DiscoverThe Workshop Weekly
The Workshop Weekly
Claim Ownership

The Workshop Weekly

Author: Kelly Lawson

Subscribed: 10Played: 114
Share

Description

The Workshop Weekly Podcast is a show where no dream is too big and no topic is too small. Around here, we believe that taking imperfect action rules, so we’re creating space for you to dive in and fast track your success, one workshop at a time. Now, refill your coffee cup, grab your notebook and get ready to join in on your weekly training, listen to meaningful conversations and learn from industry experts.
47 Episodes
Reverse
With Emily Walker Creating an online course. By now you’ve definitely heard about it being a lucrative way to supplement your income, but how do you even get started creating an online course and how do you know it is even for you? Today we’re going to cover why you can be an educator, how you can create your first course, how you choose the right topic, and all the nitty gritty in between. I created my first course in April 2017, Beginner Photography Mastery, and since then I have created Product Photography Mastery. At the time of this recording I’ve taught over 4500 paid students through my courses. And that number grows daily. In fact I expect it will be close to 10 thousand students by the summer of 2021. I can’t begin to tell you how exciting and rewarding it is to know that I have reached this many people with my photography teachings. Before I go any further, I want to say that I can practically hear your objections and inner mean girl through my podcast booth saying: Kelly, I am NOT an expert in anything, what could I possibly even teach? Heck, I’m already an imposter and the thought of charging money to teach something is such a farce.  Oh inner mean girl, how she tries so hard to protect your ego, but here’s the thing, she also gets it all wrong because she holds you back from your full potential. By the way, I thought all of those things too and I sometimes still do. Who am I to teach photography to the masses? I mean, I learned most of what I know from Google University. But if I listened to that negative little voice over 4000 people wouldn’t be nailing their photography right now and things like this podcast wouldn’t exist either, and I think that would be so sad for us. Am I right? So, I wanna say to you that you already have the knowledge, know how and expertise in something, and there are people out there who would happily pay you to teach them what you know. What you take for granted as day to day stuff that you do so easily may not come as easily to everyone else. So before you start thinking that you have nothing you can teach, I want to challenge you to dig a little deeper into that mindset. Start thinking about the things that people ask you to show them, things that people turn to you for. Maybe it’s how you get your kids to sleep so effortlessly every night. Maybe it’s your epic candied apple recipe. Maybe it’s how to set up a WordPress blog. I’ve seen online courses on things as simple as learning to can vegetables! I have recently enrolled in a course where I learned how to make animated gifs for my business. The possibilities are endless and there are literally limitless ideas that would make for a successful online course ranging from super simple to more in depth. Today’s guest, Emily Walker, works with her clients everyday to navigate the mindset blocks and processes of creating and launching online courses. She is going to uncover everything you need to know to get started from what to include in your course lessons and how to strategically put it out into the world. Emily is a wealth of knowledge and she has helped so many lucky students make an online course a success in their businesses and I just know that after listening to today’s episode, you will be full of ideas and raring to get started with YOUR very own online course. So if putting your own online course out into the world is something you’ve been pondering, well today’s episode is especially for you! In this episode, Emily talks about The difference between growing your business and scaling your business. 5:43Where to start when you are thinking of scaling your business (hint: focus on the transformation). 7:04How knowing your people well, what they need and their pain points, will influence how you design a workshop, program, or course. 8:41The two key secrets to developing the perfect program. 10:01How to build up anticipation and get your program out into the world. 12:29What to do when you have already put out content and was met with crickets. 15:50The secret to a successful launch. 18:03Tips and tricks to create a quality and engaging course – design and mechanics (done is better than perfect). 21:03Best practices around pricing your course. 23:31Examples of low ticket, strategic, and signature types of courses. 25:38Getting unstuck with an existing course offering and put it back to work for you. 28:14Common mistakes people make when they are putting their content out there. 31:37How Emily landed herself in the position to teach people how to create effective courses – taking what is in your head and creating a transformation learning experience. 33:28Getting past the old mindset block and embracing your unique magic – who are you NOT to be teaching your course?! 34:36Launching like a pro and making it fun! 36:34Shift away from the mindset that selling is inconvenient to people, you are offering a solution that people want and that is okay. 38:20Overview of sales tools for selling your course and having a successful launch. 40:48 If you are just starting, connect with your people. People that are going to be an excellent fit for the program your are going to create, people you know are your dream audience. Chat with them and find out what is going on in their world, what problems are they having, what questions do they have and really connect with them.Emily Walker So there you have it, Emily’s very best tips for creating your very own online course and how to set yourself up for success so that your digital course can reach the masses and become a repeatable income stream for you well into the future. It has been a very effective way for me to drive profits in my business without needing to drive a lot of extra time. And it has enabled me to reach THOUSANDS of photography students, which would never have been possible in the non-digital world. I hope my chat with Emily has left you feeling inspired about what creating a course could do for you and your business. And before you move on with your day, I want you to go write down some course ideas and set some goals for yourself… Then keep those promises and do the work. This type of business venture is so easy to push aside because it will not be screaming for your attention, but hopefully, after listening to today’s show, you have a better understanding of the potential impact it can have on your business and on your future students. So, set the goals, put them in your calendar and be accountable to yourself. Okay? Okay. Thank you again for tuning into yet another episode of the workshop weekly podcast, and head over to Instagram and let me know what course you are thinking about creating. Telling the world is a very important early step in the process, and make sure you tag me so I can cheer you on, and maybe become your student! Until next week my friend, bye for now. Connect with Emily www.emilywalker.com www.facebook.com/modernleadersco www.instagram.com/modernleadersco A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY.
With Desola Davis Today I am chatting with my new business bestie Desola Davis all about how to create an unforgettable client experience in your business. You might be delighted to discover that it doesn’t necessarily need to cost you anything extra.  The customer journey can be described as the path a customer follows as they venture from being a complete stranger, to ideally, your biggest fan. From their first time hearing about your business, to the end of their relationship with you, and everything in between. As you can imagine, this might include social media, a blog post, a phone call, a visit to your store or scheduling a session to receive your services, right through to what happens after you walk away from each other. A customer journey includes each and every touchpoint from beginning to end and collectively makes up the customer experience. Really dialing into what your customers are experiencing at each and every stage can truly be very insightful and also your most effective path to business success. Here’s the thing, mapping out your complete customer journey is a surefire way to identify shortfalls and therefore revenue loss in your business, and it is also VERY often overlooked. I mean, I’ll bet you can already think of a handful of examples where as a customer, you had an amazing experience in some areas, and then other things fell flat, and you’re left wondering if the business owner has ever taken a walk in their customer’s shoes. Maybe you had a great experience all the way through, but then you never heard from the business owner again.  It seems like a lot of ground to cover, but guess what? Understanding the customer journey (and overall customer experience) isn’t as tricky as you might think it is once you get organized. This is exactly why Desola is here today to walk you through getting started with customer journey mapping in your business. So, if serving your customers to the very best of your ability is important to you, today’s episode is one that you DEFINITELY don’t wanna miss! In this episode, Desola talks about: Helping online coaches and creates design a delightful online experience. 3:41Focusing on your best customers (80% of your revenue comes from 20% of your customers!). 4:15The relationship involved in sales and how to build trust to advance to a sales “marriage”. 5:13The difference between relationship building online and physical products, and what that looks like (hint, it involves feelings). 6:13The way you deliver the transformation of your product is the prop, how to sell the journey and convey these transformations to the world. 10:11How to get started gathering effective customer testimonials. 14:45Examples of the types of questions that potential customers (or prospects) have at the beginning of the journey. 17:49Strategically extracting valuable testimonial information from the people you work with. 20:18How to build testimonials into your system… before it is too late. 22:42The importance of timing in gathering the best testimonials and having a community to allow people to share, fostering this culture 24:49Where your testimonials should live. 27:13How everything you are doing in your products suite should align with your story that you want to tell. 31:42Timing is everything! 35:47 If you already have a product, identify what that quick win for your customer is… once you figure that out, you can share content with your audience and overcome objections for your prospects. Figure out what that quick win is, then you have a place to go.Desola Davis See? Desola is awesome. She has this all figured out – and I wish for all of us to have a little bit of her insight into our businesses. Getting to know the customer journey is about nurturing and refining the customer experience. Along the way, customers will interact with your various touchpoints, such as an ad or your website. Once you’re in the customer mindset, you can map out your touchpoints, which likely include: social media reviews, your website, your customer service team if applicable, and the super important follow-up customer feedback surveys. So investing time into understanding your businesses customer journey and going through the process yourself will help you see where you can identify weak spots, make improvements and perfect your customer’s experience so that they just keep coming back for more and more.  If you really like this show, please consider recommending it to your business besties and leaving a review on iTunes. It really helps us to keep delivering this show as a free resource to you week after week. Until next week, workshop warrior, keep honing your wonderfully positive customer journey so they keep coming back for more. Bye for now. Connect with Desola https://www.desoladavis.com https://instagram.com/desoladavis A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY.
