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LinkedIn with Louise

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Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Linking in with Louise Podcast and find out how you can level up your LinkedIn.
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Have you seen some LinkedIn accounts with follow instead of connect on their Introductory card? What does this mean and which should you have on your profile? How to Connect with someone on LinkedIn The default setting on LinkedIn profiles is to show the ‘Connect’ button. It appears to the right of your profile photo. When you connect with someone on LinkedIn, you are automatically following their content. How to follow someone on LinkedIn When you ‘follow’ someone on LinkedIn, you will see posts from that person in your newsfeed, but they will not see yours. When you follow someone but don’t connect, they are not following your activity on LinkedIn. Why do you choose Follow first rather than Connect? According to LinkedIn, your network should consist of people you already know. The follow option is to follow posts and articles from someone you want to hear from, but you don’t know. For example, the above profile is the News Editor for LinkedIn News. So you may want to follow her articles on LinkedIn news. Having a smaller network of people you want to engage with on LinkedIn usually provides a better experience than connecting with lots of people you don’t know. How to build a powerful network on LinkedIn One reason to choose to follow someone rather than connect, is if they are a thought leader within your industry and you want to keep on top of what is happening in the industry. Examples of people you may want to follow – speakers, podcasters, authors, politicians. The key differences between Followers and Connections When you are connected, you can see each others posts in your feed Followers can see your posts in their newsfeed. If you want to see one of your followers posts, you can follow them. You can only send messages to people you are connected to unless you have LinkedIn Premium* You can only endorse your connections for their skills You can only recommend (or request a recommendation from) a connection, not someone you follow *With LinkedIn Premium, you can send up to 15 ‘InMails’ per month to people who are not your connections. Conclusion If you wish to build a network of people to engage with on LinkedIn, then it is probably a good idea to keep your profile as ‘connect’ first. If you wish to build a following of people who want to learn from you and read your content, then set your profile to Follow first.
How do you know what to post on LinkedIn? How can you come up with ideas for content to market your business? Tune into today’s podcast to find out! This is something that a lot of people struggle with, and one of the reasons they hire me to help. This is your business network so try to keep it professional Be strategic – remember you want to win business on LinkedIn Keep yourself on a time limit – don’t get distracted and end up spending too long on your LinkedIn Remember the four pillars of using LinkedIn – Building a valuable network Getting your LinkedIn Profile up to date Sharing content that helps your audience Using LinkedIn Messaging to build on your relationships Read more here  The four parts to my LinkedIn framework Now, the first piece of good news is that you don’t have to do this a lot to get recognised on LinkedIn. So according to LinkedIn themselves, only 1% of people use LinkedIn, share content, or write posts on the platform at any given week. Make sure you share content that relates to your role – in this example, Sarah Doherty shares a personal story as well as lessons about personal finance Start with thinking about all the questions you get asked by potential clients. Write them down on a piece of paper and then under each one, find sub-topics. Keep an eye out for articles or stories in the media to share that relate to your topics. Work on writing your posts with the purpose of serving your audience. Start conversations with your network and you WILL start to get leads and inquiries directly into your inbox. If you need help coming up with a strategy for your LinkedIn content, then do reach out for a strategy session: https://louisebrogan.com/workwithme/
If you’ve ever wondered how you can get directly in front of your target audience to amplify your brand message, then wonder no more. Joining me on this week’s podcast, Esther Kiss explains how she turns her one-of-a-kind publicity strategies into million-dollar sales. Esther is the founder of the US based publicity and marketing agency, Born To Influence. She specialises in helping experts and personal brands get more publicity through appearances on TV, in newspapers, magazines and on some of the top podcasts in the world. In this episode, Esther shares her experience of going from marketing professional to publicist extraordinaire. We talk about some of the big-name clients she has worked with and how she has built on their existing marketing strategies to find the hook for media pitches. We also discuss Esther’s insights into how you can position yourself so that media outlets want to talk to you by: Connecting your unique expertise with the trending topics in local and national news Using research studies to create your own engaging hook for your brand Podcasting to build your knowledge-leader status so that high profile collaborators want to take part If you want to hear more, and to ask Esther any questions directly about her approach to building publicity, we’ll be live on LinkedIn this Friday 23 April at 3 pm. Simply visit my LinkedIn page to tune in. About Esther Esther Kiss is the founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more credibility, leads and sales. Her clients have been featured on TV, in newspapers, magazines and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. Esther has worked on campaigns in a variety of industries from SaaS products, mobile apps and digital information products to New York Times and other national bestseller book launches to philanthropic projects. She's also the producer and host of Born To Influence: The Marketing Show, where she interviews highly successful entrepreneurs and New York Times bestselling authors about their publicity and marketing strategies. To learn more, go to: www.estherkiss.com You can also connect with Esther on LinkedIn or on her website, where you can access her free media positioning checklist. If you connect with her, don’t forget to let her know that you heard her on this podcast.
