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The Workshop Weekly

Author: Kelly Lawson

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The Workshop Weekly Podcast is a show where no dream is too big and no topic is too small. Around here, we believe that taking imperfect action rules, so we’re creating space for you to dive in and fast track your success, one workshop at a time. Now, refill your coffee cup, grab your notebook and get ready to join in on your weekly training, listen to meaningful conversations and learn from industry experts.
21 Episodes
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With Guest: Tracy Bell When you stop and think about it for a second, as entrepreneurs we are ALWAYS pitching. We are pitching ourselves and our services, our products and offers, we are pitching partnerships, sponsorships, features, endorsement deals, we’re pitching potential employers, new acquaintances, and in some cases we’re even pitching for funding. Heck, as parents we’re even pitching for less screen time and more vegetables every dang day! Safe to say having the ability to hone an effective pitch is a pretty essential tool in business and in life. If you aren’t comfortable pitching yourself or your offer, it’s time for you to start thinking about how to hone your inner confidence and step up so you can land the big gigs. And if you are comfy with pitching, maybe it’s time to make sure your pitches are hitting the key points, because pitching with confidence, while cringe-worthy to some, can be the most impactful way to catapult your personal development and fast forward your business growth. And that’s why my guest, Tracy Bell of Millenia Tea is here today to help you to perfect your pitch!  In today’s workshop we are getting down and dirty with crafting your pitch. We are digging in and getting specific on how to pitch strategically. We discuss things like how much information is too much information, what stories are important to tell, and we also talk about some of the biggest mistakes entrepreneurs make when artfully communicating their wares. Tracy is here to teach you how to cut the fluff and speak directly to the heart of the person you are pitching to. You guys, by the end of this episode, I’m pretty confident that you will be more ready than ever to hone your unique pitch and start locking in those dream deals for your business. You ready for that? In today’s episode, Tracy tells us about: How she became an accidental entrepreneur after a health scare had her scrambling for a product that didn’t exist on the market yet… so she created it!How her impressive background in communications helped prepare her for the whole new world of being an entrepreneur.How her business lets her live her purpose of healthy and happy life and help others do the sameHer behind the scenes experience on Dragons DenHow pitching is not always a formal process and that we are all pitching all the time. How pitching is never actually about you (hint: about the client)How knowing what is important to the person you are pitching to (ahem… ideal customer) is the key to a successful pitch.How there is such thing as TMI in a pitch. Hold the jargon!How interesting and compelling stories are important for your pitch The value of keeping it simple (remember, hold the jargon).The anatomy of the perfect pitch – first impressions matter!How to anticipate questions and answer them proactively .How important it is to do your homework about WHO you are pitching to.The value of customizing your pitch for each interaction.The common mistakes people make when making their pitch.Tips for the perfect professional pitch presentation and combating your nerves.How to attract the FULL attention of a room while making your pitch.How your passion for what you do is key to draw in your ideal clientHow to pitch for capital.How to take joy in all the steps of being an entrepreneur and be flexible in the journey. 5 Things to do to Pitch with Confidence It’s not about you. It’s about them. *Know what matters to them is paramount. (what do they care about? What are they worried about? Who do they report to and what’s important to that person/organization?)If you confuse, you’ll lose!! – NO jargon… TMI is a real thingPeople love stories – esp. stories of survivalKeep it simple – people don’t buy the best products, they buy the products they can understand the fastestDon’t bury the lead When asked what is the ONE THING she wanted listeners to take away from this episode… I would say when it comes to honing your pitch and value statement, do a little exercise, it will only take a couple minutes. Imagine that you are in the lobby of an office building or hotel and all of the sudden you spot someone you always wanted to talk to, maybe a famous person, maybe an advisor, someone who might be a mentor, someone you would love to talk to… They ask you what you do and you have 30 seconds to 1 minute to pitch. Decide today what you would say to answer the question of what you do, why they should care, and what you can say to get them to a place of wanting to learn more. Memorize it, make it your mantra, feel it passionately, and start imagining that scenarios where you might be able to realize them and watch them show up in your life.Tracy Bell So there you have it, a few tips and tricks from one of our very own MASTER pitchers. Tracy really knows the strategies needed to ensure that your message gets heard, remembered, and that your pitch is responded to with a resounding YES! But the real secret here is that an effective business pitch takes time and research, dedication and work. You need to start with honing your inner confidence and you can never really have too much practice. Today. I hope you’ve truly heard Tracy’s advice and trust that a passionate and energetic pitch goes a LONG way for the success that lies before you. And, never forget, the more your pitch, the better at it you will become and even though it might not always work out, the real accomplishment is trying. Don’t forget to visit kellylawson.ca/020 to grab today’s shownotes and resources and to learn how you can connect with Tracy and get your hands on some of her deliciously healthy tea! Until next week workshop warriors, bye for now. Get in Touch https://millenniatea.com/ https://www.facebook.com/MillenniaTEA/ https://www.instagram.com/millennia_tea/ https://www.twitter.com/millenia_tea/ Check Out Today’s Sponsors Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
With Guest: Angie McPherson So often, starting a business can look like this: you have an idea, you conceptualize the idea, you validate the idea, which by the way means that now you’re taking money and taking names, and you’re excited!  Then suddenly, somewhere along the way, you find yourself resembling a walking talking brochure constantly selling your offer, and this is how you build a business. But if building a brand is what you’re here for, well then, that constant selling approach may not be the best one.  A business can be defined as an organization that creates awareness and demand intended to sell a product, service or offer. But a brand is more than that. A brand is an image, a personality. Something to connect with. A brand makes you feel something. A brand is something you will remain emotionally connected to long before and long after making the decision to purchase. Building a brand means that you’re looking beyond the transaction to build trust, familiarity, rapport, and create meaningful connections with your fans, followers, and customers. And here’s the important part, if your feed only features what you have for sale, you’re probably alienating anyone that isn’t CURRENTLY ready to buy from you  – and by the way, this is almost always the majority.  