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Welcome to the Change the World podcast, I am your host Alecia Hancock and today I have an extra special episode for you. I am going to share the story of how we literally just launched a brand new website for our business… and built it ourselves in 11 days. I’m going to share with you why we cancelled our web developers and went the DIY route, the software we used to do it, the lessons we learned along the way and my pros and cons of whether you should do the same.Check out the finished product at 
Welcome to the Change the World podcast, I am your host Alecia Hancock and today I am talking about how to enter (and win) awards. Since I founded Hancock Creative 11 years ago, we have been lucky enough – and, yes – strategic enough, to win a number of high profile awards. In today’s episode I am going to be talking about why I think entering awards should be an important part of your nonprofit or cause’s marketing this year and why.I’ll share my tips on how to research and find the right awards for you and how awards will help you:Stand outBe trustedPractice gratitudeReward your teamGet publicityImprove your organisationBuild confidence If you’d like to enter Hancock Creative’s Social Media Awards for Not-for-Profits   you can do so here:
Welcome to episode number 24 of the Change the World podcast.Today our host Alecia Hancock is chatting to world’s leading Instagram expert Jenn Herman about the dozens of changes and new features that have released in the world of Instagram in the past few months. We’re going to talk about what’s new and how it’s going to impact you as a social media manager or marketer for a nonprofit, charity, cause, or social impact organisation.Jenn Hermann literally wrote the book on Instagram as the author of Instagram for Dummies, among other titles.Jenn is a social media consultant, speaker, and globally recognised Instagram expert who speaks at conferences all around the world. Her blog on Instagram Marketing is award-winning and Jenn’s work features in Inc., Fox News, BBC News, Yahoo Finance, HuffPost and numerous other podcasts and publications.Today Jenn and I are going to be talking about some of the most significant Instagram changes of the last few months – the much anticipated feed options, new insights, desktop scheduling, all things reel and much more.I hope you enjoy this episode. If youd like to hear more from Jenn on how to unlock the secrets of Instagram for nonprofits and causes – you should also register now for your free ticket to the Change the World digital marketing conference in March where Jenn will be running a live workshop. Register for your free virtual ticket now here:
Welcome back to the Change the World Podcast. What better way to get back into our podcast for the new season than to talk about how to plan your organisation’s social media strategy for 2022.In this episode, I’m going to walk you through my own 6-step process for creating your new year social media strategic plan. It’s full of implementable steps and I’m going to walk you through it so you can get this years (or even your first) marketing plan written and ready to go for 2022.If you need a bit more help with your social media strategy - reach out to us at and we’d be happy to help. 
5 Ways To Repurpose Content
Today on the podcast Alecia Hancock is talking about Facebook’s news block, how it has impacted Not for Profitsaround Australia and what you can do about it. What has happened? Facebook restricted news viewing and sharing in Australia in response to the proposed Australian media bargaining code.Many not for profits, NGOs, community organisations and government departments were caught up in the ban.  Here are the resources and tips Alecia discusses throughout the episode. The full announcement from Facebook: ( Alecia recommds:Do not panic. Do not delete content. Do not start another Facebook page.  Pages are starting to be released. Here is where you need to go to apply for your Page to be reviewed: reporting your Facebook Page for review make sure:You are logged into Facebook on your internet browserYou are an Admin of an effect Page If you’re at a complete loss for what to post on your Facebook Page now that news is not an option, you may want to check out our 12-month social media content calendar. You can purchase this now on our website for only $49. It includes an entire year of post ideas and suggestions:  DOWNLOAD THIS FREEBIEWe also have a brand new freebie for you to download and it’s the Not for Profit Social Media Strategy Starter Kit. It will help you start to go from creating a
In today’s episode I am going to be talking with the founder of The Streets Movement Jesse T Martin. A community development advocate who started from the grassroots, Jesse has built the organisation from south Cairns to impact three continents and grace the halls of the United Nations. As a young Aboriginal and Torres Strait Islander man from the Wagadagam, Yuin and Eora nations, Jesse found himself without an outlet or a place in his community. He has grown the organisation from an idea in his head into a thriving movement changing lives. Get a chance to chat to Jesse live and hear more from him at his workshop at #Unite2021 - tickets are available now from
