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Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with Realtor, Owner and Creative Designer at House of Huck Interiors, Meredith Huck.Meredith and her husband live in coastal Connecticut with their two young children. She is also a licensed real estate agent in the state of Connecticut. And enjoys supporting her clients to turn average houses into spectacular homes.Crystal and Meredith discuss transitioning from a corporate job to her passion project. Watching her colleague succeed with his interior design inspired Meredith to scale up her passion into an interior design business. Meredith shares that starting your own business can be challenging, it requires you to learn as you go and keep on learning. Meredith mentions that being organized and having a plan are essential in keeping your business processes. A to-do list will also help you visualize where you want to go, as well as keeping all your projects on track. And constant communication with your Clients keeps them updated on the project as well as demonstrating your professionalism.Meredith continuously networks with other Designers and reaches out to potential customers. Building a portfolio is a significant factor in getting your first client. You can also do pro-bono design projects for friends. It is a great way to showcase your skills when you are still building your business. In addition, you can post on social media to build awareness of your design skills. And with the hopes of reaching your target customers.So join Crystal and Meredith as Meredith shares her transition from corporate job to doing what she loves most. Then “Do something today that your future self will thank you for” and follow your passion.If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Meredith:Website : houseofhuck.com     I     IG : houseofhuckRecommended podcast/books:Design Biz Survival Guide podcast I Well Designed Business podcast I Homebody by Joanna Gaines
Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with fellow interior designers and founders of EA Home Design, Kevin Kamali and Ali Meshksar.Kevin and Ali quickly found a growing need for their services as the home renovation space began to evolve. Offering bespoke design solutions to homeowners that want to take their interiors to the next level, the two entrepreneurs have become leaders in their field, creating transformational designs including kitchens and bathrooms that have luxurious finishes.They share that excellent customer service is one secret ingredient in growing your business. In a congested industry like home renovations, how you treat your customers impacts client retention and business growth. Kevin and Ali ensure that they're able to be transparent with customers. Knowing what your customers want and having consistent communication are essential to making your project run smoothly.Kevin and Ali continued to discuss another thing that's relevant to any business's success which  is leveraging the power of social media. They emphasized that building your social media presence is vital to attracting potential clients and engaging with them. In turn, potential customers will get to know and trust you. And, when the time comes that they'll need your service, they will remember you as a figure of authority.They have also created a system where customers can set their consultation schedules online. Providing them with project estimates will determine if they're interested in proceeding or not. You have to set specific criteria on what type of clients you are willing to work with. Kevin and Ali also assure us that they may not be the cheapest home renovation in the area, but they're the best price for the quality of work.So join Crystal, Kevin and Ali as they discuss how they grew their multi-million dollar home renovation company. Then “Do something today that your future self will thank you for”. And level up your customer service skills in order to retain and attract new clients.How to reach Kevin and Ali:Website : eahomedesign.com/     I     IG : ea_home_design     I     YouTube: EAHomeDesignNEED STANDARD OPERATING PROCEDURES for your interior design business? Get it in the show notes of Crystal’s episode Why you need SOP’s in your Interior Design business.
Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with fellow interior designer, Racheal Hageness.Racheal is a creative professional with proven success in high-end residential design and hospitality design. Daughter of a successful construction business owner and a wildly creative mother. This proud Midwesterner has been around construction and interior design all of her life. Racheal continues this family tradition with nearly two-decades of award winning luxury environment design under her belt.She started out in this industry in hospitality interior design, then she shifted to high-end residential design. This switch has helped her to become a well-rounded interior designer by ensuring that the property is aesthetically beautiful, and personalizing each individual residence she works on.Racheal’s states that the goal of hospitality is to make everyone feel at home. Her business emphasizes the importance of providing a high level of service. Involving the homeowners in the planning and the operations will ensure that your design complements their way of living without compromising the functionality of every custom piece in their homes.Her business model has always been to empathize with clients' individual needs. She wants to assure them that their homes are not someone else's but their own. Though Racheal has a team supporting her, she wants to be the main person of contact with her Clients. Building solid client relationships is her top priority which is facilitated through her exemplary level of service. So join Crystal and Racheal as they discuss her journey from hospitality design to a residential design. Then “Do something today that your future self will thank you for” and put a little more time into building your Client relationships. If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Racheal:Website : aspenjamesdesign.com     I     IG : aspenjamesdesignVideo podcast : https://www.youtube.com/watch?v=doNXgRzVdpARelated episode : Creating Emotional Homes and Retail EnvironmentsRecommended podcast/book: Think and Grow Rich book   I   Productivity Straight Talk podcast   I   Armchair Expert podcastNEED STANDARD OPERATING PROCEDURE for your interior design business? Get it in the show notes of Crystal’s episode Why you need SOP’s in your Interior Design business.
Featured in this week’s episode of The Productive Designer, host Crystal Collinson interviews entrepreneur Richard Schnitzel.Richard owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond. In his previous career as a Mechanical Engineer he worked across all aspects of business from sales and estimating to project management and high-end design. He believes automation doesn’t have to be a dirty word and created the concept of “Authencious” Automation to help entrepreneurs level up their business through the power of technology. Crystal and Richard talked about leveraging your business with automation. Richard emphasizes the importance of understanding your primary business operations, and the workflows it entails. He helps business owners figure out what type of work they want to free themselves from doing. From there, it enables him to translate what kind of automation is fit for their business and explain to them the full scope of why automation is necessary.Richard shares that improving efficiency and efficacy are the two main goals of business automation. The process should make workflows and processes more organized, streamlined, and less stressful. He also does not guarantee that during the primary stages it will be smooth-sailing. It is like adjusting to new habits, taking detours, reassessing the effectiveness of your procedures towards achieving your desired outcome.So join Crystal and Richard as they discuss business automation and how it will help to leverage your business operations. Then “Do something today that your future self will thank you for” and try automating at least one thing in your business.If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Richard:Website : richardschnitzel.com Recommended podcast/books:Tim Ferris podcastWooden on Leadership book by John Wooden
Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the Productivity Specialist, Amber De La Garza.Amber is a sought-after coach, trainer, speaker, writer, host of the Productivity Straight Talk podcast, and creator of the S.T.O.P. Leverage Formula. She helps business owners improve their time management and increase your productivity to maximize profits, reduce stress, and make time for what matters most!Crystal and Amber talk about productivity as a business owner. Amber explains that entrepreneurs need to know how to lead people and make decisions. She shares her S.T.O.P. framework which are the four pillars that every business owner should focus on to move and grow faster with less stress.Amber mentions that the most valuable asset in your business is yourself. She also emphasizes that productivity is a continuous learning process, and it is not something that we learn in school. As you grow in your journey as a business owner, you’ll learn how to adjust when met with challenges & obstacles , especially when you are feeling unproductive. Reminding yourself of the goals that you have set,  will help you to focus on getting the important things done. So join Crystal and Amber as they chat about how to increase your productivity and how you can use it to streamline your systems and business processes. Then “Do something today that your future self will thank you for and listen in to learn about Amber’s S.T.O.P. leverage formula.If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Amber:Website : amberdelagarza.com     I     Instagram : amber_delagarzaPodcast : Productivity Straight Talk Recommended podcast/books:Grace and Grits, Profit Boss Radio, Speaking Your Brand
Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the CEO and co-founder of DesignFiles, Sheilah MacSporran DesignFiles is an all-in-one interior design platform that empowers thousands of designers to grow their businesses with easy-to-use design and project management tools. With over ten years of experience in building interior design software, Sheilah remains committed to helping designers find a faster and easier path to success through the use of technology. Sheilah is living proof that failure is not the end of growing your dreams. Before Design Files, she and her husband had their share of failed projects and failed business approaches. Learning from your experiences will lead you to get better at approaching business success. First, you need to test out various samples and intensive research on your chosen niche to better position your product in the market. She also mentioned the importance of reaching out to your potential markets. Then, getting to know what they’re struggling with and how your product or service can solve their problems and challenges. In the Interior Design industry, designers have many tools to use to visualize their creativity. Hopping from one tool to another could mean additional hours to your workflows. Which means lesser efficiency which made her to create an interior design software.She emphasizes the need to adapt and respond to changing market demands. As a result, Design Files continuously improve their features. Along with integration to companion software such as Quickbooks. As a business owner, you need to have a growth mindset where you use your failures to grow, improve and adapt to your customers needs. So join Crystal and Sheilah as they chat about Sheilah’s journey and the challenges she faced designing an interior design software. Then “Do something today that your future self will thank you for” by listening to this conversation. And heading over to the link below to claim their 50% off Design Files subscription promotion available to listeners of The Productive Designer podcast.If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Sheilah:Website: designfiles.co     Resources mentioned:50% promotion - this is an affiliate link which means I will receive a small affiliate commission for anyone who signs up at no cost to you.
