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To Be Blunt: The Podcast for Cannabis Marketers
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To Be Blunt: The Podcast for Cannabis Marketers

Author: Shayda Torabi

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To Be Blunt is hosted by cannabis advocate, entrepreneur, and industry brand marketer Shayda Torabi. Join her weekly Monday's for a new episode featuring some serious cannabis industry heavy hitters laying down what's worked and what hasn’t when it comes to their marketing strategy. For anyone who is looking for some creative inspiration in a budding industry! Shayda will share her own journey building RESTART CBD to becoming a nationally recognized CBD brand, as well as feature leading cannabis marketers to tell their brands journey and story. I believe knowledge is power, and cannabis is powerful. Let’s light this conversation up!
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Jonathan Schwartz is the Sales Executive Rep for Boveda. In this episode Jonathan walks us through Boveda's journey and we talk all about terpenes and get a good understanding about how as the industry evolves we will evolve by creating products that help support and create longevity for our cannabis consumption.   [00:01 – 05:34] Delta-8 and Other Cannabinoids Are Threatened To Be Banned         [05:35 – 13:28] Jonathan Shares His Background [13:29 – 17:23] The Anomaly of Cannabis Ancillary Businesses   [17:24 – 30:24] Boveda; The Brand, Backstory and Journey  [30:25 – 39:15] What Are Terpenes and Why Do We Want To Save Them? [39:16 – 52:57] From Farm To Dispensary; How Flower Is Preserved[53:58 – 52:57] Final Thoughts Jonathan Schwartz started his career in Sales and Real Estate until the GFC and decided to get up and leave the US on a one way ticket to Mexico. He ended up in Colombia a few months later and stayed there until 2017, where he developed and operated a handful of small hotels, bars and restaurants. While still living in South America, Jon invested in and cofounded CALIGOLD Cannabis in Berkeley, CA. CALIGOLD manufactured and distributed cultivar specific chocolates, which were known as one of the best edibles available in CA. He eventually moved to California full time in 2017 and CALIGOLD was sold in 2018. Jon started working for Boveda in 2019 and has been their Southern California sales executive since then.To connect with Jonathan find him on LinkedIn (jonathanmarkschwartz)Follow Bodeva on Twitter (@BovedaInc) and Instagram ( @bovedainc) or visit their website: https://bovedainc.com/   Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Tweetable Quotes:“Boveda creates a monolayer which is a micro thin layer around the flower. It keeps the flower hydrated... If there’s no Boveda in the packaging there’s gonna be no micro thin turpeen shield layer around the flower.”  - Jonathan Schwartz“Even by scent we obviously have different personalities and preferences. When you're consuming these products that are so heavily influenced by this particular terpene or combination of terpenes it obviously influences the ultimate effect.”  - Shayda Torabi  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Matthew Herrold is the Director of Marketing for Good Feels, a health and wellness cannabis brand, and the Founder of Headstash Marketing. In this episode we discuss the cannabis landscape in Massachusetts, what it’s been like building and operating cannabis brands, As well as branding; how to create Sentiment, and how to attract and build a loyal customer base. [00:01 – 15:40] Matthew Herrold Shares His Background         [15:41 – 27:25] Embracing Marketing From Both Ends of The Spectrum[27:24 – 37:38] Shayda and Matthew Discuss Branding 101     [37:39 – 44:48] Creating Connection Through Marketing, Changing Behaviours Through Emotions   [44:49 – 57:35] The Massachusetts Cannabis Industry; What The Cannabis Landscape Looks Like for Matthew    Matthew Herrold has 10+ years of experience inside startups and businesses just exiting their startup phase. Now in cannabis entering his 3rd year, he came from an established career in health and wellness businesses after starting his professional life working in several restaurants in startup mode. His focus has been on brand development, comprehensive marketing, business strategy, department building, strategic partnerships, sales and to amplify the leadership qualities in others. He is also a preventive health expert that knows how to internally market and leverage company wellness programs as brand assets and increase profits. Connect with Matthew on LinkedIn (@matthewherrold) or visit Headstash Marketing’s Website  Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Tweetable Quotes:“I want to see a sustainable industry that actually makes lives better.” - Matthew Herrold"The trend that I’ve seen throughout all marketing and all branding is getting really nitty-gritty with who you are.. and that requires a lot of introspection. But once you’re there it’s also about having the courage to present yourself as you are.”  - Matthew Herrold“Systems are how humans have created the most wondrous parts of our world… We don't lose authenticity through systems, what we want to do is protect it as we apply systems to it.” - Matthew Herrold    SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Greg Autry, a Texas hill country native, has been cultivating cannabis since 1996. Since 2001 he has been building and managing commercial indoor grow from 400 plants up to his most recent largest facility of 20000 square feet in Desert Hot Springs which totaled 8000 plants and several thousand cuttings and mothers.[00:01 – 13:33] Greg Autry’s Background and Sweet Sensi      [13:34 – 30:58] The Gap In the Market That Sweet Sensi is Bridging [30:59 – 43:02] How Sweet Sensi Keeps Up with the Industry and Stays Educated    [43:03 – 57:35] Why Businesses Should Self Regulate for the Sake of Consumers and the Future of the Industry         Greg Autry began breeding cannabis plants in 1998 and continues this practice to produce viable strains for Texas with 3 strains showing test results of 20% CBD and over so far. His hydroponic growing experience of decades has led him to develop unique innovative growing methods that allow him to produce amazing terpene profiles and yields. He still consults for large farms across the country to support his startup and expansion of his new Texas company Sweet Sensi CBD. Greg's approach to cannabis has always been from a scientific and medicinal approach and has extended that to the Texas hemp market building a state-of-the-art facility in Austin, Texas that grows hemp hydroponically, extracts hemp using water/ice or low heat press method and manufactures small batch gourmet candies, tinctures, topicals and pet products. These recipes have been collected and developed over the course of decades and been proven in several markets across the country.His love of cultivating cannabis and of Texas makes his skill set and experience unique in this growing market.Visit Sweet Sensi’s website and follow them on Instagram  Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Tweetable Quotes:“Our goal is to produce plants like that and isolate different phenotypes or parts of strains so that we can give that to the consumer naturally.” - Greg Autry"We utilize the entire plant the way nature intended." - Greg Autry Resources Mentioned: Lucky Leaf Expo Austin SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
You can’t spell cannabis without the BS. That’s just a part of it.  Kristen Yoder, featured in Vanity Fair, Forbes, USA Today and named one of Marijuana Venture Magazine's “40 Under 40 Rising Stars of Cannabis”, is a 15 year Los Angeles industry veteran, strategic advisor, and radio and podcast personality who has managed successful businesses in every sector of the cannabis industry. In this episode, we discuss touchy subjects such as overdosing on cannabis, the setbacks Kristin has observed being in the industry, and federal legalization. [00:01 – 15:41] Kristen Yoder, The Bullshit Detector of the Cannabis Industry[15:42 – 28:09] Overdosing on Cannabis; The Side Effects of Too Much Cannabis Consumption[28:10 – 35:04] Effective Cannabis or Effective Marketing?[35:05 – 49:19] Is the Country Ready for National and Federal Legalization?[49:20 – 1:02:49] The Truth About Medical CannabisAs the cannabis industry becomes inundated with dishonest businesses and misleading information campaigns, Kristen Yoder’s popularity as an outspoken and trusted authority on a variety of subjects has led her to teaching classes, speaking at events, on podcasts, in print and online media both nationally and internationally. When she isn't sharing her fierce wit and sparkling personality on stage or on the air, she is advising/preparing her clients for the unique intricacies and quagmires often overlooked and unexpected by those entering the newly regulated cannabis landscape.You can follow Kristen on LinkedIn, Instagram, or Facebook. Visit her Podcast and Website.  Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Tweetable Quotes:“We have to accept cannabis as a fallible plant. It’s amazing for so many people, but not everybody.” - Kristen Yoder“It takes a sociopath to kill it in this industry because good people struggle. We struggle because we don't break the laws, we don’t cheat and we want to pay and treat people fairly. Guess what? That’s not attractive to investors.”  - Kristen Yoder SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Alexis Mora is the head of marketing at Harborside Group. Harborside Group was one of the first operating dispensaries in the state of California. They have since grown to be a leader in cannabis in California and beyond, evolving their business model to be vertically integrated.  In this episode, Alexis and I will be discussing vertical integration; What it takes to be a vertically integrated business, and how you can vertically integrate your marketing efforts. [00:01 – 04:20] Guest Introduction and Luck Summit Event Announcement   [04:21 – 10:51] Harborside Group’s Background and How Alexis Started in Marketing   [10:52 – 23:52] Changing the Narrative of Cannabis  [23:53 – 38:21] The Marketing Trap: Product Innovation vs Rebranding the Same Product [38:22 – 53:05] Discussing What It Takes To Be a Vertically Integrated Cannabis Business [53:06 – 66:30] Harborside Group’s Keys and Strategies in Staying a Leader in the Cannabis Space             Alexis Mora is a creative problem-solver and strategist who loves building and scaling brands to a global level. In 2016, her “Dia de los Muertos” Campaign for Nestlé won Top Shop’s Top 100 Award, and her work at BLOOM FARMS, a top ten Cannabis brand from 2018-2021, has been featured in Vogue, Rolling Stone, LA TIMES, SF Weekly, and more.She specializes in crafting memorable customer experiences while driving ROI through digital, retail, and event platforms. Her work spans internationally in health and wellness, active lifestyle, cause marketing, functional beverage, and cannabis industries.You can follow Alexis on LinkedIn. Follow The Harborside Group on Instagram, LinkedIn, Facebook.   Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“It started with me saying this narrative is wrong; This perspective we have about what a cannabis consumer is, what a dispensary looks like, and what cannabis product is and what it will do for you is too limited.”  - Alexis MoraResources Mentioned:Register Now: Luck Summit - Planting the Seed: https://www.high.holiday/SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Robbie Wroblewski currently manages company branding, marketing, and community involvement for Seed & Smith Cannabis. Focused on humanizing cannabis, Robbie has made it his mission to empower consumers with knowledge.  [00:01 – 06:00] Guest Introduction and Events Coming Up on 4/20  [06:01 – 11:43] Robbie’s Background & The Brand That Seed & Smith Has Built  [11:44 – 25:52] Educating and Empowering The Consumer to be Advocates of Cannabis [25:53 – 32:08] Anecdotal and Inaccurate Information Dictates Consumer Experience [32:09 – 44:46] How Seed & Smith Chooses New Strains to Grow [44:47 – 50:56] Seed & Smith’s Virtual Tours [50:57 – 52:15] The Necessity of Being an Educated Consumer    [52:16 – 58:10] Final Thoughts Featured in Washington Post, Denver Post, mg Cannabis Retailer, and Marijuana Business Daily, Robbie Wroblewski currently manages company branding, marketing, and community involvement for Seed & Smith Cannabis. With a special emphasis on education and reducing stigma, Robbie has used his time in cannabis to be an advocate for science and ethical business practices.Previously in the journalism and photography industry, Robbie transitioned to cannabis in 2011 because of his passion for the plant’s medicinal properties and the growth opportunities in the space. He draws from extensive experience managing and working in nearly every area of the cannabis industry, including cultivation, post-harvest processing, extraction technologies, supply chain management, and branding.You can follow Seed & Smith on Instagram and Twitter or visit their website Seed & Smith. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“Really humanizing the [cannabis consumption] process helps people dramatically. And it reduces the stigma of everything that we’re doing.” – Robbie WroblewskiResources Mentioned:General Assembly: Women of CannabisSeed & Smith’s Virtual Tours SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, StitcheRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Socrates Rosenfeld is the CEO of Jane Technologies. They created the I Heart Jane platform that enables both consumers and dispensaries to search for products and let the dispensaries leverage Jane Technologies to empower them to connect their products to the right consumers. [00:01 – 05:12] Updates in the Cannabis Industry / Introduction of Topic and Guest[05:13 – 09:10] The Story of Jane Technologies[09:11 – 19:22] E-Commerce in the Cannabis Industry[19:23 – 28:00] Cannabis and Technology[28:01 – 46:34] Be Steps Ahead from Your Competition. Be Part of the Jane Community.[46:35 – 53:12] I Heart Jane vs. Leafly[53:13 – 59:22] Brands That You Should Check Out! / Final Thoughts and Call to Action Socrates Rosenfeld is the Co-Founder and CEO of Jane Technologies. After leaving active duty in 2011 as a U.S. Army veteran and Apache helicopter commander, Socrates turned to cannabis to re-acclimate to civilian life. Because cannabis wasn’t legal at the time in Massachusetts, where he lived, he was forced to rely on the black market, where he couldn’t be sure about the quality of the cannabis he was buying. The frustration of that experience, coupled with the lack of access to cannabis for his fellow vets, led Socrates to co-found Jane Technologies with his brother Abraham.Jane launched in 2017 to provide an e-commerce solution for legal cannabis retailers. A big part of the platform is that customers can conveniently research and purchase cannabis products online. Currently, the company partners with over 1600 dispensaries in 31 states.Prior to starting Jane, Socrates was an associate at McKinsey & Company. He graduated from the United States Military Academy and earned an MBA in entrepreneurship from MIT.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiResources Mentioned:LeaflySanta Cruz Veterans AllianceWAMM PhytotherapiesJade NectarPapa & BarkleyFollow Socrates on LinkedIn. To learn more about Jane Technologies, visit their website at https://www.iheartjane.com/ or follow them on Instagram (@janecommunity)LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Varuni Palacios is the Head of Marketing and Growth at Miss Grass, a brand on a mission to help the world get good at weed. They educate on the science, history, culture, and products involved with cannabis, all in the spirit of conscious consumption.[00:01 – 09:56] Intro and Varuni’s Background / What is Miss Grass?