And here’s a common misconception: Often when we hear the word “brand” we immediately think of the visual components: logos, colors, fonts, and websites, but when you dig into what a brand truly is, it’s more about the vision, the voice, and the personality behind the sales offer. And this is exactly what my new friend Angie McPherson is here to teach you about today. Angie is a branding photographer, marketing strategist, and hype-woman who spends her days helping entrepreneurs to elevate their personal brands, expand their reach and therefore grow their businesses. Angie works everyday to teach business owners the importance of showing their faces, telling their stories, offering value and truly connecting with their audience online rather than just showing up to sell. She believes that only showing up to sell your wares and hiding behind your work is a common mistake that entrepreneurs make, and today she is here to tell you why. I had so much fun chatting with Angie, our stories are freakishly similar, and I just know you are going to love her and learn so much from her today. I know I sure did. Are you ready? In today’s episode, Angie discuses: The decision to leave her day job as a marketing and PR specialist to follow her entrepreneurial dream as a branding photographer and personal marketing strategist.The relevance of building a brand rather than a business.Her ability to see her client’s progression based on their BEFORE: inconsistent photos, non-cohesive visuals, no calls to action, a lack of brand purpose, and values.The value of creating an intentional brand with intentional visuals, to effectively overhaul your brand.The importance of having consistent and fresh branding photos as well as understanding how often you should plan photoshoots for growing your personal brand.The number one thing you should be doing to build your personal brand and 5 questions you need to ask yourself before you get started.The fundamental difference between a branding photographer and a lifestyle photographer.Her three-step framework for overhauling your brand starting TODAY.The significance of showing your face, getting out from behind the camera, and not just capturing what you have for sale in your feed. You and your offer are a package deal!What a content plan is and how you can craft your ownThe definitions of brand building, value-add, and promotional content and how to check these boxes your business.The secret to remaining top of mind to your potential customers for when they are ready to buy (Truth: the majority are not ready to buy at the moment of contact)The key to knowing if your content is valuable to your (potential) customers. What a foundational blog post is and why you need one (or five) in your business right NOW! The importance of a consistent presence and her top tips for knowing how to show up and what to say every day on social media.The power of batch working and how to do it (especially if you have a 5-month-old baby).The ONE THING you need to do today to create a stronger more desirable brand for your business. Angies Freebies and Checklists. Angie is not only generous with her time to speak to me but she has a host of resources to share with you! 5 Ways to Show Your Personality in Branding Photos for Creative EntrepreneursPersonal Branding Photography ChecklistPlanoly – her favourite tool for scheduling in Instagram5 Benefits of Personal Branding Photography I will also shameless plug for my Ideal Client Profile Podcast and Worksheet. 004: Are You Reaching Your Customer Online? Hit Play to Find Out. Final Thoughts? When asked what is the one thing listeners could do to move the needle to create a more desirable personal brand, Angie had a very insightful recommendation: I would look inward to yourself and be clear and confident in who you are and how you can help people.Angie McPherson I just love Angie’s message. When a true brand is built, it is built on a rock solid foundation of serving your people. And when you build your business on this foundation, it allows you to unapologetically sell what you have when the time comes because you’ve worked hard to not alienate those who are not immediately ready to buy what you have to sell. If you’re building a business, you’re showing up only for those who are ready to purchase. If you’re building a brand, well then you’re more focused on casting a wider net by building relationships through serving all people, even those who aren’t ready to buy, so that when the time comes to SELL, your audience is ready to hear that from you. I hope what Angie had to say in today’s episode helped you to see the power in building a brand rather than a business, and I also hope her advice helped you to see how you can begin to do this in your own business. Because when you step out from behind what you have for sale with a desire to serve, a clear voice, and a genuine and recognizable personality, you will truly make a greater impact, reach a wider audience, and see the rewards! Don’t forget to visit the show notes at kellylawson.ca/019 to find Angie’s free resource and find links to work with her and connect with her online!  …And was it just me, or did this one go by way too fast? I guess we must be having fun here after all! Until next week workshop warriors. Get in Touch with Angie http://angiemcpherson.com/ https://facebook.com/McPhersonPhotos/ https://www.instagram.com/angiejanine/ Check Out Today’s Sponsors Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
With Guests: Nat and Cearagh of Marrow Marketing Sometimes in business and in life, we can find ourselves being innate people pleasers. We proceed by trying not to ruffle any feathers or rock any boats, while playing everything we do super safe, in order to convey our unwavering likability. And while pouring your awesomeness into the world is usually a good idea, sometimes we can get so lost in our attempt to gain acceptance, that we lose ourselves. We lose our voice, we lose our message, we lose our authenticity and we lose our essence. In the world of branding and marketing, trying to please everyone is not a good strategy.  This is exactly why my friends Nat and Cearagh of Marrow Marketing are coming to you today with their message that your Brand is NOT for Everyone, and that is perfectly okay. In fact, creating a brand that will turn some people away is actually encouraged. And, Trust me, I know this probably sounds backwards.  Cearagh and Nat want you to understand that there will always be haters. There will always be people that judge and reject what you are doing, and you need to get comfy with that if building a strong, stand out brand and loyal following is something that you strive for in your business. Nat and Cearagh are here to give you permission to let go of your need to be liked by everyone, so that you can show up in a way that serves your biggest fans while also making space for you and your brand to remain true to your core.  In life and in entrepreneurship, you need to remind yourself that you are not capable of pleasing everyone. You are not nutella. So get ready to let go of all your people pleasing desires and let’s dive into today’s episode! In this Episode We Discuss: 1. How to Articulate the Value of Your Organization to Your Unique Audience Nat and Cearagh can help with their impressive array of workshops and courses – Marketing Lab, Content Camp, Love Video Connection and more! To speak to your audience, you need to know your audience. Lucky for us, Nat and Cearagh have us covered again with a fantastic Buyer Persona Template. Like those personality tests that you have already taken a million times only this one is practical and will make you money. One, two, FREE! Want to give you audience a gentle nudge and connect more online but a loss of how the hell (Nat and Cearaghs words, not mine) to do it? Try this free download of 10 Days of Social Posts. Take the time to do the work, find the customer that gets so much value from how you show up that, if you could replicate them (ethics aside), business would boom! 2. The Significance of Creating a Safe Community for Your Audience and How to Do it. When you put yourself out there, people will take notice and not everyone will be nice about it. Cearagh and Nat discuss the power of operating on the assumption that people will say mean things and how you can show up and be effective in this situation. Gone are the days of trolls staying under their bridges! 3. The Number One Way to Deal with Haters. Have a look at who is speaking out and what they are saying. Learn who they, which ones to actually listen to, and how to respond. Spoiler alert: not everyone’s critique has merit. Like, would you take flooring recommendations from someone who still proudly struts their stuff on shag carpet? 4. The Importance of Showing Your Scars, NOT Your Scabs. Okay, that sounds a little gross, but hear me out. Don’t just share deep hurt wounds with the world for the glory or attention it gives you, learn how to confidently and appropriately share your vulnerabilities and back it up with what you learned and how you overcame it. 5. The Power of Emotional Connection. Studies have found that you will outperform your competition by 86% if you can make an emotional connection with your audience. Everyone has a brand they have an emotional connection with and are happy to support – give them a chance to care about you. 6. The ONE THING You Need to Be Doing TODAY to Amp Up Your Own Brand. Cearagh shares with us the MOST important thing you need to do if you want to attract more raving fans to you and your brand online and offline. And, I gotta say, it’s a lot simpler than you probably think! Nat and Kiera bring so much energy and wisdom to the conversation that I feel like we could talk for days. I sincerely hope you learned from them today and that you are going to move forward knowing that you can’t please everyone, and it is perfectly ok. In business, if you are always keeping your ideal client in mind, you will have the confidence to know what to say and when to say it, and be A-OK with the fact that some people aren’t going to like it. In fact, you can take comfort in knowing that when people who are not your ideal clients don’t like what you are doing, its a sign that you’re probably doing it right. I hope you had as much fun listening as I did conversing with these two, and don’t forget to head over to the shownotes at kellylawson.ca/018 to learn how you can connect with Nat and Kiera and join their programs. And until next time workshop warriors, keep on attracting and repelling with your brand while slaying your biggest goals. Get in Touch with Marrow https://www.madeofmarrow.com/ https://www.facebook.com/mademarrow https://www.instagram.com/mademarrow/ https://twitter.com/madeofmarrow Check Out Today’s Sponsors Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
