current Head of Marketing and Corporate Communications at Kabojja International School shares her experience in navigating high-responsibility roles in marketing, banking, insurance, and education. She delves into the importance of work-life balance and offers practical advice for young marketers and industry professionals. This episode covers career growth, tackling leadership challenges, and leveraging opportunities in Uganda's untapped sectors. A must-watch for anyone interested in professional development and the dynamic world of marketing.03:35 Sharon Kiggundu's Career Journey07:17 Balancing Work and Life12:14 Trends and Insights in Marketing18:40 Opportunities and Challenges in Uganda22:49 Achieving a Middle-Class Economy by 204025:11 Final ThoughtsFollow up with her on LinkedIn.Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 13.11.24
Collins Muhumuza, CEO of Amabanda Uganda, sheds light on how bamboo is transforming various sectors from agriculture to construction. Discover how bamboo can contribute to a middle-class economy through sustainable practices, innovative products, and job creation. We explore bamboo's environmental benefits, challenges in the industry, and the future prospects for Uganda's bamboo market.00:00 Introduction to Bamboo's Potential01:40 Collins Muhumuza's Journey with Bamboo03:42 Amabanda Uganda's Sustainable Practices07:23 Bamboo's Market and Industry Trends09:35 Challenges and Opportunities in Bamboo Industry19:08 Carbon Credits and Environmental Impact22:42 Future of Bamboo Innovation26:14 Achieving a Middle Class Economy in UgandaFollow up with him on LinkedIn.Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 19.02.25
Andrew Mbaza, a senior administration officer at Kira Motors Corporation, shares his insights on the importance of administration and human resources (HR) in business success, the role of culture and mindset, effective management for young entrepreneurs, and the evolving trends and strategies in administrative practices, particularly in Uganda's industrial landscape.Follow up with him on LinkedIn.Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 11.02.2500:00 Introduction 00:26 Guest Background and Experience01:25 Importance of Administration and HR03:51 Challenges in Entrepreneurship08:28 Trends and Innovations at Kira Motors13:50 Policy Recommendations and Future Outlook
We discuss the power of leadership, personal branding, and economic growth in Uganda with Moses Maurice Mugera, the Vice President of Operations at Jibu. Maurice shares his journey from software engineering to operations management, his passion for personal and company branding, and offers invaluable advice on positioning oneself for the global job market. Learn about the importance of mindset shift, utilizing data, and leveraging social media for building a strong personal brand. Whether you are an entrepreneur, a professional looking to enhance your career, or someone interested in Uganda's economic development, this episode is packed with insights to help you succeed.00:00 Introduction to Leadership and Influence00:32 Welcome and Guest Introduction01:39 Maurice's Journey and Passion for Branding04:36 Challenges in Scaling Ugandan Businesses09:05 Positioning for the Global Job Market14:40 Building a Personal Brand30:15 The Power of Data and Future TrendsFollow up with him on LinkedIn in his name. Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 12.11.24 
Ian Kiryowa, a pioneering figure in Uganda's digital marketing landscape shares his incredible journey from an IT graduate to becoming a digital marketing strategist and community manager at DataMine. He discusses the formation of the Uganda Digital Society, the importance of customer experience, and the rise of social commerce. Ian also delves into the challenges facing digital campaigns today and offers policy recommendations for achieving a middle-class economy in Uganda by 2040. This episode isi filled with valuable lessons, professional insights, and the future of digital marketing in Uganda.01:39 Meet Ian, the Digital Pioneer01:53 Ian's Journey into Digital Marketing03:03 The Birth of Skiza and Passion Projects04:08 Transition to Professional Digital Marketing07:28 Current Trends in Digital Marketing08:27 Customer Experience and Marketing Strategies13:11 The Rise of Social Commerce17:12 Understanding the Digital Consumer20:32 Refining Customer Engagement Strategies21:07 Digital Opportunities and Internet Penetration23:34 Challenges and Opportunities in a Fragmented Market24:12 The Role of Digital Practitioners28:50 Policy Recommendations for Digital Growth36:48 Achieving a Middle-Class Economy by 2040Follow up with him on his social media platforms. Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 5.11.24 
Wycliffe Onduso, the Business Developer for Uganda at Lesaffre discusses the crucial role of infrastructure development in boosting Uganda's agricultural economy, emphasizing the need for good roads, electricity, and water connections. He delves into the specific challenges and opportunities within Uganda's food industry, highlighting the importance of specialty ingredients, consumer awareness, and innovative practices like the use of enzymes and frozen doughs. Wycliffe also shares insights on the future trends and investment opportunities in Uganda's food sector, offering valuable advice for aspiring professionals in sales and marketing. Don't miss this engaging conversation on how Uganda can achieve a middle-class economy by 2040.00:00 Introduction and Infrastructure Development00:42 Meet Wycliffe Onduso01:03 The Importance of Food Quality and Performance01:40 Wycliffe's Role in the Food Industry03:01 Marketing Specialty Ingredients06:53 Challenges in the Ugandan Market10:58 Health Trends and Innovations18:29 Future Opportunities in the Food Industry24:30 Advice for Aspiring MarketersFollow up with him on his social media platforms. Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 6.11.24
