The Dead Pixels Society podcast

Picture your business's voice echoing with unmistakable clarity across the digital expanse—this is the power of consistency in marketing that Kate McQuade, Senior Director of Marketing at P360, unpacks in the latest Dead Pixels Society podcast conversation with Gary Pageau. With her extensive background, McQuade illustrates why a solid, unified brand message is more than just a good idea; it's a fundamental pillar in carving out a memorable identity in the tech and healthcare sectors. She unravels the basics of marketing, where the durability of your brand's core message intertwines with the threads of creative campaigns that keep your audience captivated when introducing technological innovations.McQuade reveals the metrics that pave the road to success, from the tangible terrain of sales figures to the abstract vistas of social media engagement. The discussion doesn't end at strategy—it continues into the very nexus of marketing operations: data management. She shares insights on CRM systems and integrated POS solutions that make sense of customer trends with the ease of a seasoned sailor charting familiar waters. McQuade also touches on the generational mosaic of consumer behavior, urging an adaptive approach to messaging that resonates whether your audience is loyal Boomers or trendsetting Gen Z. Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Gary Pageau of the Dead Pixels Society sits down with JF Maion, the entrepreneurial mind behind the family-owned PhotoDeck. Learn firsthand about the company's transformative leap from a stock photography niche to a sanctuary for photographers. PhotoDeck has carved out a unique space in the world of photography, offering everything from proofing galleries to robust e-commerce capabilities. Maion details the deliberate choices made to allow photographers to maintain full control and reap the full rewards of their sales, through a commission-free model that's as refreshing as it is rewarding.Discover the core values steering this European family business: autonomy, transparency, and an unyielding commitment to customer satisfaction. Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Unlock the mysteries of marketing's impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition.Reflecting on his 16 years of early digital photography experience, Ranasinha enlightens us on the perils and pitfalls businesses encounter when navigating marketing waters without a seasoned guide. He examines the nuances of brand perception, the vital role of strategic insight, and the powerful synergy between marketing and sales—distilling the essence of what drives a business forward.Step behind the curtain of marketing and strategy, where Ranasinha confronts the skepticism of C-suite executives and the tension between logic and creativity. Learn how the blend of art and science in marketing can be the difference between noise and signal in an oversaturated market. As they traverse the evolving landscape of advertising technology and AI, Pageau and Ranasinha dissect the relationship dynamics between marketing and sales, emphasizing the significance of maintaining their distinct roles for the benefit of long-term strategic goals. Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Discover the transformative journey of IMG.LY's Eray Basar as we traverse the landscape of tech innovation and product development. In this candid conversation with Gary Pageau of the Dead Pixels Society, Basar shares the highs and lows of starting a tech-focused agency that launched a popular Twitter photo service and the subsequent pivot to a product development powerhouse. He shares IMG.LY's the importance of adaptable business models, the advantages of an agency's perspective in product creation, and the art of learning from your audience to spearhead product innovation.Venture into the complex world of tech licensing,  Basar decodes the intricacies of monetization and the delicate art of pricing pioneering technologies. The discussion navigates the challenges of the printing industry, adapting marketing strategies to the unique visual languages of different social platforms, and considering the future impacts of artificial intelligence on the field.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Have you ever found yourself at a career crossroads, yearning for creative liberation and the thrill of entrepreneurship? Drew Donaldson, founder of GroHaus, joins Gary Pageau of the Dead Pixels Society to share his transformation from a film and television graduate to a marketing maven. Donaldson transports us through inspirations drawn from his parents' business savvy, and how a mix of resilience, strategic thinking, and a dash of serendipity allowed him to cultivate a flourishing marketing agency amidst the chaos of a global pandemic.Donaldson provides an insider's look at the delicate dance between maintaining creative gusto and the practicalities of delivering standout marketing services. He dissects the nuances of small business marketing, from the allocation of budgets to embracing technological advancements, all while keeping the human touch at the forefront—think Ace Hardware's neighborly charm versus the big-box detachment.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

