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The Good Office Podcast

Author: Jillian Ryan

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The Good Office Podcast is a show all about using your business as a force for good.
International business expert and Founder and CEO of Marie Mae Company Jillian Ryan hosts the weekly podcast that provides listeners actionable ways to do good, lead with integrity, be authentic and practice gratitude - as a consumer, an employee, and as a business owner.
For more information about Marie Mae and business school classes please visit https://mariemae.com.
66 Episodes
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Have you noticed each time you go to the doctor for an annual check-up, they’ll go ahead and schedule your next visit in advance? If we’re honest with ourselves, if the receptionist didn’t do this ahead of time we would probably forgo scheduling one at all (or forget to come back) - a lot can happen in a year!The same goes for our business. How often do we check up and check in with our regular clients? Perhaps you already schedule 1-on-1s with your team. That’s great, but we should also extend it to customers. This can be a great learning opportunity for you and a chance to go above and beyond.Food for thought:- Touching base regularly with clients should be scheduled in advance. It doesn’t have to be a long meeting, just make the effort.- Operationalize it: make the meeting recurring every quarter or every year, so long as it’s on the calendar. Preparations don’t have to dominate your time.- If you discover there’s not much to discuss during your touch base, at least use it as a time to build rapport and strengthen your relationship.- Open the door for them to discuss your relationship as a whole and if there’s anything you can do to make their lives easier or transactions smoother.- Getting new leads is important, but maintaining existing relationships with clients is critical and should be a part of your strategy.- Regular touch bases can also keep your services top-of-mind for your clients - adding to your bottom line.Topics discussed:- Touching base with clients- Relationship building- Being proactive with clients- Planning ahead- Leadership hacksLearn more about The Good Office Podcast:www.thegoodofficepodcast.comwww.instagram.com/thegoodofficepodcastTo book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae:https://mariemae.com/
The Good Office Podcast is 1 year old, and during that time you’ve heard from businesses trying to do good with their platform. Women-owned businesses, businesses run by minorities, and businesses that pay their workers fair and livable wages – through it all we’ve seen some common takeaways.Marie Mae CEO and Founder Jillian Ryan shares the truth about businesses’ do-good strategies, some unconventional ways you can do good every day, and how to be kind to yourself through it all. She also has an exciting announcement about the podcast, so be sure to listen.Topics discussed in this episode:- Companies and charitable giving- Giveback strategies- Mental health- Attention span- Short storytelling- LeadershipTakeaways from this episode:- Learn to take care of your mental health, be kind to yourself, and model that behavior to your team.- Being nice to people who interact with you counts as doing good in business.- Most companies are trying to use their platform to do good, but many just don’t know how.- Allow yourself to accept help when you need it.- With how busy life can be, if you want someone to listen to what you’re saying, keep it brief.To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/64
s The Good Office Podcast continues to inspire you this summer season to use your business as a force for good, Jillian takes a minute to revisit a special episode - one that takes us through the journey of the entrepreneur's mindset.In this episode, Jillian talks with Donna Letier, co-founder of Gardenuity, which matches budding gardeners with the best plants for their region and season with convenient grow-it-yourself kits. What you'll learn in this episode:Donna’s journey as an entrepreneur and Gardenuity’s goal to connect people to wellnessHow transparency about not only successes in business but also failures can help your venture grow in the long runThe benefits of approaching entrepreneurship with the mindset that it’s about learning and enjoying the processWhy it’s important to speak directly with your customers and hear their feedbackThe importance of mindful moments and how they can help you practice gratitude and be more presentTopics discussed:EntrepreneurshipBusinessGardeningLeadershipWellnessGratitudeProductivityKey takeaways from this episode:Gardenuity delivers customized container gardens across the country, with the mission of creating a personalized gardening experience and helping others ‘grow good.’The company was built on the foundation of providing opportunities to find and grow gratitude in order to improve our mental and physical