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Mastering Social Media for Schools
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Mastering Social Media for Schools

Author: Andrea Gribble

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Do you manage social media for a K12 school? Then this podcast is for you! Struggling to find time for social media? Wondering why people won’t engage on your Facebook page? Can’t get content from your staff? Trying to get students to follow your Instagram Stories? These are just some of the big struggles that #SocialSchool4EDU CEO and social media storyteller, Andrea Gribble, digs into on the Mastering Social Media for Schools podcast. In addition to exclusive interviews and step-by-step strategies, each episode is designed to inspire and empower you on your journey to master school social media! This podcast is meant for anyone in K12 education - public schools, private schools, charter schools, online schools, tech/career centers - we serve them all! Grab insight into what’s working in hundreds of schools based on the experience of Andrea and her team. They directly manage more than 90 school districts, and coach/mentor more than 200 other schools. But Andrea didn’t always know what worked. When she started her business in 2014, she wished she had someone helping her answer questions like: What platform should I start with? How important is my school hashtag? Should every school in my district have its own Facebook page? What kind of videos do best? How do I represent everything that is going on in my school when I’m only one person? You’ll discover why thousands of educators follow Andrea’s advice on social media and even have fun while listening. Hit “subscribe” and get ready to master social media for your school!
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This week’s guest has implemented a TON of great School PR in a short amount of time. This conversation is going to help every school communicator learn and grow!IN THIS EPISODE, MOLLY SHARES:Her journey into #SchoolPR and how she leads communication efforts as a one-person shop with 23 schools and more than 13,000 students.Unique ways to engage your school community using fun social media ideas.How she implemented her first Instagram takeover in 2020.Why she feels getting connected to other school communicators is so important.SPECIAL GUESTMolly McGowan GorsuchPublic Information OfficerHenderson County Public Schools (Hendersonville, North Carolina)Follow Molly on Twitter: @MollyMGorsuchEmail: mkmcgowangorsuch@hcpsnc.org School Website: https://www.hendersoncountypublicschoolsnc.org/ Facebook: https://www.facebook.com/HCPSNC Twitter: https://twitter.com/hcpsnc Instagram: https://www.instagram.com/hcpsnc/ USEFUL INFORMATIONCheck out the Instagram Takeover Page for Seniors - @HCPS_seniorsGuess the Bitmoji staff person - Atkinson Elementary post on Facebook and InstagramRoary, the stuffed mascot for Sugarloaf Elementary, helped introduce the building and staff to followers. Here is a post in the summer, before students came, and another one in September. Of course, #HCPSfamily made our list of 15 Hip #Hashtags for Schools - read about it and other ideas for strong school hashtags here!MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
As a school communicator, you have to deal with all of this and much, much more… So if you’re looking for some veteran advice, you’ve come to the right place! IN THIS EPISODE, VERONICA EXPLAINS:Her journey into #SchoolPR, which started in Texas in 2003.How she leads a communications team of 12, which is responsible for 83 schools.Key strategies for passing a nearly $1 billion bond.Tips for dealing with a crisis in schools.SPECIAL GUESTVeronica V. SopherChief Communications Officer, Fort Bend ISD - TexasPresident-Elect of TSPRAFollow Veronica on Twitter: @vsopherSchool Website: https://www.fortbendisd.com/ Facebook: https://www.facebook.com/FortBendISD/ Twitter:https://twitter.com/fortbendisd Instagram: https://www.instagram.com/fortbend.isd/ YouTube: https://www.youtube.com/c/FortBendISDTX LinkedIn: https://www.linkedin.com/school/fort-bend-isd/ USEFUL INFORMATIONFind out more about TSPRA