DiscoverBring Your Product Idea to Life
Bring Your Product Idea to Life
Claim Ownership

Bring Your Product Idea to Life

Author: Vicki Weinberg

Subscribed: 10Played: 497
Share

Description

WINNER! Best Business Podcast at the Independent Podcast Awards

Do you (or do you want to) create and sell your own physical products?

Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are?

This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners!

Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are.

CONNECT WITH ME

Website: https://www.vickiweinberg.com

Instagram: https://www.instagram.com/vickiweinberguk/

LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/

Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/
230 Episodes
Reverse
How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth and a healthy bottom line.In this episode, Natalia explains what scaling up means, how to determine if your business is ready to scale, and practical strategies for sustainable growth. We explore key indicators of readiness, such as identifying where growth is stalling, increasing average customer spend, and attracting new customers. Additionally, we discuss the importance of adapting to new platforms like TikTok Shop and the rise of experiential marketing.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Natalia Chappell WebsiteNatalia Chappell InstagramNatalia Chappell LinkedInThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great...
This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals.The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They believe that overall wellness impacts skin health. By harnessing the skin-boosting minerals of the Dead Sea, they champion simple, effective, and natural skincare. They encourage transforming your skincare routine into moments of self-care, positively affecting both your wellbeing and skin health.Serina co-founded the business with her siblings, and in today’s interview, shares how you can do this without falling out! There are lots of great tips for how to define roles and responsibilities, useful for anyone setting up a business in partnership with others. Serina also discusses the origins of their products, the inspiration behind their business, and why implementing a brand ambassador programme has worked so well for them.Additionally, Serina talks about the impact of winning the Enterprise Nation Adobe UK Small Business Goes Big competition. This win included a two-day pop-up shop and advertising on Oxford Street, which provided invaluable exposure and allowed customers to experience their products firsthand.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Dead Sea Co WebsiteThe Dead Sea Co InstagramThe Dead Sea Co FacebookEnterprise NationThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me 
Can you run a successful product business alongside your day job?That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga.Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her business and why she operates her business the way she does. We discuss the challenges of launching and running a business alongside a high-tempo day job. If you are juggling a day job whilst also trying to build your own business, this is a brilliant episode as Maysun shares how the skills she has learned in one role transfer to the other, and that it is possible to do the two roles simultaneously.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Ladina YogaLadina Yoga InstagramLadina Yoga FacebookMaysun Hassanaly LinkedInThe Artist’s Way by Julia CameronYoga with AdrienneBad YogiThe Multi-Hyphen Method by Emma GannonThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTa...
In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is)My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo.Don’t worry if you are not using Klaviyo, Hannah’s tips can be applied to whichever email marketing platform you are using. We discuss:The type of emails you should be sendingHow you can automate your emailsThe types of automations you can useHow to segment your list (and what this means)Whether you are just starting out with sending emails, or would like to drive more sales from what you are doing, this is the podcast for you. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Hannah Spicer Consulting WebsiteHannah Spicer InstagramHannah Spicer LinkedInKlaviyoMailchimpOmetriaEmarsysThis episode is sponsored by Cara Bendon Brand ConsultancyIf you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call hereBook a call with CaraCara Bendon Brand Consultancy WebsiteCara Bendon Brand Consultancy InstagramCara Bendon LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me a...
Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model.Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need.Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school because they lack access to period products. Ruth decided to bring menstrual cups to this community, enabling girls to stay in school and improving their quality of life.I loved hearing about what inspired Ruth to start her business, about her business model, the process of manufacturing an aesthetically appealing safe product,  and how Instagram videos, press outreach, and educational content were crucial in demystifying and promoting her product.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Better Company WebsiteThe Better Company InstagramRuth Marsden LinkedInThis episode is sponsored by Cara Bendon Brand ConsultancyIf you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call hereBook a call with CaraCara Bendon Brand Consultancy WebsiteCara Bendon Brand Consultancy InstagramCara Bendon LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here:
Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin?In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman.Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping you to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur.We discuss how to tell if it is the right time to scale, and the sort of things that you will need to have in place. We cover the importance of knowing the market, understanding your customers, gathering customer feedback and making sure your supply chain can handle growth. If you are ready to take  your business to the next level, you won’t want to miss this episode. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Kate Freeman WebsiteKate Freeman LinkedInKate Freeman InstagramPodcast Episode: How To Keep Your Customers Coming Back with Rebecca HilliardThis episode is sponsored by Cara Bendon Brand ConsultancyIf you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call hereBook a call with CaraCara Bendon Brand Consultancy WebsiteCara Bendon Brand Consultancy InstagramCara Bendon LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My...
Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK?Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She champions and celebrates British manufacturing with heritage, craft and innovation in the industry using responsible fibres and sustainable practices. Learn more about the process of designing and creating knitwear by hand, and how Genevieve is championing the rediscovery of lost skills. We discuss the importance of slow fashion, and the steps that can be taken to reduce the environmental impact of creating clothes. We also cover the logistics of running a thriving business when you have a young family, and why Genevieve is passionate about developing an apprenticeship scheme for her company.It’s a wonderful rallying call to the benefits of manufacturing in the UK. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Genevieve Sweeney WebsiteGenevieve Sweeney FacebookGenevieve Sweeney InstagramGenevieve Sweeney LinkedInThis episode is sponsored by Cara Bendon Brand ConsultancyIf you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call hereBook a call with CaraCara Bendon Brand Consultancy WebsiteCara Bendon Brand Consultancy InstagramCara Bendon LinkedInMentioned in this episode:This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help...
It’s the basic question we all want an answer to, how do you sell more products?My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is launching soon. Put it simply Mark knows sales.We talk about some of the mental blocks you might be experiencing when it comes to selling. Mark gives some great advice about how to overcome them whether you are selling face to face, online, on your website, on social media, or in emails.We dig deep into the art of selling, from understanding your core product function to harnessing emotional connections. Mark shared invaluable tips on overcoming the fear of selling, leveraging email marketing, and the power of a compelling call to action. Plus, we talked about the importance of knowing your target market and adapting your strategies. Whether you're a startup or an established brand, this episode is a goldmine of insightsThe Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Website Endacott Associates - for business mentoring/ one to one sales trainingWebsite The Natural Salesperson - for an online sales training course which is launching soonMark Endacott LinkedInThis episode is sponsored by Aubergine LegalDo you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?  Do you want to outsource it all and eliminate your worries?Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.Aubergine Legal WebsiteGet In Touch with Aubergine LegalAubergine Legal BlogAubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USALET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me a...
Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I can help.This podcast episode serves as a great introduction to starting your journey on Amazon. In this episode, I guide you through everything you need to know to set up and start selling on Amazon. You'll learn how to apply to become an Amazon seller, decide between fulfilling orders through FBA or FBM, and discover strategies to encourage those first orders once your account is set up.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Masterclass: How To Start Selling On AmazonHOW I CAN SUPPORT YOU ON AMAZON:I have written a blog post to accompany this episode, which you can read hereMy Amazon launch packageAmazon Seller CentralGS1 Org - for barcodesFREE AMAZON CHECKLISTFREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not SellingBlog post about whether you should sell on AmazonBlog post about writing product listings Podcast: Where’s the best place to sell your products onlinePodcast: Should you sell your product on Amazon?Podcast: Common Amazon issues and how to resolve themPodcast: The tools I use to run my business on AmazonHOW I CAN SUPPORT YOU ON AMAZON:My Free Resources Is Amazon Right For You? Mini Strategy SessionAmazon Account AuditAmazon Launch PackageAmazon Training Q&A Hour
