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“So to me, having partners, having media partners, having those people have a bigger audience. Getting them involved allows you to have a bigger audience so that they can accomplish what they wanna accomplish. ” - David TranWelcome back to the To Be Blunt podcast! In this episode, David Tran shares how he was inspired to create a magazine for the cannabis space that talks about medical stories and stories of people whose lives were changed thanks to cannabis. He also talks about the need for right marketing as well as a need for education on the space. David also dives into creating Farechild as well as the challenges he faced building it from scratch. [00:00 - 06:55] Top Stories in Our Industry[08:37 - 17:17] Creating Magazines for the Cannabis Space [17:18 - 24:17] Life Before and After the Success of Dope Magazine[24:18 - 29:22] Diving into Farechild and Creating it to Fulfill a Need  [29:23- 34:44] Challenges Faced Building from Scratch[34:45 - 43:19] Tips to Creating a Successful Event [43:19 - 58:10] Handling Policies and Tough Conversations [58:10 - 59:25] Closing SegmentFarechild is the new event ticketing and marketing platform for free thinking individuals to connect through unconventional events. The newest venture of David Tran and James Zachodni, formerly of Dope Magazine, the duo draws from decades of experience in nightlife, media, marketing, and event production, including their infamous Golden Ticket parties which they began hosting in 2008. Tran and Zachodni have developed an impressive array of opportunities in the experiential space and are pulling together their years of work across multiple sectors making Farechild an “all-inclusive” platform, appealing to brands and producers outside of cannabis and drawing both mainstream and emerging audience. Top Stories In Our Industry:https://mjbizdaily.com/cannabis-companies-lay-off-hundreds-retrench-amid-economic-woes/  Watch this episode on YouTube:TO BE BLUNT LIVE Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“The most important thing that people should pay attention to is just being in store and actually being blunt in their education.” - Jarell WallWelcome back to the To Be Blunt podcast! In this episode, Jarell Wall shares how he hustled his way to be on the top and make a name for himself in the cannabis space. He shares how he was able to connect and become a CEO at Gentleman Quinns Blunt Co, and his journey to get into this industry. Jarell also talks about how there is still so much to do in this space and how all of us should strive to always have a mindset of always learning.[00:00 -08:59] Top Stories in Our Industry[11:39 - 16:27] Getting into the Cannabis Space and Starting a Dispensary [16:28 - 25:00] Starting Gentleman Quinns Blunt Co and Finding Investors[25:01 - 29:22] Having Hustler Mindset[29:23- 44:50] Breaking Down What is a Blunt and Attracting Consumers [44:51- 1:02:40] Sourcing Flowers for the Blunt[1:02:41 - 1:05:54] Closing SegmentJarell Wall is the CEO/Creative Director of Gentleman Quinns Blunt Co. He is also the Creative Director and Executive in Colorado's Marijuana Industry. Published Photographer & Graphic Designer, former Television Producer and Sound Designer.Connect with Jarell Wall!Go to GentlemanQuinns.comSocial Media:  Instagram, Twitter Top Stories In Our Industry:https://www.fox7austin.com/news/medical-marijuana-texas-license-holdershttps://www.cannabisbusinesstimes.com/article/dea-seed-sales-cannabis-breeders/ Watch this episode on YouTube:TO BE BLUNT LIVE  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.   
“The whole purpose of all of this is that everybody eats, everybody has an opportunity to participate if they want to. Everybody has access to information that should be readily available. And if you wanna participate, you work with people where the whole goal is everyone eats together.” -  Lulu Tsui Welcome back to the To Be Blunt podcast! In this episode, Lulu Tsui  shares about the cannabis market in New York, where cannabis is still not legal, as well as the legality of pseudo illegal gray area bodegas popping up in the state. She also shares how they are cultivating the sale of the product to the market and the importance of doing due diligence before going into a partnership in the cannabis space.[00:00 -13:23] Top Stories in Our Industry[16:08 - 20:30] Getting into Cannabis Space [23:31 - 36:04] Navigating the Cannabis space  in New York[36:05 - 45:06] The focus of On The Revel and being a leader in the space [45:07- 59:01] The involvement of the Cannabis Media Council[59:02 - 1:01:11] Closing SegmentLulu Tsui is Co-Founder and Chief Experience Officer at On The Revel, the parent company for a collection of curated educational and networking experiences democratizing information for those interested in the regulated cannabis industry. Lulu is seasoned in Experience Design (XD) and User Experience (UX) with 15+ years of experience leading research, strategy, and design for enterprise software, Software as a Service (SaaS), mobile, and touchscreen technologies. She also served as the principal experience designer for Chill, a cannabis e-commerce order and delivery platform. Along with On The Revel, Lulu serves as President of the Cannabis Media Council, an organization dedicated to destigmatizing and normalizing cannabis using the power of traditional media, and User Experience and Research Advisor at Oakland Hyphae, founders of the Oakland Psychedelic Conference and the Psilocybin Cup. Connect with  Lulu Tsui !Go to https://ontherevel.com  Top Stories In Our Industry:https://mjbizdaily.com/uber-eats-leafly-partner-on-cannabis-store-delivery-orders-in-toronto/https://mjbizdaily.com/germanys-proposed-adult-use-cannabis-legalization-plan-excludes-imports/https://www.marijuanamoment.net/nba-wont-test-players-for-marijuana-for-third-season-in-a-row-report-says/https://www.ganjapreneur.com/report-international-medical-cannabis-market-could-reach-40b-by-2028/ Watch this episode on YouTube:TO BE BLUNT LIVE  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious canRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“Go through all old social media posts and make sure there's not any high risk word lurking. This includes infographics, and hashtags, because the FDA and FTC go back several years on company social media posts.” -  Asa WaldsteinWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Asa Waldstein. Asa  shares about his “Warning Letter Wednesday” emails, where he breaks down the FDA warning letters. He also talks about what an FDA warning letter might be and how it plays a major role in regulating CBD products right now as hemp is federally legal.