at tspra.orgWe chat about TikTok, but the school’s account is private. MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Let’s make 2021 the best year, yet, by focusing on you, the school communicator! Burnout is real and we’ve reached out to your peers across North America for advice. This podcast summarizes the 10 best tips!IN THIS EPISODE, ANDREA BREAKS DOWN:Why it’s so easy for school communicators to get wrapped up in their job responsibilities10 tips to help you earn back some work-life harmonyQuotes from school communicators across the country - real advice that worksAn action plan to grab the two things you need to work on right awayEmail Andrea the top two tips that you will work on at andrea@socialschool4EDU.comFollow Andrea on Twitter: @AndreaGribbleUSEFUL INFORMATIONFree download that summarizes the 10 tips - click hereBlog reference with even more advice from your peers: 10 Practical Tips to Avoid Burnout in #SchoolPR - From Your Fellow School CommunicatorsLearn more about our membership community - click hereMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Feeling exhausted, frustrated, uninspired, and burnt out when it comes to your job in school communications? You’re not alone - and Stephanie has something to share that can help!IN THIS EPISODE, STEPHANIE EXPLAINS:Her role as Chief People Officer at #SocialSchool4EDU, managing a team of 30 social media account managersWhat the Social Media Bootcamp program is about and who it’s designed to serveHow the power of community can help you make big strides in your roleWhy getting your staff involved in telling stories is so importantSPECIAL GUESTStephanie SinzChief People Officer#SocialSchool4EDUStephanie’s email: sinzstephanie@gmail.comUSEFUL INFORMATIONLearn more about the Social Media Bootcamp Program on our websiteGrab your spot on the waiting list for Social Media Bootcamp right here!Listen to Cara Adney, Bootcamp graduate, on episode 27 of the podcastMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Are you a small department trying to celebrate all of the great things happening in your large school district? This interview is overflowing with amazing examples, no matter the size of your district!IN THIS EPISODE, CHRISTIAN SHARES:His journey, which started out as a part-time contractor with Jefferson Parish Schools back in 2012.How he now works with his 80 schools to develop great social media content.Several video ideas (linked below) that he has used to drive engagement with the district’s community.Why staff and student features are so important to his social media strategy.SPECIAL GUESTChristian JustraboCommunications CoordinatorJefferson Parish Schools, LouisianaFollow Christian on Twitter: @cjustraboChristian’s email: christian.justrabo@jpschools.org School Website: https://www.jpschools.org/ Facebook: https://www.facebook.com/jeffparishschools/ Twitter: https://twitter.com/jpschools Instagram: https://www.instagram.com/jpschools/ YouTube: https://www.youtube.com/user/JPPSSCommunications LinkedIn: https://www.linkedin.com/company/jpschools Vimeo: https://vimeo.com/jppssUSEFUL INFORMATIONSocial Media Directory link on websiteFB video - Superintendent SubbingFB video - National School Counseling Week VideoFB video - Student Council Member IntroductionStudent Feature ExampleStaff Feature ExampleMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Today, you get to meet a 2020 high school graduate who shares her amazing perspective as an Instagram Story contributor. IN THIS EPISODE, ANNABELLE EXPLAINS:How she got involved in social media at her schoolWhat training was involved before she got startedWhy she was so excited to highlight all of the student stories happening in her high schoolEasy tips on making your stories more engagingSPECIAL GUESTAnnabelle MoonStudentUniversity of Wisconsin-MilwaukeeIf you have questions for Annabelle, you can email her at moonal@uwm.edu Reedsburg Instagram: https://www.instagram.com/reedsburgschools USEFUL INFORMATIONFFA feature storyHelpful blog - Student Contributors for Social MediaMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Sharing a “day in the life” of a typical student was Vivien’s original goal of the