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Podcast Editors Mastermind

Author: Bryan Entzminger, Carrie Caulfield Arick, Daniel Abendroth, Jennifer Longworth

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Are you a podcast editor?

The Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.

Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!

Click that subscribe button and take the Podcast Editors Mastermind with you today!
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If you’re a podcast editor and have ever thought about hiring a subcontractor for your podcast editing business, this episode is for you. Podcasting Editing is a booming industry and the demand for skilled editors has never been higher. But with that comes the challenge of finding, vetting, training and managing contractors to work on your projects. After all, you don’t want to be the single point of failure in your business. You want to be able to take time off and to know that the work can still get done if you get sick. We want to help make it easier by giving you some guidelines and tips from our experience on how to find, vet, train and manage subcontractors in order to grow your podcast editing business without having all the pressure fall on just one person (you). Listen TODAY to DiscoverWhere to find contractors. Vetting, training, and learning to trust your team members. Ways to choose what work you give them. Finances and different approaches to appropriate compensation. How a doctor’s office operates differently from how many podcast editors approach their businesses. Why you may (or may NOT) want to make a virtual assistant your first hire our outsourcing decision. The challenge to overcoming perfection and a bias towards control. Why you might want to consider short-term arrangements rather than an ongoing agreement. Different approaches to distributing up the workload. Things to consider when creating an application or a Request for Quote (RFQ) document. Things to look for in team members beyond just skill. What it will take to get Carrie to learn your favorite Digital Audio Workstation (DAW). Contracts and payment methods. Things to consider in order to protect yourself from subcontractors stealing your business. The answer to “Who would you most like to sit next to on a ten-hour flight?” Links & ResourcesFind ways that podcast editors can take more money home https://podcasteditorsmastermind.com/episodes/pem028-carol-lynn-rivera-profit-first/ (by managing their finances differently). https://reaperforpodcasting.com/group (Reaper for Podcasting Group) https://podcasteditoracademy.com (Podcast Editor Academy) https://facebook.com/groups/podcasteditors (Podcast Editors Club) Guest EditorThis episode of the Podcast Editors Mastermind was edited by Gabriel Simão, who you can find at https://gabrielsimao.com/ (https://gabrielsimao.com/). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Have you ever found yourself negotiating your rate down before you even talk to a client? Or holding on to a proposal without sending it? Or maybe over-editing again and again because you don't think you're good enough? That has a name: imposter syndrome. We see this coming up pretty regularly in Facebook groups, and we've even talked about it before on the show - like https://podcasteditorsmastermind.com/episodes/pem0012-heather-wester-impostor-syndrome/ (when we talked with Heather Wester). The reality is, we likely all struggle with that kind of fear from time-to-time. Like before breakfast, and then again after breakfast. And your Yetis are no different. We have struggles, too.  We realize that, from the outside looking in, it might look like we have it all together. But, in truth, we deal with this kind of thing every day. Fear of sending a proposal. Wondering what a client will think after we present pricing. Wondering if we're charging too much. Wondering if we're good enough as an editor (or as a person). Thinking that we're the only ones who struggle. And that's why we are sharing this - so that YOU can know that you're not alone. That we all struggle with this (at least those of us who care about the work we do).  And so that, just maybe, you can pick up some tools that help us get through this every day. Links & Resourceshttps://discord.com/invite/4brj6m2RN7 (Podcast Editors Cafe (Discord)) https://facebook.com/groups/podcasteditorsmastermind (Podcast Editors Mastermind) https://www.podcasteditoracademy.com/ (Podcast Editor Academy) https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) EditorThis episode was edited by Bryan Entzminger of https://toptieraudio.com/ (Top Tier Audio). If you like what you hear and you're looking for a professional podcast editor, https://toptieraudio.com/contact/ (feel free to reach out to him). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Podcast editors, have you ever worked your tail off only to realize that you're not actually bringing home the money you expected? Or maybe bringing home nothing at all? It's sooo easy to see that happening. We know, because it sometimes happens to us, too. That's why, as Carol Lynn Rivera shares, it's important to flip the script and implement a framework that is built around the way you naturally want to manage your money and makes it easy to pay yourself first. Listen to DiscoverThe secret to paying yourself first and knowing that you have money set aside for taxes. How traditional accounting makes it easy to pay yourself last. Or not at all. What makes the Profit First methodology different from traditional accounting. The psychology behind why managing your money with five accounts is actually simpler than keeping it all in one place. What to do when Waves, iZotope, Fabfilter, and Plugin Alliance are offering great sales on plugins but you don't have the money in your expense account. Whether you're brand new at running a podcast production business or you've been doing it for years, if you're not satisfied with how your business is paying you, this episode is for you. Links & Resourceshttps://www.podcasterstoolbox.com/ (Podcasters Toolbox) http://amazon.com/dp/B06X15WW79 (Profit First) (Amazon, not an affiliate link) Wondering how much podcast editors make? https://podcasteditorsmastermind.com/episodes/how-much-money-do-podcast-editors-make-pem020/ (Check out episode 20 with Steve Stewart and Mark Deal) of the https://podcasteditoracademy..com (Podcast Editor Academy). Not sure how to craft a business model for your podcast service business? Check out https://podcasteditorsmastermind.com/episodes/crafting-a-business-model-that-actually-works-with-mark-deal-pem016/ (episode 16 with Mark Deal). About Carol Lynn RiveraCarol Lynn Rivera is the CEO of Podcasters Toolbox. What you may not know is that Carol Lynn and her husband (The Ralph M. Rivera) have founded several companies, and they run them using the Profit First methodology to ensure that, while they serve their customers at a high level, they also take home MONEY so that they can live, support their family, and keep doing what they love doing. Guest EditorThis episode of the Podcast Editors Mastermind was edited by Carrie Caulfield Arick of https://yayapodcasting.com (YaYa Podcasting). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
