Radio Ink Coronavirus Daily Update

What's the most effective focus and tone your messaging should reflect now and post pandemic? Dave "Chachi" Denes, president of Benztown, offers insights on that and shares ideas on how stations are navigating the crisis across the country.

Brian Mayfield, Executive Vice President of Ramsey Media, shares tips on steps they have taken in reopening their offices and how they continued to work with their affiliates and advertisers during the COVID 19 crisis.

WBAL/98 Rock Baltimore General Manager Cary Pahigian tells us how his salespeople are calling on clients, what new categories have emerged for his stations, how the state of Maryland is slowly working toward recovery and much more.

That's what we asked MacDonald Broadcasting Director of Sales John Bouwhuis in Lansing Michigan on episode #50 of our daily podcast. Michigan has extended it's stay-at-home order to the middle of June. We asked John how his team is working with clients, what those advertisers are telling him about the situation and how he's keep his people motivated.

On Wednesday, Radio Ink Editor Ed Ryan hosted a webinar with D.J. Williams, Author of "soundBAIT: Creative Weapons of MASS Distraction." Clients are ready to get back on the air. How do you approach them and what should you pitch them? DJ shared his ideas and tips to help make what you have to say be received with enthusiasm when you make contact with clients in this new world we're living in.