Featured in this week’s episode ofThe Productive Designer, host Crystal Collinson chats with fellow designer. Maia Roffey.Maia is a graduate of McMasters multi-disciplinary Arts & Science program in Hamilton Ontario. She took a brief detour into law school on the West coast before finding her niche in design. She graduated with honours from Ryerson’s School of Interior Design. Completed her BCIN, LEED AP, and NCIDQ designations before founding Black Sheep Interior Design.Crystal and Maia take a detour from their original topic, to chat about the supply chain collaboration and other issues we are all currently facing. Maia refers to lifting up a rock in the garden, and seeing all the ants working away. The COVID pandemic has revealed the inner workings of the supply chain. When one or two of the links in the chain breaks, the entire system is affected.To avoid the stress in the procurement process for any design project, Maia recommends documenting everything. And to be as transparent as possible with the process to your client. During the last 2 years of the pandemic, no matter where you purchase from, you will meet exhausted people along the way and oversight and mistakes still happen. Patience and kindness plays an essential factor in understanding and building a great network of people to rely on and work with.From the moment we signed in on the contract to the right end of the project, we must be responsible to our clients and to our collaborators. Be transparent with the documentation of the process so clients can have proper expectations. Communication is key to the successful supply chain collaboration, project management, and procurement of any design project.So join Crystal and Maia as they talk about supply chain collaboration and the effect of Covid in the supply-chain. Then “Do something today that your future self will thank you for”. Listen to this conversation and also consider supporting Eva’s Initiatives Charity.If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Maia:Website: blacksheepinteriordesign.com      I      Instagram: @blacksheepid Facebook: Black Sheep Interior DesignRecommended podcasts:Bunga Bunga I i-Weigh I Momgasm
Featured in this week’s episode of The Productive Designer, host Crystal Collinson interviews brand consultant and psychologist, Mohammed Abdelghfar.Crystal and Mo talk about brand strategy for interior designers and how to effectively position your interior design firm in the customers' minds. What questions you need to ask in order to gain clarity and focus to build your dream interior design brand. What it is that you do, that will ensure you build a long-lasting emotional relationship with customers that turns them into loyal ever advocating fans.Mo believes that branding begins with basic human design rather than seeing how to make money. Giving value to your clients on the human level enables you to resonate with them and help them efficiently. You need to build great client relationships to produce loyal fans and create more referrals as a service-based business.He emphasizes the significance of figuring out who you want to serve, and why you want to. Mo advises to focus more on the intrinsic motivators than seeing people as transactions or figures. Since business is a game of trust, you need to ask yourself what makes you different from your competitors and valuable to your clients?The transaction is just the start of building client relationships. Mo mentioned the need to leave them with an excellent first impression and continually nurture them even after the project is complete. People liked to be asked their opinions, for example asking them for feedback after the project is done. You want your client to remember the interaction in addition to the product itself.So join Crystal and Mo as they talk about branding and brand strategy. Then “Do something today that your future self will thank you for”.How to reach Mo:Instagram - @moinsightsRecommended podcast/YouTube:Gary VeeChris DoValuetainment YouTube Channel
Featured in this week’s episode of The Productive Designer, host Crystal Collinson interviews fellow designer and founder of Business of Design, Kimberley Seldon.Kimberley is also a broadcaster and writer who advocates for spaces that celebrate the people who live in them. Based in Toronto and Los Angeles, the award-winning Kimberley Seldon Design Group today creates exceptional living spaces for exceptional people throughout North America. She founded Business of Design to share what she’s learned about how professionalism powers creativity.Kimberley is a firm believer of having a process in place, enabling you to streamline your operations. Track your tasks and time, gathering this data is crucial to running a profitable business.As a new Interior Design professional you need to be discerning in who you work for. Learning from a design firm that has structured business practices will influence your future work habits and operations if you plan to eventually run your own design business. Kimberley also stresses transparency with your clients from planning, negotiation, and pricing. Show your clients their wishlist and provide them with the actual price. It is up to your client to decide on what they would like to spend their money on-not yours. So join Crystal and Kimberley as they talk about her  journey in starting her coaching business, implementing systems to streamline her operations and managing her projects and clients. Then “Do something today that your future self will thank you for”. After you listen to this podcast, check out The Business of Design podcast to learn more about Kimberely Seldon and The Business Design coaching program. If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Kimberley:Website: businessofdesign.com     Facebook: businessofdesign    I     Instagram: business_of_design     Recommended podcast / book:Political Gabfest podcastCommonwealth by Ann Patchett
