Stories and Strategies for Public Relations and Marketing
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© 2024 Stories and Strategies for Public Relations and Marketing
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I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later I realize the concept of "relating to the public" is simply communication. It's in every facet of our daily lives. And if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this.
Public Relations is ultimately one of the most expressly human aspects of life.
Across the landscape of global communication, the role of Public Relations (PR) has become increasingly pivotal. As a profession, Public Relations stands at the crossroads of information dissemination and perception management, embodying the complex interplay between organizations, media, and the public. At its core, Public Relations is about forging connections, a mission that has elevated it to a thriving profession in our modern society.
Public Relations professionals harness a diverse toolkit of strategies to navigate this multifaceted domain. Their expertise spans across marketing, government relations, media relations, crisis management, and stakeholder engagement. Each of these elements serves as a cornerstone in the foundation of Public Relations, contributing to its stature and effectiveness. Marketing initiatives, for example, are not just about promoting products or services but about storytelling that resonates with audiences on a personal level. Government and media relations are about establishing trust and transparency, ensuring that communications are both reliable and beneficial to the public interest.
Crisis management and stakeholder engagement further illustrate the crucial roles played by Public Relations experts. In times of crisis, these professionals are the architects of strategies that protect and rehabilitate an organization's image. Through stakeholder engagement, they build and maintain relationships that are essential for mutual understanding and support. This comprehensive approach to communication underscores the versatility and indispensability of Public Relations in today's world.
The tangible outputs have impacts. Press releases earn widespread media placement, websites and social media campaigns captivate and influence, short-form videos seize our attention, and podcasts linger in our memory—all these are manifestations of the influence Public Relations has on our collective consciousness. These tools and platforms are meticulously crafted to shape perceptions, drive narratives, and inspire action. They demonstrate the profound ability of Public Relations to mold public discourse and interaction.
At the forefront of these endeavors stand the Public Relations professionals, whose skills in understanding, influencing, informing, and inspiring are unparalleled. Their work is not just about conveying messages but about creating dialogue, fostering understanding, and building bridges between entities and individuals. Through strategic planning, creative execution, and ethical practice, they navigate the complexities of public discourse, ensuring that their organizations or clients are not only heard but also understood and appreciated.
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Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion. In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience. Guest: Nicholas BruneauWebsite | Email | Skype | LinkedInEngage with Impact WebsiteEngage with Impact on AmazonCheck out the YouTube Trailer for the Engage with Impact bookWatch Frankie the Dinosaur Video Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a Startup MentalityG – Go Digital FirstI – Inspire with Personal StoriesL – Leverage Your ContentE – Empower Your CommunityListen For7:32 Utilizing Digital Strategies Effectively9:32 Developing On-Message Tools16:54 Optimizing SEOGuest: Nicholas BruneauWebsite | Email | Skype | LinkedInEngage with Impact WebsiteEngage with Impact on AmazonCheck out the YouTube Trailer for the Engage with Impact bookWatch the original 2012 video Science, It’s a Girl Thing Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences, customer service agents have become more than problem solvers; they are guides, educators, and relationship builders. Their ability to effectively interact with various types of people, in various kinds of moods, can be the defining factor between gaining loyal customers or losing them. Studies show the cost of acquiring new customers can be five to 25 times higher than the expense involved in retaining existing ones. So investing in the training and development of these agents is not merely an option, it’s a business imperative. Their role as the primary point of contact makes them vital in shaping customer experiences and sustaining the company’s competitive edge.Guest: Priscilla BrookeWebsite | Email | X | Instagram Priscilla’s podcast Happy to HelpPriscilla Brooke is the Head of Podcaster Success for Buzzsprout, a podcast-hosting service, based in Jacksonville Florida.Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcast.Connect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of formal regulations, and the industry's quest for ethical self-regulation. It may well be up to us as a profession to craft our own ethical guidelines and envision what effective self-regulation could look like to safeguard the future of communications. In this episode, a glimpse into what those regulations might look like. And should we even have rules for something we don’t really understand yet?Listen For5:29 The Revolutionary Impact of AI and the Need for Self-Regulation6:47 The Broader Influence of AI and the Challenge of Regulation9:53 The Premature Nature of AI Regulation and the Importance of Education14:07 Self-Regulation, Ethical Guidelines, and the Potential Role of Gen ZGuests: Professor Christian StieglerLinkedIn | Guiding Light | WebsiteProf. Dr. Christian Stiegler is the Director of Guiding Light - an international organisation for ethics and sustainability in technologies. As an award-winning researcher and internationally renowned expert on emerging technologies, he writes and speaks extensively on subjects such as XR, AI, technology ethics, the metaverse and emerging technologies.Manuel Hűttl, CEO Milk & Honey PRLinkedIn | Facebook | Instagram | WebsiteManuel Hüttl is Partner and CEO of Milk & Honey PR, a global Public Relations agency dedicated to shaping brand reputation. He is an industry veteran with over twenty years of experience, and opened Milk & Honey’s first continental Europe office in 2022. Manuel Hüttl holds various board positions and leads the AI Steering Group at Milk & Honey PR.Download the AI Ethical Playbook by Milk & HoneyRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators. In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with a community of listeners, and creating a loyal customer base.Listen For7:01 Overcoming Initial Hesitations10:10 Podcasting as a Business Tool18:59 Content Repurposing and Engagement MetricsGuest: Tyler ChisholmWebsite | Email | X | LinkedIn | Instagram | YouTube | FacebookListen to Tyler’s podcast Collisions YYCRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcast.Connect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.Listen For:03:44 Strategy Over Story07:19 The Physical Power of Messaging10:01 Audience Desires vs. Business Goals18:53 The Historic Call to ActionGuest: Mike Nachshen, Fortis Strategic Communications LLCWebsite | LinkedIn Read Mike’s article in PR Daily about Why Strategy Beats Storytelling Every TimeReagan Library Berlin Wall SpeechRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely. Yet, in the realm of internal communications, encouraging employees to be brand champions is considered foundational. So, where does the line between advocacy and bias lie? And it isn’t just Canada moving in this direction. There are signs the United States, UK, and Australia may be too. How can organizations navigate this complex landscape?Listen For4:32 Is it Still Legal for Your Employees to Leave Reviews Without Declaring They are Employees?10:37 This is Happening in the US, UK, Canada, and Australia15:43 The Role of Disclosure in Employee Reviews18:38 Influencers and Native Advertising Ethics Guests: Gavin Tighe and Stephen Thiele Website | Gavin email | Stephen email Listen to Gavin and Stephen’s podcast Beneath the LawRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communications in the ongoing conflict. The efforts of the PR Army have helped mobilize a formidable information front to combat disinformation and keep Ukraine's situation in the international consciousness. This episode offers a unique look at the power of strategic communication in times of war and the unyielding fight for national identity and sovereignty. Listen For3:15 The Role of PR in Conflict Zones4:37 Founding the Ukrainian PR Army13:56 Utilizing AI in Counteracting Disinformation23:25 How PR Pros can Help Guest: Julia PetrykWebsite | Ukraine PR Army Website | Email | X | LinkedIn | Instagram | FacebookRead Kateryna’s Story on the PR Army websiteRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that world are David Yelland, former editor of the Sun in the UK, and Simon Lewis who… managed public relations for the Royal Family under Queen Elizabeth II.In this episode we explore the evolution of public relations strategies within the Royal Family. Simon and David share their insider perspectives based on their experience. What are the biggest PR challenges facing the Royals today with the health of King Charles III in question? How has the Royal Family adapted to the digital age? And what advice would they give today?Listen For3:11 The Evolution of Royal Communications Strategy4:42 Reviewing the Importance of Simon’s Role as the First Comms Director for the Royal Family5:54 Transparency and Openness Within the Palace10:03 The Importance of Duty and Public ServiceGuests:Simon Lewis, former Communications Director for Queen Elizabeth IIDavid Yelland, former Editor of the SunListen to Simon and David on their podcast “When it Hits the Fan” as produced by Raconteur for BBC Radio 4 and BBC Sounds.Rate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty. Listen For4:21 The Importance of ESG in Asia Pacific7:50 The Role of Communications Teams and ESG9:25 Measurement of ESG Efforts13:32 DEI ChallengesGuest: Arun SudhamanWebsite| X | LinkedIn | Instagram | FacebookRead the PRovoke Media 2023 Asia-Pacific Communications IndexRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
