Claim OwnershipThat One Thing Podcast
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Have you ever felt fear but did it anyway? Have you ever gone with your gut? Have you ever felt stuck in your life or business? This is a podcast where I talk to female business owners about becoming unstuck and changing things for the better, because life's most beautiful moments come from the unpredictable. We’ve all had That One Thing.
I’m your host, Vanessa Carlos: Facebook Ads Specialist and Social Media Mentor to Female Founders. I've spent the last 9 years amplifying women's voices through marketing their small businesses and became fascinated with their business journey.
Every week I talk with a new (and sometimes returning!) female founder about that time they stepped out of their comfort zone, took a courageous leap and changed their business or life for the better, because real growth and beauty comes from what we can't predict.
The interviews are often vulnerable, sometimes hilarious, always valuable. Submit your 'One Things' to vanessa@thesocialally.co.uk
Don't forget to Rate Review and Subscribe, It helps to get my podcast seen and will totally make my day!
49 Episodes
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Helen Slater is a coach and consultant to women over 40 is to discover a better way to live and work. Helping women over 40 to start and grow their wellness business with more confidence and ease, to stand out from the crowd and attract more ideal clients. Her One Thing includes an account of postnatal depression that some listeners may find triggering. Useful links for PND help: https://www.pandasfoundation.org.uk/ and https://www.tommys.org/pregnancy-information/im-pregnant/mental-wellbeing...
This week it’s a solo episode of That One Thing (the final of the season!) -and you can call it a journal session in audio form. It’s been a year of real highs and sticky lows and I’m sharing it all with you. Expect total truth, light bulb moment learnings and I end with my mission statement for 2023. I hope some of you journal along with me! Let me know how you got on by dropping me an email: vanessa@thesocialally.co.uk or sliding into my DM's Journal prompts: What am I most pro...
Gillian McMichael is a passionate teacher, healer, Master Coach (founder of Full Circle Global) and author, with 20 years’ experience in helping others navigate their journey to self-discovery and professional fulfilment. Her Insta is pretty awesome too and that’s how we connected and got to having our conversation. Our conversation focuses on finding your way home and discovering purpose, perfect chat for that end of the year feeling! Gillian's book "Coming Home: A Guide t...
Want more email subscribers? Have you considered paying Meta to help grow your list? In this bitesized episode of That One Thing I will talk you through exactly what you will need in place to successfully grow your email subscribers with Meta Ads. I talk you through: How to create your Lead magnet, the importance of prepping your website, how to create an success page and email nurture sequence. To setting up your Facebook pixel, which campaign options to choose from in Facebook Ads Manager...
![[Replay] Clio Wood: Getting my sexual mojo back after birth](https://storage.buzzsprout.com/mlux1778rkqk4tmok8m41a9v5jfy?.jpg "[Replay] Clio Wood: Getting my sexual mojo back after birth")
Clio Wood is a womens sexual and wellbeing champion who runs award-winning retreats designed specifically for postnatal families, not-so-new families and menopause. She helps you re-boot, get fit & rehab safely. She does all this from her beautiful home Manoir La Croix de La Jugie in France. I’ve re-released our wonderful conversation back in 2020 as she talks candidly about her feelings running a business post birth and how it effected all areas of her life - including her marriage. It...
If you are a small business and are dreading Black Friday because of the competition and pressure for discounts this Bitesized episode of That One Thing is the episode for you! In this episode I share: Some stats that will explain how you can make changes to your marketing strategy and plan ahead. How to reframe the idea of offering a discount. Some ideas that you can use instead that will still get those customers in. If your a service based biz, fear not! there's still lots of good...
This week I chatted with the wonderful Elle from The E-commerce Assistant, who elevates small businesses to the next level with websites and email marketing. So if you can’t tell the difference between your Shopify or your Klaviyo (no - me nether!) then this is the episode for you. Having just got into the dark art of email marketing for my own business (via the brilliant Helen Perry and her List Club) I thought I speak to an expert and Elle is excellent at what she does. It’s not all biz ...
One of the questions I get asked a lot in my Empowerment sessions and client calls is about testing your Facebook Ads - how and when to do it and for how long? The answer is simple. With Facebook Ads the testing never stops and that’s a good thing! It keeps things interesting and means you’re always looking for little tweaks that you can make to help drive down your costs further and get more bang for your buck. In this bitesized episode I'm sharing my simple strategy for testing during you...
