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Behind the Golf Brand Podcast with Paul Liberatore
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Behind the Golf Brand Podcast with Paul Liberatore

Author: Paul Liberatore

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It’s like playing a round of golf with some of the most interesting innovators, entrepreneurs, and listening to the stories behind their success. Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their band. I find it intriguing when people are vulnerable and honest about their struggles and success. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the biggest names and brands in the game of golf. So come join me on my quest to find the stories Behind the Golf Brand.
45 Episodes
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We made it to Episode 45 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Jon Mason the founder of Swing Juice.In an era of divisiveness and polarity, SwingJuice has remained rooted in its values and ideals.  Community, inclusivity, creativity, and a come-as-you-are mentality continue to be the corner posts of who this brand is and what they’re about.  That’s why you, as you are, are welcome with open arms to the Swing Juice community.If you haven’t checked out the Swing Juice brand, you should.  Not only will you be able to find a like-minded community of golf enthusiasts, chances are you’ll find yourself becoming part of a special family before you know it.Support the show (https://legiongolf.co/)
We made it to Episode 44 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Kevin Belzer from Fringe Golf.Golf headcovers have become a way to represent your favorite brands or make your golf bag a personal reflection of yourself. Fringe Golf is creating bold headcover designs for golfers looking to add more flair to their golf bag. More than just an aesthetic addition to your golf bag, Fringe covers are designed to stay in place and deliver a luxurious feel. The bold styles of Fringe Golf are eye catching and sure to make a statement in years to come.Support the show (https://legiongolf.co/)
We made it to Episode 43 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Ryan D'Arcy from X-Golf.XGOLF was founded in 2005, and since then over 3,000 systems have been sold worldwide, providing golf enthusiasts with a unique experience that emphasizes innovation.Industry firsts such as the variable lie stance platform and the automatic ball teeing system have allowed XGOLF to pull away from the pack. These distinguishing features, along with 19 patents, present a very special value proposition to our customers.The hardware and software innovations such as dynamic weight balance, short-game playability (12″ putts for example), 3D Collision that provides real geometric reactions to when a ball makes contact with an object, are all examples of how XGOLF has listened and adapted to address the needs of the most discerning golfers from around the world.Whether you’re looking for a solution for a golf training facility, golf club, sports medicine practice or your home, XGOLF can be tailored to meet your specific needs for whatever the application may be.Support the show (https://legiongolf.co/)
We made it to Episode 42 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friends Deborah and Erica Bennett the Co-Founders of Orca  Golf Bags.At Orca they design and build stylish, functional, modern golf bags with only the highest quality craftsmanship and pinpoint attention to detail.  We create golf bags designed around what real golfers told us they want in a golf bag.  It’s that simple.  Similar to the ORCA – and like our bags – we are not just another fish in the sea. As the only women/minority owned golf bag company in the United States, we operate with a purpose: to drive inclusiveness and empowerment.  The ORCA symbolizes for us a statement about individuality, the respect for oneself and for others.  The ORCA is fearless, strong, misjudged, and though they travel in pods, they prove that working together make all things possible. Support the show (https://legiongolf.co/)
We made it to Episode 41 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend Tim Markison the Founder and CEO of Athalonz Golf Shoes.  Trusted by the top Long Ball Hitters in the World (their advocates include: Justin James, Ryan Steenberg, Will Hogue, Kyle Berkshire, Justin Moose, and Ryan Reisbeck to just name a few) Athalonz golf shoes are truly special! Athalonz technology is so unique, that they have received an incredible 13 US Patents! Unlike other athletic shoe manufacturers, who may have a design patent for their looks or utility patents for their manufacturing processes, all of their patents are for our one-of-a-kind, game-enhancing technology that gives players Optimal Athletic Positioning ("OAP"). OAP leverages the laws of physics to shift the way the feet engage the ground.  The medial side of the forefoot "sinks" into the ground; shifting your knees inward.  This causes a shift of your weight bearing forces to the inside of your legs creating a power triangle.  In this position, your body is able to maximize ground reaction force and minimize leakage forces. With your feet about shoulder width apart and more ground reaction force and less leakage forces, you generate 9% or more power!OAP leverages the principles of biomechanics to align your body to optimize your kinetic chain. The kinetic chain refers to the sequence of movements performed by the body to achieve an athletic movement. For the kinetic chain to function efficiently, each body part needs to move at the right time and in the right sequence.The combination of being in the best athletic foundation and having your body aligned reduces stress on the body.  By shifting weight bearing forces inward, loading on the ankles, knees, and hips is reduced, which reduces the aches and pains of repetitive sports play.Support the show (https://legiongolf.co/)