Today on the podcast I am delighted to welcome Maddy Shine. Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible Vibes.She has been described as actual human sunshine - you can even use her GIFs which have been used over 690 million times! Maddy believes it's up to us to find and get booked by those who want to work with us. Maddy also runs a second brand Sassy & Soft designing WordPress websites and SEO projects for women-owned and queer friendly businesses.Maddy joined me on the podcast a few years ago to talk about SEO, and today is here to talk about marketing with personality. We discuss what marketing with personality means, how that applies to you and your brand, and you can use this to make your business more visible. It’s a really inspiring conversation, as Maddy is so passionate about the importance and positive impact when women running their own businesses are visible. I know you will come away energised and excited to talk more about your product business. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Maddy Shine WebsiteMaddy Shine InstagramMaddy Shine TikTokMaddy Shine LinkedInVisible Vibes CommunitySassy and Soft WebsiteMaddy’s Previous Podcast Episode: Using SEO To Get Your Products FoundThis episode is sponsored by Aubergine LegalDo you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?   Do you want to outsource it all and eliminate your worries? Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.Aubergine Legal WebsiteGet In Touch with Aubergine LegalAubergine Legal Blog
What is the difference between being a sole trader and a limited company?How should you structure your business?These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge Accountants, and is joined by her business partner and husband  Laughton. Together they explain the difference between being a sole trader and a limited company - in easy to understand language! We talk about the advantages and disadvantages of each set up, and the sort of work involved and things you will need to consider.We also discuss what you need to be keeping a record of in your accounts in order to make sure you are being compliant.It’s a brilliant episode that makes a complex topic much easier to understand.Tonbridge Accountants offer a free 15 minute phone consultation, which you can book here.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Tonbridge Accountants WebsiteTonbridge Accountants FacebookTonbridge Accountants InstagramWendy Ross Linked InThis episode is sponsored by Aubergine LegalDo you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?   Do you want to outsource it all and eliminate your worries? Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.Aubergine Legal WebsiteGet In Touch with Aubergine LegalAubergine Legal BlogAubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USALET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on Instagram
What is commercial design? And how can it help you sell more of your products?Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future. Lucianne joins me to explain what commercial design is and how it can help you as a product creator sell more. We discuss the importance of making sure that everything that you produce visually has a purpose and functions well, whether that's getting people in your email list, or making sales on your website. Lucianne also shares some valuable insights into customer profiles and behaviours learnt from her years of experience supporting major household brand names. It’s a fascinating topic that we’ve never covered before, and I am sure you will come away with lots of ideas for this you can do to tweak and improve the performance of your website, emails, social media and more. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Soley Creative WebsiteSoley Creative InstagramSoley Creative ThreadsSoley Creative PinterestLucianne Soley Linked In Soley Creative LinkedInThis episode is sponsored by Aubergine LegalDo you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?  Do you want to outsource it all and eliminate your worries?Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.Aubergine Legal WebsiteGet In Touch with Aubergine LegalAubergine Legal BlogAubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USALET’S CONNECTJoin my free Facebook group for product makers and creators
Today my guest is Michael Crinnion  from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact.Michael has created the Luma Cube, a beautifully designed zen-like cube that aids you with different breathing techniques without needing to go on your phone for an app. Taking people away from their screens has been one of the key USPs of the Luma Cube. Michael and I spoke a lot about the benefits of breathing and the positive impact that breathing can have on your well being. Michael is passionate about the importance of teaching these techniques to everyone, including really young children, to help them have the tools they need as they sort of navigate life. We discussed how Michael used his design and engineering experience, and 3d printers to create prototypes. Michael shares the importance of getting an investor early on, and his experiences selling his product on Amazon. If you are looking at selling on Amazon, Michael is really honest about the journey, and shares the mindset and approach he took to make it a success.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Luma³ WebsiteLuma³ FacebookLuma³ InstagramMichael Crinnion Linked InPDM ConsultancyThis podcast was sponsored by Tonbridge Accountants"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.Our approach is personal. We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. We're the missing piece in your creative journey, ready to transform your business finance into a strength.”LET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: a...
To celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch  up with past guests, to see what happened next in their product business, and where they are now.Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over the years.One of the main messages that came out of it was the importance of perseverance, how businesses naturally evolve, building your range and being willing to pivot when needed.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:2021 Podcast Episode 47 - Ruth Bussey - Ink and ScribblesInk and Scribbles WebsiteInk and Scribbles Instagram2021 Podcast Episode 57 - Joe Shortt - Trip ClipTripClip WebsiteTripClip Instagram2021 Podcast Episode 59 - Vanessa Afful - MBPH AromatherapyMade By Pure Hands WebsiteMBPH Aromatherapy Instagram2021 Podcast Episode 71 - Nancy Powell - Herd BagsHerd Bags WebsiteHerd Bags Instagram2021 Podcast Episode 73 - Silvina De Vita - My Papercut ForestMy Papercut Forest WebsiteMy Parpercut Forest Instagram2021 Podcast Episode 84 - Creating and selling planners - with Janet MurrayJanet Murray WebsiteJanet Murray Instagram2021 Podcast Episode 88 - Why your product needs to be on Amazon - with Cara Sayer, Snooze ShadeSnoozeShade WebsiteSnoozeShade Instagrama...
Today my guest is Daniel Twiss from Soul Fruit, a company revolutionising dried fruit snacks. Soul Fruit makes new and exciting dried fruit snacks using the best quality tropical fruits simply dried into crunchy chips or chewy slices. Their flavours include fruits I have never tried - dragon fruit and jackfruit.Daniel shares with us the riveting story of how he and his wife took their love for exotic fruits in Asia and transformed it into a successful business, despite having no prior background in food or retail. Their mission? To bring guilt-free, fun, and authentically delicious snacking experiences to the UK market, and maybe your taste buds as well.We'll dig into the perseverance required to break into retailers and online platforms like Amazon, how embracing sustainable practices and community giving sets their brand apart, and why focusing on single-ingredient, honest products might just be the key to winning over modern consumers. Whether you're already selling products or just starting to shape your ideas, this episode offers tangible insights into the dedication, passion and can-do attitude needed to make your product stand out in a crowded market.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Soul Fruit WebsiteSoul Fruit InstagramSoul Fruit FacebookSoul Fruit PinterestBlue Dragon Children’s FoundationBread and JamThis podcast was sponsored by Tonbridge Accountants"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.Our approach is personal. We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. We're the missing piece in your creative journey, ready to transform your business finance into a strength.”LET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this
Rebecca Hilliard is an eCommerce expert with 12 years of experience working in the eCommerce industry for brands such as Jimmy Choo, French Connection, ME+EM, Mylands and This Works. I now support premium direct-to-consumer brands with their customer retention strategies to drive revenue, loyalty, and business profitability.We discuss how often brands prioritise customer acquisition over customer retention, missing out on a more cost effective way to grow. Rebecca shares lessons that independent brands can take from the high street names that she has worked with, and the advantages smaller brands have such as being more agile and able to respond to trends.Rebecca shares the tools you can use to really understand how your customers behaviours on your website. We then discuss different methods for making your customer feel valued, and how to leverage this in your marketing.Finally we dig into why customer retention  matters so much, and how to improve it. It’s a great, thought provoking episode, and a good one to listen to wherever you are in your product journey.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Rebecca Hilliard & Co WebsiteRebecca Hilliard InstagramRebecca Hilliard Linked InHot JarTriple WhaleSweet AnalyticsLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeThis podcast was sponsored by Tonbridge Accountants"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.Our approach is personal. We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. We're the missing piece in your creative journey, ready to transform your business finance into a strength.”If you enjoy this podcast, and you’d like to leave a tip, you can do so here: a...
If you have ever taken a small child swimming you know the struggle of getting them dry afterwards. My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage.We also talk about the USP for Karen's products. Karen is really good at articulating what makes her product so unique. Everywhere I see her, whether it's on Amazon or on her website, she's just nailed her USP and how she talks about her products. I think that's something that lots of us can learn from. Plus there are lots of little nuggets about mindset and overcoming challenges that I am sure you will find helpful. All in all it’s another great episode. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Go Goosey WebsiteGo Goosey InstagramGo Goosey FacebookGo Goosey Tik TokKaren Burke Linked InSmarter SocietyLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeThis episode was sponsored by Jennifer Cooper TimesaverJenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.Find out more about how Jenny can help you at www.jennifercoopertimesaver.comInstagram - @jennifercoopertimesaverLinked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/If you enjoy this podcast, and you’d like to leave a tip, you can do so here:
Ask Me Anything