There are moments when life throws a curveball that ignites a spark within us, reshaping our future in ways we never expected. Rachel Arbuckle is no stranger to such pivotal moments. On the podcast today, she recounts a harrowing experience that nearly cost her family's photographic legacy to fire, prompting her to start 2000 Paces Photo Organizing. She transitions from the structured corporate world to the entrepreneurial realm of photo preservation.Arbuckle walks us through the expansive growth from a cozy home office to a dynamic 1,400-square-foot workspace. and how the Photo Managers community became instrumental to her business. Looking ahead, Arbuckle delves into the intricacies of non-proprietary storage solutions, the ethical use of AI, and the increasing demand for services that help manage the digital deluge of customer photo collections.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Venture with us into the future of work as visionary CEO Kyle Mau of Hire-UA.com sits down with Gary Pageau of the Dead Pixels Society to recount his transition from a Californian computer systems engineer to an entrepreneur in Eastern Europe. Tap into Mau's story as he navigates from the corporate world to found a remote work company based in Ukraine. His story is a testament to the versatility of remote work, the wisdom of building a stable, dedicated workforce, and its pivotal role in enhancing operations and refining customer service.As Mau makes the case for remote employment, Ukraine emerges as a focal point, teeming with a young, self-reliant generation. Discover the unique advantages and challenges of managing a business amid political disruption, and the strategic measures taken to ensure remote employee welfare. Mau also discusses the implications of AI and automation—will they supplant human creativity and service, or can a harmonious balance be struck? Mau's involvement in recruitment and the growing reliance on Eastern Europe remote teams underscores a dynamic in the employment sector. Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Unlock the secrets of SEO mastery with the guidance of Jesse Ringer, the founder of Method and Metric, based in British Columbia. This episode navigates the world of search engine optimization (SEO), with Ringer sharing his strategies that transform everyday websites into powerful customer magnets. He confront the outdated practices that plague the internet, like the keyword stuffing, and charts a course towards content that's not just rich in relevance, but that resonates with the core of your target audience. In this conversation, Ringer tackles the tough questions: How does bounce rate influence your website's story? What does the shift in Google's algorithmic gaze mean for your online presence? With Ringer's insights, you'll emerge equipped to interpret analytics like a seasoned seer and craft an online narrative that not only captivates but converts. This is the blueprint for building a highway of organic traffic.For a free competitor audit, click here.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEShareMe.ChatShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

In this episode of the Dead Pixels Society podcast, Mike Vanelli, creative director of  Envy Creative illuminates the rapid evolution of the video marketing industry. Vanelli shares the trends and techniques for anyone looking to reach their audience on social platforms like TikTok and Instagram with videos that pack a punch in way less time than your morning coffee run. Vanelli brings his Los Angeles expertise straight to our conversation, revealing the magic behind Envy Creative's full-spectrum production capabilities: scriptwriting, ready-to-shoot standing sets, and a troupe of actors who can bring any message to life. Host Gary Pageau and Vanelli discuss the common hurdles small businesses face and spin them into opportunities, showing how to slice and dice longer videos into engaging morsels that keep your brand at the forefront. Step away from the noise of raw, user-generated content and into the realm of polished yet punchy advertising pieces that blend professionalism with entertainment. Join us for a deep dive into the creative and technological forces shaping video marketing today, offering practical advice and thought-provoking strategies to ensure your content not only turns heads but turns profits too. Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Join us on a visual odyssey with Andy Marcus, the president of multigenerational NYC studio Fred Marcus Studio and president of the International Photographic Council (IPC). In a heartfelt recount of his family's history, Marcus unveils poignant chapters from his father's flight from Germany to the establishment of a legendary photography business serving high-profile clients. The Fred Marcus legacy, steeped in rich tradition and continued by Andy's son, Brian, exemplifies the art of capturing life's grandest moments. Marcus also serves as the president of the IPC, with the mission of fostering unity and recognition in the photographic community. Hear about the IPC's dedication to nurturing the future of photography through selective scholarships, and how enthusiasts can become part of this vibrant community. With a spotlight on the upcoming IPC luncheon, Marcus highlights the unique opportunity for networking and engagement—essential for those with a passion for the photography industry. MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Ever felt like you were meant for something different than the path you initially chose? Emma Alexander sure did. She joins Gary Pageau of the Dead Pixels Society as the co-founder of Wisern and Mother Bran, to share her serendipitous transition from behind the lens to the logistics of the photography industry. She recounts the pivotal moments that led her away from the camera and toward her true calling in production and strategic planning. This isn't your ordinary story about photography; it's a narrative of self-discovery and the hard-earned triumphs in the art of business and creativity.Alexander illustrates how embracing core values can be the beacon for navigating the tumultuous seas of the industry, especially for those championing underrepresented artists. And if you're struggling with the solitary nature of creativity or finding confidence in your pricing, Alexander's insights will be invaluable. Join us for a candid conversation filled with strategies for success, from finessing your five P's to steering through client management with grace—and prepare to be empowered on your journey to professional and artistic fulfillment.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