Host: Whitly Jane When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change. Today, more than ever, it is NECESSARY that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women. These are the words of Rachel Cargle and this is why she created #ShareTheMicNow, so that Black women can speak from the accounts of white women. The intention of this movement is to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices. And that’s why this week’s episode of the workshop weekly podcast is going to be a little different. Today I am handing the hosting seat and microphone over to my friend Whitly Jane.  Whitly is the host of the Get Inspired Show, she is an Inspirational speaker and mentor. Whitly speaks to inspire others to take action in their lives and businesses. She is the creator of the Purpose Academy that guides women to step into their authentic power so they can create purpose driven businesses and leave their mark in the world. Whitly is a true leader with a mission to help others unleash their power, ignite their passion and live their purpose. When she isn’t busy being a mom and everything in between, she’s travelling to new places with her kids, spending time by the ocean and dreaming big! Today she is coming to you with her message about using your authentic power to hone your unique message, so that you can show up confidently and use your voice, even when it feels scary. I know that her words will leave you feeling empowered and inspired and I am so honoured to hand the reins over to her today. Here’s what she has in store for you: The greatest lesson she has learned and how she’s using that to share her message at this time.How you can shift your perspective and navigate your own message during this time so that you too can contribute to this great change without the fearShe talks about her painful experiences with judgment, racism, prejudice and how that led to an inability to love herselfHer personal struggle with the comparison game.The mindset shifts she needed to make to find her inner purpose.The significant of honing your Authentic Power and the role that EGO playsWhat is possible for you once you shift your own perspectiveHow to stop living your life on other people’s termsHer take on equality: we are more similar than we are differentThe ONE THING you need to do today to get closer to your authentic voice and honing your own authentic power so that. you can show up genuinely right now and join the fight for equality Whitly’s closing Words: So today, your simple yet profound piece of action I am giving you today is that you take some quiet and get real with yourself and write down what message is inside my heart and soul that keeps whispering to me that I have been afraid to share with the world? And I want you to share it with the people or the platform or the community that you feel most called to share it with.  Get in Touch with Whitly Get Inspired Facebook Community:  https://www.facebook.com/groups/975412335870429/ YouTube:  https://www.youtube.com/channel/UC12lfDbZ2ErZAgpsK7hcpKQ Instagram: @whitlyjane Facebook:  https://www.facebook.com/whitlyjane/  Freebie (Craft Your Message): https://mailchi.mp/20193e2c5839/craftingyourmessage
Guest: Mel Norton, Esq. Do you know the most common legal mistake most entrepreneurs make when starting their first business? Well, I didn’t either. And full disclosure, I have needed to reverse engineer some of those early legal oversights and thank goodness they didnt lead to an unfortunate and avoidable situation in my business. I mean, sometimes when we are so busy making money and taking names as entrepreneurs, we forget about minding the fine print. Literally. Today I am chatting with my friend, entrepreneur, podcaster and razor sharp lawyer Mel Norton about the things that you should be aware of in your business, from a legal point of view.  I am so lucky to have Mel to help me foresee weak spots and potential liabilities in my business. I mean, I truly don’t know where I would be without him. And today, Mel is sharing the things that you need to be doing in your business, starting today – even if you can’t afford to hire a lawyer – to make sure that you are protected. Mel is a wealth of knowledge, he has so many valuable and tactile tips that you can be implementing in your business. So if you haven’t thought about the legal implications in your business, or if you think your business could be legally vulnerable in some way, or you just plain arent sure, well settle in my friend,  this workshop weekly episode is especially for you! In this episode we discuss: Potential oversights and preventative steps you can take to protect yourself and your business from a legal standpoint.The three most important things an early-stage entrepreneur should be doing.The right business structure for you (sole proprietor, partnership, incorporation, not for profit) and the foresight that might save you down the road.The types of contracts and contract clauses you will want to consider in your business.Types of written agreements and tools you can use.Why you should create a practice of saving all emails in your business.Mel’s thoughts on the rise of boilerplate contracts and what to watch out for.The three most common legal “mistakes” entrepreneurs make.The most important legal agreements you will likely need to review to mitigate risk in your business.The one thing you should do to protect yourself and your business today. Resources mentioned in this episode: Canadian Employment Standards Provincial Employment Standards United States Employment Standards Health and Safety Guidelines for Return to Work Covid Get in touch with Mel: https://lawsoncreamer.com/ Call Today for a Consultation (506) 633-3737 info@lawsoncreamer.com Mel on Twitter Grab Your $100 eCourse Business Bundle Before it’s too Late! >> AVAILABLE JUNE 1ST – JUNE 9TH ONLY!! << Grow Your Business SUPERFAST! With The Bundle Co. >>> {Limited Time Offer} Get 75 Courses for Just $100 HERE!!! <<< Available June 1 – 10th Enrolment Open June 1 – 9th ONLY! INTRODUCING THE BUSINESS BUNDLE Listen, I get it. Deep down you know you deserve more, but you don’t quite know how to get there.  You see a lot of programs and e-courses that could be of benefit to you, but you don’t know which one will take you where you want to be. ‘It might be a mix of a few of them’ — you think; but we both know that can cost a pretty penny. Well, workshop warrior, all of this ends now!  My friends at The Bundle Co. have put together a magical bundle of business related e-courses and membership programs covering every business related topic you can imagine at an unbelievable price, so you can improve your business, life and finances in every way, without having to remortgage your house. Inside you will find over 70 courses and programs from amazing instructors from all over the world who will be teaching you everything you need to skyrocket your success. Course topics range from business financing to marketing, social media, photography, copywriting, scaling, mindset, content creation, productivity hacks and so much more. Oh, and by the way, my signature beginner photography course? It’s in there too. And here’s the best part, for a limited time you can get all of this for just $100. That’s right, just $100, that’s 99% savings. Insane right? But you gotta act fast. The bundle is only available starting June 1st for just 10 days.  To get your business bundle for just $100, head to kellylawson.ca/businessbundle TODAY!  (Offer available June 1 – 9, 2020 only!!)
