Unconventional Success

Here's my secret to not failing in business: Be more lazy as an entrepreneur.While everyone else is waking up at 5am, adding 5 people a day on LinkedIn, having a different content strategy for Instagram and LinkedIn... I'm here trying to make things as EASY and simple as possible.While these may be best practises - I just know that I don't want to spend my time that way and if I force myself to, I'll end up resenting showing up on social media and maybe even risking throwing in the towel in business all together.Playing the long game is the most important aspect of success in business that doesn't get talked about enough. So in being more lazy and doing things how I prefer to do them, I'm helping myself have longevity in entrepreneurship.Useful Links:Come to my "office Christmas Party"Join Overflow Collective todayL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

Life happens. As  I'm recording this, my son is ill and I'm battling a weird flu of my own. This often does something to my mindset which isn't pretty  - but it's totally out of my control. Luckily though, I have several structures in place in my life and business which means I don't even have to THINK about keeping everything up.No-think structures are the activities that are already integrated into my calendar that keeps me in that CEO mindset, no matter what’s happening in life. Removing mental load, makes running a business as easy as possible - especially during trying timesJoin Overflow Collective hereL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

You either love it or you hate it... What do YOU think of Black Friday?Some of us think it's a fun time to research deals and make huge savings. It might even symbolise abundance to you. Others may think it's a waste of energy and that it's negatively pressuring consumers to buy stuff they don't need.Either way, it's a huge opportunity for anyone selling products or services to take a slice of the pie.But this year it just didn't feel right to me - despite all my forward planning, I decided to pull my Black Friday offers this year after listening to what my audience really needed from me.Sign up to my newsletterEnrol in EXPLODE - a 1 week intensive Voxer coaching experienceJoin Overflow CollectiveOr DM me on Instagram for any questions about the topics in this episode.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

