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The CPG Guys

Author: Peter V.S. Bond & Sri Rajagopalan

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CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”
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The CPG Guys, Sri & PVSB, are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with Shoppable to report on this solution that provides brands all of the benefits of a 1P customer relationship without being the merchant of record.In this episode, Holly answers the following questions:DTC - it’s one of those channels, experiences and opportunities that is either a backbone for a brand, or avoided - why is this the case?What is the distinct advantage of being in DTC? Why would a brand scaled at retail distribution points want to also be in DTC?How does Shoppable provide a bridge to DTC? Is it a bridge to DTC?Tell us about the end to end client experience of working with Shoppable. Once a brand decides to work with Shoppable what happens next? How long does it take to fully implement? What are the major distribution endpoints I should expect to leverage through your platform?Is there any cost or order of magnitude savings using Shoppable vs getting into a full implementation of DTC? What eCommerce platforms does Shoppable support? What is the shopify integration? How is that done? When would you advise shopify vs a larger scaled ERP type implementation vs sending to omnichannel or pureplay retail?Tell us about all the different aspects of DTC that Shoppable supports - UX, payments, privacy, advertising, fulfillment - let’s cover end to endWhy did you choose to be part of this journey? What is your compelling proposition of why Shoppable for brands? What message would you like to leave with our audience?To learn more about Shoppable, visit http://www.shoppable.comShoppable YouTube channel.Part 2 of the series (released next week) will feature the founder & CEO Heather Marie Udo.Find all of The CPG Guys content at http://CPGguys.com
The CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of "New Retail Born in China Going Global" and "China's Super Consumers." He's a expert in emerging commerce capabilities in China & APAC.Michael joins the CPG Guys to discuss these questions:Your experience in China goes deep and perhaps when digital was a phenomenon in the US. Why did you start working in the far east and if there are overall learnings of Asian businesses what would they be?.Connected commerce, digital commerce, ecommerce or unified commerce? What’s accurate and why? Describe each one for us.How important is Unified commerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands? Explain your rationale as to why the word unified commerce needs to be adopted by brands here in the US. Take us through an example of unified commerce from end to end.What about data and first party consumer outreach? How important is a 1:1 relationship with a consumer? What are key outcomes a brand can expect from it?Take us through your services and how you improve your platform and deliver value to your clients/brands? How do you and the company personally learn and grow everyday?What are key ‘digital’ attributes from the far east you would pass on as to what’s going on now in China/Korea/Japan that will arrive here in the US in the next year? DTC vs Amazon? Why does one need DTC when there’s Amazon? What are the key attributes of doing a DTC business? What muscle power is the most important for a brand in this space? Why should a US brand look to China and the far east to learn? Keeping that as the backdrop what are global lessons in digital and unified commerce you would give our audience? What are some strategies from the far east brands should be looking to (not looking for tactics)?Michael's email: michael@5newdigital.com CPG Guys Website: http://CPGGuys.comInstagram: http://instagram.com/pvsbondTwitter: http://twitter.com/cpgguysLinkedIn: http://www.linkedin.com/company/cpgpodcastMedia Kit: http://tinyurl.com/cpgguysmedia 
The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza, Associate Editor at EnsembleIQ's Path to Purchase Institute division.Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have for 7 different retail media platforms including Amazon, Walmart, Kroger, Dollar General, Giant Eagle, CVS & Albertsons.Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguysCyndi answers the following questions:Why did you decide to conduct a survey on retail media?How did you decide which platforms to include? Were there others you considered but did not include?How did you find the audience for fielding this survey?What were the attributes you measured? How did you decide on those attributes?What were the key highlights? Was there a decided favorite? Which retailers have room for improvement?Anything surprising in the results?Do you intend to survey this again and build longitudinal data points?Where can our audience learn more about this research and other resources of P2PI?Results from the survey may be found here.The 2021 P2PI trends report may be found here.All of our content may be found at http://CPGguys.com
