Agency Success GPS Podcast - Featuring Lee Goff - Your Marketing Agency Coach

In this episode, I am talking with Andrew McBurney. He is a dynamic character that launched a SAS platform designed and created for Agencies. I'm excited to share his model with you today because I know a lot of you out there looking to get into the SAS model.Takeaways From This Episode:Having The Right Software For Reviews Is VitalSelling A Scalpel To A Patient Instead Of To The Doctor Learning How To Niche Down And Why It Is So ImportantHow Review Robin Is Built  For Agencies The Biggest Hurdles To Overcome Building A SAS PlatformOne of the main focuses talked about is local and organic SEO for service-based businesses but a giant problem in that space is reviews, right? It's hard to get them. Even companies that know they should be getting reviews are not actually getting them. Why? Because they do not have the right solution - which is - the right software being used.  Hearing his story will help you to understand why I love the framework of getreviewrobin.com. I have seen more and more of the platforms take this approach, and it is paying off. Because at the end of the day agencies are the ones out there serving small business owners. This platform is created and designed for Agency owners."What Made You Think About Going Down The Riskier Path And Targeting The Smaller Audience? He describes his steps like selling a scalpel to the patient instead of to the doctor. Actually giving the patient the skills to do what needs to be done. He talks about where he originally heard this saying and how it just resonated because it is exactly how this feels. Starting With Niching Down And Why It Is So Important.Not only Niching Down but picking the right niche. Andrew made a few wrong assumptions about niche marketing and he can help you keep from making the same mistakes. Once he mastered it, he realized the more he niched down, the more he doubled down on his niche, the better for the clients and that everything across the board was better -  marketing-sales got easier. lt For Agencies And Makes It So Much Easier For You.So many times review platforms have no benefit to the agency. They will have a package program that you can't use or they want to upsell you. Review Robin gives the purchasing power back to the agency. It gives you the flexibility that you deserve. Because at the end of the day, the agency is doing all the heavy lifting. It's not that hard to create technology, it's really hard to get out there, build a reputation, sell it and service small businesses, right. So in Andrew’s opinion, you guys are doing 80% of the work. Why should a review platform punish you and make you pay more?Biggest Hurdles To Overcome In Building Out A SAS1. Do not be feature Happy is the number one thing...keep it simple, stupid, please, please, please.2.  Know what features to build and don't fall in love with your own ideas.3. Know how your platform is doing. One thing they lacked in the early stages was not knowing the errors happening behind the scenes. 4. Customer Service - actively going out of your way to make sure your clients are winning.Having these systems in place makes you sleep better at night because, at the end of the day, you want to be able to know what's going on behind the scenes. With this system, Andrew was able to leverage different technologies and methods from different disciplines and make a system that works for you personally. Shameless Plug Check out their websites getreviewrobin.com or you can email Andrew, directly at Andrew@getreviewrobin.com  and see how specific they are in what they do.

Imagine Going From A Sort Of Chaos Into Control. Changing The Day Starting And Running Us To Us Starting The Day And Running It. Having That Confidence, To Say, “I Know How My Day Is Going To Go”. Chris Has The Systems, The Protocols And The Practices Where You Can Show Up And You Can Determine What Your Day Looks Like.Takeaways From This Episode:Peak Performance And Transformation CoachWhat Is Your Baseline Financial IQTurns Chaos Into Control And Frenzy Into FlowThe Four-Stage Cycle Of FlowTransmutation -  The Outcome Is The Ability To Turn Something Into Something Else5X, 8X 10X Gain In Performance!!In This Episode I Am Talking With Chris McLean - A Peak Performance And Transformation Coach (He Will Explain In More Detail). He Helps Agency Owners Transmute Chaos Into Control And Frenzy Into Flow. Through Intentional Mindset Flow -  Hacking Into A Scientifically Backed Agency Performance System. Gotta Hear This. I Believe We Should All Use Our Strengths To Pour Into Agency Owners. Chris Has A Story That I Think Resonates With The Majority Of Agency Owners. Hear Chris Experience And His Solutions To Burn Out And Much More. We Are Talking About Topics That Need To Be Addressed.Chris is a peak performance and transformation coach. He helps agency owners transmute chaos into control and frenzy into flow through intentional mindset flow hacking into a scientifically-backed agency performance system.Chris explains that transmutation comes from the foundations of psychology and science, and the outcome is the ability to turn something into something else. That's really the idea of transformation. Ideally what we want is transformation like a butterfly. Once the caterpillar becomes a butterfly, it transforms, it's not going back to a caterpillar. True transformation is sort of permanent. That is where we want to get people. We want to take them to whatever goal they are needing and it be irreversible that that's the new baseline, and then we transform