[00:00 - 08:42] Opening Segment[08:43 - 11:55] Start in Clinical Herbalism[11:56 - 18:17] FDA Warning Letters in Connection to Social Media Posting [18:18 - 27:00] How Not To Market Your Product Online[27:01 - 36:35] Regulating And Being Compliant[36:36 - 46:27] Education Versus Commerce[46:28 - 57:37] Closing SegmentAsa Waldstein is a 20-year dietary supplement executive who is the principal of the consulting company Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He is the founder and host of Asa’s RegulatoryEducation Series, a free educational platform focusing on GMP compliance, enforcement trends, and marketing tips for the supplement and hemp industries. He is a Certified Clinical Herbalist and chairs the American Herbal Products Association’s (AHPA) Cannabis Committee.Connect with Asa!Go to https://www.asawaldstein.com/ Watch this episode on YouTube:Asa Waldstein of Supplement Advisory Group on To Be Blunt  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.
“But this industry is very fragmented. There are a lot of egos at play. There's a lot of money at stake, and it makes people crazy. We have to stop stabbing each other in the back and doing stupid things, and we have to come together as an industry to make a happier planet, a healthier planet, to help people live happier, healthier lives, and to get quality products.” - Marty MarionWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Marty Marion to talk about how the cannabis industry is filled with confusion and misinformation, and how we must be smart to outwit the market.He also emphasizes the need of being aware of  regulations and to be compliant with FDA rules, especially as cannabis operators in the Hemp space.[00:00 - 08:33] Top Stories in Our Industry[12:26 - 18:54] The Transition from a "Mad Men" ad firm to a hemp enterprise[18:55 - 37:59] Managing Marketing and Compliance Concerning Cannabis[38:00 - 46:35] The Legality of Cannabis in the Market[46:36 - 51:06] Reducing the Risks of Intoxication by Creating Restrictions[51:07 - 1:08:24] Lobbying the Use of Cannabis to Congress and the FDA[1:08:24 - 1:10:17] Closing SegmentMarty Marion has been a senior executive and principal of several of the world's largest "Mad Men'' ad agencies on New York's Madison Avenue for more than 35 years. He has also been a consultant to many of the world's largest pharmaceutical, supplement, and CBD companies on marketing strategy and FDA compliance. He is now the CEO of The Hempshire Group, Inc., a publicly traded company that makes MOUNTAIN Smokes CBD Hemp Smokes.Connect with Marty!Go to https://mountainsmokes.com/Top Stories In Our Industry:https://www.ganjapreneur.com/mlb-makes-charlottes-web-official-cbd-of-major-league-baseball/https://mjbizdaily.com/canopy-growth-quits-canadian-cannabis-retail-business/https://mjbizdaily.com/florida-marijuana-testing-labs-under-fire-over-thc-potency/ Watch this episode on YouTube:https://www.youtube.com/watch?v=pSmukudVoWg  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“There's nothing more important or more powerful than staying fresh and staying relevant. There's just a lot that you have to do with your communication and your marketing and your branding to achieve that.” - Kristi PalmerWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kristi Palmer of Kiva, currently the number one edibles brand in California. Kristi tells the story behind their innovative products and elevated branding and marketing. She also takes us through how they are navigating out-of-state operations and continuing to expand on the untapped potential of cannabis.[00:00 - 05:03] Prediction for Federal Legalization[05:06- 18:03] A Professional, Trustworthy, and Information-Forward Brand[18:04 - 24:36] Customer-Driven Innovation[24:37 - 30:00] Creating Products for Different Consumers [30:01 - 38:28] Insights on Interstate Cannabis Commerce[38:29 - 49:26] Strategies for Succesful Cannabis Marketing[49:27 - 56:43] Authentic Collaboration and Merchandising  When Kristi Palmer and her husband Scott founded Kiva in 2010, it was during California’s growing medical cannabis days. Frustrated by the inconsistent, low-quality edibles available at local dispensaries, Kristi and Scott saw a unique opportunity: a chance to reinvent cannabis edibles and deliver a more consistent, safe, and delicious product than consumers were used to at the time. They began making cannabis-infused chocolate bars out of their Bay Area home kitchen, and the rest is history. Today, Kiva’s award-winning chocolates, mints, gummies, and chews are the most trusted, recommended, and sought-after edibles available. For this, Kiva has become the most recognized edible brand in cannabis with a passionate customer base throughout hundreds of dispensaries in CA, AZ, NV, MI, IL, OH, OK, MA, HI, and now Canada.  Kiva has won over 20+ Best Edibles and Best Edibles Producer awards for their portfolio of Kiva and Terra chocolates, Petra mints, Camino gummies, and Lost Farm gummies and chews. In 2020, they also won six prestigious Clio Awards for marketing and advertising excellence in the cannabis industry.Connect with Kristi!Check out KivaConfections.com. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.