Are you a podcast editor wondering about how to differentiate yourself? Or maybe how to serve your clients more deeply so that you can earn more while working on fewer shows? If that's the case, podcast management may be for you. Listen as Lauren Wrighton - the host of the https://laurenwrighton.com/podcast/ (Podcast Manager Show) shares what it takes to be a great podcast manager and how it can benefit both us and our clients. Listen to DiscoverWhat a podcast manager does (or could do). Some characteristics that can position you as a great podcast manager. What to do when you want to take on areas where you aren't able to deliver the work yourself. How to grow into a podcast manager role. The value of open and candid customer conversations. Ideas for how to transition clients from editing to podcast management. Links & Resourceshttps://laurenwrighton.com/podcast/ (Podcast Manager Show) https://laurenwrighton.com/become-a-podcast-manager/ (Free Podcast Manager Masterclass) If you enjoyed this, you may want to https://podcasteditorsmastermind.com/6 (check out episode 6 with Dave Visaya), where we talked about some other ways that podcast editors could expand on what they deliver to their clients. If you're looking for ways to find your first client, you might benefit from episode 3, where https://podcasteditorsmastermind.com/3 (Jennifer, Daniel, Carrie and Bryan shared the stories of their first clients). About Lauren WrightonLauren Wrighton is a podcast strategist and producer who helps female business coaches launch and grow a podcast that makes an impact on their audience and their business. She also uses her expertise in podcast production to teach freelancers how to become podcast managers and develop their own clientele. Guest EditorThis episode of the Podcast Editors Mastermind was edited by Daniel Abendroth of https://rothmedia.audio (Roth Media). Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/beaguest (Fill out this form to let us know you're interested), and we'll contact you to see if it's a good fit. Your Yetis AreDaniel Abendroth | https://rothmedia.audio (Roth Media) Jennifer Longworth | https://bourbonbarrelpodcasting.com (Bourbon Barrel Podcasting) Carrie Caulfield Arick | https://yayapodcasting.com (YaYa Podcasting) Bryan Entzminger | https://toptieraudio.com (Top Tier Audio) About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts. Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work! Follow or subscribe and take the Podcast Editors Mastermind with you today! https://followthepodcast.com/pem (Follow the Podcast Editors Mastermind) https://lovethepodcast.com/pem (Share your love for the Podcast Editors Mastermind)
As podcasters, we sometimes joke about people trying to game the system - the "podcast promoter" constantly messaging on LinkedIn, the host buying guest spots on other shows, and more. But the fact is, it's no laughing matter. Not because people are gaming the system. But because when things go wrong, it could be our clients who take the hit. Their shows could be removed from directories. Their reputations could be tarnished or ruined. They might just want to give up. We don't want that. We want our clients to succeed. We want to see their shows grow organically, and it can be done. But if they don't know what to look out for, they could fall victim to someone else's black hat without even knowing it. Thankfully, https://greatland.media (Leslie Martin) joined us to share his experiences with the dark side of marketing so that we can know EXACTLY how some of these scams work. You'll discover: How Leslie unintentionally got involved with a black hat marketer. How the entire system was set up to generate consistent cash flow and keep customers from leaving. How the scammer managed to get control of websites so that his customers COULDN"T leave. Some of the red flags to look for (hint: one of them is SECRET KNOWLEDGE that NOBODY else knows.) The story of three authors, a voice modulator, and more. Leslie shared some incredible knowledge and insight with us and you won't want to miss this. About Our GuestLeslie Martin is a podcast engineer at https://greatland.media/ (GreatLand Media) and a graduate of Podcast Engineering School. He lives in Anchorage, Alaska and has long had an interest in audio, ranging from old-time radio style audio theater programs, to audiobooks, to music. Leslie was also the https://podcasteditorsmastermind.com/24 (editor of episode 24, with Chris Trew). Guest EditorThis episode was edited by Bryan Entzminger of https://toptieraudio.com/ (Top Tier Audio). He was also on this show, so if he doesn't sound smart, it's his own fault. And he wrote this, so there... Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form) to let us know you're interested, and we'll contact you to see if it's a good fit. Resources:If you found this valuable and want some ideas for how to help your clients market effectively without having to go to some black hat promoter, check out some of our previous episodes: https://podcasteditorsmastermind.com/captivate-podcast/planting-seeds-for-your-business-marketing-challenge-results-pem-023/ (Planting Seeds for Your Business: Marketing Challenge Results — PEM0023) https://podcasteditorsmastermind.com/episodes/igniting-success-through-effective-email-newsletters-with-tammey-grable-woodford-pem017/ (Igniting Success Through Effective Email Newsletters with Tammey Grable-Woodford —PEM017) https://podcasteditorsmastermind.com/captivate-podcast/make-yourself-indispensable-offer-podcast-marketing-with-coach-chris-hines-pem014/ (Make Yourself Indispensable: Offer Podcast Marketing with Coach Chris Hines — PEM014) Your Yetis Are:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://twitter.com/thekeldakitty (@thekeldakitty) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Conferences are a great way to network and learn new tricks of the trade, but the return on investment isn't often obvious. We'd argue conferences are underutilized by podcast editors. https://podcasteditorsmastermind.com/episodes/how-much-money-do-podcast-editors-make-pem020/ (The Podcast Editors Survey) tells us that conferences can translate into higher earnings. It's critical that use you use these industry events to create opportunities for your business. But HOW? Which conferences? And how to attend them without eating up all your profits? Marcus de Paula of https://www.meonlylouder.com/ (Me Only Louder) & https://www.meonlylouder.com/podcastaudiolab (Podcast Audio Lab) share his pro tips and strategies that answer those questions and how he gets the most out of any conference on a budget. Who is Marcus? He's an audio engineer turned podcast editor, sound consultant, audio teacher, who also builds Squarespace sites. Oh and he has a podcast. Solid AI-generated advice: The first thing you should do is create a goal that lists all the things you want to accomplish. This can be something simple like "I want to meet more people in my industry" or "I want to get feedback on my work." After you have your list, think about what events and conferences are happening.  Highlights:How Marcus found his first client Marketing... or lack thereof... for editors Tech Tuesday at Podfest Global How many conferences are worth going to each year? (and how does COVID change that?) What types of sessions are valuable to editors and why? The lowkey conference marketing practice that generates leads Are virtual conferences worth attending? Hallways: where the magic happens How to get a podcaster to talk to you Budget hacks All I wanted was a normal-sized soda!!! (and I'm still mad about this) How to create an amazing speaker pitch Yeah, you should totally https://mailchi.mp/5a719731c06f/get-the-yeti-letter (subscribe to the newsletter.) Links:https://www.buzzsprout.com/blog/podcast-conferences (List of Podcast Conferences) https://www.heartcastmedia.com/ (Molly Ruland) https://www.meonlylouder.com/workshops/compression-4-23-21 (Compression Workshop )by Podcast Audio Lab April 23rd Be a guest or an editor or both!This episode was edited by Bekah for http://yayapodcasting.com/ (YaYa Podcasting). We were missing a track and Bekah made it work. Want to hire Bekah? Send us a message. Are you having a problem in your business you need workshopped? Or are you doing something incredible you think our audience needs to know about it? https://podcasteditorsmastermind.com/be-a-guest/ (Be a guest on the show!) Appearing in this episode:Marcus de Paula: https://www.meonlylouder.com/ (https://www.meonlylouder.com/) | https://twitter.com/meonlylouder (@meonlylouder) Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick) Sorely missed: Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Marketing. Do you hate it? Do you think it's gross? What if you change your relationship AND get clients with marketing? We kicked off 2021 with a 5-day marketing challenge to encourage you to put yourself and your business out there. It’s served with a dash of how to make marketing less overwhelming and not creepy. (Dare I say fun?) Find out what happened when we did our own challenge and what our biggest takeaways from the experience was. Plus, get some marketing tips even if you didn’t do the challenge.   