again. That is the idea of transmutation. It becomes a habit and not just a hobby.We want those redundancies, those systems, those kinds of nitty-gritty, daily stuff, that feel really unsexy to become SEXIER. Chris teaches you how to get into your peak performance of hacking, dropping into flow states, getting into higher states of consciousness, getting your most important work done in those types of states and that's pretty sexy. Going from a sort of chaos into control. Changing from the day starting and then running us to us starting the day and running it. Having that confidence, to say , “I know how my day is going to go”. Chris has the systems, the protocols and the practices in the habits where you can show up and you can determine what your day looks like.Peak performance is operating in a state where you perform your best, you're doing your best work and you're also really enjoying what you are doing. It's quite a complex beast to actually be an agency owner, whilst maintaining creativity, right. And that can feel really chaotic.  Chris wants to get people out of that and have them actually find the fun again, find the enjoyment, actually enjoy what you're doing. Even if that is filling out data in a spreadsheet, doing your finances, doing your accounts if you can do that work in a peak performance that is what we call a flow state.Connect With Lee: https://www.marketingagencycoach.com  - Websitehttps://www.facebook.com/groups/digitalmarketingagencygroup - Facebook Grouphttps://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A - Youtube

Cloudways - Managed Cloud Hosting Platform Simplified. A Managed Cloud Hosting Platform Where Teams Can Build, Deploy, Scale & Manage Phenomenal Web ApplicationsIn Today’s Episode, I Am Talking With Brent Weaver, A Brand Evangelist For Cloudways, A Cloud Based Hosting Program That Helps You Manage More Efficiently And Can Cut Your Hosting Costs Up To 70%.Brent Weaver Is On A Mission To Help 10,000 Digital Agency Owners Achieve Freedom In Business And Life By Helping Them Own Their Market. We Are Talking About Simplifying Hosting Experiences Because We Believe In Empowering Individuals, Teams And Businesses.Takeaways From This Episode:Hear Lee And Brent’s  Hosting War Stories.Cut Your Hosting Up To 70%Getting Hit By A Bus Idea!What's An Ideal Recurring Revenue-Based Business Model For An Agency?How Do You Get Peace Of Mind In Your Agency?Cloudways has set high standards of performance, committed to complete freedom of choice coupled with simplicity and agility in every process. Backed by an innovative approach, their platform is built on best-of-breed technologies and industry-leading infrastructure providers that create smooth managed cloud hosting experiences. And, they do this by investing in the right talent and by organizing the perfect teams, diversifying revenue streams by adding (and building on) solid recurring revenue. Why agencies need to abstract the technical layer if they're going to offer hosting.Brent talks about being in a situation where they had the keys to the client's infrastructure, emails, websites, e-commerce, processing millions of dollars in orders a year. And he had the thought if one of them gets hit by a bus like the client is kind of screwed, and so they decided, they needed to move their infrastructure. So, if they end up getting hit by a bus, there's still an infrastructure component. Boom - Cloudways. Cloudways does beautifully, it gives you access to that cloud hosting layer, but also provides that management layer on top of it so that you don't have to have any sysadmin people. Brent explains that in a little more detail.It's really hard to replace a person who's in two very distinct seats - Like a lead developer, and sysadmin all in one. And replacing that person who's like an amazing developer. It's kind of a unicorn person. It can be expensive and also hard to find. So, Brent always tells people, anytime you have that team member that basically has become a unicorn in your business, It’s best to try to separate that.Cloudways has what they call their agency partner program. They took some of the advice from the Mavericks and they went in and did customer development, user experience research with agency owners and said, “Hey, what do you guys actually need from a managed hosting provider?” They came back with three main things: Jerry Maguire moment, ”Show me the money, right?” They want to have better pricing because they feel like one agency is bringing 50 sites or 10 servers or whatever, not just bringing one server at a time. So we should get a better deal. The second big thing is support. Having a team, depending on what level, you have a different additional layer of support. Then having exclusive access to some other resources. Someone helping them to grow their business and solve problems outside of just the hosting bucketBrent would love for more agencies to explore Cloudways as a managed hosting provider. Whether you're on WordPress or using another system that is hosted, looking at them to provide that infrastructure would be probably a smart move. Their team has been an absolute joy to work with and I can highly recommend them. www.marketingagencycoach.com

