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Ron Swauger is the General Sales Manager at Riverview Chevrolet. He joined us today on “Learning from Smart People” to talk about the difference between Price and Value. His insights were on point and are relevant for anyone involved in sales, marketing or customer service. Price is what you pay – Value is what you receive Selling Value builds strong customer relationships Value and Customer Service are virtually synonymous If you are looking to get a car with great value and a low price, you can contact Ron at Riverview Chevrolet. 412-751-2900 http://www.RiverviewChevy.com The restaurant Ron mentioned is Arlechinno’s in McMurray. Check them out at: http://arlecchinopgh.com/
We learn how to grow your brand with podcast guesting from Anastasia Lipske on this episode of the Learning from Smart People Podcast with Rob Oliver. Anastasia founded a full-service speaking and podcast Guest booking company. Our organization helps clients find the right audience where they can share their expertise. Here are some of the major points that Anastasia Lipske shared about how to grow your brand with podcast guesting: · The concept of paying someone to find places where you can speak for free, it seems counterintuitive, but it has value! · The difference between using speaking as a marketing tool and being a speaker who earns their income from speaking engagement. · When you stumble upon something that is useful and it works, the referrals follow · The definition of a platform marketing speaker · If you can do something at “blesses the audience” it will resonate with some of them and they will want to do business with you · You can’t become a top earning speaker overnight, you need to “pay your dues” in the free speaking circuit · The “I’ve heard of you somewhere” phenomenon · COVID is one of the most powerful forces behind the advancement of podcasting · One of the best ways to get visibility for your podcast is to be a guest on other podcasts · Why Anastasia prefers podcast guesting over speaking · Tips for being a good podcast guest · Understanding the goal of a podcast host · Listen to a podcast before you asked to be on it · Apple Podcast can give you a quick overview of a podcast · Personalizing your pitch increases your chance of getting booked · The definition of a one sheet and how to prepare one · Don’t forget your contact information! · Promote yourself as a guest or speaker, not your business · Maximizing the value of each podcast appearance You can learn more about Anastasia Lipske and Access Speakers through the links below: Website: https://accessspeakers.biz/ Facebook: https://www.facebook.com/AnastasiaVioletLipske/ LinkedIn: https://www.linkedin.com/in/anastasialipske/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
Today, we learn how to create a business that supports your lifestyle from Todd Randall. He joined Rob Oliver on this episode of the Learning from Smart People Podcast from his office in Florida. Todd knows what he’s talking about. He is the CEO of eight organizations and has annual revenue of $6 million plus. As a result, he travels extensively pursuing his hobby of playing polo. His businesses are all set up to allow for remote management. Here are some of the topics Rob Oliver and Todd Randall covered in their discussion of how to create a business that supports your lifestyle: · Todd started as a pharmacist but know he wanted to be a busine sperson · His failures provide the life experiences to make him an excellent coach · Sometimes superstars don’t make the best coaches, it’s the “B players” · Managing a team requires a different skill set than selling · Studying the people who are successful in your business will teach you what sets them apart · If you are going to succeed, it takes prep · We don’t all have multiple opportunities; we just need one! · Some people look down on franchising · You have to find the balance between confidence and rate of return · Making the decision to become an entrepreneur is one of the more difficult choices in life · There are experiences that show us exactly what we need in life · Some people are looking for the million dollar a year idea · Entrepreneurship requires both business acumen and creative passion · You may have more business acumen than you realize · Most companies are spinoffs of other companies · Several real-life examples of what he’s talking about · Relationships are an undervalued asset · Coaches help people find their authentic niches · Creating a bridge between your hobby and your business is another possibility You can find out more about Todd Randall and his company through the links below. Check out his Facebook group for all of the training videos. Facebook: https://www.facebook.com/BeachviewCoaching/ Linkedin: https://www.linkedin.com/in/todd-randall-2aa24/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