Last week we had a look at how to make an apology when you should – and why most apologies are just awful. But there’s another side to that human interaction – forgiveness. Accepting an apology. An apology can be the key that unlocks forgiveness, yet forgiveness can also occur in its absence, driven by personal growth and healing. In this episode we look at the psychological journeys involved in embracing forgiveness.Listen For5:22 Why Apologies are Mandatory but Forgiveness is Not8:13 Forgiveness Benefits the Forgiver10:10 The Importance of Acknowledging Apologies15:09 Self-Forgiveness and its Role in Personal GrowthGuests: Marjorie Ingall Website | LinkedIn | Instagram | Wikipedia Page | ContactSusan McCarthyX | LinkedInSorryWatch.comThe Meagan Napier FoundationRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcast.Connect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
1There are a lot of apologies out there. And a lot of them only serve to make things worse.“I’m sorry if you were offended”“We’re sorry if what we said was misunderstood”“The situation is regrettable”“Sorry but we have the right to do it and we reserve the right to do it again”Sometimes a bad apology is because someone wants to hold on to their pride, or deep in their heart an apology can’t be right because they know they’re the hero of their own story.In this episode Susan McCarthy and Marjorie Ingall of SorryWatch.com share some of what they see behind the bad apologies and offer good advice for doing better.Listen For4:23 Why Apologies are Important to Society5:54 The Challenges (and Benefits) of Apologizing9:59 The Key Elements of a Good Apology13:15 Why Sometimes You Shouldn’t Apologize Right AwayGuests: Marjorie Ingall Website |Facebook| LinkedIn | Instagram | Wikipedia Page | Contact | Publishers Website for BookSusan McCarthyX | LinkedIn SorryWatch.comRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcast.Connect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
The report shows two-thirds of senior leaders say they would describe their role as both marketing and communications but there’s a clear shift happening toward marketing. More focus on brand awareness, broader reach, building media relationships, and managing brand reputation.What does that mean for budgets in 2024? For content strategy? Muck Rack helps us understand the trends.Listen For4:14 The Roles of Marketing and Communications are merging6:21 How Budget is Being Allocated10:41 The Focus on B2B or B2C?12:38 Is Enough Attention Being Paid to Internal Communications? Download the Muck Rack State of PR ReportGuest: Linda Zebian, Muck Rack senior director, communications and community LinkedIn Muck RackX | Instagram | LinkedIn | Threads | WebsiteRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company trying to achieve? What behavioural changes are needed by our key audiences to accomplish those goals? How do we nudge or persuade the behaviours of our key audiences?But is that satisfying those audiences? Is it ethical for us to think our job is to influence their behaviour? Are we considering how those audiences are evaluating us?In this episode Anne Gregory, a past chair with the Global Alliance and CIPR, and a recipient of Lifetime Achievement awards from both the PRSA and CPRS, says a new approach is needed. One that marks a step toward a new direction, emphasizing a more inclusive and responsive evaluation framework that aligns with the dynamic nature of modern communications and stakeholder engagement. Listen For5:45 Anne’s Challenge of Traditional Evaluation Methods8:28 Redefining the Purpose of Public Relations10:46 Bridging the Gap Between Organizational Goals and Stakeholder Expectations20:12 Aligning Communication with Your Societal Role and Stakeholder ExpectationsGuest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield UniversityUniversity Website page | Email | X | LinkedIn You can download An evaluation u-turn: From narrow organisational objectives to broad accountability by Anne Gregory and Jim MacNamara hereRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads Request a transcript of this episodeSupport the show
In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was absolute gold for fake You Tube body language experts. Some said it was a significant moment when she touched her nose. Others said she revealed all when she showed the tip of her tongue. And another said the tell-all moment was that one particular blink. The top five videos of those “analyses” generated 5.9 million views.The Royals aren’t alone. A video analyzing the nonverbal communication of family murderer Chris Watts was watched by more than 38 million people. After the Johnny Depp/Amber Heard court case there were numerous body language experts on You Tube giving analysis like “when she licks her lips here, that’s when she’s lying.” Even Dr Phil has done videos analyzing precise body movements he said have definitive meaning.The problem? It’s all voodoo. There is no acceptable scientific method to decode body language. There is no “language of the body.” It is pseudoscience wrapped in bells and whistles to delight and amaze. And it’s based on our human tendency, in our everyday lives, to make judgements based on what see and interpret which is influenced by our internal prejudices. In this episode, the truth about nonverbal behaviour, and why misinterpretation can be downright dangerous to society.Listen For6:02 Debunking the Famous Myth that 93% of all Communication is Non-Verbal14:21 How Misconceptions Influence Decision-Making17:16 Non-Verbal Communication in Credibility Assessment19:28 Challenges in Applying Non-Verbal Communication Guest: Vincent Denault, Ph.D. , McGill University Postdoctoral FellowWebsite | LinkedIn | You TubeRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show