What Are Some Of The Drivers For Project And Agency Profitability? Why Do Projects Go Over Budget? What Can We Do About It? Ben Aston Can Show You How To Save Money.In Today’s Episode, I Am Talking With Ben Aston With The Digital Project Manager (DPM). He's Actually The Founder Of The Largest And Fastest Growing Communities For Digital Project Managers On The Planet. He Is A Prince To Practitioner, A Certified Scrum Master, And With More Than 15 Years Of Delivering Visual Project Management And Leadership. His Wealth Of Knowledge When It Comes To Project Management Is Second To None. We Get Into Some Pretty Good Wonderful In-Depth Questions.Takeaways From This Episode:The Difference Between Project Management And Account ManagerWhat Are Some Of The Drivers For Project And Agency Profitability?Why Do Projects Go Over Budget?What Can We Do About It - What Are The Levers?Learn About Memberships And Why They Are Helpful.First, we explain the difference between the project manager and the account manager. I think project management is all about delivery, it's about delivering value, fundamentally, and taking ownership of delivering value. So for the right amount of money, within the right amount of time, the right work has to be delivered. And as project managers, I see this as a strategic role in which the project manager is the guardian of delivering value, whereas the account manager is more about understanding the brands developing the relationship with the clients. The profitability really starts with the new business process. It's really important that the new business team is getting the right clients and selling the right projects. Often what's happening is the wrong projects are being sold and the wrong clients are being acquired.It starts at the project brief level, when we understand things from their perspective, understanding the why behind it, we have a much better chance of being able to deliver on that value. Scope Management is another way to eliminate the profit loss. Being prepared for a bit of pain in the project kickoff meeting. Basically having that painful conversation upfront will save you a whole lot of pain later. Clearly explaining there is an impact on the cost. Ben talks about one of the services they offer to people in business and that is a membership. The membership is really about connecting people who deliver projects in a digital world and helping them become more confident, helping them become more skilled and have them get connected and really have those conversations around project delivery. So come and check out their membership on the digitalprojectmanager.com/membership. If you know that you're in need, or maybe someone in your team is in need of some project lifecycle training to understand how to get from A to B on the project, check out their DPM School. It is all about taking people through that project management journey of delivering a project. They teach people about initiating projects planning their managing and controlling projects, which he talks about in this Podcast. We talk about how they create that map, how they create the route from A to B and get people to the end of the project as profitably and with as little pain as possible.And yeah, I really hope together we can help agency owners and leaders become more profitable in the way that they plan, sell and deliver their projectsWebsite: https://marketingagencycoach.comPodcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup

In Today’s Podcast, I Am Talking With Andrew Pfund, The CEO Of Memberium. Unlike Most Other Membership Platforms, Memberium Is Built To Work Exclusively With Infusionsoft And ActiveCampaign. Which Means There’s A Deep Integration Between Your CRM Which Allows You To Have A Much Higher Level Of Automation In Your Site Compared To Other Platforms. Memberium Is A WordPress Plugin That Allows You To Create Automated Membership Sites Or Courses That Will Be Able To Grow, Thrive And Operate On Their Own. Hear The Top 5 Things This Platform Can Do And How Anyone Can Use This System Because It Is So Easy - It Is Simple, Brilliant, And Effective.Takeaways From This Episode:Efficiently Productize Your Services With A Membership SiteCreate Templates, Brand Palettes, And Videos That Will Tie Everything TogetherAutomated Email RemindersAutomatically Apply That Credit Card To Their Past Failed InvoiceAutomating Scheduling Meetings With ClientsOffering A Custom Client PortalAndrew talks about the one thing that used to drive him crazy -- how long it took to get certain deliverables from clients just to start a project. He admits it was mostly his fault because he did not have an efficient enough process in place to collect the needed information. Create Templates, Brand Palettes And Videos That Will Tie Everything TogetherOne way to do that is to provide templates and brand palettes and basic transparency into what you're doing. It is wonderful. In the beginning stages of the onboarding, you can give them training on what they need to know. Most clients are not experts at copywriting, marketing or designing so that's why they're hiring your agency. One of the reasons you can not get the deliverables you are needing is because new clients do not know how to write copy, or they've never done this before. So, you have to train them. Automated Email RemindersAnother really cool thing with having an automated membership site that's closely connected with Infusionsoft is sending out automated email reminders. Andrew addresses automatically collecting files, and deliverables from your clients, rather than having to chase them down, and get it through multiple emails, you can provide some training on what they need to do first through your membership site. Automatically Apply That Credit Card To Their Past Failed InvoiceThe third benefit Andrew talks about is automatically applying credit card information. If you're an agency and you're offering any type of subscription service, Memberium has an option