With Lee Chaix McDonough Running a business can be compared to riding a rollercoaster. One day you are productive and you know exactly what to do to move the needle in your business, the next day you’re lost and discouraged and left wondering if you should just throw in the towel in on the whole thing.  Wash. Rinse. Repeat.  And no matter what level you are at in your business or what juncture you find yourself on that roller coaster ride, at some point you will find yourself standing in one place thinking to yourself, “I am not sure what to do next.” Hiring a business coach can help you find your way out of these kinds of ruts, and it can also help you to set goals, be accountable to someone other than yourself or your team, it can help you deal with overwhelm and it can also certainly lead you to develop new skills. But knowing whether or not you need a coach, or if you are even ready to hire a business coach is a whole other question. That’s why my guest, best selling author and founder of Coach with Clarity, Lee Chaix McDonough, is here today to help you decide if coaching is right for you. In today’s episode Lee will help you to better understand the world of business coaching, she’ll walk you through how to know if you are ready for coaching, where to begin your search and what to look for in a business coach. I’ll add this: Research by the International Coach Federation has found that, of small business owners who hired a business coach, 70% have seen increased work performance, 86% have seen a return on investment and an impressive 99% of entrepreneurs were happy that they made the decision to hire a business coach. So before you click away because you think this is just another business expense that you don’t want to add. You may want to listen in today because dodging a business coach could be costing you business growth. So without further ado, let’s dive in to today’s episode. In this episode, Lee talks about How this psychotherapist made the leap to business coach.Putting your uncertainly aside – why you need a business coach.Defining businesses coaching – The Three Elements.Questions to ask yourself to determine if you need a business coach.How to create the magic container in scheduled coaching sessions and still allow for creative space.What working with a coach looks like.Three M’s: Meaning, Mindset, and Mindfulness.Working around mindset, how we relate to our own internal experiences.Why we tend to self sabotage and how to fight the natural instinct to play it safe.Meaning – aligning your business with your values.What you should look for in a business coach, where do you begin?Coaching certification… is it necessary? Coaching claims – the red flags to watch out for when you are looking for a coach.Act on your Business- Braving the storms of entrepreneurship and creating success through meaning, mindset, and mindfulness. How to get started. Ask yourself how you are doing in terms of achieving your goals (do you know what they are?) and how it is going in the process of achieving them? How are you feeling about it? Taking a personal assessment of where you are at in your journey (without shame), and check in with yourself. If there is a disconnect, that might be a sign that checking into coaching is your next step.Lee Chaix McDonough I loved chatting with Lee. She is just so articulate and she really seems to get the process. A business coach is someone who can prop YOU up, ask you intelligent and strategic questions to get you thinking about your own business and business goals in a new way. A good coach will challenge your self-defeating beliefs and give you the tools you need to push them aside so that you can stay focused on your priorities. Hiring a business coach may be just the solution you need to start your business or to improve the one you already run. If you find yourself feeling stuck, a business coach can help you work through the processes in a systematic way to take your business wherever you want it to go. Yes it’s an investment, but maybe it will unearth new returns for you. To check out any of the resources we mentioned today including how to get in touch with Lee, or to begin the search for your next business coach, please visit the show notes at kellylawson.ca/043. Remember, you can’t contain the sky, nor can you even get there if you’re too busy standing in your own way. Until next week my friends. Bye for now. Mentioned in this Podcast International Coaching Federation Book: Act on Your Business Coach with Clarity Podcast ICF Find a Coach Connect with Lee https://www.instagram.com/coachwithclarity/ https://www.facebook.com/coachwithclarity https://www.linkedin.com/in/lcmcdonough/ https://www.coachwithclarity.com/ A note from our sponsors: Do you ever think about starting your own podcast but you worry that the sound quality might hold you back? Well don’t let that be the culprit. I wanna let you in on a little secret… lean in… East Coast Studio East Coast Studio is the reason that this podcast sounds so amazing and they will take care of all your sound editing needs so that you can focus on the fun stuff. The experts at East Coast Studio will ensure your podcast is the highest possible quality, to reflect well on you and your brand and to deliver the best possible listening experience to your audience. East Coast Studio is a proudly Atlantic Canadian business and today they are offering 25% off of your first audio editing service. Just send an email to info@eastcoaststudio.ca and tell them Kelly sent you. – If you’re looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don’t want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It’s so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY.
With Kelly Lawson In honour of this completely whacked year (and because it’s the holidays) I thought I’d do something a little different for this week’s episode. In a year where everything felt like a lot, I thought I’d pare it down. So, there will be no ads, no hook, no music. Just a simple message from me to you. So get cozy, grab a tea or an eggnog and put your feet up for a change. You deserve it. Hoo boy, do you ever.  OK, so this crazy year is almost over, and maybe you can’t wait to see 2020 in your rearview mirror. My friend, I can totally relate. I am so ready to move on.  And yet… let’s not be too hasty. I think that even in stressful times – especially in stressful times – we need to take stock. We need to pause and reflect. And so I want you to take this moment to think about all that you’ve accomplished this year.  Now, I’m not talking about epic wins. I’m thinking more about survival skills. And it doesn’t need to be about business. Maybe your accomplishment is the times you did something good for yourself, like going for a walk when you felt like you couldn’t be trapped in the house another minute. It could be a new piece of software that you mastered as our entire lives moved online. Maybe it’s the fact that you kept your business alive during a pandemic. Or that you learned some wonderful new domestic skills, like how to knit or make sourdough or garden. Maybe your biggest accomplishment this year was keeping your family intact through really challenging times.  Whatever it is, I want you to hold this accomplishment in your mind for a moment.  And if you’re struggling to come up with anything, let me help you out because you’re missing the biggest accomplishment of them all: you survived a pandemic.  Now, if you’re anything like me, your brain probably goes directly to all those things you thought you’d do but didn’t. You’re seeing your goals list from last January and picturing all the unchecked boxes.  I get it, I really do. But this is not productive or even fair to yourself. And so I’m reminding you- as I have to remind myself- that you might not have knocked every item – or even most of the items off of your to-do list.  And that is OK.  It really is. I want you to give yourself grace and permission to release the unrealized dreams, the unanswered wishes, or the unmet goals. You’re here, listening to this. You’ve tuned into this podcast at least a time or two this year, you managed your life and your bills and your children and you’re here to tell the tale and that, my friend is worth celebrating. When I started this podcast back in the spring I knew I wanted the content to be equal parts mindset and action. What I never expected was how deep and impactful the mindset shows would be, when we covered topics like imposter syndrome, scarcity mentality, how to face your biggest fears, how to cope with uncertainty and how to be a good ally. Beyond all the expert advice, the handy tips and tricks, above all else, I know you showed up here because you’re working on a dream. That despite everything 2020 has thrown your way you haven’t given up. I am proud of you. And I hope you know that you have to keep going.  Because,  whether you’ve listened to every episode three times over or just caught the occasional show, you probably know by now my key message is to keep taking imperfect action.  Perfect is the enemy of progress. So don’t be afraid to do it wrong. Don’t be afraid of failure. Just make a decision and take an intentional action, no matter how tough things can get. The truth is, even the most successful among us need to show up, and some days it’s gonna feel like squaring a circle, but remember on those days it’s just about putting one foot in front of the other. So are there decisions that you are sitting on? Did covid put your life on hold? Does imposter syndrome have you procrastinating? If you answered yes to any of these questions, I want you to close out this year by making a commitment to yourself to keep going. I want you to proceed by promising to make a decision and take an action even when things get tough. This is how you grow. This is how you progress no matter what gets thrown your way. This is how we come out of 2020 on top. Stronger. More confident. More resilient. This is how we salvage goodness from this year that was often, frankly, pretty shitty.  I won’t sugar coat that. When March happened and everything went into lockdown, including my business and all my revenues, I was not, ah, taking it in stride. After years of building my business from the ground up, suddenly it felt like I was back at square one.  And I gotta tell you, it was really scary. In a few ways. I was worried about finances, of course, but also just wondering if and how I’d ever bounce back, or if my clients would return. Honestly, I went into a pretty big panic spiral. And that scarcity mentality that I had been working so hard to overcome, came barging back in. And you know what happened? I made mistakes, I said yes to things that I would have otherwise said no to. I dropped balls. I lost my focus. I behaved like a human under stress does. Imagine that!  But it wasn’t all bad. Not at all. Afterall, this podcast was born. I reached you. Our perspectives shifted and we grew together. And in hindsight, there isn’t one single thing that I regret about that. And now, as we enter into the holiday season with all this growth and new perspective, I think there’s beauty in that. We might not all be physically sitting at the same table this holiday season, but let’s use whatever energy we have toward a different kind of holiday, to channel the quote-unquote real meaning of Christmas, to take the opportunity to ground or centre ourselves.  As a non-religio, Christmas to me means a time to collectively put away all our differences, our work, our stresses, our judgements for just a day (and a night, let’s not underrate Xmas eve) and “be together.”  This year, that togetherness feels more important, but also more challenging than ever. I mean, you know this, it’s a reality we are all living.  