The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore.Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethispodcast.com/cpgguysAndrew and Sri discuss the following topics during the episode:NPD, comCcore and then eMarketer. That means you are legitimate CPG analyst. Take us through your career journey of being an industry expert on knowledge. How different is eMarketer?Sri first started using eMarketer at Frito-Lay and has been an avid fan since then. Why would a brand use eMarketer given eCommerce and its prevalence these days? What are the key sources for eMarketer data? What methodologies make this reliable for brands and retailers?With the rapid growth of eCommerce in 2020, how is eMarketer keeping up with increased demand and what services do ya’ll offer these days?Given how 2020 has gone, eMarketer is best qualified to tell us what the penetration of eCommerce is for FMCG. What is really going on? Is there a permanent inflection?What kind of industry perspectives do you put out regularly? What can a brand expect when they first interact with eMarketer?What is your prediction for 2021 + ? (Andrew’s episode is being released in Feb 2021 - keep this in mind)Hacking growth in eCommerce requires a deep focus on numbers - what are the metrics that e commerce would advise a brand to focus on? What sort of data does eMarketer track? Can you describe the various forms of content that eMarketer makes available - such as consumer demographics, marketing content and eCommerce penetration, etc? What are the major areas being searched on the platform?What is your advice for brands and retailers wishing to significantly advance their journey on digital transformation? All of our content may be found at http://CPGguys.com
The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.Questions Melissa answers:From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved.What is Pacvue’s niche and who are your customers/users? How can specific retailers benefit from Pacvue’s offerings?How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands? What and how is Pacvue contributing to this journey?What are all the various retail media platforms Pacvue manages/offers support on? Specifically is it optimization or planning or both components?Take us through your services and how you improve your platform and deliver value to your clients/brands?What makes AMG different from Roundel from WMT connect? How do you obtain data for each? Are you working with brand clients for the data? What about non retailer media mix? DTC in particular? Is that on the horizon? How are you shaping that portion of media?Can you take us through the funnel when it comes to media? What matters most, we hear CPM, CTR, CVR (age old metrics) - what’s new and reality here? How does Pacvue attribute to instore?Our content may be found at http://CPGguys.com
The CPG Guys are joined in this episode by Alex McCord, EVP & Managing Director at Flywheel Digital, An Amazon-focused agency supporting brands selling through 1P.In Alex's conversation with Peter, he answers the following questions:Your career was born into eCommerce and digital retailing when it was still new for CPG brands. How hard has it been and what is the state of maturity of digital and the COG industry today?What is the so called Flywheel of success in digital? Can you decompose it for us?Amazon is obviously taking most of the attention in retail in 2020. Why have brands been so hesitant to embrace it & how do you advise them now?eCommerce is a balance between short term and long term based on shopper analytics & insights. How do you personally use insights and what sort of analytics do you provide clients?Who are the type of brands or retailers you work with and what’s a typical project? Who is the beneficiary? Is it the VP of eCommerce or marketing?What does the future hold for other omnichannel retailers - Walmart, CVS, other channels etc? Any early observations on walmart plus?What’s the role of content - digital shelf SEO copy, title, bullet points...what matters?Hacking growth in ecommerce requires a deep focus on numbers - what are the metrics that matter? ACOS, ROAS, CVR, CAC, these are some, what about sales metrics?Let’s get into supply chain and ecommerce. What matters here? What should brands be focused on? How does one manage for Amazon ?What is your advice for brands and retailers wishing to significantly advance their journey on digital transformation? Northwestern/MIT Study on Amazon Reviews for Product Innovation.All our content may be found at http://CPGguys.com