Guest: Kristin Mastoras, Founder of Ms Design Berry Generating oodles of revenue every month is the dream goal for most anyone starting their own e-commerce business. But the sad reality is that so many people starting out, fail to generate enough sales to even stay afloat—in fact, it has been estimated that e-commerce businesses experience an 80% failure rate. – YOUCH. However, despite this discouraging statistic, building a seven-figure e-commerce business is far from impossible. This became abundantly clear during my conversation with Kristin Mastoras, founder and CEO of Ms. Design Berry. Kristin launched her custom art commissions e-commerce business as a side hustle while she was still working full time. She creates custom artwork for her customers, mainly wedding clients, and her business has seen incredible growth over the course of her journey. Kristin’s business has grown into a team of 24, now clocking over 2 million dollars in sales. So how did Kristin manage to achieve such impressive growth? Well, safe to say that great customer experience and high-quality products certainly played a role, but much of her success can be attributed to a few key e-commerce sales and marketing strategies that you can learn and implement as well, and in this episode of the workshop weekly podcast, Kristin is spilling her best-kept secrets. You want in on it? Thought so. In this episode we discuss: Kristin’s success selling custom illustration business on Etsy started as a side hustle and lead to 2 million dollars in sales.How she knew when it was the right time to leave her full-time jobKristin’s favourite thing about running an eCommerce shopHer trick for keeping her ideas and goals freshThe thing that she would have done differently if she were to do this all over againHow they dealt with having her Etsy shop unexpectedly shut downThe importance of social proof and how to leverage it in the online space (step 1)She digs into the often-overlooked importance of the “About Me” section of your business’s website and how to do it rightHer top tips for how to stand out in a noisy spaceEasy and Immediate Communication: The game-changing, revenue increasing power of adding live chat to sales pages and how to do it (step 2)The importance of a strong brand and how a strong brand means much more than just visuals (step 3)The one thing you should be doing to drive traffic to your eCommerce siteThe one thing that Kristin thinks you should be doing TODAY to start off on the right foot While there’s no denying the importance of your website design and consistent thoughtful branding in growing your e-commerce business, Kristin makes it pretty clear that one ecommerce platform should never be your only source of revenue and that as an entrepreneur, you should always be seeking feedback, learning and changing right along with your customer. I hope you found this episode valuable nomatter what industry youre in, because I gotta say, everything that she had to say rings true for any business, and if you are willing to do the work, well, you will be turning that business of yours into a 7-figure empire in no time as well. Thank you so much for tuning in to yet another episode of the workshop weekly podcast. And I look forward to hanging out in your earbuds again next week! >> Download Kristin’s cheat sheet here << Get in Touch with Kristin https://missdesignberry.com/ https://www.instagram.com/missdesignberry/ https://kristinmastoras.com/ https://www.instagram.com/kristinmastoras/ Live Chat Platform Zendesk –> https://www.zendesk.com/ Grab Your $100 eCourse Business Bundle Before it’s too Late! >> AVAILABLE JUNE 1ST – JUNE 9TH ONLY!! << Grow Your Business SUPERFAST! With The Bundle Co. >>> {Limited Time Offer} Get 75 Courses for Just $100 HERE!!! <<< Available June 1 – 10th Enrolment Open June 1 – 9th ONLY! INTRODUCING THE BUSINESS BUNDLE Listen, I get it. Deep down you know you deserve more, but you don’t quite know how to get there.  You see a lot of programs and e-courses that could be of benefit to you, but you don’t know which one will take you where you want to be. ‘It might be a mix of a few of them’ — you think; but we both know that can cost a pretty penny. Well, workshop warrior, all of this ends now!  My friends at The Bundle Co. have put together a magical bundle of business related e-courses and membership programs covering every business related topic you can imagine at an unbelievable price, so you can improve your business, life and finances in every way, without having to remortgage your house. Inside you will find over 70 courses and programs from amazing instructors from all over the world who will be teaching you everything you need to skyrocket your success. Course topics range from business financing to marketing, social media, photography, copywriting, scaling, mindset, content creation, productivity hacks and so much more. Oh, and by the way, my signature beginner photography course? It’s in there too. And here’s the best part, for a limited time you can get all of this for just $100. That’s right, just $100, that’s 99% savings. Insane right? But you gotta act fast. The bundle is only available starting June 1st for just 10 days.  To get your business bundle for just $100, head to kellylawson.ca/businessbundle TODAY!  (Offer available June 1 – 9, 2020 only!!)
Guest: Ingrid Munroe, The NB Box Owner and Founder My friend Ingrid Munroe got her start as an entrepreneur simply by surrounding herself with other creative entrepreneurs, and side hustling like crazy when she wasn’t playing the role of busy mom to her three young children. Fast forward just two years, and now Ingrid is running a successful 7- figure online box business from her newly renovated basement studio.  Ingrid is the creator and founder of The NB Box, a custom boutique gifting company in New Brunswick Canada, and today we are going to talk all about how she laid the foundation, garnered a following and launched a pandemic proof online business that took her from stay at home mom to million-dollar entrepreneur in just two years. In this episode we talk about everything from how to pandemic proof your venture, to rocket launching a home based business, to managing home life with work life, and also the more vulnerable things like, the messy middle, to growing an audience and how to turn mishaps into golden opportunities. And the numbers? We aren’t shying away from those either. Ingrid has been a friend of mine for a while, and I just know that her words will inspire and motivate you leaving you feeling like in the world of entrepreneurship, ANYTHING is possible if you just start. So grab your coffee cup, or wine glass, and curl up with us as we chat about how she went from zero to seven figures super quick, and hear her tips for how you can do it too! Are you ready? In this episode Ingrid discusses: How her million-dollar business idea began at her sister’s baby shower just two years agoThe number one barrier for getting sales in an eCommerce business and how to mitigateThe exact growth she experienced in revenue numbersThe business loan that she was approved for, and didn’t takeThe power of writing a well thought out business planThe important role of bootstrapping and investing in your own businessThe number one thing that Ingrid focused on to make her business a successHow she sees missteps as golden opportunities that actually helped to accelerate her business growthHow she responded to Covid and the ways in which her business was designed to be resilient and scalableIngrid discusses what differentiates her business and makes her offerings irresistible to customersWe discuss her attention to branding and messaging and how dialing in on her ONE UNIQUE ideal customer enabled her to leverage social media and scale quicklyWe talk about the things she would have done differently if she couldAnd Ingrid shares the ONE THING that she thinks you should be doing TODAY, to follow the same successful path that she has >>> Check out The Workshop Weekly Podcast Episode 004 to Learn How to Dial in YOUR Unique Ideal Customer HERE <<< I hope you are feeling inspired by Ingrid’s success and that you have learned from her advice. I cant agree with her more that there is so much value in finding the courage to JUST START no matter how unprepared you feel, because truthbomb: you will always feel unprepared on some level when you are getting started. And once you get started, the sooner you can get your finger on the pulse of what your current and future customers want and need, well my friend, you will become our next big success story. Thank you again for hitting play on yet another episode of the workshop weekly podcast. I hope you learned a whole lot, and let’s keep dreaming big, kay? See you next week. Visit The NB Box TODAY! https://nbbox.ca/ https://www.facebook.com/thenbbox/ https://www.instagram.com/thenbbox Grow Your Business SUPERFAST! With The Bundle Co. >>> {Limited Time Offer} Get 75 Courses for Just $100 HERE!!! <<< Available June 1 – 10th Enrolment Open June 1 – 9th ONLY! INTRODUCING THE BUSINESS BUNDLE Listen, I get it. Deep down you know you deserve more, but you don’t quite know how to get there.  You see a lot of programs and e-courses that could be of benefit to you, but you don’t know which one will take you where you want to be. ‘It might be a mix of a few of them’ — you think; but we both know that can cost a pretty penny. Well, workshop warrior, all of this ends now!  My friends at The Bundle Co. have put together a magical bundle of business related e-courses and membership programs covering every business related topic you can imagine at an unbelievable price, so you can improve your business, life and finances in every way, without having to remortgage your house. Inside you will find over 70 courses and programs from amazing instructors from all over the world who will be teaching you everything you need to skyrocket your success. Course topics range from business financing to marketing, social media, photography, copywriting, scaling, mindset, content creation, productivity hacks and so much more. Oh, and by the way, my signature beginner photography course? It’s in there too. And here’s the best part, for a limited time you can get all of this for just $100. That’s right, just $100, that’s 99% savings. Insane right? But you gotta act fast. The bundle is only available starting June 1st for just 10 days.  To get your business bundle for just $100, head to kellylawson.ca/businessbundle TODAY!  (Offer available June 1 – 9, 2020 only!!)
