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Families and supporters of this charter school in Texas want to see what students and staff are doing in the classroom. Social media is the perfect spot!The evolution since starting their pages and school in 2019 has transformed from posting information only to sharing fun, behind-the-scenes stories.Staff features have been very successful for Great Hearts Lakeside, and Donna shares how she coordinates this feature.Perfection can be the enemy. Donna shares her best tip to keep content flowing for her school.SPECIAL GUESTDonna OgdenDirector of Academy Giving & Community EngagementGreat Hearts Texas Network, TexasEmail: donna.ogden@greatheartslakeside.org Website: https://lakeside.greatheartsamerica.org/ Facebook: https://www.facebook.com/GreatHeartsLakeside    Instagram: https://www.instagram.com/greatheartslakeside/ Twitter: https://twitter.com/GreatHeartsAcad USEFUL INFORMATIONInterested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Angela is back with the newest data you need to make informed decisions on your marketing and communications strategies.How are parents searching for schools? The latest parent survey lets you know the top methods and how your school can ensure it shows up!What about social media? You’ll learn the top three social media channels parents say they are using when learning more about your school.With all this new research now available, Angela will share three things that school communicators can take action on immediately. SPECIAL GUESTAngela BrownK-12 Senior Enrollment Insights LeaderNiche - Pittsburgh, Pennsylvania Email: angela.brown@niche.comTwitter: @angelambrown LinkedIn: https://www.linkedin.com/in/angelambrown/ Website: https://www.niche.com  Facebook: https://www.facebook.com/nichesocial LinkedIn: https://www.linkedin.com/company/nichesocial/     Twitter: https://twitter.com/Niche_InsightsUSEFUL INFORMATIONData from Niche’s latest surveys: niche.bz/insights Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Looking to engage students in a meaningful way? Use Instagram Reels! Megan Renihan and Pioneer Joe are making “Reel” connections and you are going to learn all about it in this episode.Megan shares her tips for consistency, hashtags, and trending audio.Looking to reach even more people? Try out the Collabs feature where your Reel can be posted on several accounts at the same time.Discover some ideas that you can try by watching the Instagram Reels page for Batesville School District!SPECIAL GUESTMegan RenihanCommunications CoordinatorBatesville School District, ArkansasEmail: mrenihan@gobsd1.org Twitter: @megan_graddy    Website: https://www.batesvilleschools.com/ Facebook: https://www.facebook.com/BatesvilleSchoolDistrict Instagram: https://www.instagram.com/batesville_schools/ Twitter: https://twitter.com/BatesvilleSD YouTube: https://www.youtube.com/channel/UCd-BrhoAXPPKodXJcruHb0Q RSS Feed (podcast): https://rss.com/podcasts/bsdpioneerupdate/  Pinterest: https://pin.it/2aZWCk5 USEFUL INFORMATIONInstagram Reel Examples:Childhood Cancer Survivor eventChoir Members singing Magic from Pitch PerfectFootball Trend with BlooperInterested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
As Superintendent of Santa Ana Unified School District, Jerry Almendarez has embraced social media to not only tell stories but to lead with social influence.The Brand Ambassador Program has enabled the district to tell thousands of stories through various school social media accounts.Jerry defines the value of social media for a school district.Social media storytelling should relate to your priorities. If your district has not fully accepted social media as a tool to celebrate and communicate with your community, have them listen to this podcast!SPECIAL GUESTJerry AlmendarezSuperintendent Santa Ana Unified School District, CaliforniaEmail: jerry.almendarez@sausd.us Jerry’s Twitter: @JerryAlmendarezJerry’s LinkedIn: Click HereJerry’s Instagram: @jerryalmendarezWebsite: https://www.sausd.us/ Facebook: https://www.facebook.com/sausd Instagram: https://www.instagram.com/santaanausd Twitter: https://twitter.com/SantaAnaUSD USEFUL INFORMATION2022 College & Career Community Resource FairMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Great communication and social media can truly shift your district's culture. Tanisha shares how showcasing all of the positive stories has made a difference in the Seguin community.Getting enough content is never a concern for this district. Listen to the many ways Tanisha receives stories to feature.Want to try something fun? Consider a green screen video with your athletes or fine arts students. You’ll see an example of it linked below!One of Tanisha’s biggest struggles with managing social media is logging off. Learn one of her tips on how she manages to make time for family and herself.SPECIAL GUESTTanisha D. HearnCommunications SpecialistSeguin Independent School District, TexasEmail: Thearn@seguin.k12.tx.us Twitter: @TanishaDHearn    Website: https://www.seguin.k12.tx.us Facebook: https://www.facebook.com/SeguinISD Instagram: https://www.instagram.com/seguinisd/?hl=en Twitter: https://twitter.com/SeguinISD LinkedIn:https://www.linkedin.com/company/seguinisd/  USEFUL INFORMATIONTanisha’s green screen soccer example: click here.Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