"Selfishly, it’s about growth,  whether it's revenue or relationships. Externally, it's about content output, showcasing what legal cannabis looks like, the nuances of experience for consumers, and patients, and the brands that are available, the products that are available, the discussion…” - Mitch PfeiferWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Respect My Region’s Mitch Pfeifer to talk about cannabis content creation, the importance of building relationships with brands, and being relentless in pursuing opportunities. He shares how he was able to turn his side hustle into a business and what they are doing to promote cannabis culture and high-quality cannabis products.[00:00 - 10:09] Top Stories in Our Industry[11:50- 18:15] From Black Market to Recreational Market[18:16 - 29:53] Connecting through Content[28:54 - 41:24] How to Growth Hack Your Business [41:25 - 50:47] Celebrating the Cannabis Experience[50:48 - 1:11:47] The Quest for the Best Weed[1:11:48 - 1:15:56] What’s Next for The North American Weed TourMitch Pfeifer is the Founder and CEO of Respect My Region, a digital lifestyle publication and marketing agency. He’s written over 1200 articles on cannabis and music published across various websites, publications, and magazines. In a previous life, Mitch was a legacy cannabis operator who also worked in retail, sports apparel, the music industry, and real estate marketing.In 2011, Mitch started Respect My Region as a lifestyle brand. He threw concerts and events all over the Pacific Northwest, selling clothing through e-commerce, traditional retail channels, and medical cannabis dispensaries. Following recreational cannabis legalization in Washington in 2016, Mitch combined his legacy cannabis, content, and marketing experience to move into the recreational cannabis space.Connect with Mitch!Go to respectmyregion.com! Top Stories in Our industry:https://www.leafly.com/news/politics/mmj-pet-legalization-california https://www.wsj.com/articles/welcome-to-the-worlds-oddest-pot-party-thrown-by-the-local-police-11663597103  Watch this episode on YouTube:https://www.youtube.com/watch?v=Q-Mna6rlNCs  Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-firsRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“If you create those relationships and you just show that like, Hey, I really am trying. Sometimes that's all it takes ‘cause so many people are not trying at all.” - Kim StuckWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kim Stuck of Allay Consulting. As the first cannabis specialist for the Denver Department of Environmental Health and now a leading compliance expert, she gives an insider perspective on cannabis regulation and certification standards. She offers actionable advice on best practices to be certified, including how to improve facilities, ensure consumer safety, and build relationships with regulators. [00:00 - 11:49] Top Stories in Our Industry[11:50- 19:57] Becoming a Cannabis Public Health Inspector[19:58 - 31:59] Good Cannabis Manufacturing Practices and Causes for Recalls[32:00 - 39:04] The Challenges in Regulating Marijuana and Hemp[39:03 - 45:42] Cultivating a Culture of Compliance[45:43 - 1:01:47] How to be GMP-Certified and Other Certifications You Need to Know[1:01:47 - 1:14:32] Investing in Compliance and Handling Issues EthicallyKim Stuck is the founder and CEO of Allay Consulting, a compliance strategy, and services provider serving the hemp, cannabis, and psychedelic industries nationwide. She brings a regulator’s keen eye and wide-reaching knowledge on evolving compliance and safety mandates to support businesses in tightly regulated industries. Previously, she held a pioneering role as the nation’s first cannabis and hemp specialist for a major metropolitan public health authority. She also holds numerous accreditations, such as certified quality auditor and certified professional of food safety, among others.  