Do you ever get to the end of your workday and think: I have no idea what just happened there. I mean, I worked hard all day but I don’t really have anything to show for it? Do you ever find yourself caught on the hamster wheel of mundane, repetitive tasks that need to get done but they don’t necessarily move the needle in your business? And so, the cycle continues. The cycle where you spend your entire day working IN your business instead of ON your business, and so many little things get completed but nothing really moves forward. You’re checking boxes but you feel stuck and frustrated and quite frankly, some days it gets to you so deeply that you just feel like throwing the towel in on the whole dang thing. My friend, I have been there.  But I am here to tell you that there is a better way! You can break the seemingly endless cycle of doing hashtag -all of the things- by identifying and creating systems in your biz, and using automation and outsourcing tools so that the humdrum can run themselves while you get back to focusing on the bigger things. So, are you ready to put some quality oil into that fine machine of yours? Consider me your official business mechanic and, let’s do this. Identify Patterns I want you to think about repetitive patterns in your business, these are things that are done frequently or semi-frequently and follow the same basic sequence over and over, such as scheduling. Here is a link to options of scheduling software and reviews. What Tasks Don’t Need You? Next, I want you to identify things that do not NEED to be done by you. Yes, you CAN do them, but do they actually need YOU, do they require your genius or your talent, or could someone else easily pick it up and run with, such as communications. List Tedious Tasks Now I want you to think about the tedious tasks. These are the ones that are just plain annoying. The kind of things that you push off until you can’t push them off anymore. Like paying a parking ticket. Record Your Processes Anytime you need to explain a process to an employee or a contractor, I want you to record it. You can do this using free video/screen share software like zoom. You can also take screenshots and type out the step by step instructions and put it into a google doc. Then I want you to take these files and recordings and put them in a folder called “employee handbook” and sort them into categories and title each task. Create Brand Guidelines Next, I want you to create a brand guidelines template for your business. Anyone who knows me knows that I love to nerd out on branding and marketing, and this is an area of your business that you want to take steps to protect, especially if you are outsourcing. Outsource! And now with all of these steps in place, you are finally ready to outsource those pesky tasks that do not need to be done by you. It took me a while for me to be able to let go of control of certain aspects in my business. So if this is you, you are not alone. It is completely normal to want to hold on to and protect these touch points in your business, but to that I have to tell you to just let it go. Holding onto these things is actually holding you back – and now that you have created the resources for streamlining your brand and easily moving responsibilities from person to person, you are ready! It won’t be easy at first, but this is where I want to remind you that done is better than perfect. Perfection is a unicorn that just holds you back from moving forward. Shop Links Next I want you to consider where you can have shop links for your business on your website. Ok, so if you are a retail business this is likely very obvious. You post your product inside your ecommerce platform, payment is made, a confirmation receipt issued, inventory adjusted, and now you are notified that you will need to get the product to the buyer in whatever method was specified. Batch Your Work This is where I want you to batch your work. Batching your work means that you are setting up to do it once, and then doing the same type of task for an extended period of time so that you don’t lose the time setting up for each task, and the time it takes to get into the brain space of that particular task. Social Media Posting Ok, next I want to dive a little deeper into automating your communications both internally and externally. For social media, there are tools you can use to set up your posts. For example, I use Planoly, a tool I have mentioned in previous episodes, for automating Instagram and Facebook posts. There are other tools on the market for this as well, such as Plann, Hootsuite, Later, Loomly, Buffer, and more. There are also tools for automating blog posts and podcasts inside of WordPress, Tailwind App is a great tool for automating Pinterest posts, and there are a variety of automation tools that can be used to segment and serve your email list as well so that you are reaching out serving and connecting with them as well. For this I use kajabi, but there is also Mailchimp, Convertkit, and a bunch of others. So now you can see that by using a combination of batch work, and automation tools, you can set up to write your social media captions, emails and blog posts in one sitting, and then set them up to roll out while you are focused on working on more pertinent things in your business day to day. Money Stuff I want to start by saying that I am very lucky to be served very well by my accountant and his team. Then I am going to say that identifying my weakness with managing money is something that I needed to be upfront within my business. For whatever reason money has always been one of those subjects that I shy away from. If I could give you absolutely everything you want and need in this world for free and still find a way to feed my family – trust me I would!! Well, I think this podcast is a good example of that. Ok so there you have it, my top tips for getting your workflow in order – automating what you can and outsourcing the rest so that you can free yourself up for tiger time and focusing on actual growth in your business, doing the things that really need just you, working ON your business instead of in it. Think about those dreams that you’ve been simmering on the back burner. Do it for them! And, hey, I know this might feel like a lot. I’m not suggesting you implement all of the automation immediately! Nah, just picks the top two or three that could help you today, and start there. BElieve me, once you see how much time you’re getting back to work ON your biz and not IN it, you’ll be looking for any chance to automate. 