health.Failures or obstacles in business are an important part of your story as an entrepreneur – they allow you to receive help or advice that can ultimately make you stronger.Being open to the journey of building a business and gaining knowledge along the way is the best way to achieve longevity.Hearing from customers about any challenges they may be having with your product or service will help you be more willing to pivot when needed – which has been especially important over the last year.It’s important to find meaningful moments, and this can be as simple as stepping away from distractions and taking five minutes to be present with yourself.For the full episode, please visit:Episode 22: How to Align a Brand and Product Strategy to Enhance the Customer Experiencehttps://thegoodofficepodcast.com/episodes/22To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/63
Everyone suffers burnout at one point or another, but Dr. Julia Colangelo has tips to get out of a rut when it becomes chronic. An award-winning professor of mindfulness at Columbia University, she teaches people how to find their flow in both personal and professional life.After coping with burnout as a social worker, she began a private practice for short-term stress reduction therapy. This new clientele taught her many people didn’t need therapy, they needed to recover from burnout, find their professional cheerleader, and recapture their joy.You’ll learn how giving your time to causes you care about and aligning actions with your priorities can set you on an energized path. Connecting to causes you champion can also have a ripple effect that creates good in the world.Takeaways from this episode:- Preventing burnout and increasing happiness and creativity starts with enjoying what you’re doing. Think of the process as enhancing your life instead of preventing burnout.- Activating your goals and finding purpose helps decrease anger and resentment, creating a kinder world of micro-actions that lead to macro-change.- If you feel out of alignment with your values, pick one area to “turn the volume up” and the rest will be a domino effect.- Surround yourself with people who align with your priorities in life, and avoid giving time or energy to those who criticize you or push back on your boundaries.- If you’re not in the position to donate financially to causes you care about, think about how to instead give your time, resources, and knowledge, and be generous with it.  Topics discussed in this episode:- Burnout / stress- Finding your flow- Donating your time and strengths- Professional coaching- Living your values- Setting boundariesFor the full episode and full list of resources, please visit:https://thegoodofficepodcast.com/episodes/29To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes
Mindset is critical to overcoming any obstacles - and Lindsey Vertner, cofounder of Unleashed Woman, is living proof. The last thing she remembered was listening to music on the way back from her mother’s house before she found herself on life support following a near-fatal car wreck. She went brain dead multiple times and was told she’d be paralyzed, but she still walked out of the hospital a month later.Achieving the extraordinary is not an accident. Today, Lindsey teaches ambitious leaders and female entrepreneurs how to master their mindset, drawing from her own experiences to craft a framework for living a first-class life. You’ll learn her 3 pillars of self and how that sets the foundation for you living your best life, and in turn, being able to give your best self to others.Topics discussed in this episode:- Mastering your mindset- Affirmations- Self-care- Self-discipline- Self-worth- Removing self-limiting beliefsTakeaways from this episode:- You always have a choice: You can be a victim to your circumstances or become a victor over your obstacles.- You can have the best systems and tools in the world, but without a healthy mindset that eliminates self-limiting beliefs, you’ll only get so far.- If we don’t practice self-care, it leads down a path of mental, emotional, and eventually physical deterioration. Then we can’t give our best selves to serve others.- We make time for the things that we decide to make time for.- Self-care doesn’t mean buying expensive indulgences. Sometimes it’s saying no to people and maintaining boundaries in life.- Do a time-audit to incorporate self-discipline in your life to determine if you’re intentional about where you devote your energy.- If we don’t believe we deserve more, then we’ll continue to never achieve it and even sabotage our own success.For the full episode and resources mentioned in this episode, please visit:https://thegoodofficepodcast.com/episodes/42To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com
