Expert Edge Podcast

Most people think being "good at marketing" means having the right strategy. Margot Miller would tell you that's the least important part. Margot went from being bedridden for about a decade to building over a million followers across her accounts. Nine-figure brands now come to her for messaging help. Her secret isn't a funnel or a formula. It's boldness, unexpected hooks, and a personality she puts on screen with no filter. In this episode, Colin and Margot talk about how she built her audience from scratch, why her "bloodline isn't your real family" post got people talking, and why she's convinced the people who lose the most are the ones who win. They get into naming your audience like an archetype, the messaging frameworks that help people get unstuck, and what it really takes to show up consistently when you're the one under the spotlight. Real Insights: Name your audience like an archetype.  Be a little unexpected.  Reps beat perfection. Visibility comes with rejection.  Your personality is the strategy.  Show your flops. What You'll Learn: How to define an audience archetype that gives your messaging a clear direction How to find the contrast that makes your hooks stop the scroll How to use reps and simple frameworks to break out of overthinking How to turn your personality into the core of your content and brand Connect with Margot Miller on Instagram (She is amazing!) https://www.instagram.com/margotelisemiller Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode346 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

He built a $100 million business. Then he blew it up because every single piece of communication with his name on it was written by someone else. Not by him. Not authentic. Not real. Sound familiar? Ryan Levesque is a seven-time Inc. 5000 CEO, bestselling author, and the guy behind The Digital Contrarian newsletter (100K subscribers). But his new book, "Return to Real," isn't about scaling bigger or faster. It's about the opposite. In this conversation, Ryan breaks down why authenticity is becoming your last real competitive advantage. Why the best things in life-and in business-actually don't scale. And why your market can feel the difference between you showing up real versus you phoning it in. We dive into the neuroscience of what people are actually craving (spoiler: it's not more dopamine hits). We talk about the framework for building a "category of one" in your market. And we get real about what happens when you lose yourself in your business without even realizing it. This is the conversation that'll make you rethink everything about how you position yourself, how you show up, and what actually matters. Real Insights: You built something massive, but if nobody knows who YOU actually are, you're invisible. Real communication through authentic storytelling is what creates connection. Dopamine (the notification ping) keeps people scrolling. Oxytocin (connection, trust, love) is what they're actually starving for. You can trigger oxytocin through real storytelling from anywhere. The competitive advantage isn't in what scales. It's in the unscalable things your competition won't do-personal responses, handwritten notes, video messages. That's your moat. Most coaches solve a problem they struggled with, build a product around it, then one day realize they don't care about it anymore. That's not failure-that's evolution. The question is: are you willing to shift? You don't have to be a world-class expert to help someone. You just have to be one step ahead. Teach what you're currently learning, not just what you mastered years ago. In a world where everything's becoming artificial, real is literally the only advantage left that matters. What You'll Learn: How to identify when you've lost yourself in your business The neuroscience of what your market actually craves (and it's not what you think) Why the best competitive advantages can't be scaled How to build "category of one" positioning in your market The framework for staying authentic while still building a real business If you want to dive deeper into the "category of one" framework and the neuroscience behind what your market actually wants, grab Ryan's book at https://ryanlevesque.net/ It's solid. Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode345 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