Guest: Hilary Ladd, Decluttering Guru, Podcast Host, Educator If you’re anything like me, you spend too much time stressing over the things you should be doing but never actually do them. It’s easy to get stuck procrastinating when there is just so much on your plate. My guest today is Hilary Ladd. She is a decluttering guru, podcast host, and educator. She’s here today to share a straightforward exercise that will get you checking off the tasks you D.R.E.A.D! In 2014 Hilary changed her whole life in one day. She had felt stuck and unhappy in her life until an audition for The Sound of Music changed everything. Since then, Hilary has gone on to help others overcome their fears and get rid of the dread holding them back through her business, Be Notorious. Hilary has some amazing advice for us in this episode. Here are some of the topics we cover: The amazing story behind her business nameAllowing yourself to change your mindOwning your own decisions when it comes to declutteringHow clutter is stopping you from moving on and taking up mental spaceUnderstanding that it doesn’t have to be an all or nothing attitude.Activities we dread as time stealers: How to get the time backHilary’s 5 step strategy for overcoming dread: Declutter. Rhythm. Enjoy it. Ask for help. Delegate. >>> DOWNLOAD HILARY’S FREE GUIDE TO TACKLING THE TASKS YOU D.R.E.A.D.<<< Find Hilary on Instagram here: Hilary Ladd Listen to The Be Notorious Podcast Today’s Episode is brought to you by…
Guest Allison K, Web and Brand Specialist My friend, it is time to stop fearing the googz! Do the words ‘SEO’ and ‘Google Analytics’ intimidate you? Well, I gotchu! Today I’m chatting with Alison Knott, marketer, web developer, and strategist. Alison has years of experience in designing and marketing websites and runs her own consulting business helping people to optimize their sites. Alison began her journey into all things tech as a young girl fascinated with coding. Wanting to learn more, she found options for young women limited and went into graphic design. She worked for small newspapers before moving into becoming a lead designer at a software company. After that company downsized, she started working for herself and Alison K Consulting was born. Now she works with service-based companies and non-profits to take their businesses to the next level by combining design, marketing, and data. Today’s episode is filled with amazing insights and tips. Here’s a look at what Alison and I cover: Understanding the constant changes onlineKnowing your audienceThe number one thing you need to know and do with your websiteWhy your website needs to be your BFFIdentifying the goals of your website and relating them to your business goalsInstalling Google Analytics and using it to boost engagementCreating plans for moving forwardCharting resultsThe difference between website hits and sessions and things in betweenHow to get people on to your site and to stay thereTaking advantage of and tips on how to use SEOWhy you should be alt-tagging your images >> Learn how to install Google Analytics here << Grab Alison’s free guide ‘5 Things Everyone Forgets to Do for Their Website’ > DOWNLOAD 5 THINGS EVERYONE FORGETS TO DO FOR THEIR WEBSITE HERE << (opens in a new tab)">>> DOWNLOAD 5 THINGS EVERYONE FORGETS TO DO FOR THEIR WEBSITE HERE << Find more information on the services Alison offers at https://alisonkconsulting.com Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
I’ve been scared a lot in my business. Scared of not making enough money. Scared of the competition. Scared of using up my good ideas. Scared of running out of energy. Scared of embarrassing myself.  What do these fears have in common? They all come from a scarcity mindset. And, frankly, it’s one of the biggest things that will hold you back in business, and in life.  So in this episode of the Workshop Weekly Podcast, I’m going to share some super powerful mindset shifts you can start making today to get a rock-solid foundation for going after all your big shiny goals. I’ll show you how to flip limited thinking into an abundance mindset that has no limits, and once you’ve mastered it, it will completely set you free! Does that sound good to you? I thought it might. Let’s do this! This is The Insider’s Guide to an Abundance Mindset. An abundance mindset lets you: Live an unlimited, full, and satisfying lifeExude happiness despite circumstanceGive and receive affection and items of high value with easeFeel plentiful, creative, and inspiredTake full advantage of and enjoy new opportunities that come your wayCreate memorable and meaningful life experiencesandFeel secure and confident in your life endeavors and create successful outcomes Ok, so here are my top tips for cultivating an abundance mindset The first thing you need to do is to start by becoming fully aware of your thoughts. The next step is to practice gratitude. Step three is to recognize the unlimited possibilities you have in your life. Then, cultivate and share your passions and purpose. Step five is to create Mastery Experiences for yourself. Next up, step number 6 is simply watch what you say, Step seven, my favorite, is Think Like a Beginner, Step number eight is for those days you might be feeling a little down in the dumps: Focus on What Is Going Right, And, ta-dah, step 9 is all about Creating Abundance Affirmations. >>> DOWNLOAD THIS EPISODE’S FREE WORKBOOK HERE <<< I totally get that this might feel overwhelming and kind of unnatural at first. But I promise, these steps really work. These little daily actions can really add up to a big shift. You can make the decision to start living a life of healthy abundance today by just taking one small step, and tomorrow another, and the next day another and so on. You’ll be abundance-snowballing in no time. As you begin to expand your awareness you’ll get better and better at noticing those sneaky little scarcity mentality devils trying to bring you down. The best defense against them is to just keep using these action steps every day. Catch yourself. Stop yourself. Correct Yourself. Rinse and repeat. Before you know it, you’ll find an abundance mindset edging out the little devils.  OK,  so now you’ve got everything you need to get into that abundance mindset that is necessary for success and happiness. Along with understanding the power of mindset, you’ve got  9 simple ways you can start immediately to cultivate more motivation, gratitude, and self-confidence in your life. Before you know it, you’ll find yourself naturally thinking in their powerful patterns!  And remember – you possess something special, the world needs your magic. Don’t hold it back. There is enough success for you AND all those lovely humans you are comparing yourself to. You’ve totally got this, I believe in you, my workshop warrior!! And I’ll see you back here next week as you keep building the life and business of your dreams. Recommended Reading: The Seven Habits of Highly Effective People
Guest Mark Hemmings, Author of iPhone Photography for Dummies, 2020 Have you ever stumbled across someone’s work and just felt awestruck by it? For me, this is what happened when I found the work of Mark Hemmings about thirteen years ago. He is a magician with photography, with a timeless, real, and raw approach. Recently, he has found a niche by specializing in iPhone photography. Mark was hired to go to Japan for student recruitment in 1997. Beforehand, he asked his grandfather if he could borrow his Nikon camera. From there, he learned a style of photography in Tokyo that was high key, and from there, he was able to craft his own signature style. Mark now does a lot of photography teaching on Instagram, where he attaches a lesson with most of the photos he posts. We get to hear a lot of tips from Mark today about taking great photos with your smartphone and how to edit them as well. Mark’s beginnings as a photographer.Teaching people photography through travel photos on Instagram.Advice for people who want to take better photos with their phone.Using older devices to take photos and fine-tuning composition skills.Taking a one-photo-a-day challenge.How to get started with photo editing.A tip that Mark has recently learned in Japan and Mexico.Struggling with the issue of blurry photos.Looking at other peoples’ work for inspiration.Two steps you can take today to improve your photography skills. Products Mentioned DJI Osmo:https://m.dji.com/product/osmo-mobile-3?from=google&gclid=EAIaIQobChMImuDE-Ln16AIVxZ-zCh1l5AXfEAAYAiAAEgLZ8PD_BwE Lightroom CC Mobile Download https://www.adobe.com/ca/products/lightroom-mobile.edu.html Photoshop Express https://www.adobe.com/ca/products/photoshop-express.html Adobe Photoshop Fix https://play.google.com/store/apps/details?id=com.adobe.adobephotoshopfix&hl=en_CA Adobe Photoshop Mix https://www.adobe.com/products/mix.html Mophie https://www.apple.com/shop/iphone/iphone-accessories/power-cables?page=1&fh=458e%2B3387%2B45d4 How to Hold your Smartphone Rule of Thirds Photo by Mark Hemmings Photo by Mark Hemmings Connect with Mark: https://www.markhemmings.com/home https://www.instagram.com/markhemmings/ Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
