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The Pathfinder Podcast
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The Pathfinder Podcast

Author: Barbara Schlaefer

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Geared and tailored for small business owners everywhere, The Pathfinder podcast was born during or even because of the Coronavirus epidemic and acknowledges that we no longer can operate business-as-usual. Pathfinder seeks out experts to guide you on timely topics like how the CARES Act impacts your business, how to manage employees working from home, and how to bring the high cost of healthcare down. We talk to HR experts, doctors, and CPAs for advice on managing, surviving, and thriving in the new world of COVID-19. Episodes debut weekly and cover topics including mental health, employee stress, telemedicine, marketing your business, retention, leadership, technology, company culture, and much more! Pathfinder’s host Barbara Schlaefer is the founder and CEO of JC Rose Associates, an employee benefits firm. She has more than 25 years of experience as a business owner and an employee benefits advisor.
6 Episodes
  As more companies struggle during the economic downturn, business leaders are having to take harder look at overhead and fixed costs.  One area of concern is the increasing costs and burden of providing employee benefits, more specifically health care. In this episode, Mike Lichman, founder of Eagle Health Plans explains that self-funding can be a good option for all sizes of companies..  This conversation helps the business owner understand  the mechanics of self-funding and provides easy to understand explanations regarding risk tolerance and referenced based pricing.  
  How do you communicate and advertise to your customers during a pandemic?  Do you change your message and focus? How do you sound appropriate to the times and not alienate your current and potential customers?  We talked to an expert in the area of branding and marketing in order to gather the best practices for getting your company’s message out.
Can employers require their employees to sit or stand six feet apart? Wear masks?  Fill out daily health questionnaires?  Can employees refuse to come to work if they do not feel safe? Do they have grounds for suing their employer if they contract COVID-19? In this episode we talk with expert Business and HR Attorney Jane Clark, about  guidance and regulations around changing the workplace to make employees and customers feel safe as businesses around the country start to open up.
  Covid-19 has disrupted many aspects of our lives and has exposed some of the fault lines in the way healthcare is managed and paid for in this country.  In this episode, we talk to Dr. Eric Miller, a veteran primary care doctor who helps shed light on how COVID-19 is shaping the way we talk with our doctors and explains a rising new trend called direct primary care or DPC,  that takes the middle man out of the doctor patient relationship and delivers quality care at a lower cost.  We also talk about employer concerns as they struggle to manage health care costs, employee satisfaction and running their businesses.  For more information about our guest, Dr Eric Miller,  you can check out his website at 
With Shelter-in-Place orders still in effect in many states, employers are having to manage their non-essential employees from home. In this episode, we talk to an HR expert and an employer for advice and guidance on motivating and communicating with your employees from afar. We also give you some insight about what your future workplace could look like when your employees come back to the office.  
The Pathfinder Podcast talks with veteran business consultant, John Hecht, CPA, about maximizing loan forgiveness now, and keeping your business afloat for the future in the wake of COVID-19.   
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