I didn't write a book for 17 years. Not because I couldn't. Not because I didn't know how. Because I didn't have accountability and didn't actually value creating them. I only valued reading them. Then I decided to change that. I published "One Presentation Away" in November 2025. And what happened next changed how I think about building authority in my business. The ROI loop is long-18 months from start to finish. You're not making money in three weeks like you do with a presentation launch. But here's what I discovered: people who've never met me read the book and decide to join my programs. They buy courses. They invest in coaching. The book becomes the crown that says "I know what I'm talking about." In a saturated market where everyone claims to be an expert, that crown matters more than you think. This episode breaks down the entire process-why I waited so long, what finally made me do it, how to structure a book that actually works, and the practical tactics that got me from idea to published author. Real Insights: You don't need ability to write a book-you need accountability and a shift in how you value creating. Once I signed with a publisher (external accountability), everything changed. The book structure is where most writers fail. You don't write linearly. You organize ideas into a hierarchy: parts (meta-context), chapters (mini-context), concepts (actual ideas). Then you fill those buckets with stories and examples. Stories embed concepts deep into people's minds. That's why reading slow is better than skimming. Why 3-minute book summaries are useless. The stories are what people remember. You can publish without writing the traditional way. Talk instead of type. Use Whisperflow (AI-powered transcription). Set a 60-90 minute timer and just go. That's how writers actually get books done. A book is a long-game authority move. You won't make money on day one. But a year later, people you've never met are buying your programs because of it. That's compounding authority. Books matter more in a saturated market-not less. Authority, credibility, and believability are what separate you from everyone else claiming to be an expert. What You'll Learn: Why you've been avoiding writing a book (and how to overcome it) How to structure your ideas so they actually make sense The real timeline and ROI of publishing a book Practical tactics for actually getting it written (and not quitting halfway) Grab Colin's book: https://onepresentationawaybook.com/ Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode344 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

You know what's crazy? Most coaches are grabbing $1 bills while $100 bills are falling from the sky. They're doing tasks that don't require their genius. Administrative work. Follow-ups. Systems management. Things that keep them busy but don't actually move the needle. And the biggest lie they tell themselves? "It's faster if I do it myself." This week, Amber McCue came on the podcast to break down exactly how to clone yourself-multiply your output without multiplying your hours. She literally wrote a book on it. Then rewrote it during a two-week internet outage in Ethiopia. Then rewrote it again when AI changed the game entirely. What she's figured out about systems, delegation, and training AI to work like an actual team member will completely change how you think about building a business that doesn't depend on you grinding 24/7. What You'll Learn: How to run a time audit and identify your $100 bill activities The framework for capturing and systematizing your business processes How to train AI (or hire people) to actually understand your business The mindset shift from "I do everything" to "I own everything" >>> GRAB THE BOOK: howtocloneyourself.com Amber's book has checklists, templates, and frameworks you can actually use. This isn't theory. This is what she's tested building multiple businesses while raising kids and still having energy to light up a room. Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode343 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

You know how everyone talks about launching being a one-time thing? Yeah, that's why they're stuck. The truth is there are three different types of launches working together that create real momentum. One puts you on the map. One pays the bills consistently. And one? That's the secret money maker nobody talks about. Colin's been running his coaching business for almost 18 years, and he's tested these strategies at every level-from side hustle to multi-million dollar operation. In this episode, he breaks down exactly how to layer all three together so you're not just making money once a year, you're building a consistent revenue machine. Real Insights: The Big Launch can generate 300K-500K in 4-5 days (one client did $3.2M in 4 days), but it requires "going pro"-serious planning, energy, and commitment, not a side project. Most coaches only do one launch per year, which isn't enough to hit their revenue goals. You need multiple revenue streams working together. The monthly workshop keeps money coming in consistently by being in front of cold-to-warm audiences, yet most coaches skip this step entirely. Conversion events are the secret money maker-Colin made $40-42K on his first one with zero ad spend and 50% conversion from a warm audience. You can run conversion events monthly because you're not burning through your list. You're only inviting the specific warm segment that needs that solution. The power isn't in one strategy-it's in stacking all three. Big launches set you on the map, monthly workshops pay the bills, conversion events are pure profit. What You'll Learn: The 4 stages of executing a big launch and why most people underestimate what it takes How to run a monthly workshop that generates consistent revenue with minimal overhead The conversion event framework that converts 40-50% of warm audiences (zero ads) How to layer all three strategies into one year for exponential growth Register for The Conversion Events Workshop™ https://training.colinboyd.co/conversion-events Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode342 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/