We are accepting new members into Overflow Collective - THE support circle for entrepreneurs who are mothers. Get all the details via the link below 👇 you won't want to miss out on being a part of this incredible, close-knit community of women.>>> Enrol Here<<<---This episode is for all my ladies hate being told what to do - even when the instruction comes from yourself!If you're craving more structure within your business, but feel like rules and proccesses are too restrictive. This is for you 🙌I want to show you how to create a strategy using your intuition so it no longer feels like all the fun has been taken out of business. It's through this form of intuitive structure that allows you to be spontaneous AND be consistent with other areas of your business at the same time.DM me on Insta if you've got any questions @tiffanydawson_And tag me on stories with your biggest takeaways from this episode.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> First 2 women to take up Strategy Luxe receive a bonus worth £275If you're a purpose-led entrepreneur wanting greater direction and clarity with your next launch, audience growth plan or to streamline your product suite: ✨ Strategy Luxe is the perfect combination of strategic action planning & implementation support.💌 DM me "Luxe" and I'll send over all the details---Lucy Squire is THE expert for all things Mindful Living. She's a veterinary surgeon turned university lecturer turned mindful living coach and we chat about:How to overcome overthinking with simple mindfulness techniquesWhy mindfulness doesn't mean being super optimistic all the timeToxic positivity - how to be aware of itOur obsessions with to do listsHow to make bigger bolder decisions without second guessingIf you enjoyed today's episode, screenshot and tag Lucy and I on Instagram:Lucy on Instagram: @the.mindful.living.academyL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> First 2 clients receive a bonus worth £275!In this episode I talk about new ways of working with me. 💌 Send me a DM to to find out if Strategy Luxe is a good coaching option for you and you'll receive a free month of Voxer support worth £275!I'm taking you BEHIND THE SCENES of what business strategy planning looks like for me in the final quarter of the year.I take you through the 4 steps I went through: Re-clarifying how I help my clientsAnalysing how my clients and audience like to interact with meWriting down challenges I've helped all my clients with this yearRevisiting and increasing my pricingFrom this I've been able to quickly revamp my whole product suite and easily come up with a brand new product I know for certain my audience will lap up.LMK on Instagram DMs if this has empowered you to plan for your Q4 too and if you'd like support on any of the topics discussed.Resources:Join Overflow Collective HereL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> The September intake for Overflow Collective closes tomorrow (Thurs 31st Aug) If you're a mother and entrepreneur who values community and freedom, join us here so you don't miss out on our next group call.Feel free to DM me with any questions.<<<Helen Thacker is a sales and strategy coach with 20+ years experience in sales.Back when she was working for someone else, Helen was trained to use sales tactics that made her feel awful and inauthentic. So from that experience, she sought out ways to sell using gentle and sophisticated methods that felt right for her.In this episode we chat about:How you can learn to love sales by working on your sales mindset and holistic business strategyWhy CLARITY in your niche is the foundation to all your messagingSelling powerfully without the obvious sales push or bro-marketing techniquesThe trick that most internet marketers forget these days: relationship building... plus so much more!If you enjoyed today's episode, screenshot and tag Helen and I on Instagram:Helen Thacker on Instagram: @helenthackerL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> The September intake for Overflow Collective is now open! If you're a mother and entrepreneur who values community and freedom, join us here so you don't miss out on our next group call.Feel free to DM me with any questions.<<<You've got grand ideas of having so much spare time in business, you laze around in the afternoons reading all the books you've wanted to get through. You set a goal to have so much freedom than you can go travelling at a moments notice.But the reality is, when you have a spare moment, you fill it with busy work. Or like me - you end up scrolling on Instagram.This episode is inspired by a question asked within Overflow Collective about having more spare time - more specfically, how to use the spare time we have effectively.Let me know if you're going to use the advice here by sending me a DM on insta!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> The September intake for Overflow Collective is now open! If you're a mother and entrepreneur who values community and freedom, join us here so you don't miss out on our next group call. Feel free to DM me with any questions.<<<Anna Christiansen is a business, sales and marketing coach for mothers wanting to scale their side businesses and QUEEN of habits!Join us for this juicy discussion on:Why habits are the foundation to building a sustainably successful businessWhether it's possible for those who aren't self-disciplined to stick to habitsHow habits are there to support you to feel good, not beat you down for failing to follow themHow habit building can actually be made fun!The unexpected joys Anna experienced as she started her businessSend Anna a DM to say you listened in:Instagram @_annachristiansenLinkedInhttps://www.annachristiansen.co/L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> Join us in OVERFLOW COLLECTIVE👯‍♀️ It's the tailor made support circle for mothers who are entrepreneurs.⚡️ JOIN NOW to access live calls starting September.I can't wait to welcome you in<<<Hey lovely! I wanted to share with you the invaluable lessons I learned during my launch of Overflow Collective this week. Join me as I take you behind the scenes of my launch plan and how I managed my mindset and energetics over this period.Let me know if you're launching something right now that I can support on social media!Hit me up @tiffanydawson_L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> Claim your spot in OVERFLOW COLLECTIVE by Monday 7th August.👯‍♀️ It's the tailor made support circle for mothers who are entrepreneurs.⚡️ JOIN NOW so you don's miss the August live callsI can't wait to welcome you in<<<A DEEPLY personal story being served up in this episode. It's a little painful to relive but I wanted to do it so you know that:You're not alone in these challenges of motherhood and entrepreneurshipYou CAN overcome and GROW from these hardshipsThere is support no matter how alone you feel right now---For months after coming back from maternity leave, I’d made a total of $0 in my business and was relying solely on my husband’s wages and savings from government maternity allowance to get by. While I felt incredibly lucky we could afford to do that, I knew D-Day was coming:The date our savings would run dry and I’d need to give up the business in search for a “real job”.I didn't realise that being a business owner would make me feel like such a failure. I was a financial burden on my young family and felt overwhelmingly LONELY - I told myself that that came hand-in-hand with being a solopreneur and a mother.At this point, I only had one month of financial runway left in our savings to make it work before I’d have to quit and look for a “real job”. I needed some SERIOUS inspiration.But not from the super well-known, 6-figure month revenue earners (although this was certainly the future goal!). Their lives seemed so different and unattainable then.I sought out mothers like me - a few years into business, prioritising their freedom lifestyle goals and earning the money needed to make that a reality.I got to see that there were women out there who’d created the perfect balance of spending time on business and time to enjoy adventures with their children.I immersed myself in a support circle that didn’t see business as a competition. They never hesitated to share their knowledge because they truly cared about lifting other women up.And because they were willing to share their deepest darkest failures, their expansive business wins and their huge financial goals, it normalised it all for me so I believed I could do it too.​3 months later, not only had I dodged the need to give up my business - I had my highest income month since returning from maternity leave.---​Overflow Collective gives you all of these benefits without having to spend the time and energy finding those women yourself.If you feel this is the perfect space for you to make your business dreams a reality, within a circle of uplifting, inspirational women who get you - I encourage you to join and be a part of this movement.🔥 Join Overflow Collective💌 DM me any questionsL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> LIMITED TIME OFFER: Join Overflow Collective now to receive 50% off your first 3 months + a bonus private coaching call <<<In the business world, there's lots of talk about optimal morning routine, best systems and strategies to get to 6 figures, top 10 apps to streamline your processes...What's NOT talked about is actually the easiest way to grow your income and that is:THE IMMERSION METHODThis method is usually used in the context of learning a language. The theory is that if you immerse yourself in the place that language is spoken, your ability to learn it is super quick. Compared with how I learned Japanese, in a classroom full of english speakers with and Australian teacher... (my Japanese was not good!)Same goes for businesses ownership. If you want to scale your revenue, work less hours, collaborate with businesses you admire - then immerse yourself in a community of entrepreneurs who want the same thing. Who are "speaking the  same language".Yes it can take time and effort to create those relationships but it is so worth it! But also if you don't have the energy - I've got you covered.Overflow Collective is a brand new community for mothers who are entrepreneurs wanting to scale their businesses whilst still having the freedom to live life they way they want. It officially launches on Thursday but I'm giving podcast listeners an early opportunity to join while earlybird offers are still on!Find out more and join Overflow Collective hereIf you have any questions, send me a DM on Insta: @tiffanydawson_L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

