Tiger Heart Chats

Welcome back to Tiger Heart Chats 🐯❤️This is episode thirty-eight, recorded live on Wednesday 4th February 2026 at Integrated Systems Europe in Barcelona—right in the middle of one of the most energetic weeks in the industry.In this episode, I’m joined by Amy Dennis, Marketing Executive at The Nineteen Group, where she works across high-growth B2B events in the safety and security sector. Amy is at the sharp end of delivering marketing campaigns that don’t just look good on paper, but drive real commercial impact for organisers, exhibitors, and audiences alike.With two years of experience in B2B event marketing, Amy has already helped deliver large-scale international events and is currently working on the launch of Pro Integration Future Europe, the newest addition to the Safety & Security Event Series.What makes this conversation particularly compelling is Amy’s ability to blend creative thinking with commercial strategy. We dig into how consumer psychology influences decision-making long before a lead is ever counted, and why understanding human behaviour is critical to building marketing that is not only engaging, but genuinely effective and commercially viable.This is a thoughtful, practical conversation about modern B2B marketing, events, and the hidden drivers behind successful campaigns—recorded in the buzz of Barcelona, at the heart of ISE.Enjoy the conversation.Some of the topics raised include:Nineteen Group - https://www.nineteengroup.comIntegrated Systems Europe - https://www.iseurope.orgEvents IndustryCovidMarketingMedica - https://medica.co.ukThe Avixa Xchange - https://xchange.avixa.orgPsychologyPro Integration Futures Europe - https://www.prointegrationfuture.comArtificial intelligenceStanley - https://uk.stanley1913.comRory Sutherland - https://en.wikipedia.org/wiki/Rory_Sutherland_(advertising_executive)Alchemy - https://tinyurl.com/58rr8zj8Birmingham NEC - https://www.thenec.co.ukSafety & Security Event Series - https://www.thesecurityevent.co.ukNational Cyber Security Show - https://www.nationalcybersecurityshow.com Places:BrightonBarcelonaBirminghamAdvice:We all need human contact as digital is not for everyoneLive events will always existReach is overrated, try to find an audience that values what you have to say.Sharing via social is so powerfulIf you don’t have a message to share then don’t share.Make sure you post with intent.Don’t rely on AI – Use it as a tool not a crutchAlways ask questionsJust back yourself  Amy Dennis Links:https://www.linkedin.com/in/amy-dennis-1b4b561b0/ Sanj Surati & Tiger Heart:https://www.twitter.com/tigerhearttech/https://www.instagram.com/tigerhearttech/https://www.twitter.com/sanjsurati/https://www.instagram.com/artistryinsentiment/ You can listen to the Podcast on the following links:Apple: https://tinyurl.com/9czdh6waSpotify: https://open.spotify.com/show/2rPxsLD7DAVv7PdyrNrZBPAmazon Music: https://tinyurl.com/mr2e2ybwDeezer: https://www.deezer.com/show/1048492Spreaker: https://www.spreaker.com/show/tiger-heart-chatsCastbox: https://castbox.fm/channel/id2779314Podcast Addict: https://podplayer.net/?podId=2855948Podchaser: https://tinyurl.com/k24bvvxyListen Notes: https://tinyurl.com/yaxbmc5xPodcast App: https://podcast.app/tiger-heart-chats-p1122224 Don't forget to share: #tigerheartchats https://www.tigerheartlondon.comHer perspective blends creativity and commercial thinking to deliver tangible results, exploring how consumer psychology shapes decision making long before a lead is counted, and how understanding that behaviour leads to more effective, commercially viable marketing.