People tend to think of masculine and feminine in terms of biological male and female characteristics. However, Melissa Martin reframes it in terms of a "masculine" doing or giving energy versus the "feminine" receiving energy. When a woman is embodied in her feminine energy where she’s open to receiving love, support, and wealth, she can manifest a new life both personally and professionally.Melissa Martin helps women create a healthy mindset, relationship with money, and sense of self-worth, and it begins with tapping into that feminine energy. She explains her past relationship with money and how it was ultimately tied to her self-worth, along with practices that helped her remedy her outlook. When it comes to fixing your relationship with money, start with examining yourself and viewing it as an empowering tool.Topics discussed in this episode:- Money management- Masculine vs. feminine energy- Rebuilding your life- Abundance mindset- Being open to receiving- Building a healthy relationship with money- Self-worthTakeaways from this episode:- Many women in business struggle with knowing their worth - and it’s not just about money itself, but what it represents.- A woman that's embodied in feminine energy is open to support, abundance, success, compliments, and money.- In turn, the key to unlocking financial potential is being able to ask for what you want, which is a form of self-love.- Examine your relationship with money as if it’s an interpersonal relationship. Is it toxic? Is it defined by jealousy? Or does it help you create, do good, and inspire gratitude?- Set intentions with your money and what you’d like to create with your funds.Topics covered in this episode:- Women and money management- Doing good with money- Rebuilding financially and emotionally- Unlocking your potential- Overcoming negative mindsets- Self-limiting beliefs- Helping yourself to help othersMentioned in this episode:Full episode:https://thegoodofficepodcast.com/episodes/44Ladies Aligned's website:Follow Melissa on Instagram:Boldly Courageous PodcastBook a free strategy session with Jillian:https://mariemae.com/consultingLearn more about Marie Mae:https://mariemae.com/Learn more about The Good Office Podcast:https://thegoodofficepodcast.com
Margaret Alabi is the cofounder of The Pivot Consulting Group, a career and life transformation coaching practice. As a coaching professional, Margaret guides people from where they are to where they want to be without compromising their authenticity.Marie Mae CEO Jillian Ryan revisits her conversation with Margaret where they discuss:- Her entrepreneurial and self-awareness journey- How the Clifton StrengthsFinder assessment helps individuals and teams- How to stay true to yourself in your careerTopics discussed in this episode:- Clifton StrengthsFinder assessment- Authenticity- Imposter Syndrome- Hiring to match your weaknesses- Professional growthTakeaways from this episode:- If you’re living up to what people want you to be instead of who you really are, it’s a difficult, exhausting, and unsustainable path.- The Clifton StrengthsFinder assessment is a revolutionary development tool to help anyone develop and empower themselves and their teams so that they better understand who they are.- Diversity appears in many ways, including diversity of strengths and diversity of thought. You need diverse strengths on your team to fill in the gaps.- Connect with your anabolic energy, which allows you to be more constructive and sustain the success you’re enjoying.To listen to the full episode, please visit:https://thegoodofficepodcast.com/episodes/24To learn more about the Pivot Consulting Group, please visit:http://readysetpivot.com/contact@thepivotco.comMargaret Alabi on Facebook - Coach MAAhttps://www.linkedin.com/company/thepivotco/Take your own Clifton Strengths Assessment:https://www.gallup.com/cliftonstrengths/en/home.aspxLearn more about The Good Office Podcast:www.thegoodofficepodcast.comwww.instagram.com/thegoodofficepodcast.comTo book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae:https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.com/episodes/59
When families are in the aftermath of an unexpected crisis and estate plans aren’t in place, it can be chaotic - and even create generational consequences. Ifeoma “Iffy” Ibekwe seeks to keep people confident and prepared as the principal attorney at Ibekwe Law, fueled by her passion for helping everyone make plans for their passing – regardless of their age or wealth. Encouraging women is her calling, and she believes every woman deserves a plan to legally protect herself and her loved ones.Marie Mae Founder and CEO Jillian Ryan revisits her conversation with Iffy as she discusses finding purpose in what she does as a lawyer. They also discuss how Iffy gave back during the Black Lives Matter movement and how she goes the extra mile to give back to under-served communities.Takeaways from this episode:- Finding passion and purpose in your work helps drive you to do good. It’s hard to use your profession as a force for good when you lack belief in what you’re doing.- Dedicate your resources toward the good that you want to accomplish.- Be generous and find ways to give back whenever possible.- When you succeed, consider people who are “othered” in society - and lift them up. Serve as a mentor and share what you’ve learned.Topics covered in this episode:- Entrepreneurship- Estate planning- Finding purpose in your work- Using your business for good- MentorshipFor more details and the full episode, please visit:https://thegoodofficepodcast.com/episodes/34To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/