Guest Erin Trafford: Digital Content Strategist If making passive income from your content is a revenue stream you’d like to add for yourself and your business, listen up. Today, I’m talking with award-winning broadcaster and digital content specialist, Erin Trafford. Erin is a wife, mom, and animal lover, who also happens to run a six-figure online business while working from home only three days a week. Erin started her journey as a broadcast journalist hosting a morning show where she was basically given the keys to the place. It was there that she learned if you want to be successful, it’s all about how your content resonates with people. After 16 years on air working in both radio and TV, she realized that she didn’t want to be part of the machine anymore and started her first business, DIY Passion. That business has since almost come to run itself and she now also run serintrafford.com where she helps business owners build their content empires. Today’s episode is jam-packed with amazing info and insights. Here is a sneak peek of what Erin and I cover: What running a content company looks likeHaving a blend of passive and active incomeRoadblocks Erin dealt with in the early stages of her businessDealing with negative comments and negative self-thoughtsErin’s best tips and tidbits for listenersGetting over the two most common fears related to content creationGetting into affiliate marketingAdvice for getting eyeballs on your contentThe power of PinterestOne thing you can do right now to start building your content empire How much is your content worth? Take Erin’s quiz to find out! https://www.erintrafford.com/take-the-quiz Erin’s FREE Trello Planner: https://www.erintrafford.com/downloads Connect with Erin https://www.erintrafford.com/ Instagram (shoot her a DM with your personal question!) https://www.instagram.com/its.erintrafford Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh: https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season: https://kellylawson.ca/mystyle
Guest Jane Walsh: Entrepreneur and Licensed Psychologist Today is a special bonus episode of The Workshop Weekly. We are about three weeks into the world being flipped completely upside down due to the COVID-19 global pandemic. It’s not a stretch to say pretty much everyone has been left reeling from all the changes we’ve had to adapt to so quickly. Social isolation, job loss, and just the general sense of the unknown are just some of the struggles people are having to deal with. Maybe you’ve suddenly had to work from home and homeschool at the same time, experienced a total loss of income, or are trying to stay afloat while running your own business. Whatever you’re dealing with at the moment, I want you to take this hour to sit down, relax, and listen to this free one-hour counseling session. I’m chatting with my longtime friend and licensed psychologist, Jane Walsh. Jane is the owner and director of her private psychology practice, SJPsychology in New Brunswick. Sit down, relax, and just listen as we chat about how you can look after your body and your mind in these challenging times. We cover: Improving your mental toughnessSuggestions for people who may not know where to start their mental health journey. Tactical tips for creating a positive mindset. The benefits of physical health on mental health. What meditation really means and the variety of ways you can meditateDealing with a business in times of crisisLimiting your media consumptionRecommendations for listeners with a full house and new take on parentingOne thing you can do right now to improve your mental health Jane’s meditation and mental health resources: Deepak ChopraHeadspaceBrené BrownThe Untethered Soul by Michael A. SingerThe Road Less Traveled by M. Scott Peck Untamed by Glennon Doyle Jane inside of her GORGEOUS office. Photo by Mark HemmingsDesign by Judith Mackin, TUCK Studio (see full post here) Visit Our Sponsors: Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle Hold and copy the above image to set your phone’s screensaver (source). Hold and copy the above image to set your phone’s screensaver (source)
Is your relationship with Instagram, well, complicated? Love it or hate it, this platform can have a massive impact on your business, once you learn to master it. In today’s workshop, we’re demystifying the gram. I’m gonna unpack everything you need to know, from what and when to post, to the low-down on influencers and how to show up more confidently in Instagram stories. I’ll be serving up a ton of easy, actionable steps you can start taking today to turn Instagram from a joy-killing time-suck to a fun -yes, fun! – creative outlet and brand booster. Are you ready? Here’s a little snippet of what we’re covering in this episode: 1. The most important thing: Instagram ENGAGEMENT  2. How Hashtags can effectively grow your following 3. How to show up confidently and consistently on Instagram Stories 4. How to use Instagram for Business 5. How to write effective captions 6. Personal posts versus work posts 7. The “swipe up” feature 8. Shadowbanning 9. Posting tactics and how often you should post 10. Photography for Instagram 11. How to write a great bio I hope today’s show has you ready to rock the gram. This feels like an endless topic, we will definitely do some followup episodes. But hopefully, by now, you have a better sense of how Instagram can fit into your life, and your business strategy. You know it’s all about consistency, a touch of strategy and, most all, it’s all about you being your true self. So get posting, and I’ll see you back here next week workshop warriors, to keep building the business and life you dream of. >> GRAB THE FREE WORKBOOK NOW << >> GRAB THE FREE WORKBOOK << RESOURCES Hashtag finder: https://displaypurposes.com/ Instagram Automation and analytics tool Planoly https://www.planoly.com/ Banned Hashtags: https://www.socialinsider.io/blog/instagram-banned-hashtags-2018/ >> DOWNLOAD FREE GUIDE << >> GET 4 FREE PRESETS << Jeff Roach: Best Insta Husband Ever CHECK OUT TODAY’S SPONSORS! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
Guest Katie Wallace: Educator, Brand Storyteller, Copywriter Image made By Scott Munn Telling a story is one of the most powerful ways to get people to connect with your brand, but what if you feel like your story isn’t interesting or like you have nothing to say? A lot of people struggle with this, but it’s simply not true! Storytelling is such an important aspect of growing your brand. Stories create emotion, and emotion sparks action!  Today, I’m talking with Katie Wallace, longtime friend of mine and jack-of-all-trades writer, with journalism being her foundation. Katie is a brand storytelling wizard, and she is sharing her best brand storytelling tips about why you need it, where you need it, and how to do it.  Check out a summary of Katie’s top tips! The five W’s are your basic building blocks for any story Who, what, where, when, and why; these five Ws that you might have learned as far back as grade school are still fundamental when trying to tell a story! Katie has pared this down to the even simpler three Ps: person, place, and problem.  Show, don’t tell The more specific you get, the better! Sensory input is one of the best ways to get readers to connect with your story.  Open with your best stuff with the inverted pyramid writing technique Picture an inverted pyramid, the top is where you want all your important stuff goes. Cut things first from the bottom that houses the less important info. Editing is your best friend When you’re done writing, always run your work through some sort of spell-check. Both Katie and I love Grammarly.  Pay attention, you’ll start to see stories everywhere in your life Katie is offering my listeners a free copy of her e-book, 15 Brand Stories You Can Tell Today. Check it out and get started! Edit your work for free with Grammarly: https://www.grammarly.com/ Check out Katie’s free e-book: >> DOWNLOAD HERE << >> DOWNLOAD HERE << Connect with Katie: https://www.instagram.com/story.by.kate/ https://www.facebook.com/pigeon.creative.projects/ CHECK OUT TODAY’S SPONSORS! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