In this episode of the Learning from Smart People Podcast, Leslie Hassler talks with Rob Oliver about how to grow your business and reach your goals. She is a speaker, author and business strategist. Leslie helps women-owned, service-based industries to achieve more profits, cash flow and success. Her proprietary method is called the Scaling Rich™ method. Here are some of the major points covered as Rob Oliver and Leslie Hassler talk about how to grow your business and reach your goals: · Leslie’s entrepreneurial journey and how she learned the lessons that she teaches (the hard way) · Going through the struggles of being an entrepreneur creates empathy with the people she serves · We can learn business lessons from things that are going on around us that are not necessarily business related · You cannot be static in your understanding of business and be effective · When we share stories, we make ourselves relatable and anchor our teaching points · What’s the difference between growing a business and scaling a business? · The investment into growth has an even exchange, investing in scaling has a higher return on investment · It starts with figuring out where you want to go with your business · Growth is about building the foundations, profitability is about maximizing the return on those investments · There is no “Profit Fairy” · The six elements of profitability · Tips for supporting the profit of your business · Many people fear the numbers, it’s actually just third grade math! · Reverse engineering profitability is not that complicated · You cannot make up in volume what you lose in margin · The things that we are willing to pay more for are culturally based You can learn more about Leslie Hassler and the Scaling Rich™ method through the links below. Be sure to take advantage of her free download as well. Website: https://www.yourbizrules.com/ Download: https://www.yourbizrules.com/21-ways-to-fund-business-growth/ Facebook: https://www.facebook.com/YourBizRules/ Instagram: https://www.instagram.com/leslie.hassler/ LinkedIn: https://www.linkedin.com/in/lesliehassler/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
Graham Brown joins Rob Oliver in this episode of the Learning from Smart People Podcast to talk about how to build your brand. Graham is an authority on podcasts. He has founded a podcast agency called Pikkal & company. (It’s pronounced like “pickle”, you will learn that as you listen to the podcast! I forgot to ask him before we started.) In this episode, we talk about brand building and podcasting. Here are some of the topics that Rob Oliver and Graham Brown talk about in this episode of Learning from Smart People: · The story of how a guy from England ended up in Singapore doing podcasting · Everybody has a great story to share · There are elements of your story that other people can identify with · We are all living our own version of the “hero’s journey” · One of the key elements is getting a stage to share your story · People follow people, not brands and that is the doorway into business · We need to unlock the human potential of our brands · Storytelling is everybody’s business · People will forget what you told them, but they will remember how you made them feel · Stories don’t have to be trilogies or epics, they can be one line or even one word · Great storytellers take away uncertainty · You need a stage, a story, and the system · Determine whether you need to start your own podcast or be a guest on someone else’s · Go forward in an agile manner · Refine your narrative after each presentation · Find your start and the “why” will become apparent · Podcast guesting is about finding a host whose avatar matches yours You can learn more about Graham Brown and connect with him through the website and social media links below: Website: https://www.grahamdbrown.com/ Linkedin: https://www.linkedin.com/in/grahamdbrown/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
In this episode of the Learning from Smart People Podcast with Rob Oliver, we hear how to bring more joy into what you do and how you do it from Alison Proffit. Alison is a life and business coach based in Colorado. As you will learn, she has had some ups and downs in her life and her business which have given her tremendous insights. She works with people in their pursuit of joy. Here are some of the topics covered as Alison Proffit shares how to bring more joy into what you do and how you do it on this episode of the Learning from Smart People Podcast with Rob Oliver: · Alison’s backstory of creating a vision for where she would be in the future. Amazingly, that vision had her living in a different place and doing a different job · The roller coaster experience of moving 9 times, getting fired multiple times, trying to start a business and getting a divorce, all within two years! · Living safely isn’t always most joyful · The ups and downs are formative in our experience · You must allow your employees whole human being to show up at work · The baseball analogy, finding the difference between playing it safe and being too risky · Most people’s goal is to be joyful · Your intuition helps you recognize when you are not aligned with your own values · Don’t live looking in the rearview mirror, learn from what happens and move forward · Every experience as a learning opportunity and not a referendum on your intelligence · How you do anything is how you do everything · Everything is energy · Joy comes from a culture that makes people feel valued and safe · Joy is the best business strategy · Sometimes we need to reevaluate our business practices to line them up with our values · Everyone must create their own definition of joy and happiness · Being in the moment provides more opportunities for joy · The longer we are alive the more judgments we learn · We are born as beings of love · The KISS method: Keeping It Soulfully Simple · There are a million paths to everything · We must reverse engineer the “When I have this, I will do this, then I will be this” concept · We are not taught how to tune into ourselves nor how to set boundaries · Your joy is yours and nothing can ever change that You can learn more about Alison Proffit and the work that she is currently doing through the website and links below. You can also schedule an introductory session with her: Website http://www.getsoulfulsuccess.com Scheduling https://calendly.com/alison-proffit-coach/30min LinkedIn https://www.linkedin.com/in/proffitcoach/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
