Rebel Uprising

Is your business flying under the radar?  Happy clients who get great results see you as their secret weapon.  Being the best-kept secret kind of sucks, doesn't it? It means that you're losing out on clients revenue, opportunities to let your expertise shine through so that it reaches more people.  How can you stop flying under the radar? Well, it starts by letting go of this one pesky little thought that stops you from putting your work out in the world.  And then it's just about following this three-step process that will help make marketing suck less. Are you ready for that? Let's dive in. In this episode: Why no one is actually noticing what you're doing as much as you are Two big Rebel Truths about getting marketing right  The three steps to making marketing less intimidating Resources mentioned:   Brene Brown Wes Kao Spotlight Effect Don't Like Marketing?  Here’s what to do at the minimum Achilles’ Heel Assessment Minimum Viable, Meaningful Marketing Message Episode  

Recently, I contradicted the advice of two big name creators.  These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of. And you know what? It was awkward to contradict them to be the rebel going up against these industry giants.  As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me.  What was the advice? What did I say? What do you need to know about getting in front of the right people who love your work?  In this episode: How do creators vs. business owner market differently and why it matters for your business The importance of prioritizing client work, sales, and marketing as a business owner Why you shouldn’t just publish one-off pieces of content and how to think about repurposing content as marketing assets  The importance of targeting a smaller audience of future buyers rather than building a huge audience Resources: Duped the Dark Side of Online Business Episode 315: Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business Brittany Berger

What if you stopped trying to build an audience?    The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community.   But is that true for your business?  What if, for expert business owners, growing your audience is actually the wrong approach?  Then what should you be doing instead of focusing on building an audience so you can reach new people who need your business?   Well, that's exactly what I want to dive into in today’s podcast. In this episode:   Why building an audience may not be the best approach for your businesses The most important audience growing asset that builds security and stability for your business (it’s got nothing to do with social media) Why you should grow an audience of future buyers instead of casting a wide net  

Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me” Honestly, I've asked this question of myself a lot, and I've become obsessed with figuring out the answer in my own business and for my clients. I get to work with many amazing people who are experts with years of education, experience, and finely honed skills, and their work with their clients is incredible. They are the type of people who are so damn easy to refer to because their work is so good. They're the kind of people I want to make sure more people know about. But why aren't they known for their work if they are so good, talented, and skilled?  I believe I found the answer to why this happens and why you’re the overlooked expert. In This Episode: Where the overlooked expert exists in the online business world The cultural reasons why we don’t actually value expertise Why experts struggle to communicate their worth Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat  3 Word Rebellion Mini Audio Workshop Take the Free Marketing Assessment

When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business.   Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the time.   So how do you make the most of the time you spend marketing? How do you do it so that you actually see results in your business and you’re not just spinning your wheels?   Today, I’m talking about how to pinpoint what you need to be doing to stand out from the competition and be unrivaled in your field.   In this episode: Why marketing your business is crucial if you want to have any control over where your next client comes from Four components that help you become unrivaled in your field Why discoverability, nurturing, and making the offer won’t be enough if you aren’t clear on your messaging    Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Discover Your Achilles Heel and Rise as the Unrivaled Expert in Your Field Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

Where are my podcasters at?   If you have a podcast or are just thinking about creating one, then today’s show is for you.   My guest, Jeremy Enns, and I are discussing what it takes to create a podcast that gets noticed and stands out in a sea of a million other podcasts.   Plus, we’re talking about how to build a podcast that actually lands you clients. We’re diving into the one step that most podcasters overlook when starting their show and how to market your podcast in a scrappy way in 2023.   Jeremy Enns is the founder of Podcast Marketing Academy, where he teaches brands and creators to hit their next growth milestone with detailed step-by-step marketing playbooks. He writes the Scrappy Podcast newsletter where he shares short actionable ideas around how underdog shows can punch above their weight.   So I hope you enjoy this conversation with Jeremy and stay to the end because Jeremy shares something that's truly insightful about what it takes to be successful in business these days.   In this episode: Why you have to start with market research, plus Jeremy’s tips for how to do it for your podcast Why you shouldn’t be afraid to make content and position your show for experts What a podcast really does for your audience and your business in 2023 Why you shouldn’t throw money at advertising your podcast at the beginning, and what to do to build your audience instead   Learn more about Jeremy Enns: Podcast Marketing Academy Scrappy Podcasting Newsletter Podcast Marketing Assessment Twitter: @iamjeremyenns   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Growth in Reverse Newsletter Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

