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Make It Pop: Small Business Marketing Podcast
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Make It Pop: Small Business Marketing Podcast

Author: Amy Morales

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Traditional and digital marketing strategy broken down for local small business owners, because "the biggest mistake a small business can make is to think like a small business." Facts, stats, strategy that works, and - yes - tough talk. Amy Morales, Marketing Director of Kapeesh Marketing, is a rural small business marketing expert. Once a week, she breaks marketing trends and strategies down into bite-sized tasks and challenges for moms and pops just trying to make it.
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In this episode you’ll learn 7 ways your business can not only survive but create massive momentum during the COVID-19 pandemic and prepare for inevitable changes in customer behaviors.I know as a small business owner you’re probably juggling 100 different things right now. That sounds a lot like “normal” for a lot of us, actually. So, for this example let’s set all those things on fire. That’s what we’re dealing with right now. Believe me when I list out these things that are CRUCIAL to your business’ survival - no - THRIVAL… I list them knowing you have limited time. I list them knowing you’re stressed. Because it’s that important. Still, I recommend you take a look at each and every one of these steps and work to build that momentum now.---Email remains the BEST way to reach loyal customers with timely messages. On average, small businesses see $40 return for every $1 they spend on email marketing. FORTY DOLLARS! I’ve been a fan and Partner with Constant Contact for over 5 years. Got to heymakeitpop.com/email and follow our link to sign up for a 60-day FREE trial of Constant Contact.---Thank you so much for listening. Let’s continue this conversation - text code MAKEITPOP (no spaces) to 3-1-9-9-6  to get exclusive content and show notificationsjoin the the Make It Pop: Small Business Owners Community group on Facebookif you’re local, attend a Small Business Marketing Meetup - they’re the first Wednesday of each month at 9am at Kapeesh Marketing in downtown Wharton, TXand you can always find detailed show notes, resources, and more at heymakeitpop.com
This is Make It Pop: The Small Business Marketing Podcast for Moms and Pops Just Trying to Make It.In this episode:I just wanted to take a shot at introducing myself as a small business owner, a marketer, and a person who’s absolutely wild about both of those topics. I believe small businesses like yours deserve big strategy. Let’s get to it. For those of you who don’t know me, I’m Amy Morales. I am currently the Marketing Director and Owner of Kapeesh Marketing, LLC. I am also on the board or Kapeesh Cares,  Inc, our non-profit that supports small business owners and encourages entrepreneurship. Not only do I love doing what I do, I love telling our story. It’s my favorite.Thank you so much for listening. Let’s continue this conversation - text code MAKEITPOP (no spaces) to 3-1-9-9-6  to get exclusive content and show notificationsjoin the the Make It Pop: Small Business Marketing Meetup group on Facebookif you’re local, attend a Small Business Marketing Meetup - they’re the first Wednesday of each month at 9am at Kapeesh Marketing in downtown Wharton, TXand you can always find detailed show notes, resources, and more at heymakeitpop.com
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