In this episode of the Learning from Smart People Podcast with Rob Oliver, we learn how to get publicity for yourself and your business from Jill Lublin. Jill is a best-selling author and international speaker. She hosts a publicity crash that helps her clients to obtain publicity. She also helps authors obtain book deals and foreign rights agreements. I have personally learned a great deal from her. Here are some of the topics covered as Jill Lublin and Rob Oliver talk about how to get publicity for yourself and your business: · How Jill went from being in law school to start her journey of promotion and publicity · Jill’s definition of public relations and publicity · Publicity helps to keep you top of mind · The media cares about what experts have to say and you have expertise! · Creating the “I have heard of you somewhere” effect · You must learn how to expand your expertise · Use everything you’ve got to pitch yourself to the media: ethnicity, gender, any identifying factor · The media needs stories every day, they have airtime to fill · Check the national day calendar to see if there is a holiday that you fit into · There are 10,000 radio shows looking for 4000 guests every day · Learning the art of pitching · The importance of an engaging subject line · Don’t be afraid to pick up the phone and call a producer · The local media needs you and is a great opportunity to build your media portfolio · Publicity gives you a leg up on your competition · The do’s and don’ts of media appearances · Tips for being a good guest · You must be of value and of benefit to be a great guest · “Drip Gold” – give away valuable information · Be sure to use soundbites · Creating a list of 3 solutions that can be easily shared · Learn how to speak, write, and think in headlines · How is what you do relevant to what’s going on? You can learn more about Jill Lublin and her publicity master class using the links below. Make sure to take advantage of her free action guide: Website: http://JillLublin.com Twitter: http://twitter.com/jilllublin Facebook: http://facebook.com/publicitycrashcourse Instagram: http://instagram.com/jilllublin LinkedIn: http://linkedin.com/in/jilllublin Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
In this episode you’ll learn how to organize your life and business as Rob Oliver talks with Sandra Lane on the Learning from Smart People Podcast. Sandra is based here in Pittsburgh and helps her clients, and their businesses, elevate their productivity and focus on what really matters. Her tips are practical and apply whether you are working from home or in the office. Here are several of the key points that Sandra Lane and Rob Oliver covered as they talked about how to organize your life and your business: · Why Sandra didn’t have to learn to pump gas as a girl · Sandra’s path to starting her own business · The progression of her business from being hands-on to more consulting and speaking · Organization is about running your own space more efficiently which makes you more productive · Structuring your office in a way that is conducive for work · Preparation for a productive day starts the night before · Everything you do the night before is one less thing you have to do the morning of · Set up a “shutdown” procedure in the office to prepare you for the next morning · We need to carefully set boundaries · Phone rings, door knocks, text alerts, emailed dings are all things that stop us from doing work · Let the other people in your house know when you are working and should not be disturbed · The human brain cannot multitask well · Become familiar with Parkinson’s law · You need to “block” your schedule · Set aside times during which you will focus on a single task · Don’t forget to set a time to end your day · Schedule time to check and process email, to take a break, go for a walk, etc. · Use whatever means is most comfortable for you to create your schedule · Making work a contest or making it fun is a great motivator · Be sure that you maintain a high level of quality · “Strive for less” – the less stuff you have, the less clutter you have, the easier it is to find things · Utilize a “one in, one out” rule · The 80/20 rule applies to what we wear as well · “Sleep deeply!” · Develop a sleep routine to ensure good rest · Why you shouldn’t sleep with your smart phone beside the bed You can learn more about Sandra Lane and Organization Lane through the links below: You can learn more about Sandra Lane and Organization Lane through the links below: Website: https://organizationlane.com/ Facebook: https://www.facebook.com/organizationlane Instagram: https://www.instagram.com/organizationlane/ Linkedin: https://www.linkedin.com/in/sandra-lane/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the website: https://www.learningfromsmartpeople.com