[09:57 – 20:21] What It Means to Be the Head of Marketing and Growth at Miss Grass[20:22 – 37:16] Navigating the Waters of E-Commerce / Going Digital / Women in Cannabis[37:17 – 44:49] Building Partnerships[44:50 – 47:47] The Team Behind Miss Grass[47:48 – 51:23] Get Educated to Be an Educator[51:24 – 55:30] Shoutouts / Final Thoughts / Call to Action Varuni Palacios is the Head of Marketing for Miss Grass where she leads brand marketing, audience development, and strategic partnerships. Prior to Miss Grass, Varuni was the Director of Audience Development & Social Media at goop, a luxury lifestyle brand with roots in content, commerce, and experiential. Her experience spans 10+ years in media, entertainment, and e-comm leadership at brands including Awesomeness, NBC Entertainment, WWE, and HSN.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“We have this immense responsibility to educate our consumers.” – Varuni Palacios“Our challenges [as] marketers in cannabis are evolving and scaling our brands while remaining authentic to who we are and what we’re doing in the first place, which is helping our communities.” – Varuni PalaciosResources Mentioned:@missgrass - Instagramhttps://missgrass.com/Cannabis For Black LivesNolef TurnsThe Hood IncubatorM4BL (MOVEMENT FOR BLACK LIVES)Last Prisoner ProjectThe National Bail OutCage-Free CannabisSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Andrew Marlatt is the General Manager at Pharmlabs Texas. If you’re new to cannabis, or even if you’ve been in the industry for quite some time, you must still be wondering about the different types of cannabinoids, edibles, smokables, and other products derived from cannabis. If the answer is yes, you’re in the right place. Join us in this episode as we debunk Delta 8 and Sativa vs. Indica. [00:01 – 04:17] Introduction of Topic and Guest[04:18 – 05:10] What is Pharmlabs?[05:11 – 11:13] The Texas Cannabis Industry – An Insider’s Scoop / What is Delta 8?[11:14 – 32:25] Debunking Delta 8[32:26 – 43:06] Delta 8 and Other Cannabinoid Trends in the Market Place[43:07 – 55:56] Providing the Best Possible Experience with Cannabis / Sativa vs. Indica[55:57 – 1:01:16] Final Thoughts, Advice, and Call to Action Andrew Marlett was born in Texas, but has worked in the professional Cannabis industry most of my adult life in various industries but mostly California, before recently returning to Texas to help contribute to the growing Texas hemp industry. He has focused specifically on extraction, post processing, and formulation. In addition to that has spent time consulting on lab build outs for the small scale farmer and processor as a passion project. Andrew is now the General Manager at Pharmlabs Texas in Farmers Branch, a leading cannabis testing facility providing quick and accurate hemp testing, including terpene profile analysis, hemp potency testing, and pesticide testing.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“If your Delta 8 isn’t 99.9% pure Delta 8, [you should] question what it is.” – Andrew Marlatt“I don’t think anyone under the age of 21 should have access to Delta 8. I think that much like alcohol and every other thing that it’s legal age, consumed responsibly, no problem for my perspective.” – Andrew MarlattSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Andrew Tychsen is the Director of Marketing at LEVO Oil. With the help of Andrew, LEVO has had huge success on TikTok, going viral multiple times and using the platform as a marketing tool to boost their revenue. In this episode, Andrew gives us a behind-the-scenes peek at how they work their magic that provides them their success on TikTok. [00:01 – 03:59] Introduction of Guest and Topic[04:00 – 10:02] The Story of Levo Oil[10:03 – 26:08] Content Curation and Leveraging Influencers[26:09 – 36:30] E-Commerce and the “Ugly” Truth Behind the Industry[36:31 – 44:56] Marketing in Social Media – Going Viral on TikTok[44:57 – 50:18] Recognition from the Traditional Media / Retailing Levo’s Products[50:19 – 56:43] There is No Recipe for Success That Fits Everyone[56:44 – 58:59] Final Thoughts and Call to ActionAndrew Tychsen is the Director of Marketing at LEVO, the 'Keurig of Cannabis'. It's like a coffee maker for cannabutter.After spending nearly a decade working in the toy industry building a brand from scratch to a billion dollar phenomenon, Andrew knows what truly drives growth. It’s less about first-touch attribution and more about how well you connect with the heart-beat of your brand's community.