This week’s inspirational throwback comes from the marketing mastermind behind the Tory Burch Foundation, Molly Heffernan, who helped bring the global campaign #embraceambition to life. As part of her work, she helps empower women through programs and initiatives that invest in the success and sustainability of women-owned small businesses.We hone in on some great moments from episode 13, where Molly discusses the origin of the famous Tory Burch campaign. She also draws from her career working to create a more equitable society to give 3 pieces of advice to women in business. Topics discussed in this episode:-Embracing ambition-Female empowerment-Sexism in business-Tory Burch Foundation-Ambitious female leaders Takeaways from this episode:- Many women have been conditioned to believe their ambition is a bad thing when it’s something to be embraced.- Think about what you want your business to be and what you want to stand for. What do you want that business to look and feel like? Work backwards from there.- Don’t be afraid to ask questions - feedback from others might give you the lightbulb moment you need for your business’s next steps.- Women in business often have compelling stories, so don’t be afraid to be authentic and share them to connect with others.To book a free strategy session with Jillian:https://mariemae.com/consultingFor show notes and the full episode, please visit:https://thegoodofficepodcast.com/episodes/13To learn more about Marie Mae :https://mariemae.com/
Business owners and particularly women tend to put themselves last on their priority list. Women often feel conditioned to put everyone else's needs, desires, and opinions above our own - and owning a business only worsens the issue.Kaneisha Grayson understands this dilemma all too well as the founder of The Art of Applying, the world’s largest black-owned and woman of color-owned graduate admissions consulting company. That’s why she made changes to improve not only her business, but her own self-care. Together with Marie Mae Founder and CEO Jillian Ryan, they discuss some improvements they made to their lives to empower themselves and enhance their wellbeing.Topics in this episode:- Prioritizing yourself- Self-care- Female empowerment- Overworking and over committingTakeaways from this episode:- Every time you say yes to a request or commitment, there's a trade-off and you're saying no to something else.- Value your time and charge what you’re worth.- Trust yourself and know that ultimately, you have to turn to yourself for the answers.- Do good by yourself, do good by your clients, and do good by your team.- Find one full day on the calendar and devote it to developing yourself or your business without distractions or interruptions.For the full episode and links, please visit:https://thegoodofficepodcast.com/episodes/40Resources mentioned in this episode:The Art of Applying: https://theartofapplying.com/Scale Your Joy: http://scaleyourjoy.com/Book a free strategy session with Jillian:https://mariemae.com/consultingLearn more about Marie Mae:https://mariemae.com/Learn more about The Good Office Podcast:https://thegoodofficepodcast.com
If you want to show appreciation to your team or clients after a tough year, there are best practices to help the gift make a big impact. Putting extra thought into it to go the extra mile can pay dividends – while thoughtless gifts can be worse than sending nothing at all!Marie Mae CEO Jillian Ryan gives a behind-the-scenes glance at the world of corporate gifting and expounds upon the dos and don'ts. She draws from her business to illustrate how it’s an extraordinary opportunity for your firm to show people you care and are interested in corporate purpose, not platitudes. You’ll get shrewd pieces of advice that Marie Mae tells top clients. When you put these tips into practice, you’ll get the highest return on investment.Topics in this episode:- Corporate gifting- Branded gifts- Gift ideas for clients / employees- Customer / employee appreciation- Concierge gifting service- Behind the scenesTakeaways from this episode:- Go for quality over quantity when you buy gifts. Be strategic and make sure they tell a story about your values.- Gifting well helps your client feel appreciated and prevents you from appearing thoughtless compared to your competition.- Outsourcing gifting services helps you learn what everyone else is gifting and what’s being well-received.- Factor corporate gifting into your big annual review as a company so you can execute thoughtfully.- Avoid sending high-end tech items. Often the target market stocks up on these products themselves. If you do, include choices.- Try gifting at times when others aren’t gifting: After New Year’s when life is calmer than the holidays, clients’ birthdays, during random holidays, etc.- Be subtle with your branding if you include it in your gift.To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/55
