Stories and Strategies for Public Relations and Marketing
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© 2025 Stories and Strategies for Public Relations and Marketing
Description
We tell stories.... stories about Public Relations and Marketing that will inspire your career in PR.
Public Relations is evolving rapidly, and this is where you’ll find thoughtful and concise interviews on the latest insights, ideas, and approaches with PR experts all over the world.
And straight up, you may not agree with all of them. Neither do we. The point is these are perspectives and ideas that need to be talked about.
From authentic storytelling, to harnessing the power of AI to innovative media relations and crisis communications, to adopting more behavioral science communications strategies. And even controversial ideas, some of which work extremely well in politics and business.
As Marketing and Communications strategies continue to shape the way organizations connect with their audiences, staying current is essential. Stories and Strategies is the public relations podcast that keeps you informed, inspired, and equipped to push boundaries and achieve excellence in PR.
If you work in Public Relations and/or Marketing, and you love stories, we get you... and we got you.
167 Episodes
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The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing.At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:We ne...
3This episode examines the current state of each of the big social media channels.Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their energy? And what can we predict in the near-term future for each?Listen For5:57 X (formerly Twitter)8:45 Facebook9:54 Instagram13:36 Threads16:56 TikTok18:34 YouTube20:50 LinkedIn21:59 Pinterest22:56 MediumGuest: Stephanie HustonWebsite | X | LinkedIn | Instagram | You Tube | Facebook | TikTokFollow...
She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that became a crypto crash.In this episode, we unpack the wild story of Haliey Welch’s meteoric fame. Her viral catchphrase to the lawsuits surrounding her failed crypto venture, the abs...
Rate this podcast with just one click In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? K-12 schools. These classrooms are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.Whoa… you mean vending machines for soft drinks and chips?No.From sponsoring STEM programs ...
Rate this podcast with just one click Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster. But there’s no arguing with the importance of transparency and authenticity rising to the challenges of disinformation. Frank Strong of Sword and Script conducted an industry survey and share...
Rate this podcast with just one click We think we can tell when bots take the pen, When AI spins words again and again. "Deep dives" and "delves" in their usual tone, The cadence, the phrasing, they’re not quite our own.But the line’s getting blurred, it’s harder to see, Is this human or machine-crafted poetry? The last bastion, they said, where humans excel, Was poetry’s heart, its unbreakable shell.Yet now a new study has shattered the view, At Pittsburgh, they’ve found something striking a...
Rate this podcast with just one click Executives are finally beginning to understand the power of participating in digital channels.“What if I mess up?” “Why would anyone want to hear from ME?”Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not. Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a less-than...
Rate this podcast with just one click There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions. For Dr. Karen Hills Pruden the strategy to help women close this leadership gap is to focus strongly on provable analytics. She shares how to amplify your value through metrics, finding your unique selling proposition, and why silence is NOT a superpower when it comes to self-advocacy. Listen For4:34 Amplifying Y...
We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickWhat can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn’t, and why. Listen For8:09 The Role of Social Media in Shaping Voter Percepti...
We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one clickJaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future? It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”Is this the end of Jaguar? Or does a cat always land on its...
We want to hear from you https://podcast.storiesandstrategies.ca/surveyRate this podcast with just one click In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape. Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond sim...
We want to hear from you https://podcast.storiesandstrategies.ca/surveyThere’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influential and at times very well-funded.Most recently there was the infamous Adidas hoax, where activists manipulated public perception to spark conversations about workers' rights. A new tool called Wiztrust Protect is a blockchain-based solution designed to certify and verify corporate information, hel...
We want to hear from you https://podcast.storiesandstrategies.ca/surveyOur World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles.A new report suggests these problems actually reinforce each other, creating a “new abnormal” state of constant risk. Life feels uncertain and that’s becoming normal.The report emphasizes we need to shift our focus, not just by using technology but by focusing on people. Shift resources toward human prepare...
We want to hear from you https://podcast.storiesandstrategies.ca/surveyWhy is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe. Listen For 5:21 Segmenting NASA's Audie...
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279 Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s intended to standardize the PR practice and enforce ethical practice but they also standardize pay rates and even protect practitioners from being fired needlessly.Is it working in Africa...
We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it’s crucial for...
We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings? The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the intent and se...
Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized senses. They also dive into the darker side of audio, discussing the rise of deep fake technology and its impact on trust in the digital age. Whether you’re a PR professiona...
How do you navigate leadership changes, even when the decisions make little sense? In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delicate balance between maintaining trust, managing emotions, and ensuring transparency. Heuman introduces the EFA (Emotion, Fact, Action) approach as a framework for communicators t...
As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critical social issues, and build direct connections with key stakeholders. A new report explores the public relations and communications strategies behind these efforts and how this shift is redefining leadership in the digital age. Listen For6:32 Executives are Moving Beyond Just Sharing Company ...
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