On this episode of the Learning from Smart People Podcast with Rob Oliver, we hear from Dave Friedman who tells us how to live on purpose and with passion. Dave is a coach that works with entrepreneurs and leaders. His goal is to help people become a better version of themselves. Here are a few of the topics that Rob Oliver and Dave Friedman covered on this episode of the Learning from Smart People Podcast: · Dave’s background, having five different careers and learning from all of them to become who he is today · How the crash of 2008 opened his eyes to the possibilities · His discovery of core energy coaching and how it shaped him · Human beings are energy · As we become more authentic, we become a better version of ourselves · Often, it takes some form of a major life event to stimulate the desire to learn more about yourself · My physical body is not me, the essence of who I am lives on the inside… It is character, personality, sense of humor, etc. · There is a major difference between what we do and who we are · There is no cookie-cutter way to deal with people, we are all unique · A sculptor creates a beautiful masterpiece by removing everything that is not part of the sculpture · The four step CLAY process: check in, look and listen, act on it, then – “you got this!” · If you are happy with who you are, that’s okay · The desire to change must come from you · You are the biggest obstacle to change in your own life · We wouldn’t know the up days if we didn’t have the down days You can learn more about Dave Friedman (a.k.a. Coach Dave 4 You) through the website and social media links below: Website: http://coachdave4you.com Facebook: https://www.facebook.com/davamon/ Linkedin: https://www.linkedin.com/in/coachdave4you/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
In this episode of the Learning from Smart People Podcast, Rob Oliver interviews Dustin Magaziner about how to grow your business. Dustin is the CEO of PayBright, a company that provides merchant services (credit card processing.) PayBright differentiates itself by doing business the right way and as a result is in the top 1% of fastest growing companies in that sector. You will learn about merchant services, but more importantly you’ll learn from Dustin Magaziner about how he grew his own business and helps his clients to grow there’s. Here are some of the topics covered as Rob Oliver talks to Dustin Magaziner about how to grow your business: · An explanation of what merchant services actually is · Dustin talks about the mentors that have helped him get to where he is today · His strategy of doing business at cost to start off with · The power of being a model for others and helping the next generation · The difference between nepotism mentorship and business mentorship · Matching your business’ intensity level to your customer’s intensity level · Mentorship can be symbiotic, not just a one-way information download · The success of your service-based business comes from the success of the people you serve · Addressing the gap that exists between what you learn in school and what happens in the real world · Learning the law of averages as it relates to sales · If you do the right thing, good things will follow · Sometimes the benefit to doing the right thing doesn't show up in the short term · It is never the wrong time to do the right thing · The question is not, "What is in it for me?" It is, "How can I serve my customers and clients?" · When your customers benefit, your business will grow as well · You need to establish the way that you do business based on your guiding principles · Why it pays to be selective in who you hire to work for you (and ultimately represent your brand) · Just because your competitors do something doesn't make it right for you to do it as well · Build relationships and the profits will follow You can learn more about Dustin Magaziner and PayBright through their website and social media links below: Website: https://www.gopaybright.com   Twitter: https://twitter.com/dmagaziner Facebook: https://www.facebook.com/paybright Instagram: https://www.instagram.com/pay_bright/ Linkedin: https://www.linkedin.com/company/paybright/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
Rob Oliver talks with Gabe Nelson about how to utilize a financial advisor in this episode of the Learning from Smart People Podcast. Gabe specializes in helping entrepreneurs and solopreneurs understand finances and set themselves up to live the life they want. In addition to being a financial advisor, he is a father and husband. Throughout this episode, he talks about how to build a relationship with your financial advisor and the benefits that come with that relationship both personally and professionally. Here are some of the topics covered as Gabe Nelson and Rob Oliver talk about how to utilize a financial advisor: · How a financial advisor can help you achieve Freedom! · Gabe’s business is all about relationships, that keeps it from being boring · Your financial advisor is a guide on the business journey · Sometimes, people need help to figure out what their actual goals are · It starts with a “vision for life” · Once you determine where you want to go with your life, you can get it organized to layout the path to that destination · Take an opportunity to slow down and think about your business and your life · If you are just getting by, take a look at your expenses and your rates · All you need to have to start a relationship with a financial advisor is an idea of where you want to go · It is about building the “know, like, trust” factor · COVID has provided an opportunity for many creative people to pursue their passion · Adversity is opportunity in disguise · Using a “Life Wheel” to determine where you are and where you want to go · It is imperative to have a purpose with everything you do · Utilizing a “defined benefit plan” · The client is ultimately the one in charge of steering where things go · A financial advisor can also provide input on your business structure and organization You can find out more about Gabe Nelson and his book through his website and social media links below: Website: https://www.gabenelsonfinancial.com/ Website: http://solopreneurmoney.com Amazon: https://www.amazon.com/Solopreneurs-Money-Manifesto-Master-Finances-ebook/dp/B09NS1ZG5P LinkedIn: https://www.linkedin.com/in/gabenelsoncfp/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