ImageQuix, a leading provider of software solutions for professional photographers, recently announced the acquisition of Fotomerchant, one of the most respected end-to-end workflow solutions for high-volume studios. In this special group interview episode, Gary Pageau of the Dead Pixels Society talks with Tim McCain, president, of ImageQuix; Elmar Platzer, CEO and co-founder, of Fotomerchant, and Derek Clapham, CTO and co-founder, of Fotomerchant, about what this combination means for the industry, for the companies and their customers.MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Join the celebration as we hit 150 episodes! This time, Gary Pageau talks with long-time Dead Pixels Society member Andrew Laffoon, CEO and co-founder of Mixbook. Listen to the story of Mixbook's transformation from a simple yearbook concept to a pioneering force in photobook storytelling. Laffoon shares the story of how the company continually adapted to the seismic shifts in photo printing technology, from the boom of the mid-2000s to today's cutting-edge AI, all while responding to the creative needs and desires of their customers.Uncover the secret sauce of Mixbook's success: A combination of a robust bootstrapping culture and a deep understanding of consumer needs. Laffoon sheds light on the strategic establishment of an Eastern European engineering hub, the underappreciated role of company culture, and the gritty determination that fuelled Mixbook's growth while maintaining a lean investment strategy. Then, he shares the nitty-gritty of AI's role in curating customer experiences that resonate with authenticity and personal storytelling, and how Mixbook is navigating the delicate balance between technological advancement and user agency. If you're fascinated by the confluence of AI, creativity, and the personalized future of print media, this is one episode you won't want to miss.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Unlock the secrets to maximize the impact of Google Ads with insights from Dimitri Smirnov, CEO of Big Life Marketing. In this interview with Gary Pageau of the Dead Pixels Society, Smirnov reveals how to make each ad dollar work harder, and why your business should leverage Google's extensive reach, especially in the photo imaging industry.Venture deeper into digital marketing as he explores the nuances of advertising across Facebook, Google, and YouTube. Discover the distinct customer mindsets unique to each platform and how to navigate Google's mysterious algorithm updates that can make or break ad performance. Smirnov illuminates the process of repurposing content and the indispensable art of A/B testing—fine-tuning every element of your campaign from snappy headlines to compelling calls to action—to ensure your advertisements aren't just seen but truly engage and convert.Rounding out the discussion, Smirnov challenges the traditional confines of advertising budgets, by advocating for a nimble, data-driven mindset that can propel small businesses. He shares insights from his affiliate marketing practice, emphasizing how small enterprises can outpace their larger counterparts with agility and quick decision-making.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Imagine transforming a clutter of dusty old family films into a sleek, modern viewing experience. Robert Marks, CEO of Projector, explains the compelling reason behind this new digital video service in this interview with Gary Pageau of the Dead Pixels Society. Marks' entrepreneurial spark ignited from a personal need to easily access and enjoy his own family's cherished visual memories, leading to the creation of a unique platform that's been called 'Netflix for your home movies.'This episode unpacks the nuts and bolts of Projector's annual subscription model and its standout feature: Turning photo albums into cinematic slideshows right on a TV screen. The conversation leads us through the user-friendly design and Marks' vision for a future where our personal histories are as streamable as our favorite shows.Lastly, Marks gives us a behind-the-scenes tour of how Projector's growth was propelled by affiliate marketing, rather than costly advertising. He shares insights on forging fruitful partnerships, such as those with The Photo Managers and IPI Photo, which helped garner an enthusiastic early adopter community. The discussion reveals the strength in leveraging established networks and the low-overhead, high-reward business model that's setting Projector apart in the digital legacy space.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Learn more about the intersection of photo printing and direct-response advertising as Gary Pageau of the Dead Pixels Society as he interviews  Bill Testa, the mastermind behind the new free photo-printing app, Frintz.  