Featured in this week’s episode of The Productive Designer, host Crystal Collinson interviews former Assistant Dean for Mentoring & Executive Director of the Mentoring Academy at Weill Cornell Medicine, Dr. Ruth Gotian.She has been hailed by the journal Nature and Columbia University as an expert in mentoring and leadership development. She is currently a contributor to Forbes and Psychology Today where she writes about ‘optimizing success’. In 2021, she was one of 30 people worldwide named to the Thinkers50 Radar List, dubbed the Oscars of management thinking. Also, she's a semi-finalist for the Forbes 50 Over 50 list.Ruth’s  research is about the mindset and skill set of peak performers, including Nobel laureates, astronauts and Olympic champions. Her book, The Success Factor, shares the stories of extreme high achievers and unlocks the path to success.Crystal and Dr. Ruth discuss the success factor - traits & characteristics of high achievers and the four elements of success. Ruth believes that everybody wants to be successful they just don’t know how. She believes that success consists of a skill set that can be taught. Also, discovered that what works for one person may not work for another. And an individual approach is needed. Ruth explains that these are not habits but a mindset shift.So join Crystal and Dr. Ruth as they talk about the success factor and her insights about mentorship. “Do something today that your future self will thank you for”. And order Dr. Ruth’s book now, available January 2022.If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Dr. Ruth:Website: ruthgotian.com I Podcast: The Mentor Project I LinkedIn: rgotianRecommended podcast/book:Adam Grant, The Women’s NetworkA Funny Thing Happened on the Way to Stockholm book by Robert LefkowitzThe Long Game book by Dorie ClarkResources mentioned:  The Success Factor bookPassion AuditMentoring Team
Featured in this week’s episode of The Productive Designer, host Crystal Collinson talks about her recent experience on firing a client. We never go into a project thinking about how and when we would need to fire a client. Join Crystal in this solo episode as she discusses her recent experience firing a client and the lessons learned. Crystal emphasizes the importance of establishing a clear direction and set of rules that can make your collaboration successful from the start right to the end. She shares that if your client is unsure of their goal, we must guide them in order to clarify the end objective. As obvious as this may be, clarifying the desired end goal upfront is so crucial, as it puts you both on the same page from the beginning.Some clients just do not communicate effectively. Their communication style may be by bombarding you with many requests that you need to complete immediately-everything is an emergency. Others do not know what they want and are unable to articulate it clearly. It is the responsibility of the project leader, to get this information out of the Client’s heads and into a clear scope of work.  There is a saying “we teach people how to treat us”. This method not only sets the boundaries for the Designer and the project scope of work, but it’s also the best way to meet the Client’s needs and expectations. Clearly communicating a detailed process and workflow will help clients understand how the project will progress. Learning the type of client that you should or shouldn't work with, will help to hone in on the early warning signs and to know if the partnership will be a good fit or not.  The role of the business owner, you must be careful in choosing the right clients, not only for you but for your team as well. The wrong client puts a drain on time but company morale as well. Ideally, we want to address creative differences early. Firing clients should be a last resort. Establish a defined direction, set specific boundaries and deliverables upfront. So join Crystal as she shares how she’s dealing with difficult client situations like to fire a client that drains your energy and motivation. Then, “Do something today that your future self will thank you for” and set a process for managing your clients and your boundaries.Resource mentioned:The Wonderful World of Difficult Clients [Infographic]
Featured in this week’s episode of The Productive Designer, host Crystal Collinson, interviews award-winning interior designer and certified Life and Business Coach, Desi Creswell.Desi has worked at world-renowned design and architecture firms prior to establishing her own design practice. Her personal experience with burnout and the competing interests of work and home led her to transform her own life. She then used this new knowledge to provide support to the interior design community. Her training as a life coach aims to help interior designers stop feeling overwhelmed so they can intentionally build profitable, fulfilling businesses that enrich and support their lives as a whole. Crystal and Desi discuss how consistency in business is crucial in all areas of our life and business. We need to be kind to ourselves when it comes to implementing consistent practices. We have to give ourselves grace and not “should” all over ourselves. Bringing awareness to our slip-ups is the first