Dear Video
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© Peter Preston
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Weekly interviews with experts and professionals who share what's working and what's not in the world of video marketing.
33 Episodes
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Paul Sheaffe helped bring the Sydney Olympics to TV and went on the build his own production company here in Australia.
He focuses on creating specialist and personalized video for businesses and unique occasions, including funerals and memorial services. If you're wondering why you would want to do that, have a listen - Paul makes a good case for it.
If you own a small business, Paul also lays out exactly what kind of video you should have and where you should put it on your site. He practices what he preaches, so you know he ain't blowing smoke.
Where to find Paul:
@PaulsProductions on Facebook
LinkedIn
PaulsProductions.com
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Robert Cassard is a video producer, app builder, and video growth hacker helping companies automate and use video at scale. In this episode we cover a lot of ground and whether you own a business or run a sales, marketing or customer success department you will come away with some ideas for injecting more high-impact video into your growth plans.
Here’s just some of what you’ll learn from Robert:
What authenticity means and why it wins in video
How to use video at every stage of a customer lifecycle
The #1 way to boost your SEO rankings (yes, it involves video)
You can find Robert online here:
Videogrowthhacker.com
YouTube Robert Cassard about guitar
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Video for video’s sake is cool and all, but if you want your business videos to serve you well you need to tell your viewers what you want them to do. That starts by knowing who your audience is and which ‘next step’ you want them to take when they consume your content.
Paul works with organizations to tell better stories and engage their audiences through video and he shares some great tips you can use in your business:
Why you shouldn’t worry about how long your videos are, but how boring they are
How adding closed captioning to your social video can get you more viewers
How he turns one long-form video into dozens of pieces of shareable content
FREE BONUS CONTENT:
Get Paul’s Content Atomization Checklist at --> dearvideo.com/atomize-with-paul-matthew
You can find Paul here:
PaulMatthewMedia.com
Paul on LinkedIn
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Trey Morrow is a video producer and broadcaster with a love of animals and good old fashioned storytelling. In this episode, we dig in to why we all need to reflect on the value of our work and our time, how to attract the kind of clients, people and projects you want to work around, and why it pays to look local for a good untold story.
Find more from Trey here:
TreyMorrow.com
LocalTakes.com
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Jill Addison of FA Client Machine joins us to talk about how she found and chose a profitable niche for her business, why it’s important to pay attention to who you’re working with, what video can do for your email marketing and your SEO, and why video and digital marketing trends have just accelerated this year.
Jill also shares how her business model has positioned her business for growth across multiple verticals, so whether you’re a business owner, a marketer, or a video producer, there’s something in this episode for you.
Find more from Jill here:
FA Client Machine
LinkedIn
NB: Sometimes the links above don't actually work... So here they are in typable format:
FA Client Machine - http://bit.ly/FACMachine
LinkedIn - http://bit.ly/JAddison
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Adam Harder is a video marketing manager at Digital Ocean, but that’s not the whole of it. Adam’s video career started in the Air Force, has taken him all over the world, and has given him experience with every aspect of video production and marketing.
With three degrees and a ton of experience, Adam knows his stuff. Here’s just a bit of what you’ll learn from Adam in this episode:
How to tell stories that aim for the heart
Why patience is key to finding, telling, and producing great stories
Where to look for good stories (hint: it’s probably not where you think you should look first)
A note about the audio: Something funny happened to the audio in this episode, and both tracks (Adam's and mine) have some noise that refused to be edited out. There's still heaps to learn in this convo, so press play and have a listen. ~Peter
Here’s where to find Adam online:
LinkedIn
Adam’s portfolio
Digital Ocean on YouTube
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Nina publishes a new video every day of the work week and she can tell you exactly how to do it too.
Nina is a storyteller and video democratizer who helps entrepreneurs create consistent & easy-to-implement video content to grow their businesses.
Listen in as Nina and I talk video strategy, her K.I.S.S. approach to making high-impact videos (that she often makes right on her phone) and more:
Why you either have a video strategy or you're screwed
Hear what Nina means by "one video, one message, one touchpoint"
How she bulk produces her videos so she can show up and help people every day
Where to find Nina:
Nina on LinkedIn
Clockwise Productions
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Do you ever wish your customers could see your vision for your company?
Trevor Hellman is a Senior Video Producer at Hudl, a forward-thinking sports analytics company. In this episode, Trevor shares how he and Hudl use brand storytelling to get customers to buy into the direction the company is going. They’re educating customers on where Hudl is going and asking them to invest in the company’s growth and come along for the ride.
Yes, it’s brand storytelling, but Trevor puts his customers at the heart of the story. Here’s what you’ll learn from this episode:
-- How to get customers to invest in your growth by putting them first
-- Why knowing your core values and sticking to them makes communicating with customers easier and way more effective
-- When to share your customers’ stories internally
Find Trevor and his work here:
Hudl.com
Hudl on Instagram
Hudl on YouTube
Trevor on LinkedIn
Breakthrough Summit Live
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Adam Palmer thinks you should make more art.
In this conversation, Adam and I talk about how companies can take their ideas and translate them into visual stories that move an audience closer to the brand. We also touch on why you should only show your best work - and why you should keep some of your videos to yourself.