Moving away from his three-decade tenure in the printing industry, Testa has crafted an innovative platform where free, high-quality photos meet targeted advertising. Frintz is a fresh approach to consumer engagement and brand connection. In this episode, we explore how Frints utilizes demographic and geographic insights to curate personalized advertisements without encroaching on user privacy.Testa is transforming print advertising with his platform bringing major brands into the fold and demonstrating how QR codes and a revenue-sharing model can create a symbiotic ecosystem for all involved. By appealing to a demographic that's grown distant from physical prints, Frintz is re-establishing the value of the tangible in a digital world.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Prepare to unlock the mysteries of transforming a passion for photography into a thriving business with guest Dave Herring. In this interview with Gary Pageau of the Dead Pixels Society, Herring unfolds his narrative, detailing his pivot from nonprofit pursuits to the bustling freelance photography scene. He shares the mechanics of establishing a photography business, the art of diversifying one's creative portfolio, and the dance of forging partnerships with tourism boards for travel photography. Herring's tale isn't just about the perfect shot; it's a masterclass in the subtle blend of still and video, propelled by innovative tools that cater to the hybrid demands of today's visual storytelling.Herring discusses the mind of a creator, where structure begets freedom, guided by the wisdom found in the classic book "The E-Myth Revisited." In this interview, he shares insights into evading the snares of creative burnout, drawing on the profound teachings of thought leaders like Patrick Lencioni and Dr. Henry Cloud. Moreso, witness the transformative power of local creative communities, particularly within the flourishing hubs of the Bay Area and Silicon Valley, as they serve as the incubators of innovation and communal inspiration for artists and entrepreneurs alike.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

In this episode of the Dead Pixels Society podcast, Gary Pageau talks again with Keith Barraclough, CTO and CPO of Zenfolio, a comprehensive business solution tailored for photographers, complete with beautiful galleries, CRM, and campaign management capabilities. Barraclough describes Zenfolio's pivotal role of mobile-first design and how AI is revolutionizing workflows for photographers.Barraclough describes the company solutions AI brings, from showcasing mobile device products to providing relevant examples for users. Barraclough advocates that all the advancements have privacy as a top priority, and photographers can even tailor multiple versions of their sites for different seasons or markets.Barraclough explains the image processing process on the photographer's machine before uploading to the service, ensuring privacy and protection. He discusses the balance between authenticity and manipulation in the age of AI, the increasing demand for branding in portrait photography, and the changing dynamics between photographers and consumers due to social media. Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Get ready to dive into the murky waters of cybersecurity with our guest, Matthew Wolfe, director of Cybersecurity Operations at Impero Software Solutions. Ever wonder what information is under threat in the photo/imaging industry? Ever consider the ramifications of mishandling sensitive data? Wolfe unveils the significant role of human error in data breaches and emphasizes the value of cybersecurity awareness in preventing attacks, particularly through email phishing scams. We also discuss the devastating effects of compromised server security, using the Los Angeles Unified School District hack as a chilling case study.In the second part of the discussion with Gary Pageau of the Dead Pixels Society, Wolfe delves into the chilling realities of ransomware, remote access Trojans, and the importance of email security gateways. Through the discussion, he highlights the urgent need for school photography companies to protect children's personal information and provide insights into the alarming value of social security numbers on the dark web. Learn how to navigate the perilous path of cybersecurity and shield your business from these hidden threats. Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning

Get ready to uncover the transformative journey of WCD as it expands with Curavate, a  personalized print fulfillment venture. Our guest, Lindsay Duprey, COO of WCD, discusses with Gary Pageau of the Dead Pixels Society the tale of this evolution that expands from a film and digital lab to a full-fledged print powerhouse. Duprey shares the unique customer-focused approach that WCD has adopted and highlights how they've co-created solutions with clients, enhancing their customer service experience. Duprey explores the creation of Curavate, an internal startup within the longstanding family-owned WCD, focusing on the wall decor market. Duprey deciphers the nuances of the branding process, the potential of tapping into the US market, and the wide range of products Curavate offers. Lastly, we delve into the brand's marketing and pricing strategy, shedding light on its playful persona, the challenges of pricing, and its aim to provide value while maintaining a mid to higher-end positioning.Energize your sales with Shareme.chat, the proven texting platform. ShareMe.Chat ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!MediaclipMediaclip strives to continuously enhance the user experience while dramatically increasing revenue.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.Contact us at gary@thedeadpixelssociety.comVisit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details.Hosted and produced by Gary PageauEdited by Olivia PageauAnnouncer: Erin Manning