step, then with this awareness, we can begin to be more consistent in habits we want to make.Any type of habitual change starts with a mindset and setting realistic goals that are actually attainable. There is no use in setting unrealistic goals that one would have a hard time completing or committing to. Start small and build on your wins. These wins build over time, and eventually, the habit/change becomes routine.So join in as Crystal and Desi as they chat about Desi’s journey on being a life and business coach to the interior design community and having the right mindset when it comes to consistency in business. Then, “Do something today that your future self will thank you for” and get Desi’s planner and attend their upcoming workshop. If you enjoyed the episode, show your support by buying me a coffee buymeacoffee.com/TPDpodcastHow to reach Desi:Website - desicreswell.com I Instagram - @desicreswellResources mentioned:Interior Designers Get It Done Daily Planner (Free)Goal Setting For Busy Interior DesignersFriday, December 3 at 11 am central
Featured in this week’s episode of The Productive Designer, host Crystal Collinson chats with the host of the Simplifying Entrepreneurship podcast, and a Business Made Simple Certified coach, Peter Mohr.Peter is a serial entrepreneur, owning several businesses, he is also a business broker helping people buy and sell businesses. Peter uses his entrepreneur background by helping other business owners create turn-key businesses so that they can enjoy the entrepreneur freedom and have the majority of their time working "on" their businesses, not "in" it.Crystal & Peter discuss in order to have a successful business and enjoy entrepreneur freedom,  you need the four P’s of business, Product, Process, People, and Profit. Stating how important it is to understand the problem you're solving and by showing your customer how life will be “after” your product or service. As a Business Made Simple Certified Coach, a framework Peter developed. He has simplified entrepreneurship. Depending on where you are and what you need, he can best suggest the best framework to help you in your business. So, join Crystal and Peter as they chat about Peter’s coaching business and how to gain entrepreneur freedom in your business. Check out Peter’s website for a free business assessment test which will take 15-20 minutes to complete. However, you will get a very detailed 50-60 page PDF document. Outlining what you're doing really well with your business and what you need to work on. So, “Do something today that your future self will thank you for” and take Peter’s assessment test.How to reach Peter:Website: simplifyingentrepreneurship.comLinkedIn: petermohr     I     Facebook: SimplifyingEntrepreneurshipRecommended podcast: Huberman Lab, Genius NetworkRecommended books: Business Made Simple by Donald MillerResources mentioned: Assessment Test
Featured in this week’s episode of The Productive Designer, host Crystal Collinson, chats with fellow designer and the Principal Lead Designer and Co-Owner of West of Main Design, Sascha Lafleur.Sascha had a passion for design for as long as she can remember so she  moved to Montreal to study Interior Design. She is committed to design spaces that are not just a valued addition to the client’s varied lifestyles, businesses, and environments. She believes that spaces are a true reflection of who they are, where they’ve been, and where they are going.West of Main was initially established as an interior design services business. Over time it organically became a multi-faceted business. I includes a brick & mortar furniture store as well as a newly added e-commerce store. By launching an online e-commerce store, it allows the business to reach audiences across Canada & the United States. Sascha shares how her amazing team collaborates on the concept development to nail down the design direction.  When moving on to the planning phase, this allows for the implementation phase to run smoothly as possible. When you implement something completely unorganized in your interior design services, people live in chaos for a year to two. Which is extremely frustrating for the client, construction, and the design team. Take the proper time to plan the entire project before starting construction. Then the implementation experience can be a pleasurable journey for everyone involved.So join in as Crystal and Sascha talk about Sascha’s interior design services and how she has expanded her team and furniture store . Then, “Do something today that your future self will thank you for” and listen to this episode. How to reach Sascha:Website - westofmain.comFacebook - Westofmainshoppe I      Instagram - westofmainshoppeRecommended podcast : Gut podcast
Featured in this week’s episode of The Productive Designer, host Crystal Collinson, interviews fellow designer, certified life coach and author, Carrie Leskowitz.Carrie is an award-winning interior designer with over 20 years of experience. As the founder of Carrie Leskowtitz Interiors, she helps clients nurture the holistic connections between their homes and their physical, emotional, and spiritual health. Through self-exploration and reinvention for beautifully created homes. Focused on designing for mental health connections to promote overall well-being and abundant life.Carrie shares the journey that led her in being a life coach. She believes that things happen for a reason. And that we don't always know what they are when we're in them. She decided to become a life coach to help herself to change her perspective. She started