Tim Costello is one of Australia’s most respected community leaders and a sought after voice on social justice issues, leadership and ethics. For 13 years Tim was the CEO of World Vision Australia and now holds prominent roles as executive director, senior advisor and chair of a number of high profile causes.  Tim was named Victoria’s Australian of the Year, was made an Officer of the Order of Australia and named as one of Australia’s 100 National Living Treasures. In this episode we talk about leadership during the current era, what it means to be an ethical leader and how to have courage through uncertainity. To join Tim’s workshop or secure your ticket to the #Unite2021 conference go to:
Scheduling and Planning Your Content Efficiently
Opportunities for Non Profits in 2021
Welcome to the Change the World podcast. Today I am talking with the amazing Julie McDonald from The Funding Network. Today Julie is chatting to Alecia about how to run a fundraiser through a virtual event, what is possible in this space and her top tips for pitching and fundraising online.Julie has almost 20 years' experience in senior leadership roles in the community and corporate sectors. After achieving a first-class honours Master’s Degree in Communications specialising in Corporate Social Responsibility and embarking on a career in public relations, Julie transitioned into the for-purpose sector as General Manager, Fundraising & Communications at St Vincent de Paul Society where she was the driving force behind the Vinnies CEO Sleepout. Before joining TFN, Julie worked as the Chief Executive Officer of the Kolling Foundation, the Philanthropic Foundation of the Northern Sydney Local Health District including Royal North Shore Hospital.
Welcome to the Change the World podcast. Today I am talking about How to Build and Activate Your Email List. I am going to walk you through my SAIN model for getting your list growing, engaged and active.Step 1: SegmentStep2: ActivateStep 3: IncreaseStep 4: NurtureNeed help working out what to do with your email list? Reach out and book a chat. We can talk about top tips for getting your dead NFP or cause email list back up and running, strategies to grow it or we can deliver Mail Chimp or email database training and mentorship. Happy emailing!
Welcome to the Change the World podcast. This month Hancock Creative turns 10 years old. With more than 96% of businesses closing before they reach this milestone, it’s a pretty big deal.That’s why one of my team has challenged me to share the Top 10 Tips from my 10 Year Journey and that is what I am doing on the podcast today.From how I plan for growth to developing team culture and the biggest mistakes and obstacles I’ve met along the way, I am going to share the best lessons I’ve uncovered along the way. I hope you enjoy it.We are also excited to announce our next Change the World conference is happening on November 9 and will be live and online.You can secure your tickets now at:
Welcome to the Change the World podcast. When we ran our Change the World event last March, we had no idea it was going to be our last physical event for the year.We had been planning events in Adelaide, Auckland and Canberra, but within days the entire landscape had changed.We’re not alone in this. Thousands of cause-organisations have had to cancel physical events or find ways to translate them to the digital world.In today’s episode I speak to our Events & Partnership Coordinator Jessie Kapitola and we talk about the lessons we’ve learnt taking our digital conference online during the current COVID-19 crisis.We are also excited to announce our next Change the World conference is happening on November 9 and will be live and online.You can secure your tickets now at:
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Welcome to the Change the World podcast. I’ve been talking to a lot of people in our community lately who have told me they don’t have a documented marketing plan.When I ask why, it seems that it is just one of those things you never quite find the time to create.If you fit into that category, I thought you’d benefit from a really simple planning tool - the 1 Page Marketing Plan.What I want you to do now, is sit down and create your own 1 Page Marketing plan. Grab a piece of paper or a whiteboard and divide the space up into 8 quadrants. On that page on want you to put the following headers in each section:My goal from this marketing plan is….My target market is…The message my target market needs to hear is…Where I am going to reach my market…I’m going to capture leads by….I am going to build trust with my leads by….I’m going to convert my leads to this outcome…I am going to measure my success with… Listen to the episode for more details on how to bring your plan to life.  
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