The CPG Guys

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. Follow Marlow Nickell on LinkedIn at: https://www.linkedin.com/in/marlow-nickell/Follow Grocery TV on LinkedIn at: https://www.linkedin.com/company/grocery-tv/Follow Grocery TV online at: https://grocerytv.com/This episode is sponsored by Grocery TVMarlow answered these questions:Let’s start with the origin story behind GroceryTV. What gap in the market did you identify that led to the creation of your business and how have you tried to set yourself apart from your competitive set?How has the decline in traditional advertising platforms like print and linear TV along with the onset of a cookieless programmatic advertising future led to a surge in interest around digital in-store advertising?Walk us through the core set of solutions that you are seeking to offer advertisers using your platform?What is the nature of the relationship your establish with retailers employing your platform? And what kind of capital investment are retailers asked to bear in deploying your platform?Measurement is increasingly the coin of the realm in retail media as brands seek to shift budgets from traditional platforms like linear TV.. How do you measure the effectiveness of advertising campaigns on GroceryTV?Can you share any success stories or case studies of brands that have seen significant results from advertising on GroceryTV?How do brands typically get started in leveraging meaningful in-store digital advertising and what services do you provide along with your distribution platform?What trends do you foresee in the grocery industry that will influence the growth of in-store digital advertising platforms?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation.Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/Matt answered these questions:Tell us about you / your background / what you do at Roundel?Can you share a brief history of the evolution of the Roundel Retail Media Network and its role in the retail landscape?How has the advertising landscape changed with the emergence of retail media networks, and what opportunities does it present for brands?What are the key benefits for brands in leveraging Roundel compared to other advertising platforms?What new ways are brands leveraging Roundel to meet the expectations of consumers today?Can you share insights into the role of technology and data analytics in shaping the future of Target's Retail Media Network?How does Roundel provide brands with the tools to track and analyze their advertising performance?What are the key strategies and tech integrations that help to foster brand growth, engage customers, and stay competitive?How is Roundel focused on providing advertisers with full funnel marketing capabilities off-site and in-store to complement your on-site search offerings and what partnerships are enabling this?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures.This episode is sponsored by iOPEXFollow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/Here's what we asked Naga and Joe : 1.Joe: Let me start with you as we have had a few rounds of discussions with iOPEX, Can you give a quick introduction about you, your mission and your point of view democratizing the ad-stacks as a vertical solution for wall gardens, 2. Naga: Where does your portfolio of things that you do at iOPEX fit into the partnership with Aperiam. 3.  Joe: From your point of view, how do you view the current growth of retail media, commerce intermediaries and specialized verticals adopting advertising as a revenue stream, and your recommendation on how they should build scale.4. Naga: Coming from a strong operations optimization background, how to do you see iOPEX augmenting to add value to retail media, commerce intermediaries and specialized verticals adopting advertising.5. Joe: With cookie crumbling, and specialize/strong 1st party data based walled garden emerging, is it not too much of brands and CPG to handle when it comes to advertising, your views how should CPG or Brand Streamline the media mix (Retail Media, Social Media, Traditional Publishers, CTV, Linear etc). Has the MMM flipped on its head?6. Naga: Your take on how you view the operational challenges and your solutions / approach or guidance ?7. Joe and Naga - each take turns and tell us what the future holds in this space of retail media and commerce. Do you see more automation, AI, ML and what excites you in this space?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp.Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Nikki McNeil, the co-founder of Vividly to discuss a more modern approach to one of the thorniest issues facing the CPG industry today - trade spend management.  Vividly's solution helps fast growing brands streamline their trade management, reduce the time and effort spent reconciling deductions and give them an accurate single source of truth to enable more effective measurement and allocation of trade dollars. Follow Nikki McNeil on LinkedIn at: https://www.linkedin.com/in/nikki-mcneil/                  Follow Vivdly on LinkedIn at: https://www.linkedin.com/company/govividly/Follow Vividly online at: https://www.govividly.com/This episode is sponsored by Vividly. Nikki answers these questions:1) So Nikki  tell us about the journey you’ve taken and your background, and what prompted you to found Vividly?2) Promotion optimization is a slice of the commerce ecosystem that has been around for a while - what are some of the important differences in terms of how Vividly thinks about solving this problem for brands vs. legacy solutions?3) You've got a number of fast growing but well known challenger brands like Oatly, Liquid Death and Kodiak Cakes in your portfolio - what do you think these fast growing brands need from a TPM solution they can't get elsewhere?4)  How important is the forward looking view in trade management vs. just filling out the forms and tracking information?  