to make sure you keep getting paid.Automating Scheduling Meetings With ClientsAutomating scheduling meetings with clients. If they've successfully gone through your onboarding, your training, and they've submitted all the files that you've needed, then they can schedule a meeting with you or somebody on your team. Offering A Follow Along Type Of ServiceThe fourth way you can use a membership site is by offering a follow along type of service. This is a process that guides a client through how to do something on their end, and they do all the work. Offering A Custom Client PortalThe fifth way is offering a custom client portal. For your longer-term clients, there are ongoing training calls and more so you can create your own type of client portal that allows them to access recordings, all of their past calls and also access the resources that you have available for them.You can go to https://memberium.com/ check out their free resources. The free E-book called Nine ways you can add value to your membership site without adding or creating new content is a great way to start.www.marketingagencycoach.com

In today's Podcast, I am talking withTroy Howard. He launched SoTellUs, the world’s only review platform that lets businesses instantly capture video, audio, and written reviews from their customers using an app in less than 30 seconds. The very best reviews are automatically marketed online for the businesses through their website, social media sites and search engines. This combination of video reviews, powerful review marketing and automated referral system has changed the review industry as we know it.SoTellUs is a reviews and referral automated management system. I've been using it for a while now and love it. It's a family-owned business and they just do it right. They do it right with verified listings on Google, the only one where you can do video testimonials and have them syndicated over to all the major platforms verified on Google and everything. TakeawaysHelps business owners capture reviews and referrals from their clients in less than 30 seconds.Why are reviews so important for my business?Reviews that bring in revenue for years!How should I be using reviews in my marketing?How can I automate getting more reviews and referrals?Increase monthly recurring revenue.Not only can it help your clients get reviews on Google, Facebook, Yelp, and hundreds of other review sites, you can actually capture a video review from your client right there in less than 30 seconds. Then the system markets those reviews for you. You can have 1000 great reviews, but if nobody sees them, they don't really matter. SoTellUs system takes those reviews, and it just turns them into marketing juice. It pushes them out through your website, the search engines, your social media sites. It is a complete marketing system that helps you just take the social proof you have and put it everywhere for your potential clients to see.I can't tell you how important reviews are in today's society! Think about Google, think about Amazon, they have trained us as a society not to buy anything without checking out the reviews. Seeing what other people are saying about it is a priority for us now. In fact, there was a study done that showed that 88% of people consider a review, as good as getting a personal recommendation from their friend. THINK ABOUT THAT FOR A MINUTE!The good news is their system allows you to automate the whole process. Troy talks about some of the automation, and how it makes it so much easier for you to get reviews. They did a study on 35 years or younger age groups and found that 89% of people in this group don't care about reviews that are older than three months. It doesn't matter if you have 500 reviews from a year ago and they are all five stars, if they're more than three months old, that the younger generation does not care. They see that you used to be awesome but what about now? So, it is important to have this automation in place that is consistently bringing in those reviews. And what their system does is it gives you a couple of different ways to do that. There is an app on your phone so when you're out there, you're with one of your clients and they start talking about how wonderful you are - you can capture it and it is ready to use immediately. Hear Troy talk about how easy and convenient it is for you and the client to give a review and it is posted on all your social media.They found that by sending someone an invite, like an email invite to do a review, about 10% of the people one out of 10 will actually do it. but ask them to do it in person like and they found 70% of the people will do it. Not only do you get 70% more reviews, but you also capture the excitement.Bonus - SoTellUs allows you to sell a platform that's going to give your clients a lot more reviews or give them a lot more referrals, and you get mailbox money. www.marketingagencycoach.com