Listen to discover:Why did we do this challenge anyway? Why Carrie isn't worried about SEO The Benefits of https://www.google.com/business/ (Google My Business) Do Google Ads work? (Carrie tested it!) Scheduling social media posts (what scheduler do you use?) You don't need to be a graphic designer to make pretty art Who really loved the challenge? What industry are we technically in? What to do when you don't actually want new clients. Creating an avatar when you're doing more than one thing How content (and this challenge) pays off a year later Market research is important, ya'll! Why the pre-work was so critical (and will always help you!) What would you do in this listener's situation? Resources:https://podcasteditorsmastermind.com/marketing-challenge-1/ (Marketing Challenge) https://socialbee.io (https://SocialBee.io) https://canva.com (https://canva.com) https://spark.adobe.com/sp/ (Adobe Spark) (comes with a Creative Cloud subscription) https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) https://www.podcasteditoracademy.com/ (Podcast Editor Academy) https://www.bonnielfrank.com/ (https://www.bonnielfrank.com/) Shout out to Kimberly of Werker Bee Media: http://werkerbeemedia.com (http://werkerbeemedia.com)  This episode was edited by https://www.linkedin.com/in/michael-safwat-b54643104/ (Michael Safwat) of http://yayapodcasting.com/ (YaYa Podcasting) Appearing in this episode:Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio) Sorely missed… Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio)
Have you ever wondered how you can differentiate yourself as a podcast editor? Or how you can stand out from your competition and have a more meaningful sales conversation than, "I can save you time?" Jon Gay of https://jagindetroit.com/ (JAG in Detroit Podcasts) offers something that is incredibly valuable to his clients, draws on his 15 years of experience in radio, and even sets him up for ways to expand his business offerings to better meet the needs of his clients. Listen to discover: What took the life out of radio and could do the same in podcasting How a spreadsheet could keep the love of podcasting in our businesses What Jon does that's different from his competitors Why what he offers sets Jon up to discover his clients' needs more deeply Why a https://www.rode.com/rodecasterpro (Rodecaster Pro) has helped him land sales How Jon is considering expanding his business The value of having a group of trusted business colleagues The most embarrassing way each of us have ruined a podcast episode If you want to change your sales pitch from "I'll make you sound good and save you time" to something that is more meaningful and really meets your clients' needs, you'll almost certainly find some incredible ideas in this episode. EditorThis episode was edited by Bryan Entzminger of https://toptieraudio.com/ (Top Tier Audio). You is one of the four slightly irregular Yetis of the Podcast Editors Mastermind and can find him at https://toptieraudio.com (https://toptieraudio.com), where he offers courses, consulting, and editing services. Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested, and we'll contact you to see if it's a good fit. Resources:https://jagindetroit.com (JAG in Detroit Podcasts) https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) https://yayapod.thinkific.com/courses/izotope-rx7-for-podcasters (Carrie's RX Course) https://www.youtube.com/channel/UC48TV3JlzcaEhFyb_q7bXHQ (Daniel's Reaper for Podcasting YouTube Channel) https://www.facebook.com/AleCarbono (Alejandro Ramirez) https://www.rode.com/rodecasterpro/ (Rodecaster Pro) Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://twitter.com/thekeldakitty (@thekeldakitty) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Can the https://podcasttaxonomy.com/ (Podcast Taxonomy) benefit you as a podcast editor? If you've ever found yourself struggling to explain your true value as an editor and all that you do to a potential client, it might just help you. And you'll definitely want to spend some time understanding what's going on, how it can benefit you, and even some gaps that it doesn't address in what indie podcast editors do. If the Podcast Taxonomy is done well, it can be a HUGE benefit to podcast editors like us. It has the potential to bring some much-needed clarity to the podcasting space - as long as we and what we are represented well. And as long as we understand how we can use it to communicate with our clients, most of whom will NOT have a large staff of writers, engineers, editors, managing editors, and more. Listen to discover the Yetis' initial thoughts on some strengths and weaknesses in the work that's been done, as it relates to indie podcast editors. Along with https://stevestewart.me (Steve Stewart), the leader of the https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) and co-founder of the https://www.podcasteditoracademy.com/ (Podcast Editor Academy), who joined in the chat, we share some insights, questions, gaps, and more about: What the Podcast Taxonomy is and where to find it What we see as a heavy influence on what's been developed so far Our thoughts on how well indie podcasters have been represented Our thoughts on what might be missing or need more clarification One way that we can use the taxonomy RIGHT NOW to better communicate the value we bring our clients How we can use the Podcast Taxonomy to help clarify roles and responsibilities with our clients Supercharging Business GrowthAnd if that wasn't enough, because we want you to be able to grow your business, we also shared one thing that has the potential to help you break through roadblocks and grow your business. We share our experiences and even some reasons we (the Yetis) sometimes avoid the very things that could help us grow. While we hope this will encourage you, there's another reason we're sharing this: we have something coming up that we want you to be a part of because we truly believe that it can help you grow our businesses and yours as well. But you'll have to listen to find out more about that. :) Guest EditorThis episode was edited by https://www.facebook.com/xyclicks.joy (Xyclicks Joy). If you're looking for an editor and like what you hear, please consider https://www.facebook.com/xyclicks.joy (reaching out to Xyclicks Joy.) Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested, and we'll contact you to see if it's a good fit. Resources:https://podcasttaxonomy.com (Podcast Taxonomy) https://www.podchaser.com/podcasts/podcast-editors-mastermind-1062361 (Podchaser) https://staffmeup.com/ (Staff Me Up) https://stevestewart.me (Steve Stewart) https://podcasteditoracademy.com (Podcast Editor Academy) https://www.facebook.com/groups/podcasteditors/ (Podcast Editors Club) https://podcasteditorsmastermind.com (Get the Yeti Letter to stay in the loop) http://subscribe.podcasteditorsmastermind.com/ (Get the Podcast Editors Mastermind delivered for free) https://facebook.com/groups/podcasteditorsmastermind (Join our Facebook Group) Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://instagram.com/carriearick (@carriearick) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) |...