We made it to Episode 40 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend John Mazzanoble the President of JumboMax Grips.  They are Bryson Dechambeau go to golf grips to crush the ball down the fairway, and its no doubt that JumboMax Grips are taking the golfing world by storm. As shocking as it might be to hit your first shot with JumboMax, their customers are generally equally as shocked at how they made an immediate improvement in their game.  From novices to the best players on the PGA Tour, all golfers can benefit from a grip that properly fits their hands. And that grip is probably a lot bigger than the one you’re playing. So check out JumboMax, because not only are they cool but they really help your game.Support the show (https://legiongolf.co/)
We made it to Episode 39 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friends Scott Kovesdy and Eric Fox, the Founders of Desert Fox Golf. The Phone Caddy from Desert Fox Golf is a great idea that delivers on everything the new age of golf is asking for. Players continue to take more and more devices to the course and golf carts continue to expand their options for cell phone applications. Golfers that use their phone for anything on the golf course should be making sure they take care of their device and make it as easy as possible to focus on their games and scores and the Desert Fox Golf Phone Caddy can help in both of those areas.Support the show (https://legiongolf.co/)
We made it to Episode 38 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Tom Cox, the Founder and CEO of Golfballs.com. In 1995, an idea and hobby became the first e-commerce business in Louisiana. Since that time, the company has transitioned over the years into one of the leading golf Internet retailers on the web - with a strong focus on customized products. We no longer carry used golf balls but instead now offer a complete selection of new golf balls, caps, shoes, bags, clubs and more from golf's top manufacturers. Golfballs.com offers a full selection of golf equipment across the United States and worldwide direct from our office in Lafayette, Louisiana.Support the show (https://legiongolf.co/)
We made it to Episode 37 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Dickie Walsh, the founder and CEO of Cutter Golf. The Cutter wedge by Cutter Golf performs as advertised in two distinct ways. It is draw bias and will help right-handed players keep their ball from traveling too far right. The Cutter wedge will also enable players to hit the ball higher than any other wedges tested by this site. Golfers will have to decide for themselves if that is a good thing or bad thing but if you are struggling with your short game and you are tired of seeing shots slicing to the right or coming out low and not stopping on greens, the Cutter wedge can absolutely offer new levels of performance to your golf bag. Support the show (https://legiongolf.co/)
We made it to Episode 36 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Tom Romano the General Manager of Galvin Green in North America. Galvin Green is a pure golf brand specialising in the design and supply of high-performance clothing to golfers in more than 20 countries worldwide. Designed by golfers for golfers.Support the show (https://legiongolf.co/)
We made it to Episode 35 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Sal Sayed the founder and CEO of Arccos.Arccos Caddie is golf’s first Artificial Intelligence platform. The award-winning Arccos Caddie app seamlessly syncs with Arccos Caddie sensors to provide golfers with Automatic Shot Tracking, Smart Distance Club Averages, A.I. Powered GPS Rangefinder, Strokes Gained Analytics and Caddie Advice for any hole on earth to help golfers of all skill levels make smarter decisions, improve faster and shoot lower scores.In fact, the average new Arccos Caddie member improves their handicap by 5.02 strokes in the first year!Support the show (https://legiongolf.co/)
We made it to Episode 34 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Jay Turner the founder and CEO of Redbird Avian Golf Clubs.Investing your time and money in getting a properly fit set of irons can enable you to play better golf but may have some hidden financial benefits as well. A well-built, well-fit set of irons will outlast the cycle of buying clubs off the shelve, having frustrations, and running back to the store or online forum to find your next set. The premium materials, impressive performance, and fitting capacity of the Avian iron family is impressive top to bottom. Understanding that clubs tailored to your golf swing can have immense benefits in your performance is paramount. A better fit can lead to more distance, more accuracy, and less stress on the course. Better fit, better equipment, and a better customer experience can all be found in the Avian brand.Support the show (https://legiongolf.co/)
We made it to Episode 33 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friends Stephane Yelle and Chaz Donati of Alignment Pro Training Aid. Players that use alignment rods to help them train their full swing can receive more benefit from the flexible nature of the Alignment Pro. Additionally, thanks to the fully customizable 1-degree smooth motion of the Alignment Pro, golfers will have more options to putting or chip in whatever way best fits their stroke. The Alignment Pro golf training aid is for every golfer looking for instant visual feedback over the path of their clubs and who want to improve their game year-round indoors and out. Support the show (https://legiongolf.co/)