her coaching her design clients because she had seen how the interior space of home mirrors their minds. In Carrie’s book, OM for the hOMe, she shares her holistic approach to intentionally curating an environment where you’ll thrive physically, emotionally, and spiritually. It is your complete guide to designing for mental health space with your authentic self in mind to achieve Zen. Full of design philosophy, creative lifestyle tips, and introspective activities.Carrie also shares that she's working with people and companies where sustainability is of importance. She likes to use non-toxic paints which every company makes now. She also recommends reducing cleaning supplies by applying the 80/20 approach. Finding more and more people are interested in going green in cleaning supplies & beauty products.So join Crystal and Carrie as they talk about Carrie’s book about designing for mental health, her interior design business, and the holistic connection between our homes and our health as a whole. Then, “Do something today that your future self will thank you for.” and pick up Carrie’s book.How to reach Carrie:Website : carrieleskowitzinteriors.com I Instagram :  @carrieleskowitzFacebook : carrieleskowitzinteriors I LinkedIn : carrie-leskowitzRecommended podcasts: A Well Designed Business, The Genius Life and Meaningful ConversationResources mentioned - OM for the Home - A Holistic Approach to Interior Design for Your Overall Wellbeing, Body, Mind, and Spirit
Featured on today’s episode The Productive Designer host Crystal Collinson interviews TEDx speaker, author of WHY the NOSE? and Chief Executive Officer at The Scented L'air, Tracy Pepe.Tracy has over 30 years of experience developing her superpower, which is the connection between mental health and our sense of smell. She is a perfumer specializing in essential oils, aromatics and chemicals. She created various scent solutions to rethink practical synesthesia (Tracy explains what synesthesia is) in architecture and interior design. Most of her design collaborations explored the idea of sensorial expansion. Adding the intertwinement of scent strategy and color to create nearly deepened ways of visitor sensation.In this episode, Tracy breaks down scent design and essential oils for consumers to understand that scent design is more than a scented candle.Tracy talks about her book which was her personal journey as a perfumer and the fear of getting COVID. And the chance of losing her sense of smell would be like a Designer losing their eyesight. Tracy explains how COVID impacts the central nervous system. In which the number one symptom is people losing their sense of smell and their sense of taste. Noting that the unfortunately the medical community downplay this. However, in the scent world, that's a huge red flag. She shares the research information about people who loses their sense of smell is close to 76% chance to experience some form of depression.So join Crystal and Tracy as they talk about Tracy’s scent business, the relation of smell and depression, and the qualities to look for in buying essential oils.Then, “Do something today that your future self will thank you for”. And contact Tracy to get your copy of her new E-book, free smelling kit, or workbook.How to connect with TracyWebsite: smellingpink.caLinkedIn:  Tracy PepeRecommended podcasts/booksMy Love Story by Tina TurnerGreenlight by Matthew McConaugheyResources mentioned:Free workbook on how to regain sense of smell
Featured on today’s solo episode of the Productive Designer podcast, host Crystal Collinson dives deep into something that we all fall victim to, the term “planning fallacy”. It's a familiar experience that is explored by social psychologists since the term was coined by Daniel Kahneman and Amos Tversky in 1979.Planning fallacy refers to an optimistic prediction bias in which people underestimate the time that it will actually take to complete a task despite knowing that similar tasks that you've performed in the past have typically taken longer. We tend to exclude many variables that are out of our control and only think of some parts of the task that we can control. Therefore, we grossly underestimate how long something is gonna actually take to complete. When it comes to projects this depends on what type of fee system you are working with. Whether you’re on an hourly or a flat fee, we are all guilty of not charging for every hour that we have worked.There are studies that show how we can overcome this fallacy. That is learning to break down our projects into more bite-size and manageable tasks. By doing so, we have a much better idea of estimating the amount of time each of those specific tasks is going to take. This is where time blocking comes in. The challenge is actually sticking to what you planned to do in that specific time because there will always be something that will try to distract you from your intended action.There is really no one-size-fits-all approach to overcoming the planning fallacy. Things are going to happen that are not on your schedule, but has there ever really been an actual “design emergency”, the answer is NO! The trick is breaking things down into bite-sized pieces, setting out your intentions on when and where to do these tasks and then sticking  to actually following through...yes easier said than done.So now go do something today that your future self will thank you for and listen to this short episode.Resources mentioned:Time Blocking episodeTHE PLANNING FALLACY: AN INSIDE VIEWWhy do we underestimate how long it will take to complete a task?