~~***We’re doing a 5 Day Marketing Challenge starting Jan. 10th to help you attract clients and stop hustling for them. If you want to participate, https://mailchi.mp/5a719731c06f/get-the-yeti-letter (sign up for our newsletter) & join thehttps://www.facebook.com/groups/podcasteditorsmastermind ( Podcast Editors Mastermind Community)! Already get the newsletter? The details will be in your inbox next Thursday (Jan 7th).***~~ Mark Deal and Steve Stewart, co-founders of the Podcast Editors Club and the Podcast Editor Academy, expand on the surprising findings from the 2020 Podcast Editors Survey. The good news is that the rates and the value in this post-production industry are trending upward. If you haven’t seen the reveal, https://www.facebook.com/groups/podcasteditors/permalink/3827398697348849 (watch it now).  We also discuss the limitations of the survey, what DAWs are correlated to higher income and why, and what else we’d like covered in the 2021 survey.  http://yayapodcasting.com/pea (Podcast Editor Academy) students can access the survey with their membership. Currently, a subscription is available for only $49 per month (cancel anytime). http://yayapodcasting.com/pea (If you use this affiliate link), it costs you nothing and support the production costs associated with this show. It’s a win-win. :) But more than that, you get all the tools you need to run an efficient editing business, whether it’s a side-hustle or full-time gig. Not to mention the support through regular office hours. Plus, you’ll get exclusive discounts on courses on technical skills, DAW training, content marketing, and more!   Highlights:The DAWs that makes money and why we think that is Why is there a gender pay gap? Why did they track gender? Will ethnicity and race be included in future surveys? The reason Carrie wants that information included The limitations of the survey and ya’ll, it’s hard getting people to take a detailed survey How conferences and events impact rates (and finding clients) Get outside the #podcast bubble and into your niche Extra services that command higher rates We don’t talk about customer service enough https://www.podcastingforcoaches.com/ (Britany Felix) is AWESOME How long you’ve been in business matters, apparently But where do you find clients? Guest EditorThis episode was edited by https://yayapodcasting.com/ (YaYa Podcasting)’s https://www.linkedin.com/in/miguel-alejandro-ramirez-avila-4b7a50129/ (Alejandro Ramirez) (Even though I don’t want to share him, he is available for hire currently) Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested and we'll contact you to see if it's a good fit. Resources:https://www.facebook.com/groups/podcasteditors/permalink/3827398697348849 (Podcast Editor Survey Results 2020) (must be a member of the Podcast Editors Club) https://www.podcasteditoracademy.com/ (Podcast Editor Academy) https://www.facebook.com/groups/justbusters/ (Just Busters: Femxle Podcast Editors) https://stevestewart.me/ (Steve’s newsletter )(is fantastic)  Appearing in this episode:Mark Deal: https://podcastguestacademy.com (https://)https://podcastguestacademy.com (podcastguestacademy.com) | https://twitter.com/markdealpod?lang=en (@markdealpod) Steve Stewart: https://stevestewart.me (https://stevestewart.me) | https://www.facebook.com/groups/podcasteditors (Podcast Editors Club) Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/...
Part 2 of setting goals for your audio podcast editing business. What do you truly want to achieve with your career as an editor? How will you take a side-hustle to a full-time job? Or do you even want to? Are you ready to scale-up your freelancing operation? Whatever your goals, you're going to need a plan. The time is NOW to create it! Daniel, Bryan, and Jennifer take stock, talk about dreams and pet peeves. They begin setting quarterly goals thinking about the action steps behind them. Note from this Yeti: In this series, we may not work on budgets publically, but we do encourage you to both review the 2020 fiscal year and use that to make a plan and model scenarios based on your goals and timelines in 2021. It doesn't have to be complicated and can be done with a simple Google Sheet. https://mailchi.mp/c35b8e7c356c/goals (Grab the Podcast Editors Master Plan here) FREE to work alongside us as we review our past year in business.     Thank you for sharing your time with us in the past year! Here’s to an amazing 2021 for all podcast editors!!! Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Work alongside us as we review our past year in business in part one of this planning session.   In order to know where to go in the future, you have to understand where you've been, especially when you're an entrepreneur. We're doing our end of year goal planning sessions out loud with you. We start by reviewing our wins, losses, and themes of 2020, including the financial ones. What worked, what failed and why? https://mailchi.mp/c35b8e7c356c/goals (Grab the Podcast Editors Master Plan here) for FREE by subscribing to our not-spammy newsletter. The next episode will focus on figuring out what to do with what you learned in 2020 so you can create goals for 2021. Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Carrie Caulfield Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
“The whole point is to have a list that is reaching people who are actually interested in what it is you have to say…. So the gurus can say whatever the heck they want. Bottom line is, just be consistent. But choose what that means for you. If it's a monthly email newsletter because you only really have something relevant to say once a month, cool.” - Tammey Grable-Woodford The daunting task of crafting and sending effective email newsletters stirs doubt - and maybe even a touch of commitment phobia. Are they worth it? Will they make me any money? Who should I send to anyway? Do people actually read email newsletters anymore? … Maybe I should just skip them altogether and focus on social media. That’s more up-to-date anyway… isn’t it? Before you give up the future cash on the email newsletter table (that’s totally a thing), soak up the wisdom Tammey Grable-Woodford dispensed in this episode.  Tammey Grable-Woodford (Grable-Newton) is a highly respected and sought-after business coach and speaker. After her diagnosis in 2015 with Stage 3b micro-metastatic breast cancer, Tammey transitioned into a life full of passion, purpose and reach. With over 25 years of executive experience, she has helped many businesses and non-profit organizations improve their workflow, expand their reach, raise their profitability, and increase the positivity of their work environment. Tammey can help with everything from strategic planning to copywriting to custom training. With her quality over quantity approach, she ignites success.  