In the 37th episode of the Tiger Heart Chats podcast, our Sanj had the immense pleasure of speaking with Esen K. Tütüncü, a pioneering XR & Neuroscience Researcher, about her incredible transformation.Recorded on Wednesday the 14th May 2025, Esen shared how the focus and mental resilience she developed as a long-distance cyclist became the foundation for her ground-breaking work in neuroscience and artificial intelligence. Her story is a powerful reminder that the path to innovation isn't always linear — sometimes it starts with the push of a pedal and ends with unlocking the mysteries of the mind.It made us wonder:How many of our personal passions are actually preparing us for something far greater than we can imagine?🎧 Listen to the episode and let me know — what hidden skill or experience from your past is influencing your present in ways you never expected?Some of the topics raised include:ScienceDocumentariesLong Distance CyclingCovidInteractive ArtsVirtual RealityArtificial IntelligenceNeuroscienceAvatarsAgoraphobiaPublic SpeakingMetaverseNatallia Yaskevich - https://www.linkedin.com/in/natallia-yaskevich-5a9a7a5b/Soliman Lopez - https://solimanlopez.comCommon AI VerseBarbican - https://www.barbican.org.ukGenerative AISurrealismCubismCHI - https://chi2025.acm.orgMCP – https://modelcontextprotocol.io/introductionBlender - https://www.blender.orgPython - https://www.python.orgSonar - https://sonar.es/enMutek - https://montreal.mutek.orgMental healthHow we feel - https://howwefeel.orgPlaces:IstanbulWest AfricaAsiaJapanBarcelonaIstanbulSan FranciscoTorontoSahara DesertCasablancaLisbonGhanaSingaporeChinaTaiwanAdvice:Try not to use a headset for longer than an hour a day.Don’t let AI dominate your creative journey.Have critical thinking in everything you do.Accept that we have these tools but don’t let them take away the nuances of who you areLearning is a full body experience.Seek people that cultivate you.Use movement to elevate your mental health.Sometimes you feel like you are running out of time. But thought and depth into your process can help you.Have self-compassion in yourself.Esen K. Tütüncü Links:www.esenka.coSanj Surati & Tiger Heart:https://www.twitter.com/tigerhearttech/https://www.instagram.com/tigerhearttech/https://www.twitter.com/sanjsurati/https://www.instagram.com/artistryinsentiment/You can listen to the Podcast on the following links:Apple: https://tinyurl.com/9czdh6waSpotify: https://open.spotify.com/show/2rPxsLD7DAVv7PdyrNrZBPAmazon Music: https://tinyurl.com/mr2e2ybwDeezer: https://www.deezer.com/show/1048492Spreaker: https://www.spreaker.com/show/tiger-heart-chatsCastbox: https://castbox.fm/channel/id2779314Podcast Addict: https://podplayer.net/?podId=2855948Podchaser: https://tinyurl.com/k24bvvxyListen Notes: https://tinyurl.com/yaxbmc5xPodcast App: https://podcast.app/tiger-heart-chats-p1122224Don't forget to share:#tigerheartchats https://www.tigerheartlondon.com Tiger Heart is an innovation agency that specialises in emerging technologies set up by Digital Atelier Sanj Surati. Sanj is an award winning multi-disciplined Digital Atelier with over twenty years of experience within the music, fashion and luxury industries. London-based Sanj has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant.

From solving IT puzzles to building entirely new realities... what sparks such a transformation? 🔥 Allan Rankin, Co-Founder and Managing Director of Target 3D, holds some of the answers. In our brand-new Tiger Heart Chats episode (Ep. 36), he shares his compelling story with host Sanj Surati, detailing the pivotal shift from a career start in IT to becoming a leader in the immersive technology space. It wasn't just a job change; it was a perspective shift. Get inside the mind of an innovator who bridged these two worlds. Listen to the full conversation! Some of the topics raised include:Target 3D - https://www.target3d.co.ukInition - https://www.inition.co.ukAshley Keeler - https://www.linkedin.com/in/ashleykeeler/Jim Gant - https://www.linkedin.com/in/jimgant0/Tracking SystemsOptitrack - https://www.optitrack.comMotion Capture Noitum - https://www.noitom.comPerception Neuron RangeAmfitrack - https://www.amfitrack.comCaptury – https://captury.comIndie creatorsUnreal Engine - https://www.unrealengine.com/en-USUnity 3D - https://unity.comBrexitCovidVive - https://www.vive.com/uk/Artificial IntelligenceDigital Catapult - https://www.digicatapult.org.ukVision ProcessingMotion GraphicsAli Kord - https://www.linkedin.com/in/synertial/Synertial - https://www.synertial.comWorld