In this episode of the Learning from Smart People Podcast with Rob Oliver we learn how to use your voice, follow your heart and live from Barbie Wharton. Barbie has a variety of thoughts and wisdom to share that come from her life including being an entrepreneur and reassessing her life when she experienced Bell’s palsy. It’s a fascinating story and one we can all learn from! Here are some of the points that Barbie Wharton and Rob Oliver discussed during this episode of the Learning from Smart People Podcast: · Barbie’s background as a “business girl” · The concept of looking at the world through “new eyes” · The identity crisis that happens when you are forced to close your business · Why we all need to come together and figure out why we are on this planet · Doing a self-assessment of who am I really… · We need to pay attention to the opportunities that are put in front of us, especially the weird ones · Choosing not to settle doesn’t happen all at once, it happens in small steps · Be careful about judging other people, they may have things going on that you don’t understand · Sometimes we do things simply to avoid discomfort · Other people don’t know what they are doing, don’t accept their expectations of you · Pay attention to those “icky feelings” · The difference between things that are difficult and things that don’t feel right · You only get one body, if you don’t take care of it… You will pay · Self-care is just as important to your health as exercising and eating properly · Self-Care is about making you feel fulfilled · Carrying those icky emotions around inside will eventually turn into something ugly · Does any form of disability fundamentally change who you are? Think about it… · When Barbie’s mouth was paralyzed, it allowed her to find her voice! · Every experience we have is an opportunity for change · Everybody has a gift offer that is unique to them You can learn more about Barbie Wharton and Bell’s Palsy Talk through her website and social media: Website: http://www.barbiewharton.com Facebook: https://www.facebook.com/barbiewharton1 Instagram: http://instagram.com/barbiewharton and http://instagram.com/bellspalsytalk Linkedin: https://www.linkedin.com/in/barbiewharton/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
Caterina Rando shares how to uplift yourself through a successful business on this episode of the Learning from Smart People Podcast with Rob Oliver. Caterina is a woman on a mission. Her goal is to empower female entrepreneurs and small business owners but the information she shares is beneficial for all! Her specialties are sales, speaking and strategies. She has some practical and powerful insights. As you listen, you will be learning from a smart person. Here are some of the topics covered as Caterina Rando and Rob Oliver talk about how to uplift yourself through a successful business: · Caterina’s backstory of starting her entrepreneurial experience right out of school · What she learned about getting clients and building a clientele · The way she united her passion and her expertise to create a business · When you hire a consultant or a coach, often you also get a counselor · The people that you talk to need to know that they matter · Everyone brings massive value, that means more than just your expertise · Don’t wear your heart on your sleeve, where your heart all over your business! · There is a lifetime supply of people to serve · The gift of the pandemic is allowing us to connect with people across the country and around the world · If you are getting off a Zoom Call more uplifted than when you got on, it was worth it · You have to get started somewhere, don’t spend all your time getting ready to get ready · It is in the doing that you figure things out · The practical application of your skills is where you truly help people · Malcolm Gladwell says that mastery comes from having 10,000 hours in · The pursuit of Perfection keeps people from taking action · When you push off your mastery, you push off your bliss · There is a value beyond the monetary return of your business · As an entrepreneur, we get to choose how we spend our time · It’s your business, you can do it anyway you want · The bottom line is… Do All Things with Love! You can learn more about Caterina Rando through her website and social media. Be sure to take advantage of the free gifts that she has offered as well. Website: http://caterinarando.com Facebook: https://www.facebook.com/CaterinaRando Instagram: http://instagram.com/caterina_rando Linkedin: https://www.linkedin.com/in/caterinarando/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