To celebrate 20,000 downloads of The CPG Guys podcast, Sri  & PVSB decide to share with our audience the "inside baseball" of our podcast.We answer the following questions:Why did we found the podcast?What was the original format of the podcast?Why did we choose to change the format?What is the mission of the podcast?How does diveristy & inclusion play into our format?How did we convince guests to join us?How did we decide to develop themes?What's the background behind the OMNIES?Where are we taking the podcast?Who's coming up next?All of our content may be found at http://CPGguys.com
The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine, founder & CEO of Upgraid, an outcome-based health natural supplements brand.Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questions that Justin addresses:Take us through the journey of Upgraid - how did this happen, how did you find a team? What’s the motivation behind Upgraid?Selfcare - that’s today’s norm? Why has selfcare been such a nascent outcome in the US? Why are we so focused on intervention based healthcare?How does a millennial who has spent his growth in agri startups become a CPG expert?What’s the DNA of a startup? What ticks, what results in growth? Are there hacks?Take us through your efficacies/products and how you improve your innovation platform and deliver value to your customers?How are you hacking healthcare? How do you network and learn in this space? DTC vs Amazon? Why does one need DTC when there’s Amazon? How are you doing on Amazon? Has it been hard?What is your advice for entrepreneurs? Is the dream a dream or reality? How does a founder chase a passion and where do you look for help along the journey?All The CPG Guys content may be found at http://CPGguys.comFollow the CPG Guys on Instagram at http://Instagram.com/cpgguys
The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company.Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the marketing funnel to drive commercial success.Questions Stephen addresses:It’s been my experience reading reviews on sites like Amazon, that many reviews are 1 or two words. How can you go about generating more meaningful reviews? It seems many brands are deathly afraid of negative reviews? Should they be? How should brands consider dealing with this feedback? Also, what should they NOT do? How should  brands consider maintaining their UGC program? What things should they be considering in ensuring it delivers sales results? In my prior life as an eCommerce leader, the way I would make sense of all the UGC on  my site and on retail sites was to hire a bunch of summer interns, give them some PCs, put them in a conference room, tell them to read reviews and come back at the end of the summer with a presentation. Clearly, this is neither scalable nor objective. What should brands be doing in 2021 to learn from UGC on their products and their  competitor’s products? There is this concept called syndication. What does that mean, why is it important to brands? What is going on in the industry about monetization of syndication? Is this good for retailers, brands and consumers? What about Q&A? Should brands offer Q&A on their sites? How should they build a plan to respond on retailer sites? What is the importance of visual content? Are there some ways to promote collection? Find all of the CPG Guys content at http://cpgguys.com
The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company.Stephen speaks to how brands can leverage user-generated content like product ratings & reviews up and don the marketing funnel to drive commercial success.Questions Stephen addresses:My first question is: would you please define what user generated content is and whether it is measurably important on the path to purchase.Can you speak to how UGC can and should be applied in eCommerce, particularly the digital shelf? Any innovative examples?Does the impact of UGC matter based upon the product category? I mean, is it really important to collect reviews for a 2 liter bottle of Pepsi or some asparagus? What other factors may influence the importance of UGC in the path to purchase?There are a great number of brands, particularly in food & beverage, who prior to the pandemic, had not invested in UGC. Now, by all accounts, they are scrambling to get started. Can you walk our audience through exactly how to get up and running and what needs to be considered in developing a UGC program?Once you have designed a program and have selected the vendors, you’ll need to actually implement it. Can you speak to specific concerns that brands should address during the implementation phase?OK, now you have your program established and you want to start collecting content. The million dollar question that I know Peter gets asked all the time: how many reviews do I need? And a follow up: once I hit the threshold, am I golden, have I reached my destination?Does quality come into consideration? In other words, does only the start rating matter or are there other factors? (recently, length, sentiment, assortment coverage, supplementary product-relevant questions)What are some major ways to generate the content?Find all of the CPG Guys content at http://cpgguys.com