And while being together in the same room isn’t possible, I think the feeling of togetherness is. So let’s be creative and big-spirited about what that means this year. Let’s give ourselves and each other permission to do things differently this year. To find joy in connecting with those you love however you can, safely. I’ve been jotting down some ideas I have on how to make this holiday feel abundant and fulfilling. I’m happy to share them, and I’d love to hear your plans, too, so be sure to DM me with yours. Ok, so what about doing a virtual holiday dinner or brunch? If you can be together you can still break bread together. Coordinate a time, and put the laptop down on the table and Zoom it up. Heck, leave it on all day if you just want to have that feeling of ‘being together.’  Put your father in law in the washroom for 45 minutes for added effect Or is that just my family? Ah, gotta love em.  Here’s a mindset one: Look for the silver linings. I mean, if nothing else, this dumpster fire year is the perfect opportunity to reinvent the holidays. For me, that means dropping the spending and picking up the connecting.  So, If you have the means to do so, consider giving to those who don’t have the basics instead of beefing up what’s under your own tree. Consider donating to your favourite charities. If you have school-aged kids, reach out to their schools to see if there are families in your community in need. Remember, this year was reeeally hard for you, but it was probably much harder for someone else. It’s our duty as humans to look after one another. I know you’ll agree. I will link some of my favourite charities in the show notes to make this easy for you. But I know you probably already have a plan to give back up your sleeve, and that is why I love you so much. Finally, I’d like to say thank you for being a loyal listener. While looking for highlights from 2020, and I know it might feel like you need to dig deep, don’t forget to add this podcast to your list. If it wasn’t for 2020, I wouldn’t be speaking these words into your earbuds right now and if this is the only good thing that has come of 2020, that’s definitely good enough for me right now. So thank you, dear listeners. Wishing every single one of you a wonderful holiday. I can’t wait to meet you back here the first Monday of 2021. Some great charities if you are drawing a blank: First Steps Coverdale Center for Women Canada’s Best Charities 2020 -MacLean’s
With Danielle Gagnon SEO. Or SE Oh no! SEO or Search Engine Optimization… You hear this acronym all the time. You see ads for it and you likely get spammed about it. But what does it really mean for your business? For starters, SEO is the beast that you need to slay if you want your website to be found in a deep dense sea of websites and algorithms. Best case scenario, your website will be seen AND it will rank high so that it doesn’t end up on page three of the google search results where all websites go to die.  If you’re already feeling lost, don’t worry, by the end of this episode you will not only fully understand what I just said, but you will also have an action plan to improve it. SEO is one of those topics. I’ve covered it on the show before, but its importance isn’t going away anytime soon. Think of it like this: if your website is your car, SEO is the gas you put in it. So if you haven’t been gassing up your website, this is your friendly reminder that your online assets can only go as far as you fuel them. I would say by now you’re likely ready for a top up? The Google algorithm ranks our pages with over 200 different criteria, trying to nail all of those would totally be a full time job, and I already know you’ve got more important things to do.  That’s why my guest, Danielle Gagnon is here today to give it to you straight and tell you what SEO actions will actually move the needle, how can you rank ahead of your competitors online, what you should be focusing on when it comes to SEO and what you can ignore.  Danielle Gagnon is an SEO ninja obsessed with helping small business owners turn their passion into profit online. Danielle is the founder of the Content Cash Machine, a 5-day online SEO bootcamp for entrepreneurs where she helps business owners learn how to grow their business online through simple, actionable search engine optimization strategies. She’s breaking it all down for you in today in a super digestible way, so by the end of this episode, you will have a clear game plan, a simple effective strategy and easy action steps you can take, to get your page SEEN by the people who you want to see it. Are you ready? Let’s dive in to your SEO strategy. In this episode, Danielle talks about Her journey into the realm of SEO and how she uses it to help her clients be discovered online. 6:36The amazing results that clients experience when they take the dive into integrating smart SEO practices. 8:29How SEO concepts can help you be discovered on other platforms. 10:59Recap: What actually IS SEO? 12:19Understanding your baseline analytics is key to understanding the progress you make when implementing an effective SEO system – the best kind of before and after picture! 13:30Talking the time to really understand your ideal client is key to knowing how they will search for you (sound familiar?). 17:30Effective keyword research using the words your clients actually use (stop with the jargon!). 19:54What do the search bots really want? 27:32Pro Tip: How to name your files and images to optimize searchability. 31:14How blogging can boost your SEO. 32:43 One of the things I always like to recommend that people do is a little competitor research. It is always surprising to me how people rarely spend any time looking at their direct competitors and their website… go to their website and see what they are doing right.Danielle Gagnon Ok, so it’s not as crazy complicated as you might have originally thought right? I really love the idea of just taking frequently asked questions or checking out the “people also ask” section of google and writing a post for each of those. Heck you are probably already answering these questions everyday in your business anyway. Next time, pop on the dictation tool on your phone and record it into a word doc, then have someone format it later. It doesn’t have to take you a ton of time and it doesn’t have to be complicated. I love that Danielle broke it down in a way that was super digestible and actionable so that you can get to work refining your SEO strategy and ramping up the likelihood that you will be found by your dream clients in their Google searches. I am grateful I got to hang out in your earbuds, or your car stereo or your google mini, or however you are tuning in today. Thank you so much for having me. I appreciate you so much. So until next week, go clean up that alt-text on your site okay? Okay. Bye for now. Resources Get started with Google analytics, Google Keyword Planner, and Ubersuggest. Connect with Danielle www.elevatevirtualmarketing.com www.instagram.com/elevate_marketing www.facebook.com/elevatevirtualmarketing Check Out Today’s Sponsors DIGITAL PR SCHOOL –> www.crystalrichard.com Save 15% on the price of enrollment when you use promo code WORKSHOPWEEKLY The 4 Step Framework for Creating Product Photos That SELL. Register now at kellylawson.ca/freemasterclass
With Robyn Walker Goal setting. You either love it or hate it. But either way, I think we can all agree that no matter what goal setting looks like for you right now in your business, you likely wouldn’t be where you are today without it, and similarly, you’d be headed nowhere without it as well. That is precisely the opposite of what I want for you my friend. There is so much power behind strategic planning for your business, and also for your life, and this episode applies to both.  2020 has been hard on us. It threw in a lot of curve balls and plot twists, and if we’ve learned anything from this dumpster fire of a year – it’s that resiliency rules. And at the heart of resiliency is your ability to actually set goals you will stick with, define your path, be adaptable and make changes based on the needs and desires of your ideal customer at any given moment. Keeping your finger on the pulse of those you are serving, staying motivated and being a strategic goal setter will set you on the path to success in big ways – no matter what gets thrown at you. And today’s guest Robin Walker of Women’s Business Workshop (.com) is here to show you the way, to teach you how you can stay motivated and on top of your goals. She’s here to tell you to NOT throw away your annual planner just yet, that 2020 has actually taught us a bunch and how we can use this knowledge to make 2021 a massive success. I loved chatting with Robin, and I think if you’re feeling a little wary of what 2021 might throw your way, this is just the episode for you. I’m so excited to help you prep for the year ahead. 2021 here we come, let’s dig in to this week’s episode! In this episode, Robyn talks about: How real life experiences of being a mom and struggling with balance inspired her work to share productivity tips and motivation hacks. 5:36What to try when you lack motivation and stay motivated (Hint: it isn’t more coffee). 6:54Breaking down daunting activities into bite sized pieces and avoiding costly distractions. 8:17The top motivations suckers and how to get unstuck when you get caught up in them. 11:33How having multiple action steps and to-do’s to pick from can help you keep moving the needle a head… even when you don’t feel like it. 13:29 Time audits and why you need to do one and how it well help you plan out your week to be most productive. 15:09Goal setting in pandemic times (yes you can!). 23:11Strategies for quarterly planning. 25.32How to plan around unpredictability. 27:17Why now is the best time to revisit the needs of your ideal client and readjust as needed. 29:31 Try to start training yourself to focus on one thing. Pick one thing you will work on today that will take you less than an hour, write it on a post it and put it on a laptop and put away you big list.Robyn Walker I loved chatting with Robin. I think she does an amazing job taking the scary out of goal setting, and keeping it simple. Sit down and figure out where you want to be at the end of 2021, personally and professionally and back pedal from there to figure out the exact steps it will require. Then, figure out what you need to do that quarter, month, week, and day to get there. Give yourself nuggets, 15-20 minute tasks to accomplish. Tell yourself you just need to do the thing you dread for 5 minutes. Grab an accountability partner to hold your shoes or fancy bottle of champagne. Pay attention to the needs of your customer and be strategic with your goals. When you know where you are heading, why you are heading there, and what you need to do to get there – everything seems so much less daunting.  When you have your vision, you have a purpose. When you have a purpose you will have intention, and that’s where the real motivation comes in. And this relates to every aspect of life. So, dont be afraid to dream. Dont be afraid to fail. Just start because it is from there that you are truly able to learn and grow. If you dont start, well, learning and growing arent an option for you. So, here is your permission to dream ridiculously big in 2021. And, as always thank you again so much for joining me for yet another episode of the workshop weekly podcast. I hoped you learned a whole lot and you are left feeling motivated to tackle whatever 2021 tosses your way. I dont know about you, but I feel like after living through 2020 we can handle just about anything life throws at us. For more on today’s episode including how to connect with Robin and grab her freebie, visit the shownotes at kellylawson.ca/041, and I will see you next week for another action packed episode. Bye for now. Resources Your period has everything to do with your productivity! Episode 023 of The Workshop Weekly Podcast talks about understanding our cycle and planning accordingly. Not enough hours in a day? Episode 021 of the Workshop Weekly Podcast features time management guru Elaine Shannon! Need a refresher on understanding your ideal client? Check out Episode 004 of The Workshop Weekly Podcast! Connect with Robyn https://www.womensbusinessworkshop.com https://www.instagram.com/womensbusinessworkshop/ https://www.facebook.com/womensbusinessworkshop https://www.womensbusinessworkshop.com/wbwpodcast Check Out Today’s Sponsors DIGITAL PR SCHOOL –> www.crystalrichard.com Save 15% on the price of enrollment when you use promo code WORKSHOPWEEKLY The 4 Step Framework for Creating Product Photos That SELL. Register now at kellylawson.ca/freemasterclass