Instagram page, and now she accomplishes so much more! Learn the secrets that Vivien uses to connect with students and families that come from 45 states and 54 countries.IN THIS EPISODE, VIVIEN INSPIRES US WITH:How she built an Instagram following of over 5,200 over the last 5 yearsStrategies she uses to show current and prospective students what life is like on campusEasy ways to use IG Stories to interact with students (because they won’t call or email, but they’ll ask questions on social media)Storytelling methods that showcase staff as real peopleSPECIAL GUESTVivien Valenzuela MallickDirector of Admission OperationsPhillips Academy (Andover) - Andover, MAFollow Vivien on Instagram: @andoveradmissionsVivien on Twitter: @Admissions01810School Website: https://www.andover.edu/ Facebook: https://www.facebook.com/phillipsacademy/ Twitter: https://twitter.com/phillipsacademy Instagram: https://www.instagram.com/phillipsacademy/ YouTube: https://www.youtube.com/user/PhillipsAndover LinkedIn: https://www.linkedin.com/school/phillips-academy/ SmugMug: https://phillipsacademy.smugmug.com/ USEFUL INFORMATIONGratitude highlight - showcasing the responses from her story questionMeet the Admission team - example post of former USA Hockey Team MemberCampus Tour using Instagram StoriesMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
The National School Public Relations Association (NSPRA) is an amazing organization that supports schools across the United States and Canada. Today, you’ll meet the brand-new Executive Director, Barbara Hunter, APR.IN THIS EPISODE, BARBARA SHARES:Her diverse background in communications for schools and organizations.How she plans to grow the membership beyond its current record numbers.The challenges many school communicators are facing right now.Why social media plays a pivotal role in schools and how it can be used to increase engagement and morale.SPECIAL GUESTBarbara Hunter, APRExecutive DirectorNational School Public Relations AssociationFollow Barbara on Twitter: @NSPRA_EDWebsite: https://www.nspra.org/ FREE WEBINAR INVITETuesday, December 8th at Noon ESTRegister here“Social Storytelling During COVID - 7 No-Fail Strategies to Keep Families Engaged”USEFUL INFORMATIONRising to the Challenge - Video series from Norfolk Public SchoolsFind out more about the wonderful membership benefits at NSPRA by visiting https://www.nspra.org/member_benefits MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Are you a one-person communications department? Andrew has a ton of practical advice in this interview - you’ll see why he was recently named to NSPRA’s 35 under 35 list!IN THIS EPISODE, ANDREW EXPLAINS:His journey back to serve the school district he graduated fromHow he turned his staff into storytellersVideo tips to tug on the heartstrings and build meaningful engagement with your communitySeveral spotlight campaigns that give him continuous content month after month, even during a pandemic!SPECIAL GUESTAndrew P. RobinsonCommunications CoordinatorGettysburg Area School District, PennsylvaniaFollow Andrew on Twitter: @RobinsonReportsAndrew’s Blog & Other Links: https://www.andrewprobinson.com/socialSchool Website: https://www.gettysburg.k12.pa.us/ Facebook: https://www.facebook.com/GettysburgAreaSchoolDistrictTwitter: https://twitter.com/GASD_paInstagram: https://www.instagram.com/GASD_PA/YouTube: https://www.youtube.com/channel/UC4TIxxkgSUkKloepx6R_uxw   FREE WEBINAR INVITETuesday, December 8th at Noon ESTRegister here“Social Storytelling During COVID - 7 No-Fail Strategies to Keep Families Engaged”USEFUL INFORMATIONVideo highlighting students who made a 3D printed hand for a woman - click here“Share your Story” poster template (for staff) - Page 1, Page 2, Page 3Elementary staff secretary spotlight - over 100 comments!!GASD Glows postGASD Glows Highlighters - click here to see the photoMORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Listen to a timely conversation about the current state of social media in schools in this podcast interview from the North Carolina School Public Relations Association’s podcast, “School PR Drive Time.”IN THIS EPISODE, WE DISCUSS:The evolution of social media in school PRHow to handle negative comments that show up on your school pagesThe future of Facebook with current censorship concerns from usersHow to build an army of storytellers so that you can celebrate all of the great things happening in your school districtSHARED PODCAST FROMSchool PR Drive TimeNCSPRA - https://www.ncspra.org/ USEFUL INFORMATIONHelpful blog - Controlling Comments on FacebookMORE RESOURCESFree video training - Social Media Secrets for SchoolsSign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
