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The European Startup Show
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The European Startup Show

Author: Anita Moorthy

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To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.

If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.
46 Episodes
Joyce provides early-stage companies with strategic and operational CFO services to prepare the companies for predictable growth, fundraising, and global go-to-market success. Prior to Pegafund, Joyce was an advisor, investor, and board member of European and US B2B software companies including being an early growth investor at Columbia Lake Partners, a Bessemer-backed European debt fund. In this episode, I ask Joyce about what metrics are important to track at different stages of the company and how to use data and metrics to guide big decisions like global expansion. Joyce also shares the 3 ingredients for a successful fundraiser and the most common mistakes she sees founders make in that process.
In this episode, I sit down with April Dunford who is a globally recognized expert in positioning and author of the best seller book on positioning, Obviously Awesome: How to nail positioning so your customers get it, buy it and love it. I ask her the questions founders always ask me like: how should you position if you are a multi-product company? Do you position at a company level or a product level? When should you create a new category? How do you position if you are in a transition?
Rav has held a number of executive positions in various Enterprise Software companies over the last 20 years, most recently at Slack where he founded the global Customer Success team. In this episode we discuss how to structure, incent and align customer success across the organization; what you should measure in the early stage vs later stages, the most common mistakes founders make when setting up customer success; how to hire for customer success and more.
Chris has become a mini-marketing-celebrity on Linkedin and is using the playbook he advocates for as the way to generate high quality demand gen: Share valuable content consistently and when buyers are ready they will come to you. In this podcast we discuss what to do and what not to do when you are an early-stage company. We also discuss what companies that are scaling from $50 M - $100 M need to know about generating high quality demand.
This is the last in my March Women’s Series and I am delighted to finish the series with Sujata Bhatia, Chief Operating Officer of neobank, Monzo. Few people need an introduction to Monzo, which was an early market leader in the digital banking space and today has close to 5 million customers. Prior to Monzo, Sujata joined Monzo in early 2020 and prior to that spent almost 16 years at American Express. In this episode, I talk to her about her early days at Monzo and how she navigated the turbulent times at Monzo, and her advice for other startups. Some great insights on how to keep the morale up, how to focus the teams during uncertainty, and Monzo’s framework for OKRs
In this episode, I sat down (virtually) with Marie Outtier who is the director of product management at Twitter and prior to Twitter, co-founded Aiden, an AI-Powered marketing analytics platform that she sold to Twitter within 3 years of founding the company. Along the way, she got pregnant and also started a family. In this episode, I ask her about the most important lessons she learned reflecting back on her journey from idea to sale; her tips on hiring for diversity; her advice on getting angel funding, and taking the entrepreneurial route for other women.
I had such a good time interviewing Solveiga Pakštaitė and learning about her revolutionary food label that tells you when food has actually gone bad. Everything from how visually impaired people figure out the color of their clothes, to why she does not believe in unpaid internships and why she decided to bring a CEO to run her company. I think this is a great episode if you are looking to build a team as we talked a lot about hiring dos and don’ts. Would you hire a CEO to run your company? Tweet at me @anitamoorthy
My guest today is Dr. Olivia Ahn, co-founder and CEO of Planera which makes the only certified flushable and 100% bio-degradable sanitary pad. Not quite in a garage, Olivia founded Planera in her flat as she was finishing her degree at Imperial College, together with her roommate, Aaron Koshy. I was impressed not just with the product they are developing but also with her larger vision of sustainability and her desire to change perceptions, culture, and policy when it comes to feminine hygiene products. Definitely an inspiring talk. If you like this series and this show, please subscribe. And it will totally make my day if you can leave a review. Thank you for listening!
Welcome to the first episode of the march women’s series! In this episode, I sat down with Caroline Noublanche, Co-Founder and CEO of the world’s first virtual fertility startup called Apricity. Caroline is an experienced entrepreneur, who before launching Apricity, co-founded the mobile app Prylos at the age of 27, which she sold eventually to Swedish giant Doro AB in 2011. In addition to talking about her new venture in the fertility tech space, I really enjoyed getting her thoughts on being a women entrepreneur, how she balances family and work, and her advice to other women. Hope you like it!
In today’s episode, I talk to Daniel Murphy, who is considered one of the top 50 experts in the product marketing domain, and get his help to demystify product marketing and answer the most important questions for entrepreneurs - how should I think of product marketing for my stage of the company, how can I hire for it, how should I measure its effectiveness. I also get his top tips for getting customer reviews for comparison sites, lead generation, product launches, and more. Daniel is a startup marketer with 8 years of experience who has helped successful SaaS startups like Drift, Hubspot and now Privy grow.