Today’s episode is inspired by the monumental shifts that have happened in my client’s life over the past few weeks. And I want to share with you the exact things she worked on to make it happen.This client first came to me feeling like life was hectic and overwhelming. She felt overworked and woke up one day with a huge realisation - she never actually wanted to work in a 9-5 job like this.Fast forward to now, while she’s still working in her full time role, she feels relaxed, has expansive visions of her future and is taking action towards her vision board life. In fact she already feels the way she wants to in future, despite not having obtained the things she thought she’d need in order to feel that way.While I helped to guide and focus her attention on the right things, she was the one who put in the necessary work to MAKE IT HAPPENHere's how she did it ⬇️✨ Worked on increasing her confidence> So she wasted less time second guessing herself and no longer worried when things didn't go to plan.✨ Made space for her own desires through boundary setting> She eliminated unnecessary meetings and learnt kind ways of saying “no” to make space for achieving her own goals and desires.✨ Stepped into her future successful self> She got crystal clear on the thoughts, feelings and behaviours her future self will hold and started acting like her TODAY.If you're tired of running on the treadmill of overwhelm and wish to create space and an expansive mindset to achieve your vision board goals, send me a DM on insta.Let me know you listened to this ep and I would love be your guide of making your dream lifestyle a reality right now.L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

I'm chatting today with the multi-passionate Dr. Nici Sweaney. She runs 7 different income streams, one of which helps female business owners harness the use of AI to level the entrepreneurial playing field. We talk about how she does all of this with fun, ease whilst also being a mother of 4. Some of the topics we discuss are:Why picking only one passion to work on made her feel anxiousThe shocking way she was treated when she told her boss she was pregnant for the first timeWhat you should know if you run a business and are about to have a babyHow on earth she organises her 7 income streams around 4 childrenThe use of AI in making her dream lifestyle possibleHer expert tips on how to get the most out of AI as a woman in businessplus so much more!Send Dr Nici Sweaney a DM here to let you know you listened in:LinkedIn: Dr Nici SweaneyInstagram: @ai_herwayFacebook: Ai Her WayL E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

Have you ever wondered how to measure success in your business? Well, in the 100th episode of "Unconventional Success", I reflect on my journey of starting my business and how it's evolved over time.Listen in to hear a raw unedited reading of my own journal entry from before I started my business, where I wrote about my desire for freedom, flexibility, and a fulfilling job that aligns with my values. I reflect on how I've achieved almost everything in that journal entry already and how my standards for myself have been raised over time.  And I share with you with juicy detail what I see for the future of my business and how I'll know when I've made it.Overall, my most valuable lesson is that success in business should be a moving target, always a little bit further ahead than where you currently are. I encourage you to focus on the feelings you want to have and the big game they want to play in business, rather than just setting specific goals.Do you feel like your business goals aren't fun or expansive enough? DM me on Instagram and I can give you some pointers on how to make business a big game for you!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

One day I was working in a corporate, teamwork environment - the next day I was working alone in the dining room on my own business.Loneliness in entrepreneurship is real! If you've ever felt alone on your business journey or are feeling that way right now, you'll be able to relate to this episode.I also share my lightbulb realisation about how to feel less alone as a solopreneur and how making those connections boosted my confidence.If you're curious to follow along with my live experiment of building a community for mothers who are entrepreneurs, come and follow me on Instagram @tiffanydawson_I'll be going live every Friday morning for the foreseeable to share behind-the-scenes action of building and launching a community!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