How often do you begin a self-help book only to throw it by the wayside or forget what you’ve learned? Or you learn the concepts but never put them into practice? Brian Lovegrove is a leadership developer and results coach who believes learning is not enough to make lasting change. He realized that most books and training programs only give the student the theory with little practical experience, so his 5 keys of success guide people to develop the skills and strategies to become holistically successful.In this episode, Brian shares his journey, the 5 keys to success, and practical tips for mastering them to lead an incredible life.Topics in this episode:- Keys to business success- Accountability- Coaching vs. mentorship- Overcoming fear- Implementing your training- Leadership- Empowering your teamTakeaways from this episode:- Applying the strategies you learn is what helps the lightbulb go off and change your business. We don’t have a learning problem; we have a doing problem.- Fear is the number one obstacle to accomplishing what you truly want in life.- We need a clear vision of what we want from our learning, why we’re doing it, and how we’re getting there - with a commitment to follow through.- 90% of problems can be fixed by taking action. It’s better to do something than nothing at all.- Accountability coaching works because it places the onus on you - and you’re the one who knows your business best.- A mentor can climb the mountain before you, but that doesn't mean that your climb of the same mountain will be identical, or that they can teach you exactly how to do it.- When leaders always answer their team’s questions, it’s enabling them rather than teaching them to troubleshoot for themselves. Make sure your team can function without you.To connect to Brian Lovegrove please visit:https://www.brianlovegrovecoaching.com/To get access Brian's Masterclass on How To Consistently Get Your Desired Results And Achieve Your Goals please visit: http://becomeunstoppable.info/Or text the word 'Result' to 77948John Maxwell:https://www.johnmaxwell.com/The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow Youhttps://www.amazon.com/gp/product/B00ETK5N5O/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i1To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae:https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/54
What makes you want to do business with a company? Is it price or product quality? Normally those factors come into play, but strong customer service is often what seals the deal.In this next installment of The Messy Middle series, Marie Mae CEO Jillian Ryan illustrates her expectations for her brand’s customer service while starting out vs. the reality that unfolded. While customer service is about helping the customer, you can’t serve them effectively without establishing your own boundaries and respecting the limitations of the entire team. It’s also beneficial to be focused on what you can realistically achieve and what serves your overall strategy.Topics in this episode:                                                                - Customer service- Guiding customers to the right product- Setting boundaries in business- Working with vendors- Learning to say no- Focusing your businessTakeaways from this episode:- Customer service should involve actually interacting with a person who has the knowledge and power to help you when you need it.- You and your team can’t do it all, so it’s important to establish boundaries to prevent burnout.- If you’re saying yes to every opportunity or sale that arises, operations can become complicated and prevent you from scaling your business. You must be able to source it, systematize it, and ensure nothing is overlooked - and to serve existing customers well.- Guide customers to where they need to go - don’t overwhelm them and offer anything and everything.- Learn to say no. Focusing on opportunities that relate to your overall strategy and where you want to go is key; don’t stretch yourself thin for fear of losing sales.To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/53
