That's The Job

In our final episode of this season, we discuss a broad range of topics from succeeding on Twitter, understanding how experience impacts our careers and how to leverage instinct.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

This week Rich and Craig talk about trends and how they both serve and hinder the design industry.Inevitably, they finally mention coronavirus (with a design twist).Mqtw3EicENGJuws738Bl0:01 - Trends.6:19 - 10% new.8:42 - The desperate need to be original.12:49 - It's good enough and learning when to stop.15:02 - Branding is now iterative.19:14 - Where we finally talk about coronavirus (in a design context).24:08 - The design and culture of a crisis.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

We decided to go off-script this week and covered a variety of subjects such as promotion, how to find the next thing, design secrets and selling and talking about design.0:16 - A British sense of promotion.5:51 - Becoming known for being known.9:19 - What’s the next thing? 12:36 - Spend time to improve your craft before you promote yourself18:55 - There are no secrets.30:12 - How we sell and talk about design.CONNECT WITH ME:Web: https://getdoingthings.com/Twitter: https://twitter.com/craigburgessInstagram: http://www.instagram.com/craigburgessPodcast: https://getdoingthings.com/podcastBuy Extreme Production: https://getdoingthings.com/extreme-production-book

A few weeks ago we covered how to get started as a freelancer. This week we’re returning to the topic.00:11 - Qualifying a lead02:06 - Explain what they’re getting.04:55 - Saying no to things (red flags).10:01 - Setting expectations with clients.14:23 - Red flags. Part Two.16:43 - Writing proposals and winning work.24:31 - Explain your design work to a client.27:09 - Getting things wrong.30:34 - Red flags. Part three.31:11 - Do you get nervous when you present work?37:34 - Don't send angry emails.44:30 - Stepping away from projects.49:57 - The one piece of advice for getting started as a freelancer.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

This week Rich and Craig are joined by Adam Sandler (no, not that one) to discuss creative process.Where to find Adam Sandler onlineTwitter: https://twitter.com/NotTheFamous0neWeb: http://asgd.co/0:54 - Intro to Adam Sandler (no, not THAT one).1:50 - The pressure to productise.6:05 - Designing for fun or for money?9:33 - Providing your design work for free to promote yourself. 12:26 - Making design for in your style for clients.14:10 - To Adam: what's the aspiration for your work?16:46 - How close to getting Tame Impala are you?18:01 - How much does nostalgia feature in your work?21:12 - The line between design and art25:41 - How restraint boosts ideas.27:12 - How to improve your creative process.31:13 - Helping other designers33:29 - Becoming an "authority".36:33 - Do follower numbers matter?41:37 - Social is easier to achieve than getting featured in magazines.44:54 - Can you be an artist and a designer?50:37 - Creating a challenge to help you improve as a designer.52:15 - Adam Sandler creates a piece of 180 second art. Live.

Richard and Craig discuss how to start out as a freelancer.CONTENTS0:43 - The fundamentals of starting out as a freelancer1:50 - Craig's experience of starting out as a freelancer3:33 - The freelancer business basics.6:10 - Feast or famine: how to deal with it as a freelancer8:14 - Build a recurring income as soon as you can.10:14 - How can you provide a retainer?12:47 - Keep in touch with previous clients.13:18 - Maintain the quality of your product with retainers.16:04 - Producing passive income.18:10 - Producing passive income by selling assets.22:25 - Legitimate alternatives to Adobe Creative Cloud.23:02 - Say yes more.31:32 - Before you start: network and build connections where you can.33:38 - How Richard got started with promotion.35:00 - Likes don't mean clients.38:33 - Deposits. Deposits. Deposits.43:54 - Setting up contracts and terms of business.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

Richard and Craig dig deeper into promotion as a designer. And: does having 150,000 subscribers on Instagram make you money?0:33 - Profile vs Capital.2:56 - Promoting yourself in 2020 is hard.5:48 - People who have built profiles might not be making money.6:45 - Promotion. It’s got to be about the work.11:54 - Can you teach ideas?13:59 - Read widely to help you have better conversations.20:22 - There's levels to promotion.21:36 - There's no rush.25:13 - Try lots of different stuff.27:39 - Putting yourself out in public is a hard first step.32:45 - Your work is still valuable with no likes33:48 - Use other designers as a catalyst35:04 - Is there money in having a big social following?41:28 - Having a blog as a designer42:40 - Catalogue your interests44:06 - Try new things.46:30 - Promotion is now a necessity.51:22 - Create your own TV channel.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