The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh, VP of Strategy & Insights at Ideoclick, an eCommerce Accelerator Consultancy for brands at Amazon & beyond.This is a fun and lively conversation about the transforming landscape of eCommerce.Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questions that Andrea addresses:Your story starts as a Golden Gopher, and is cemented in success at Amazon and now running your own agency focused on helping brands win on this platform. Decompose this for our audience how this journey evolved.You just released an article named ‘warning signs that your amazon business is off track’. Can you walk us through the highlights of it?How important is eCommerce in a brand’s journey in 2021? Is it non-negotiable? Does this apply for startups, small brands or larger brands?AMG - fact or fiction ? Is ROI growth or performance marketing?Take us through your services and how you improve your platform and deliver value to your clients/brands?Subscribe and save - is it really a driver of success? What does one need to drive it? DTC vs Amazon? Why does one need DTC when there’s Amazon?COVID has cemented Amazon as a priority at every brand. Conversely, Amazon’s supply chain weaknesses were highlighted under the demand stress. However Amazon was a household name far before it. What is the DNA of success at Amazon. What drives it? Is it a winning platform for brands in the long run?All The CPG Guys content may be found at http://CPGguys.comFollow the CPG Guys on Instagram at http://Instagram.com/cpgguysFollow PVSB’s Norwegian Elkhound Tove on Instagram at http://Instagram.com/tovebond
The CPG Guys Sri and PVSB are joined in this episode by That's it Fruit's founder and CEO Lior Lewensztain to speak about how his on-the-go fruit snacks are thriving in the digital omnichannel environment.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions that Lior addresses:Your story starts at USC, then you became an MD (doctor) and then you got your MBA. Now you’re a founder of a fast growing snacks and nutrition oriented food product. Decompose this for our audience and tell us how different it is.In your opinion, what are the things you must do to build a successful specialty food business?How is That’s it bar working to ensure it is ecommerce & omnichannel ready = what are specific initiatives or actions you have taken?DTC - it seems every brand is focused on delivering some sort of direct partnership with the consumer especially if subscription oriented. How are you focused on it? Take us through your innovation methodology and how you source your materials and then decide if it's right for the marketplace?Is click & collect the future of Shopping? If so, how are you partnering with retailers to ensure That’s it bars are in the shopping basket? Was impulse the primary stimulus for that’s it making a consumer’s basket? If so, how do you drive impulse today, particularly on the digital shelf?Foodservice & convenience - two largely impacted areas in 2020 : how did these impact your business? How did you navigate? What’s next for the company?The pandemic has obviously changed shopper behavior for good it seems - do you agree. In the role you play how are you responding to this and preparing for the transformation?All our content is available at http://CPGguys.com
The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase and drive profitable growth.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions that Guru addresses:How did your professional experiences at Shutterfly, eBay and Amazon affect your founding of CommerceIQ?What is the mission of CommerceIQ and what brand needs does it fulfill?With the rapid growth of eCommerce in 2020, how is CommerceIQ keeping up with increased demand for insights, data and retail media $?What specific tools does CommerceIQ provide? What brand persona or archetype typically uses them?How are brand partnerships established with CommerceIQ? Do you hunt for opportunities or are brands coming to you with the recent shift to eCommerce?What’s the role of product content - digital shelf SEO copy, title, bullet points in your offerings?What do you think is unique about Amazon, what’s your next prediction and how should brands prepare for it?In order to grow eCommerce sales significantly, does the upper funnel matter more and this whole digital revolution is about customer acquisition?All our content is available at http://CPGguys.com
