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In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agency and works with amazing brands like Red Bull, Jaegermeister and Deliveroo.Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101David Burgman - LinkedInRaptor London - Website | LinkedIn
It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South Coast of England.  Learn all about Natalie's 6 step process to ensuring your brand is in the right place  to go to market, in particular, today, we dig into the first step of the process; 'Vision to Voice'. If you'd like to receive Natalie's 6 step checklist, you can contact her here;https://www.nataliemontagnani.com/ Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101
A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy!Find all the tools and websites mentioned below.Wordpress for building websitesHubspot CRM (free)Mailchimp - data capture & newsletters Google Analytics - website analyticsGoogle Drive - my 'filing cabinet' / collaborative workingPrezi & Prezi Video - alternative to Powerpoint and zoom video presentingCanva - basic graphic designAlternativeto.net - find alternatives to tools/apps/websites like Photoshop (often free alternatives!)Smmry.com - summarizes any article/blog etc. into 7 sentencesNaturalreaders.com - reads anything that you copy & paste into itHemingwayapp.com - critiques your writing for readability & gives tips to improveImportyeti.com - see what carriers/factories/shipper your competitors are usingSnapdrop.net - share files between any devices on the same wifi Dictation.io - dictation! Turns your voice into writingSlidescarnival.com - loads of slide templates that you can use on Powerpoint, Google Slides & CanvaRemove.bg - cuts backgrounds out of photos instantly I dont care about cookies - chrome extension that says ‘yes’ to all cookiesAnd finally, my new Gift Website for discovering non-mainstream gifts for any occasion; SecretSanta.GuruSponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
Having previously discussed how to stop your posts flopping on your personal Linkedin page (how to beat the algorithm), today Alex talks about a more surefire way to beat the algorithm – with cold hard cash!Learn about boosting vs advertising, plus some great tips for ways to reach a specific audience on Linkedin that you might not have known were possible. Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your posts are rubbish (!), there's a more likely possibility that you're getting squashed by the Linkedin algorithm, put in place to choose only the best posts to be shown on people's news feeds. In this episode we talk about how to beat the algorithm and give your posts the best chance of success. Making some simple tweaks and taking a few simple actions will step up your Linkedin game in no time - come on in and learn with Marketing 101!Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :)Topics covered in part 1 & part 2;why bother podcasting?conceptdeliverytechrecordingeditingpublishingpromotingmonetising how to do remote interviewshow  to do face-to-face interviewssupport forumsa few of our favourite podcastsClick here to listen to UNFILTERED on Spotify; Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :)Topics covered in part 1 & part 2;why bother podcasting?conceptdeliverytechrecordingeditingpublishingpromotingmonetising how to do remote interviewshow  to do face-to-face interviewssupport forumsa few of our favourite podcastsClick here to listen to UNFILTERED on Spotify; Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has finally made it's way to the UK.Put simply, LSA can very easily put you at the TOP of Google, above the usual adverts and right below the search box for local searches, and you ONLY pay for the leads you receive. My guest today, Suraj Singh, helps guide us through this exciting new opportunity and tells us exactly how to get up and running. Sound intriguing, then listen! Especially if you're in one of the following trades and want more local leads/traffic;Appliance RepairCarpet CleaningElectricalGarage DoorHouse CleaningHvacLawn CareMovingPest ControlPlumbingRoofingRubbish RemovalTree ServicesWater Damage ServicesWindow CleaningWindow ServicesIf you'd like an introduction to Suraj and Thrive/Known Locally then get in contact with our host, Alex, and he will be very happy to make the introduction!alex@marketing-101.co.ukSponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
Welcome to episode 08 - how to set up your Linkedin 'eco-system'.In this episode you'll learn how to set up and grow your Linkedin company page organically and genuinely. Top tips on how to draw real connections from your personal network to your company page, increasing followers without spending on advertising. LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101To talk to the host, Alex, head to Twitter; @AlexRyanUKSee you next episode!Marketing 101
Welcome to episode 07 - a very special introduction to Marketing for kids (age rage 7-14) with a very special guest, 9yo Elise! In this episode we find out what a 9yo like Elise already knows about marketing and try to build up understanding for her of exactly what companies do to market themselves. We discuss branding (colours, imagery, voice, behaviour) and learn about demographics, and then 'play marketer' by applying our learning to an online Toy Shop.LINKS MENTIONED IN THE SHOW;£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
Welcome to episode 06 - all about Influencer Marketing. In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the perfect influencer for your business, product or campaign and, finally, how to go about finding them.  LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')For the blog; http://101blog.co.uk/£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business.It's hard to know which platforms to use to achieve which goals and often people end up gravitating towards a platform for the wrong reasons. In episode two we'll discuss Facebook, Instagram, LinkedIn, Twitter and YouTube, talking about which ones suit which goals, plus some tips and tricks for using them successfully.  LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')Our Content Marketing episode; https://www.buzzsprout.com/1110050/episodes/4044188£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101Upcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!See you next episode!Marketing 101
Welcome to episode 04 - Social Media for small businesses PART ONE. This is the first of a two part introduction to using social media to help grow your business.Social Media is often approached in the wrong way which can lead to confusion about it's benefits. In episode one we'll discuss;Does it work?What is the point? Or what are the benefits?How do I measure its success?Am I on the right platforms?Am I doing it right? / Is it working?Part two will dig into Facebook, LinkedIn, Instagram, Twitter and YouTube to learn a bit more about why each of those platforms might work for your business. LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')Our Content Marketing episode; https://www.buzzsprout.com/1110050/episodes/4044188£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101Upcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!See you next episode!Marketing 101
Welcome to episode 03 - Basic content marketing for small businessesContent marketing can be really overwhelming for anyone who is new to it - but rest assured, we'll explain what content marketing is, why it's great for your business, how to create content and how to distribute it, plus lots, lots more!LINKS MENTIONED IN THE SHOW;£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
Welcome to episode 02 - Things to check before naming your business.We'll go through 13 (yes, THIRTEEN!) different considerations that you'll need to make before you decide upon a name for your new business including the domain, acronyms, memorability and much more. Who knew that naming a business was so complicated?!Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
Welcome to episode 01 - Website basics - simple things your website should have / do.Expect to hear about why you should have pricing and testimonials on your site, how to make sure your contact details are clickable, the importance of having a footer and much more.Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101See you next episode!Marketing 101
Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)Alex Ryan - Marketing Consultant; alexryanuk.comFor the Marketing 101 blog; http://101blog.co.uk/Marketing 101 Agency; marketing-101.co.ukLinktree (social media etc.); https://linktr.ee/marketing.101
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