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Marketing 101 - BIG steps for small businesses
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Marketing 101 - BIG steps for small businesses

Author: Marketing 101

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Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101
10 Episodes
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This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has finally made it's way to the UK.Put simply, LSA can very easily put you at the TOP of Google, above the usual adverts and right below the search box for local searches, and you ONLY pay for the leads you receive. My guest today, Suraj Singh, helps guide us through this exciting new opportunity and tells us exactly how to get up and running. Sound intriguing, then listen! Especially if you're in one of the following trades and want more local leads/traffic;Appliance RepairCarpet CleaningElectricalGarage DoorHouse CleaningHvacLawn CareMovingPest ControlPlumbingRoofingRubbish RemovalTree ServicesWater Damage ServicesWindow CleaningWindow ServicesIf you'd like an introduction to Suraj and Thrive/Known Locally then get in contact with our host, Alex, and he will be very happy to make the introduction!alex@marketing-101.co.ukFor the blog; http://101blog.co.uk/Linktree (social media etc.); https://linktr.ee/marketing.101To talk to the host, Alex, head to Twitter; @AlexRyanUKSee you next episode!Marketing 101
Welcome to episode 08 - how to set up your Linkedin 'eco-system'.In this episode you'll learn how to set up and grow your Linkedin company page organically and genuinely. Top tips on how to draw real connections from your personal network to your company page, increasing followers without spending on advertising. LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')For the blog; http://101blog.co.uk/Linktree (social media etc.); https://linktr.ee/marketing.101£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/To talk to the host, Alex, head to Twitter; @AlexRyanUKSee you next episode!Marketing 101
Welcome to episode 07 - a very special introduction to Marketing for kids (age rage 7-14) with a very special guest, 9yo Elise! In this episode we find out what a 9yo like Elise already knows about marketing and try to build up understanding for her of exactly what companies do to market themselves. We discuss branding (colours, imagery, voice, behaviour) and learn about demographics, and then 'play marketer' by applying our learning to an online Toy Shop.LINKS MENTIONED IN THE SHOW;Our website; https://marketing-101.co.ukFor the blog; http://101blog.co.uk/Linktree (social media etc.); https://linktr.ee/marketing.101£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/To talk to the host, Alex, head to Twitter; @AlexRyanUKSee you next episode!Marketing 101
Welcome to episode 06 - all about Influencer Marketing. In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the perfect influencer for your business, product or campaign and, finally, how to go about finding them.  LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')For the blog; http://101blog.co.uk/Linktree (social media etc.); https://linktr.ee/marketing.101£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/To talk to the host, Alex, head to Twitter; @AlexRyanUKSee you next episode!Marketing 101
Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business.It's hard to know which platforms to use to achieve which goals and often people end up gravitating towards a platform for the wrong reasons. In episode two we'll discuss Facebook, Instagram, LinkedIn, Twitter and YouTube, talking about which ones suit which goals, plus some tips and tricks for using them successfully.  LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')For the blog; http://101blog.co.uk/Linktree (social media etc.); https://linktr.ee/marketing.101Our Content Marketing episode; https://www.buzzsprout.com/1110050/episodes/4044188£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/To talk to the host, Alex, head to Twitter; @AlexRyanUKUpcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!See you next episode!Marketing 101
Welcome to episode 04 - Social Media for small businesses PART ONE. This is the first of a two part introduction to using social media to help grow your business.Social Media is often approached in the wrong way which can lead to confusion about it's benefits. In episode one we'll discuss;Does it work?What is the point? Or what are the benefits?How do I measure its success?Am I on the right platforms?Am I doing it right? / Is it working?Part two will dig into Facebook, LinkedIn, Instagram, Twitter and YouTube to learn a bit more about why each of those platforms might work for your business. LINKS MENTIONED IN THE SHOW;Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')For the blog; http://101blog.co.uk/Linktree (social media etc.); https://linktr.ee/marketing.101Our Content Marketing episode; https://www.buzzsprout.com/1110050/episodes/4044188£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/To talk to the host, Alex, head to Twitter; @AlexRyanUKUpcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!See you next episode!Marketing 101
Welcome to episode 03 - Basic content marketing for small businessesContent marketing can be really overwhelming for anyone who is new to it - but rest assured, we'll explain what content marketing is, why it's great for your business, how to create content and how to distribute it, plus lots, lots more!LINKS MENTIONED IN THE SHOW;For the blog; http://101blog.co.uk/Linktree (social media etc.); https://linktr.ee/marketing.101£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/To talk to the host, Alex, head to Twitter; @AlexRyanUKUpcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!See you next episode!Marketing 101
Welcome to episode 02 - Things to check before naming your business.We'll go through 13 (yes, THIRTEEN!) different considerations that you'll need to make before you decide upon a name for your new business including the domain, acronyms, memorability and much more. Who knew that naming a business was so complicated?!For the blog; http://101blog.co.uk/To watch the vidcast; https://www.youtube.com/channel/UCI2xJH0yE0wlSlLT-BeCOLQFor our other links & social; https://linktr.ee/marketing.101To talk to the host, Alex, head to Twitter; @AlexRyanUKUpcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and basic content marketing for small businesses.See you next episode!Marketing 101
Welcome to episode 01 - Website basics - simple things your website should have / do.Expect to hear about why you should have pricing and testimonials on your site, how to make sure your contact details are clickable, the importance of having a footer and much more.For the blog; http://101blog.co.uk/For our other links & social; https://linktr.ee/marketing.101To talk to the host, Alex, head to Twitter; @AlexRyanUKUpcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and things to consider before naming your business.See you next episode!Marketing 101
Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.
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