How are your best in class clients improving their forecasting?5) Talk about the dynamics of managing spend in an omni-channel world - how are brands bringing together digital and in-store spend and thinking about it?6) One of the challenging pieces of this landscape is just the mechanics of managing chargebacks and deductions - a labor intensive, frustrating and expensive process.  What do your best clients do in partnership with you to manage that?7) What do you see as the most important changes in the world of trade promotion over the next 12-24 months?  CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at:  https://www.linkedin.com/in/valeriashumaker/Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/Follow Jelmar online at: https://clrbrands.com/Valeria answers these questions:Please walk us through pivotal roles in your professional career that have served you in preparing for your current role at Jelmar?What are your thoughts on brands building Direct-to-Consumer business channels? Is it right for all brands and what would be reasons to consider or not consider this alternative?What challenges have you faced in aligning traditional retail strategies with the dynamic nature of eCommerce, and how did you address them?In what ways do you leverage data analytics to inform decision-making in eCommerce operations? Are you investing in retail data assets?How has eCommerce influenced the customer journey for your brands and what steps have been taken to improve it?What role do customer feedback and reviews play in shaping eCommerce strategies and product development?How have mentors contributed to your career advancement, have have you gone about building these relationships and how do you seek to mentor professionals earlier in their professional journey?What are some of the industry trends are you watching in terms of how omnichannel consumer engagement will impact your eCommerce business?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which took place in Las Vegas Sept 17-20, 2024.Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonamanFollow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee's Retail Media Platform in known as Red Media.Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red Media online at: https://www.hredmedia.com/Kayla answers these questions:Let’s start with a look at your professional career and what experiences you think have been pivotal in helping you lead the retail media program at Hy-Vee?What, from your perspective, makes retail media such a powerful marketing channel for brands and what do you see Hy-Vee bringing to the mix in terms of assets that makes your company well-suited to deliver value to brand advertisers and to your shoppers?You launched a platform 3 years ago in partnership with Quotient. Last year, you decided to sunset that relationship and relaunched as RedMedia. What was the thinking behind this decision?Ok, let’s start digging into the ad products that you are offering starting with onsite. What are the core offerings and what type of bidding system is available for sponsored search?What other offerings do you have for offsite or in-store discovery?While many of your capabilities are within Hy-Vee’s tech stack, you still require partnerships. What partnerships have you established to support on-site, offsite & in-store products (LiveRamp, Trade Desk, CTV, Samsung Ads) and what integrations have you made to enable brands to leverage existing 3rd party platforms to execute campaigns on Hy-Vee? (Citrus)For brands to invest in RMNs, they need to ensure that the performance measurement meets their standards. What is Hy-vee offering brands to support measurement in-house or via third-party  Are you offering clean room access to anonymized, aggregate data & what are your thoughts on the movement to standardize how RMNs define and measure performance under the guidance of the IAB?Looking into 2024 and even 2025, what should our audience expect to see from Hy-Vee that will make RedMedia an even more compelling platform for brand equity investment?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Doug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of over 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees.Follow Doug Baker on LinkedIn at: https://www.linkedin.com/in/debaker/                         Follow FMI on LinkedIn at: https://www.linkedin.com/company/fmithefoodindustryassociation/Follow FMI online at: https://www.fmi.org/CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episodee by Bharat Pulgam, Founder & CEO of Buncha, a last-mile technology company that uses W2 shoppers and refrigerated vehiclesto provide best in class service. With a unique batching system, Buncha is able to work with retailers to maximize deliveries in a reliable and efficient manner. What sets Buncha apart is commitment to quality, ensuring customer satisfaction in every interaction.This episode is sponsored by Buncha.Follow Bharat Pulgam on LinkedIn at: https://www.linkedin.com/in/bpulgam/Follow Buncha on LinkedIn at: https://www.linkedin.com/company/gobuncha/Follow Buncha online at: https://www.gobuncha.com/Bharat answered these questions:Much like how the CPG Guys started, the onset of the pandemic is the catalyst for the Buncha origin story. Please share it with us and I would mention that this is not your first startup is it?Many of the immediate delivery services are modeled using gig workers for the last mile delivery. Buncha took a different approach. What is that and why is it proving to be a major differentiator for Buncha? How does that value vs. urgency equation play a role here?You advertise that Buncha's delivery costs