You should listen if:
You aren’t sure if video is right for your business
You want your brand to be more bold
You’re a producer looking for ways to showcase your best work and add value to your clients
Find Adam online here:
FalseColour.co.uk
@AdamPalmerDP on Instagram
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Benjamin Kitzinger is a Sr. Multimedia Marketing Manager and Video Producer at Altium, a printed circuit board (PCB) design and tools company in San Diego.
Benjamin comes at video from a different background than most of us. He studied computer science in media, so he has a deep understanding of how digital video works, as well as how to craft high-impact stories.
In this episode, Benjamin shares three ways you can make better video and grow your audience:
Widen your audience by asking different questions
Find your customers’ common denominator
How to be a better interviewer to get better stories from your customers
Tune in to learn these three tips and more.
Find Benjamin online:
On LinkedIn
Altium
BenjaminKitzinger.com
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From journalism student to singing in two metal bands to associate producer for Condé Nast, Jon Weigell may be early in his career but he’s already done heaps of great work and has a lot to share.
Tune in for this one to learn how Jon helps his on-screen talent stop actin’ like a robot and be more relatable, how any size business can make sticky content, and why it’s not ok to keep your all videos too brand heavy.
You can find more about Jon and his work here:
Jon Weigell on YouTube
Bon Appétit on YouTube
Architectural Digest on YouTube
Epicurious on YouTube
Sabretooth on Spotify
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Nathan Richer, the video production manager at Ruger Firearms, joins me today. Nathan has great stories about shooting video of people shooting guns.
He also shares:
How you can use video to provide good customer service and good customer care
How you can use video to mentor your customers if they're new to your brand, your service or your products
Why it's important to take time off and give your mind a break and how Nathan goes about doing that
Where can you find Nathan?
Nathan on LinkedIn
Ruger Firearms
Ruger on YouTube
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Michael Henley is helping his company and others thrive with video content. Michael is a video and digital content producer with Epic Agile, where they help companies adopt agile practices while having a blast doing it.
Michael and the Epic team have a unique approach to using video throughout the entire business, from attracting the right clients to finding new talent. Video is a part of nearly every aspect of the business.
In addition to understanding why you should create content for an audience of one, here’s what you’ll learn in this episode:
What is the SENT Framework and how you can use it to tell better stories?
How video can be used for attracting clients and colleagues
Why sometimes you should keep the conversation going instead of trying to start a new one
You can find Michael here:
LinkedIn
Epic Agile
Epic Agile on YouTube
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Avery Grasse leapt out of his comfort zone when he was 18 years old and he hasn’t really looked back since. From a missions trip to Mexico to Huntsville, Alabama, Avery has traveled and seen a lot, but the thing that stuck with me from our talk is his humble dedication to making better and better video for business owners.
You’ll hear how to do high impact business video on a small scale, how to find and work with people who are better than you at certain parts of production, and why you should take the initiative and do the work you want to get paid for before people are willing to pay you for it.
Find Avery online here:
Avery on LinkedIn
Holtz Branding
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Conor Olmstead is a Video Producer at America’s Test Kitchen. In this episode we touch on why knowing your limits can help you grow into new and exciting roles plus why sometimes you just need to do crimes.
Click these links to find Conor and his work:
Conor on LinkedIn
America’s Test Kitchen Website and YouTube Channel
Instagram
Twitch
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Chris Schwager has been doing this video marketing thing for nearly two decades. He’s got a lot to share and he’s not shy about it.
A lot has changed since Ridge Films started in 2002 and if you tune in to this episode you’ll hear where that journey has taken Chris and where we’re at today.
Press play and listen in - Chris tells what you need to know to make your videos work for your business today.
Where to find Chris:
LinkedIn
Ridge Films
Video Marketing Legend Podcast
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Whether he's finding good stories to tell at work or struttin' the stage with his band, James Serra is a seriously fun dude. Join us as we talk about how any business can find good stories to tell, who to focus your storytelling on, what it's like to be in a band with your brother (even during a pandemic) and his super cute pup, Rambo.
Find out more about James:
James on LinkedIn
Face Time Police (the band)
LogicGate
Rambo on Instagram
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Just because you’re in business doesn’t mean you can’t connect with your audience emotionally. Today’s talk with Kara Chin of Business Insider goes deep into why it’s important to find the emotional side of a story and how to find it (hint: it’s start with really listening to people).
We also talk about how you and your content can be more inclusive, no matter how big your team.
Find and connect with Kara here:
LinkedIn
Twitter
Instagram
Voices of Color
Kara's Business Insider Profile Page
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How do you make sure your videos capture and hold attention? Taylor Moyle has an idea and in this episode he shares how he goes about making videos that make people stop and watch.
Taylor is the Video Producer for Underknown's What If, a social media channel that offers "an epic exploration of possibilities".
In this episode we talk about how Underknown approaches content planning and creation that is fast-paced, educational, and for damn-sure attention grabbing.
Where to find Taylor and his work:
Underknown
What If on YouTube
Taylor on Twitter
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Mykim Dang, Executive Producer at America’s Test Kitchen and a bit of an adventurer, joins us to talk how to put together a story arc, why you should experiment more, and how to give your mind some time off (hint: her escape involves lots of water and and very measured breathing).
You should listen to this episode if you want to learn how to capture attention online, how to start experimenting with different formats (think vertical vs. landscape), and how to give your creative and active mind a rest.
Where to find Mykim:
ThisIsMykimDang.com
America's Test Kitchen
LinkedIn
Twitter
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