As podcast editors, we were particularly interested in one of the main areas of Tammey’s expertise: sales and marketing. Finding new clients, securing contracts, and retaining clients are always high on the priority list of any podcast business. And Tammey has a way with email newsletters that inspired and motivated us to dust off our newsletter efforts. Listen to what Tammey shared with us - and https://mailchi.mp/5a719731c06f/get-the-yeti-letter?fbclid=IwAR2-y37NGDQSVovZp-ETlmiQvnS46GzM-o1dr8DrotsYFLh-i7ouFYGEg_A (sign up for our shiny new Yeti Letter)! Highlights:Learn the sales method that’s 40 times more effective than Facebook or Twitter. The #1 thing left out of an effective email newsletter. The secret sauce number of sends. Asking and answering the whys for YOU: What prevents you from sending? What triggers action for you? What are you reading? What are you deleting? How to know what to include - and, just as importantly - exclude. Define and reject the impersonal sales funnel approach. Why the 5 W’s aren’t just for news reporters. Why you should avoid click-baity email titles. Harvest your own work for content (aka repurpose your content) and cross-pollinate with friends and clients. Develop a welcome email sequence with a human touch. Why segmentation is important. Ask the right questions to get the response you need. How timing and cadence impacts affect. Pro Tip: Don’t pay to email people who don’t care. What not to forget in your email newsletter. How to build your list from zero. Write in your authentic voice. Homework for all: Start crafting your email newsletter using the 5 W’s. Resources:Tammey Grable-Newton https://www.taniant.com/ (Taniant.com) Podcast: https://www.yourkillerlife.com/ (yourkillerlife.com) 360.801.5050 tammey@taniant.com  https://twitter.com/ThinkTaniant (Twitter) | @ThinkTaniant https://www.facebook.com/ThinkTaniant/ (Facebook) https://www.instagram.com/thinktaniant/ (Instagram) Tammey’s Courses: https://www.taniant.com/courses (taniant.com/courses)  https://meeting.zoom.ai/directory/5f63f97c66fa5b0020d8ef07/b434eb22-b462-4050-a399-81957b15adc8 (Schedule a FREE Consultation with Tammey) Mentioned on this episode:https://www.title-generator.com/ (Email Subject Generator) https://sendfox.com/ (SendFox) https://appsumo.com/sendfox/ (SendFox via AppSumo) https://beacon.by/ (Beacon) https://www.mailerlite.com/ (MailerLite)...
“[A business model] forces you to think about certain elements that most other people and processes and things online don’t really talk about, such as your cost structure, activity resources, and how you’re actually going to serve your customers. A lot of [what you hear emphasized] is just marketing funnels, marketing funnels. And I think that misses the broad picture of actually running a sustainable business.” - Mark Deal Whether you’re looking to run your business full time or are a side hustler (perhaps with the dream of full time one day), you need a business plan, a business model and a business map. Creating these crucial guides can be intimidating, but fortunately, aren’t as overwhelming as they sound. You just need to break it down. In this episode of Podcast Editors Mastermind, we’re blessed to have Mark Deal teach us how to break down and fit together the pieces that bring business models to life. Like a puzzle, Mark explains how to intelligently input pieces until your complete picture emerges. And, relax, the puzzle is easy. It only has nine pieces Mark calls blocks. For your first block, Mark advises a simplified value proposition (how you’ll make your money). Number two is fleshing out your customer segment. Once you’re clear on the first two, you evaluate marketing techniques and platforms. Then it’s time to put motion to your value proposition with an outlined activity block. With these all at the ready, you can start taking on customers (or more customers if you jumped right in), and much more, until all nine are in your business puzzle. Feeling anxious about all this? Don’t worry, we’ve captured every minute of Mark’s wisdom about executing these steps and more to structure your business. All you have to do is hit play.   Highlights: Important differences between a business plan and a business model Why even freelancers and side hustlers need a business road map When you should create one and how often you should revise your plan, model and road map The 9 blocks of creating a sustainable business model How your elevator pitch is simply a combination of your value proposition and your customer segment Understanding a customer segment so yours makes sense How to formulate a mission statement that concisely conveys what you do How to choose your marketing channels wisely How to craft a clear activity block Why you must specifically outline customer relationships Why and how to structure an attractive value gap Why partners, strategic relationships and joint ventures can take your business so much further What kinds of costs you need to properly track “I will make you sound less like a crazy wingbat.” Thanks for the quote, Mark Deal! (Watch for the T-shirt - coming soon.) Mark Deal is the founder of https://www.podatl.com/ (Podcast Atlanta), the co-founder of https://www.podcasteditoracademy.com/ (Podcast Editor Academy) and https://www.podcastguestacademy.com/ (Podcast Guest Academy), and runs a few podcasting communities with combined memberships of over 8000. With the experience of writing hundreds of business plans and helping dozens of businesses and entrepreneurs, Mark’s expertise is coveted. Located in Atlanta, Georgia, he also specializes in guiding podcast hosts, co-hosts and guests for both multinational law firms and companies headquartered in Atlanta.  Connect with Mark Deal: https://www.podatl.com/ (Podcast Atlanta) https://www.podcasteditoracademy.com/ (Podcast Editor Academy) https://www.podcastguestacademy.com/ (Podcast Guest Academy) https://podcasteditorsconference.com/ (Podcast Editors Conference) https://www.facebook.com/groups/podcasteditors (Podcast Editors Club Facebook Group) https://www.facebook.com/groups/PodcastGuestExperts (Podcast Guest Experts Facebook Group) https://www.linkedin.com/in/markdeal/ (LinkedIn) https://twitter.com/MarkDealPod (Twitter) | @MarkDealPod https://www.facebook.com/mark.deal.96 (Facebook) Resources...