The best inspiration comes in the form of a story. If you’re struggling in your role as a school communicator (and who isn’t in 2020), then this episode and Kristin’s practical advice is just what you need!IN THIS EPISODE, KRISTIN INSPIRES US WITH:Tricks to being successful in a 1-person communications shop with 18,000 studentsHow she created a Communication Crew filled with staff membersWays she uses different social media platforms to connect with different audiencesThe incredible story behind Kid Superintendent - the project that landed her and her son on Good Morning America!SPECIAL GUESTKristin Boyd EdwardsCommunications DirectorReading School District, Reading, PAFollow Kristin on Twitter: @KristinBoydPREmail Kristin at boydkm@readingsd.org School Website: https://www.readingsd.org Facebook: www.Facebook.com/ReadingSD Instagram: https://www.instagram.com/reading_school_district_pa/ Twitter: https://twitter.com/RDGschools YouTube: www.YouTube.com/RedKnightTV LinkedIn:  https://www.linkedin.com/company/reading-school-district-l-reading-pa-/ USEFUL INFORMATIONLearn more about the membership program that Kristin is a part of at this linkKid Superintendent VideoClass Intercom - a helpful program to allow staff/students to submit contentAir Hug post - this post asked for a response using an emoji and yielded over 160 comments!MORE RESOURCESGrab the free video course - Social Media Secrets for SchoolsSign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
Small, Catholic schools have big stories to tell! If you need help growing your followers, increasing your enrollment, and engaging with parents - this episode is for you!IN THIS EPISODE, EMILY SHARES:How consistent storytelling can double your followersWays to get kids involved in developing a school hashtagWhy relationships are so critical when it comes to running your social media Five key aspects when it comes to your school websiteTwo critical components of running Facebook AdsSPECIAL GUESTEmily HagenDirector of Marketing and AdvancementSt. Joseph Catholic School, Rice Lake, WIFollow Emily on Twitter: @EmilyCHagenEmail Emily at e.hagen@sjsricelake.org School Website: https://sjsricelake.org/ Facebook: https://www.facebook.com/StJosephSchoolRiceLakeInstagram: https://www.instagram.com/sjsricelake   USEFUL INFORMATIONTwenty Must-Have Photos for your SchoolHelpful blogs:How to Use IGTV for SchoolsHow to Start an Instagram Page for your SchoolInstagram for SchoolsInstagram StoriesMORE RESOURCESGrab the free video course - Social Media Secrets for SchoolsSign up for our free e-newsletter - click herewww.SocialSchool4EDU.com
If you need helpful advice when it comes to school communications, Yolanda is your girl! You’ll have a ton of takeaways from this power-packed interview.IN THIS EPISODE, YOLANDA EXPLAINS:Why her district uses Facebook as its social media platform.How she worked with her district to pay for her APR (Accreditation in Public Relations).What inspired her to start her own blog, where she shares what she has learned about PR in schools.Six super helpful tips for school social media managers.SPECIAL GUESTYolanda Stephen, MBA, APRDirector, Public RelationsTroup County School System, LaGrange, GAFollow Yolanda on Twitter: @noordinaryroseYolanda’s Blog: www.prisking.com/ LinkedIn: https://www.linkedin.com/in/yolanda1/ School Website: https://www.troup.orgFacebook: https://www.facebook.com/troupcountyschoolsystem  USEFUL INFORMATIONAwesome Troup High Automotive video - click here!MORE RESOURCESGrab the free video course - Social Media Secrets for SchoolsSign up for our free e-newsletter - click herewww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