When an organization undergoes change, some team members are on board, some fear the worst, and others struggle with knowing how to proceed. “Intrapreneurs” help advocate and usher in change within an organization - bridging together different concerns, uniting those resistant to change, and forging a path forward. While entrepreneurs disrupt the status quo to create their own business venture, intrapreneurs choose to disrupt from within an existing organization.Nancy Murphy helps support these intrapreneurs as the founder and president of CSR Communications, so they can realize change faster and with less resistance. This week she shares with Marie Mae Founder and CEO Jillian Ryan the 3 types of resistance to change, how to overcome them, and her top tips for using your platform for good in sustainable ways.Topics in this episode:- Creating change in an organization- Internal change agents- Status quo resistance- Intrapreneurs vs. entrepreneurs- Why people resist change- How to win people over to your vision- Corporate charity / volunteer workTakeaways from this episode:- It’s often a thankless, grueling job when internal agents try to enact changes within legacy organizations.- Resistance to change isn’t always bad. Team feedback is critical to making change efforts stronger.- Dig into negative feedback and any defensiveness to see what’s underneath your team’s concerns. Invite people with different outlooks to complement your ideas.- Status quo defenders aren’t naturally opposed to change; it’s that sometimes the status quo is entwined with their identity or they helped bring the status quo about. Consider how to frame your vision in a way that speaks to their motivations and desires.- Often those struggling to adapt to change are lacking either a will or a way because of disparities between policies / practices and the outlook being evangelized.- Think about each business decision and how to maximize it for good, whether that’s sourcing from minority-owned businesses or making sustainable choices.- You don’t have to make grand, sweeping gestures to do good in your business. Small, strategic actions add up over time.To learn more about Nancy Murphy and CSR Communications please visit: https://www.csrcommunications.com/https://www.linkedin.com/in/nancyamurphy/What’s your Influence Style? Quiz:https://quiz.csrcommunications.com/sf/de5229d7To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/52
60% of businesses fail in the first five years, and 83% fail due to poor cashflow management. Michael King of KFE Solutions created his business in 2015 with the goal of helping entrepreneurs understand their numbers so they can make better decisions. When he started out in the business world, he recognized the hurdles standing in the way of understanding financial fundamentals and pledged to fix it for himself and others.In this episode, Michael expresses how using his superpower for teaching small businesses by distilling business concepts into understandable, easily consumed nuggets helps real people. He explains that since the majority of the U.S. GDP comes from small businesses, it’s important to empower small business owners with knowledge and confidence. Their success in turn can strengthen communities and families.Tune in to learn more about the power of knowing your numbers as well as Michael’s top tips for how to establish a strong financial foundation in your company.Topics in this episode:- Cashflow management- Cashflow forecasting- Net profit and gross profit- Business fundamentals- Small business growth- Understanding accounting and finance- Leaders and financialsTakeaways from this episode:- It’s not unusual for accountants and bookkeepers to struggle with communicating financial concepts in an understandable, relatable way. Find someone with a teacher’s heart to help you understand.- The power of knowing your numbers might be a daunting journey, but it’s one worth taking to keep your business afloat and thriving.- The critical 4 numbers an entrepreneur should know: revenue, gross profit, net profit, and cashflow. - A cashflow forecast helps you think about how much money you have in the business today and how much money you think will go into the business over time. This helps guide expenses.- Be conservative while estimating your profits; optimism isn’t the goal in cashflow forecasting because you have to be prepared for the worst.- Even if you’re succeeding with sales/ marketing and your operations, your business will stagnate without a knowledge of finance.To learn more about Michael King and KFE Solutions please visit:https://www.linkedin.com/in/iammichaelking/https://www.kfesolutions.com/https://www.instagram.com/i.am.michael.king/To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/51
We hear about business-to-business (B2B) and business-to-consumer (B2B) communication. However, we should be thinking in terms of human to human. That’s the common tie, and our humanity is ultimately what speaks to us the most.This is much of Felicia Sullivan’s goal in her career of building human brands and wielding the power of storytelling in business communications. Her brand strategy helps companies better connect with their consumers in an authentic way instead of pushing products.This week she asserts how the power of understanding customers and how embracing our humanity - and its diversity - can not only strengthen a company, but the whole business landscape.Topics covered in this episode:- B2B and B2C marketing communication- Corporate authenticity- Purchasing with purpose- Diversity and inclusion- The myth of guaranteed results / MLMsTakeaways from this episode:- Working successfully with clients involves setting realistic expectations not only for them, but for yourself. Communicate boundaries and accessibility. Use your expertise rather than simply taking orders.