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“We don’t necessarily know what we’re doing every step of the way, but we’re testing and iterating and trying to find out what works.” – Andrew Tychsen“If I have to say what’s the biggest thing that I’m proud of or that I love about Levo…it’s the people.” – Andrew TychsenResources Mentioned:High Times MagazineUSA TODAYRolling StoneBon Appétit MagazineForbesCooked with CannabisSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Jon Cappetta is the VP of Content at High Times. He is responsible for developing and executing holistic content plans across their increasing brand portfolio. In this episode, Jon gives us a masterclass on branding, networking, persuasion, and pot. [00:01 – 12:36] Jon shares his story[12:37 – 21:06] What is High Times? / The Importance of Branding[21:07 – 35:45] Live for Live Music / Other Brands That Are Making A Difference[35:46 – 44:50] Injustices in the Cannabis Industry / Where the Industry Is Headed[44:51 – 53:44] Marketing, Technology, and E-Commerce[53:45– 57:36] The Cannabis Culture[57:37 – 1:02:40] Final Thoughts and Call to Action Jon Cappetta is a guy and he’s done some pretty cool stuff in his 30 years on the rock. He’s also been high for most of it. He’s currently the VP of Content across High Times properties. A lifelong creative, Jon has been finding ways to work in the music and greater entertainment industries since he was a tween. Starting out leading street teams and building ‘record labels’ to release his friends' music, he grew to produce and lead experiential activations on a national scale, including creating a ‘Best Practice’ utilized nationally & annually by the energy-kingpin Red Bull. Having spent over a decade building events, with over 500 produced before leaving NYC in 2014, Jon has honed his logistical and marketing expertise, and his ear for talent. Finding his niche in development strategy, Jon’s expertise spans across content, event and experiential marketing, with extensive experience in the nightlife, entertainment, & beverage industries. JC has produced branded content for major products, provided data analysis for front-page, pulitzer-prize-winning news, and developed several new business areas for the enterprises he has worked for. His work has appeared in text, video, and through experiences, worldwide.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiResources Mentioned:CookiesLive For Live MusicHalf LitOG Cannabis Co.LeaflyAlien LabsFig FarmsCalivaMonogramCannaQuake LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or clickRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Jax Finkel is an Executive Director at Foundation for an Informed Texas and Texas NORML. In this episode, we talk about the progress of the Cannabis Industry in Texas from a legal and political perspective.[00:01 – 05:53] Shayda on the Smokable bans happening at Texas[05:54 – 08:07] Introduction of Topic and Guest[08:08 – 13:39] Jax’s Background / The Current State of the Cannabis Industry in Texas[13:40 – 25:59] Advocating for the Industry and Educating the People[26:00 – 46:29] Cannabis in Texas from a Legal Perspective[46:30 – 53:15] Observations from the Other States / How You Can Take Part in Pushing the Industry Forward[53:16 – 58:46] Final Thoughts and Call to Action Jax Finkel is Executive Director for Foundation for an Informed Texas (FIT), a 501c3 nonprofit. Founded in 2017, FIT focuses on rural education. FIT produced a successful medical cannabis ad campaign that was played on MSNBC and Fox News which reached over 1.8 million Texans. Jax created a curriculum, helped organize and execute regional training from 2015 to the present.She has been involved in cannabis law reform since 2005 when she first started volunteering with Texas NORML. After serving in multiple positions, Jax became the Executive Director for Texas NORML, the Austin Chapter of the National Organization for the Reform of Marijuana Laws (NORML) in 2015. She innovated the first-ever cannabis-centric Voter's Guide in 2012 and continues to prepare the Texas NORML Voters Guide for each election season.In her tenure, Jax has participated in many panel discussions and speaking engagements including events at the LBJ Library, and was a co-keynote at the Drug Impact Conference. Jax has also been quoted in the Texas Tribune, Forbes, and every major news outlet in Texas. She works closely with coalition partners and many other cannabis groups. She offers expert testimony before the city council and the Texas Legislature. Jax is often at the Capitol pushing for cannabis law reform and building relationships with our Legislators.Cannabis education and law reform are her passions.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Bess Byers is the founder of Blaise Creative, a Seattle-based digital marketing agency. Bess is a passionate advocate of the plant, and in this episode, we tackle the legalizations and politics behind the industry. [00:01 – 03:07] Introduction of Topic and Guest[03:08 – 08:15] Bess’ Story and the Founding of Blaise Creative[08:16 – 20:14] The Politics Behind the Industry[20:15 – 29:30] Home Grown Brands / Bigger vs. Smaller Brands[29:31 – 39:39] Trends and New Products[39:40 – 52:24] Bess’ Social Media[52:25 – 55:36] What do your parents think of you being in the industry?[55:37 – 59:55] Final Thoughts and Call to Action Bess Byers, also known as Cannabess, is the founder of Blaise Creative, a Seattle-based digital marketing agency. Byers has over ten years of marketing experience, with five of them in cannabis. She’s battled Instagram to have her social media account @imcannabess reinstated nine times at over 94,000 followers. When Bess isn’t working, she can be found dabbing, hiking and hanging out with her cat, Barry White.