The Crazy Ones

Episode 37: Founders, what if you could hire an agency that could write text-based content for your business? While there are plenty of services that help you with short-form videos, which is also important, text-based platforms get overlooked. Founders can spend vast amounts of time writing up content on their LinkedIn or Twitter. Alex Lieberman (@businessbarista) pitches a content agency idea that specializes in text-based platforms to give you back hours and hours of your time.  Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 36: Alex Lieberman (@businessbarista) brings you a special Wednesday edition of Founder’s Journal to share lessons from Bill Perkins’ Die With Zero. It’s a playbook on how to live life by maximizing enjoyment vs. maximizing wealth. Entrepreneurs can get caught up with racking up as many dollars as they possibly can but miss out on investing in experiential moments that can pay dividends over time. Here are the biggest lessons: Life is not a game of space invaders Experiences are investments like stock There’s a huge cost to having money left over The human brain is irrational about death You should save less, especially when you’re young Die with zero doesn’t mean you don’t care about kids or charity The optimal time to extract enjoyment is ages 26-35 Health is the #1 factor affecting lifetime fulfillment You should find more and more ways to exchange $ for free time There’s 2 common regrets people have on their deathbed Use time buckets #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 35: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) look at the people behind some of the biggest business conferences today. If Alex and Jesse could start their own conference, what kind would it be and how would they start it. Also, should you avoid or embrace confrontation? Alex and Jesse discuss why confrontation can be beneficial even if it's uncomfortable.  #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Learn more about Electric here: https://electric.ai/crazyones Learn more about ADP here: https://adp.com/thecrazyones Learn more about Mailchimp here: https://mailchimp.com/guesswork/ Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

Episode 34: Are you spending too much time on things that aren’t really growing your business? Alex Lieberman (@businessbarista) shares his take on the pros and cons of being a scrappy entrepreneur. Some of the common pitfalls every entrepreneur faces are often areas they think are important. Knowing when and how to spend your resources wisely can ensure you’re spending precious time in high leverage areas.  #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 33: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) do another round of High, Low, Buffalo to catch up. Jesse shares how he’s been able to disrupt his meetings at Kahani to make them much more efficient and effective. Alex talks about his experience purchasing a Rolex watch, which leads him to go down the rabbit hole of the history behind Rolex and how they’ve become a timeless luxury brand.  #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Learn more about Electric here: https://electric.ai/crazyones Learn more about ADP here: https://adp.com/thecrazyones Learn more about Mailchimp here: https://mailchimp.com/guesswork/ Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers.  Links: http://paulgraham.com/ds.html https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got https://viral-loops.com/blog/robinhood-referral-got-1-million-users/ #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 31: (Recorded 03/10/23) Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) react and unpack the news about Silicon Valley Bank and its collapse. Jesse goes into where banks fit in the entire financial ecosystem and how they relate to startups. Then, they go into some of the early lessons learned that could apply to business leaders.  #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Learn more about Electric here: https://electric.ai/crazyones Learn more about ADP here: https://adp.com/thecrazyones Learn more about Mailchimp here: https://mailchimp.com/guesswork/ Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

Episode 30: Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman (@businessbarista) has 7 important lessons to keep your meetings under control. By incorporating these lessons, you’ll know when a meeting is needed or not (Hint: most of the time, it’s not).  #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 29: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) catch up to talk about Jesse’s tips on unplugging when going on vacation. Then, the guys get into the incredible story of Sam Zemurray, the billionaire that built his fortunes in the banana business. Lastly, Alex and Jesse analyze Doola, a startup that aims to streamline the legal formation of companies.  Links: Super Heroes Go In For The Plunge #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Learn more about Electric here: https://electric.ai/crazyones  Learn more about ADP here: https://adp.com/thecrazyones Learn more about Mailchimp here: https://mailchimp.com/guesswork/ Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

Episode 28: In this episode, Jesse Pujji (@jspujji) breaks down what a venture studio is, the pros & cons of a venture studio, and examples of successful studios that could be your source of inspiration. Then, Jesse shares what the future could look like for his very own venture studio, Gateway X.  #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 27: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are sitting down with Isaac Medeiros. He’s the founder of MiniKatana, a product company that is wildly successful because of its…content? That’s right. MiniKatana goes beyond building products. In fact, they see themselves as a media company that creates viral videos attracting 300M views a month. Isaac shares his journey of finally starting a successful business after 7 failed attempts.  Links: 7 things you probably didn't know about me MiniKatana Store MiniKatana YouTube page Isaac’s learnings in the last 6 months MiniKatana’s wild month #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Learn more about Electric here: https://electric.ai/crazyones  Learn more about ADP here: https://adp.com/thecrazyones Learn more about MailChimp here: https://mailchimp.com/guesswork/ Disclaimer - MailChimp sponsored this segment of the podcast. MailChimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