With Kelly Lawson What would an extra thousand dollars mean to you this month? Rent? Car payment? Stay home with your kids more? Accelerate your debt payoff? Speed up your savings or investments? Go on that fun weekend getaway you’ve been dreaming of? Let me guess: the holidays are making you skittish about cashflow, covid drained your savings, and you’re looking for ways to earn a few extra bucks before the end of the year.  Well, that is totally do-able. In this week’s episode of the Workshop Weekly Podcast, I’m giving you three simple ways to make more money- and I promise, you don’t need a degree in finance or an investment magic wand to make it rain. Nope, just simple, actionable steps you can literally take today to add a little cold hard cash to the ole bank account.  Making an extra thousand dollars is more attainable than you probably think. And to help you hit the cash runway without delay, I’ve broken each of my three ideas into three simple steps so that you can get started TODAY. By following just one step per week, three short weeks from now, you’ll be on your way to an extra four figures this month. Cha-ching! The biggest thing to know and believe is that you don’t have to over-complicate it. I’m giving you permission to keep it simple. That means finding the simplest possible way to present your offer and a super-easy way to accept payments. There’s always time to get fancy later. But I do not want tech or process to be a barrier to entry because truly it doesn’t have to be! And I need you to know that these are not your run-of-the-mill, boring money tips like “save more” or skip the Starbucks. These are some different, new and fun ways to add some extra zeros to your bank account. We are talking about everything from how your everyday skills can bring in some more dollabills to making money by recommending or reselling your favourite things. This isn’t just for the self-employed peeps out there. Even if you have a full-time job, there are things you can do in your spare time to easily pocket a thousand bucks a month.  So, what do you say? Let’s close out 2020 with a nice bonus to ourselves and get set up to make 2021 our best and most profitable year yet! In this episode, I talk about: Addressing the negative mindset that keeps you objecting to real opportunities to create an abundant life for yourself! 3:40Upper Limit Problems (ULP) – why we sabotage ourselves when we reach success and how to stop doing this. 4:26How to use service related freelancing to bring in some extra cash, and 3 simple steps to get ready for it. 7:02Making money by teaching a workshop or class, share the skills you have with these 3 steps. 14:11Open shop! Creating an online shop is easier than ever and here are 3 steps to do just that. 26:04 To drive awareness of your offer and sales, you want to be super intentional with showing up on social media AND showing your face. Yep, you’ve heard me talk about it before, but showing your face in both your stories and feed will allow people to see and get to know you. So not just your voice. Not just your written words. Not just photos of your product and your home decor. I want people to fall in love with you and trust you, so you’ve gotta show up for it!Kelly Lawson And there you have it. Three easy ways to make an extra thou this month by following just three easy steps.  Remember, none of this has to be perfect to start. You just need to have a simple way to get the word out about what you’re offering and a way to accept money and fulfill orders. You can learn and tweak and refine things as you go. And after you do it one time, the best part is you can repeat it again and again, tweaking and pivoting along the way. You could eventually grow your little side gig into a bigger one, to constantly offer it to your people and bring in income consistently. Remember as you build out your systems to include a way to collect feedback so that you are always learning and improving.  In an upcoming episode, I will be chatting with a variety of “side hustlers” to hear their perspective on running a successful side gig. And I want to point out that I use the word side-hustle lightly because if you know me, you already know I don’t love the word hustle… so think of it as a side gig or a side passion if you need to. For now, I want you to get started today doing those simple things that can easily make a bundle of cool hard cash before this dumpster fire of a year is out.  So just to recap:  Number one, you can freelance your special skills as a service for hire.  Number two: Teach what you know in a workshop, online course or ebook.  And number three: Create an online shop for selling what you make or reselling what others make.  And there you have it. A nice, easy way to fatten your wallet before the year is done. And hey if you give this a try, I wanna know how much richer you are 3 weeks from now, kay? Kay. I will see you at the same time, same place next week, lovely human! Resources The Big Leap – Gay Hendricks. Freelance Research Questions – some questions you can ask to elicit the kind of magical responses you need. Why being in a confident mindset matters, check out The Workshop Weekly 001. Learn more about freelancing, check out The Workshop Weekly 032 with Caley Dimmock. Check out these platforms to open shop: Shopify, Etsy, Society6 Ingrid Munroe of The NB Box, built a pandemic proof business – learn how! Check Out Today’s Sponsors DIGITAL PR SCHOOL –> www.crystalrichard.com Save 15% on the price of enrollment when you use promo code WORKSHOPWEEKLY The 4 Step Framework for Creating Product Photos That SELL. Register now at kellylawson.ca/freemasterclass
With Holly Gillen If you’re trying to grow a business (and I think that’s why you’re here) you already know that video content is super important. We are constantly getting clear signs every single day that if we’re not using video for our business, we’d better start. And when you sit down and think about it, the recent additions to social media platforms are all video heavy. I mean, just take TikTok or Facebook Live, or Instagrams IGTV, stories and Reels for example. They’ll all video centered and social media algorithms heavily prefer live video content so I think we can finally admit that the absence of a video strategy in your business could be costing you serious growth.  But showing up on video is super tough. I am not here to candy coat that. I mean, when I think about that 3,2,1 countdown timer for showing up live, I get a straight up pit in my stomach. I just want to retreat back to the safe land of posting a selfie using my favourite filter or preset, or posting a blog after it’s been reviewed and edited, but video is A LOT harder to show up for because it leaves us feeling exposed, raw and vulnerable.  So today’s guest, Holly G of hollygstudios is here today to help take the scaries out of showing up for your business in this sometimes frightening way. Holly spends her time teaching leading entrepreneurs how to create video content that is purpose driven and strategic. Videos that move your business forward and have a bigger purpose. Holly is over a decade into creating a thriving business using video and now she has invested herself in teaching others how to rid themselves of the fear and mindset blocks that can come with needing to show up on video, especially live video, in your business. She also has a program called VIDEO MADE EASY, and she refers to it as not just video for your business, but business cinema, so I knew she was the perfect guest to come on and talk to you about video today.  And I gotta say, Holly brings so much energy and actionable advice to the table that today’s show is a real treat. So if you’ve been hearing about the massive benefits of using video to grow your business but you have no idea what to do or how to get started, well, you are in the right place my friend. So without further ado, let’s roll film! Or, hit record, or whatever. Haha. In this episode, Holly talks about: Her journey to becoming a video guru… annnnnd ACTION! 3:48Why showing up on video is so important for your business. 7:33The difference between video content traditional content such as blogs and photos. 8:46The impressive longevity of video content and why is pleases the algorithm gods. 10:58Tackling your fear of showing up live (yikes!). 12:24How your FAQ’s can be a goldmine for video content ideas. 15:58The Four Pillars of Pre-Production. 16:19All you need to know about tech and equipment for quality videos (and it isn’t as much as you would think!). 19:34Video length best practices. 22:52The Thriller-Filler-Spiller Formula 24:31How to get the most use of your video content by repurposing. 26:43The logistics of backgrounds, branding, and other videos to speak to your audience. 29:58Common mistakes people make when showing up on video. 35:38Mastering your mindset – dealing with naysayers. 39:55 If you are not already doing video, start with the Four Pillars of Pre-Production. If you are already making videos and want to make better videos, focus on creating the best possible content you can create right here, right now.Holly Gillen Okay, I hope you’re feeling empowered to just walk away from this episode and hit record on your camera. And I gotta say, I just love the way Holly shows up on video, and her approach. When I watch her video content I truly feel as though I am sitting down to chat with a friend, and Holly truly is just the best kind of human. And I don’t know about you – but video is just one of those things that I think I fear as much as death haha. Not to get too dark there. I know I need video but it’s just one of those things that easily gets pushed to the very bottom of the todo list. I’ve been working on it, and let me just say, I will lead you on how to show up when you aren’t ready, or imperfectly with this one. And I gotta say, video is the only type of content that will truly let your personality shine through, and that at the end of the day is what makes you, well, uniquely YOU. I really hope that after this episode I will get to see your face online… with your video content! Until next time workshop warriors, keep showing up imperfectly, because that is where all good things start! Bye for now. Resources https://www.hollygstudios.com/workshopweekly Revolab Microphone mentioned in the podcast as well as ring lights are great tech to add to your toolkit to up your video game. Demonstration of the Rule of Thirds The Rule of Thirds is one of the first things a photographer (or a videographer) learns. You may recognize this grid if you have a professional camera but you can even enable it to show up on your smartphone! Essentially, the rule is that your eyes tend to be drawn to the intersections of the grid. By placing subjects of interest at those intersections, you can be assured that your image is balanced and had a pleasing composition. Creating Graphics with Canva: Part 1 and Part 2 Design your set! Check out this Pinterest Board for inspiration! Connect with Holly https://www.hollygstudios.com https://www.facebook.com/hollygstudios https://www.instagram.com/hollygstudios/ https://www.youtube.com/hollygstudios https://www.pinterest.ca/hollygillen/_created/ Check Out Today’s Sponsors The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