The business partnership program at Princeton City School District started with just 38 businesses, but has recently passed 500. This interview will share how they built such a strong program.When Tom and Tricia approached businesses, they flipped the question. Instead of asking “What can you do for our school?,” they asked, “What can we do for your business?” It changed everything.Tricia will share how they use social media to celebrate the business partnerships.If you’re thinking of starting a program like this, our guests will share their advice for getting started.SPECIAL GUESTSTricia RoddyDirector of CommunicationsPrinceton City Schools, OhioEmail: troddy@vikingmail.orgTwitter: @trishroddyTom BurtonSuperintendentPrinceton City Schools, OhioTwitter: @VikingDiffSuper    Website: www.princetonschools.net Facebook: https://www.facebook.com/pcsdvikings Instagram: https://www.instagram.com/pcsdvikings/ Twitter: https://twitter.com/pcsdviking YouTube: https://www.youtube.com/user/princetonvikings USEFUL INFORMATIONResources:Business PartnershipsBusiness & Community Partners BreakfastsWork Ethic Certification Tricia is part of our membership program. Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
With a background in broadcasting, Tom has used his “outside” view of education to help him communicate for the Allegan Area ESA in Michigan for the past 11 years.In his role, Tom helps serve 8 local school districts and 2 academies with support for social media and communication.Using social media for a financing campaign? Listen in to some of Tom’s best tips.Networking is key to your survival in this role. Tom shares how getting connected through social media, state chapters, and national organizations has helped his career.SPECIAL GUESTThomas ScheidelPublic Information CoordinatorAllegan Area ESA, MichiganEmail: tom.scheidel@alleganaesa.org Twitter: @TomsTravels    Website: www.alleganaesa.org Facebook: https://www.facebook.com/AlleganAreaESA Twitter: https://twitter.com/AlleganAreaESA USEFUL INFORMATIONSocial media examples from the campaign:Get out to voteElection day postInterested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Learn the tool Sarah utilizes to stay on top of all of the social media platforms in her district of 7200 students.Getting the right content to share on social media is a challenge. Sarah shares three keys to doing this, which include building relationships, embracing the quality of content received, and asking for help.COVID really changed the role of a school communicator. Sarah shares her own struggles and offers her experience in falling back in love with her role of telling stories about awesome students and amazing staff.Boundaries are key. Sarah is a one-person shop, and we talk about how she tries to balance it all.SPECIAL GUESTSarah O’Donnell, M.S. IMCDirector of CommunicationsStevens Point Area Public School District, WisconsinEmail: sodonnel@pointschools.net LinkedIn: https://www.linkedin.com/in/sarahlilliano/ Twitter: @sarahlilliano  Instagram: @sarahlillianoWebsite: www.pointschools.net Instagram: https://www.instagram.com/pointschools Twitter: https://twitter.com/pointschools LinkedIn: https://www.linkedin.com/company/stevens-point-area-public-school-district/ USEFUL INFORMATIONSarah has found great value in our membership program. Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
This very special episode is a replay of a global webinar that I recently shared. I invite you over to my YouTube channel to watch this episode!Facebook has changed SO much! It's almost unrecognizable from a few years ago. In this webinar, I break down what has changed, what schools need to know, and how you can make the most of Facebook in the 2022/2023 school year. Facebook users have a new interface when it comes to the newsfeed. Find out how this is impacting the reach of your Facebook posts for your school.Facebook Reels, Facebook Business Manager, and New Pages Experience are covered.Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATIONAccess the slides from the presentation here: Slide DeckInterested in taking advantage of our 6-month membership trial? Learn more here: https://socialschool4edu.com/ Social Media Bootcamp is a great place for the foundational skills needed for schools, and it's now being incorporated into our Membership Program. Learn more here.MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!www.SocialSchool4EDU.com
Schools get many things wrong when it comes to websites, and Tara is going to break down those top 4 things in today’s episode.After working with schools around the world, Tara shares some of the trends that are working well for school websites. What social media feed should you embed on your website? Tara recommends Instagram and shares the reasons why.If you are looking to incorporate more storytelling into your website, we talk through the best ways to do it. We even give you permission to give up on one method - so make sure to listen!SPECIAL GUESTTara ClaeysOwner of Design TLCEmail: tara@designtlc.com Twitter: @TaraClaeys    Website: https://designtlc.com Instagram: https://www.instagram.com/designtlcweb/ Twitter: https://twitter.com/DesignTLC4web LinkedIn: https://www.linkedin.com/in/taraclaeys/ USEFUL INFORMATIONBlog Posts on helpful website toolsSEO for Schools: Optimizing with Google Search ConsoleGoogle Analytics Basics for SchoolsYouTube Video Workshop - Using Google Search ConsoleMindful School Marketing PodcastGoodreads ListInterested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Are you struggling as a one-person communications team? Then you are in the right spot. Callen Moore is shining bright when it comes to social media in her district of 14,600 students. Callen breaks down her simple system of getting equal coverage of her 15 schools on social media. Hint- she