Connect with Kim!Visit allayconsulting.com! Top Stories in Our industry:https://uk.news.yahoo.com/female-led-cannabis-companies-receive-205422591.html https://www.marijuanamoment.net/apple-lets-users-search-for-marijuana-and-pharmaceutical-interactions-in-latest-iphone-health-update/  Watch this episode on YouTube:https://www.youtube.com/watch?v=1Z5tO9qc3LIShayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an eduRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“If Germany goes recreational,  everybody's going to follow them to some extent. If the leader says, look, this is how I'm addressing the product, the issue that I see at hand, you can pretty much be sure all the bigger countries will come in line like France, Portugal… And a few others are going to really move quickly because there's no reason for them to be disadvantaged if the rules are already set.” - Michael SassanoWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Michael Sassano of SOMAI Pharmaceuticals to take a broader look at the global cannabis market. He brings his wealth of experience to dive deep into European cannabis production, innovation, and legalization and juxtaposes the current landscape with what’s happening in North America. He also talks about SOMAI and how they are producing high-quality medical cannabis treatments for patients all over the world. [00:00 - 09:05] Thoughts on My Germany Trip[09:06- 21:10] Europe's Leading Cannabis Markets[21:11 - 37:04] Regularization and Comparing Recreational vs. Medicinal[37:05 - 46:52] The Pharmaceutical Industry and Innovation[46:53 - 53:42] Marketing Cannabis to European Consumers[53:43 - 1:03:41] What It Takes to Be Licensed and to Operate in Europe[1:03:42 - 1:14:40] A Look at the US Market and The Future of SOMAI Michael is the CEO and Chairman of the Board for SOMAI Pharmaceuticals LTD, a European pharmaceutical and biotech company centered on manufacturing in Lisbon, Portugal, and distribution of EU GMP-certified cannabinoid-containing pharmaceuticals throughout the European Union and globally. SOMAI emphasizes scientific pharmacology applications with EU-GMP standards to deliver treatments to the endocannabinoid system, effectively and with consistency across all markets. Taking with him the product development knowledge honed in the competitive American market, SOMAI is the largest and most advanced cannabinoid manufacturing facility across legal European markets producing medicines products and registered API's.Connect with Michael!Check out somaipharma.eu! Watch this episode on YouTube:https://www.youtube.com/watch?v=66yTNFlh20MShayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“You’ve probably been consuming alcohol since you were a young person and you know a lot more about how your body reacts to it than how your body's going to react to cannabis. So having that platform for new consumers to be able to be introduced to our products and then move their way up the scale so that we're kind of holding their hand a little bit and saying, ‘It's totally cool. You want to try one milligram and see where you're going?’ We encourage that in a lot of ways.” - Lauren Gockley Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Lauren Gockley of Coda Signature. A classically trained chocolatier, she reflects on her transition to the cannabis space and what’s it like to build a brand in Colorado. She also discusses the innovation that goes into their products and how microdosing is changing and improving the cannabis experience. [00:00 - 15:21] Elevating Cannabis Edibles[15:22- 24:07] Opportunities in Emerging Markets and the Challenges in the California Landscape[24:05 - 33:03] Innovation and Preparing for Legalization[33:04 - 46:16] The Importance of Microdosing[46:17 - 1:02:23] Curating Experiences through Minor Cannabinoids[1:02:22 - 1:17:08] Getting the Product to both Buyers and Budtenders[1:07:09 - 1:13:08] What’s Next for Coda Signature Lauren co-founded Coda Signature in 2015 and currently serves as its Chief Innovation Officer.  She is responsible for driving product development and refinement, establishing best manufacturing practices, managing supply chain dynamics, and maintaining strict quality standards across all product lines. She taps into her rich background in Michelin-starred restaurants and European patissiere to craft infused confections renowned for their artistry, consistency of experience, and unparalleled fine ingredients. She is also named one of Dessert Professional's Top 10 Chocolatiers in North America. Connect with Lauren!Follow her on LinkedIn and go to CodaSignature.com. Watch this episode on YouTube:https://www.youtube.com/watch?v=5yyxKtmXFjw Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.