With Julie Anne Eason Today we are digging into how to write a book for your business with the amazing Julie Anne Eason. This amazing woman helps business people write and publish world-changing books that Inspire, Educate, and Sell.  She is an author, speaker, and CEO of Thanet House Books—a boutique book production company that helps people through the entire process from early book development through writing, publishing, and distribution. She has ghostwritten multimillion-dollar books for thought leaders and influencers such as Russel Brunson in a wide variety of industries, including New York Times, Wall Street Journal, and USA Today best sellers. Julie Anne’s passion is helping mission-driven entrepreneurs and subject matter experts change the world through written word. And she is here to tell you that writing your first book will not only do really good things for your business, your thought leadership and your credibility, but also that it is not as hard and time consuming as you probably think it is. I mean, she wrote a book for a locksmith in just one week, and she totally made me wanna write a book for my business too.  Julie Anne is a wealth of knowledge and I hope she will get you as excited as she got me about the process of becoming a published author. So, let’s dig in! In this episode, Julie talks about: How a book can help grow your business (even if you give it away)Getting started with writing (and how to actually finish) your first bookHow to use the knowledge you already possess to drive demand for your message, your products, or servicesWhy is writing a book one of the best investments a person can make in their businessWhere do you start when you have a million ideas for books you could writeHow to overcome writer’s block?How long it takes to write and publish a book. You need to decide that you are going to do it and you need to decide to do it right. Understand that it is not as big of a task as you think it is. You have the time.Julie Anne Eason Isnt Julie fascinating? Her passion certainly translates and there is something to be said about a person who is devoted to helping others achieve their biggest dreams and goals in their own lives and in their own business. I mean, Julie is top notch! I loved hearing about the difference between self-publishing and having a publisher and the fact that writing a purpose driven book should really come from the outside in. Just think about where you could be one year from now if you gave yourself just a few hours per week to work toward this! And now, my ask from you is this: go look Julie up online. Check out the books she’s published and all of her free resources that she has on the market for getting you that much closer to adding published author to your resume. Once again – thank you so much for tuning in to another episode of the Workshop Weekly Podcast. And hey, if you like the show, a review on iTunes goes a long way. T’il next week, bye for now. Connect with Julie ThanetHouseBooks.com NonfictionBookAcademy.com Linkedin.com/julieanneeason/ Facebook.com/ThanetHouseBooks Twitter.com/bizbookwriter ThanetHouseBooks.tv Check Out Today’s Sponsors The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
With Teri McMackin When you start out in business, you are doing it all: the emailing the scheduling the order fulfillment the social media, the money stuff and so much more. It’s a straight up recipe for burnout. And besides that, usually the reason that we get into entrepreneurship in the first place is in the pursuit of freedom and happiness and flexibility. Well, when you’re doing all the things in our business, it can certainly feel like a bit of a ripoff. And that’s why the first hire for so many business owners is the gentle step of hiring a virtual assistant or a VA. Someone who can take on some of those daily tasks that occupy so much of your time, but that dont need to be done by you. A virtual assistant (VA) is any form of remote help that you contract to hand off your workload. They can operate anywhere in the world, have multiple clients, and can be hired to take on a variety of your day-to-day tasks. Hiring a virtual assistant is like having that extra pair of hands that you know you need to keep your business running smoothly, without the intimidating commitment of hiring a full time employee. Hiring a VA means that you can find exactly the right person to do one thing that they are very skilled at, so that you can take a step back. And by the way, for all those things in your business that you dont enjoy doing, there is someone out there who is not only very good, and probably better than you at doing it, they also enjoy it! But knowing where to look and how to get started when hiring a VA can also be an intimidating first step. And that’s why I invited my very own rockstar VA to the show, to give you a little insight and everything you need to know to get started. Today I am really excited to invite my own partner in crime and virtual assistant (VA), Teri McMackin, to come out from behind the scenes to the front of the scenes to share her advice on all things virtual assistant. Teri has been on my team for awhile now, and without her support, this show and so many other aspects of my business just probably wouldn’t happen.  Today, Teri is going to give you her insight into what it looks like to hire a VA, how it works, tips on how to do it successfully, and we’ll share a little bit about what the whole process and journey has looked like for the two of us.  So, if you’re ready to dip your toe into the world of hiring someone to help you, today’s episode is especially for you! And I gotta say, I see a lot of free time in your future, so let’s do this. In this episode, Teri talks about: The path that lead her to becoming a VA and what skills she transferred from being an in person assistant. 3:53Being a VA for Kelly Lawson – podcast behind the scenes! 6:54Tips and advice for hiring the right VA for you. 10:02Writing a compelling job description for your VA and how it is different from hiring an employee. 14:00How to ensure a successful relationship and experience for both VA and employer. 18:36Setting up your VA for success. 22:06Where to find a VA and/or help a VA find you. 26:38What can you expect to pay a VA 28:50Setting boundaries for work and maintain work life balance. 31:56 Finding a VA is easy, finding the right VA for you and your specific needs will take some work. Ask your friends for recommendations – most VAs have a couple of clients. Start slow and build your relationship of trust… It will pay off!Teri McMackin That was so much fun! I hope you enjoyed meeting Teri and that you feel encouraged and inspired to onboard some hired help in your own business. Whether it’s for social media management, email communication, appointment scheduling, research, data entry or whatever it is that is taking up all or time, or maybe you have something important on your to-do list that you just can’t get to, hiring a VA might be your next best big business move. And hear me, I know it can feel unnatural and maybe even terrifying to let go of things, to trust someone you haven’t even met with your precious business, but trust me when I tell you, you can’t grow this way and more importantly you can’t achieve work life balance this way either. Hiring some help will allow you to focus on the things that matter most. The things that only you can do, and if you take Teri’s advice, you might be surprised to discover that not many things in your business rely on only you. For more information on his episode, including links on where to find your next VA or how to get in touch with Teri, visit the shownotes at kellylawson.ca/037. And until next time workshop warriors, keep on slaying. And hey, if you love this show, I would love to hear from you. Throw down a review on iTunes and let us know that you love what we’re doing so we can keep doing more of it. I love you all. Bye for now. Resources Where to find a VA: Job Bank, Career Beacon, Fiverr, Upwork… and ask your friends! The Workshop Weekly Podcast 025: An Entrepreneur’s Guide To Outsourcing Reach out to Teri at terimcmackin@gmail.com Check Out Today’s Sponsors The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
With Kelly Lawson Today, we are going to dig into a subject that can make a lot of us feel more than a little uncomfortable: how to deal with difficult clients. Well, my friends, we’re going to face that challenge head-on, and I’m going to share the practical steps and mindset shifts we need to be making to manage these tough circumstances when they arise, notice I said when not if. I’ll share some of my own experiences and how I’ve evolved my systems for dealing with unhappy customers, haters and other folks who’ve got a gripe. This is all about getting really good at dealing with adversity, so it doesn’t suck up all your time, energy and money. So, are you ready to talk about the tough stuff? Let’s do this. In this episode, we talk about: How to embrace complaints and criticisms as the learning opportunities that they are when you would rather stick your head in the sand.Separating the legit gripes from the impossible to please types.Being proactive in your mindset because it is impossible for everyone to like you.Learning how to manage your emotions.Managing client expectations and communicating the parameters of your deliverables as a way to mitigate complaints.How to handle the situation when the customer is NOT right – developing discernmentFinding comfort in the discomfort of growth.Creating a an efficient process to deal with complaints.The importance of noting any patterns in your complaints.Redeeming situations when things have gone off the rails Unhappy clients can sting a little – but remember we are all only human. Don’t let these situations take your focus off of the forward momentum. Be fair, deal with it quickly and move on. And remember, wherever there is an opportunity to delight – do that!Kelly Lawson I hope you feel inspired and well equipped for embracing tough customers. Never forget, they are giving you unsolicited market research and a beautiful opportunity to get better, grow, and keep building your empire of awesomeness.  Thank you so much for tuning in to EPISODE 036 of the Workshop Weekly Podcast. I really truly appreciate that I get to hang out in your earbuds or on your car stereo or wherever it is that you are tuning in from week after week. Like it makes me straight up giddy – so thank you for that. And, I will see you at the same time, same place next week! Resources The Workshop Weekly – Episode 18: Your Brand is NOT for Everyone and That’s Okay. The Workshop Weekly – Episode 32: Thinking About Taking the Leap From Full-Time to Freelance? Hit Play. Caley Dimmock talks about having a “Working Together Contract” to set reasonable boundaries and expectations with her clients. The Workshop Weekly – Episode 25: An Entrepreneurs Guide to Outsourcing The Workshop Weekly – Episode 016: Are You Legally Protected? Click Play to Find Out. The Workshop Weekly – Episode 14: How This Entrepreneur Grew a 7-Figure Pandemic Proof Business in Just 2 Years. Guest Ingrid Munroe managed to turn a complaint into a corporate client! Check out today’s sponsor! The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