Viz - https://www.worldviz.comVizard - https://vizard.aiHapticsPython- https://www.python.orgManus - https://www.manus-meta.comMove Shelf BiomechanicsDynamicsVirtual productionSimon Reveley - https://www.linkedin.com/in/simon-reveley-575b1b5/Figment productions - https://figmentproductions.co.ukUniversity of Dundee - https://www.dundee.ac.ukRobert Jeffries - https://www.linkedin.com/in/robert-jeffries-99800411/  Places:LondonDenmarkGermanyBrightonAustraliaAmericaHackney RoadGuildfordScotlandDundeeAdvice:Make sure you offer the right solution for the client.Ask the right questions to find out what the right technology is right for the client.Understand what the post shooting outcomes will be.Know where your place fits within the production process.Particularly with tech, read the instructions.Make sure you listen to the client.You will not get to where you want to be without collaborating.Figure it out as you go along.   Allan Rankin Links:https://www.linkedin.com/in/allan-rankin-b3b3941/[email protected] Surati & Tiger Heart: https://www.twitter.com/tigerhearttech/https://www.instagram.com/tigerhearttech/https://www.twitter.com/sanjsurati/https://www.instagram.com/artistryinsentiment/ You can listen to the Podcast on the following links:Apple: https://tinyurl.com/9czdh6waSpotify: https://open.spotify.com/show/2rPxsLD7DAVv7PdyrNrZBPAmazon Music: https://tinyurl.com/mr2e2ybwDeezer: https://www.deezer.com/show/1048492Spreaker: https://www.spreaker.com/show/tiger-heart-chatsCastbox: https://castbox.fm/channel/id2779314Podcast Addict: https://podplayer.net/?podId=2855948Podchaser: https://tinyurl.com/k24bvvxyListen Notes: https://tinyurl.com/yaxbmc5xPodcast App: https://podcast.app/tiger-heart-chats-p1122224 Don't forget to share:#tigerheartchats https://www.tigerheartlondon.com Tiger Heart is an innovation agency that specialises in emerging technologies set up by Digital Atelier Sanj Surati. Sanj is an award winning multi-disciplined Digital Atelier with over twenty years of experience within the music, fashion and luxury industries. London-based Sanj has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant.

This is the thirty fifth episode of the Tiger Heart Chats podcast featuring Tiger Heart CEO Sanj Surati and Natallia Yaskevich, Director of Partnerships & Communications at  Solimán López. This podcast has been recorded in collaboration with ISE live in Barcelona on recorded on Wednesday 5th February 2025.In this podcast, Natalia talks about her journey from being a networker from the Belarusian education sector into becoming a mixed media art producer in Barcelona. She also gives advice on how to develop your mind set as a producer when working with an international artist and how to use it to get the best out of a creative situation.   Some of the topics raised include:ISE - https://www.iseurope.orgSoliman Lopez - https://solimanlopez.comMixed Media ArtAntoni Gaudi - https://en.wikipedia.org/wiki/Antoni_GaudíBlack Magic - https://www.blackmagicdesign.com/RussianBelarussianPolishUkrainian  NFTsDigital ArtSpace TrashBio TechnologyGlobal WarmingQuantum PhysicsArtificial IntelligencePlaces:BarcelonaBelarusEastern EuropeCanterburyRomeEcuadorAbu DhabiAdvice:Be curiousWork on your connections and collaborateBelieve in your destinyFind people who respect youTry to talk about what you are doingDon’t be shyNatallia Yaskevich Links:https://www.instagram.com/snail_shadow/ Sanj Surati & Tiger Heart:https://www.twitter.com/tigerhearttech/https://www.instagram.com/tigerhearttech/https://www.twitter.com/sanjsurati/https://www.instagram.com/artistryinsentiment/ You can listen to the Podcast on the following links:Apple: https://tinyurl.com/9czdh6waSpotify: https://open.spotify.com/show/2rPxsLD7DAVv7PdyrNrZBPAmazon Music: https://tinyurl.com/mr2e2ybwDeezer: https://www.deezer.com/show/1048492Spreaker: https://www.spreaker.com/show/tiger-heart-chatsCastbox: https://castbox.fm/channel/id2779314Podcast Addict: https://podplayer.net/?podId=2855948Podchaser: https://tinyurl.com/k24bvvxyListen Notes: https://tinyurl.com/yaxbmc5xPodcast App: https://podcast.app/tiger-heart-chats-p1122224 Don't forget to share:#tigerheartchats https://www.tigerheartlondon.com Tiger Heart is an innovation agency that specialises in emerging technologies set up by Digital Atelier Sanj Surati. Sanj is an award winning multi-disciplined Digital Atelier with over twenty years of experience within the music, fashion and luxury industries. London-based Sanj has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant.