are 20% cheaper than competitive offerings. At a high level, please walk us through the financial model that underpins this, especially given that you have W2 employees.What is the customer experience in utilizing Buncha. Do they need to shop through your branded app, do you reside inside retailer apps as a delivery option? What's the deal?What is the value proposition for retailers that might want to partner with Buncha as a delivery mechanism and how are you able to represent their real-time assortment in your app environment?How are you targeting markets and through what marketing efforts are you cost-effectively acquiring new customers? Are there currently or future plans to make your platform available for brands to engage consumers.What are the last mile delivery trends you see developing in tis industry over the next few years that you expect will fuel Buncha's success?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins. The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider - Brett Banner & Rae Guimond.Follow Brett on LinkedIn at: https://www.linkedin.com/in/brettbanner/ Follow Rae on Linkedin at : https://www.linkedin.com/in/rmguimond/Follow Pricespider on Linkedin at : https://www.linkedin.com/company/pricespider/Follow Pricespider on the web at : https://www.pricespider.com/They answer these questions :What is the origin story of pricespider? How and why did the company get started? What is the vision and mission behind pricespider? What problems are you trying to solve?What’s happening right now in the shoppable ecosystem that brands need to be aware of? With so much change happening in the space right now, what are the “back to basics” activities that brands need to stay on top of?AI is here with a bang - its loud, its everywhere and its actually been around over a decade. Seems every brand is chasing its implications and vendors are anchoring to it everywhere. Thoughts and implications for you guys?Consumer shopping habits are changing rapidly, especially post-pandemic. How do you see services like PriceSpider evolving to meet changing habits around discounts/deals, buying online vs in-store, etc?Measurement - how do you create a cohesive and equivalent view of the shopper ecosystem when measuring different channels side by side, whether it’s different retailer marketplaces, or even next to D2C sites or a click-to-buy experience on social media?How does PriceSpider gather, validate and keep pricing data up-to-date across so many retailers? What are the challenges in keeping pricing accurate and timelyWhy is it important to look at the digital shelf side by side with shoppable media and where to buy?Can you share any insights into the future of this space? What are you guys planning for and what capabilities will you be doubling down on?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Jack Shannon - co founder and CEO of Recess.isFollow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/Follow Recess online at http://recess.isJack answers these questions : 1. Would you walk our audience through your own experience in this space and how you got from graduating Indiana university with a finance degree into experiential marketing as CEO of Recess? Note this is about your career to date and YOU2. How did the company get founded - what was your inspiration and what makes you feel that recess is qualified to lead in this space?3. I’d like to double down on sampling. Over the pandemic this completely died. What are you seeing now, are brands excited on sampling, what role do you actually play in the physical sampling?4. Take us through your software capabilities - believe you think of it as picking an affinity, then a target audience while keeping it omnichannel - explain?5. Give us examples of categories where you have already succeeded, like case studies and what returns brands are seeing?6. That’s a good transition to talking about retailers. Believe you recently released a research report to help marketers understand where gym goers, college students and other audiences are most likely to shop, therefore highlighting targeted sampling opportunities - give us the scoop? What did you learn?7. Are CPG brands the only ones to benefit from recess’ capability? What other categories have you focused on and what role does the retailer play in this?8. Here on the CPGGUYS, the last question is fast forward - Can you share any insights into the future of this experiential and out-of-store sampling space - what's your prediction and then role in shaping it?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by James H. Dickerson, PhD, former Chief Scientific Officer at Consumer Reports.Follow James on LinkedIn at: https://www.linkedin.com/in/james-h-dickerson-phd/James answers these questions:Would you walk our audience through some of the pivotal professional experiences in your career that have led you to AMTIL?Can you share your most memorable experience during your tenure as Chief Scientific Officer at Consumer Reports?How did you navigate the balance between scientific rigor and communicating findings to the general public?What do you consider the most significant achievement in advancing consumer awareness and safety during your time at Consumer Reports?‘How did you approach incorporating emerging technologies into Consumer Reports’ testing methodologies?What role do you see consumer advocacy organizations playing in shaping industry standards and regulations?How did you prioritize the testing and evaluation of products to address the most pressing consumer concerns?Can you share any insights into the future of consumer advocacy and the role of scientific officers in shaping it?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys welcome Daniella Harkins from LiveRamp to discuss the clean room revolution in identity - for both company-company and internal data connectivity.  