Dr. Chantel Nicolas Boundless possibilities are the result of removing yourself from your comfort zone and stepping into a place where you are willing to fail, where you have a healthy disregard for what might seem impossible, AND where you seize every possible opportunity to show up as your most fabulous self. And if you’re anything like me, you’re thinking up business ideas all the time. But bringing an idea to reality definitely isn’t easy. After all, acting on these crazy entrepreneurial ideas will inject chaos into your life, I’m not here to candy coat that. Taking action will probably throw you off balance. But it is from these places of discomfort that we find what drives us. We leap to exhilarating places, we learn to see problems as opportunities and our confidence for turning problems into solutions is the byproduct that no textbook will ever give you. But all too often, we get stuck before we ever get started. We have this great idea but little confidence in knowing what steps to take to turn our big ideas into reality. Well, what if you had a clear set of instructions to help you bring your beautiful ideas to life? A roadmap of sorts? Kinda like a recipe where you take your compelling idea, and with a concrete set of steps, you turn it into something extraordinary. This is exactly what today’s guest, Dr. Chantel Nicolas is here to help you with. With her initiative, the Nerd Startup Incubator, she is helping early stage entrepreneurs do just that. Get their brilliant ideas out of their heads and into the world. And today, she’s here to show you how you can do the same. The world is your oyster, so let’s shuck it! Are you ready to take that beautiful idea of yours out of your head and into the world? Well then, this is JUST the episode for you. In this episode, we talk about: The intense mindset shift going from scientist to entrepreneur and the perks that come with an academic mind in the business world.Brainstorming!How to make a decision on which one of your awesome ideas to turn into a business. “Nerd” incubators and how they help entrepreneurs get their ideas into the world.Where to start when you have a ton of good ideas to chose from?The 7 steps you need to take to clarify your business idea, create it, and commit to it fully.How to go from idea to successful launch.How to gather intel about yourself and understand your personal assets.Soft and hard skills – what are they and which ones you have in your back pocket.Matching what you like with what you are good at.Understanding your potential customers and where to find them.Selling yourself and making the best use of your snazzy sales skills.Building a supportive environment around you. I have created a whole workbook Nerd’s Guide to Starting a Side Business. There are worksheets within the workbook that I would love for you to have! A free gift! This is exactly what I did to get to this point.Dr. Chantel Nicolas While so many of us have great business ideas, only a tiny few will actually do the work and follow through. And I need you to do me a solid, please don’t let perfectionism or fear stand between you and your dreams. By being methodical and taking the steps that Chantel has given you today, you’ll be able to establish the momentum you need and set yourself up for success. And, here’s my advice: don’t forget to celebrate milestones along the way, be on a constant quest to improve and always be nimble and willing to adapt to your market. Most importantly, promise me you’ll at least believe in yourself the way others do. For more information on today’s episode including how to reach Chantel and her resources, visit kellylawson.ca/035, I hope you enjoyed today’s episode as much as I did, and I will see you next week. Connect with Dr. Nicolas nerdstartupincubator.com instagram/nerdincubator twitter.com/nerdincubator Check out today’s sponsor! The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
With Donna Mazerolle Hey. I already know this isn’t your favourite topic. I get it. But I think this episode is probably among the most important business topics for us to put on the table. Far too often we shy away from the numbers, and if shying away from numbers sounds like you, I want today to be the day that you put an end to this fear and finally face it head on. I want you to not only understand the math behind your business, but also I want you to get strategic with it. Because, working for free is just simply not an option if you are in this for the long run, amiright?  If you’re building an empire you need to really know your costs, and your margins, you need to set revenue goals and measure your results. Oh, and you can’t be shy with the tax man either. Because here’s the thing – shying away from the numbers puts you and your business at a very serious risk. So it’s time to stop cringing and start embracing the math. And hey, there’s the silver lining to this. Once you know your numbers, and get comfortable with them, it will allow you to find clarity and confidence, the kind that will give you the knowledge you need to say “Yes” to the right opportunities, and “No” to the things that might not align with your business goals. And listen, I already know that you could use all the help you can get with that little two letter word, “No.” So today’s guest, Donna Mazerolle is here to help you navigate your way through all of this. Donna shares her story of needing to overcome her own fears in order to find her way into the world of business accounting, and now she helps business owners just like you face the numbers head on and get on track for success. There are so many tangible tips, strategies, and takeaways from this episode, I am pretty sure it is just the kick in the pants that you probably need. And I am sure that after listening, you will be ready to take that money bull by the horns and shoot for the stars. Are you ready to crunch some numbers? Let’s do this. In this episode, Donna talks about: Secrets to overcoming mindset blocks (we all have them).Helping people understand and define their goals to get to where they want to be in their business.Common mistakes business owners make when pricing their products and how to fix that.Competing on value per service NOT price alone.Needs vs. wants when it comes to big business purchases and and how that effects your bottom line.How to make big investment decisions with the smallest risk.The magic formula to know what to pay yourself.Stretch goals – what they are and how to set one.Understanding what products bring you the most profit and how to calculate your margins.The mistake that is discounting your products/services.How to manage your inventory to put money back into your business.How to collect your receivables… like a boss!CRA interactions and how to make the most of them. Know your numbers! And I don’t mean how to do accounting. You need to understand your costs, know what other people are charging and know where you are at the lifecycle of a product and price accordingly. Know what products/services make you money.Donna Mazerolle Ah, this conversation with Donna is just so needed. I hope, in the very least, it has left you feeling encouraged to talk about the hard stuff, because it is from doing these tough things that you will grow and succeed. For more on how to get in touch with Donna, or to find any other resources mentioned in this episode, please visit kellylawson.ca/034 and until next week, keep on slaying your biggest goals. And don’t forget, your biggest success will be found on the other side of your fears. So, please don’t be afraid to show up imperfectly. Bye for now. Resources Check out Donna’s best Tax Tips! Connect with Donna donnamazerolle.com www.facebook.com/MDonnaMazerolle Check out today’s sponsor! The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
With Livia Boerger Ok. It’s finally here. If you’re a regular listener of this podcast, you already know I’ve been preaching for months now that Pinterest has changed the online business game for me. And finally, today, you are going to learn how this beautiful little platform can do the same for you! Pinterest is an often underestimated and overlooked resource for business owners, and lean in for a sec, because Pinterest could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend. You guys, Pinterest is not just a place for seeking inspiration or great recipes. It is a very powerful business tool. There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform, and Pinterest users are action oriented. Pinterest is not only a super effective place to ramp up your web traffic by sharing that valuable content of yours, but it is also a powerful place to showcase your products and services. Because here’s the thing most people don’t consider: Pinterest often acts as an information resource for many users who are preparing to make a purchase. And Pinterest’s audience has a strong spending power, 40% of Pinterest users have a household income of $100k+, and these pinners are just waiting to be introduced to your products and services. And today’s guest, Pinterest expert Liv Boerger is here to lay it all down for you. We’re covering everything from getting started with Pinterest for business, to best practices, how to please the algorithm and which current trends you need to be taking advantage of. So, Are you ready to start putting Pinterest to work for your business and achieving those big dreams of yours? Well buckle up my friend, because your business is sure to shoot toward the sky after taking in today’s episode. In this episode, Livia talks about: The basics of Pinterest (it is so much more than recipes!).How Pinterest is used as a tool for purchasing decisions and how you can influence people with buying power.Using Pinterest more like a visual search engine than social media platform.The pros and cons of keeping a personal and business page together or separate.The science that is KEYWORD usage, making the best use of titles and descriptions for SEO.Creating presentable and pretty pins that are in line with your brand.Simple A/B testing with multiple images for the same URL.Why vanity metrics don’t matter and what to watch for instead.Results you can expect on Pinterest and when to expect them.The impressive purchasing power of those using the platform.How to integrate Pinterest with your website to SELL.The rewards of being a social Pinner.What to do with under preforming Pins and how to get your content seen. I really could talk about pinterest all day. It definitely changed things for me when I turned my attention to it about two years ago. And now, you also have all the tools you need to start driving traffic and making sales from your own Pinterest account. It’s the perfect place to showcase your brand, business and products to an engaged marketplace with plenty of spending power. And because you took in this episode, you’ve already taken the first step toward a Pinterest account that impacts your bottom line, the thing that really matters – not the vanity metrics. So what are you waiting for? Just think about where your business will be in three short months if you start Pinning with intention TODAY. Dont forget to visit the shownotes at kellylawson.ca/033 or kellylawson.ca/pinterest to find liv’s resources to help you get started. Until next time workshop warrior. Don’t be afraid to show up imperfectly and I will see you same time, same place next week! Kay? k. Do not focus on vanity metrics! Keep your head down and focus on what you are doing to get your link clicks up because that is where the money is.Livia Boerger Or click the link: https://view.flodesk.com/pages/5f6207be84beb90ca4a7dcce Resources Canva Tailwind Connect with Livia Madewithlemons.co instagram.com/madewithlemonsco pinterest.ca/madewithlemonsco facebook.com/madewithlemonsco Check out today’s sponsor! The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