How much content have you shared on LinkedIn recently? Do you struggle with coming up with ideas for posts or how to write those posts? Let me take the pain away! Find out in today's episode why you should think about outsourcing the content creation and take yet another thing OFF YOUR PLATE! I have been working recently with a handful of clients on an ongoing basis. And I have to say, I absolutely love it. What I like more is the impact I can see happening. When people are working consistently with me they are seeing improvements and are getting really good leads. We're talking four and five-figure leads. I really get to know about the client and their business, and the type of people who are reaching out to them and the type of people we're trying to reach. So it's really exciting and fun. Find out more about working with me on an ongoing basis here Check out the standing desk here
Fiona Walsh is a PowerPoint specialist based in Cork, Ireland. Fiona signed up for a LinkedIn Profile Review in 2020 after attending a free webinar. Then Fiona joined the course, LinkedIn Learners Lab to further her knowledge of using LinkedIn for business. Now she gets a steady stream of inbound leads each week. Find out about her messaging strategy in this week's podcast. Fiona started her business, Imagine Coaching, in October 2019. As a certified coach, Microsoft master instructor and a life long learner, Fiona is well placed to be able to help clients with a number of things. She specialised into PowerPoint training and support during 2020 and we discuss how changing her profile and her LinkedIn activity has led to clients and new business. If you would like to book your own LinkedIn Profile Review, visit www.louisebrogan.com/workwithme Click here to access the LinkedIn Learners Lab, this is no longer a live group but you can still benefit from all the training in this online course. Join Fiona and I live on LinkedIn at 2pm UK/Ireland or 9am East Coast this Friday, 9th April to discuss how you can use PowerPoint in your business.
Why are some people afraid of posting on LinkedIn? This is something that I hear time and time again from people. Whether it is my clients who hire me to work with them - to help them understand how they can use LinkedIn as a vehicle to raise their profile, raise their visibility online, and win business as a result. Maybe they want to get speaking engagements, maybe they want to host corporate workshops, maybe they want to work one to one with people.   There are different reasons why people want to use LinkedIn for business. Those are some of the main reasons people hire me to work with them. But I would say at least nine out of 10 clients that work with me have a stumbling block over fear about using LinkedIn to market themselves or raise their profile online. And that's what I want to talk to you about today If you want to reach out for help with your LinkedIn account, then check out ways to work with me here and book a call https://louisebrogan.com/workwithme/
I recently ran a poll on LinkedIn to see if my audience had heard of (or were using) LinkedIn Pods. Along with 'grenade posts', today we dive into what I suggest NOT to do on LinkedIn. LinkedIn is your business and professional network. Yes, it's true, people do buy from people - but LinkedIn themselves have asked people not to share content such as dogs in costumes - it is the platform where people go for business. So here are two things I suggest you avoid - Being part of a LinkedIn pod - A pod is an organised group of people who are expected to comment on each other's LinkedIn posts. There is an obligation to comment on all the other member's posts from your pod. Why do people do this? Quite simply, they want engagement on their content and 'setting' up comments can actually trigger other people to leave comments as well. Why do I recommend not doing this? Listen in! The 'grenade post' - this is where someone will post a deliberately provocative post in order to create controversy with their audience. This can generate a lot of discussions but unless it is how you like to work with clients, beware of turning people off! If both of these tactics bring you engagement, why do I suggest you avoid them? Because of the very reason LinkedIn doesn't want you to share pictures of your dog in a fancy dress. LinkedIn is where people go for business. Sharing content that helps your audience creates genuine conversation and builds on relationships will lead to you winning business. Starting an argument will not. Faking your engagement will not only give you a false idea of how successful your strategy is on LinkedIn but people who are following you, will soon realise that the comments on your posts all come from the same group of people. Invest your time and money learning how to use LinkedIn for business. (yes, some pods are part of paid programs!) rather than trying to cheat the system. Get in touch if you'd like to build a strategy that will help attract your ideal clients to you. www.louisebrogan.com/workwithme
Are you generating leads from your LinkedIn activity? How much time do you need to spend on LinkedIn to start bringing consistent inbound leads for your business LinkedIn is seen as the professional social media networking site. According to a State of B2B Marketing Report from Wpromote, 89% of B2B marketers use LinkedIn for lead generation, and 62% say it generates them leads, over two times more than the next-highest social channel. But HOW do you use LinkedIn for lead gen? Let’s look at seven ways to generate inbound leads for your business from LinkedIn. You can see the full show notes here.