We specifically focus on LiveRamp's recent acquisition of clean room specialist Habu and what that means for the future of identity-driven marketing.  LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.This episode is sponsored by LiveRamp.   Follow  Daniella Harkins on LinkedIn at :https://www.linkedin.com/in/dharkins/Follow LiveRamp on LinkedIn at: https://www.linkedin.com/company/liveramp/Follow LiveRamp online at: https://liveramp.com/Our conversation covered the following topics:1) Talk a little bit about your personal journey to data identity leader - what's your background before LiveRamp? 2) Clean room technology lets you more easily collaborate with another data partner wherever your data lives, right?3) Why does a cookieless world make this capability even more important than it was before?4) Moving data (even temporarily) sounds like hard work – how hard or easy is this to actually do, and how will it be easier after the Habu integration?5) So, what are some of the big ideas this type of data connection enables…this has got to make big multi-braded programs way easier, right?6) What are some of the intra-company examples of use cases?7) How can clean rooms help with understanding an integrated purchase journey, that often involves either cross-screen measurement or stitching together insights from a variety of walled gardens?8) What do you think the next 12-24 months really look like as cookies begin to crumble – what will winning brands and retailers be doing better than the rest?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Craig Dubitsky, a serial entrepreneur who created Eis Lip Blam, Hello oral care products and now happy Coffee (along with actor Robert Downey Jr.)Follow Craig on LinkedIn at: https://www.linkedin.com/in/craig-dubitskyFollow happy on LinkedIn at: https://www.linkedin.com/company/we-are-happy-products/Follow happy online at: https://www.happyproducts.com/We ask Craig these questions:Why don’t we start with when did the entrepreneurial spirit first take hold in your career and why has it become a habit for you?You founded eos 16 years ago. Why did you think lip balm was the category to disrupt and how did you seek to engage consumers in terms of product and message? In 2012, you founded hello products. What about the oral care category told us you that it was ripe for delight?How did you seek to create a thriving culture at hello and were you concerned about how it might transform when you decided to sell the company to CP?After joining CP, you didn’t just fade into the sunset with a big bank account, you remained as Chief Innovation Strategist for nearly 3 years. What exactly were you doing and how did it help a 100+ year old company innovate for growth?I remember in Orlando, you posting both your email and your direct phone number for anytone to reach out. You are an incredibly accessible and responsive person. How has this served you in your professional pursuit?In the summer of 2023, you founded happy. What is happy, how are you seeking to delight people who consume coffee and why did you partner with a super hero to launch it?How are you leveraging today’s media ecosystem to drive happy’s success?What advice do you have for aspiring entrepreneurs based upon your vast experience to ensure that they position their business for maximum success?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys welcome Cyndi Loza, Managing Editor - Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey. Follow Cyndi on LinkedIn at: https://www.linkedin.com/in/cyndiloza/Follow Path to Purchase Institute on LinkedIn at: https://www.linkedin.com/company/the-path-to-purchase-institute/Follow Stride consumer partners online at:  https://p2pi.com/Here's what we asked Cyndi: Let’s start with the research behind the Retail Media Network Trends Study. How long have you been doing it, when was the research conducted, how large was the audience of participants and what was the professional makeup of the survey participants?What did the participants tell you about the change in their RMN investments vs last year and how did that differ from the responses last year? And what is the breakdown of budget sources for RMN investment?What is the general sentiment from participants assessing RMNs and what challenges are they facing in working with these entities?What do your respondents tell you is the promise that they want RMNs to deliver and what is the next frontier for advancement in this media channel?In the survey, you produced assessment on 25 RMNs across 7 attributes. Would you walk us through this part of the survey and any particular call outs you would like to make in terms of which platform)s) really stood out to your respondents?What was the overall assessment of RMNs and where did your participants rank it in terms of importance relative to other marketing channels they employ?What components of RMN offerings are core to brand strategies and which ones are growing vs. declining in terms of budget investments for your respondents?Examining incrementality specifically as an output, how are participants defining incrementality and what challenges are they facing extracting this from all of the RMNs they employ?