With Caley Dimmock The 9:00 to 5:00 grind. We all know exactly what it means. It’s been a pretty significant part of the working lifestyle of our parents generation, and our parents parents generation. This type of structured corporate grind has been around for 50 years, I mean Dolly even wrote a song with the handle. But for many millennials and generation zeers, we want something different. Something less rigid, something more adventurous and meaningful. A career that offers a different kind of work life balance, one that truly emphasizes the life part.  And if you are a regular listener of this podcast, you’ve probably either already taken the leap from your 9-5 job, never had a traditional job, or you have at least strongly considered trading it in for something less orthodox. And, don’t worry. I’m not gonna tell your boss. But, shifting career paths can definitely present challenges, your worst case scenario fears will undoubtedly bubble to the surface and hold you back, despite the opportunity you suspect is waiting for you on the other side. The freedom of being your own boss and setting your own work-life structures is seductive, but getting there often isn’t a straight line. That’s why today’s guest, Caley Dimmock is here to tell you all about how she leaned into her fears of leaving her traditional workplace and took the leap into freelancing. She is here to encourage you with her story of success, and to tell you how you can find your own path to freedom, independence and success as a freelancer. If you are already a freelancer, a budding entrepreneur or someone who is feeling a little stuck in the 9-5 cycles, Caley’s story will inspire you and her wisdom is sure to set you on the right track. So settle in, I just know, you are going to love this episode. In this episode, Caley talks about: Making the move to freelancing full time (yes, YOU can).Facing your fears head on – everything you want is on the other side of fear. How you know when it is time to leave your 9:00-5:00.Working from inspiring places.Tips to venture into freelancing.The 4 pillar system to choosing what services you are going to offer.Becoming great at what you do and building confidence as you do it.Resources to teach yourself that won’t break the bank.Money! And how to price your services properly (understand your worth).Getting started building your reputation with case studies and testimonialsThe PERFECT testimonial templateManaging and mitigating risks when you make the leap.The importance of a working together agreement – setting communication boundaries. I hope Caley’s story and words helped to give you the confidence and clarity that you need if you are considering venturing into the wonderful world of freelancing, or if you are already a freelancer looking to up level your game. And, I want to remind you that you can do this, there is only ONE you and you are fully capable. It’s okay to show up imperfectly, you deserve to chase your dreams, you deserve to invest in yourself, and to set yourself up for success. And, I wanna know how it feels when you can finally say, “I am a freelancer!”, so be sure to tag me on your adventures so I can cheer you on. For more information about Caley, including how to get in touch and for links to her resources, please visit kellylawson.ca/032, and until next week, keep on showing up. Never forget, We grow by taking imperfect action. Bye for now. Extra goodies from Caley Pricing Decided – Become a successful freelancer by learning how to confidently set and communicate your rates. Freelancer Tips – What you need to have on your website to become a successful freelancer. Connect with Caley Facebook.com/caleydimmock caleydimmock.com instagram.com/cjdimmock/ twitter.com/dimmockcj Check out today’s sponsor! The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
With Becky Keen So, you have a big idea, a new service, an event, a product, a website, a program or maybe even a business you want to launch… and you wanna put it out into the world Steve Jobs style… but the truth is, you don’t really know how.  And here’s the thing, if it’s not launched well, no one is ever even going to see it. And for that reason, like a tree falling in the woods, if you launch something into the world without building anticipation, will anyone want it?  The truth is… probably not.  So it’s pretty important to put some thought behind how you are going to reveal this new thing to your audience that you’ve worked so hard on. No matter what it is that you’re putting to market, you’ll want to start your preparation well ahead of the launch date. And hey, I get it, there are so many moving parts when it comes to launching, busting out your next big idea can definitely be intimidating. That’s why my guest, Becky Keen is here today to ease your worry, and give you a plan. Becky helps entrepreneurs launch their great ideas into the world. She helps her clients to demystify the process and achieve consistent 5 figure months in their businesses. Oh, and by the way, she does it all and adds some woo. Are you wondering what woo is? Well, you’re about to find out. Let’s dive in to this week’s episode. In this episode, we talk about: What the heck is woo?!? And what does it have to do with your business and wealth?Making FIVE FIGURES a month (totally possible).How to claim your revenue goal (with woo).The plan that the universe has for you and why it is better than you could imagine.The role of limiting beliefs in limiting your potential both personal and in your business.The unrealistic expectation of having a plan before you move forward.LAUNCHING! And what to do if you are met with crickets…The value of testing, gathering information, and validating your idea in advance.Pre-sales and the importance of keeping it simple and question goldmine that comes along with it. How to choose your top 3 ways to launch.Why some launches failThe importance of holding space for the actual launch – energy you bring to the launch, is the energy you get back!The idea of letting go of the outcome to make room for more One action is to give voice to the negative voices that are in their head. Write out all the things that your mind is telling you about why you cannot. You are going to write them out… “I can never make that money”, “no one will buy my thing”… write down the entire list and then you are going to channel Byron Katie (the work) and ask yourself who would you be without those thoughts? If I didn’t believe this thought to be true… who would I be without that thought? What else might be possible? What actions would I take from that place.Becky Keen Resources The Work of Byron Katie, seriously, check out this link! Of course, you should also check out Becky’s 5 Spiritual Ways to Launch and Sell Out Programs (Without Hustle)… FREE MASTERCLASS!! Ah. Becky is awesome. The energy she brings, the business savvy, the woo. I love it all. And, I hope her wise words will help you to create hype before you launch something in your business. And above all, I hope this inspires you to put presence over perfection and to save some energy for your upcoming launch. You’re going to need it. And by the way, I promise that when you do this right, you will see a difference to your bottom line.  Until next week my friends! Connect with Becky facebook.com/keenbecky www.beckykeen.com instagram.com/beck_keen/ Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
With Krista McNally. It is the single most interesting and insightful personality test in my humble opinion. What is it? It’s the enneagram. In the most basic terms, the enneagram assessment fits you into one of nine types. Each of these nine types has a unique set of personality traits, strengths, weaknesses, and you guys, it is freakishly accurate. The first time I took the test, my mind was so blown that I started passing the test around to all of my friends and family members, and learning their enneagram types has been an incredibly insightful way to understand their perspective on the world. It’s been over a year now and having this emotional intelligence about the people around me has stuck with me. It’s given me insights into not only myself, and how I am wired, but it’s also given me insight into my relationships with family and friends, my marriage, and also my professional relationships. And while the findings of the enneagram have stuck with me, I’ve also grown a slight obsession with it. I need to tell you that for this reason, it is unlike any of the other personality tests that I have come across. In this episode a very special guest and enneagram guru, Krista McNally is going to unearth for us the magic of the enneagram, what characterizes each enneagram type, how to discover your type, and how to leverage this knowledge in your business and in your relationships. I’ve linked the enneagram assessment I used in the shownotes, so if you dont already know your enneagram type, head over to kellylawson.ca/030 or kellylawson.ca/enneagram to find out what it is, otherwise sit back and enjoy and you can go find out what your type is after this episode. You are about 45 minutes away from understanding on a deeper level why you are the person you are, and how this knowledge can transform your life. I am so excited about today’s episode, so without further ado, let’s dive on in. Here’s the test link → https://www.eclecticenergies.com/enneagram/test In this episode, we talk about: How this personality tool will change your life (seriously).The difference between enneagram and other personality tests.What your energy has to do with your personality, habits, and patterns.Harnessing your enneagram energy to build better relationships.Practical uses of your enneagram results and how it can help your business improve client relations.Wings and lines, oh my! Dig into some jargon and learn about all 9 enneagram types.The history and origin of this personality test and the reason your number is solidified by 7 years old. Resources Here are some great reflection questions, but there are many resources so be sure to look around! Type Compatibility:  https://www.enneagraminstitute.com/the-enneagram-type-combinations/ Choosing between two types:  https://www.enneagraminstitute.com/36-type-misidentifications Free test (to use as a STARTING POINT, not the be all, end all): https://www.eclecticenergies.com/enneagram/test-2 The one thing I want to suggest to people is to play around and start observing the three centers of intelligence: body, head and heart energy.Krista McNally I could seriously chat with Krista all day. She is just the kindest, loveliest type two I’ve ever known. Actually, now that I think about it, every type two I know is an incredibly selfless and caring individual that I want to spend all day long with. Ok, so if you haven’t discovered your unique enneagram type by now, don’t wait another second. And don’t stop there, pass it around to your friends and colleagues and have a conversation about your type and how it helps you to understand each other. I’ve posted some reflection questions you can use to help your discussions and I am just so excited to hear all about how this exercise went for you. And I wanna know your type! Hop over to Instagram and tell me at @kellyslawson, and until next week workshop warriors, keep slaying those beautiful goals of yours. Or wait, is that just a type three thing? Haha. Ok, you get it. By for now. Connect with Krista instagram.com/kristatamcnally/ http://kristamcnally.com Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