We made it to Episode 32 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Shawn McConnon, the Founder and CEO of Upglove. UpGlove got started by solving a simple problem with golf gloves.  Shawn, got sick of paying $20 for a decent golf glove. This was if he thought about buying before he played and if he forgot then he would pay $24 at the pro shop for soft top-grade cabretta golf glove. He knew there had to be a more affordable and convenient way to buy golf gloves. So he designed a glove that would provide all the benefits of a traditional soft top-grade cabretta glove and even enhance the comfort and feel. The back of the UpGlove is made with a mesh-flex material that breathes better and adds additional comfort. This keeps the golf glove from getting that 'crusty' feeling. The palm of the glove is a true thin and soft top-grade cabretta leather that every golfer craves. He then developed a model that would never leave a golfer getting ripped off at the pro shop with a flexible subscription model that suites every type of golfer. So whether you play a little or a lot your needs can be met and never worry about shelling out $24 for a golf glove. This allows golfers like you to save big on golf gloves and get a great glove for less than $10!Support the show (https://legiongolf.co/)
We made it to Episode 31 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Evan Schiller, the world-famous golf course photographer. Evan has photographed over 600 championship courses and has left his own distinctive mark on some of the most recognized tracks around the world.  Evan’s work has been published in countless national magazines, books and calendars. His photography is exclusively featured in the acclaimed book, Golf Courses of Hawaii and he continues to publish his own award-winning golf calendar, Golfshots. Support the show (https://legiongolf.co/)
We made it to Episode 30 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Dan Erdman, the Founder and CEO of Uther Golf. Founded in 2016, Uther (pronounced other) forever changed the way golfers think about their towels.  The company’s founders saw that customizing golf bags proved next to impossible.  They were looking for a way to buck the trend and thought what better way than golf towels? Today, the company features towels of all shapes and sizes with colorful patterns and designs that are sure to make your bag stand out. Made of the finest materials, these towels are not only fun, they’re guaranteed to stand the test of time.Support the show (https://legiongolf.co/)
We made it to Episode 29 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my good friend David Blake aka "Blakey" from Golf Rules & Questions. Coming to us from the land down under is my good friend Blakey, also known as Mr. Golf Rules. As a member of Golf Australia, kinda like the USGA, Blakey has taken the internet by storm both on Instagram and YouTube by giving us what we wanted. Watching pros on the Tour breaking rules. What makes Blakey so great is that he then teaches his loyal subscribers and follers which rule has broken and why all in an interactive way. With over 90k followers on YouTube and Instagram, Blakey is the go to source for everything golf rules. Not to mention, he is a hilarious and a good guy.Support the show (https://legiongolf.co/)
We made it to Episode 28 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Mike Napoleon, the Co-Founder of SuperSpeed Golf. All golfers physically capable of swinging a club should be doing exercises that enable them to hit the golf ball as far as possible. As long as you are a golfer that can physically complete the training protocols, the SuperSpeed system can improve your game. Beginners, avid golfers, and professionals should all consider doing something to improve their physical abilities and the SuperSpeed golf system is the most proven way to go.Support the show (https://legiongolf.co/)
We made it to Episode 27 of the Behind the Golf Brand Podcast.  In this week's episode, I interview my friend Terry Koehler, the Chairman and Director of Innovation of Edison Wedges.For over 30 years, Terry has focused his design energies on the needs of recreational golfers, NOT tour professionals.  If you were fortunate enough to play wedges or irons by Reid Lockhart®, EIDOLON®, SCOR™, or most recently the Ben Hogan® TK Wedges and Ft. Worth irons, you know his work.  Most recently he has authored a patent application that defines breakthrough technologies in designing and crafting wedges with additive manufacturing (3D printing) methodologies. In the new Edison™ Forged wedges, Terry has applied everything he has learned to achieve performance no other wedges can match.   Support the show (https://legiongolf.co/)
We made it to Episode 26 of the Behind the Golf Brand Podcast.  In this week's episode I interview my friend Ed Byman, the Founder and CEO of Global Value Commerce. Ed's popular websites include GlobalGolf.com, GlobalGolf.ca, 3balls.com and upscale lifestyle retailer FairwayStyles.com.Ed Byman is by far one of the smartest men I know, and has totally revolutionized the golf industry. In 2001, Ed assembled a highly respected golf industry team with an innovative concept to develop a market for preowned golf clubs. By leveraging their many industry contacts around the country, Ed's team became a trusted liquidation solution for the trade-in products. In reaching out to technology savvy golf enthusiasts and the growing eBay marketplace, they rapidly grew to be the leading online seller of preowned golf equipment.  In 2006, Ed and his team moved beyond using eBay by launching their own proprietary website, GlobalGolf.com. Within a few years, Ed had created a market for the acquisition and sale of new and preowned golf equipment, and now holds a unique position in the industry by offering the discerning golf consumer a wide array of golf equipment through their vast array of websites.Support the show (https://legiongolf.co/)
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