It might be hard to believe that there is only one way left to stand out.   This has been an idea that has been floating through my head for quite a while now, and I didn't feel comfortable coming out with such a bold claim until I kept seeing signs. You know, the type of signs that are basically saying, Michelle, you are right about this thing.   And other people are saying it too. Maybe it's time for you to say it!   And that is what we're doing today in this rebroadcast of episode 254.   We're going to talk about the only remaining way left to stand out in business. And guess what? It's probably not what you think it is.   In this episode: The one thing that no one can copy from your business How the way that you communicate about your work can always be uniquely yours How sharing your unique message attracts your people to your business   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money), Joe Pulizzi Don Schultz Meat & Hair Caroline Mays Kari Schwear Ignite Your Champions Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

Unless you’ve been living under a rock, you know all about ChatGPT. And I know there are a lot of worries about it.   Whether it’s a worry about replacing you and your business or that ChatGPT is just going to create a lot more noise in the marketing space and a lot more boring content that marketers are going to copy and paste to save time.   But I’m taking a slightly different tack today.   I want to talk about how you can use ChatGPT to stand out and get noticed. How you can actually use this tool to enhance what you’re doing so more people are interested, curious, engaged, and want to know more about your business.   I’m sharing three strategies to use AI to stand the heck out in a sea of robots.   In this episode: How ChatGPT can help you quickly and effectively synthesize client research Why ChatGPT sucks for generating new content, but it’s awesome for repurposing content you already have The really fun way to use ChatGPT to punch up your copy   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Rebel Uprising Ep 311: What Does It Take To Stand Out in 2023 Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

What does it take to make your business stand out in 2023?   Things are weird out there right now. The marketplace is more competitive than ever and because of the Great Resignation, more and more people have decided to start businesses and hang their virtual shingle.   Plus, we’ve got a shaky, wonky economy that’s making it take longer to close sales, or even get people to have a conversation about sales with us.    So how can you stand out from the ever-increasing noise in the online space? How can you be remembered by the people who want to hire you?   That’s what we’re digging into today.   In this episode: Why it’s time to say goodbye to mass marketing on the internet How customization and personalization will actually lead to sales, unlike your Instagram posts How to ditch your ideal client avatar and learn to speak like your real clients instead Why your “unpopular opinion” needs to actually be unpopular–and it needs a clear solution Why you’ve got to stop using manipulative marketing language if you really want to communicate your expertise and stand out from the crowd   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Duped: The Dark Side of Online Business Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

Let's face it, the process of getting known and hired for your work is terrifying, sometimes completely frustrating, and other times defeating.   The web celebs want us to believe, it's a series of win after win after win, and everything is unicorns and rainbows. The reality is that there are ups and downs and sometimes more downs than ups before we start seeing the wins.   So how do we keep going? How do you keep putting your work out into the world where your clients can find it when it feels like nothing is working?   That's exactly what we're going to discuss today. In this episode: Why launching your message into the world can be so daunting How community support can make putting your work out there less terrifying and helps you cultivate stamina for the long game How being in community together will help us bring change to the industry, away from all talk and no results, to valuing true expertise   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