You’ll be so happy you stumbled on Jason Wheeler!! In this interview, he shares how his district of 26,000 students in Texas is using social media to connect with the community. And yes, he covers TikTok...IN THIS EPISODE, JASON INSPIRES US WITH:Easy ways to identify the student influencers in your schools.How to train those students for takeovers.Why TikTok might make sense for your school district.The power of social listening in your social media strategy.SPECIAL GUESTJason WheelerDirector of CommunicationsCarrollton-Farmers Branch Independent School District - TexasFollow Jason on Twitter: @WheelerCFBJason’s website: http://jasonawheeler.com/ Carrollton-Farmers Branch ISD Website: https://www.cfbisd.edu/ Facebook: https://www.facebook.com/cfbisd Instagram: www.instagram.com/cfbisd Twitter: www.twitter.com/cfbisd TikTok: www.tiktok.com/cfbisd USEFUL INFORMATION15 Social Media Hacks to Engage Your StudentsMORE RESOURCESGrab the free video course - Social Media Secrets for SchoolsSign up for our free e-newsletter - click herewww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
It’s October 2020 and we are still operating within a global pandemic. In this interview, we talk through the top concerns of school communicators and share some helpful advice!IN THIS EPISODE, EMILY & ANDREA WILL DISCUSS:The very real threat of burnout and what school communicators can do to stop it.How to address negative comments online.What recent Facebook changes mean for social media managers.Why it’s still important to share photos of students learning and tips for getting photos you can post.A helpful tip for the school communicator who feels like they’re drowningSPECIAL GUESTEmily Rae Schutte, MBAMarketing & Membership Manager with #SocialSchool4EDUOwner of Emily Writes, LLC - http://emilywritesllc.com/ Website: socialschool4edu.com Twitter: @AndreaGribbleInstagram: @SocialSchool4EDUFacebook: @SocialSchool4EDUYouTube: SocialSchool4EDUUSEFUL INFORMATIONBlog articles - Controlling Comments on Facebook, 10 Practical Tips to Avoid Burnout in #SchoolPR – From Your Fellow School CommunicatorsBlog article with shareable download - What Photos Should I Share on Social Media this School Year?Get access to the 3-part video series - Social Media Secrets for SchoolsLearn more about our membership program: www.socialschool4edu.com/services/membership-program/ MORE RESOURCESSign up for our free e-newsletter - click herewww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Cara’s career actually started in the prison system, but now she leads marketing and media relations for a career tech center in Oklahoma! She’s a lifelong learner who has invested in herself and others to make a difference.IN THIS EPISODE, CARA SHARES:The social media journey of Meridian Technology Center, which started in 2010.The importance of building relationships in your role as a school communicator.The professional development groups she’s invested in.How her boss could see a difference in her work after she took one program that impacted both her skills and her soul.SPECIAL GUESTCara AdneyMarketing & Media Relations CoordinatorMeridian Technology Center, Stillwater, OklahomaFollow Cara on Twitter: @caraadneyMeridian Technology Center Website: https://www.meridiantech.edu Facebook: https://www.facebook.com/meridiantech.edu Instagram: https://www.instagram.com/MeridianTech/ Twitter: https://twitter.com/MeridianTech YouTube: https://www.youtube.com/user/MeridianTechCenter LinkedIn: https://www.linkedin.com/school/meridian-technology-center/ USEFUL INFORMATIONGrab your spot on the waiting list for Social Media Boot Camp - sign up here!Cara’s state chapter - Oklahoma School Public Relations Association - OKSPRANational School Public Relations Association - NSPRA#SocialSchool4EDU’s Services - Membership Program or other servicesMORE RESOURCESGrab the free video course - Social Media Secrets for SchoolsSign up for our free e-newsletter - click herewww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Educators have the power to change the narrative about what others think about the work we do. Social media is a powerful tool.IN THIS EPISODE, TOM BREAKS DOWNHow the use of social media led to his current role as