DiscoverHeadway by Catapult Lakeland
Headway by Catapult Lakeland
Claim Ownership

Headway by Catapult Lakeland

Author: Catapult Lakeland

Subscribed: 2Played: 8
Share

Description

Headway by Catapult Lakeland is a podcast where entrepreneurs share practical tools and insights so that you can continue to generate ideas and innovate as you move your startup forward.
25 Episodes
Reverse
In episode 24 of Headway, I sit down with Tim Cox, the Expert in Residence here at Catapult. He was previously at Publix for 40 years as the Director of Creative Services. Often times branding becomes an afterthought because entrepreneurs are wearing so many different hats, so Tim meets with the entrepreneurs at Catapult to give them mentorship advice. During our conversation, Tim discusses how branding needs to be thoughtful to help businesses accomplish their objectives. A brand...
In episode 23 of Headway, Stayce Jones joins the podcast and discusses the importance of having consistent branding to make a great first impression on clients. Stacye originally went to school for fine arts, but soon realized she had a love for graphic designing as well. She began with just one client and eventually resigned from her job to run Simply Creative Designing full time. She has a mission of helping small businesses have branding that represents their business. During our conversat...
In episode 22 of Headway, Mona Cranor joins the podcast and discusses how to utilize social media to create brand awareness. Mona found she enjoyed promoting the core messages of the company she previously worked for through social platforms and found great success. Eventually, she founded Light Up Digital Marketing. She focuses on increasing your business's conversions online and building your brand. During our conversation, Mona discusses how important it is to have a strong social media pr...
In episode 21 of Headway, Jeff Hogan joins the podcast. Jeff is the founder of Hogan Fine Jewelry, a retail jewelry store that specializes in high-quality certified diamonds and jewelry.Jeff has been working directly with customers for years and has learned a lot about offering value, connecting with clientele, and identifying the core competencies of his company.In my conversation with Jeff, we discussed his journey that led him into business, what the non-negotiables are in his company, and...
It can be easy to overlook the importance of Cybersecurity in your small business, but protecting your small business from potential cyberattacks is not nearly as difficult as it seems.On this episode of Headway, we sit down with Joshua Citta, founder of Sittadel, a cybersecurity company that helps protect and fortify small businesses from cybersecurity attacks.Joshua offers some great insights about how cyberattacks occur, how they affect businesses, and how to prevent them. He also de...
While tax season may seem intimidating for some, it's important to have a thorough knowledge of your particular tax situation. On this episode of Headway, we sit down with Kyle Ashcraft, a certified public accountant and founder of Maxwell CPA Review, LLC. Kyle offers some great information about accounting & taxes and shares his knowledge to help you get through this tax season successfully.Discussed Resources:The Ride of a Lifetime: https://amzn.to/3bRTHuISocial Media Marketing Podcast:...
Now more than ever, it’s crucial for businesses to have an engaged online audience. Whatever industry your business is in, there are potential clients waiting to be reached online.On this episode of Headway, we sit down with Atenea Lara, founder of Inspiring Fitness. Inspiring Fitness is one of the most prominent fitness program companies in Latin America.In this conversation, Atenea speaks about leaving her job at Red Bull to pursue a career in the fitness industry, her experience in growing...
The entrepreneurial journey is never easy, but understanding the commonalities in pain-points between other entrepreneurs and how to address them is crucial to continue growing your brand.Who better to talk about these entrepreneurial pain-points than the Executive Director of Catapult Lakeland, Christina Graham?Christina joined the Headway podcast to talk about the history of Catapult Lakeland, her personal growth with Catapult, and the observations she has made about the entrepreneurial jou...
In this episode, we will be sitting down with Rut Patel, founder of Voyager Industries. Voyager Industries is a company that provides engineering inspection services to a variety of companies within the mid-Florida area. In our conversation, Rut speaks about moving to America and pursuing his entrepreneurial dream, his creative tactics for acquiring clients, and his valuable insights on finding purpose in business, and growing your client base. So without further ado, here is my co...
Learn pricing strategies from the experts! From digital services, to brick and mortar, to eCommerce, our panelists have experience in a variety of areas and are ready to share how they strategize their pricing to sustain a profitable business while attracting their ideal clients.⦿ Stacey Jones | Simply Creative Designing⦿ Nikki Hunt | Scout & Tag ⦿ Matt and Candace Gross | YELLOWHISTLE
Digital marketing is quickly becoming one of the most prominent methods for growing businesses to reach potential customers. In entrepreneurship, generating leads and converting them into sales is crucial to successfully grow your business. But how can you generate leads effectively? And how do you turn those leads into paying customers?JD Arbuckle, founder of Helm, and lead digital marketing consultant at Smart Inbound Marketing joins the podcast to address all things inbound and digital mar...
In episode 25 we go "live" to the Assembly Room at Catapult Lakeland!With the rapid evolution of technology, conversations surrounding currency and business tech are constantly evolving as well. New terms such as NFT, Crypto, and Blockchain have been introduced into our everyday vocabulary. To stay educate on the current conversation, the Catapult team hosted a Blockchain, NFT lunch and learn led by a panel of Catapult members working in that business space. The following is recorded live at ...
Generating leads is a common and frustrating roadblock for many entrepreneurs, and it can seem daunting the learn more about this intimidating topic.That is why this week, we are sharing the audio recorded from Catapult’s live event, ‘Generating Leads + Making Sales’. This event featured the panelists David Young (Drone Launch Academy), Jill Gable (Madden Branded Goods), and Ricardo Rivera (Dynamic Security).In this episode, the panelists offered advice learned from personal and professional ...
12. Entre[PR]eneurs