There may be an emerging overreliance on generative AI in marketing and public relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importance of a coherent, overarching strategy. Maybe Generative AI is part of a bigger problem.Listen For4:47 Strategic Focus Over Tactical Execution8:27 The Role of Generative AI in Marketing and PR11:01 The Value of Human Insight in Content Creation13:27 The Emerging Role of Prompt EngineersGuest: Joe Zappa, Founder Sharp Pen MediaLinkedIn | Sharp Pen Media LinkedIn | X | Website | EmailRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and StrategiesRequest a transcript of this episodeSupport the show
This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even demanding. And they either don’t or they do but the communication between you is strained.Another approach to this might be the “Curiosity Approach.” Your child doesn’t care about a clean room, they care that it’s THEIR room. They care about the ownership of it. So imagine interacting with your child on the possibilities they could do with THEIR room. Possibilities they realize for themselves can only happen if they straighten some things up.The Curiosity Approach is just one of the tools Life Coach Ellie Bambury uses working with parents and their kids to help them forge real communication.Guest: Ellie Bambury, The Big Sister ProjectInstagram: @thebigsisterproject_FacebookLinkedInContact Kate Mason:Email | Website | LinkedIn | Facebook | XKate's book on AmazonConnect with Stories and StrategiesLinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and StrategiesRequest a transcript of this episodeSupport the show
Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home. This gets people to safety and creates necessary room for emergency teams they so desperately need.Evacuation is scary for residents. Some may have a chronic illness, some are afraid their home or property may be damaged or looted, and yes good old-fashioned stubbornness is another factor. Sometimes people feel they can do a better job of protecting their property than emergency officials and they aren’t necessarily always wrong.But emergency teams are beginning to notice a trend. The percentage of people refusing to leave is growing and that’s creating more danger. Additionally, there are stories of verbal abuse and intimidation toward emergency personnel trying to do a very difficult job. What is a communications pro to do?Guest: Tim Conrad, APR, Butterfly Effect CommunicationsEmail | Website | Facebook | X | LinkedIn | Instagram | You TubeRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and Strategies Request a transcript of this episodeSupport the show
Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Here are a few notable examples:George W. Bush: Known for his malapropisms, one of his most famous misspeaks was when he said, "They mis underestimated me," combining "misunderstood" and "underestimated."Barack Obama: In 2008, while campaigning, Obama mistakenly said he had visited "57 states" in the U.S., obviously misspeaking the number of states.Dan Quayle: As Vice President, Quayle famously misspelled "potato" by adding an unnecessary "e" at the end during a school spelling bee.Donald Trump: Known for his unique speaking style, Trump once referred to the CEO of Apple, Tim Cook, as "Tim Apple," which became a widely discussed gaffe.Joe Biden once introduced Barack Obama as Barack America.Keeping politicians on message and on strategy can be tough. In this episode we explore a few ways to do it.Listen For4:35 Storytelling in Political Communication5:40 Understanding Your Audience and Choosing the Right Channels7:26 Utilizing Digital Media13:10 Crisis Management and Reputation BuildingGuest: Krysten Copeland, KC & Co CommunicationsWebsite | Email | X | InstagramRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and Strategies Request a transcript of this episodeSupport the show
The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented reality (AR), virtual reality (VR), and extended reality (XR). The program aims to create thought leaders and strategists in the field, helping organizations understand and utilize these technologies. Despite slower adoption rates than expected, AR and VR technologies are still experiencing steady growth. The program also highlights successful uses of AR and VR, such as the Australian wine brand 19 Crimes, which uses AR to animate the images of convicts on their wine bottles, providing a richer brand experience for consumers.But are we ready to use these tools? Are our audiences ready to consume them? And how do we ensure they’re used to address not only business opportunities but social and environmental challenges?Listen For:5:11 The Emergence of Immersive Media in Marketing7:40 The Challenges in Adopting AR, VR and XR Technologies10:22 The Impact of Hype-Cycles on Technology Adoption15:28 The Importance of Media Literacy and Strategic Communication in Emerging TechnologiesGuest: Donna Z. Davis, Ph.D., APRAssociate Professor + Director, Immersive Media Communication Master’s Program + Director, Oregon Reality (OR) Lab | SOJCLink to the Immersive Media Communications Master’s Program X | Link to Donna’s VR publicationsRate this podcast with just one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and Strategies Request a transcript of this episodeSupport the show
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