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The Membership Mastery

Author: Ryan Carruthers

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Helping you build, launch & scale your recurring revenue membership business
76 Episodes
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Do you struggle getting your members or want to be members to interact with your content and move through what you are producing. Laurel is on the show again to show you her graduation framework on how she moves people through her content to actually get the result. If you listen to this episode you will know exactly what to produce to move your members through your content to maximise their results and give MAX value! To get the bonus from Laurel click hereTo join the Facebook group click here 
We all want a thriving community in our memberships and sometimes we get overwhelmed by all the things we need to do in our membership, so we build a team. A community manager can become an integral part of your team far beyond just managing your community. There’s a few things you need to know when bringing on a community manager: Why should you have one? How to find one? What kind of tasks you get them to do? What to give them? How do you train them? If you want to speak with Sarina you can find her on all the socials @thesocialdivas If you want to join the FREE Master Your Membership Facebook group - Click here
You are perhaps thinking something like I am putting all this work into creating a membership - do people even want this? I’m sat at this computer for hours creating content for them is it worth it? Deep down the secret isn't actually you are scared of the hard work its what if you fail? What if nobody buys? Correct? I share my experience The membership mastery story Then you get your first  sign up The community starts to build You get testimonials Realise you are really enjoying serving them…. They share The secret : Every week you get better 
Wahooooo! You have completed the launch series, after the party the excitement of finally launching now we start the real work of building the membership up. How do we go about doing that? 
Heard of a founders launch but have no idea what or how to do one? Let me break it down for you in this episode, I'll get into what a founders launch is and give you a script that you can use to really fire that founders membership up! 
70 - 13 - Leads

70 - 13 - Leads

2020-12-2011:32

Now you've got traffic - what do we do with the leads it generates? Find out how we are going to build the landing page to get the leads signing up and how we start warming them up. 
69 - 12 - Traffic

69 - 12 - Traffic

2020-12-1911:32

Getting traffic to your new membership site can be tough as a new membership site owner, right? Well, not after this episode. I'll show you how you can get traffic to your membership and the best places to start getting people to engage with you even if you only have a small list! 
Ever struggle to know what lead magnet to even create? That will work? This episode will solve that. I continue with the 15 steps to launch your podcast series and today we speak all things lead magnets: The rules of a good lead magnet? What types of lead magnet you can use? So that you are armed with the knowledge to start go getting those leads! 
Not 100% sure what price you want to offer on your membership? Maybe you are worried about putting too little value on your pricing? I have been there! I will run though in this podcast a really straight to the point easy way to work out how to price your membership so that you can see how many members you need to earn what you want and the price you need to charge and how to work out what to give them to charge that price! Simple! 
Want to finally know how to work out what to give for free and what to charge for in your membership?Yes? Then this episode is for you. I continue with the 15 steps to launch your membership and this episode we focus on how to know what to put inside your membership for free - it’s a question I get asked a lot and its one that brings a lot of stress for people when they are looking at their membership and trying to decide what they can create that is free that will be good enough to get peoples attention.There is a workbook that goes along side this series as well which you can get here: Get The WorkbookGet the flow chart here: Free v Paid 
Do people ever just climb to the top of Mount Everest? No! I know you are thinking what the hell does this have to do with my membership, stick with me! I use this analogy to describe the path you will take your members on because its really simple to understand what path your members will go on when you understand how people climb Mount Everest!This is part of a 15 episode series which after you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.There is a workbook that goes along side this series as well which you can get here: Get The Workbook
We move onto Tech, membership tech is something that a lot of people spend A LOT of time over and I don’t think you need too.I know why you do though, I don’t think it will surprise anybody either when you hear this podcast.It’s been a lot of fun creating this podcast series for you!This is part of a 15 episode series which after you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Discover how to find out everything you need to know about the members you want in your membership. In this episode I will walk through step by step how you can find out everything about the members you want, how to know what to solve with your membership & how to start building authority in your niche!As an added bonus I also give you some questions you can ask that don’t make you like spammy, that will build your confidence and also help you build your dream membership!This is part of a 15 episode series which after you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Do you take profit first in your membership?No, you should!Don’t worry I didn’t either until I read the book Profit First by Mike MichalowiczThe results changed how I was able to run my business, plus I was able to grow faster and I LOVED my membership more because of what he taught in this book.I had to get him on the podcast to talk about why membership site owners should take profit first!Mike is a powerhouse, creating so many books to help who are the real superheroes for him…… YOU the small business owner!Mike shares:How he learnt it is not about making loads of moneyHow profit first can change your businessWhy most business owners don’t know what to focus on!
Why is culture so important in a membership?This is my favourite membership topic to cover & I don’t think people give this enough thought.Looking back over how I built a very successful membership culture was the KEY reason for success in that membership, which is why I am so passionate about it!This episode I will show you how to define the culture in your membership & also your core values so you can attract the right people and build a wildly successful membership!Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Open or Closed? Will you be running and open or closed membership? This episode will cover what an open or closed membership, the pro's & the con's of these types of membership and why I am using a hybrid membership model! How are you finding this series?Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Wait there are different types of a membership?Yes there are! We are going to delve into that in this episode and cover all the different types of membership that there are in this episode so you will know what type you are going to build!How are you finding this series?Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.There is a workbook that goes along side this series as well which you can get here: Get The Workbook
What is a membership?You may have an idea what a membership is already? This episode I share examples of some memberships you might have seen or even be a part of yourself - some without even realising!The next episode we start to build out what the different types of membership there are and what type of membership you might want to build for your membership.Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.There is a workbook that goes along side this series as well which you can get here: Get The Workbook
Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.There is a workbook that goes along side this series as well which you can get here: https://www.themembershipmastery.com/15stepsworkbookRemember if you share this series with 3 other people you can get my pricing calculator for FREE! When you download the workbook you’ll get an email with the instructions on how to do that.15 episodes, everything you need….. this first episode starts with why people actually start a membership and I also share the hidden benefit that you might not know yet about a HUGE benefit you will get when you start yours!
Ever thought about a membership? Maybe somebody has said you have to do a higher priced or higher ticket membership?  Laurel Portie is here to explain how she used a lower priced membership to grow her business and her life & have a great life built around her business.   If you have been thinking about memberships and want a really good example of how using a lower priced membership can explode your business growth.   We cover:    Why you cap your membership numbers & why you chose to do the lower priced membership model?   How your background in TV advertising gives you the upper hand for marketing?   How to make content people actually want?   How using a small $ you can get people to consume your content?   Why did you create the lower priced members?   People buy other higher ticket items and then use your content after this?   What do you have inside your lower priced membership?  How can somebody replicate this method?    Laurel Portie gave so much information & value on ads, how to use a membership to grow your brand and give massive value to your clients.
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