12. Entre[PR]eneurs

2020-09-0228:12

Even a mention from a local, regional or national news source can drastically change a startup's trajectory. Every organization has stories that are newsworthy, but how can you capture the attention of media outlets? That is why this week, we sat down to chat with the brother-duo, Chad and Joe McLeod, from McLeod Communications about how startups can start using PR strategies to make headway. In this episode, they share about how to connect with news sources, craft meaningful messages, and pl...
After spending the last decade working in events, Pablo Del Valle had the rug pulled out from under him when COVID hit. This sent him back to the drawing board, and he decided it was time to start his own company called Pinnacle Technologies, where he is able to provide high quality IT services for small businesses. For most entrepreneurs, IT can be an overwhelming topic. There are so many options of platforms and services that are available, so how do you know where to start? Pablo sat down ...
Chase Sellmeyer, the founder of Kanga Marketing, has always had an entrepreneurial spirit and drive start something of his own. From the time he was a kid, Chase loved making videos and telling stories, but the long-format ads that he started making over a decade ago don't cut it in the age of TikTok and instant gratification. Studies show that user-generated content (UGC) can launch your brand and drive sales since your customer is learning about you and your product or service from someone ...
EP 9 is a continuation of our chat with Nathaniel Kendrick, the founder of The Kendrick Company, about 5 important e-commerce principles. Check out episode 8 to listen to Part I of this conversation, where Nate shares his story and spotlights the importance of knowing your customers and supply/demand.In the second half of our conversation, Nate explains how understanding the current economic trends and customer’s interpretation of value, can help business owners reevaluate and adjust their co...
E-commerce is booming right now, so we sat down with Nathaniel Kendrick and had a conversation about how entrepreneurs can plan for success online. Nate, the founder of The Kendrick Company, shared 5 important e-commerce principles that he learned through his experience as an entrepreneur, a marketer, and a business consultant.In the first part of our conversation, we discussed the importance of understanding the customers, market segments, and supply/demand. Identifying customer preferences,...
Take the first step to get yourself out of the chaos of day-to-day business by listening and learning from Robert Bohrer, founder of Stream Align. Running a business can be extremely overwhelming, but by creating processes that are both repeatable and reproducible, you can take a step back to focus on the ways you can add the most value to your business today while finding other people to help with the rest.
Decisions you make as a business leader, don't just affect the bottom line, but the lives of those around you, whether it's your employees, customers, community members etc. This reality can bring stress and anxiety for many entrepreneurs. Dan Jarvis, Executive Directory of 22Zero, is on a mission to completely diminish veteran suicides in the U.S. each day from twenty-two to zero. Throughout his journey of healing and starting an organization to help others to find hope again, Dan has learne...
loading
Comments 
Download from Google Play
Download from App Store