“People relate more to user-generated content than they do an influencer telling them they should buy a product because there's no authenticity from the brand to the influencer. When you've got a UGC creator, they make the content, give it directly to the brand, and then the brand directly puts it out.” - Maggie WilsonWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Maggie Wilson of FRUIT SLABS, California’s first kosher-certified and vegan edible. We get to know how she went from growing up anti-cannabis to becoming a cannabis marketing expert and joining FRUIT SLABS to serve the health and wellness community. She also dives deep into UGCs and why it is the solution to boost brand reach and savings.[00:00 - 08:14] Top Stories in Our Industry[08:15 - 13:08] Paving the Way for Kosher-Certified Edibles[13:09- 31:31] Finding a Place in the Cannabis Health and Wellness Space[31:32 - 38:26] The Colorado vs. California Market [38:27 - 48:14] Label Differentiation and Intellectual Property[48:15 - 1:06:10] Co’slab’orators and Why Brands Should Leverage UGCs[1:06:11 - 1:12:05] Non-Traditional Marketing TacticsMaggie Wilson is the best-selling author of The Metaphysical Cannabis Oracle Deck, the 1st black woman cannabis sommelier, and Chief Marketing Officer for FRUIT SLABS. Recognized for her breakthrough work by both the industry and her peers, she is a member of Black Marketers Association of America and has a top-rated international Apple podcast. She brings unparalleled energy, transformative thinking, and innovative ideas to the forefront of each conversation. Connect with Maggie!Find her on LinkedIn and check out FRUITSLABS.com.Top Stories in Our industry:https://mjbizdaily.com/top-cbd-companies-experience-market-share-drop-as-online-sales-soften/ https://ktla.com/news/california/ap-california-oks-bill-to-protect-workers-who-use-pot-at-home/ https://www.bbc.com/news/articles/cv25ex5e30lo  Watch this episode on YouTube:https://www.youtube.com/watch?v=f-kP2hiFwZ0Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.
“Find what makes you tick. Find what's authentic to you. Focus in that world and be impactful in that world because it’s a big enough world as it is that you don't need to do everything.” - Jon SpadaforaWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Jon Spadafora of Veritas Fine Cannabis, the first recreational wholesaler in Colorado. He shares how they have differentiated themselves from the competition by offering variety and curating unique experiences for consumers. He also gets real about the challenges cannabis businesses face on social media and how they’re creatively finding ways to reach their target audience.[00:00 - 10:12] Top Stories in Our Industry[10:13 - 20:41] Leading Cannabis Cultivation in Colorado[20:42 - 29:47] On Diversifying the Menu and Creating Desire [29:48 - 35:51] Harnessing Data to Understand the Consumer[35:52 - 52:09] How to Navigate the Social Media Minefield[52:10 - 1:10:52] Authentic Connections through Collaboration and Experiential Events [1:10:53 - 1:17:16] Cannabis in the Workplace: Trust and Empowerment  Jon Spadafora is a cannabis industry veteran with an extensive history in brand initiation, brand operations, and marketing strategy. His knowledge of best practices for experiential marketing strategy and curating innovative consumer events has helped establish Veritas as one of Colorado’s most recognizable and sought-after cannabis brands. As President, Jon is responsible for day-to-day operations, business profitability, investor relations, and ensuring that the brand adheres to its core values as it continues to expand operations.  Connect with Jon!Visit VeritasCannabis.com.Top Stories in Our industry:https://mjbizdaily.com/how-cannabis-industry-can-curb-budtender-turnover/https://mjbizdaily.com/midyear-state-cannabis-sales-a-mixed-bag-across-the-us/ https://www.marijuanamoment.net/feds-issue-first-refunds-for-cannabis-products-that-were-deceptively-marketed-to-consumers/ Watch this episode on YouTube:https://www.youtube.com/watch?v=7q4y15I50KQ  Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“We didn't see anybody else in the industry who was studying the effects of the product in humans. We wanted to come from a place of truth. That's always been very important to us, that we were the truth-tellers in the industry.” - Missy BradleyWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Missy Bradley, VP of Marketing and co-founder of Ripple. She takes us through their pioneering research to formulate a water-soluble form of THC, proven to hit 2x faster than the competitor. She also talks about their commitment to consistency and how they are building longevity by connecting with the consumers and dispensaries.  [00:00 - 10:37] What’s Trending + Q & A[10:38 - 18:26] Everything Can Be an Edible[18:27 - 21:03] Consistency in Experience, Quality, and Messaging[21:04 - 33:20] Investing in Innovation and Research[33:21 - 33:53] Marketing through Meaningful and Truthful Conversations[33:54 - 1:02:14] Staying Relevant on the Shelf and Surviving the Colorado Market[1:02:15 - 1:10:01] On Promotions, Packaging, and PartnershipsPrior to her work with Ripple, Missy Bradley was a senior producer at The Climate Reality Project where she led creative initiatives centered around climate change awareness and action. She is a former journalist and holds an MA in journalism from the University of Missouri and a BA in English from the University of Michigan. She lives in Boulder with her husband, John, her kids, Max and Ella, and her dog, Princess Beadie Wigglebottom.Connect with Missy!Check out TryRipple.com and find her on LinkedIn. Resources:https://mjbizdaily.com/several-state-marijuana-legalization-initiatives-could-make-fall-ballot/https://www.marijuanamoment.net/feds-seek-contractor-to-help-test-marijuana-compounds-in-peoples-breath/ https://finance.yahoo.com/news/cannabis-100-billion-opportunity-tilray-ceo-124914518.html  Watch this episode on YouTube!https://www.youtube.com/watch?v=woXDVtCRmyU&t=3s Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD is an education-first CBD wellness brand shipping nationwide.