“... vision is what you see in your mind… No one can see your vision except you. And working towards that vision is... the challenge.” - Michael (MiTi) Jerry Pulled in a dozen directions dictated by running a business... you can quickly lose your once-bright vision and be pulled away. How do we recenter? Reevaluate? Return to providing services that bring more than just income but truly bring value to our lives and to our clients? In this episode, we take these on inevitable questions. Michael aka MiTi (pronounced Mighty) Jerry joins us to discuss his journey, as well as offer his advice, his success so far, and ask some questions of his own. As a podcast engineer and editor for businesses, Michael is the founder of https://miti5audio.com/ (MiTi5Audio.com), the host of the podcast, DriveTimeConversations, and a graduate of https://podcastengineeringschool.com/ (Podcast Engineering School).  On Podcast Editors Mastermind, we wanted to start a series we can all relate to and learn from - where we tackle real life issues and detours in our businesses. We invite you to join us as we contemplate several truths, including: that value is subjective, how our vision, lives and businesses change over time, why it’s crucial to regularly step back to reclaim our core values and mission... and how it’s a journey for all of us.  Highlights:Two keys to landing clients: Know your clients and present podcasting (or improving an existing podcast) as invaluable to business-building. How to frame a client’s podcast to achieve their specific business vision. Take stock of yourself and your business to grow: your core purpose, your motivation, your passion, your vision. Why value is subjective. How to define value in a way that makes sense to a client. Designing your business to support the life you desire -- aka recapturing your vision. Why talking too much can lose you the sale. Tips to prioritize when you have more responsibilities than time. How to step back when you’re spending too long on an edit. Tips to limit distractions. Hear about Michael’s new podcast where he interviews people from all over the world. Evaluating what is “work” for you. Homework for all: Think and define your vision, your values, your mission. Who are you at your core? What five words would you say describe you? What five words would others say describe you? Resources:Michael (MiTi) Jerry, founder of MiTi Productions:  https://miti5audio.com/ (MiTi5Audio.com) 412.387.8751 Email https://miti5audio.com/contact/ (FREE 30 Minute Consultation) https://twitter.com/MiTi_audio (Twitter) | @MiTi_audio Mentioned on this episode: https://podcastengineeringschool.com/product/getting-new-clients-at-higher-rates/ (Take the “New Clients at Higher Rates” Chris Curren (Podcast Engineering School) Course and Challenge!) https://www.facebook.com/groups/podcasteditorsmastermind/ (Join our Podcast Editors Mastermind Facebook group) Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form) and we’ll be in touch to see if you’re a good fit. This episode of https://podcasteditorsmastermind.com/ (Podcast Editors Mastermind) was edited by Jennifer Longworth of https://bourbonbarrelpodcasting.com/ (Bourbon Barrel Podcasting). Appearing in this episode: Bryan Entzminger: https://toptieraudio.com/ (TopTierAudio.com) | https://twitter.com/toptieraudio (@TopTierAudio) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick) Jennifer Longworth: https://bourbonbarrelpodcasting.com (https://bourbonbarrelpodcasting.com) | https://twitter.com/kypodcasting (@KYPodcasting) Not appearing in this episode but still mentioned… in a stumbling sort of way (we tried, Daniel): Daniel Abendoth: https://rothmedia.audio...
“... Podcast Editors, stop delivering the same message of ‘I can save you time’... everyone says that.” - Coach Chris Hines If you’re not helping your clients increase their business, improve their downloads and solidify the loyalty of their customers, you’re leaving huge money on the table. Editors who want to make more money -- without working a crazy number of hours -- need to learn the art of podcast marketing. Just producing quality audio isn’t enough anymore. You need to make services indispensable to clients that’s visible in their bottom line. After all, when your clients make more money, so do you.  Coach Chris Hines has been hosting, producing and managing podcasts since 2015. He’s now the owner of https://www.elitepodcastmarketing.agency/ (Elite Podcast Marketing Agency), where he guides podcasters into how to grow their podcasts and generate profit from their efforts. He’s moved multiple podcasts into impressive download numbers over 50,000 with north of $20,000 in sponsorship revenue. In addition to coaching podcasters and editors, Chris is a sought-after industry speaker, author, the host of his own podcast, Business Podcast Playbook, and creator of both the Podcast To Profit System and the Milestone System. Bottom line is, if you want to start making serious money with your editing business and take it to another level, Chris can guide you there. That wealth of knowledge and high-level coaching is precisely why we’ve been itching to have Chris as a guest on the show since we started our podcast. Highlights: How podcast editors can increase their income and gain more clients Why podcast editors need to guide clients into treating their shows as more than entertainment Chris shares his CCC Method and how he connects with and closes potential clients The kind of content that helps clients improve their marketing Carousel posts and how to leverage them Why different approaches, structures and expectations are crucial when pitching a new client How to maximize content to reach more people -- without it consuming your life Knowing WHAT to share is a major roadblock for clients. Be their solution through effective storytelling, viral content, and ‘how to’ content Steps to identify, attract and begin a conversation with your ideal client Pro Tip: Use https://www.podpage.com/ (PodPage.com) to set up a simple website for your clients’ podcasts Subtitles on your content videos is non-negotiable -- tools to make it easier Why colors matter in branding Chris begs editors: Stop just telling potential clients you’ll “save them time”. Here’s what you should say instead What positioning has to do with getting clients Chris shares the Number 1 mistake he sees podcast editors make How to handle mistakes or missed deadlines and salvage that relationship Why it’s important for podcasts to invest in their education Resources: https://www.podpage.com/ (PodPage) -- contact Chris on his social media or via email for a promo code https://www.headliner.app/ (Headliner) https://www.happyscribe.com/ (Happy Scribe) https://thecoachchris.com/ (https://thecoachchris.com/) https://www.elitepodcastmarketing.agency/ (https://www.elitepodcastmarketing.agency/) admin@thecoachchris.com https://twitter.com/thecoachchris (Twitter) https://www.facebook.com/thecoachchris0 (Facebook) https://www.linkedin.com/in/thecoachchris/ (LinkedIn) https://www.thecoachchris.com/podcastmarketingsecrets/ (Podcast Marketing Secrets) https://www.elitepodcastmarketing.agency/podcastloyaltyforum/ (Podcast Loyalty Club (Forum)) Book: https://www.elitepodcastmarketing.agency/podcastingisbranding (Podcasting is Branding) This episode of https://podcasteditorsmastermind.com/ (Podcast Editors Mastermind) was edited by Bryan Entzminger of https://toptieraudio.com/ (Top Tier Audio). Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you....