Kair and Martin were leaders in Pipedrive, the most recent unicorn from Estonia. (Kair headed product marketing and Martin was head of customer success). Based in Tallinn, Klaus has raised money from Creandum of Sweden and most recently from Global Founders Capital whose portfolio also includes Slack, Revolut, and DeliveryHero. In this episode, I discuss their journey to founding Klaus, how to find a technical co-founder if you are not technical and the importance of end-user-community in building a product and brand that customers love.
In this episode I sit down with Daniel Epstein to find out more about how Unreasonable supports growth-equity entrepreneurs scale and what criteria they look for in the entprepreneurs they select. The Unreasonable group has a unique model of bringing together big institutions like Barclays, Pearson ( who they partner with) and disruptive for-profit startups. Daniel has been named by Fortune Magazine as one of the World’s 50 Greatest Leaders, alongside the likes of Bill Gates & Tim Cook and is a sought after public speaker.
I sat down this week with Tim Sadler, co-founder & CEO of Tessian, a venture-backed cybersecurity company that stops threats, by securing the human layer. In this episode, I get his thoughts on creating a new category and becoming a category leader and what he believes is the secret to getting funded successfully. Tessian has secured $60m in funding from investors such as Sequoia, Balderton, and Accel and has won numerous awards including “best security startup” by WIRED, and “best machine learning startup” by legal geek
Tim Kraska is an MIT professor who is now the CEO of Einblick, a next-generation data analytics company based on research he and a team developed at MIT and Brown University. I sat down with Tim to learn more about the process of converting research from academia for commercial purposes and what that journey has been like for him and his team.
A region with 6 million people, Estonia, Latvia, and Lithuania is home to 2,577 startups including 6 unicorns - Skype, TransferWise, Bolt, Vinted, Pipedrive, and Playtech. I sat down with Zane Bojare, Head of Marketing at Startup Wise Guys to find out more about what makes this region so good at entrepreneurship, what are the trends and niches she sees and what are the differences if any between Latvia, Estonia, and Lithuania. If you are looking at applying to accelerators in this region or looking to invest in your next startup from here, this is a good episode to get an overview of the region’s startup ecosystem.
Anthony Deighton is a poster child for what it means to be a leader. He became a leader of the ERM product line at Siebel early on in his career and then at Qlik he took on various leadership roles in product and marketing taking the small unknown Swedish startup from a few persons to a global, public analytics leader. Personally, I have known and admired many things about Anthony since our time at Siebel, but what really stood out to me is his ability to lead with vision and compassion and his incredible capacity to gain respect from people regardless of their seniority, role, or function. In this episode, he talks about what it means to be a leader and how it differs from being a manager.
Jamie Crummie is the co-founder of Too Good To Go, the world’s largest marketplace for surplus food. Too Good To Go is now active in 15 countries and has over 29 million users who have rescued over 53 million meals collectively. Jamie was named One Young World’s Entrepreneur of the Year in August 2020 and was one of Forbes 30 Under 30 in Europe in February 2019. In this episode, I talk to Jamie to learn more about the food waste problem and their journey from 9 people to 720 people and 29 million users.
My guest today is Ola Sars, Founder of Soundtrack Your Brand, the world's fastest-growing music-platform for B2B, which he co-founded together with Spotify back in 2014. Ola is an expert in music-tech, having founded several music-tech businesses including Beats Music which was acquired by Apple and transformed into Apple Music. Soundtrack Your Brand supplies streaming music to businesses and public venues like malls, restaurants, cafes, and shops and includes clients like Joe and The Juice, McDonald’s, Lululemon, J.Crew, IKEA, and others.
Coinrule has created a platform that allows investors to automate their investments in crypto trading. In this episode, we discuss current trends in crypto trading, how they acquired their first 16k customers without any marketing spend, and why they chose to raise money on a crowdfunding platform. Gabriele (CEO) has worked in several fintech firms including leading Innovation Labs of Lloyds Banking Group and UBS Bank. Oleg (COO) worked in Banking and Risk roles at Citigroup London for a number of years and was Chief of Staff to Citi's Global Public Sector Head.
In this episode, I sat down with Krishna Viswanathan, co-founder and partner at Crane Venture Partners to talk in-depth about go-to-market (GTM) considerations for early-stage companies that are pre-seed or seed. What are the key GTM areas to focus on? What are the common mistakes? When and what do you need to raise a successful series A funding? I also delved into the big areas of opportunity that Krishna is bullish about in Europe. Crane Venture Partners is a London based VC firm investing and building seed and early-stage enterprise and deep tech businesses across Europe. Crane has made close to 37 investments including investments in Tessian, Onfido,, Forecast, Virtuoso, Harbr, Silverflow, and Gitpod amongst others.
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