“The kind of people who sit there thinking about how to market themselves aren’t the kind of people who are developing these exquisite expertises.”   That quote from Michale Lewis, author of Moneyball and host of Against the Rules, has been on my mind ever since I heard it. Because that’s you, isn’t it?   The person with the exquisite expertise, the business owner who gets their clients amazing results. Your clients love you and they love to tell other people about you. The kind of person whose clients only wish they’d found you sooner, before they got burned by some other business.   How do we get experts and their businesses, the ones that get clients real results, known and hired for their work?   That is the question I’ve been not-so-quietly working on behind the scenes in my business. And today, I get to answer that question for you and introduce you to the brand new community, The Expert Up Club.   In this episode: Why flooding the zones with experts improves not only your business, but online business as a whole The three core pillars that are the basis for the Expert Up Club What’s inside the Expert Up Club, including live workshops with guidance from me   Learn more about Michelle Mazur: Join The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Against the Rules with Michael Lewis Rebel Uprising Ep 306: Don't Like Marketing? Here's What You Need at the Minimum Rebel Uprising Ep 307: What To Do When Your Marketing Message Flops Rebel Uprising Ep 308: The True "No Audience, No Problem" Strategy to Grow Your Business Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

How many marketing courses or programs have you purchased?   If you’re like me, it’s a shit-ton. Too many to count.   Those programs filled my head with all kinds of tactics to get my work in front of new people from Instagram, to webinars, to lead magnets that would “explode my list!”   I feel like I’ve heard it all.   But there’s something very important that these courses and programs leave out. And it’s actually the secret of success behind some of the biggest names in the industry.   So what aren’t they talking about?   In this episode: How collaboration and partnership are the secret sauce to audience growth The truth about “no audience, no problem” promises  Why messaging is inherently social How the Expert Up Club will facilitate collaborations so you can build your audiences together   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Marisa Corcoran Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

We've all been there. You send an email that no one responds to. You post on social media and despite spending nearly an hour on the post, you get crickets. You publish a podcast that you think is spectacular, and the downloads are meh. It happens to everyone. But the key is not to let the setback or the failure derail you. So how do you bounce back when your best efforts aren't working? That's exactly what we're gonna talk about on today's show.   In this episode: The fundamental mindset shift that will allow you to see your business and your marketing in a new light Why you have to get comfortable experimenting with and amplifying your work How to make your marketing content play to your strengths How I’m cultivating the courage to try in my own work   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Request a free 1:1 Chat  Connect with me on LinkedIn   Resources: Essentialism: The Disciplined Pursuit of Less, Greg McKeown Sign up for the newsletter The Rebel Expert Manifesto Three Word Rebellion  

Do you ever wish that you didn’t have to market your business at all?   Do you wish that you could spend all of your time delivering your programs and working with your fantastic clients instead of trying to find the next client?   Well, I’ve got some good news, some bad news, and some even better news for you.   The good news is that there’s a very good reason why experts hate marketing their businesses. The bad news is that you still have to do it, especially if you have dreams of delivering group programs, writing a book, or just making more of an impact in more people’s lives.   But the even better news? There are steps that you can take to make marketing an easier lift in your business. And that’s what I’m sharing today.   In this episode: Why experts suck at marketing, and why you need to learn to do it anyway Why your business needs a Minimum Viable Meaningful Messages Three sets of messages to grow, engage, and offer your work   Learn more about Michelle Mazur: Get on the waitlist for The Expert Up Club Sign up for the newsletter The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message   Resources: Against the Rules with Michael Lewis  

“I just need to know the right thing to say that will resonate with my client.” I recently realized that you are a bit obsessed with getting it right. Let me explain. Last fall, I surveyed my audience and I kept hearing from you that you want the right, the best, the most appealing message that’s going to resonate with your clients and magically get them to work with you. And, boy, do I get that intention. I really, really do. But what if obsessing over getting it right or finding the best, most appealing way to say something is actually keeping your clients from finding you? That’s what I’m digging into today.   In this episode: Why perfectionism won’t protect you from having your work rejected, but it will keep your clients from finding you How doing foundational messaging work helps you let go of perfectionism and leave room for your messaging to evolve The qualities your messaging really needs  Why you should embrace “fuck around and find out” in the best way when it comes to your messaging   Learn more about Michelle Mazur: Sign up for the newsletter The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message  