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“I truly believe that this plant, we just need to decriminalize it, you know? I don’t think that this plant should have been illegal in the first place.” – Bess Byers“If you’re getting in this [industry] just for the money. You’re not in it for the right reasons.” – Bess Byers Resources Mentioned:Wana BrandsThe Mini Nail SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Krista Nichols is the Manager of Marketing, Promotions, and CSR at Lightshade, a cannabis dispensary based in Denver and the largest independently owned dispensary in Colorado. In this episode, Krista gives us a glimpse of how they keep themselves ahead of their competition with the power of their promotions and marketing strategies.[00:01 – 04:00] Opening Segment / Introduction of Guest and Topic[04:01 – 09:45] Krista’s Background / What is Lightshade?[09:46 – 21:01] The Power of Promotions[21:02 – 33:18] How Lightshade Dispensary Markets to Attract New and Old Consumers[33:19 – 40:06] What does vertically integrated mean for Lightshade?[40:07 – 49:49] Growing Their Own Strains[50:00 – 1:00:00] Krista’s Final Thoughts and Call-To-Action[1:00:01 – 1:02:56] Closing Segment Krista is a dynamic, energetic, enthusiastic human who loves connecting with people, her Doberman Sterling, live music, working out, and all things cannabis! Coming from a rich digital sales background and eventually landing her dream job as the Marketing Manager at Lightshade (Colorado's largest independently owned dispensary!), her experience is eclectic, to say the least. Moonlighting as a spin instructor for the past 3 years, fitness, health, and wellness are most near and dear to her heart, which goes hand in hand with a magical plant we are lucky enough to have as medicine. Follow Lightshade on Instagram and other social media platforms @lightshadehighShayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“We’re risk-takers, I think, and we really like to see how things do and then base our business model kind of around that.” – Krista Nichols“It’s so fast-paced, and there are so much change happening all the time that you know, we want to make sure that we’re staying up on that stuff and staying very educated on it.” – Krista NicholsResources Mentioned:LeaflyLeaf411To Be Blunt Ep.12 – Reporting on The State of Cannabis from The Front Line with Ricardo Baca SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Alice Moon is a cannabis media maven and founder of the Alice Moon PR & Creative Agency. She focuses on PR, Social Media, and Marketing for both cannabis and non-cannabis brands. Every brand or organization wants its name to be known. They want their stories heard. And so, in this episode, we’ll be tackling one of the most important parts of being a brand, especially in the cannabis industry, and that is PR and Marketing. [00:01 – 03:54] Opening Segment / Introduction of Topic and Guest[03:55 – 11:18] Alice’s Story / Marketing Cannabis Through Social Media[11:19 – 22:58] What is Public Relations? / How to Improve Your PR[22:59 – 35:12] The Bad Side of too Much Press / Crisis Management[35:13 – 44:09] Out of Industry Media vs. In Industry Media / How Much Time Do You Put in Social Media Marketing?[44:10 – 48:42] Business Cards / Are Press or Media Kits Important?[48:43 – 51:31] Final Thoughts and Call to ActionAlice Moon is an entrepreneur with 8 years of experience working in the cannabis industry. She is the Founder of Alice Moon PR, a public relations and communications agency that represents both ancillary and plant-touching brands in the cannabis industry. Her main focus is on Splitbud, a recently launched tech company that is helping consumers access cannabis at affordable prices.Additionally, she is Director of Communications for Blunt Talks, an educational event series that is commonly referred to as "Ted Talks for Cannabis". She is most notably known for founding her own cannabis tech startup, which was nominated Best Tech 2017 by Dope Magazine Awards. Moon's web app featured The World's Largest Edible Directory, which was created to help consumers find the right edible for them based on dietary needs and location.After writing edible reviews for years, Moon was diagnosed with Cannabinoid Hyperemesis Syndrome in 2018, which forced her to cease cannabis use completely. Her passion for cannabis and desire to find a cure for CHS has made her an outspoken advocate for the syndrome. Her work in the cannabis industry has landed her features in LA Weekly, High Times, Merry Jane, Business Insider, Weedmaps, Leafly, Benzinga, RX Leaf, and Civilized, with appearances on CNN, Vice's "Blunt Talks" and Viceland’s "Bong Appetit".Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiResources Mentioned:Papa & BarkleyCanndescent SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious caRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Laura Morarity is the SVP of Marketing & Communications at Leafly. Are you new to the cannabis industry or in search of new cannabis strains to try? Then tune in as we dive into Leafly’s story, the companion for cannabis enthusiasts and canna-curios folks. [00:01 – 05:54] Opening Segment/Introduction of Topic and Guest[05:55 – 18:04] What is Leafly?