Ask Me Anything

2024-03-2235:28

To celebrate 4 years of The Bring Your Product Idea To Life Podcast, I wanted to do something different. So I asked you to ‘ask me anything’. In this episode I answer those questions including:How I made the the transition from product business to product launch consultantHow much of my business I outsourceHow to rank higher on AmazonWhat to do if you go out of stock on Amazon FBAWhether you are looking for insight into how I run my business, or some detail about how to get more sales on Amazon, there is lots of take away.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Other Businesses Mentioned:Tonbridge AccountantsJennifer Cooper TimesaverBeyond The Kitchen TableCara Bendon BrandingPodcast Episodes MentionedEpisode 14 Things I’ve learnt in 4 years of running a products businessEpisode 193 How to host a successful podcastEpisode 116 How to take and edit your own product photos (using a smartphone) – with Jade TinklerEpisode 34 How to take your own professional product photos with Georgina LittleEpisode 180 How to rank higher on AmazonBlog Posts:Blog post: https://vickiweinberg.com/how-to-rank-higher-on-amazon/HOW I CAN SUPPORT YOU ON AMAZON:My Free Resources Is Amazon Right For You? Mini Strategy SessionAmazon Account AuditAmazon Launch PackageAmazon Training Q&A HourBook a Power Hour with meLET’S CONNECT:Join my free Facebook group for product makers and creatorsFind me on Instagram
My guest today is Jennifer Cooper from Jennifer Cooper Timesaver. Jenny  is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know-how to help you grow a profitable, feel good business.Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.Jenny is passionate about teaching entrepreneurs and founders how they can leverage the rapid advancements in AI in their business, suggesting use cases and opportunities you may never have consideredJenny shares how AI can not only save time in business but help you tackle a whole variety of tasks, including procrastination. Jenny shares how small businesses can use AI to even the odds against bigger players with more resources. It was an eye-opening talk. I learned a lot and got some great new ideas on how I can use AI in my business, that I can’t wait to try out. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Jennifer Cooper Timesaver WebsiteJennifer Cooper Timesaver InstagramJennifer Cooper Linked InFREE DOWNLOAD: Timesaving Guide To AI ToolsAI TOOLS MENTIONED:Chat GPTClaudeGoogle GeminiGoblin ToolsLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeThis episode was sponsored by Jennifer Cooper TimesaverJenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.Find out more about how Jenny can help you at a...
To celebrate recording the 200th episode of Bring Your Product Idea To Life, I decided to catch  up with past guests, to see what happened next in their product business, and where they are now.Today’s guests were all on my podcast in 2020. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for other product business owners has changed over the years.One of the main messages that came out of it was the importance of keeping going, and being willing to pivot when needed.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:2020 Podcast Episode: A family-run products business – with Keisha Shah, Teddo PlayTeddo Play WebsiteTeddo Play Instagram2020 Podcast Episode: Turning a passion into a business – with Bee Veronica MooreWitty Ditty Designs WebsiteWitty Ditty Designs Instagram2020 Podcast Episode: The importance of ‘ just going for it’ – with Ruth Bradford, the Little Black and White Book ProjectThe Little Black & White Book Project WebsiteThe Little Black & White Book Instagram2020 Podcast Episode: Selling handmade items on Etsy – with Dawn FridayGirl Friday WebsiteGirl Friday Embroidery InstagramLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeThis episode was sponsored by Jennifer Cooper TimesaverJenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.Jenny is the founder of Team...
loading
Comments