With Jeff Roach You dont have to have 10 thousand followers, you dont have to have the perfect grid, you dont have to hire a professional photographer, and you most definitely dont have to wait for perfect, for your social media strategy, you just have to START. You simply need to find a way to invite people into your world and today’s guest is here to help you get started with that – because sometimes just starting can be the hardest part. Do you ever scroll back to your very first social media post and have a little giggle? I can’t help but laugh when I peek at my earliest days on instagram. It’s chock full of low quality photos of my food or my coffee mug accompanied by two word captions, or no caption at all and my feed just generally had no consistency or flow. In those early days I was using social media solely to entertain myself, and I most certainly didn’t have a strategy. But everyone starts somewhere, right? And even though I have come to love all things social strategy, I didn’t always have a clear vision for how social media could support, enhance, or even transform my business for the better. The “starting” phase is easily the hardest part because so often we get hung up on trying to perfect everything and then we just get overwhelmed and do nothing instead. Sound about right?  Today’s episode of the workshop weekly podcast is all about paring it down, simplifying your approach and removing the barriers to entry so you can reset your social strategy or just start if you’re at ground zero. By the end of this episode, I want you to have the knowledge and tools that you need to step into it, own it, and start honing the voice and the strategy you need to grow and support your business. And I want you to see that it doesn’t have to feel overwhelming. Today we are talking to a very special guest, social media guru and strategist, Jeff Roach, who also happens to be my husband. We are discussing the super simple steps that you need to be taking to start off on the right foot with social, or if you’ve already started, what you can do to give your social strategy a little makeover and get it back on track starting TO-DAY! Ok, let’s do this! In this episode, we talk about: Trust Agents of social media and why you need to embody one.Using social media strategically for your business – stop wasting your precious time!The importance of knowing WHO you are trying to reach on social media, how to discover them, and understand what social networks they use (hint: the answer is NOT “everyone”)The value in researching hashtags and keywords to learn more about your target customer.The true cost of trying to reach EVERYONE (it ain’t cheap…)Why even very small businesses NEED a budget for social media and it is more affordable than you think.Knowing what platforms your customers are on so you can meet them where they are.How to please the algorithm gods.Which platforms are the best bang for your buck.Getting your content in front of people who will care enough to share it (sharing really is caring)Leveraging organic reach on platformsHow to understand your metrics and set goals for content performance.The difference between the content you share to get people to care about tour brand is the content you share to get people to buy a product. “Take an hour to sit down and think about who your customer is and start surfing the web as if you are that customer. What do you look at? What do you click on? What do you not click on? What social networks do you use? And just be that customer for a little while and try to understand their behaviors and you will meet them online when you do that.”Jeff Roach See, I told you it doesn’t have to be that complicated! and now my friend, it is your time to start. Walk away from this podcast and take action. Tag me in your beginnings or in your resets so that I can come along with you and cheer you on! And thank you so much for hitting pay on another episode of the workshop weekly podcast. Be sure to check out the resources we mentioned in this episode by visiting the show notes at kellylawson.ca/029 and until next time, please don’t hide your awesomeness from the world. I’ll be watching for you. Bye for now. Recommendations: Trust Agent – Chris BroganThe Workshop Weekly Episode 004 Connect with Jeff Facebook.com/Sociallogical Twitter.com/Soclogical Sociallogical.com Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
With Kelly Lawson In this show, I will be sharing the surprising things that can make or break your business. I’ll be speaking straight from the heart – and my own experience – about the mistakes I made and how I learned the hard way where to laser-focus my time, energy and money. I don’t want you to waste another second ignoring the things that can really move the dial for your business, so let’s get talking about the simple steps you can take to achieve your goals starting RIGHT NOW. Today, I’m going to open up about the biggest mistakes I made in my own business and see many entrepreneurs around me getting wrong, too.  I’m going to talk about the most surprising things that can literally make you sink or swim.  When I started out in business, I got so many things backwards. Looking back now, I see how I put waaay too much time, energy and attention on the wrong things. And, on the flip side, hindsight lets me now see those things that were literally game-changers for my business. Aargh! If only they had been so crystal-clear then. It would have saved me so much money and stress!  Anyhow, it’s never too late to make a change for the better.  Because here’s the thing: once you’ve identified what can really make a difference, you can let a bunch of other stuff that’s tying up all your time, energy and money go. Yes, my friends, this is all about less is more. As in doing less, and making more. And all with less struggle and waste.   So, in this show, Imma gonna break down the areas of my business that have been totally transformational in helping me grow and scale. More than that, these are also the things that have given me so much clarity, confidence and, best of all, a sense of calm as I move forward.  My friends, I want to save you the pain I went through. So no matter where you are in your business lifecycle, today’s show is for you. OK, you ready? Let’s dig in. In this episode, we talk about: The throwing-spaghetti-at-the-wall approach and why it isn’t doing you any favors.How it is LEGIT impossible to be all the things to all the people.Getting systems in place to manage time and resources – processes do NOT kill inspiration… being a hot mess does.How to free up time, head space and energy for the work that matters to you most.Identifying tedious tasks and draining jobs that eat up your time and how manage them.Building a beautiful empire on a rock-solid foundation.The dangers of getting caught in the hustle – how to prioritize balance in your life and your biz (hint: unplug and unwind).Making and managing money like a pro.Being visible to your customers and build trust with them. Go a head, show them that pretty face ;).Expecting a winding road – not everything is linear. I think it’s so important to share not just our successes but our failures, to share all parts of this journey. So I hope I’ve saved you a little time, energy, money and a little pain. And I’d love to hear from you, about what mistakes you’ve made, or what you’re struggling with! Drop into my DMs on insta and tell me – I am @kellyslawson and tell me how you made out! And I’ll see you here next week, same time, same place for another workshop to keep making change for the better in your business. Resources “Trust Agents” – Chris BroganAmy PorterfieldThe Workshop Weekly Episode 004The Workshop Weekly Episode 013 Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
Dr. Tracy Palmer Our world is made up of dualities. It always has been. Tall or short. Black or white. Fast or slow. Up or down. Good or bad.  Similarly, every human has some semblance of duality in both masculine and feminine energies, and while they can’t always be seen, both are equally important to our inner harmony and well-being.  And, there is definitely something magical about feminine energy that is so often overlooked, underrated or downright neglected in modern society.  Throughout history, womanhood has been associated with weakness, sacrifice, co-dependency, over-sensitivity, and emotionality. And even in modern society, whether you identify as male, female or non binary, we continue to live in a world where feminine energy is suppressed, and masculine energy is glorified. I mean, I think we can all agree that in today’s world, we tend to be more dialed into a “get-more-done” mentality, constantly on a mission to achieve more, do more, get more, assert more, be more.  Masculine energy translates into qualities like drive, determination, independence, aggression, competitiveness, and confidence, which I think we can all recognize as pretty essential traits for succeeding in today’s world. And, don’t get me wrong, these are not bad traits, we need them. In fact, these qualities have probably allowed the amazing women that you can think of to become CEOs, business owners, public figures and leaders. But feminine energy embodies something a little less revered: feminine energy depicts the nurturer, the healer, the creative, one of feelings, morality, passivity and peacemaking. So while the masculine energy is focused on doing, the feminine energy revels in being. And according to today’s guest, Dr Tracy Palmer, the value we put on masculine energy has led us to lose touch with our real power – our divine feminine energy and because of this we are often left feeling frazzled and depleted without truly understanding why.  Tracy believes that because we tend to prioritize masculine over feminine energy, the key is in finding balance and achieving our own unique harmony between these two types of energies. Fatigue, perpetual hustle and energy depletion don’t have to be part of your story. In fact, there are many ways to embrace and prioritize your divine feminine energy so that you arent left feeling drained and unfulfilled, and today Dr. Tracy is sharing tangible techniques for managing your life and divine energies so you can start taking back your life, your divine self and most importantly your energy. So, are you ready for a wee spiritual awakening? Ok, Grab yourself a cup of something delicious and let’s dig in. In this episode, we talk about: Giving yourself permission to have hobbies and do FUN things (and not feel guilty about it).Cultural pressure being the reason that women tend to put their own fun time on the back burner.The negative “positive” feedback loop of receiving praise for being selfless and judgement when not.REST! And why women are less likely to do it (STOP glorifying the hustle).Why we seem to have the image of rest being unproductive when it, in fact, INCREASES our productivity.Snacking like a pro – Eating for energy and how to prevent energy crashes (hangry).Changing the narrative – being busy is NOT a badge of honour.The Wild Collective initiative and why you need to sign up TODAY!How you still need fun outside your job – even if you have a job you love! Put yourself in the mix – pick one thing that you can do with just yourself with no guilt and, ideally, has no purpose attached.Dr. Tracy Palmer Wow. I can definitely relate to the suppression of my own divine feminine energy to make way for my more esteemed masculine side, for sure. So as you carry on your own journey of dual masculine and feminine energies, whether you identify as male, female, or non binary I want you to remember that taking time to embrace your feminine energy in order to seek your unique balance isn’t selfish; it’s a necessary act of self care.  In the words of author Elizabeth Gilbert, “You are a unique event in the history of the universe. There has never been a you—not your particular soul, living at this particular moment, faced with your particular challenges. Your existence is a mystery, a miracle, and an experiment of creation, and you are allowed to examine that mystery to the fullest.” Once you accept that, you allow your real spiritual journey to begin and I can’t wait to hear all about it. Thank you again so much for tuning in to another episode of the workshop weekly podcast. I am truly honoured, as always, to be a part of your day. Bye for now. Connect with Tracy https://www.facebook.com/Tracy-Palmer-Naturopathic-Doctor-476132735754739 RootsToBranchesNB.com Check Out Today’s Sponsors Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
loading
Comments 
Download from Google Play
Download from App Store