“... if they come and ask you, ‘Hey, do you think I can use this stuff?’ I think you got to say, ‘Hey, I'm not a lawyer’.” - Gordon P. FiremarkWhat are my legal rights as a podcast editor? What are my legal responsibilities? How do I protect myself? How much do I need to protect myself? Is it common for things to go wrong? Who can I turn to if I get sued?... The legal ramifications of a disgruntled client or a contract gone wrong are almost enough to make any podcast editor quit before ever starting!  But don’t give up your editing dreams too quickly. Hit pause on that panic button and take a deep breath. Now hit play on this podcast with https://firemark.com/ (Gordon P. Firemark), The Podcast Lawyer™ for some practical advice and peace of mind. Gordon Firemark, Lawyer for Theatre, Film, Television and New Media, is more than just a lawyer. He’s also the producer and host of the podcast http://entertainmentlawupdate.com/ (Entertainment Law Update), so he knows firsthand about podcasting. Within his law practice, he helps professionals and artists across the entertainment industries with intellectual property and business/corporate matters. Beyond that, he represents and helps protect clients working within the vast disciplines housed under the terms cyberspace and new media.  Sharing his expertise in an easy to comprehend, nuts and bolts fashion, Gordon is also the author of http://podcastlawbook.com/ (The Podcast, Blog and New Media Producer's Legal Survival Guide.) He’s created forms and templates needed by podcasters, editors, and production companies alike. Gordon may be a lawyer and duty-bound to censor what he shares but he’s also a giver and we weren’t shy to be the recipients of his generosity. In this episode, he answers several general questions and even addresses some issues and scenarios you likely didn’t think could come up in your editing business. You won’t want to miss a minute! Highlights:I know I need signed contracts as a podcast editor but how detailed should they be?  How can I protect myself against a client submitting work to me that infringes on the rights of others or defames someone or causes a similar bad situation?  How much editing is too much? Can I be held liable for over-editing? How can I make sure I’m held legally harmless for the edits requested by a client? What do I do if a client refuses to pay? Who owns the rights to a project a client refused to pay me for? When might I need a trademark or service mark for my business? Do I need to register as an LLC (Limited Liability Company) or am I okay as a sole proprietor?  Who do I talk to if I’m thinking an LLC is right for me and my business? What types of documents do I need to prepare to become an LLC? How do I make sure I’m covered for situations where I have clients (or my clients have guests on their show) that are overseas? What about the GDPR (General Data Protection Regulation)? Should I be concerned as an editor about things like the California Consumer Privacy Act (CCPA) or the Children’s Online Privacy Protection Act (COPPA)? What about sound effects and music I use in my editing process or my client uses in their show? Can I rely on “Fair Use” to protect me? Errors and Omissions Insurance? What’s that? How do I cover ensuring show guests have given their consent to be recorded and edited? Where can I get Gordon’s podcast release form, his eBook and other resources? Resources:https://ec.europa.eu/info/law/law-topic/data-protection_en (GDPA (General Data Protection Act - for the European Union)) https://oag.ca.gov/privacy/ccpa#:~:text=The%20California%20Consumer%20Privacy%20Act,rights%20for%20California%20consumers%2C%20including%3A&text=The%20right%20to%20delete%20personal,them%20(with%20some%20exceptions)%3B (CCPA (California Consumer Privacy Act)) https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule (COPPA...
Do you ever find yourself wondering if you're good enough as a podcast editor? Or maybe struggling to raise your rates even though you know you need to? We all do. Or at least most of us do. And for one reason… Fear. You thought I was going to say “imposter syndrome” and you're right. But at the root, it's fear. Fear that you're not good enough. Fear that you'll be judged. Fear that a potential client may turn you down. Fear that… What does that mean little bully of a voice say to you? Here's the point, though. If we all face it, then we shouldn't face it alone. We should be honest with ourselves and others when we find safe spaces to share what's going on between our ears. This week Heather Wester joins us to share her journey as a podcast producer at https://www.ironedoutmedia.com/ (Ironed Out Media). She shares some ups and some downs as well. And, as you'll learn, she struggles with imposter syndrome too. Listen to discover:  How Impostor Syndrome has affected each of us. How Impostor Syndrome will even bring fear into what is clearly a success. How Heather's background gave her a head-start with podcast production. How a dare led to Heather being an Affiliate Producer for a popular radio program. How discovering nuances within podcasting forced her to grow. How a dose of humility is vastly different from tearing yourself down. The value of taking things one step at a time. A question you can ask yourself to reframe whether you'll listen to that evil little voice in your head. As you listen, you're sure to find something powerful in Heather's story - whether you're trying to make sense out of your journey as a podcast editor, just getting started, or trying to figure out how to break through a limiting belief that's holding you back. This was a truly wonderful conversation, and we're so happy that Heather was willing to share her journey, her successes, and her struggles with us. Guest EditorThis episode was edited by Bryan Entzminger of https://toptieraudio.com/ (Top Tier Audio). Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested, and we'll contact you to see if it's a good fit. Resources:Ironed Out Media: https://www.ironedoutmedia.com/ (https://www.ironedoutmedia.com) Heather's Instagram: http://instagram.com/ironedoutmedia (@ironedoutmedia) Carrie's iZotope RX7 Course: https://yayapod.thinkific.com/courses/izotope-rx7-for-podcasters (https://yayapod.thinkific.com/courses/izotope-rx7-for-podcasters) Bryan's Hindenburg Course: https://courses.toptieraudio.com (https://courses.toptieraudio.com ) Appearing in this episode:Heather Wester: https://www.ironedoutmedia.com/ (https://www.ironedoutmedia.com) | http://instagram.com/ironedoutmedia (@ironedoutmedia) Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Carrie Caulfield-Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://twitter.com/thekeldakitty (@thekeldakitty) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio)