In this episode we learn how to improve your business story telling. Michael Davis joins Rob Oliver on the Learning from Smart People Podcast. A former financial planner, Michael learned a great deal about the power of presentations through his own mistakes. He believes that great speakers are not born, they are made. His current work is helping people overcome their fear, anxiety and negative experiences to become confident and influential speakers. Here are several of the topics covered as Michael Davis and Rob Oliver talk about how to improve your business story telling on this episode of Learning from Smart People: · Michael’s backstory of selling insurance and doing workshops and presentations (poorly enough that his boss told him “Fix it or else!”) · Beware of the “lunch buffet affect” (a.k.a. giving your audience too much to handle) · You must begin with the end in mind. What do you want your audience to think, feel, or do differently? · Stories are the critical piece of all presentations · There is no one way to do something effectively · The five stages of a memorable story, from Michael’s perspective · All great stories are about transformation. You need to include the way this impacts your life moving forward. · There are several different types of stories that you can tell · You cannot be both the hero and the guide in your story · People can relate to stories in which there is a struggle. That is part of being human. · When presenting virtually, you cannot treat the camera just like it is a live audience · Virtual presentations require a whole “stew” of experiences · You can start building rapport with your audience before your presentation starts · Look for “chat box extroverts” · Utilize as much of the technology as you can: chat box, poles, breakout rooms, etc. · One of your goals is to make the audience feel like they were part of an experience · Audiences don’t need information, they can look that up, they need to hear your perspective and experience… Your story! · There is a difference between talking a lot and being a good communicator · Extroverts need to be thoughtful before they verbalize · Introverts need the courage to share their valuable thoughts You can find out more about Michael Douglas through his virtual business card, website and social media links: Virtual Business Card: http://inphone.co/speakingcpr Website: http://SpeakingCPR.com Twitter: http://twitter.com/SpeakingCPR Facebook: https://www.facebook.com/SpeakingCPR/ LinkedIn: https://www.linkedin.com/in/michaeldavisspeakingcpr/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w
My guest, Joie Cheng, talks about how to grow your business with a book on this episode of the Learning from Smart People Podcast with Rob Oliver. She is the Queen of Transformational Book Publishing. She encourages people to share their stories because as we share, we heal ourselves and we heal the world around us. If you have ever thought about writing a nonfiction book, you need to listen to this episode has Joie Cheng shares her story as well as some keen insights on writing, publishing and utilizing your book to grow your business. Here are a few of the topics Rob Oliver and Joie Cheng · Joie’s backstory of dealing with depression, suicidal thoughts and an abusive relationship · Asking yourself questions is valuable, even if you don’t know the answer to the questions · The difference in her life when she decided to love herself · Teach what you need to learn · Depression is anger turned inwards · Nothing has meaning except the meaning you give it · Oftentimes we project our feelings onto other people and their circumstances · The most difficult circumstances convey some of the most important messages · We all have a story to tell and an audience that it will resonate with · Your story is truly unique to you · You are the one who can best tell your own story · There are many ways to “download” a piece of yourself into other people · A book allows you to reach people all around the world · Different options for getting a book published · Disadvantages of traditional publishing · Obstacles to sharing your story and getting your book done · There is a gift in every experience · The condition of being human is something that unites us all · We can relate to the emotions that other people express in their stories · If you are an entrepreneur or a speaker, you need to have a book · It is highly unlikely that you will ever make millions of dollars from your book · You will, however, more than likely, make your money back You can learn more about Joie Cheng through her website and social media links. She is offering a free clarity call as well. I would encourage you to take advantage of that. Website: http://joiecheng.com Twitter: http://twitter.com/selflovehealer Facebook: https://www.facebook.com/joie.cheng813 LinkedIn: https://www.linkedin.com/in/joiecheng Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