Alyson Is A Rock Star When It Comes To Getting Agencies To Run More Efficiently! She Breaks Down Operational Issues To Make Them Clear, Easy, And Actionable. In Today’s Episode, I Am Talking With Alyson Caffrey. She Is The Founder Of Operations Agency And Creator Of The Operations Simplified Framework. At The Core, Allison Comes In And She Helps Agencies Get What's Called Their Standard Operating Procedures In Place. She Is Best Known For Helping Streamlining Behind The Scenes Of Multiple 7-Figure Businesses. Alyson Has Shared Her Expertise With High-Level Agency Communities Such As Digital Marketer, UGURUS, And One Hour Funnel. She Is An Expert At Breaking Down Operational Issues To Make Them Clear, Easy, And Actionable. Hear How She Can Truly Make Your Business Run Smoother And Make Your Life Easier.Takeaways From This Episode:Operations That Help Agencies Flow More Efficiently - Taking The Stress OffLook At Your Business Model - Fold Time In Half For Your BusinessQuestion #1Why Are Your Ops So Important For Quarterly Planning?Question #2 Why Are Your Ops So Important For Project Planning?Question #3 What Role Should My SOP’s Play In How I Plan Projects/Execute Quarterly Planning?In a nutshell, Alyson helps people be kind to themselves and be kind to their businesses by creating systems that they can leverage and really lean on when times get crazy. One of the big stressors is oftentimes we feel like something big is coming up and we don't have time to really adjust or pivot and be able to be kind to ourselves. That's where Alyson comes in - she takes your operations and makes them flow better and more efficiently. First, they come in and  take a look at your business model. What SEO’s do you actually need? What services are you providing? Making sure that everything has a place, right, it's kind of like a puzzle that you need to put together first. The second thing that they do is they take a look at your assets. So your team members, the things that you've currently got in place, like your projects, your tools, those types of things and then the final thing they look at is the integration. What can we make automated? Where can we take out the big lengthy process and save you some money or some time? Then once all of that is wrapped up, they document your recipes for you.Alyson explains that ops and quarterly planning really do go hand in hand, they recommend that all of their clients do quarterly planning, meet monthly to kind of check the pace and then obviously track those things week over week. Just knowing with clarity where to move forward into the next step is a game-changer.Oftentimes, people will take on too many projects in a quarter without project planning, have no idea the bearing that it actually has on their day to day. You have to break down each project. Alyson talks about one of her favorite exercises which is personally writing out her perfect week. Saying, “Okay, leadership team, if I had my perfect week, what would this look like as it relates to my job description?” This exercise is for strategic planning and holding people accountable to projects. Alyson talks about her processes and how to present the workload to the leadership team not coinciding with the other meetings we have talked about but talking over key descriptions of their job description. There are four main buckets they like to attract, sales, metrics, delivery and services. Are you asking questions like, What’s next on the horizon? What do we need to systematize and just if you are struggling with where to start, reach out to Alyson at Operations Agency. She is brilliant and can truly get you where you want to be in your agency.https://marketingagencycoach.com

Today I'm talking to Dan Fitzpatrick, Head of Agency Success at SPP, he helps agencies scale and productizes their business. He and Chris Williams are the founders of SPP and they have a passion for helping agencies tackle those accounting and project management issues. SPP is a software platform that basically takes care of all of your accounting from beginning to end. It is a very advanced system that is actually simple to use. It works with agencies from just getting started all the way up to a multi seven to eight-figure agency. This platform is amazing.Takeaways From This Episode:How Does SPP Help An Agency Get Started?How Does It Help More Established Agencies?What Are The Top 2 Things SPP Can Help Them Improve?Explain How SPP Platform Has The Ability To Standardize Your Product Line And Deploy Across Multiple Clients.Dan starts off with what he thinks is the most important thing when you're thinking about getting started. And, that is you probably want to concentrate on getting some sales first, to actually getting your business up and running. So often he has businesses who come to him, especially new business owners wanting to sign up but they are just not ready. They haven't really built a solid foundation of a business yet. He and I talk about getting your business going and then when they're ready give SPP a call. Dan is very honest and tells it like it is. He wants to see agencies succeed.If you want to scale a business, then you need to think about scaling the client base. That's really where I think a new business and where SPP can come in. Once that client base is established, and the sales are actually rolling in, then it becomes more apparent that you need a system in place to help you.To summarize what I heard there from Dan, if you're just getting started, get a few clients, get some money coming in the door, get some deals first, then at that point, as soon as you get those few clients it is time to start looking at systems to replicate yourself. I think it becomes pretty clear when you need these systems. It gets so complicated so quickly and that’s where something like SPP makes sense. It’s all consolidated, everything's in one place, and you're not having to deal with all of these different systems. It's all about getting that business up and running first before you start thinking about what systems you might need in place. In so many cases there’s a lot of time wasted on what we call the “non-revenue” generating work. SPP comes in and takes care of those time-wasting activities so you can spend time delivering work for your