Podcast editors: Do you want more clients? If you're like most of us, you're almost always on the lookout for new clients and new ways to attract and connect with them so that we can grow our businesses. But what happens when we attract the WRONG clients? Well, it's not good. It can ruin our businesses and our lives. Literally. But it doesn't have to be that way. Listen as Britany Felix of https://podcastingforcoaches.com (Podcasting for Coaches) joins us to share what she's learned about attracting the right clients (for her), how she manages relationships with professionalism but keeps the boundaries clear, how she screens clients (hint...it can start well before your first conversation), and how she knows when it's time to make a drastic change. Listen to discover: The story of a client who was such a bad fit, one error ruined a vacation, damaged trust irreparably, and sometimes still has her looking for a place to hide. That you really CAN set your own rules for how you'd like to work with your clients. Not only WHO you'd like to work with but also how quickly you'll turn around their edits, and even what happens if they are late with their files. One change that Britany made to ensure she never gets a bad-fit client again. The red flags Britany looks for when she's on an initial call. How Britany stands out from the crowd when she's responding to a prospective client. Her uncommon approach to pricing her editing services. How Britany now often has people paying her LONG BEFORE she ever considers working with them as an editor. How she manages https://www.wrike.com/project-management-guide/faq/what-is-scope-creep-in-project-management/ (scope creep) and resets expectations when needed. And much, much more. If you're looking to grow your podcast editing business in a way that allows you to stay sane, balance your personal life and goals, and service your clients well, you need to listen to this. And after you have, http://subscribe.podcasteditorsmastermind.com/ (make sure that you've subscribed using your favorite podcast app).  Guest EditorThis episode was edited by Heather Wester of http://ironedoutmedia.com/ (Ironed Out Media). If you're looking for a podcast editor or producer, take a minute to check out what she has to offer. Interested in being a guest on the show?If you're a podcast editor, we'd love to see if you'd be a fit for a future episode. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form )to let us know you're interested and we'll contact you to see if it's a good fit. Resources:https://podcastingforcoaches.com (https://podcastingforcoaches.com) https://asana.com/ (https://asana.com/) Appearing in this episode:Daniel Abendroth: https://rothmedia.audio (https://rothmedia.audio) | https://twitter.com/rothmedia_audio (@rothmedia_audio) Jennifer Longworth: https://bourbonbarrelpodcasting.com/ (https://bourbonbarrelpodcasting.com) https://twitter.com/KYPodcasting (| @KYPodcasting) Bryan Entzminger: https://toptieraudio.com (https://toptieraudio.com) | https://twitter.com/@toptieraudio (@toptieraudio) Britany Felix: https://podcastingforcoaches.com (https://podcastingforcoaches.com) | https://www.instagram.com/podcastingforcoaches/ (@podcastingfocoaches) Carrie Caulfield-Arick: https://yayapodcasting.com/ (https://yayapodcasting.com) | https://twitter.com/thekeldakitty (@thekeldakitty) (chat master)
“Boldness has genius, power, and magic in it.”* Need to charge more for your services? Need more clients? (Yes and yes!) Then improving your skills and upping your confidence are the catalysts you covet. To get them, consider Podcast Engineering School and employing the genius of boldness. Chris Curran of https://podcastengineeringschool.com/ (Podcast Engineering School) offers both the mental inspiration and the audio deep-dive podcast engineers, producers and editors need. And he definitely has the chops to do so. Chris’ background is in music engineering and production with several famous artists. He’s been on staff with professional recording studios and been the producer and engineer for household name podcasts as well as business authors.  Podcast Engineering School’s next semester starts September 15, 2020. Get details and enroll early for an amazing discount at https://podcastengineeringschool.com/product/pes-online-program/ (https://podcastengineeringschool.com/product/pes-online-program). In Chris’ course, students do a dive deep on sound to create impeccable podcasts. With everything he has to offer, we absolutely had to have Chris on -- especially when he makes empowering and intriguing statements like: “You are the instrument that gets everything done.” Hear about this and much more on this episode. Highlights: What and who inspired Chris to get started in podcasts and podcast engineering How Chris works with fewer clients but never charges less than $500 per episode How and why you want to be on while your clients are recording their podcast Pro Tip: Make sure you’re always recording if you use SquadCast (Chris shares a lesson learned) What Chris uses for backup recordings The ideal student for Chris’ Podcast Engineering School and average class sizes The two common fundamental struggles or gaps all new(er) podcast editors face (you’re not alone!) Getting clients: combat the head game, get over timidity and just say “Hi” Consider becoming a member of your local Chamber of Commerce Why boldness has genius power and how you actually hurt yourself by being the cheapest Mentally make the leap to raise your prices: aka facing your money mindset Don’t get stuck in low pricing forever, leverage contracts How Chris found his first client(s) Resources:https://zencastr.com/ (Zencastr) https://squadcast.fm/ (SquadCast) https://www.ringr.com/ (Ringr) https://rogueamoeba.com/audiohijack/ (Audio Hijack) (for Mac) https://www.vb-audio.com/Voicemeeter/banana.htm (Voicemeeter Banana) (for PC) https://www.youtube.com/watch?v=If7ty2dyTOY (Intro to Voicemeeter with Daniel Hagar) https://www.izotope.com/en/products/rx.html (RX 7) https://podfestexpo.com/ (Podfest) https://podcastmovement.com/ (Podcast Movement) http://messy.fm (Messy) and http://mollybeck.co (Molly Beck) | @MsMollyBeck https://podcastengineeringschool.com/category/show/ (The Podcast Engineering Show) *This quote is attributed to a few people but is most directly word-for-word by John Anster. It appeared in his 1835 translation of the German work “Faust” by Johanne Wolfgang von Goeth. This episode of https://podcasteditorsmastermind.com/ (Podcast Editors Mastermind) was edited by Daniel Abendroth of https://rothmedia.audio/ (Roth Media). How to be a guest... Are you a podcast engineer, producer, marketer or similar? Interested in being a guest on Podcast Editors Mastermind? We’d love to consider you. https://podcasteditorsmastermind.com/be-a-guest/ (Fill out this form) and we’ll be in touch to see if you’re a good fit. Appearing in this episode: Chris Curran: https://podcastengineeringschool.com/ (https://podcastengineeringschool.com/) | https://twitter.com/PodcastEngineer (@PodcastEngineer) Carrie Caulfield Arick: https://yayapodcasting.com (https://yayapodcasting.com) | https://www.instagram.com/carriearick/ (@carriearick) Jennifer Longworth: https://bourbonbarrelpodcasting.com...
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Bryan Entzminger

This was such a fun episode to record, and Leslie Martin did such a great job with the edit thst the final episode was even more engaging.

Mar 30th
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