Guest Renee Warren: Author, Educator and Entrepreneur Do you have a great business idea and just don’t know where to start, or maybe you have already launched your business, but you need help standing out in a noisy space? If either of these scenarios sound like you, listen up, because today I am talking to entrepreneur extraordinaire, Renée Warren.  Renée is an award-winning entrepreneur, author, and public speaker who now helps women launch and grow the businesses of their dreams through her company, We Wild Women. Today, I’m picking Renée’s brain for her best advice for first-time entrepreneurs looking to launch their businesses in this crazy world we live in. Check out a summary of Renée’s tips below and listen to the podcast for her in-depth advice and anecdotes! Customer and market validation are super important You have to construct who your ideal customer is and then structure EVERYTHING you do around serving that ideal individual. Reach out and interview five or ten people with open, non-leading questions related to the main goal of your business to help you understand the core problem of your customer. You have to take risks and learn to deal with criticism A good network is critical to building a business. You have to surround yourself with knowledgeable people that build you up, but also aren’t afraid to tell you when you may be going a bit off course. Make sure to always take risks and always provide value when you do. The right mindset is THE most important thing when you are starting a business The most successful CEOs are those that are calm in a crisis and have some sort of meditative practice. Meditating doesn’t have to mean sitting quietly with your legs crossed for an hour; it’s anything that calms you down and resets your mind.  Ideal Client Discovery and Customer Validation Workbook from Episode 004 >> DOWNLOAD HERE << >> DOWNLOAD HERE << Connect with Renée: https://www.wewildwomen.com/ https://www.instagram.com/renee_warren/ Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
When I started out in business, I tried to be all the things to all the people. And you know what? It sucked. It sucked for me, and it sucked for my potential customers who weren’t sure, what, exactly I was all about. I lost sales and sleep over writing copy and content, sales and marketing, and big business decisions because I didn’t know who I was trying to reach.  In this episode of the Workshop Weekly podcast, we’re getting up close and personal with your ideal customer. If you’ve ever wondered what words to use in your marketing to drive sales and interaction, this episode is for you! We’ll dish up some simple steps you can take today to get zeroed in on your ideal customer so you’ll know exactly what to say and do to delight your ideal customer and grow that empire, starting RIGHT NOW!  An ideal customer represents your perfect customer. This one single person is the potential customer who wants and needs your content, your products, or your services. Their exact needs are met by your offer.  And to be perfectly clear – this also has to be someone who you want to work with, as well.  When I first got started, my ideal customer for my photography education, AND for this podcast, by the way, was actually me 10 years ago. A mother who is exploring the entrepreneurship scene, looking to escape the confines of her soulless job, looking to take control of her lifestyle, and really ramp up her business venture. She is hungry to connect with someone who has gone before her, yearning for more purpose in her life, eager and excited to learn how to do all of the things. If it sounds like I just described you, that is probably not a coincidence. https://kelly-lawson.mykajabi.com/ideal-client-worksheet BOOK RECOMMENDATION Chris Brogan Trust Agents -> https://kellylawson.ca/books Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
Guest Amanda Hanson: Personal Stylist and Educator Have you ever met someone and you just immediately thought – this is someone who I connect with? Like you just immediately know: I want this person in my life, and we are going to be friends for a long long time? That was how I felt when I first met Amanda. I was photographing her wedding actually, and I realised, this woman is a thinker, she shows up unapologetically, and she innately wants to help lift up the people around her. And, I learned since then, that our stories are actually very similar.  If confidence is something you struggle to find within yourself, I want you to settle in for this episode and hear Amanda’s advice for digging into your soul and uncovering the confidence that lies within you. I truly wish for every woman to hear her message and learn about the steps that need to be taken, and the work that needs to be done to radically love the skin that you are in. Not the someday skin, not the goal body, but to start loving who you are right now, today, so that you can show up in the world with your full potential. She is one of my most favorite people to talk to and I hope you enjoy this conversation as much as I did. >> To download Amanda’s Free Workbook that accompanies this episode: 5 Ways to Radically Love Your Body click here << Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
Guest Crystal Richard: PR Guru, East Coast Mermaid Do you ever find that running a business like giving one pitch after another? When you stop and think about it, as entrepreneurs we’re constantly pitching potential and existing customers, community stakeholders and maybe even investors. So as intimidating as pitching an editor at Forbes or the Huffington Post might be, you’re already doing it to some extent in other parts of your business. Landing those dreamy media opportunities can do so many great things for your business, it can help you establish more street cred, grow your following, and most importantly create more awareness and demand for your products and services. These are all the reasons why it’s more than worth your time to figure out how to successfully pitch yourself or your business to media. The question is: what’s the difference between a knockout pitch and the thousand other pitches that find their way into the trash? Well in today’s episode I am chatting with the ever-delightful Crystal Richard of Crystal Richard and Co and she is going to tell you exactly how she gets her clients into publications like Forbes magazine. Crystal is a delight to chat with, a wealth of knowledge, and I think you are going to find her story pretty inspiring too. Without further ado, let’s find out how you can DIY your way into Forbes Magazine, today! What Crystal says: Always be pitching. Devote one hour per week to this. Pitch early in the day Monday through Thursday. Not late in the day, and not Fridays.Get to know your potential media partners. Think about getting them to know, like and trust you.Spend the time to familiarize yourself with the outlets that you want to be covered on. Find the writers you want to be covered by. >> Grab Crystal’s Free Pitch Template Here!<< Get in touch with Crystal https://www.instagram.com/crystal_catherine/ https://www.crystalrichard.com/ https://eastcoastmermaid.com/ Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:  https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh:  https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON  https://kellylawson.ca/tonicsite Learn what’s in Kelly’s capsule this season:  https://kellylawson.ca/mystyle
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