This week I’ve decided to replay one of my most listened to episodes - Its with the fabulous Donna Noble! Donna Noble is a master yogic practitioner and founder of Curvesome Yoga, a place for people to enjoy yoga regardless of size, ability or colour. 15 years ago Donna was a very different lady, running herself ragged with a highly stressful job in the City of London that culminated with her contracting Bell's Palsy (Bell's palsy is a temporary weakness or lack of movement affecting 1 side ...
Krati Mehra is a women’s empowerment coach, host of a successful podcast, On Her Terms. Krati is on a quest to show the world what truly determined women can do. Armed with her background in Psychology and the experience of working with women from underserved communities, Krati ditched her corporate career to be her own boss and live a life of value and impact. She now works with female business owners and helps them be bold & play big, communicate with confidence, and use fear as fuel. I...
They've been a lot of questions about Meta Advantage + in my inbox this week, so I thought I would record an overview on Facebook's newest way to create ads and why I think it's great for first time users.In this episode I'll briefly run over what Advantage+ campaigns are, their benefits and drawbacks, and if they’re for you. (minus the jargon!) My Free Ads Toolkit is now live on my website! It has everything you need to make a start on running successful Facebook Ads for yourself. You can ...
This week I'm delighted to welcome Hanna Bier onto That One Thing. Hanna works with ambitious women all over the world to recreate their relationship with money in a life-affirming, positive and loving way. As an energy healer, family-constellation expert and certified life coach, she has woven her diverse skill set into a proven, and innovative capacity to allow her clients to transform their relationship with money from the inside out. Hanna spent seven years trying to answer th...
If you've been around here for long enough you'll know I manage and build Facebook Ads for Female Founded Coaching businesses. You'll also know I talk to a lot of coaches on That One Thing about their business journeys. But did you know I also work with female founded E-Comm businesses too? Well this is the episode for you! In this bitesized episode I'm going to talk through the 6 things you need to get ready for the biggest season in the E-Comm business calendar: Q4. Because your'e going to ...
If you are thinking about running Facebook and Instagram ads for your business then this bitesized episode is for you! In this episode I will outline the main things you need to consider before you jump into ads: You are ready to invest, you know your audience, you know your offer and USP, you have your sales funnel ready to go, you are active on your organic socials and your website is already converting. These are generally the things I will chat about with you during a discovery call...
This weeks episode is with Helen Brooks, or as you might know her on Instagram, The Tummy Whisperer. Helen is an award winning clinical hypnotherapist, who specialises in gut directed hypnotherapy. This episode is a must for all IBS (Irritable Bowel Syndrome) sufferers and their families alike. Helen started The Tummy Whisperer as means to promote her mission to help people with their gut health. This blossomed into a business that not only helps folks with their IBS but helps the planet too....
In the first of these bitesized episodes I talk about the most important asset you own as a business owner: your mailing list. I discuss: Why it's useful, what ads you can run to build your email list and a little about what I think makes a great newsletter. Enjoy! Are you an expert on growing, managing and setting up a mailing list and you like to talk about your business journey? I'm looking for you to be a guest on That One Thing! Drop me a line - vanessa@thesocialally...
Sadie Tichelaar is a life coach with a difference in that she helps people connect with their shadow and their inner child, with a focus on the magic of wellbeing. In Sadie's eloquent words "I light the way for your journey back to your truest self." I had the honour of chatting with her as she was mid-transition: dipping her toes into the self-employed life while coming to the end of her corporate job, with all the feeling that this brings up. You'll be happy to know she is now ...
Hello and welcome back to That One Thing! It's amazing to be back in your headphones with more incredible stories from some wonderful female entrepreneurs, lets go! Emily Armitage is a wealth and worth coach who discovered the connection between wealth and self worth through enduring a toxic relationship. Money was used to control Emily and also a tool she eventually used to escape. Since then, she has worked through rebuilding her self-esteem, unpacking her money stories and learning ...
Hello my loves! It's been too long hasn't it? That One Thing is back for season 4 with more transformative moments from some amazing female entrepreneurs. Plus, after the phenomenal reaction to my solo episode you be hearing a little more from me - I'll be sharing my social media marketing knowledge in some bite sized episodes, One Things that could transform your online marketing efforts in surprising ways. Lets go! Want to share your entrepreneurial journey on That One Thing? you can...
We've got to the end of season 3 of That One Thing and I was set a challenge by one of my wonderful listeners to share my own business journey and my One Thing, so here it is! In this episode, I cover my own business story from employee to entrepreneur, the moment where I decided to go all-in with my business. My pivots from Social Media management to Ads Management. How having online business saved me during the pandemic. My family moved from London to Bristol and why ha...
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