Director of Innovation with Future Ready Schools.The reason why his school district in Pennsylvania adopted virtual learning options for students back in 2011.Ways to lead by example through utilizing social media to celebrate the work being done in your district.Tips to handle adversarial comments when you start sharing on social media.SPECIAL GUESTThomas MurrayDirector of Innovation | Author | SpeakerFuture Ready SchoolsWebsite: https://www.thomascmurray.com/ Twitter: @thomascmurrayInstagram: @thomascmurrayedu Facebook: @ThomasCMurrayEDUPinterest: @thomascmurrayLinkedIn: Thomas C. MurrayYouTube: Thomas C MurrayUSEFUL INFORMATIONBook: Personal & Authentic: Designing Learning Experiences That Last a Lifetime MORE RESOURCESNew video series - Social Media Secrets for Schools - access now! (add link when ready)Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
It all started with a corporate layoff and a superintendent just trying to help a single mom get her new business off the ground. Learn the story of #SocialSchool4EDU in today’s podcast interview! #SocialSchool4EDU CIO Heidi Feller gets to ask ALL the questions of our host, Andrea Gribble.IN THIS EPISODE, ANDREA WILL SHARE:How she got started in social media for schoolsWhy she almost gave up on building the business in 2014The biggest mistakes she made while running the businessWhere she and her team plan to go from hereSPECIAL GUESTAndrea GribbleFounder and Social Media Storyteller#SocialSchool4EDUEmail Andrea at: andrea@socialschool4edu.com Website: socialschool4edu.com Twitter: @AndreaGribbleInstagram: @SocialSchool4EDUFacebook: @SocialSchool4EDULinkedIn: Andrea GribbleYouTube: SocialSchool4EDUUSEFUL INFORMATIONGet access to the 3-part video series - Social Media Secrets for SchoolsMORE RESOURCESSign up for our free e-newsletter - click herewww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
You have the power to inform, engage, inspire, and unite your school community with the stories you share. This podcast will help get you there!IN THIS EPISODE, MIA TEACHES USThe relationship between your website and your social media platformsHow social media should be your school’s highlight reel with her 70-20-10 ruleThe power of starting small with your social media strategyWays to create thumb-stopping good contentSPECIAL GUESTMia MajorPublic School Marketing Manager / School Marketing ConsultantFinalsiteEmail Mia at: mia.major@finalsite.com Website: www.finalsite.com Twitter: @FinalSiteInstagram: @FinalSiteFacebook: @FinalSiteLinkedIn: FinalSiteYouTube: FinalSite USEFUL INFORMATIONRegister now for School Marketing Day - October 29, 2020 - Click Here!Blog - 12 Social Media Mistakes Hurting EngagementMORE RESOURCESSign up for our free e-newsletter - click herewww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
Meet Super Woman: Elizabeth Beadle took on additional work during a pandemic, while working from home with an infant and 4-year-old!IN THIS EPISODE, ELIZABETH SHARES:Her methods of getting content in a virtual environment.How she organizes social media management into her day.The best posting times for her district, with a bonus tip about video posting times.Her relationship with Superintendent Styles and how every communication person should have a seat at the table with the Cabinet.Middletown’s plans to address racism this school year.SPECIAL GUESTElizabeth BeadleCommunications SpecialistMiddletown City School District, OhioFollow Elizabeth on Twitter: @eliz_beadle Middletown CSD Website: https://www.middletowncityschools.com/Facebook: https://www.facebook.com/MiddletownCitySchoolsInstagram: https://www.instagram.com/middletowncityschooldistrict/Twitter: https://twitter.com/middletownOHYouTube: https://www.youtube.com/MCSDMiddiesLinkedIn: https://www.linkedin.com/company/middletown-city-schools USEFUL INFORMATIONCheck out this Facebook post of an inspirational paraprofessional participating in the Strongest Disabled Athlete competition - click here.Listen to episode 11 with Superintendent Marlon Styles.MORE RESOURCESSign up for our free e-newsletter - click herewww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!
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