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© 2026 Content Marketing, Engineered with Wendy Covey
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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode.
233 Episodes
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Fresh from MAICON and Content Marketing World, Morgan Norris shares what industrial marketers can put into practice now. From expanding what teams can accomplish with AI to creating content that answers technical buyers’ questions, both conferences reinforced the importance of pairing new capabilities with clear strategy and human expertise. Four takeaways from Marketing AI Conference (MAICON) 2026 AI can expand the work marketers take on. Beyond speeding up everyday tasks, AI creates o...
When a technical buyer asks for pricing, it rarely means they’re ready to buy. They may be building a budget, exploring options, or gathering information for a project that’s months away. So why do so many manufacturers treat every pricing inquiry as a sales-ready lead? In this episode, Dale Underwood, founder of SafePrice.io, discusses how companies selling complex products can rethink the pricing conversation and engage buyers earlier. In this discussion, Dale distinguishes between bu...
eCommerce is changing how industrial brands serve customers, support sales teams, and prepare for AI. In this episode, Jason Greenwood shares what successful digital transformation looks like for manufacturers and distributors. Jason explains that B2B eCommerce extends beyond an online checkout. B2B buyers want convenient access to inventory, pricing, order status, technical information, and quote requests. Even customers who purchase through other channels can benefit from digital tool...
The Industrial Marketing Summit is returning to Austin for its fourth year! IMS 2027 is shaping up to bring even more depth, practical education, and connection to the industrial marketing community. In this episode, summit co-hosts Wendy Covey and Joe Sullivan preview what attendees can expect. The 2027 Industrial Marketing Summit will take place in Austin, Texas on February 23 -25. Co-hosted by TREW Marketing and Gorilla 76, this event is in it's fourth year. Wendy Covey and Joe Sulli...
LinkedIn remains one of the most important social media platforms for industrial marketers trying to reach engineers and technical buyers. But succeeding on LinkedIn looks different than it did a few years ago. Company pages still matter, but individual thought leaders can often gain more traction and amplify your message. We discuss what strategies marketers should prioritize on LinkedIn today. What Should Industrial Marketers Prioritize on LinkedIn? Industrial marketers should build a...
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