What are you supposed to  do when deep down, you don't really believe that your business goals can come true?We're told to journal and meditate. But sometimes these practises can feel forced and inauthentic at the time. So aside from sitting in a room quietly with yourself, a journal and pen - what else could you do?This episode was inspired by a client conversation I had where my client didn't believe she could make good money from the industry she was trying to break into. When we delved into it, it was because...She had no one in her circle who had done it before! She'd heard some stories of businesses going wrong and assumed that was her fate too.The easiest and most practical way you can instantly grow your self belief is to surround yourself with those who have either done it before, or want the same thing you do.It's time to NORMALISE your dreams - not make them feel like some unattainable feat.Are you part of a community of women who are aiming for something similar to you? Let me know on Instagram by sending me a DM to @tiffanydawson_If you don't have a community around you, let me know and I may be able to connect you with my network!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> PRIZE DRAW FOR £20 / $20 VOUCHER:I'm inviting 30 mothers and 10 mums to be who are entrepreneurs to help me shape and finalise an upcoming community. If you fit this description and want to grow and scale your business without compromising quality time with your family, I'd love your help.Please complete this questionnaire for your chance to be in the prize draw for a £20 / $20 Amazon or Bookshop.org voucher--------Here's the advice I was given in my early business days: Start a side hustle firstAs a coach, do loads of pro-bono workNever give away your time for freeYou must do discovery calls to sign on clientsBut no matter how common the advice, here's the truth:The other person doesn’t know your business, your industry, your audience as well as you.So if you're learning something new, but don't want to fall into the trap of receiving advice not tailored to you, here's what you could do instead:Ask and listen to your audience and clientsIf you do get advice, filter it through your own knowledge and experienceListen to your intuitionTrust that you’ll figure it out in the endIf this episode has left you with questions unanswered, or you want clarity on the topics I spoke about, my DMs are always open. Find me on Instagram @tiffanydawson_L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> STRATEGY SESSIONS - 1 SPACE LEFT IN MAY 2023 Book a powerful 75 minute strategy session with me to focus on hitting your revenue targets without those sleazy sales tactics.✨ SCHEDULE YOUR SESSION HERE: https://calendly.com/tiffanydawson/strategy✨ GOT QUESTIONS? DM me on Instagram---Do you feel like you're constantly second guessing  your word choice when it comes to selling your services?A client I ran a strategy session for yesterday had been shying away from updating her website and posting on socials because she didn't know what to say.We worked on simply talking about the TRANSFORMATION she could offer rather than the solution she was selling.This episode is full of examples of how you can tweak your messaging so your client finally gets why they need to work with you!L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co

>>> 2 SPACES AVAILABLE IN MAY 2023 FOR STRATEGY SESSIONSBook a powerful 75 minute strategy session with me to focus on hitting your revenue targets without those sleazy sales tactics.✨ SCHEDULE YOUR SESSION HERE: https://calendly.com/tiffanydawson/strategy✨ GOT QUESTIONS? DM me on Instagram----In this heartfelt interview Olivia Scheibelreiter shares her secret to career success (hint: go-getter attitude!), her personal challenges with starting and growing a business and how to tackle loneliness as an entrepreneur.She also reveals the biggest copywriting mistakes she sees entrepreneurs make and how to avoid them. Not to miss if you ever struggle with writing content!Olivia is an expert copywriter and CEO of Say it right, a small female-led Writing Agency for Tech & SaaS. They empower tech companies in the DACH region to position themselves as experts in their niche by writing and delivering long-form content to your inbox every month.---SPECIAL BONUS FROM SAY IT RIGHTSay it Right has generously offered the listeners of this show 66% off their Brand Tone and Style Guideline which includes a template and tutorial video.It's the words, phrases, sentence structure and tone we use to influence people's perception of us. It's also an opportunity to deliver an incredible user experience and build a solid relationship.Follow this link and use the code monthlyscoop at checkout to claim this amazing offer.---👉 Connect with Olivia on LinkedIn🖥 Visit her website: https://www.sayitright.co/L E T ' S C O N N E C T !> Instagram: @tiffanydawson_> LinkedIn: Tiffany Dawson> Twitter: @_tiffanydawson_> Website: www.tiffanydawson.co