If you’ve wondered how to build a fair-trade business, Rob Oliver’s interview with Rikki Quintana on this episode of the Learning from Smart People Podcast is what you’re looking for. She is working with the Hoon Artisans of Tajikistan. Her organization works with the artists in Tajikistan to market their creations in the North American market. Also, they strive to ensure that the artisans are being paid a fair, equitable and livable wage. Here are some of the topics covered in this discussion of how to build a fair-trade business with Rikki Quintana and Rob Oliver: · Rikki’s beginning as a language major and then becoming an attorney · Her first introduction to an international delegation of businesspeople · The logistics of the who, what and how of international delegations · Why she wanted to support the Tajikistan delegation · How she discovered the opportunity to market handicrafts from Tajikistan · Her business is built as a partnership of mutual respect and dignity · The definition of fair-trade – the 3 P’s · Guidelines for elements of a fair-trade business · How she leveraged her pre-existing relationship to build connections · Raising awareness of what is available is the key marketing goal · Bridging the gap between the artist’s creative self-expression and the buyer’s desired aesthetic · Goodwill only takes your marketing so far, you have to have quality products · The American market is unfamiliar with the Central Asian patterns · The communist regime in Russia was actively trying to squelch cultural arts · Part of Rikki’s strategy is to preserve the authenticity while appealing to the American market · Suggestions for what you should know before you get started · Where to meet or connect with international businesspeople You can find out more about Rikki Quintana through her website and social media links: Website: https://www.hoonarts.com Facebook: https://www.facebook.com/Hoonarts/ Instagram: https://www.instagram.com/hoonartsfairtrade/ Linkedin: https://www.linkedin.com/in/rikki-quintana-15277366/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
Rob Oliver talked with Patrick Murakami about how to exceed your own expectations on this episode of the Learning from Smart People Podcast. Patrick is a serial entrepreneur who grew up in a lower middle-class family and figured he would stay there for the rest of his life. His tagline is “Self Slaughter to Million Dollar!” He has gone from having an unpurposed life to now making up for lost time. Here are some of the key points that Patrick Murakami and Rob Oliver brought out as they talked about how to exceed your own expectations on the Learning from Smart People Podcast. · Patrick Murakami’s backstory of how he got started and his downward spiral · The Beautiful Struggle: how adversity forces us to become more focused · How a failed suicide attempt became a catalyst for change · You are 100% responsible for how you react to the things that happen to and around you · Nothing that happens to you has a value statement attached to it, you decide the value · Failure is necessary and sometimes failure is the only option · Sometimes the most valuable lessons, the highest price · Between our childhood where we dream big and our adulthood, we stop dreaming · Finding a creative outlet can be beneficial for building a tribe · Just because you don’t achieve your dream, don’t stop dreaming! · Starting a business is not necessarily creating a lifelong marriage to that business · There are many ways to use your expertise and abilities to be a positive influence in the world around you · No matter where you find yourself, be sure to give back · Changes happening and provides great opportunities · Everyone has an ability to do something that will benefit others, we need to figure it out and use it · Get comfortable sharing your own story and your own journey · Everyone goes through rough times but it doesn’t mean we don’t have something to contribute You can find out more about Patrick Murakami through his website and social media links below: Website: http://insurancewithapurpose.com Facebook:  http://facebook.com/2nativesons Linkedin:  https://www.linkedin.com/in/patrickmurakami/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
Jennifer Yan talks about how to 10 X your business using less time and money on this episode of the Learning from Smart People Podcast with Rob Oliver. Jennifer Yan is the founder of Seven Figure Shift, an organization that helps business owners to increase their profits efficiently. She is based out of San Francisco, California. Here are some of the topics covered as Jennifer Yan and Rob Oliver talk about how to grow your business using less time and money: · Software engineering taught her that there is a good way to do things and a better way to do things! · Sometimes finding a solution that works is just the start, can it be refined to operate using less resources? · Users are turned off by websites that take more than 2.5 seconds to load · How you choose to spend your time will tell you about your future · You can make more money, but you can never make more time · The TT system utilizes Teams and Technology · You can start with the sales team on a commission basis, limiting your investment · Negotiating and bartering for services reduces time and money expended · One of the biggest expenses that people face is taxes – 30 to 50% · Incorporating helps you save on taxes and limit personal liability · Networking and business events offer great opportunities to build relationships · Most of her Power-Play Team is comprised of contract employees · Price indicates quality in the mind of consumers · Testimonials are a powerful tool to demonstrate the quality of your work · Ask to see your potential contractor’s portfolio of accomplishments · Technology can work 24 hours a day, making money while you’re sleeping! · Email marketing can be totally automated · You can also automate your other marketing endeavors · LinkedIn is a powerful tool for B2B businesses · Fear of failure is one of the most limiting things for entrepreneurs · Don’t be attached outcome because there will always be more opportunities · Every “No” gives you a whole lot of data You can learn more about Jennifer Yan and Seven Figure Shift through her website and social media links. Take advantage of her generous offer for a 30-minute strategy session: Website: https://www.smallbusinesscoachsanfrancisco.com Linkedin: https://www.linkedin.com/in/jenniferpyan/ Calendly: https://calendly.com/jen-90/marketing-consult Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