Michelle Kaplan is the Corporate Poet. We discuss using LinkedIn when you transition from working in corporate for 30 years to starting your entrepreneurial journey. Michelle shares how she uses poetry in her coaching and workshops, and we discuss how I have worked with her to switch up her LinkedIn activity and raise her profile on this platform.   For full transcript of this episode, visit www.louisebrogan.com/how-linkedin-differs-when-you-leave-corporate To work with Michelle, reach out to Michelle Kaplan on LinkedIn To work with Louise, reach out on louise@socialbeeni.com or visit www.louisebrogan.com/workwithme
Are you using LinkedIn groups? How do you find one that is 'good'? So many people are moving away from Facebook, is this the time to start your own LinkedIn Group? Today we dive into why you should consider LinkedIn groups, how to set one up, LinkedIn group chats and of course, what could be done to improve this feature. >>Podcast Player << To get help with your LinkedIn presence, why not book a strategy session today... Visit Work With Me to find out more. DIY support LinkedIn VIP Sessions Join the Linking in with Louise group here.
Have you ever had the following happen? Someone sends you a connection request on LinkedIn with no message and you have no idea who they are, or why they want to connect with you. Someone connects with you on LinkedIn and as soon as you accept their connection request, they send you a sales message. Or an automated message. Don’t miss the opportunity to start a conversation When you connect with someone on LinkedIn without a message, you are missing a huge opportunity. LinkedIn is the social networking site for business owners and professionals. When you connect with someone, you add them to your network. In order to build a valuable network full of potential customers, clients and collaborations, start out with having a conversation with your new contact. When someone logs into their LinkedIn account and sees a handful of new connection requests – 2 with a message and 3 without, which ones do you think they will look at first? When you receive a genuine message from a new connection, the usual thing to do would be to reply. Now you have moved beyond one of many connections in the newsfeed, to one to one in the inbox. How can you add a message when connecting? Click on the person’s name that you would like to connect with Click on “Connect” on their introduction card (if you are using mobile, click on the three little dots to the right of the ‘connect’ button) Select ‘Add a note’ Write your note and click on Send Beware: Not all connection messages are the same Imagine you are at a conference or business networking event. Someone comes up to you, shakes your hand, gives you a business and walks away without saying a word. Or worse, you meet someone at an event, say hello and they immediately tell you what service they provide at and ask would you like to buy it. Would this method work with you? What do you think your first reaction might be? Don’t waste the opportunity to make a great first impression when connecting with someone on LinkedIn. So what connection request message can you send? First of all, think about WHY you want to connect with this person. Are they in the same field as you? Have you heard them on a podcast? Did you see an article they wrote? Will adding them to your network add to the value you get from LinkedIn? Have a look at their LinkedIn profile – is there something in their profile you can connect over? What recent posts have they shared? Can you start a conversation about a topic they seem interested in? Five examples of LinkedIn messages to send when connecting Here are five examples of messages you can send when connecting with someone on LinkedIn: The person you met at a networking event – try to send this connection request within a few days of meeting someone: Hi Traci, ‘it was great to meet you at the event today – I’d like to connect so that we can stay in touch’ 2. Someone you have heard on a podcast Hi Martin, I heard you on the LinkedIn with Louise podcast – I loved what you said about how to manage teams well. I thought it would be good to connect here on LinkedIn’ 3. Someone you want to connect to, but haven’t met yet ‘Hi Barbara, I saw your post on social media marketing and I liked how you wrote about the different platforms needing different approaches. LinkedIn is my own preference and I’d like to connect with you here. Looking forward to seeing more of your content, 4. Someone who might be able to help you in your business Hi Louise, I work with a team and we are struggling to get leads on LinkedIn. I heard your podcast about LinkedIn strategy and we’d love to have a chat with you to see if you can help us. 5. Someone you have been referred to Hi Allison, I am connected to Martin Huntbach, and he recommended I connect with you as we have a similar audience. Looking forward to finding out more about what you do. If you received any of the above messages, do you think you would respond? If the answer is yes, now you are starting a one-to-one direct conversation with someone. You may not convert the new connection into a lead but when you get to know someone through a conversation, they will remember you and your business. This leads to genuine business relationships which leads to growth and sales. Bonus sixth connection request message example Here is a genuine message I received this week in my inbox: Hi Louise, I’ve been enjoying your posts and would love to connect and have you in my network. Regards, C Guess what? I replied and we had a conversation. If you would like help and support with your own LinkedIn strategy, get in touch to find out how I can work with you.