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys were joined for this episode by Karan Girotra, the Charles H. Dyson Family Professor of Management at Cornell University's SC Johnson School of Business, Dan Hooker, Senior Lecturer & Executive Education Program Director at the Cornell Johnson School plus Clare Galvão, Vice President of Customer & Channel Strategy at Kellanova.This episode is sponsored by The "Omnichannel Leadership Program" being hosted June 10-13, 2024 at the Cornell Tech campus in New York City. To learn more about the program visit: http://tinyurl.com/cornellomni Follow Karan Girotra on LinkedIn at: https://www.linkedin.com/in/karang/ Follow Dan Hooker on LinkedIn at: https://www.linkedin.com/in/hookerdaniel/ Follow Clare Galvão on LinkedIn at: https://www.linkedin.com/in/claregalvao/Our guests answer these questions about the Omnichannel Leadership Program:Dan, what was the impetus behind creating the OLP and how did CPG brands and retailers play a role in developing the curriculum?Karan, how do you go about developing the academic component of the program. You and your fellow academics present a great deal of research dispersed throughout the 3 day event.  What is new for the program this year?Dan, how do your Partner manufacturers and retailers also participate as presenters and participants in the program?Karan, what is the outcome that you are seeking to deliver to the participants and how does that inform the program design?Clare, you actually attended this course. What are some of the most valuable elements of the programs that you took away from being a participant? Clare, you work for a CPG manufacturer that has been integral in designing the program and sending participants to it. Why is this important to your organization?Karan, what are you hearing from the past participants of the program as to the value that they have derived from OLP?Dan, when I attended the program, the CEO of Ahold Delhaize USA, Kevin Holt,  was part of the program, who are you industry speakers this year?Dan, What type of professional archetype should be interested in attending this program and what advice do you have to get them interested in learning more?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys review 11 major industry conferences & events to help our audience understand the attendee archetypes, subjects and format to help them make judicious decisions about investing in these open industry venues for collaboration.For a more comprehensive list of industry events with descriptions, timing, location and marketing sites, visit: https://docs.google.com/spreadsheets/d/15Yr5wQlc5Luhp-3IRCjvmFYiyvCEG_wV6e_-82V1FsA/edit?usp=sharingEvents discussed:CESNRF Big ShowFMI MidwinterShoptalkNADCS AnnualP2PI Retail Media SummitCornell Omnichannel LeadershipShoptalk EuropeGroceryshopAmazon unBoxedAdvertising Week NYCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys welcome Kevin Dunn from LiveRamp to discuss the changing world f identity in personalized marketing, including LiveRamp's recent acquisition of clean room provider Habu. LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.This episode is sponsored by LiveRamp.   Follow  Kevin Dunn on LinkedIn at :https://www.linkedin.com/in/kevdunn07/Follow LiveRamp on LinkedIn at: https://www.linkedin.com/company/liveramp/Follow LiveRamp online at: https://liveramp.com/We asked Kevin the following questions:1) Talk a little bit about your personal journey to data identity guru - what's your background before LiveRamp? 2) OK, so let's get right to the data identity issue of the day - cookie degredation - what does it mean for retail media networks - it seems like it's a net positive for them right...how does this type of identity compare to cookies?3) Within the context of that, how does RampID help?  Are you trying to be the only identity solution on the internet, or is this more a story about helping someone's existing identity solution bolt more easily into the broader data landscape?4) When we were talking before this podcast you described the difference between identity and connectivity- what did you mean by that and what are the implications for marketers?5) Given how important identity is to the connectivity and effectiveness RampId can provide, what advice do you have for retailers or brands trying to solve the identity issue that enables this?6)  So, talk a little about your acquisition of Habu and what that means?7) Talk a little about your most successful partners - as an enabler you're uniquely positioned to partner with retailers, brands and 3rd parties like Criteo and CitrusAd - what are the attributes of an entity that's really good at this?8) OK - crystal ball time - 12 months from now what's the most different in the identity ecosystem vs. today? CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Mary Pellettieri, co-founder and CEO of La Pavia Beverage Inc., maker of the Top Note Tonics brand of mid-calorie soft drinks and mixers.This episode is sponsored by the Cornell Johnson Graduate School of Management "Omnichannel Leadership Program" which is taking place June 10-13, 2024 at Cornell Tech in New York City. To learn more about the program, visit: https://ecornell.cornell.edu/omnichannel-leadership-program/?utm_source=cpg+guys&utm_medium=podcast&utm_campaign=business_Omnichannel+Leadership+Program+-+CPG+GuysFollow Mary on LinkedIn at: https://www.linkedin.com/in/mary-pellettieri-3739807/Follow Top Note on LinkedIn at: https://www.linkedin.com/company/la-pavia-beverage-inc/Follow Top Note Tonics online at: https://store.topnotetonic.com/Mary answers these questions:What inspired you and Noah to start Top Note, and what is the company's mission?What sets your beverages apart from others in the market?What major challenges did you face when starting the company, and how did you overcome them?What trends in the beverage industry do you find most exciting or influential right now?What role does consumer feedback play in the evolution of your beverages?Can you discuss any partnerships or collaborations that have been particularly impactful for Top Note?What strategies do you employ to stay adaptable in a rapidly changing market?Are there any plans for expanding your product line or entering new markets?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.