- Listen to your customers and gather their feedback - treat them as human, not as dollar signs.- Brands that don’t connect or cultivate relationships with customers will lose them because they won’t feel heard and get the service they deserve.- Showing up as your authentic self doesn’t mean you’re not professional - it means you allow yourself to show up as a human being. And when services are similar, people buy personality, not just competency.- Be thoughtful about who you work with and which brands you’re supporting. Do you values align? Will they further your vision? Where you put your resources is a political act.- The “Get rich quick like me” message inherent in many brands’ marketing is mired in privilege. Success is a confluence of luck, timing, access, opportunity and more.- No skillset has guaranteed results embedded in them; you can only provide the tools and knowledge.Resources mentioned in this episode:https://www.linkedin.com/in/feliciacsullivan/https://felsull.medium.com/Felicia's books:www.amazon.com/Felicia-C-Sullivan/e/B001JS30U4/ref=dp_byline_cont_pop_book_1Can We Please Quit The “Get Rich Like Me, It’s Easy” Rhetoric?https://medium.com/falling-into-freelancing/can-we-please-quit-the-get-rich-like-me-its-easy-rhetoric-ec33928c7985To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/50
We all love the power of a good story. But did you know it’s also useful in a business setting? Since we’re all humans with emotions, we listen and understand the message better when it’s in narrative form. We also retain it better than when we’re just presented cold data and logic.Gabrielle Dolan realized the power of storytelling and effective business communication while working in leadership in corporate Australia. Now she enjoys success as an international keynote speaker, educator, and author of Magnetic Stories: Connect with Customers and Engage Employees.This week she explains how to implement storytelling in your business to share a vision and enhance collective understanding, all while doing good.Topics covered in this episode:- Creating engaging presentations- Storytelling in business- 5 types of stories businesses need- Telling customer stories- Sharing your brand story- Connecting with employees- Sharing your valuesTakeaways from this episode:- Weaving important information into a story is a memorable and effective technique that gives you authenticity and credibility.- As humans we retain stories better than pure data alone. Storytelling taps into emotion, and our brains process emotion differently than logic to where it lingers in long-term storage of the brain.- Stories create emotional connections which in turn can lead to buy-in.- Lead with a story to engage, and you’ll keep your audience’s attention better throughout the rest of a presentation.- Incorporate stories about your company’s creation, culture, customer service, customers, and challenges into your brand materials and presentations.- Knowing how to communicate has the power to change the way you lead and creates a ripple effect of impact.To connect to Gabrielle Dolan please follow:https://gabrielledolan.com/https://www.instagram.com/gabrielledolan.1/To purchase Magnetic Stories:https://gabrielledolan.com/resources/magnetic-stories/To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae:https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/49
“Out of your head and into your bank account” is the tagline of Carrie Koh’s coaching business for high-performing female entrepreneurs. After suffering a personal loss, she realized how often we silo our professional and personal lives and decided work should be fun. Her philosophy is that business shouldn’t be unnecessarily hard to be successful. She launched her business by fostering interpersonal connections and helps leaders forge the path to not only success, but the lives they want to have.She’ll share best practices for female entrepreneurs to thrive in their pursuits and common issues she sees them facing. Of course, Carrie will also share her top tips for how she uses her career and her company as a force for good.Topics in this episode:-  Blending your professional and personal life- Female entrepreneurs- How to create authentic relationships with clients- Conducting your business authentically- Growth and scarcity mindset- Creating customer connectionsTakeaways from this episode:- You don’t have to separate personal and professional life. Oftentimes our work can be more effective when we integrate the two and will attract people to your business.- We don’t have to figure everything out on our own. That means our ego is in overdrive. However, we must know that we’re capable of getting the results we want one way or another.