doesn’t do it alone. She has amazing school ambassadors who help!What post garnered 295 comments in less than 5 hours? You’ll find out how Callen traveled out of her comfort zone and is definitely a believer now.Are you in charge of planning a state SPRA (School Public Relations Association) event? Callen shares her practical tips for creating an event that members will love!SPECIAL GUESTCallen MoorePublic Relations OfficerWalton County School District, GeorgiaEmail: callen.moore@walton.k12.ga.us Twitter: @CWMOORE15    Website: https://www.walton.k12.ga.us Facebook: https://www.facebook.com/waltoncountyschools Instagram: https://www.instagram.com/wcsd_ga  Twitter: https://twitter.com/wcsd_ga USEFUL INFORMATIONCheck out Callen’s “Who was your favorite teacher?” post here.Free download: 52 Questions that will increase engagement.Interested in having Andrea speak at your next event? Find out more here!MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
It takes a village, and today you’ll meet two of the awesome school communicators from Humble ISD in Texas!Are you trying to organize your Twitter accounts in your district? Yvonne and Lori share how they did it, starting with the account names, in their large school district with more than 40 different schools.Have you ever been to social media for schools church? Well, our guests will take you there today with their discussion on how social media should be used.Don’t be afraid of new tools! Yvonne and Lori jumped right in with Instagram Reels and have learned about the storytelling power behind it.SPECIAL GUESTSYvonne HarrisAssistant Director of Web/Mobile CommunicationsHumble Independent School District, TexasEmail: yvonne.harris@humbleisd.net Twitter: @yvonnepharris Lori MaugansWeb/Mobile Communications CoordinatorHumble Independent School District, TexasEmail: lori.maugans@humbleisd.net Twitter: @lorimaugans Website: https://www.humbleisd.net Facebook: https://www.facebook.com/HumbleISD Instagram: https://www.instagram.com/humble.isd/ Twitter: https://twitter.com/HumbleISD  USEFUL INFORMATIONInstagram Reel Example - Prize PossePrincipal Month - Example 1 & Example 2Interested in our membership program? Learn more here: https://socialschool4edu.com/ Want to join the Social Media Bootcamp?  The Social Media Bootcamp referenced in this podcast is now being incorporated into our Membership Program. Check it out at the link above!MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
We surveyed 465 school social media managers from across the country and share all of the results in this episode.You’ll learn about the top social media platforms being used by schools and also find out what platforms are not being used!What are the biggest struggles when it comes to social media? I bet you’ll find that you are not alone.As we look toward a new school year, we all have goals. Find out what areas other social media managers are focused on for the 2022-2023 school year.Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATIONThe entire survey results are shared in this detailed blog: 2022 School Social Media Survey Results  Many extra links to helpful resources are included in the blog as well.If you want to join the free Webinar on Thursday, September 15 at 11 am CST, make sure that you are on my free e-newsletter - click here. The webinar is called “What’s Up with Facebook?! What Schools Need to Know for the 2022/2023 School Year.”Interested in our membership program? Learn more here: https://socialschool4edu.com/ Our Instagram Bootcamp and Social Media Bootcamp are now being incorporated into our Membership Program. Learn more at the link above!MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!www.SocialSchool4EDU.com
Time and content are the biggest challenges when it comes to social media for most school communicators. Well - you are in luck because today’s podcast is all about solving both of these problems!Dr. Jill Johnson did her dissertation work on utilizing students as social media content creators. She shares her tips on how to get students involved, trained, and active on the social platforms for your school or district.Perception is reality - so consistent storytelling is key for schools. Students have the time, ability, and stories to tell. Class Intercom has a safe way to allow them to be part of the process.SPECIAL GUESTDr. Jill JohnsonPresidentClass Intercom, NebraskaEmail: jill@classintercom.com Twitter: @drjilljohnson Website: www.classintercom.com Facebook: https://www.facebook.com/classintercom Instagram: https://www.instagram.com/classintercom/ Twitter: https://twitter.com/classintercom  LinkedIn: https://www.linkedin.com/company/16260638/admin/ YouTube: https://www.youtube.com/channel/UCWsviazD_2Hr2-1pOo5Ht_Q USEFUL INFORMATIONRequest a demo of Class Intercom here.The Instagram Bootcamp is now being incorporated into our Membership Program. Learn more here.MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Teddy Gabbart has been involved with schools his entire career. His company, Gabbart Communications, serves more than 700 school districts with an all-in-one communication solution to handle your website, apps, notifications, social media, digital classrooms, and even an online store.The expectations from our parents have certainly changed over the years. Teddy breaks down the biggest changes he’s seen and how schools have been required to respond.When it comes to school websites, Teddy is an expert. He identifies the biggest things schools are still getting wrong and shares ideas to fix them!GabCon is an annual event that happens in Durant, OK each June. Learn more about it in this episode!SPECIAL GUESTTeddy GabbartPresidentGabbart Communications, OklahomaEmail: teddy@gabbart.com    Website: https://www.gabbart.com Facebook: https://www.facebook.com/GabbartCom/ Twitter: https://twitter.com/gabbartcom LinkedIn: https://www.linkedin.com/company/gabbart-communications/ USEFUL INFORMATIONBlog - Social Media is Like a Free Puppy, Not a Free BeerInterested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one.Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story.When should social media be used during a crisis? Amber explains two specific ways that your school should use it.Social media can be a powerful tool in recruiting staff. Amber shares some unique approaches in this interview. She also has some amazing resources available in the show notes!SPECIAL GUESTAmber Graham FitzgeraldDirector of Member EngagementOklahoma State School Boards Association, OklahomaEmail: amberf@ossba.org Twitter: @mrsamberfitz Website: https://www.ossba.org Facebook: https://www.facebook.com/ossbaoklahoma Twitter: https://twitter.com/OSSBAoklahoma USEFUL INFORMATIONAmber’s helpful resources:Crisis Communication Plan ComponentsInitial Crisis Detail WorksheetCrisis Messaging WorksheetDecision-Making ModelColleges & Universities in Our Recruitment Circle WorksheetThe Instagram Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here. MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
It’s a brand new school year. Are you ready? After the last 2+ years, you may not be!Just as the airlines tell you to put on your own oxygen mask before helping others, this back-to-school supply list is just for the school communicators out there.Andrea breaks down her 5 items that you need as the school year begins:EnergyGraceJoyDelegationBoundariesAfter listening, email Andrea and let her know which item resonated the most with you!Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATIONInterested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Back in 1980, Connie landed her first role in a very new position for schools with Putnam City School District. She remembers back to being the first with an electric typewriter and eventually had one of the district’s first computers!Throughout her career, there has been a lot of change, but crisis management has probably been one of the most challenging areas. Connie spends some time talking about how the Norman Public Schools handled the aftermath of the Oklahoma City bombing.Networking is critical, and Connie shares how she first became involved in her state school public relations association, OKSPRA. She shares several tips on getting involved.Continuous learning is critical if you want to stay on top of your game! Connie pursued her APR and also obtained a master's degree when she was in her 50s, proving that it is never too late to learn!SPECIAL GUESTConnie Blaney, APRCEO- Blaney Communications & PR, Inc.Email: connieblaney@cox.net USEFUL INFORMATIONNational School Public Relations AssociationFind your state chapter - click hereInterested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success.Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her “Media Day” setup and explains how it has helped build relationships with both students and staff.Facebook Ads can be intimidating, but Maci wasn’t afraid to jump in. She shares her strategy, including frequency and budget.Branding is critical for every school. Learn the tools Maci uses to keep Clinton Public Schools recognized in the digital world, whether it has a school logo on it or not!SPECIAL GUESTMaci StoverCommunications DirectorClinton Public Schools, OklahomaEmail: maci.stover@clintonokschools.org Facebook: https://www.facebook.com/macianne.morton Website: https://www.clintonokschools.org Facebook: https://www.facebook.com/OKClintonPublicSchools/ Twitter: https://twitter.com/CPSRedTornadoes USEFUL INFORMATIONMaci’s business card with QR code on the back - click hereCheck out the Canva Facebook group to learn more tips & tricks about the tool: https://www.facebook.com/groups/CanvaDesignCircle Maci is part of our online virtual membership group. Interested in joining? Learn more here: https://socialschool4edu.com/ MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Aubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive. The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to focus on the right social media channels, and I even get her to share what channels the majority of schools find the most important.There are 4 types of content that schools should be sharing on their social channels, and I bet your school is missing at least one of them! Learn what they are and hear examples of each type.To have great social media, you must create systems. Aubrey and I break down some systems that we suggest for the schools we each serve.SPECIAL GUESTAubrey BurschCEO & Founder, Easy School MarketingNational Consultant, based in MarylandEmail: aubrey@easyschoolmarketing.com Instagram: https://www.instagram.com/aubrey_bursch/ LinkedIn: https://www.linkedin.com/in/aubreybursch Website: https://www.easyschoolmarketing.com Facebook: https://www.facebook.com/easyschoolmarketing Podcast: https://mindfulschoolmarketing.com/ USEFUL INFORMATIONJoin in the next small-school leader meet up by clicking this link: https://www.easyschoolmarketing.com/leaders The Social Media and Instagram for Schools Bootcamps are now being incorporated into our Membership Program. Learn more about our membership here.MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
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