“Everyone is really dedicated to the cannabis industry as a whole and wants to advance legalization, education, and access to cannabis, and really believes in what we're doing as a brand to bring something that's really high quality, that's more premium, that's flavor first.” - Katherine WolfWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Katherine Wolf of Malek's Premium Cannabis to discuss how to build a strong brand that stands out from the competition, how to keep up with industry trends, and more. She believes that collaborations can help the brand connect with different businesses and consumers, and she emphasizes the importance of education as a way to promote the unique story behind the product. [00:00 - 07:24] What’s Trending + Q & A[07:25 - 16:00] Putting a High-Quality Product in Front of the Consumers[16:01 - 21:03] The Path to Being a Cannabis Brand Marketer[21:04 - 28:13] Education and Fostering Relationships with Dispensaries[28:14 - 33:53] Inspirations for Compelling Cannabis Content[33:54 - 45:06] Malek’s Team, Brand Story, and the Idea Behind the Iconic Pink[48:09 - 1:04:49] Collaborations and Connecting with ConsumersKatherine Wolf is a published cannabis writer, branding specialist, and the Chief Marketing & Operations Officer of Malek's Premium Cannabis. Malek's is a passion-driven brand growing small-batch, flavor-first flowers in Denver, Colorado. With a background in Marketing & Economics and over five years of experience working with brands in tech, manufacturing, and hospitality, she shifted to the cannabis industry in 2020. Today, she is passionate about advocating for women in cannabis leadership and safe access to cannabis education and products for all.Connect with Katherine!Find her on LinkedIn and visit Malek’s Premium Cannabis. Resources:https://coloradosun.com/2022/08/10/colorados-cannabis-industry-sustained-decline-2022/https://mjbizdaily.com/how-cannabis-testing-labs-help-put-undue-focus-on-thc-potency/panelpicker.sxsw.comhttps://www.youtube.com/watch?v=QF77HTYPs_Y&t  Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“People and consumers are getting smarter in identifying the companies that are just trying to take advantage of the situation. And I think why we've serviced millions of customers in the last seven years is because we really truly provide value. We always make it a hundred percent satisfaction guarantee.” - Bryan GerberWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes the “King of Cones” Bryan Gerber of Hemper and Hara Supply. He and his team have produced over 85 million pre-rolled cones per month in the cannabis industry and today, he gets candid about their crazy journey to success. He also gives an inside look at manufacturing pre-rolled cones and glass products and discusses how they are navigating a fragmented industry and providing the best quality to their customers. [00:00 - 09:50] From Subscription Box to Cannabis Lifestyle Brand[09:51 - 23:52] Scaling and Becoming the Leading Pre-rolled Cones Manufacturer[23:53 - 33:53] The Challenges of Cannabis eCommerce and Digital Marketing[33:54 - 37:17] Surviving the Industry Consolidation[37:18 - 48:08] The Realities in Manufacturing Cannabis Ancillary Products[48:09 - 1:00:28] Glassware and Setting up an In-House Production After graduating from George Washington University School of Business, as a cannabis user seeking a solution to a routine problem for the average smoker, Bryan Gerber ultimately ended up revolutionizing the entire industry. Through his entrepreneurship, he is on track to produce 1 billion cones per year, provided by his company Hara which he helped in creating and making it to be the largest distributor of pre-rolled cones in the globe.Dedicated to proving himself through his hard work and ingenuity, he has paved the path to sustain his businesses’ growth and longevity, while constantly discovering innovative ways to reach new consumers all sustaining his loyal and happy customer base. Connect with Bryan!Check out Hemper.co to know more about their products and services. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quote:“The biggest difference between working with us is that we stand by our quality and you're not going to run into a contamination issue. You're not going to run into a pesticide or heavy metal problem. And God forbid you run into a recall situation. A lot of these big cannabis companies are trying to save that half a penny by going with the smaller guy. It's not worth cutting the corner for a half-cent.”  - Bryan Gerber SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBDRESTART CBD is an education-first CBD wellness brand shipping nationwide.
