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With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and fondly recollect their experiences with older versions of the web. They ponder what people think Web 3.0 is and what it might become. Is it decentralized? Is it crypto? Both or none of that? Episode transcript → https://goo.gle/sotr038-Transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Let’s talk sitemaps

Let’s talk sitemaps

2022-05-0528:21

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to discuss all things sitemaps. How do they help with website SEO? What is the future of sitemaps? Listen to this episode to find out! Episode transcript →  https://goo.gle/sotr037-Transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  
In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to those just starting out. Listen to this episode to gain valuable insight into the SEO world, and SEO in Japan!  Episode transcript → https://goo.gle/sotr036-Transcript  Follow Kenichi on Twitter → https://goo.gle/3Li7BoX  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you’re wanting to know the in’s and out’s of structured data, this episode is for you.  Episode transcript → https://goo.gle/sotr035-Transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. fullname: Lizzi Sassman, Martin Splitt;
De-SEOing: ants vs π

De-SEOing: ants vs π

2022-03-2429:49

You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it's such an interesting subject.  Remove a page hosted on your site from Google → https://goo.gle/3JxlGhJ  Get videos on Google with schema markup → https://goo.gle/3JwayBn    Episode transcript → https://goo.gle/sotr034-Transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Let’s talk about the fascinating and surprising ways search engines index video content. In this podcast, Gary Illyes and Lizzi Sassman chat with Danielle Marshak - Product Manager for Search - about how images, structured data, content protections, and more influence the way search engines surface content. Learn some best practices for surfacing your videos in search! Episode transcript → https://goo.gle/sotr033-Transcript Video indexing best practices → https://goo.gle/3vFuAWg  Google's Artificial Brain Learns to Find Cat Videos blog post → https://goo.gle/3Moy4T2  Try out Muffin Films → https://goo.gle/3CdodKZ  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Is there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to becoming a professional SEO, and what tips she would give to those who are starting out. Listen to this podcast to gain insight into what it takes to become a professional SEO.     Episode transcript → https://goo.gle/sotr032-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
Making a website is no easy task, but what if your search engine had guidelines and best practices in place to help you build a better website?  Search Advocates Gary Illyes, Martin Splitt, and John Mueller continue their conversation about Steve - their theoretical search engine. From HTML validations to image alt text, they discuss guidelines and practices that affect ranking for your website on this search engine.  Episode transcript → https://goo.gle/sotr031-transcript  Episode 17 → https://goo.gle/3uoiVup  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary discuss what is in store for 2022. They talk about voice search, if there is a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more!   Episode transcript → https://goo.gle/sotr030-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, John, Martin, and Gary wrap up 2021 by reflecting on updates, debates, and events. They discuss the status of JavaScript and Search, bridging the gap between SEOs and developers, core updates, and much more! Episode transcript → https://goo.gle/sotr029-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode of Search Off the Record, Gary, Lizzi, and Martin from the Google Search team are joined by special guest David Price, a Product Counsel for Google. They discuss human initiated crawl requests vs. bot initiated crawl requests, the robots.txt file, and more!   Episode transcript → https://goo.gle/sotr028-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John and Martin are joined by guest stars Zineb Ait Bahajji and Bruno Cartoni from Google to talk all about inclusive language. The group discusses principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more! United Nation - Gender-inclusive language (available in English, French, Spanish, Russian, Arabic, Chinese) → https://goo.gle/3DsRws4 Inclusive Language (Wikipedia) → https://goo.gle/3ouqZpX European Institute for Gender Equality → https://goo.gle/3Dsxrlx A guide to inclusive language in the workplace → https://goo.gle/3Eyozw1 Google Developer Documentation Style Guide → https://goo.gle/3lIdLUR  Episode transcript → https://goo.gle/sotr027-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
The Future of SEO

The Future of SEO

2021-11-1146:291

In this episode, John, Martin, and Gary discuss the future of SEO. They talk about the changes they’ve seen in the past decade and anticipate what’s next for SEO. Find out if HTML knowledge will be necessary in the future, if SEO will still be relevant, and more!   Episode transcript →  https://goo.gle/sotr026-transcript   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a web page, page experience ranking for larger and smaller companies, and more! Episode transcript → https://goo.gle/sotr025-transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this episode, Martin and Gary discuss JavaScript in great detail. They talk about the origins of JavaScript, how it compares to Java applet, modern replacements, and all the problems that go along with this programming language.   Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr024-transcript Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
In this very special episode, John, Gary, and Lizzi are joined by a guest star Michael Wyszomierski (tech writer for internal apps). Through some dramatic readings they bring the SEO Starter Guide to life and discuss robots.txt, the mobile-friendly test, writing for users, and more. SEO Starter Guide → https://goo.gle/36ZamsL Episode transcript → https://goo.gle/sotr023-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary are joined by special guest Aurora Morales from the Trust & Safety Policy Transparency team. They talk about website monetization, publisher policies, how Google runs search experiments and more! Policy Change logs AdSense → https://goo.gle/3zkup0S AdMob → https://goo.gle/3eCMNdF Ad Manager → https://goo.gle/2V27Qzd https://g.co/legal Publisher webinars → https://goo.gle/3eAFhQk Sustainable Monetized Websites → https://goo.gle/smw Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr022-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary celebrate recording over 20 episodes of the podcast reminiscing about great cheese and guests they want to have on the show. They then dive into how Web Workers work, their dream Swiss German programming language, how different result types are bundled together, and more! Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr021-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary are joined by special guest Duy Nguyen from the Search Quality team. They discuss tackling web spam, responding to manual actions, preventing hacks, ranking, and more. Google Search developer site → https://goo.gle/35HtREZ Episode transcript → https://goo.gle/sotr020-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
John, Martin, and Gary discuss this year’s Google I/O and whether its website followed SEO best practices, upcoming events, and, of course, JavaScript. Gary also deep dives into Google’s search engine information retrieval process and why, when searching for a car, you don’t get results for pineapple pizza. Google Search developer site → https://goo.gle/35HtREZ  Episode transcript → http://goo.gle/sotr019-transcript  Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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