- Stop viewing success in terms of gaining 10k followers or other vanity stats. It’s ultimately about creating strong connections. When you connect and engage people, you convert.- Don’t be afraid to offer free advice or tidbits of wisdom while marketing yourself to show what you could offer a potential client.- Show up online as a positive, possibility-focused force. Help your customers see a new future you can help them get.- We can’t underestimate speaking to corporate customers like humans. It’s okay to lift the corporate veil.- We’re often holding ourselves back by being who we think we need to be. Then this projection doesn’t align with our strengths and what we actually know to be true.To connect to Carrie Koh please visit:https://carriekoh.com/https://www.linkedin.com/in/carriekoh/https://www.facebook.com/groups/profitablehappyfemaleentrepreneursTo book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/48
What’s the hardest part of managing a small business? For many, like Marie Mae Founder and CEO Jillian Ryan, it’s cashflow. There are many moving parts with cashflow that can keep small business owners up at night, and it’s even more difficult when you rely on it to go the extra mile in helping others. Jillian draws from her experience to offer tips and tidbits of wisdom when it comes to getting paid and having money in the bank (even in tough times like a pandemic). She also shares how bigger companies can support smaller companies they’re partnering with.This is the second episode in The Messy Middle series, where Jillian breaks down the good, bad, and ugly while growing a business. Through it all you’ll learn how to do good by your customers, your team, and yourself.Topics covered in this episode:- Managing cashflow- How big businesses can support small businesses- Helping small businesses in the pandemic- Why you need a CFO- Paying vendors / payroll- Growing pains for businessesTakeaways from this episode:- Get payment upfront when you’re taking on a new customer – and weigh the pros and cons of taking on that customer at all.- Especially during the pandemic, consider how your operations impact the smaller businesses you work with.- Know your numbers and constantly evaluate your margins.- If you’re part of a large company that’s working with a small business, consider how your payment schedule affects them. Small companies often don’t have the money in the bank that you do.- Be sure to pay your vendors / partners within a reasonable time window.- Make sure you have a cushion of cash in the bank and guardrails in your contracts.To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/47
It’s not uncommon for CEOs to have imposter syndrome. After all, many go from being an employee to the head decision-maker, steering toward uncharted territory as the captain of their business. Plus, experiencing different phases of growing their own business requires them to wear different hats. It’s even more complicated knowing there’s no step-by-step manual for success.As CEO and Founder of Sif Industries, Jill James transforms self-funded businesses into high-profit companies through strategic operating support - particularly for those who identify as women. She helps new businesses grow into a sustainable business model and get a more stable revenue footing. This week Jill shares valuable insight about why new CEOs should feel empowered, best practices for female entrepreneurs to thrive in their first 2 years of business, and top tips for using business as a force for good.Topics covered in this episode:- Starting a company- Female CEOs and entrepreneurs- The first 2 years of business- Imposter syndrome- Making a profit as a new business- Social impact- How to run a business effectively a momTakeaways from this episode:- New CEOs know their product, service, and ins and outs of running the company, and often act as a coach and a team player - yet many feel as if they’re failing.- It’s important to remember that you’re empowered to be a CEO. No one else has the information you have, can gather inputs and put them in place with your unique vantage point. It’s an opportunity for you to do good in the world.- Not every entrepreneur has to suffer without pay for years.- Having a business and having a baby are similar: There’s no perfect time to embark on that journey, you just have to start (and know that you’ll learn along the way).- Don’t be afraid to be profitable; it enables you to make good choices that change the world.- Think about your team and how you’d want to be treated in their position, and you’ll attract people who want to treat you that way as well.To connect to Jill James:https://www.linkedin.com/in/jilldjames/https://sifindustries.com/https://thejilljames.com/To book a free strategy session with Jillian:https://mariemae.com/consultingTo learn more about Marie Mae :https://mariemae.com/To learn more about The Good Office Podcast:www.thegoodofficepodcast.comShow notes and more resources:https://thegoodofficepodcast.com/episodes/46
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