This is the thirty fourth episode of the Tiger Heart Chats podcast featuring Tiger Heart CEO Sanj Surati and Jake Rowland, Head of Business Development at Igloo Vision. This podcast was recorded on Thursday 20th June 2024. In this podcast, Jakes talks about how he got into the Audio-Visual space starting off as a dynamic DJ in a small start-up which enabled him to be empowered to now run a large-scale global business that works with some of the most important brands in the world. Some of the topics raised include:Igloo Vision - https://www.igloovision.comInfoComm - https://www.infocommshow.orgThe Sphere - https://www.thesphere.comExperientialMusic Festivals DJMediaWeb DeveloperBuildingRestaurant Management SalesMarketingStrategyDefenceSky - https://www.sky.comUK Cycling Team - https://www.britishcycling.org.uk/gbcyclingteam360 Cameras New and emerging technologiesSteve Jobs - https://en.wikipedia.org/wiki/Steve_JobsIgloo Core EngineVirtual RealitySpatial ComputingApple - https://www.apple.comMeta Quest - https://www.meta.com/Outernet - https://www.outernet.comFrameless - https://frameless.comLEDRoss Noonan - https://www.linkedin.com/in/ross-noonan-221154109/The LED Studio - https://www.theledstudio.co.ukImmersiveHologramsBrian G Burns - https://www.b2brevenue.com/aboutCharlotte Tilbury - https://www.charlottetilbury.comKate Moss - https://www.katemossagency.comEdTech Cool Tool Award - https://www.edtechdigest.com/the-edtech-awards/AV Awards - https://www.avawards.com/ChatGPT - https://openai.com/index/chatgpt/Events ManagementManchester Met - https://www.mmu.ac.ukJimmy Carr - https://www.jimmycarr.comMental HealthCovidPlaces:Las VegasUnited Kingdom  USAMiddle EastMelbourneDubaiAustraliaSan FranciscoLondonCovent Garden Manchester  Advice:Try to understand where your normal working hours are in respect to the territory you look after.Every business is different so try to find your own way.Understand your client’s needs and where they will get value in what you are offering them.Try to speak to an individual to truly understand them and to see where the real value in the person is. Nothing should matter that much that it starts to take over your life.Sometimes, making yourself uncomfortable allows you to grow and toughens you up and makes you a better professional.Jake Rowland Links:https://www.linkedin.com/in/jake-rowland-96b42241/ Sanj Surati & Tiger Heart: https://www.twitter.com/tigerhearttech/https://www.instagram.com/tigerhearttech/https://www.twitter.com/sanjsurati/https://www.instagram.com/artistryinsentiment/ You can listen to the Podcast on the following links:Apple: https://tinyurl.com/9czdh6waSpotify: https://tinyurl.com/yc3jxp5yAmazon Music: https://tinyurl.com/mr2e2ybwSpreaker: https://www.spreaker.com/show/tiger-heart-chatsDeezer: https://www.deezer.com/show/1048492Castbox: https://castbox.fm/channel/id2779314Podcast Addict: https://podplayer.net/?podId=2855948Podchaser: https://www.podchaser.com/podcasts/tiger-heart-chats-1112186JioSaavn: https://www.jiosaavn.com/shows/Tiger-Heart-Chats\/1\/TJgps4JXdps_ Don't forget to share:#tigerheartchats https://www.tigerheartlondon.com Tiger Heart is an innovation agency that specialises in emerging technologies set up by Digital Atelier Sanj Surati. Sanj is an award winning multi-disciplined Digital Atelier with over twenty years of experience within the music, fashion and luxury industries. London-based Sanj has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant.