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The Sales Vitamin Podcast

Author: John Bossong

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You're about to learn what they don’t teach you in school. In the Sales Vitamin podcast, host John Bossong deconstructs the play books of the most successful B2B sales authors, leaders and field practitioners and discusses their practical strategies, perspectives and insights. What if you could learn from a leading sales author, thought leader or top sales performer and soak in their years of knowledge and experience? Now, you’ll have a front row seat to learn proven practical sales skills, strategies and systems from the best. The Sales Vitamin Podcast is for anyone who wants to be the best sales professional they can be and take away real, practical sales guidance. My goal is to provide a platform that educates, teaches and helps develop B2B sales professionals at all levels. Each episode is a sales vitamin to enhance your sales development and growth. You will turn each vitamin into actionable advice you can use no matter what industry you are in. Topics will range from prospecting, how to advance deals through the pipeline, how to maintain a positive sales mindset, continuous sales education, using social media, how to utilize all sales channels, negotiating, territory management, managing a sales team and much more! If you want to improve and develop your sales skills, hit that subscribe button.
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Making Your LinkedIn Profile A Resource Not A ResumeSocial Sales Link CMO Bob WoodsOn today's Sales Vitamin Podcast I'm speaking with Social Sales Link CMO Bob Woods.   Whether you use LinkedIn a lot or just a little, this episode is for you.  Bob and his team specialize in providing LinkedIn makeovers and strategies.  They are one of the best in the business.   They provide multiple courses and training events on maximizing LinkedIn for B2B Sales Professionals.  Social Sales Link specializes in converting connections to conversations through the power of LinkedIn.   So, if you and your sales team wants to maximize LinkedIn and generate sales through this platform, there's no one better than Bob and his team at Social Sales Link to teach you.  They are endorsed by some of the best in the industry.  Here's what we discuss in this episode: Bob's backgroundWhat is Social Sales Link?Is social selling really "selling"Go from a resume to a resourceThe LinkedIn MakeoverCommon LinkedIn profile mistakesSales NavigatorSocial Sales Link courses and membershipsAdvice to sales professionals using LinkedInContent postingOne sales vitaminConnect with BobOfficial WebsiteLinkedIn Company LinkedInSpecial Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  Special Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  
Dr. Tom Tonkin  - The Sales Conservatory  On today's Sales Vitamin Podcast I'm speaking with Dr. Tom Tonkin.   Tom is an executive in Professional Services and the Software Sales area with over 25 years of business and technology experience. He is the CEO and Co-Founder of The Sales Conservatory, an organization designed to enable self-motivated Executives, Middle-Managers, and Sales Leaders to self-actualize in their roles, improving their skills, KPI scores, and overall professional competencies so they may reach their true, full professional potential.Tom spent a large portion of his career at Oracle Corporation. There, he was the Senior Director of the Sales Performance Group in Oracle’s Global Sales Academy, in addition to having served in various leadership roles in both Sales and Consulting, across midsize and enterprise customers, in North America and globally.He is an award-winning researcher and author and holds a Ph.D. in Organizational Leadership from Regent University (Virginia Beach, VA). Here's what we discuss on this episode: Tom's backgroundThe current sales environmentThe Sales Conservatory DesignSelf Directed LearningThe sales professional vs sales repEQ and SalesTop sales skillsSales vs Sales ManagementFuture of the Sales Conservatory GroupOne Sales VitaminConnect with TomSales Conservatory Official SiteLinkedInPersonal LinkedInSpecial Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  Special Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  
Saksham Sharda - Leading The Way In The No Code RevolutionOn today's Sales Vitamin Podcast I'm speaking with Saksham Sharda.   Saksham is the Creative Director and CIO of Outgrow, the world’s first all-in-one Interactive Content Platform.  Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage your website visitors and generate more leads.With multiple top 10 launches on ProductHunt.com, Saksham is an expert at developing and promoting new products.   He's also the host of the popular Marketer of The Month Podcast, make sure you check it out.  Here's what we discuss in this episode: Sakshm's backgroundWhat is Outgrow?How does Outgrow work?The "No Code" RevolutionThe new buyerInteractive content and industriesOutgrow templatesKey interactive metricsThe future of interactive contentOne Sales VitaminConnect with SakshamOfficial WebsiteLinkedInTwitterSpecial Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  Special Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  
Julie Bartkus - Leading The Way In Workplace TransformationOn today's Sales Vitamin Podcast I'm speaking with Julie Bartkus.   Julie is  a leading authority on workplace transformation.  Over the past 20 years she has helped leaders across the globe transform their workplace cultures.  She utilizes a holistic approach so that personal transformation comes before the team transformation.  A key component of her teaching is the D.R.I.V.E Method used to help leaders attract the right staff to support their vision.  Julie doesn't provide a one-size-fits-all approach.  Rather, she personalizes a program that works for each client.  Here's what we discuss in this episode: Julie's backgroundWhy organizations engage her servicesAttract, Hire, Retain & MotivatePersonal TransformationDemotivatorsVision and SalesThe D.R.I.V.E. MethodOne sales vitaminConnect with JulieOfficial WebsiteLinkedInSpecial Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  Special Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  
Changing The Way B2B Sales Professionals Connect - IntroSnapOn today's Sales Vitamin Podcast I'm speaking with Scott Milener.   Scott Milener is the CEO of IntroSnap - a company on a mission to give $1,000,000 a year by 2023 to charitable causes while changing B2B sales for good. Born out of his own pain for seeing millions of dollars of time and resources wasted on outreach and methods that resulted in nothing but headaches, he’s taken everything he’s learned from his Silicon Valley B2B sales career and applied it to the work he’s currently doing at IntroSnap. Here's what we discuss in this episode: Scott's background.Why IntroSnap?How IntroSnap works.Connecting with a cause.Humanizing the connection. Reducing the cost of customer acquisition. Customer feedback.Silicon Vally sales skills.Running great sales meetings.What's lacking in sales training. Key sales skills sales professionals need to develop. One sales vitamin. Connect with Scott IntroSnap Official WebsiteIntroSnap LinkedInSpecial Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  Special Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  
On today's Sales Vitamin Podcast I'm speaking with Mickie Kennedy, the founder of eReleases, one of the top press release distribution services in the nation. Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire - all with a personal touch.  eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.Mickie has an MFA in Creative Writing with an emphasis in Poetry from George Mason University.  His press releases have resulted in articles being published in the Wall Street Journal, CNN, Bloomberg, and many more prestigious news outlets.  Mickie is an expert at helping small busses, authors, and startups increase their visibility and credibility.    He believes that with some effort and a little money, the possibilities are endless.  Here's what we discuss in this episode: Mickey's background.How eReleases started. How eReleases differentiates. What is a press release?Structuring a press release campaign for success.The power of split testing.A huge success example.eReleases Masterclass.PR & social media.SEO & PR.One sales vitamin. Connect with Mickie Official eReleases website. Twitter LinkedInSpecial Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  Special Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  
The Power of Podcasting With Kitcaster's Ryan EstesOn today's Sales Vitamin Podcast I'm speaking with leading podcast agency co-founder Ryan Estes.    Ryan co-founded Kitcaster, a podcasts booking agency that connects top business owners, CEO's, and entrepreneurs too top podcasts.Ryan is a powerhouse. He is a multi-business owner, Brazilian Jiu-Jitsu fighter, experienced podcast host, and a master of work-life balance. Ryan is a skilled entrepreneur who lives, eats, and breathes podcasts.  In the last two years, Ryan has built Kitcaster into an agency serving more than 150 clients. His sales acumen and marketing savvy have launched a wildly successful brand.Prior to Kitcaster Ryan owned a marketing agency for 10 years.   For eight those years he hosted the Talklaunch podcast.   The podcast was consistently ranked in the  iTunes "Top 100" podcasts.   Ryan has recorded 300+ interviews with more than a quarter-million downloads. Here's what we discuss in this episode: Ryan's background.How Kitcaster started.How do leverage a podcast?Repurposing podcast content. Podcasting mistakes.Measuring the Podcast ROI. Company culture in a startup.The future at Kitcaster.One sales vitamin. Connect with RyanKitcaster official websiteTwitter Special Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  Special Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  
Billion Dollar Sales Secrets with Joe ParanteauOn today's Sales Vitamin Podcast I'm speaking with leading sales expert Joe Paranteau.  Joe is a leading authority on selling, a sales coach and mentor, keynote speaker, a small business owner and entrepreneur, and an investor.  He has generated more than $1.8 Billion in revenue as a professional salesperson.He's also the author of a new book, Billion Dollar Sales Secrets.    He wrote the book for all sales professionals, beginners and seasoned pro's.  Here's what we discuss in this episode: Joe's background.Growing up on an Indian reservation. How he learned to sell.Sales changes.What skills today's sales pros need.$1Billion in sales. Finding sales mentors. Being a true sales professional.Selling through a crises. Secret #7 for sales managers.Secret #9 - What you say when you're not talking. High quality connections. The Sales Ladder - Building and aligning value. One sales vitamin. Connect with Joe. Official WebsiteBuy the book. Special Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  Special Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  
How To Approach Sales Development With Tenbound CEO David DulanyOn today's Sales Vitamin Podcast I'm speaking with Tenbound CEO David Dulany. David is the CEO of Tenbound and the host of the Sales Development Podcast (over 180 episodes), and recently, he released his first book, The Sales Development Framework. Tenbound is a Research and Advisory firm focused and dedicated 100% to Sales Development Performance improvement. The Sales Development industry has exploded over the past few years; however, expertise in the subject is still rare. Tenbound aims to uplevel the profession through cutting edge research, high quality events, and highly practical consulting, training and coaching programs for all levels of the Sales Development team.Tenbound also hosts the annual Sales Development Conference.    This conference will take place August 25, 2021.  It's FREE and virtual with some of the top SaaS sales leaders and trainers.  Don't miss this event.  Register HERE. Here's what David and I discuss on this episode: David's background.What is sales development?What's lacking in sales development?Prospecting?What separates good sales pro's from the pack?The Tenbound Sales Development Conference. Key sales tools. Video prospecting.Key sales skills.Sales to CEO.One sales vitamin.  Connect with David & TenboundOfficial WebsiteTenbound LinkedInDavid's LinkedInSpecial Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  Special Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  
On today's Sales Vitamin Podcast I'm speaking with Social Sales Link CSO Bill McCormick. Bill discovered the power of LinkedIn and social selling when he and his wife started their advertising specialty company over 5 years ago.  With only a handful of clients, he quickly became a student of social selling, discovering how to find leads and generate sales.Now,  Bill’s passion is to take what he’s learned and pass that on to those in sales,helping them leverage LinkedIn to build stronger relationships, taking connections fromthe digital space to the face-to-face.Social Sales Link specializes in converting connections to conversations through the power of LinkedIn.   So, if you and your sales team want to maximize LinkedIn and generate sales through this platform, there's no one better than Bill and his team at Social Sales Link to teach you.  They are endorsed by some of the best in the industry.  Here's what we discuss in this episode: Bill's journey into sales.  How Social Sales Link started.Becoming a student of LinkedIn. Social Selling defined.Prospecting vs Lead Generation. Pitching vs Selling.Embracing content sharing. Create, Curate & Engage.Social Sales Link Training.3 basic keys to using LinkedIn.One sales vitamin. Connect with BillOfficial WebsiteLinkedIn Special Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using.An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotely.If you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  Special Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.Go to this link at Kitcaster to apply for a special offer.  
On this episode of The Sales Vitamin Podcast I'm talking with Chris Beall, the CEO of ConnectandSell.  Based in Silicon Valley, ConnectandSell is the world's only technology that gets your sales team 10X more live conversations with qualified prospects every single day.    ConnectAndSell enables you to have more conversations with your intended targets than serial dialing, either manual or technology-enabled. The average person can’t make more than 75-100 outbound dials a day to their intended targets.   ConnectAndSell can make that same number of dials in less than an hour.ConnectandSell is the world’s only technology that lets a B2B sales professional effortlessly talk to as many targeted prospects in a day as they normally would in a month.Here's what we discuss on this episode: The idea for ConnectandSale.Conversations are the best sales vitamins.Mitigating voicemail.How to keep your sales team out of a slump.Getting time back.Less is more. Curiosity, value and patience.The emotional journey.One sales book you've got to read.Introducing people to rejection.One sales vitamin.Connect with Chris OfficialWebsite.LinkedInMarket Dominance Guys Podcast Special Offer from GiANTIf you’re looking to build a profitable side hustle that also impacts people, then you need to look at becoming a certified Leadership Coach with GiANT.If you don’t already know, GiANT has been in the leadership space for over 13 years. They used to own and operate the John Maxwell Brands, they ran the Leadercast Conferences where Jim Collins, Henry Cloud, Malcolm Gladwell, and Simon Sinek were regular speakers, and a lot more. They have over 500 coaches  being hired by companies like Chick-fil-A, Pfizer, Delta, and more.GiANT literally gives you everything you need to start your own coaching business from scratch:You get hands-on training from top level coaches to learn the exact methodology and tools that six-figure coaches are using...An all-in-one online platform to run your entire coaching business - even if you want to work 100% remotelyAnd you’ll get to join a thriving community coaches around the worldIf you’re ready to impact people and get paid to do it, go to giant.tv/salesvitamin and reserve your spot.  Special Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.You can expect a completely customized, concierge service from their staff of communication experts.  Kitcaster is your secret weapon in podcasting for business.  Your audience is waiting to hear from you.Go to this link at Kitcaster to apply for a special offer.  
On this episode of The Sales Vitamin Podcast I talk with Annie P. Ruggles, owner of The Non-Sleazy Sales Academy.  She's the granddaughter of a literal used-car salesman.  Literally.  One of the best in the Chicago area.  Annie's spent the last 10 years developing a disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs to help small businesses find a better way to grow their business. She's the Founder and the Dean of The Non-Sleazy Sales Academy where she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Annie got her start in musical theatre.  Not your normal route to the sales profession.  However, she found herself in the role of a marketing manager with no experience.   That's when she discovered her knack for promotion.  She soon discovered that marketing your product or service is not the same as selling it.   So, she went on a quest to help others distinguish the art of selling from the art of manipulation and formed the Academy.  Here's what we discuss in this episode: Why she dove into sales.How The Non-Sleazy Sales Academy was born. Little "M" vs Big "M".When to talk and when to be quiet. Know - Like - Trust.The empathy gap.The "used car" salesman.Emotional and technical sales skills.One sales vitamin. Connect with Annie Official WebsiteLinkedInPhone  312-857-3273Email annie@anniepruggles.comSpecial Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.You can expect a completely customized, concierge service from their staff of communication experts.  Kitcaster is your secret weapon in podcasting for business.  Your audience is waiting to hear from you.Go to this link at Kitcaster to apply for a special offer for friends of The Sales Vitamin Podcast
On this episode of The Sales Vitamin Podcast I talk to Brandi Bernoskie.  Brandi is a digital strategist, website developer and the founder and Chief Alchemist of Alchemy+Aim and North Star Sites.  They help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves.  Brandi refers to this as their fifth dimensionality. She's an outstanding advocate for using technology in ways that humanize, connect and serve people and she knows how to structure your website to get the most out of sales and create the digital experience. She's a natural connector who is always working to help others step into their genius work and leverage the expertise of those around them to achieve new levels of success and community along the way.  Here's what we talk about in this episode: Brandi's background.The power of networking. Alchemy+Aim.Website design goals. The best thing you can do on a website to sell. Website design impact.The fifth dimensionality.3 key website design struggles.When to outsource web design. Digital Experience vs Digital Presence. One sales vitamin. Connect with Brandi.Alchemy + Aim Official WebsiteLinkedInSpecial Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.You can expect a completely customized, concierge service from their staff of communication experts.  Kitcaster is your secret weapon in podcasting for business.  Your audience is waiting to hear from you.Go to this link at Kitcaster to apply for a special offer for friends of The Sales Vitamin Podcast
CRM Guide for Small Businesses Selling B2BToday's guest on The Sales Vitamin Podcast is Jeroen Corthout.  Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for small businesses selling B2B, particularly popular with agencies and fast growing startup companies.Jeroen started off in a marketing job at Baxter to get experience before starting his own company, but quickly felt that corporate life was not for him. It just wasn't exciting enough and he felt cornered in one small part of a big machine. So,  more than a half a year in, while looking to start a digital agency for healthcare companies, he decided to join one and started running digital campaigns for the world's largest pharma companies as the company's youngest account manager. However, he never gave up on the dream of starting his own company, started working part-time at his job, and tried a series of startup projects before he eventually started Salesflare.Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you follow up.It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.Here's what we discuss in this episode: Jeroen's background.Why Salesflare for small businesses.CRM Automation.How Salesflare differentiates.Ease of use and data entry.Mitigating manual entry. Setting up the Salesflare system.Keys to comparing CRM systems.CRM efficiency.Key sales skills.One sales vitamin. Connect with SalesflareOfficial WebsiteSalesflare LinkedInJeroen LinkedInTwitter Special Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.You can expect a completely customized, concierge service from their staff of communication experts.  Kitcaster is your secret weapon in podcasting for business.  Your audience is waiting to hear from you.Go to this link at Kitcaster to apply for a special offer for friends of The Sales Vitamin Podcast.
The Power of "Banking" on Yourself"We're all in the banking business, just on the wrong side of the desk," - Mark Willis, CFP. Today's guest on the Sales Vitamin Podcast is Mark Willis.  In this episode we're discussing sales  skills and financial strategies with Certified Financial Planner and three time #1 Best Selling Author and owner of Lake Growth Financial Services.  Mark is also the co-host of the popular Not Your Average Financial Podcast where he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you won't outlive.  Mark's a big believer that everyone's in sales and it shines through in our conversation.   Here's some key discussion points in this episode. Everyone's in sales and serving people.A multivitamin for sales. Your unique selling proposition.Financial Goals - is there a right or wrong?Key financial changes and strategies.Banking on yourself.Good, bad and BEST debt. 3 key sales skills (Hungry, Humble and Smart).Competition is forever.Self-Awareness.Not Your Average Financial Podcast.Content creation and sales.One sales vitamin. Connect with Mark Willis Official Web SiteLinkedInTwitterNot Your Average Financial PodcastSpecial Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.You can expect a completely customized, concierge service from their staff of communication experts.  Kitcaster is your secret weapon in podcasting for business.  Your audience is waiting to hear from you.Go to this link at Kitcaster to apply for a special offer for friends of The Sales Vitamin Podcast.
Today's guest on the Sales Vitamin Podcast is Ross Rich.  Ross is the founder and CEO of Accord, a customer collaboration platform moving B2B sales from vendorship to partnership.  Accord’s mission is to help businesses build better relationships with their customers through collaboration, engagement, and a repeatable sales process.  Accord has recently closed a $6M seed round led by Stripe and backed by Y-Combinator. Ross has had a great start to his entrepreneurial career and has amassed some great sales insights and practices.  He previously worked for Stripe and Columbia Records where he honed his sales and sales collaboration skills.  Now, he and his co-founder are taking on the outdated B2B sales market with their new customer collaboration platform.  Accord is an online hub for B2B Salespeople and buyers to interact.  Their goal is moving B2B sales from a vendor mentality to a partnership mentality and Ross's success is evident.    They've created a B2B sales platform that incorporates collaboration, engagement and repeatability.  Here's what we discuss in this episode: The journey to Accord.The back of a napkin. Accord's platform and model. Why use accord to improve sales?Sales engagement and accountability. Understanding the buyer. Sales lessons learned at Stripe and Columbia Records. The best fit for Accord's services. Growth, Scalability and Sales Collaboration. Mutual plans and transparency.Virtually selling.Accord and CRM integration.Vendorship to Partnership.Sales books to read. One sales vitamin. Connect with Ross RichOfficial WebsiteLinkedIn Accord LinkedInSpecial Offer from Kitcaster Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it’s time to explore the world of podcasting with Kitcaster.You can expect a completely customized, concierge service from our staff of communication experts.  Kitcaster is your secret weapon in podcasting for business.  Your audience is waiting to hear from you.Go to this link at Kitcaster to apply for a special offer for friends of this podcast.
Today's guest on The Sales Vitamin Podcast is Andrea Freeman.  Andrea is the founder of Andrea Freeman Consulting.  She's a business coach and peak performance planner.  Andrea works with creative entrepreneurs to support them in their evolution. Andrea is no stranger to starting and operating a business.  She started her first business when she was 12, second business at 26 and her third business at 31.  She is professionally trained as an educator and leadership development coach and honed her entrepreneurial skills and scaled her celebrity event planning business to multiple six-figures in annual revenue.  After years of synthesizing the peak performance habits of the entrepreneurs in her event planning business, Andrea created the H.O.S.T method.  Now, she's on a mission to help service-based business owners realign with their purpose, create greater financial freedom, fulfillment, and make a difference in the world. She's also the host of the popular The Upleveled Entrepreneur Podcast.   A one stop shop for expert interviews, mini coaching sessions, and intimate behind-the-scenes secrets from her own business. Everything you need to dive in, do the work, and create a business that feels as good as it looks.Here's what we discuss in this episode: Andrea's background.Key mindset traits of top performers. Leveraging your mindset. The H.O.S.T. Method. Developing a morning routine. Personal development before professional development.Why clients work with her.The abundant mindset.What the event planning business taught her about sales.Pandemic lessons and pivoting.Creating lasting impact. One sales vitamin. Connect with AndreaOfficial WebsiteLinkedInFacebook
Today's guest on The Sales Vitamin Podcast is Christian Beck. Christian is the Co-Founder and Executive Partner of Growth Strategy & Design for Innovatemap.  Innovatemap is a team of experts in digital product research, branding, marketing and design. Christian began his career as a user experience (UX) designer at Autodesk, a top Silicon Valley firm, which set his foundation in and passion for digital products and high-growth tech companies.  As a co-founder and Executive Partner, Christian owns revenue growth operations, including sales and marketing.   He is also the co-host of Innovatemap’s Better Product podcast and also owns the vision for the Better Product Community.Christian is passionate about bringing ideas to life, from creating a UX strategy to innovating alongside non-tech companies.   Christian is one of the industry leaders in helping organizations ideate, strategize and design digital solutions.  Here's what we discuss in this episode: Christian's background.UX (User Design). Digital Products vs Physical Products.A shoe example. What comes first in creating products?The connection between sales and design. Creating simplicity in the user experience. Two key mistakes companies make in the design stage.The hidden cost of design. Designing for different interfaces. Design and scalability. Design team interactions with sales teams. One sales vitamin. Connect with Innovatemap and Christian BeckInnovatemap official website.Innovatemap LinkedIn Innovatemap Twitter Christian's TwitterChristian's LinkedIn
Today's guest on The Sales Vitamin Podcast is Max Borges. Max is the founder and leader of the Max Borges Agency.   The agency has helped some of the most successful technology and consumer electronics brands on the planet with their branding, marketing and PR, including AT&T, Blackberry, Marshall, Pioneer, MSI and many more. Max is the definition of a self-starter and is self-taught.  He started the agency in 2002 with no more than a laptop and a desire to succeed at his dining room table.   Over the years, he studied the best businesses and developed a strategic approach that worked for his agency.  Now, the agency generates more than $10 million annually.  All the while not borrowing a penny to grow the business.  Heres what we discuss in this episode: Max's background. How the agency started.Focussing on the consumer electronics niche.Influencers vs Decision Makers.Agency misconceptions.His new book. The power of reading. Mentors.Personal development.Learning sales skills.Sales motivation.Aligning talent.One sales vitamin. Connect with Max BorgesOfficial websiteGet The Book 
Today's guest on The Sales Vitamin Podcast is sales leadership coach and Founder of Transformed Sales, Wesleyne Greer.  Greer is the Founder and leader of Transformed Sales, a sales training organization that focusses on sales management training.   So, if you've recently promoted a sales rep to a sales manager or you are bringing in a new sales manager, Greer's team at Transformed Sales is who you need to guide you through the process.   Greer and her team at Transformed Sales offers sales leaders the skills to create high-performing teams.   Her team helps sales leaders lead and develop teams which excel so they can cultivate long-term, mutually beneficial business relationships.  Transformed Sales utilizes a Proprietary 7-Steps Leadership Blueprint, Highly Customized Training (No Cookie-Cutter Solutions), a consultative approach to selling, and they work with you to develop a Sales Process Flowchart that can be handed to salespeople on day one while transforming your sales by ensuring your salespeople are process-driven not people-driven.Greer is also the host of the popular Snack Sized Sales Podcast where she provides relevant and practical sales and sales management information.  Here's what we discuss in this episode: Wesleyne's background.Why she focussed on sales management training.Starting Transformed Sales.Why sales managers struggle taking the leap.Selling vs Managing a sales team. The Transformed Sales approach.What's lacking in corporate sales training?Key skills sales managers need to develop.The 7-Step Sales Leadership Process.Evaluating talent.Sales coaching.On-boarding sales new hires.The Snack Sized Sales Podcast.Sales & Social Media.One sales vitamin. Connect with Transformed SalesOfficial WebsiteLinkedInLinkedIn Twitter
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