Angela Pitter from Boston is the owner of  Live Wire Collaborative. As a digital marketing strategist and advisor Angela works with small to mid sized businesses to help them unleash the power of social media. She aims to help them to connect, collaborate and convert their target communities on whichever social media platform is best for them.   Angela says when she is working with a client, she always think of think of it as a partnership. collaborating, rolling your sleeves up, and working together to get it done. And that's why she had to add the collaborative.   The company was founded in 2012.   After 20 years working in corporate tech, Angela got into digital marketing by default when she started to build brand awareness on Facebook as a member of her school board.   We talk about how Angela grew her business by hosting social media workshops,  is a member of her local Chamber of Commerce and how much we both believe in the power of networking.   We discuss how many people have a fear of using LinkedIn, but also, have so much content in their back pocket they could and should be sharing on LinkedIn.  E.g. white papers, presentations and blogs   Points include How to tell your story on LinkedIn and relate it to your business.  Using video on LinkedIn, New features released in 2020, especially LinkedIn Events – listen out for Angela’s great tip for finding events to attend with your ideal audience on LinkedIn  Why should you be using Company pages, not just for employees but also to drive attendance at your own LinkedIn Events.   Angela is a big fan of Clubhouse and we dive into how to get more out of that plus what is happening on Instagram and other social media platforms   Connect with Angela: Website Twitter LinkedIn   To get some help with your LinkedIn, reach out to connect with Louise on LinkedIn at www.linkedin.com/in/louisebrogan   You can book your VIP Strategy Session here - www.louisebrogan.com/linkedinvip
Be honest... When did you last even look at your LinkedIn profile? Do you still have skills on there from the job you did ten years ago? Have you updated your headline in the last year? How do you know what bits to update and what to leave alone? Are you leaving money on the table because your ideal client skims through your profile, decides you are not for them, and moves on to someone else? It is time to update your LinkedIn profile - from the headshot and headline, to the skills and experience section. I want you to go through the whole thing! Recently a client of mine said that she was embarrassed by her profile on LinkedIn - so it was actually holding her back from posting any content as she didn't want anyone to look at her profile! Don't be that person. If you don't know HOW to update your profile, I can help - if you want to do it yourself, check out my 'LinkedIn by Lunch' mini profile course right here Maybe you would rather someone else just took it off your hands. Allow me to give you the profile you deserve. Book your LinkedIn Profile Writing Service today
How do you know if you are ready to invest in a coach or consultant for LinkedIn? When you are struggling with what to say, how to use LinkedIn and need some accountability and support, maybe it is time to think about hiring a coach. Six benefits to hiring a coach or consultant to help you with your LinkedIn this month?  It is hard trying to figure stuff out on your own You save time by bringing in someone who already knows how to use the platform It is much easier having someone help you understand how to write posts that get engagement and start conversations You get to plan what you are going to post about on LinkedIn without having to sit down and stare at a blinking cursor You can have someone else’s eyes on what you have already done, who knows what little tweaks and change can make a difference to your content Working with someone who specialises in using LinkedIn means they know what is working now - from new features to algorithm changes and updates, without you having to worry!  If any of these sound appealing to you, reach out and let's have a chat about how I can help you with your LinkedIn. Whether you would like a one-off VIP day or ongoing mentoring and support, book a call to see how I can help here - www.louisebrogan.com/workwithme
When someone is looking for a coach or consultant to help them with a particular issue, they tend to go with someone they trust.  In online business, you will hear people talk about ‘know, like and trust’ factor.  How do you become known?  And more importantly, how can you build up the trust that leads to someone investing in your products or services? In today's podcast, I talk about five steps to help you build your authority online.   1.  Specialise What is your area of expertise? When someone needs a tax accountant, they look for a specialist who focuses on taxes.   When someone is building a physiotherapy business, they will follow a coach who works only with physio businesses.   By choosing your niche – by job type, customer base, age group or location, you will attract your ideal clients more quickly. Choosing your niche allows you to focus on creating content for that niche.   How can you choose what to specialise in? Talk to your customers and listen to their main concerns. Choosing a niche can involve a lot of factors – is there a need for your service?  