“We spoke with hundreds of people and the response was overwhelming. It was like, how has this not been in my life already? How come somebody hasn't invented it? And so from that, we decided to build the product. The need is out there. We have the ability to fulfill it. Let's go for it.” - Peichen ChangWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Peichen Chang, co-founder & CEO at tCheck. tCheck is a device that helps home edible makers and DIY cannabis growers measure the potency of their flower and infused oils such as butter, coconut oil, and EVOO. He digs deep into what problem they saw in the market, how they were able to create a convenient device for potency testing, and what marketing strategies they are utilizing as an ancillary business.[00:00 - 14:00] Potency Testing at Your Fingertips[14:01 - 20:42] A Faster and More Affordable Option for Home Bakers and Cultivators[20:41 - 26:45] Engineering a Simple and Scalable Solution for the Market[26:46 - 39:15] Building a Brand and Marketing as a Cannabis Technology Company[39:16 - 44:00] What’s Next for tCheck: Expanding Their Customer Base and Helping Farmers Stay Compliant[44:01 - 54:11] App Development and the Best Ways to Optimize tCheck Prior to joining tCheck, Peichen Chang was a software developer and product manager for companies such as Emulex/Broadcom, TD Ameritrade, and HP. He grew up as a DoD brat on the tropical island of Okinawa, Japan before moving to snowy upstate New York for his B.S. in Electrical Engineering at Rensselaer Polytechnic Institute.  Afterwards, he went on to Oregon State University for his master’s in business administration. Today, he lives in the Sacramento area with his wife, 3 boys, a dog, and too many cats.Connect with Peichen!Follow him on LinkedIn and visit the tCheck website. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quote:“Their number one goal is to solve whatever health problem it is that they have. They couldn't care one bit, one iota about a spectrometer. They simply don't care. They're like, how do I make my pain go away? That's the only thing they care about. And so how do you solve that problem for the customer and this other problem, which is, this is a device that has never existed in the market before, this technology which is a kind to magic at this point. How do these two come together?” - Peichen Chang SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBDRESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“Nature is our muse. Those ratios that are found naturally in the plant, well, let's recreate that so that you can consistently have that same experience every time you have a product. so that you're not buying a product one month and then three months later, and you're like, was that the same product? And that's happening because of that lack of consistency which now we're able to solve and  I think what's going to help lay the foundation for this industry to reach its potential.” - Nicole BrownWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Open Book Extract’s Chief Innovation Officer, Nicole Brown to talk about the science of cannabis and cannabinoids. She discusses the extensive research and testing that goes behind the scenes in order to develop and bring to market better cannabis products that are going to improve people’s quality of life.[00:00 - 03:48] Life Update: Working Through Change and Chaos[03:49 - 20:23] Crafting Cannabis Products and Navigating Legalization in North Carolina[20:24 - 30:55] The Chemistry of Cannabinoids[30:56 - 44:19] Formulation Development and Delivering Consistent and Effective Outcomes[44:18 - 58:22] How Technology is Transforming the Cannabis Industry [58:23 - 1:07:21] The Future Landscape: Brands and New Categories Emerging Nicole Brown serves as Chief Innovation Officer for North Carolina-based Open Book Extracts, a foremost ingredient manufacturer, product development house, and supplier focused on cannabinoid-enabled health and wellness. She channels data-driven consumer insights into a long-term course of action, delivering immediately usable product innovation, and also drives awareness and thought leadership by overseeing strategic marketing efforts, including PR, event marketing, advertising, and partnerships. Nicole is committed to a spirit of sustainability and social impact and has built and led best-in-class teams to foster an open culture to learn from one another. Connect with Nicole!Head over to the Open Book Extracts website. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quote:“The whole reason to go after THCV was quite obvious. The journey to actually figure out how to do it was intensive. It required a team of scientists that I am humbled by every day with how they're able to take on these challenges and be like, okay, we're going to figure out all the laws of science and chemistry and what is going to take to be able to bring to market what we think is a very important cannabinoid.” - Nicole Brown SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBDRESTART CBD is an education-first CBD wellness brand shipping nationwide.
“What we felt would help legalization and move the needle with cannabis was sticking to some key tenets her and it's objectivity. It's professionalism. It's journalism ethics.” - Chris WalshWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Chris Walsh of MJ Biz to talk about the impact of media in the fight for legalization and how it shapes not only the opinions of the consumers but also of the policymakers. He also gives his take on the resistance against mainstreaming cannabis and the importance of supporting the small players in the market. [00:00 - 11:13] Establishing a Cannabis Media Brand[11:12 - 19:41] The Cannabis Industry Then and Now[19:42 - 26:57]  We Need Professionalism to Survive[26:58 - 34:30]  The Path Forward is Incremental Change[34:31 - 43:20] Influencing Conversations Through Media [43:21 - 55:46] Pushing for Social Equity and Empowering Small Businesses Chris served as the founding editor of Marijuana Business Daily during the company’s launch in 2011, becoming the first journalist in the United States to focus exclusively on covering the business of cannabis. As CEO, he now guides the strategic vision of the company and its sister publication – Hemp Industry Daily – while educating mainstream industries about the marijuana and hemp sectors. Chris has been quoted as one of America’s foremost cannabis industry analysts by dozens of media outlets, including Harvard Business Review, NPR, CNBC, and the New York Times. He earned an MBA in international business from Regis University.Connect with Chris!Check out the MJ Biz and MJ Biz Daily! Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quote:“Our approach has been to really shed light on the bad parts of the industry, and we've got people that don't like us because guess what? This company did something and it was bad. And it created a huge issue in the industry. And so we'll write about the issues. We'll discuss them at our conference. It's not all rosy, right?” - Chris WalshSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBDRESTART CBD is an education-first CBD wellness brand shipping nationwide.