How do you promote yourself as a designer? There's lots of ways.This week we talk about promotion. Richard discusses his experiences with BP&O and Logo Archive, and Craig talks about his experience with lots of side projects.CONTENTS1:04 - Getting comfortable with promoting yourself. Or not.3:55 - Different parts of your personality aren’t exclusive.6:38 - Design is an opportunity to learn.7:15 - Finding your niche as a designer. Or not.8:42 - Making that 10% difference.10:09 - Becoming known for being a specialist.12:13 - Self-promotion.13:54 - The Design Press.15:10 - Finding your own way with marketing.19:35 - Promotion: you’re competing with everybody, not just designers.21:00 - Cut through the noise.21:46 - Clients want to know who you are, not just your results.27:17 - A better way to promote yourself.28:35 - Interaction is networking.33:50 - How to outreach to design studios.34:48 - A tip on self-promotion.35:36 - Don't make it about you.36:19 - Side projects can help build your career.37:56 - Look to your own style to promote yourself.40:18 - There's always value to a side project.43:53 - Take on lots of side projects and try stuff out.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Podcast https://thats-the-job.captivate.fm/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.com

Rich Baird and Craig Burgess discuss the realities and practicalities of working as a designer. Our first two episodes are dedicated to pricing, money, and finding your way as a freelancer and an agency.CONTENTS1:22 - Winning awards. 7:02 - Survival is more important than anything. Part two. 8:34 - The reality of graphic design. 16:37 - To make money, you’ll need to speed up. 20:08 - An employed designer needs to understand this. 23:31 - Has Fiverr lowered the value of design? 27:35 - We’re all in it together. 28:36 - How can you elevate your value as a designer? 30:52 - The inflation of job titles. 33:35 - It takes 15 years to design simple stuff. 35:50 - The uncomfortable relationship with “value”. 38:13 - When do you decide to raise your prices? 39:54 - Time and money. 41:35 - Do you charge different clients the same amount of money for the same job? 46:12 - The morals of pricing. 48:50 - Think for yourself. 49:29 - How much should I charge for my work? 54:44 - You don’t need to conform. 59:26 - Algorithmic governance. 1:00:40 - It’s all about doing what you like and love.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

Rich Baird and Craig Burgess discuss the realities and practicalities of working as a designer. Our first two episodes are dedicated to pricing, money, and finding your way as a freelancer and an agency.This is part 1 of 2. CONTENTS1:09 - What is That's The Job?8:56 - Dealing with external freelancers.13:10 - Marking up on freelancers as an agency.19:03 - Running an agency in Barnsley.23:59 - Developing (and finding) staff in an agency.27:07 - When to hire staff.28:50 - Hire somebody to help.30:47 - Making the jump.34:36 - Occasions of neccesity.36:38 - Survival is more important than anything.38:44 - It's always an accident.40:02 - Don't look at success as unreachable.41:26 - Followers does not equal credibility.44:30 - Winning awards.FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

Rich Baird and Craig Burgess discuss the realities and practicalities of working as a designer. FOLLOWThat's The JobInstagram https://www.instagram.com/thats_the_job_/Twitter https://www.twitter.com/thats_the_job_/Rich BairdWeb: https://bpando.org/Twitter: https://twitter.com/RichBairdBP&O Twitter: https://twitter.com/bpandopinionBP&O Instagram: https://www.instagram.com/bpandopinion/Logo Archive Twitter: https://twitter.com/logoarchiveLogo Archive Instagram: https://www.instagram.com/logoarchive/Buy Logo Archive issues: https://logoarchive.bigcartel.com/Craig BurgessWeb: https://getdoingthings.comTwitter: https://twitter.com/craigburgessInstagram: https://www.instagram.com/craigburgessYouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w