The Landscaper's Guide to Modern Sales & Marketing

After 18 years in business, how do you know when it's time to rebrand your landscape company? And what happens when you invest in better SEO, professional video, and a stronger sales process? In this episode of The Landscaper’s Guide, Jack Jostes sits down with brothers Aaron and Paul Doud, owners of Archer Landscape Design in Magnolia, Texas. They share how they transitioned from Archer Services to a more recognizable brand, recovered from declining SEO leads, and invested in video marketing...

What does it take to turn a struggling landscape maintenance department into a profitable part of your business? In this episode of The Landscaper's Guide, Jack Jostes sits down with Brad Irving, owner of Jays Landscape in Beaumont, Texas, to discuss how he and his wife, Melissa, transformed their family-owned landscaping company. Brad shares how they increased their maintenance gross profit margins from just 19% to approximately 40% by reevaluating contracts, managing labor hours, and buildi...

Is your landscape company losing high-value projects before you even get a chance to speak with the customer? You might have invested thousands of dollars in a professional website, beautiful project photos, and marketing that attracts affluent homeowners. But what happens when a potential customer calls your office or fills out your contact form? In this solo episode of The Landscaper's Guide, Jack Jostes, CEO of Ramblin Jackson, explains why your first impression could be costing you sales....

What’s happening behind the scenes at Ramblin Jackson—and which AI tools are actually helping Jack Jostes run the business more efficiently? In this solo episode of The Landscaper’s Guide, Jack shares an inside look at his upcoming third book, The Landscaper’s Guide to Direct Response Sales and Marketing, a new implementation course, an updated marketing audit, and the systems Ramblin Jackson is building as the company enters its next stage of growth. Jack also breaks down three AI tools he’s...

What does it take to build a landscape company that can eventually run without you? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Andy Sykes, owner of Garrett Churchill Inc., to talk about what he’s learned from more than 25 years in the landscape industry. Andy shares how his company has evolved from gardening and design-build into a growing operation with roughly 18–20 field employees during peak season—and why his next goal is building a company that doesn’t depend ...