Will people pay for it? Are you interested in focusing on that area?   2.  Listen to your audience What do your network want to know about?  Consider the questions you get asked time and time again.    What can you help your audience with?  What are their main pain points? One way to become known as an expert online, is by creating regular content that answers the questions your audience have.   Create content that not only leads your ideal client to reach out to you, but consider how you can put out messaging that lets people know who is NOT the right fit to work with you.  For example: Your ideal client may be someone who is in the business start up phase – so your content should help them with the first stages of business.  Reading Suggestions: They Ask, You Answer by Marcus Sheridan Content Fortress by Martin Huntbach and Lyndsay Cambridge   3. Create content to help your audience.  Start sharing content with your network that showcases your knowledge and expertise. Keep it simple – you want to be able to attract your ideal clients and customers so don’t overwhelm them.   4. Become known as a guest expert Consider creating content for other larger organisations.  Become known as a guest expert – choose the publications or shows you know your ideal client is already reading or engaging with.    Podcast Guesting Start with pitching hosts who take guests – try connecting with podcast hosts who serve your ideal client.    Online Summits Submit yourself as a speaker for an online summit.  Once you start to appear as a guest expert on summits and podcasts, other hosts will notice and start to reach out!    5.  Talk to your network Connecting with your audience online is not a one-way street. Rather than broadcasting out to your audience, try to engage with them.  For Example –  In your daily or weekly activity on LinkedIn, take time to comment on posts from others in your network. Try to leave constructive comments – think about how you would behave if you were responding to someone speaking in person. Even if you outsource the content creation for your own posts, we recommend you take the time to interact with others in your newsfeed.   Your LinkedIn Checklist Download your free ten page guide to daily and weekly activity for LinkedIn Click Here   If your audience are on LinkedIn, then you need to create some visibility on this platform that attracts your ideal client to you.  Creating consistent content on LinkedIn that demonstrates your knowledge and expertise will lead to customers and clients reaching out to you to find out more about your services. 
Should employees in larger organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated? This week on the podcast, I interview one of my LinkedIn connections, Keith Lewis. Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in the field of insurance. In his role, Keith educates and enables Zurich employees not only to better understand the world of social media but also to actively participate and share content. By empowering staff to regularly post content on social media, Zurich have consistently increased their reach on LinkedIn and other social media platforms. So should someone working for a big organisation only share content related to that company or the industry? According to Keith (and I couldn't agree more), certainly not. As long as staff receive appropriate training around what can and cannot be shared on social media, there's definitely room for authenticity and personality. Sharing content that is more centered around you (hobbies, family, and life in general), as long as it's done mindfully, helps others connect with you over shared interests and keeps you front of mind. Keith and I also discuss the topic of employee advocacy. Content about a company - about the way they work, the sector, industry news, etc. - can be shared via official sources, like a LinkedIn company page or a Twitter account. But using the power of your engaged employees to boost the company is certainly much more powerful and far-reaching. So if you work in a large organisation and are wondering how you can leverage LinkedIn, both for your company and for yourself, don't miss this episode! You will learn… About the difference between a LinkedIn company page and the new My Company Tab on LinkedIn. Why staff social media training is key when it comes to navigating complex compliance issues. How you can leverage your employees to boost your organisation. About Keith If you’d like to connect with Keith, you can find him on LinkedIn or Twitter. Do you want to learn more about using LinkedIn for business?LinkedIn Learners Lab If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learners Lab – my group coaching and membership programme to help you create an effective LinkedIn strategy and start building your network on LinkedIn. LinkedIn VIP Intensives If you want to work with me on a 1-to-1 basis, check out the LinkedIn VIP Intensive private coaching sessions.  Download my FREE LinkedIn guide Would you like to learn what daily and weekly tasks will help you build your network on LinkedIn? Then download my FREE 10-page LinkedIn guide here. My tips work no matter what type of business you run! More about me If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on your favourite platform. And if you haven’t subscribed yet, why not?