“The strategy is different for different clients because it depends on how much you're willing to push that envelope. Some are more willing. It depends on what the product is. It depends on how it's marketed because there's that tight rope between you want to get your brand out there, and you want to get market share, and you want the consumer to understand what the product is. But on the other hand, you don't want to paint a target on your back. It's a risk-tolerance business decision.” - Lisa PittmanWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Lisa Pitman, an influential figure in advancing cannabis law in Texas. Having experience in the early days of the fight for legalization, she offers her perspective on the present policies on cannabis and why there’s still more work to be done in educating consumers, providing better access for medical use, and supporting small business owners. [00:00 - 25:42] Pioneering Cannabis Legalization in Texas [25:53 - 32:37] Branding and Marketing as a Cannabis Lawyer[32:38 - 47:54] The Current Legal Landscape in Texas[47:55 - 59:17] Navigating Smokable Hemp Regularization[59:18 - 1:09:47] Interpreting the Language of Cannabis Policies[1:09:48 - 1:19:23] What’s Next: Cannabinoids and Cannabis-Derived Products Lisa Pittman focuses on litigation and regulatory compliance. Throughout Ms. Pittman’s 20-year career, she has litigated and tried disputes relating to labor & employment, breach of contract, commercial banking, fraud, fiduciary duty, construction defect and injury, deceptive trade practices, premises liability, professional liability, and products liability. She is also a pioneering figure in the emerging legalized hemp/cannabis industry in Texas. From her participation in the nascent cannabis industry, she has represented a broad range of clients from investors to ancillary service and product providers to “plant-touching” companies — farmers, processors, manufacturers, laboratories, distributors, and retailers. Connect with Lisa!Head over to the Pittman Legal website. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Key Quote:“You watch these different states try to come up with some laws, and I've been involved in helping to advise what language to use or not use on behalf of some clients that are selling these psychoactive products, whether it's psychoactive or intoxicating...  All these different words matter.” - Lisa Pittman  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBDRESTART CBD is anRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
“I hope that young people and newcomers to the industry know that innovation is the way to slide in. Innovation is the way to really make a name for yourself, and these big companies are too big to do it. They can't do it, and they're never going to do it. - Olivia AlexanderWelcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Olivia Alexander, CEO of Kush Queen. She paints an honest picture of how she built a brand from scratch, the challenges she faced, and the success she found leveraging social media. As one of the leading women in cannabis, she also gives her take on the changing cannabis landscape and why she is passionate about the entire industry coming together for innovation and education.[00:00 - 19:33] Scaling a Small Brand to a Big-Time Business[19:34 - 29:38] The Woman Behind Kush Queen[29:39 - 32:07] The Influencer Culture Now[32:08 - 38:55] Marketing Online and in the Dispensaries [38:56 - 50:58] The Cost of Compliance and The Need for Innovation [50:49 - 1:14:44] Believing in the Power of the Molecules and Educating ConsumersOlivia Alexander has grown Kush Queen into a multi-million dollar, multi-channel brand manufacturing only the finest cannabis-infused products. The Kush Queen product line includes award-winning bath bombs, pain relief lotions, indigestible, wellness supplements, and skincare. Referenced as the Queen of CBD by the LA Times, Olivia has a knack for being able to develop, connect and relate cannabis to community, health, and wellness. As a voice for progressive change and industry inclusion, Olivia was recognized as one of the cannabis industry’s top women founders by Variety Magazine, Green Entrepreneur, and Ganjapreneur in 2020, as Dope Magazine’s 2017 Social Media Influencer of the Year and shouted out as “The Mariah Carey of Weed” by ELLE In 2020. Olivia’s book, The Essential Guide to Cannabis for Women: How to Buy, Use, and Enjoy Cannabis for Recreation and Wellness releases on sale on March 29, 2022. Connect with Olivia!Follow her on Instagram and LinkedIn, check out her Linktr.ee, and visit the Kush Queen website.Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiKey Quote:“It all comes back to knowledge is power, and that's the same with the molecules, with the brands you choose, with being an ethical cannabis consumer.” - Olivia AlexanderSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needsLEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodesRESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
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