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Product Powerhouse was created to support product-based business owners, from handmade products to digital products, and everything in between. On this podcast, we chat about what it's really like to run an online shop. We publish weekly episodes covering e-commerce marketing, web design and all things Shopify. We celebrate successful shop owners and chat with experts in the e-commerce industry! Product Powerhouse is hosted by Erin Alexander, a Shopify Expert and design agency owner. She's helped hundreds store owners build, grow, and scale their online business. If you're ready to build an online shop that feeds your family and fuels your passion, you'll love listening to this podcast.
168 Episodes
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Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024.Key Takeaways:Understanding how Shopify themes workWhy you need to look for essential features instead of focusing on how the theme looksHow to find inspiration for your websiteThe biggest differences between the free Dawn theme and premiums theme in the Shopify theme storeTools for customizing your theme for your brandA list of my personal...
In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized, giftable items. From the early days of making Lego bags to navigating the challenges of running a full-time business, Tara’s story is filled with valuable insights and practical advice for anyone looking to start or grow their own business.Key Topics ...
In this episode of the Product Powerhouse Podcast, host Erin Alexander reflects on attending the 'The Ultimate Product Party' business conference in Orange County, California. She shares her top takeaways and valuable lessons learned including the importance of attending in-person events, and the joy of connecting with fellow product-based business owners.Highlights include meeting speakers, the importance of showing up authentically in your business, working smarter, not harder, and th...
In this episode of the Product Powerhouse Podcast, host Erin Alexander introduces us to Leah Keggi, the talented designer behind CoastL Studio. Leah's modern beach lifestyle brand is inspired by coastal living and brings a touch of vacation to everyday life, even if you're miles away from the beach. She specializes in art licensing, allowing other businesses to purchase and use her beautiful designs on their products.Erin and Leah dive deep into the world of art licensing, discussing what it ...
In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app. Here are the key takeaways from this episode: The Shopify Email app is an email service provider available to all Shopify users.It allows users to create email marketing campaigns, automation, and send various ...
Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome.Overcoming self-doubt and building confidence is possible for everyoneChanging perspective and focusing on strengths can help build confidenceThe subconscious mind plays a crucial role in self-doubt and can be accessed and reprogrammedPractical techniques, such as celebrating wins and setting a...
Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return.The main topics covered in this episode:The decision to pause the podcast to focus on creating new content.The impact of changes in her work environment on her energy an...
1In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurtu...
In today's episode, we dive deep into the various wholesale options available on Shopify. Whether you're a seasoned shop owner or just starting, understanding how to integrate wholesale into your Shopify store can significantly boost your business. We’ll explore three main methods: using discount codes, leveraging wholesale apps, and creating separate wholesale stores. Plus, we share a pleasant surprise review from Emily at Wholesale in a Box, and essential tips for onboarding and nurturing y...
In this episode of the Product Powerhouse Podcast, host Erin Alexander welcomes back Grace Hayden, a seasoned e-commerce expert and successful businesswoman. Grace shares her journey of building and selling e-commerce businesses, including her renowned Turkish towel company. Discover the insights and strategies she uses to create businesses with the intent to sell and how you can apply these lessons to your own entrepreneurial journey. From understanding profitability and pricing to knowing y...
In this episode of the Product Powerhouse Podcast, host Erin Alexander dives into the critical steps for launching your Shopify store, whether you're starting from scratch, switching platforms, or simply redesigning an existing site. These tips will help ensure your store is set up for success and ready to attract customers from day one. Tune in to discover how planning ahead, focusing on customer experience, and prioritizing marketing can make a significant difference in your e-commerce jour...
In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs. This episode offers valuable advice and practical tools for product-based business owners to take control of their finances and ensure long-term success.- Erin shares her personal experience and Sarah encourages getting creative to make money.- The Profit First system is recommended for business owners.- A cash flow plan...
In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embr...
In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode:- Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation.- Specializing in a particular tool or area of expertise can make it easier to g...
In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses.On this episode we cover …Importance of building relationships before collaboratingCreative ways to collaborate with other makers and businessesKnowing when to turn down opportunities Failed ...
In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a...
In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions.On this episode we cover …The ten must have items you need to include on your product pagesWhy you need each item and how they help conversionsOptional items you might want to have on your product pages depending on your product typesOptimizing your product pages with these 10 must-haves will not only increase y...
This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner! Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there!On this episode, host Erin Alexander discusses the impo...
Are you a creative product-based entrepreneur who struggles with keeping track of all the moving pieces in your business?The Product Powerhouse Summit kicks off April 18-20! Get your free ticket to this 3 day online event that will help you build, grow, and scale your product-based business. GET YOUR TICKET HEREIn episode 149 of the Product Powerhouse podcast, we chat with Carley Zuercher, the founder of Canapy, a project management app designed specifically for creative product-sellers...
Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is all about marketing strategies for small business owners in 2023. Here are the key takeaways:Repurposing and reusing content is the way to go if you want to make the most out of your limited resources.Personalization and segmentation in marketing are crucial for connecting with your target audience.Diversifying your marketing strategies is also important, so you're not putting all your eggs in one basket.Va...
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