The CPG Guys, Sri & PVSB are joined in this episode by Tara West the founder & proprietor of Tara West Fashion. Tara is an independent personal stylist and one of Boston's pre-eminent fashion and lifestyle bloggers. Voted multiple times Boston's Best A-List Fashion Blog, and listed among the top 100 fashion blogs in the country, Tara West's blog received hundreds of visitors daily and reaches over 30,000 Instagram followers who rely on her to identify appropriate fashion trends for professional women.Questions Tara addresses:1. How do you market your services such that someone selects you as a personal stylist? 2. What observations have you made about the impact that the pandemic on fashion & apparel and, more specifically, their need/want for a personal stylist?3. How has the demand for the mix of services you provide been evolving in the pandemic?4. How are people shopping differently during this time in terms of physical vs digital stores and the mix of fashion they are looking to buy? Categories that are growing vs. shrinking?5. How do you consult professionals using video conferencing on fashion relative to the environment in which they are conducting these video calls? How does a professional successfully “up her/his Zoom game?”6. You’re also a social media influencer. Please help us understand the work you do and how you monetize that work for people who don’t contract you for personal services.7. As an influencer/blogger how are brands working with you? And has it changed since the pandemic?8. How has the pandemic shifted the focus of your selected fashions for social media and how do you successfully amplify your messages?9. At latest count, you have nearly 30K instagram followers. Why did you choose Instagram to make a position and how do you grow your base? Is it all organic or is there a monetary customer acquisition strategy?10. From a technology perspective, what are the tools you use to create all of the content that you post? Are there must-haves in content generation?Find all of our content on http://cpgguys.com
The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of  The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Rob covers the following topics:What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are core activities you support?Are PDPs & search bars the future of branding, What is a PIM and how can it enable success in this branding support? Please walk us through this.What are the top 4 of 5 things that brands need to get right on the PDP?Is TV dead? What evidence supports this? How should brands respond?How do brands value their digital ad spend including attribution measurement outside of the individual media platforms where the investment is placed?How should a brand invest against trade in 2021 given all that happened in 2020?Turning to Salsify, what is the Open Experience Alliance all about? What were the market conditions that necessitated Salsify launching it? Was it successful?The DSI recently released a retailer ad spend report, how & when was this conducted and what were some of the key findings from this research?Find all of The CPG Guys content at http://CPGguys.com.To subscribe to "Unpacking The Digital Shelf" podcast, click here.
The CPG Guys Sri & PVSB continue founders month in 2021 with Katie Hotze, the founder & CEO of Grocery Shopii a white label retailer shoppable recipes app that helps shoppers save time while assisting retailers in expanding basket sizes.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Katie answers these questions:What was the shopping experience friction that frustrated you as a shopper, leading you to develop the Grocery Shopii solution and how did you go about validating that your frustration was more widespread among shoppers?What are your thoughts on the current state of technology innovation taking place in the grocery industry and where in the shopping journey is the disruption taking place? Is it more focused on the first or last mile? Has the pandemic radically altered this course? Is there enough disruption happening?We understand you leveraged a startup incubator to launch Grocery Shopii. What are some of the key capabilities it brought to make your business development efforts successful? So, connecting recipes to grocery shopping is nothing new.  What do you see are the issues with how recipes are used today by grocers and brands, and where is the opportunity to disrupt this space?  To make the platform operate, you need to have actual recipes. How do you source the recipe content? How is this different than what others in the industry are doing? - the golden tipping point, fishing in the oceanThere are several other recipe-to-basket software solutions available on the marketplace, I won’t mention them by name. What makes Grocery Shopii stand ahead of the pack in terms of functionality, value, etc. from both the retailers and shopper perspectives? Why do you describe it as outcome-based? Does it help consolidate trips and build baskets?Shoppers increasingly expect the shopping experience to be tailored to their individual needs, leveraging longitudinal behavioral data sets and shopper attitudes. How does personalization come into play with your solution? - the greatest opp for grocery today is gen x and millennial. Fresh content with every visit. There is a metric called cook time she thinks of M-F for mealsWhat is your target audience within the grocery vertical: big national/super regional players or small to medium sized grocers? Maybe all of the above? And where are you in the process of adoption? Regional grocers know their customers, and we can help convert them.How are partnerships fueling your growth?What are your other priorities for growth and what are the major accelerators you are employing? Tech is a sandbox. Meeting the shopper in the micro-moment.Mentorship is a major theme in how you have built your business and a major point of advocacy for you, yes? Would you please expand on this and offer any advice to members of our audience seeking to venture into their own businesses? People, people, groups, names a mentor.Find all of our content at http://cpgguys.com