In 2020, LinkedIn released a LOT of new features – here are some of the top ones: 1. Add a Featured Section Adding a new ‘Featured’ section to your LinkedIn profile – this section is where you can share your featured highlights including Posts, Articles, Links to external online content and upload photos or documents. How to use the LinkedIn Featured section in your personal profile.   2. Add a Poll Adding a new Polls option to your text posts – one of my favourite new features! I suggest you try this feature out once a month – polling your network is a great way to encourage conversation and debate, plus finding out what your network REALLY think about! How to use LinkedIn Polls   3. Open to Work If you are currently looking for a new role, you can add an option to your personal profile that shows your network you are ‘open to work’ Click on the ‘Open to’ button underneath your headline – then choose Finding a new job as your option. You can choose location, job titles, and whether you want full-time, part-time, temporary or contract work. You can also choose whether to share with only recruiters, or with your whole network. Once you have completed this, a green circle will appear on your profile picture.   4. Reactions on your LinkedIn Posts Before 2020, you would have been able to click to ‘like’ someone's post on LinkedIn. Now we have six reactions available – like, celebrate, love, support, curious and insightful. Remember – if you leave a comment, this will raise your profile and visibility rather than just clicking a reaction. 5. Video Messages Did you know you can send a video message to your connections? On your LinkedIn mobile app, go to messaging, click on the video sign and you can create and send a video message. How to use messaging on LinkedIn (and why you should)
How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry? This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator. Rhonda guides financial services executives, entrepreneurs, and emerging leaders to lean into their strengths and energy to increase their ROI, both professionally and personally. As more people within financial services using LinkedIn, those who work in a highly-regulated industry seem to struggle to hit the right balance between using the platform to build relationships and remaining compliant with their employer’s regulations. However, raising your profile on LinkedIn doesn’t need to be causing any issues to your employer or your industry. Establishing yourself as a thought leader on LinkedIn is possible, even if you work in a highly-regulated industry.   In this episode, Rhonda and I discuss a couple of examples from our networks, and Rhonda shares how she’s using LinkedIn to grow her career as a speaker. If you want to find out how you too can become a thought leader on LinkedIn, make sure you tune in! You will learn… Why you should be using LinkedIn to reach out to your connections and ask for relevant introductions. The exact steps you can take to build your thought leadership on LinkedIn, regardless of the industry you work in.  How you can use LinkedIn to get more work.  About Rhonda If you’d like to connect with Rhonda, you can find her on LinkedIn or on her website. And if you connect with her on LinkedIn, don’t forget to send Rhonda a personalised message and let her know you’ve listened to her interview on this podcast.   
Christopher Melcher is a family attorney in Los Angeles, California. We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn. Chris's clients include business owners, celebrities, and trust beneficiaries across California who are going through complex divorces. We talk about how Chris uses LinkedIn, not to find clients, but to connect with and build relationships with fellow attorneys. We discussed some of the challenges the lawyers face when it comes to marketing and how this can hold them back from building their network/gaining new clients. You can reach Chris on LinkedIn where he would be delighted to connect with more of his legal community. walzermelcher.com Twitter YouTube To find out how you can work with Louise and build your own network on LinkedIn, book a free discovery call at www.louisebrogan.com/call
I love statistics and analytics in social media - how do you know what's working if you don't go back and find out what engaged your audience? In this week's podcast, I take a run back through the best and most engaging posts I shared on LinkedIn this year.   No surprise to me (but possibly to you!) that all the top ten were txt only posts - a mixture of LinkedIn polls and pure text posts.  Find out more about polls and other new features released by LinkedIn this year here Reach out if you'd like some support building up your LinkedIn presence in 2021 - and find out why having a small but mighty network is the best option. www.louisebrogan.com/call 
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