DiscoverLeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow
LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow
Claim Ownership

LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow

Author: Unknown

Subscribed: 2Played: 6
Share

Description

Covering all aspects of lead generation, LeadsCon Industry Insider connects with key thought leaders inside and outside the lead-gen industry on topics key to growing your efforts. From technologies to trends, consumer behavior and privacy to data, marketing and sales, we'll share bite-size conversations to drive your success.
17 Episodes
Reverse
Join us as we connect with Michael Brenner of the Marketing Insider Group to discuss insights into building your B2B lead gen strategy into the best it can be. From understanding the latest on marketing trends, technology and data to maximizing your time and resources, we’ll look at ways to succeed with your web, search, and email marketing, content marketing, social media, demand gen and more!
Creating a solid content marketing strategy gets you one step closer to gaining a new customer. So how does your content factor into your efforts to find qualified leads? Join us as we talk with Samantha Kermode about creating awesome stuff that engages and attracts the right audience for your business.
No how many likes, clicks and shares you get, building a following on social media that raises brand awareness, activates your audience and gets them to convert is more important than ever. Join us as we talk with Kevin Lord Barry about making the most of social for lead generation and how to build a sustained presence that maximizes your efforts. 
Today’s marketers have a lot of choice when it comes to connecting with their customers. Given the shift to mobile web, apps and calls, it’s no wonder that messaging is also at the forefront of today’s lead-generation efforts. Join us as we connect with AC Evans at Drips to explore ways you can use messaging to drive engagement and optimize your communications.
Lead buyers are tasked with finding the right prospects, responding quickly to those leads, providing information that’s helpful and relevant through a variety of channels. What are the issues that stop a lead from converting? And with purchased leads, what are the types of scenarios that cause a lead provider to get dropped, even when it’s not their 'fault'? Join us as Jason Cutter of Cutter Consulting Group shares his insights from a buyer’s perspective on how to successfully navigate these steps and see a lead through to conversion. 
With so many advances, and so much reliance on technology in these changing times, what role should humans play, and when should you rely on machine learning? Each has their strengths and weaknesses, and knowing when to use a personal, human touch and when to automate your process can vastly improve your marketing and customer engagement. Join us as Seth van der Swaagh and Don Batsford of Google share their insights on striking a balance to optimize your efforts. 
During the recent COVID-19 lockdown, Over-the-Top (OTT) and Connected TV (CTV) advertising spend increased across all subscription channels and platforms as more viewers tuned in at home. But what do things look like moving forward and how can you take advantage of this opportunity to generate leads? Join us as we connect with Mark Kaminski of Over the Top Marketing to talk about micro-targeting today’s television audience.
Traditional colleges and universities are facing their most daunting challenge ever with budget shortfalls and in many cases, spring semester refunds. Even worse, the fall semester is already casting a shadow on any recovery that might happen. But how is online education fairing? Online-only institutions and those merging a hybrid of online learning with in-person education have an opportunity to redefine the experience. Join us as Bruce Douglas of EducationDynamics shares his insights into where the EDU market is now and where it’s headed. 
Podcasts are everywhere and more accessible than ever. For a B2C or B2B audience, they make perfect sense for generating leads, letting you target your audience with relevant content, build thought leadership and a personal connection, and increase brand awareness. Join us on this episode as Dave Smith of Incremental Media shares why podcasts present such a great opportunity for lead gen and how to tap in. 
When it comes to consumer behavior, so much has changed in just a few short months that it’s hard to know what’s changed and what’s stayed the same. With economic, health and business-related changes all around, can you be certain that your customers are in the right frame of mind to engage with your business? Join us as Dave Frankland, author of “Marketing to the Entitled Consumer,“ shares his thoughts on what consumers expect, how their behavior is being influenced and where things go from here. 
Residential property owners are scrambling to refinance in record numbers as rates fall to new lows, but lenders are tightening restrictions as they introduce new terms and conditions. What about new home sales? Challenges abound, but so does the opportunity to grow your business. Join us as we connect with Dale Vermillion of Vermillion Consulting on what’s happening on the lending front, what it means for generating leads and how you can protect and expand your market share in these evolving times. 
Personal and property insurance companies are adjusting to unpredictable times. Customers are looking for breaks on their policies as their needs change and agents are looking for the best ways to keep their lead pipeline filled. Join us as Troy Korsgaden of Korsgaden International shares insights into consumer trends, how agents are addressing the current needs, where there’s opportunity and where things might be headed. 
How are you currently measuring the impact of your marketing? And have the benchmarks you measure against changed? How are shifts in consumer behavior affecting your efforts? Tune in as Aman Advani of Ministry of Supply shares how he’s looking at today’s environment, what it means for data-driven marketers and ways that his clothier is using their resources to give back and help in an unprecedented and challenging environment. 
What has the nationwide shutdown and re-opening meant for your business and the economy? How can you pivot and find opportunities as you plan ahead for the summer, fall and beyond? Listen in as Gordon Brott shares his thoughts on rebuilding your foundation (if needed), adjusting to a possible new business reality and preparing now for your future. 
Guests: Nancy Harhut, Chief Creative Officer, HBT Marketing & John Sisson, President, HBT MarketingWhether inbound or outbound, lead gen is all about communication, and now more than ever, improving communication is vital. So what steps can you take to improve the way you connect with consumers and your current customers? Nancy Harhut and John Sisson of HBT Marketing share tips, insights and stats in a new normal to help you make the most of your connections. 
Guest: Kenneth Kinney, VP of Marketing and Digital Strategy, Ai Media Group, and host of "A Shark's Perspective" podcastIn a restructured economy, it’s important to think outside the box. Whether through remote work strategies, lead-gen automation, campaign platforms or strategic partnerships, you can optimize your efforts with measurable results. What can you do in the current environment and how should you look at the various channel marketing you’re using? Kenneth Kinney of Ai Media Group joins us to share it’s not only what you market but how you’re marketing today. 
Guest: Jonathan Pompan, Partner, Venable LLPAs the government, the private sector and daily news cycle are engulfed with all things related to COVID-19, what does it mean for privacy, protection and regulations related to the lead-gen industry? How are companies positioning their compliance efforts in the face of new work environments as call centers become virtual and employees stay in place? Join us for a discussion with Jonathan Pompan of Venable as we talk about current compliance issues and how things might look coming out of this current environment.  
Comments 
Download from Google Play
Download from App Store