Featured on today’s episode The Productive Designer host Crystal Collinson interviews multiple award-winning author and podcast host Stacey Brown Randall. Stacey is the multiple award-winning author of Generating Business Referrals Without Asking. She’s also the host of the Roadmap to Grow Your Business podcast. She has been featured in national publications like Entrepreneur Magazine – Investor, Business Daily, Forbes. CEO World and Fox News.Stacey shares her high-level philosophy on how to generate referrals which always comes from relationships. And relationships have to be maintained by frequent connection. Business owners are juggling both professional and personal life, and in order to maintain connections, you need to create a referral process so that you can do it consistently. The best way to maintain these connections is through touchpoints. This ensures that we're connecting the right way, with the right language. And the right amount of times in a year.We have been taught on how to generate referrals that we must ask for them. Stacey & Crystal discuss easy and effective ways to stand out amongst your competitors. And how to easily receive more business referrals without asking.Honoring the relationship with referral sources is more impactful when using the right language to direct how they think about us, which is ultimately how the referrals consistently happen. Additionally, the piece that most people miss is that referral generation needs to be strategic with a system in place so that you maintain those consistent touchpoints. So join Crystal and Stacey as they discuss on how to generate referrals and hope to inspire you to think differently about growing and maintaining your business through referrals. Then, “Do something today that your future self will thank you for” and reach out to a past client.Connect with Stacey Website - staceybrownrandall.com Facebook - StaceyBrownRandallRecommended podcasts/books Podcast  - The Simple Life GardenerBook - Goodnight Stories for Rebel Girls
Featured in this week’s episode of The Productive Designer host Crystal Collinson interviews mindful business coach, Andrea Freeman.Andrea is a celebrity event planner turned mindful business coach. She works with service-based entrepreneurs around the world to help them up-level their businesses to multiple 6 to 7 figures through a couple of different vehicles like authentic thought leadership and visibility and mindset. Cultivating the habits, practices to create a business that is soulfully sustainable.Andrea shares that her personal journey as an entrepreneur where she had a number of different businesses. Andrea realized that going through her business evolutions really helped her to cultivate a new mindset. She also mentions how she created her coaching program which is based on the idea of being at a party. Andrea points out that there are two ways to be in life, to be a “guest” or be the “host”. When you’re a guest at someone else's party, you don't have a say in a lot of things about the party, but being the host you have the choice to create something that's uniquely and authentically yours.Andrea is the creator of the H.O.S.T your life Accelerator program. A program to learn how to honor your why so you get really clear about why you do what you do. So that you can build a business that makes a massive impact, stands the test of time, and creates true entrepreneurial freedom.Andrea and Crystal discuss the topic of burnout. Andrea believes that you cannot talk about burnout without the discussion of boundaries. Which she thinks is going to be a critical part of being able to come out of burnout, and be successful. Andrea mentions that the more you cultivate your mindset, the easier it is to get there.So join Crystal and Andrea as they talk about Andrea’s entrepreneurial journey and her coaching business. Then, “Do something today that your future self will thank you for”.How to connect with Andrea:Website - andreafreemanconsulting.comInstagram - @afreeman_instaLinkedIn - afreeman-consulting Recommended podcasts:Revisionist History    Get Rich Lucky Bitch
Featured in this week’s episode of The Productive Designer host Crystal Collinson interviews local SEO Expert, Jessica Morrison. Jessica runs a local SEO agency where she helps small businesses really increase their search engine rankings and their online visibility. Her passion has always been local business and not just local but small businesses across the world. She talks about a class of really large companies that will have a completely different SEO strategy than a business that exists in a city or a smaller town. And there are definite advantages to really increase your ranking locally. She thinks that it's often a benefit that's overlooked by small businesses. Because they think that SEO is kind of one of these things that only big companies do. Listen to learn why it is beneficial for small local companies too.Jessica discusses the three different pillars that you want to look at with local SEO. Your first one is optimizing your website. Where you want to take a look at your website and make sure it's optimized for mobile viewing. Because most people are now looking at things on smartphones. The second is social media even if it has an indirect effect on your SEO. What it does is it's increasing your brand awareness allowing your company to be “top of mind”. She continues to discuss the third factor which is the local ranking factor,. Which would be having a Google my business profile. And it can go so far as to text you if people want to interact with you. If you've optimized GMB then you can show up in the top three on the map.So join Crystal and Jessica as they discuss positioning your business through local SEO efforts. Then, “Do something today that your future self will thank you for” and head on to her website to check the PDF free resource to know more about the three pillars Jessica mentioned.How to reach Jessica:Website seasidedigitaldesign.com     LinkedIn - seasidedigitaldesign     I     Instagram - @seasidedigitaldesignRecommended podcasts:Speaking Your Brand      I     Sales Maven     I     Hello Seven
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