Roland Byabagaba, founder of Muwado, a social networking platform aimed at monetizing and empowering African stories shares his journey from starting a personal blog to creating a community-driven platform that connects African content creators. He discusses challenges in gaining advertiser trust, the importance of decolonizing African storytelling, and the current trends in content consumption, notably the rising influence of video. Roland emphasizes the need for formalization, consistency, and patience for aspiring creatives. He also highlights opportunities for investors in African platforms, emphasizing the importance of supporting local businesses and building trust in African digital enterprises. Addressing policy changes, he calls for positive communication from leadership, removing taxes on artistic materials, and incentivizing local advertising. The episode closes with a reflection on the necessity of valuing and investing in African creative talent to foster cultural and economic growth.00:00 Introduction: Creativity and Value00:34 Podcast Welcome and Guest Introduction01:41 The Story of Muwado03:33 Challenges and Evolution of Muwado05:29 The Role of Media and Marketing09:58 Monetization Strategies for Creatives12:48 Advice for Aspiring Creatives22:32 Policy Recommendations and Final Thoughts29:08 Conclusion and Call to ActionFollow up with him on Muwado, and on his social media platforms. Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 22.10.24 
Kakooza Joseph, Communications and Brand Officer at CDO Digital Print discusses the crucial elements of brand management, digital marketing strategies, and the challenges of marketing in Uganda. Joseph shares his journey from studying journalism and mass communication to mastering various aspects of digital marketing and PR. The conversation touches on the importance of consistent, authentic, and engaging content across multiple platforms and the necessity of unique branding and quick responses to consumer engagement. Joseph also emphasizes the need for digital inclusion, affordable internet access, and support for local businesses to drive Uganda towards a booming middle-class economy by 2040.00:00 Introduction to Digital Inclusion01:04 Brand Management Insights03:30 Defining Brand Strategy05:59 Joseph's Journey into Marketing10:20 Digitalizing the Funeral Industry13:42 Starting a Digital Marketing Company24:06 Challenges and Opportunities in Ugandan Marketing28:05 Innovative Marketing Campaigns29:37 Final Thoughts and ConclusionFollow up with him on X and LinkedIn in his name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 18.10.24
Hillary Baguma, Brand Manager at Uganda Breweries Limited shares his journey into marketing, discussing the importance of creativity, understanding consumer behavior, and anticipating future trends. He highlights the evolving role of authenticity and influencer marketing, and the impact of technology and AI on the field. The conversation also touches on the need for increased support for local products to achieve a middle-class economy in Uganda by 2040. Additionally, Hillary discusses impactful social campaigns, including autism awareness and the initiatives of the Soroti Cricket Academy, showcasing how brands can create meaningful impacts within their communities.00:29 Introduction to the Podcast00:56 Marketing Insights with Hillary Baguma01:23 The Power of Creativity in Marketing01:40 Understanding Consumer Behavior02:20 The Dynamic Nature of Marketing03:45 The Role of Authenticity in Branding05:13 Hillary Baguma's Journey into Marketing05:47 The Impact of Empathy in Marketing09:26 The Importance of Marketing Education10:52 Autism Awareness Campaign12:18 Challenges and Support for Autism17:00 The African Marketer's Convention18:43 The Future of Marketing and Technology20:34 Global Marketing Strategies for Africa21:29 The Untapped Potential of Africa24:22 The Future of Marketing: Authenticity and AI27:13 Sustainability and Traditional Media in Marketing30:29 Achieving a Middle-Class Economy in Uganda36:36 Impactful Marketing Campaigns and Social Initiatives44:38 Closing Thoughts and Call to ActionFollow up with him on LinkedIn, X in his name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 25.09.24
Primera Muthoni, team lead at Analytics Business Center, discusses the pivotal role of technology and innovation in driving economic growth. She highlights the importance of investing in human capital, digital literacy, and an innovative workforce. Muthoni shares insights from her diverse career spanning engineering, marketing, and product management, emphasizing the importance of leveraging AI tools in various sectors such as marketing, finance, and agriculture. She also addresses the opportunities in fintech, agri-tech, healthcare, and education for achieving a middle-class economy by 2040. Additionally, Muthoni touches on the significance of mentorship and collaboration in business growth and reveals how her company partners with Zoho to support digital transformation for businesses in Uganda.00:00 Introduction to Human Capital and Technology00:53 Meet Ms. Primera Muthoni01:57 Journey into Communications05:42 From Engineering to Marketing07:30 The Importance of Technology in Business12:26 AI in Marketing and Beyond16:59 Empowering Ugandan Businesses18:20 Opportunities in Uganda's Tech Space20:45 The Role of Digital Literacy22:27 Future Projects and Collaborations24:29 Achieving a Middle-Class Economy by 2040Follow up with her on X and LinkedIn nn her name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 18.09.24
Aggrey Bwaita, the marketing and communications officer at Healthy Entrepreneurs. Aggrey discusses his journey into marketing, his passion for health advocacy, and the importance of working within communities to drive positive impact. The conversation delves into strategies for effective rural marketing, the role of SMEs in fostering a middle-class economy, and the significance of innovation and favorable regulations for business growth. Aggrey also shares insights on running successful health campaigns and the challenges and opportunities in healthcare communications.Follow up with Bwaita everywhere by his name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 10th.09.24.
Raymond is the Business Development and Strategy Manager at Fireworks Advertising, a strategic mind behind one of Uganda’s influential advertising agencies.Originally set on becoming an accountant, his path shifted toward marketing, where creativity met strategy. Now a powerhouse in pitching and business development, Raymond dives deep into how value addition, vocational skills, and professionalism can shape Uganda’s journey to a middle-class economy by 2040.Tune in to hear his bold take on ethical marketing, organized entrepreneurship, and how impactful communication can transform lives. 🇺🇬#ONUganda #Marketingforgrowth #Advertising #MiddleClassEconomy #PodcastInsights00:00 The Importance of Culture and Attitude00:09 Exploring Uganda's Economic Potential01:01 Meet Raymond - Business Development and Strategy Manager01:23 Raymond's Journey into Marketing03:47 The Role of Passion and Strategy in Marketing09:46 Challenges in the Advertising Industry14:39 Opportunities for Growth and Innovation19:38 The Impact of Influencers on Campaigns23:11 Memorable Campaigns and Industry Insights27:11 Achieving a Middle-Class Economy by 204035:45 Conclusion and Final ThoughtsFollow up with him on LinkedIn and X by his name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 6th.09.24.
Danze is a multifaceted marketing expert and content curator with a wealth of experience in digital marketing, influencer marketing, and competitive brand strategy. His journey spans roles from data entry and portrait drawing to TV/radio hosting and producing, culminating in his current position as the head of marketing at one of Uganda's leading media houses. Danze's insights are deeply rooted in both practical and theoretical knowledge, having collaborated with prominent brands like Disney, Marvel Studios, and Pepsi, and he is passionate about the transformative power of digital platforms. His approach emphasizes the importance of understanding consumer behavior, leveraging data, and fostering positive and engaged online communities.Follow up with Danze everywhere by his name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 4th.09.24.
Are your IT experts only called to fix projectors and not to shape the future in the boardroom?IT executives are often not considered "boardroom quality" and are only called in to fix technical issues, not to participate in strategic decisions. This reveals a major disconnect between technology and leadership in organizations.Follow up with him on LinkedIn and X in his name.Share your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 12.03.25
Empowering Africa's Creative Economy with Rasheeda Nalumoso, the Sub Saharan Regional Program Manager for Creative Economy at the British Council shares her journey of advocating for creatives across various art forms and discusses the importance of supporting the creative industry for economic growth. She highlights the need for financial support, collaboration, and public-private partnerships to sustain the creative sector. The conversation also explores the impact of cultural heritage on economic development and the steps necessary to achieve a middle-class economy in Uganda by embracing local art and innovation.01:09 Rasheeda's Journey and Passion for the Arts02:33 The Importance of Creative Industries05:03 Challenges and Opportunities in the Creative Sector09:03 Memorable Projects and Community Engagement11:41 Sustainability and Investment in the Arts14:42 Collaboration and Policy Efforts26:53 Valuing Time and Process in CreativityFollow up with him on LinkedIn.Share your feedback and inquiries at onuganda@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the guests. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 09.07.24.
Asmahaney Saad, a distinguished top legal consultant, mentor discusses various aspects that are crucial for the growth of businesses and the economy. She taps into the importance of succession planning to the role of alternative dispute resolution in maintaining business sustainability, Asmahaney shares her experiences and wisdom gained over two decades. She also delves into intellectual property rights, branding, and the significance of leveraging technology and working collectively to achieve economic progress. This episode is filled with actionable insights aimed at empowering young entrepreneurs and innovators.Timestamps00:35 Asmahaney's Unique Name and Influence01:23 Leadership and Mentorship Insights03:03 Alternative Dispute Resolution Explained05:28 Board Membership Responsibilities09:57 Intellectual Property and Business Value19:00 Technological Impact on Business23:17 Legal System and Economic Growth28:39 Collaboration and Investment Opportunities31:46 Conclusion and Final ThoughtsFollow up with her on LinkedIn and X in her namesShare your feedback on what you think it will take for Uganda to achieve a middle class economy, and inquiries at onuganda@gmail.com or WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 19.03.25
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