The CPG Guys Sri & PVSB welcome Chieh Huang, co-founder & CEO of Boxed.com for this episode.Chieh co-founded Boxed.com 8 years ago. He holds a bachelors degree from Johns Hopkins and a law degree from Fordham.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions Chieh answers include:Your career was born into the legal field early and then passed Astro Ape & Zynga? How was Boxed born? What is the mission of boxed.com and what consumer needs does it fulfill? Is it a club/value ecosystem?With the rapid growth of eCommerce in 2020, how is boxed keeping up with increased demand and fulfillment needs?What tools, avenues and vehicles does Boxed use to reach the consumer? What is your philosophy of value for the consumer?How are brand partnerships established with boxed? Is it a rigid criteria?What opportunities do brands have to highlight themselves on boxed? Is retail media a capability? How does a brand execute against this?What’s the role of content - digital shelf SEO copy, title, bullet points...what matters?The pandemic had a significant impact on manufacturer supply chain capabilities including private label. How did Boxed manage consumer expectations around OOS and how did you keep consumers engaged when they might not have been able to source products from you?How do you bring on new assortment from brands? Can brands bring on exclusive assortment only sold on boxed?Hacking growth in ecommerce requires a deep focus on numbers - what are the metrics that should matter to brands selling on boxed?To access all of The CPG Guys content, visit http://cpgguys.com
The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.In the second episode of the series, Bryan shares his predictions in CPG retail for 2021.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions:As we move to 2021 emerging trends. 2020 was a year for the books - can anyone really create an accurately successful plan for 2021? What advice do you have for brands?Amazon. It’s evolved and it’s a larger part of CPG businesses and brands. Where does it belong? Marketing or Sales? Or elsewhere COE on its own?Let’s get to the role of social media vehicles in lower funnel CVR. Tiktok vs instagram vs native facebook or twitter? In Gretzky terms: where is the puck going?DTC provides data and nowadays attribution is real in the digital journey. 1st party data is therefore par for the course?Reinventing the demand chain on how to drive customer acquisition to engagement to conversion - developing and sustaining a customer relationship : they all have new ways and means. All CPG Guys content may be found at http://cpgguys.com
The CPG Guys Sri & PVSB are joined in a two-part series by Bryan Gildenberg, SVP of Commerce at Omnicom Group.In the first episode of the series, Bryan shares his thoughts on the transformations in CPG retail that occurred in 2020.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Specifically, Bryan addresses these questions:Walmart has  made major moves towards omnichannel in 2020. Epic? Thoughts? Huge winner?Instacart is another one we recognized in our Omnies awards a couple days ago - most improved marketplace? They have been gaining distribution and retail partnerships all year? HH name in 2020!Let’s get strategic and discuss horizontal approaches for brands vs vertical approaches. For growth. Any opinions?Our favorite topic - retail media. We feel media and trade budgets are colliding. It’s violent but the outcome is convergence. Is that an issue? How should brands manage?DTC seems to have arrived. It’s everywhere and everyone is entering the game. Is this realistic?All CPG Guys content may be found at http://cpgguys.com
The CPG Guys Sri & PVSB celebrate the first annual "Omnies" which recognize the best in omnichannel digital for retailers, marketplaces and brands.Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast In the fourth episode of this series, Retailer awards are named for the following categories:Most Innovative Retailer Best Retail Mobile App  Best Customer Generated Content Best Retail UX Best Partnership Best Supply Chain resources & capabilities Best Retailer Use of Social Media Find all our content and the full list of winners at http://cpgguys.comReferences to Texas A&M Center for Retail Studies and its employees being involved in calculating the results of the awards was satirical and intended to add humor to the series of episodes.
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