[18:05 – 29:12] Let’s talk about the different Cannabis Strains[29:13 – 36:34] Navigating the Product Reviews[36:35 – 45:12] Setting the Standards[45:13 – 53:04] How the Marketing Team Functions at Leafly[53:05 – 58:03] Final Thoughts and Call to Action Laura Morarity leads marketing, communications, and content at Leafly, which includes both B2B and B2C marketing, corporate affairs and PR, and the work of Leafly’s award-winning editorial team. She most recently led the global communications and sustainability function at technology brand Sonos and has held marketing and communications leadership roles at legal marketplace Avvo and global communications firm Weber Shandwick. She holds an M.A. from the University of Kentucky and a B.A. from Murray State University. Follow Leafly on Instagram @leaflyShayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“We are very intentional about making sure that we’re not placing effects on a strain. Because everybody does have such an individual experience but making sure it’s easy for people to report the things that they are experiencing.” – Laura Morarity“Having consistent lab testing that can deliver results that help build customer trust for growers and brands and retailers is gonna become more and more important.” – Laura MorarityResources Mentioned:Bubba Kush Marijuana StrainBlue Dream Marijuana StrainCookies (Cannabis Brand)  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, BuRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Lauren Miele is the Founder & CEO of KushKards, a company that creates cannabis greeting cards. Cannabis enthusiasts consider KushKards as one of the perfect gifts for cannabis enthusiasts. But what are they, and how did the idea come to fruition? Tune in as Lauren shares her story and the birth of KushKards. [00:01 – 03:17] Opening Segment/Introduction of Topic and Guest[03:18 – 25:07] Lauren’s Journey with Cannabis and The Story of KushKards[25:08 – 33:14] How to Be a Boss Ass Female Entrepreneur[33:15 – 40:23] Patents and Trademarks. You can’t copy authenticity.[40:24 – 45:53] Collaboration with Tommy Chong[45:54 – 55:21] Trial and Error: Figuring out how to market your brand[55:22 – 59:47] Final Thoughts and Call to Action If you are a marijuana consumer, you must have come across one of the holiday-decorated blunt rolls. The brain behind this idea is Lauren, who made weed festive. With a marketing and leadership background, she created the first KushKard to spell out greetings for the festive season.And since 2013, she has been breaking through the marijuana industry by applying her extensive knowledge in consumer goods to provide sentimentally and mostly appreciated holiday cards with a personal touch.Lauren Miele is the Founder/CEO of KushKards, a fun, creative way to share the holiday season’s merry. With a degree in Home Products Development, she uses her marketing, strategies, and social media skills to create awareness and lessen the awkwardness that comes with the consumption of cannabis.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“You can’t copy authenticity. You can’t copy it. Because yes someone can start a brand, but do they have the story?” – Lauren Miele“Make a plan and come out so strong that nobody can or wants to or is gonna try to [copy you]. They just want to partner with you.” – Lauren MieleSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Ilissa Nolan is the Executive Director of the Texas Hemp Coalition. She is one of the few lobbyists that worked to pass House Bill 1325, which is the bill to make it legal to grow and process hemp in Texas. In this episode, Ilissa gives us an inside scoop of their journey to advocating for cannabis to get it legalized in Texas and their preparation for Texas’ 87th Legislative Session. [00:01 – 06:16] Opening Segment/Introduction of Topic and Guest[06:17 – 12:41] Texas Hemp Coalition and Ilissa’s Journey[12:41 – 30:13] Why is Texas prime for hemp?[30:14 – 51:15] The Texas Legislative Session and Advocating for Cannabis[51:15 – 56:20] Visions for the Future of the Cannabis Industry in Texas[56:21 – 1:03:08] Final Thoughts and Call to Action Ilissa Nolan serves as the Executive Director for the Texas Hemp Coalition. Ms. Nolan was one of the few lobbyists that worked to pass HB 1325 which made it legal to grow and process hemp in Texas. She also serves as a government affairs consultant for Booth & Associates P.C. where she works to build policy through stakeholder collaboration and educating clients on cutting-edge issues surrounding state and federal environmental matters, especially topics involving agriculture, rural affairs, and environmental issues.Most recently she served as the Government Relations Director for the Texas Department of Agriculture. She received a Bachelor of Science in Agricultural Leadership and Development with a minor in Horticulture from Texas A&M University. As well, she received a Master of Science in Agricultural Communications from Texas Tech University. Ms. Nolan has worked as a Congressional Intern for the House Agriculture Committee under Chairman Frank Lucas and was honored to serve as the Reading Clerk for the Texas House of Representatives of the 83rd Legislative Session. She worked as the Executive Assistant for Natural Resources Solutions, L.C. a consulting firm specialized in regulatory and non-regulatory natural resource and environmental issues. Also, she served as the Legislative Director for Representative Charles “Doc” Anderson, Vice Chairman of the Agriculture and Livestock Committee."Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“A lot of people in the industry don’t realize if it wasn’t for lobbyists if it wasn’t for the advocates…it took those of us that are from the background who had certain clients that represent to say ‘hey, look, this is a real thing. We want this.’” – Ilissa Nolan“We want to make sure that our consumers are protected when they are taking [hemp] products.” – Ilissa NolanResources Mentioned:DSHS (Texas)RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company that operates in the Dallas-Fort Worth Area. In this episode, hear Sage talk about growing an organic hemp farm in Texas and what it takes to get recognized and be a certified organic hemp farm. [00:01 – 12:43] What it takes to be a certified organic farm[12:44 – 14:44] Why growing hemp should be done organically[14:45 – 27:47] Sage shares what it’s like being a hemp farmer in Texas[27:48 – 37:45] Opportunities in the cannabis industry[37:46 – 42:54] Final Thoughts and Call to Action Sage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company with a mission to provide seed to sale transparency, stabilize hemp genetics in Texas soils, and create vertically integrated cannabis products that represent a waste diverting circular economy. Sage also operates TexSelect LLC. a greenhouse and agricultural company that specializes in commercial food production utilizing innovative solutions for indoor food production systems by optimizing hydroponic growing and harvesting techniques. When he isn't thinking green or hosting his podcast Hemp Cultivation Science you can find him practicing yoga, running with his rescue farm dog Sacha, or snapping photos with his camera.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“For anybody that’s getting into the hemp industry…it’s not a get in and get out industry. It’s not a one and done...one year, and you’re done industry. It’s not a get rich quick scheme. It’s essential for somebody who wants to put the work in.” – Sage Howell“There’s a risk to any endeavor you ever take, and you’ve got to know your limits. You’ve got to partner with people you trust, and you’ve got to understand what you’re trying to accomplish.” – Sage Howell SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout, iTunes.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Miranda Cummings launched MACY|MKTG; an experiential marketing consulting agency focused on helping cannabis companies evolve through consumer experiences. In this episode, Miranda talks about the importance of creating moments that matter between your products and consumers. She also talks about the state of the Oklahoma cannabis market.[00:01 – 04:24] Opening Segment and Introduction of Guest[04:25 – 13:05] Miranda’s Story[13:06 – 18:08] Cannabis Experiential Marketing in Both the Medicinal Only and the Recreational Only States[18:09 – 32:21] Creating Cannabis Experiences and Moments that Matter[32:22 – 42:23] Create authentic brands that care for their clients. Don’t just ride the CBD Train.[42:24 – 53:21] What’s going on in Oklahoma?[53:22 – 57:47] Final Thoughts and Call to Action Miranda has been dedicating herself to motivating the masses through creative experiences for as long as she can remember. After graduating from Columbia College in Chicago with a double major in Marketing Communications and Public Relations, she snagged an internship with a global advertising agency (FCB) and headed to Prague, Czech Republic for the summer. There she was part of a team that successfully built an experiential campaign for a new snack pack product – which lead to her desire to continue developing the strategies behind how humans experience brands or products.Once returning to the states she jumped right into the Engagement Director position with Blue Zones Project, a National Geographic x Blue Cross Blue Shield wellness initiative centered around making healthy choices easier through the built environment. All this talk about wellness and positive environments eventually landed her in the beautiful and active Mile High City. As the rise of the cannabis industry was growing – Miranda landed a gig at Westword Newspaper, a local lifestyle publication that took pride in working with cannabis brands and dispensaries.After building many relationships and connections with local and national cannabis and cannabis adjacent brands, she decided to launch her own experiential marketing consulting agency that was more focused on helping cannabis companies to evolve through consumer experiences. MACY|MKTG quickly became a trusted consulting agency specializing in experiential marketing efforts. Soon after launching, MACY|MKTG landed a venue management contract with one of the most sought-after cannabis consumption friendly venues in the state of Colorado (Invisible City), where Miranda quickly accelerated her agency’s portfolio of cannabis consumption friendly experiences. She now works with several cannabis brands on various marketing needs and is currently working on launching a flower line in OK with a few fellow experts in the industry in 2021. With creativity, charisma, and communication at the epicenter of each project Miranda encounters, if her skill set doesn’t get her there, her determination will.Follow Miranda on Instagram @mirandamacy and @macymktg. You can also follow Noble Nectar Extracts on Instagram @noblenectarextractsShayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevSRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
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