DiscoverThe SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Author: Omer Khan

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The SaaS Podcast - In-depth interviews with proven entrepreneurs and startup founders. Actionable insights to help you build, launch and grow your SaaS business
229 Episodes
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David Okuniev is the co-founder of TypeForm, a Barcelona-based SaaS company that specializes in online form building and online surveys. Show Notes Typeform VideoAsk David on Linkedin  Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? 1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. 2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. 3. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.  
Dennis van der Heijden is the co-founder, and CEO of Convert.com, an A/B testing and website conversion optimization tool. Show Notes Convert.com TechCrunch Dennis on Linkedin  Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? 1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support. 2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue. 3. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.  
Ryan Born is the co-founder, and CEO of Cloud Campaign, a SaaS platform that helps agencies to manage multiple brands on social media at scale. Ryan was working as a software engineer in the San Francisco area. Like most developers, he loved building things. And he was always tinkering on side-projects. His latest idea was a social media management tool. He created a few mockups for a product that didn't exist yet and published a landing page to see if anyone was interested. The next day he turned up at work and heard a big announcement. The company he worked for had been acquired, his office was being closed and he was going to be laid off. As he's sitting in this meeting, his phone's going crazy. It keeps buzzing every couple of minutes. Turns out he was getting notified every time someone signed up on his landing page. He was blown away by how many people were interested in a product he hadn't even built yet. Ryan started building the product and quickly launched the beta. He listed it on sites like Product Hunt and Beta List. And it wasn't long until he had 400 people signed up. That got him even more excited about his product. So next, he added a paid plan and tried to get people to upgrade. But not even one person paid for the product. He tried cold email outreach in the hope of finding customers. But that didn't work. He tried running paid ads. But that didn't work either. His savings were running out fast. And he had a very limited runway to make this business work. But where was he supposed to go from here? It seemed like nothing was working. Fast forward to today, Ryan's business is generating around $25K in monthly recurring revenue. And he's found a scalable marketing channel that's working well for him. In this interview, you'll learn what exactly Ryan turned things around. We talk about all the things he tried that didn't work and the important lessons he learned. And we deep dive into exactly how he found customers and how he's grown revenue. If you're bootstrapping or still trying to find product/market fit, I think you'll this interview. It's jam-packed with some great strategies, lessons, and insights. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Guillaume Moubeche is the co-founder and CEO of Lemlist, an automated email outreach platform that uses personalized images to get more replies from cold emails. Guillaume was running a B2B lead generation agency in Paris. He was sending out a lot of cold emails on behalf of his clients. He was getting results but felt he could be doing much better. He knew that highly personalized emails got more replies. But it was really hard to do that at scale. And automated solutions did basic personalization like replacing the first name. So he started looking around for an automated solution that would help him do advanced things like sending personalized images with each cold email. But he didn't find anything. And that's when he realized there might be an opportunity for him to build a software product. He partnered with a couple of developers and they built a very ugly beta' in about 2 weeks. And in that first month, they had about 100 people signup for the product. The product did the job, but the editor almost impossible to use. His users told him they loved the idea, but the product lacked 90% of the features his competitors had. Around the same time, he got an email from someone at Appsumo who had come across his product and told him that they were interested in doing a promotion in a couple of months. It was a great opportunity, but they knew that they had to make the product much better and had some more features. And they didn't have much time to do all that. A couple of months later, their product was promoted on Appsumo and in a couple of weeks they generated around $170,000 in sales and most people loved the product. In this interview, you'll learn how they prioritized the features and development work to get the right product launched on Appsumo. And how generated positive buzz about their product. We also talk about how they've used Product Hunt, Capterra, LinkedIn and Facebook groups to grow sales. It's a great episode, jam-packed with tons of great insights and ideas. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Brynne Tillman is the CEO of Social Sales Link and the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. Brynne has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling for over a decade. As a former sales trainer, Brynne adopted all of the traditional sales techniques and adapted them to LinkedIn. She guides professionals on how to become thought leaders and subject matter experts, find and engage the right targeted market and leverage clients and networking partners for warm introductions into qualified buyers. In this episode you'll learn: The difference between cold connecting and social proximity How to establish a professional LinkedIn profile that stands out How to network and engage with existing LinkedIn connections How to leverage social proximity to connect with prospects How to leverage content and establish thought leadership By the end of this episode, you'll know exactly how to use LinkedIn social selling to build authority, credibility and trust. And you'll learn how to connect with qualified buyers. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
AJ is the founder of Carrd, a SaaS platform for building simple and fully responsive one-page websites. In 2010, AJ was designing and creating website templates and themes for a living. Around that time, responsive web design was growing in popularity and it was a skill AJ wanted to acquire. So he set out to design and build his first responsive site template. When it was done, he put it on his website and let people download it for free. People liked his template, so he kept building more. And people kept downloading those templates and using them to build websites. Some people started asking if they could pay him for additional features and support. So he started charging them a one-time payment of $19. It wasn't a lot of money, but he'd been doing such a great job creating so many templates and built a loyal following that he was quickly generating 6-figures in annual revenue. But by 2015, AJ was bored of building templates and themes. It had been fun learning a lot of new skills. But he was now ready for a new challenge. He was intrigued by the idea of site building software that made it easy for non developers to create websites. But companies like Wix and Squarespace already had products in the market. He knew he couldn't compete with those companies. So he looked for a different way. And eventually, he narrowed down his idea to a site builder for really simple one-page websites. And it turned out to be a good idea that caught on with a lot of people. Today, his business is doing around $30K in monthly recurring revenue (MRR) and is profitable. In this interview, we talk about how he's built a one-person SaaS company with no marketing. And in case you're wondering, it's not a mistake that I didn't mention AJ's last name. He's pretty much anonymous online. No one knows his last name or what he even looks like. But he's a great guy and I had a lot of fun talking to him. I hope you enjoy it too. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Suresh Sambandam, is the founder and CEO of OrangeScape, a leading B2B Indian tech company focused on SaaS solutions for workflow automation. The company's flagship SaaS product KiSSFLOW is a business process management (BPM) and workflow automation tool with over 10,000 customers and 50 Fortune 500 companies. Suresh was working as an engineer for a startup when he spotted an opportunity for a business idea. He eventually quit his job to launch his startup in 2003. Things looked promising at the start. Before he knew it, he had at team of 40 people. But the product just didn't get the traction he'd hoped for and he eventually had to pivot. With his new idea, he raised $1M from angel investors. But he was too early to market. And by the following year he was running out of money and had to layoff most of his employees. And then in 2013, a customer helped him see the potential of his product... A UK based design company bought his product for $50K, but then spent another $90K on building a great user interface for it. That was when Suresh had his aha moment. He realized that as an engineer, he'd been focusing too much on features and technology. Instead he had to get his company building great user experiences. And that's when things started to click with his third pivot (which became KiSSFLOW). The more the team focused on creating a great user experience, the more their product resonated with customers. Today his company is doing close to $10M in ARR and has over 200 employees. We talk about his multiple pivots, the 10 years it took to find product/market fit, his strategic approach to search engine optimization and how that now drives over 50% of leads. And we talk about what Suresh calls "Desk Marketing & Selling" which his team based in Chennai, India is using to landing customers around the world. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Mark Thompson is the co-founder of PayKickstart, a shopping cart and affiliate management platform for online businesses. Mark got started as an entrepreneur in 2009 by selling online training and coaching products. A couple of years later he started getting into building and selling software products. Over the next few years, he built a dozen different software products (most of which failed). But a couple of them did well and generated some decent revenue for him. But one thing that he noticed when selling these products was how there wasn't a really good shopping cart solution. He always felt that he was leaving money on the table. He and co-founder Matt tried different shopping cart products, but none of them met their expectations and gave them the flexibility to sell products the way that they wanted. So eventually they decided to build their own shopping cart solution. And once they started using their new internal shopping cart, their revenue started to skyrocket. Before they knew it, they had colleagues and partners asking how they could get the same checkout experience for their products. That was the aha moment when PayKickstart was born. Today the company is to exceed $1 million in annual recurring revenue and is continuing to grow at a fast rate. But the founders also had their fair share of challenges along the way. For example, they wanted to build a product that had a lot of functionality and flexibility. But that resulted in a big customer churn problem for them because after signing up, many customers where overwhelmed and confused about how to use the product. So they also had to figure out how to find the right balance between flexibility and a simple to use product. They also had to figure out a better onboarding process. We talk about how they've grown the business so quickly, the importance of being focused and how they went about solving their churn problem. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Alex Yakubovich is the co-founder and CEO of Scout RFP, a SaaS product that helps companies with their strategic sourcing and procurement. Alex started a web development company when he was still in college. Initially it was just a way for him and a few friends to make beer and pizza money. But over time, it evolved into an online ordering software product that the team sold to restaurant chains. By the time they graduated the business was making 6-figures in annual revenue. And over the next 5 years, as they all worked full-time on the business, revenue grew to several million dollars and eventually they sold the business. While working on this business, Alex had to deal with hundreds of requests for proposals (RFPs) and quickly became frustrated with how clunky and manual the RFP and procurement process was for most companies. So in 2014 he and his co-founders started working on their next startup. With a successful exit and money in the bank, it would have been easy for the team to feel confident that they could solve the problems and start building a product right away. Instead they agreed that they wouldn't build anything until they'd talked to at least 200 people who worked in procurement. They actually end up talking to almost 300 people and those conversations helped them to build a much deeper understanding of the space. Although there were a lot of players in the market including some really big companies, the founders decided to focus initially on a really small problem. Their MVP was a one page application and so minimal that prospective customers would often say is that it?. But once people used the product, they loved the simplicity and how this one feature saved them so much time. And from that simple, almost too minimal MVP, their company now has grown into a business with over 150 employees and they've raised $60M in funding. There are some great lessons in this interview about the importance of listening to your customers, not jumping into building a product straight away and being really focused with your MVP by solving a really small problem at the start. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Timothy Campos is the co-founder and CEO of Woven, an intelligent calendar to manage your schedule and get the most out of your meetings. Tim worked as a software developer for well over a decade. Over time he took on more management responsibilities In 2010, Tim was hired as the CIO (Chief Information Officer) of Facebook. He'd only be on the job for 2 weeks when he was summoned to Mark Zuckerberg's office. Tim was excited that his CEO was so motivated to get into the details of IT, that just two weeks in, he was taking time to meet with Tim. But when Tim arrived, there was no sign of Zuck. Instead, he was met by a group of executive assistants who wanted to complain about the company's internal calendar app. They told him he had to get it fixed in the next week or he was done. From that moment, Tim set to work designing creative tools that would help Facebook employees easily find optimal times and places to meet. Tim's experience managing productivity for the entire Facebook workforce helped him realize that traditional calendars are broken. And in 2016, he left Facebook to co-found Woven, an intelligent calendar that helps busy professionals maximize their most valuable asset - their time. In this interview we talk about Tim's experience at Facebook, why he feels the world needs another calendar app, how he tested different marketing channels to acquire users and why we should trust Woven with our data. I hope you enjoy it. Enjoy the show? Subscribe and leave a rating & review to show your support. SaaS Club Plus Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
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Comments (1)

Maju Sadagopan

This is one of the best podcasts for anyone interested in software startups. Great job!

Jun 19th
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