Episode 26: It’s ok, you’re not alone. Today, Alex (@businessbarista) tackles the phenomenon that affects even the most prominent leaders today: imposter syndrome. Whether you’re an executive of a multinational corporation or small business owner, we’ve all dealt with it. Alex is here to share his thoughts on how he’s been able to manage the self-doubt that can creep up from imposter syndrome. Listen to this episode if you’re needing some help getting through those mental blocks. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 25: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing how Rihanna built her businesses. From convincing Jay-Z to being a multi-platinum artist to establishing her fashion brand, Fenty Beauty, Rihanna has grown to be one of the most iconic figures today. Then, Jesse and Alex get into how to validate your business ideas, sharing insights and methods to ensure entrepreneurs properly test their idea to gauge if there’s a demand. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast. Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 24: In this episode of The Crazy Ones, host Jesse Pujji (@jspujji) is sharing his seven biggest takeaways from launching GrowthAssistant, which celebrated its 2-year anniversary on February 10th. Listen to hear Jesse share some really sage advice on what to keep in mind when starting a new business. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Links:  Jesse’s tweet

Episode 23: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing product-market fit: how to find it, what to do when you don’t have it, and just how much you should actually worry about it. Then, Jesse and Alex jump into a discussion about billionaire Sir Richard Branson and his illustrious entrepreneurial career, his approach to starting new businesses that has made him so successful, and what we entrepreneurs can learn from his story.  #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod (00:57) - Intro (04:55) - The Rundown (05:29) - Finding product-market fit (16:00) - How Jesse re-directed his approach after Kahani didn’t have clear product-market fit (22:57) - How Jesse approaches the problem when you don’t have a perfect market or economy for launching your product (28:50) - Why Jesse thinks no one should overly concern themselves with product-market fit (32:28) - Key tips for finding product-market fit (33:45) - The Richard Branson story (44:22) - How Richard Branson thinks about starting new businesses, and his holding company Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 22: In this episode of The Crazy Ones, host Alex Lieberman (@businessbarista) is walking you through why, when, and how to craft the perfect investor update, complete with advice from some very experienced investors. #TheCrazyOnes #Startups #Entrepreneur Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  Subscribe to Morning Brew! Sign up for free today:  https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Links:  Alex’s investor update tweet Daniel Gross’s investor update resource

Episode 21: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are getting into all things crowdfunding. Alex has decided to create a Kickstarter campaign for his new business, The Plunge, and is learning a lot in the process—from the secrets behind the most successful Kickstarter campaigns in history, to knowing how and when to pursue crowdfunding. Listen to hear Alex share what he’s learned about crowdfunding, and Jesse’s opinions on Alex’s approach to launching The Plunge. #TheCrazyOnes #Startups #Entrepreneur #Kickstarter Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji)

Episode 20: In this special bonus episode of The Crazy Ones, host Alex Lieberman (@businessbarista) is telling you everything you need to know about personal knowledge management. That’s right, Alex is breaking down and summarizing what he’s learned in a recent course he took called Building a Second Brain, all about knowledge management and how to make the most effective use of the information you consume.  #TheCrazyOnes #Startups #Entrepreneur Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod (00:00) - Intro (01:18) - Episode rundown (01:36) - What Personal Knowledge Management is (03:35) - Why it’s worth considering creating a Personal Knowledge Management system (05:42) - The essential building block of building a second brain: CODE (07:28) - How Alex is applying CODE to the launch of his backyard game, The Plunge (10:35) - Explaining the organizational strategy of PARA (18:56) - Why it’s worth building a second brain Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Links:  Tiago Forte’s blog https://www.buildingasecondbrain.com/

Episode 19: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are breaking down the recent sale of Jesse’s first business, Ampush. From building the company in the early days, to making the decision to sell, to the actual negotiations and the emotional aftermath, Jesse and Alex dig into all of it. #TheCrazyOnes #Startups #Entrepreneur Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod  (00:46) - Intro (04:50) - How Tinuity came to acquire Jesse’s company, Ampush (07:20) - The creation and growth of Ampush (18:43) - The first time Ampush tried to sell (24:35) - What led Jesse to transition out as Ampush’s CEO (30:04) - What drove the more recent decision to sell Ampush (32:41) - What the process of selling Ampush looked like (43:44) - What Jesse prioritized when negotiating the sale of Ampush (49:53) - The emotional experience of selling Ampush (1:02:25) - The importance of having a supportive partner in the entrepreneurial journey (1:06:05) - Why the sale has made Jesse feel successful (1:08:03) - How Jesse thinks about raising his kids now that he’s reached a certain level of success (1:10:51) - What’s next for Jesse  Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) Links: Jesse’s 2010 Online Lead Generation deck  Jesse’s twitter thread after selling Ampush Tinuiti Acquires Ampush

Episode 18: Today, host Jesse Pujji (@jspujji) is bringing you a special bonus episode addressing a frequently asked question—how do you run a great team off-site? Listen to hear Jesse break down the fundamentals of running an impactful off-site with your team—from effective preparation, to what types of strategy sessions to hold, to the best team-bonding exercises.  (00:00) - Intro (00:29) - Why you run an off-site (01:24) - How to run an effective strategic off-site  (05:14) - What makes for a great off-site beyond strategy (6:00) - Bonding games and exercises (07:11) - Important things to keep in mind when preparing for your off-site   #TheCrazyOnes #Startups #Entrepreneur Watch this episode on YouTube here: https://www.youtube.com/@TheCrazyOnesPod Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Our Hosts! Alex Lieberman (@businessbarista) Jesse Pujji (@jspujji) #TheCrazyOnes #Startups #Entrepreneur Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt