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Welcome to Marketing and a Mic, hosted by Fusion One Marketing. On this podcast, you'll find a blend of our #BizTalk series where we chat with local businesses, as well as #MarketingMix, a series compiled of relevant topics to help you in the digital marketing world. This podcast is for Entrepreneurs, small business owners, and even start-ups that are looking for informative marketing strategies to help their business. To learn more about our marketing services, visit: https://fusiononemarketing.com
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While AI language models can be helpful in many ways, they are not without their flaws. So, which is better for what task?We are going to compare ChatGPT, Microsoft's Bing AI, and Google Bard and shine a light on the pros and cons of each to determine which is best for what you need. #ai #chatgpt #googlebard #bing #marketingtips To watch the full video of this episode visit: https://fusiononemarketing.com/ai-tools/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:02:25 Features and Capabilities of Chatbots04:00 Capabilities of ChatGPT05:57 Capabilities of Bing AI07:28 Capabilities of Google Bard08:56 User Experience 11:04 How to Best Use ChatGPT13:46 How to Best Use Bing AI17:36 How to Best Use Google Bard
Coming up with new material repeatedly can be exhausting. This is exactly why repurposed content is so valuable. We're going to talk about the all benefits of repurposed content, and show you several ways to reuse your existing material to reach new audiences AND improve your SEO.To watch the full video of this episode visit: https://fusiononemarketing.com/easy-ways-to-repurpose-content/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(01:54) Why You Should Repurpose Content(04:27) How to Repurpose Content(05:14) Create a Video(06:09) Make an Infographic(06:44) Turn your content into an eBook(07:51) Create a podcast episode(08:31) Twitter Threads(09:31) Turn a Twitter Chat into a LinkedIn Post(11:30) Design Checklist(12:23) Create a newsletter(13:33) Set up a Webinar(14:27) Create Social Media Posts(15:49) Key Takeaways
By now, you’ve probably heard of ChatGPT, the AI-generated content tool that the internet is obsessing about. We're going to take a deep dive into ChatGPT’s benefits, its limitations and to best use it in your own world.To watch the full video of this episode, visit: https://fusiononemarketing.com/chatgpt-chatbot/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(01:50) What is ChatGPT(02:24) How to Use ChatGPT(05:06) Where Does ChatGPT Get Its Data?(06:32) The Danger of ChatGPT(11:26) The Benefits of ChatGPT
We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits. We will share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now.To watch the full video of this episode visit: https://fusiononemarketing.com/how-to-market-to-gen-z/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(02:16) Facts About Gen Z (04:10) They are Astute Customers(05:59) They Value Self-Care(07:19) They are More Financially Minded(09:14) How to Market to Gen Z(10:37) Create Platform Specific Content(12:38) Use Video - But Keep it Brief(13:51) Embrace Authenticity(14:43) Be Real(15:44) Utilize Influencer Marketing(17:17) Tap into User-Generated Content(19:01) Omni-Channel Marketing(21:16) Key Takeaways
Calling all LinkedIn Users! This episode is for you. We're going to show you some best practices to help use LinkedIn as a dynamic marketing tool rather than an "About Us" page. To watch the full video of this episode visit: https://fusiononemarketing.com/guide-to-linkedin-marketing/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamKey Moments:(02:36) #1 Make the Most of Your LinkedIn Profile(04:50) #2 Use the 411 Rule(06:24) #3 Use the Content Suggestions Tool(07:01) #4 Engage, Respond, Comment. Repeat(07:44) #5 Search and Add Related Hashtags(09:57) #6 LinkedIn Newsletter(11:18) LinkedIn Lead Generation Tips(11:35) Shift Your Mindset from Features to Promises(13:06) Create Catagory Entry Points(14:33) Create Memorable Messages(16:38) Key Takeaways
We all rely on reviews. Not only are they essential for customers, but they are crucial for your business. Getting people to leave a review, however, can be a task in itself - but we've got a solution for you. We're going to share with you an effective and powerful way to get a steady stream of online reviews that will get customers calling.*Original air date: 4/8/22
Hard to believe we are talking about 2023. Last year we gave you 6 digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off?We'll share what we believe will be the heavy hitters in digital marketing for 2023 AND see how accurate our predictions were last year.To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-trends-2023/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps: 0:00 Welcome to Marketing and a Mic03:18 Uptick in AI and Machine Learning06:38 Improved User Experience09:12 Increased Investment in Influencer Marketing12:08 Corporate Social Responsibility (CSR)16:07 TikTok Will Get Even Stronger
As the end of the year draws near, many businesses are asking themselves, “how did we do?” In this episode, we're going to help give your business a digital marketing audit so you can determine what’s working and what needs to be kicked to the curb.To watch the full video of this episode, visit: https://fusiononemarketing.com/digital-marketing-audit/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic1:35 Auditing Your Marketing Efforts2:34 Examine Your Goals4:58 Re-evaluate Target Customers8:08 Evaluate Your Digital Marketing Presence6:28 Evaluate Your Brand Messaging19:50 Final Thoughts
It may shock you to hear that not all WordPress sites are created equal. In this episode, we are going to share what it means to have a WordPress Custom Site vs. a WordPress Theme and why they will give you two very different results if you don’t know what you are getting.To watch the full video of this episode visit: https://fusiononemarketing.com/custom-wordpress-site-vs-theme/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTIMESTAMPS0:00 Welcome to Marketing and a Mic2:18 What is a WordPress Theme Template?6:42 Drawbacks to Consider with Theme Templates11:56 What is A Custom WordPress Site?13:48 Advantages of a Custom WordPress Site21:10 Which Should You Choose?24:30 Final Thoughts
While there are lots of SEO tactics that need to be applied on an ongoing basis, there is one in particular that Google is doubling down on. We’re going to highlight the one SEO practice every business should be doing and what you can do to improve your website ranking.To watch the full video of this episode visit: https://fusiononemarketing.com/seo-factors/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic4:14 Making Content that Matches Search Intent6:00 Think Search Intent vs. Keywords9:25 Writing Powerful Headlines10:56 Including More Focused Topics13:37 Including FAQs on your website16:25 Delivering E-A-T Worthy Content18:46 Final Thoughts
Landing pages and websites are both customized to cater to potential customers, but they serve 2 very different purposes. So, do you need a landing page, a website, or both?In this episode, we're going to help decide by explaining the specific purposes they provide in grabbing your customer’s attention.To watch the full video of this episode visit: https://fusiononemarketing.com/landing-page-vs-website/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps0:00 Welcome to Marketing and a Mic1:14 Landing Page vs. Websites: The Basics6:07 Which is Best for You?7:43 When to Use a Website11:20 When to Use a Landing Page14:34 Final Thoughts
Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business?To help avoid wasting your marketing dollars, we are going to explain the differences between Display Ads and Search Ads so you can better determine which is right for you.To watch the full video of this episode visit: https://fusiononemarketing.com/google-display-ads/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:39 What are Search Ads?4:34 What are Display Ads?6:15 Display Ads vs. Google Search Ads10:18 When to Use Search Ads16:23 When to Use Display Ads22:37 Final Thoughts
There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts.We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, products, and much more.To watch the full video of this episode, visit: https://fusiononemarketing.com/create-google-posts/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:17 Types of Google Posts You Can Share10:03 How to Catch the Reader's Eye13:45 Things to Avoid16:54 Important Tips22:10 Final Thoughts
Is your business ready for change or growth? You’re first thought might be “of course!" However, that may not be true if you haven’t taken a hard look at some key elements of your business. We're going to talk about steps to take in evaluating your business's "readiness" for change, and a great process to help you get there.To watch the full video of this episode visit: https://fusiononemarketing.com/scaling-your-business/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamps:0:00 Welcome to Marketing and a Mic2:03 Scaling Your Business4:17 Leadership Clarity12:40 Infrastructure20:00 Sales & Marketing22:53 Cash27:02 Final Thoughts
We’ve come across a great process to help determine the current realities of your business, your desired outcome, and the action steps to get where you want to go.We're talking about the CIGAR method - tune it to find out what this is and how you can apply it to your own goals.To watch the full video of this episode visit: https://fusiononemarketing.com/achieve-business-goals-cigar-method/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketingLinkedIn: https://linkedin.com/company/fusion-one-marketing/Instagram: https://instagram.com/fusiononemarketingTwitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:02 What is the CIGAR Method?3:37 Breaking Down the Steps9:40 How to Implement the CIGAR Method11:15 Final Thoughts
With 830 million members worldwide, LinkedIn sits on the throne as THE platform for professional networking, business relationships, and job opportunities. And its capabilities are only getting better. We're going to show you some of the latest LinkedIn features that will help expand your reach and connect with the right people.To watch the full video of this episode visit: https://fusiononemarketing.com/new-linkedin-features/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes: 0:00 Welcome to Marketing and a Mic2:57 Creator Mode Explained11:10 New Creator Mode Features18:27 Final Thoughts
What’s better than acquiring new customers? Answer: Keeping your current ones.Maintaining your current customers can be cost-effective, profitable, and even easier than customer acquisition. We're going to talk about brand-tested customer retention strategies to keep your current customers loyal, happy, and engaged.To watch the full video of this episode visit: https://fusiononemarketing.com/customer-retention-strategies/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:55 Calculate Your Customer Retention Rate5:25 Create a Customer Loyalty Program8:52 Send Engaging Emails to Existing Customers14:59 Create a Smooth Process19:44 Capitalize on Data Collection24:01 Final Thoughts
When it comes to making a purchase, is your decision influenced by what others are saying about it? Social proof is a strategy that many of us rely on when validating a product or service. In this episode, we’re going to explain why this is such a powerful marketing strategy, and all the ways you can use social proof to generate more sales.To watch the full video of this episode visit: https://fusiononemarketing.com/social-proof/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:13 What is Social Proof?3:39 Online Reviews7:43 User-Generated Content10:47 Case Studies12:48 "Wisdom of the Crowd"15:21 Awards, Certifications & Achievements19:28 Final Thoughts
Blogs drive traffic to your website, help promote your business, improve your online rankings, and build trust with potential customers. We're going to highlight the many benefits of having a blog on your website, and how to create blogs that search engines love. Set your reminder button so you don't miss an episode!To watch the full video of this episode visit: https://fusiononemarketing.com/business-blogs-why-your-website-needs-one/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic1:16 Why Your Business Needs a Blog3:52 It Improves Your SEO9:59 It Drives Website Traffic13:50 It Builds Value and Brand Authority16:47 It Builds Customer Trust19:27 Wrap Up
Google Business Profile is a great tool that helps customers not only find your business, but learn more about what you offer, and connect directly to your website. We're going to show you 5 GBP features that help make it easy for customers to discover your products or services and earn you more potential sales.To watch the full video of this episode visit: https://fusiononemarketing.com/google-business-profile-features/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteamTime Stamp Notes:0:00 Welcome to Marketing and a Mic!1:57 Your Google Business Profile3:25 Products and Services8:30 Add Attributes11:07 Call to Action Buttons14:00 Messaging16:33 Google Posts22:43 That's a Wrap!
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