Stacey Hawthorne talks to Rob Oliver about how to use polygraph testing in your business on this episode of the Learning from Smart People Podcast. A former police detective with 31 years of experience on the job, Stacey is a certified polygraph examiner from Pittsburgh Pennsylvania. She shares how polygraph testing can be used in a variety of ways besides law enforcement. Her story is fascinating. Additionally, we salute her for years of service in keeping our communities safe. Here are several of the topics covered in Rob Oliver’s interview with Stacey Hawthorne about how to use polygraph testing in your business: · Stacey’s story of how she became a police officer and was promoted to detective · Why she specialized in polygraph examination · No one can force you to take a polygraph test · If someone is not nervous about taking a polygraph exam, that raises a red flag · The first part of a polygraph exam is building rapport · Before a polygraph exam, the examiner goes over each of the questions with you · Polygraph can be used in preemployment screenings · It is especially helpful in dealing with security, financial and pharmaceutical employees · The key to a polygraph test is to be open and honest · You do not need to be a police officer to go to polygraph school · A polygraph examiner learns about psychology and physiology · The polygraph machine monitors certain bodily functions and charts those · There is a period of adjustment to the procedure that occurs beforehand · You don’t really feel anything when taking a polygraph exam · Polygraph doesn’t just show who’s guilty, it can exonerate people as well · The admissibility of polygraph evidence varies from state to state · Some states do not classify polygraph as an exact science · Screening out candidates who are not a good fit can be very fulfilling · Stacey started her business as a side hustle · Seeing that polygraph is effective gives her work value You can find out more about Stacey Hawthorne and SH Polygraph Services through her website and social media links: Website: https://shpolygraphservices.com/ Facebook: https://www.facebook.com/SHPolygraph-Services-114579509208494/ Linkedin: https://www.linkedin.com/in/stacey-hawthorne-067765194/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
Rob Oliver chats with Lesley Hensell about how to become an online retailer in this episode of the Learning from Smart People Podcast. Lesley is the cofounder of Riverbend Consulting, a company that helps sellers on Amazon and other e-commerce platforms. She has years of experience and a great back story about why she decided to do this. Welcome to the Thanksgiving episode! Here are some of the topics covered as Rob Oliver and Lesley Hensell talk about how to become an online retailer: · Lesley’s backstory of why she got into the online retail business · The art of retail arbitrage · Why it is important to know your numbers (and what numbers to know) · An understanding of FBA (fulfillment by Amazon) · Check out Matt Sulava’s episode · Different options for how to model your online business · You can sell items on Amazon even if you have only 1 of them · How to set up your business from the beginning · Understanding the rules and regulations of Amazon · Differences between Amazon selling and eBay selling · You can sell used items on Amazon but it has to follow their guidelines · The nightmare of writing descriptions for items on eBay · Comparing the fee structure of Amazon and eBay · Utilizing the fee calculators to have a better understanding of profits · Money is made when you buy the item, not when you sell it · The importance of understanding the competitive marketplace · Looking at the tools of the trade · You will not be able to succeed if you don’t know your numbers! · The difference between doing FBA and self-fulfillment · There are different guidelines for different categories, check them out! · Set up your business to fit with your lifestyle · Suggestions for where you can get started easily and inexpensively You can learn more about Lesley Hensell and Riverbend Consulting through their website and social media links: Website: https://riverbendconsulting.com/ Twitter: https://twitter.com/RiverbendConsul Facebook: https://www.facebook.com/RiverbendConsultingLLC/ Instagram: https://www.instagram.com/riverbendconsulting/ Linkedin: https://www.linkedin.com/in/lesleyhensell/ Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media: Twitter: http://twitter.com/LFSPPodcast Instagram: http://instagram.com/LFSPPodcast Facebook: http://facebook.com/LFSPPodcast LinkedIn: https://www.linkedin.com/company/lfsppodcast/ LinkedIn: https://www.linkedin.com/in/imroboliver/ YouTube: https://www.youtube.com/channel/UCbWV_LuUad7ZWuE9j5D9v-w You can also use the “Contact” page on the “Learning from Smart People” website: https://www.learningfromsmartpeople.com
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