When you’re an expert you’re in a pretty exclusive club, filled with a small number of other humans who are passionately and a bit obsessively interested in your specific topic. So of course it’s easy to talk to the other experts in your club. But how do you translate your expertise and make it interesting to other humans? How do you translate it so other human beings want to pay you for it? As a business owner, that is what you have to figure out. Otherwise, what you do and how it benefits your clients gets lost in translation. Let’s figure out how to make your expertise interesting to humans. In this episode: Why your potential clients are like my mom when I was in grad school Three steps to bridge the gap between what your clients know about what you do and what you know Why the framework behind your results is kind of like sausage–no one cares how it’s made Learn more about Michelle Mazur: Sign up for the newsletter The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message  

What if the common business advice about how to grow your business is not meant for you?   What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills?   If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business.   It is because the way you've been taught to market doesn't work for an expert like you.    So let's bust through some of the biggest misconceptions so you can stop trying to market like everyone else and start communicating the value of your work, so the people who need to hire you, know you exist.   In this episode:   Why claiming your expertise is not going to limit opportunities for your business Why you shouldn’t correlate the size of your audience (or your bank account) to the depth of your expertise Why you don’t need to be making Reels or dancing on TikTok to build an audience (you’re welcome) Learn more about Michelle Mazur: The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message   Resources: We've hit 300! Hooray! Here's What's Next.

“I don’t know if I’m expert enough to work with you.”   I hear this all the time from potential clients, and it’s usually followed by a list of certifications, years of experience, loads of transferable skills, frameworks they’ve developed to help clients, and years of getting them results.   So yeah, they are definitely expert enough.   But I understand why people feel this way, and why you, too, might be thinking that you’re not expert enough to even be listening to this podcast.   And while it may be good old-fashioned imposter syndrome showing up, it’s also possible that we have a fundamental misunderstanding of what expertise really is.   So let’s unpack what expertise means and how you know if you are expert enough.   In this episode: Why not even getting a PhD is guaranteed to make you feel like an expert Three stages of gaining expertise Key ways to figure out if you really are expert enough   Learn more about Michelle Mazur: The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message

“If I can do it, you can do it too!”   After all, you just need to be one step ahead of your client, and if you have a rags-to-riches story about how much you’ve overcome, that gives you authority!   Messages like these have ruled the online space since its inception. These messages cast the widest net possible and basically say anyone can own an online business. No specialized  knowledge? No problem!   But these messages have left experts out because most of us don’t have a rags-to-riches story. We’ve done it for other people, not just for ourselves. And forget about being one step ahead of your client, you are twenty steps ahead.   So common marketing advice just hasn’t worked for you.   For too long, experts have been passed over and overlooked in favor of business owners who are incredible at marketing, but struggle to deliver actual results.   And that needs to change.   Let’s make 2023 the year of the expert and let’s change the online business industry together.   Here’s my call to action and audacious vision for the year ahead. Let’s do this.   In this episode: A five-part manifesto for owning your expertise in 2023 Why your expertise and the unique way you think are so vital and valuable How to make curiosity your superpower Why communicating your expertise isn’t just necessary for your business, it’s a responsibility   Learn more about Michelle Mazur: The Rebel Expert Manifesto Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message

Today, we’re celebrating the 300th episode of the Rebel Uprising Podcast.   Recently, someone asked me what it takes to get to 300 episodes of the podcast and for me, it was about playing the long game. I just kept turning on the mic, week after week, month after month, year after year.   The podcast has always been a strategic business priority and a core piece of my marketing strategy. But the real secret sauce? I love doing this.    And the best marketing you can do is marketing that you love to create.   So let’s pop the champagne, throw some confetti, and come celebrate with me as I reflect on what it means to play the long game, what I've learned from creating 300 episodes, and what's next for me and the podcast.   In this episode: Why playing the long game with marketing you love to create is a more successful and sustainable strategy than following the shoulds How this podcast nurtures potential clients and takes the pressure off sales calls Why I’m making 2023 the Year of Experts and I want you to join me Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message Resources: The Long Game: How to Be a Long-Term Thinker in a Short-Term World, Dorie Clark Tara McMullin What the 3 Word Rebellion Does for Your Business Against the Rules with Michael Lewis