customers. And, if you are ready and wanting to build a scalable business or agency then you take my productization model and apply it to the SPP platform. Hear how putting all of this together is critical to understanding your profit margins, understanding scope creep, and keeping your clients happy and billables. It really is that simple.Dan talks about what he finds really interesting and that is the number of agencies they come across that are actually already offering a kind of a productized service. But they don't actually realize it. Having a solution like SPP’s platform helps agencies define what and how to productize their service. Now from making that initial sale to collecting information from the customer, delivering the work, reporting upselling, all of this stuff, once you start putting this into a system, it kind of takes you out of your normal, day-to-day working bubble. If you're interested in checking out SPP, they offer a 14-day free trial. They do not take in any payment details, they won't ask you for your credit card. So head over to SPP.co to check out the trial and feel free to reach out to them at any time. Please visit https://spp.co for more information on their a

In This Episode, I Am Talking With Rob Warner, A Numbers Man Turned Marketing Geek. One Of The Hardest Things For Agencies Out There Is To Find Really Reliable, White Label Providers That Are Not Price Gouging And Just Not Delivering Any Value And Actually Hurting Your Brand. Joe Wanted To Fix That.Joe Went From Learning The Fundamentals Of Google Advertising To Now Being A Google Certified Adwords Expert With A Team Managing Over $24 Million Dollars Of Advertising Spend A Year. You Need To  Hear His Story And How InvisiblePPC Has Designed Everything In Their Service To Work For Both Agency And The End Client With A Simple Mantra “Make Sure That The Agency Never Look Stupid”. He Makes Sure There Is No Price Gouging And He Is Delivering Great Value.Takeaways From This Episode:Learning About Smart Niches And The Benefits.At The End Of The Day - Remember - You Are The ExpertIndustries That Are Seeing Success With Google Ads Today.The Number One Challenge Faced By Agencies Today.What Should An Agency Be Doing Today To Protect The Growth Tomorrow?The first topic we discussed, those smart niches, and what that means. Rob talks about working on their smart portfolio of products for about 12 months. Because of their scale, and because of their experience, they know what a good account in a niche looks like. They take all those markets where they know they say with a 90% plus degree of certainty, that if they build a campaign a certain way, with the right kind of landing pages in place with the right kind of offer in place, they know it's going to work. They call it a smart niche.One thing I know about our industry is it is saturated with people who give a damn. They care. I mean, if anything, we care too much as an industry, we are servers. We want to go out and serve people and we take a lot of pride in that. I love that about our industry, but there's a double edge to that meaning that due to the fact you care so much, you almost let people kind of run over you a little bit. That is what I mean by bringing the pain. I have what's called the Pavlov document and it's how you train your clients. Hear all about that document and learn to bring a little pain for a better relationship with clients. At the end of the day - remember - you are the expert. They hired you so step into the role, do your job, future pace, expectations, future pace communication, always leave the client with what's coming next. So they know what to expect and when to expect it.Rob and I dive into three questions, the first question is, what industries are seeing success with Google Ads today? I'm interested in hearing what industries are seeing success in Google Ads today as we all come out of this thing coming out of Covid-19 Demand has never been higher than right now. Tons and tons of opportunity and surprisingly lower prices -BUT- Google is not making it easy. They are actually the biggest challenge. They're removing some of the data from the other half and removing some of the data from the interface. So, agencies are having a harder time doing their job. Suddenly, our ability to manage our client standards just got about a third more difficult. It is time to add value and deliver value in advance to start signing people up, even if they're not ready now. One of the hardest things for agencies out there is to find really reliable, white label providers that are, you know, price gouging alone or just not delivering any value and actually hurting your brand. There's so much that goes on out there right now, it seems like everybody wants to be a white label provider right now. Let me tell you Invisible PPC is really doing it the right way. They have built the infrastructure and have been building the infrastructure for a while now. https://marketingagencycoach.com

Do You Want To Learn How To Increase Cash Flow And Convert More Prospects? Well, Ryan Chapman Is The Guy! In This Episode, I Am Talking With Ryan Chapman. I've Known Ryan For A While. He Has Been In The Infusionsoft And The Marketing Automation Space For Some Time And His Passion Is Helping Business Owners Improve Profits And Create Greater Autonomy Through Communication Centered Technology. He Is The Author Of Three Business Books, With His Most Recent Being The Messaging Connection. This Book Will Teach You How To More Effectively Convert Prospects To Customers. We Talk About This Book And Many Other Tips To Increase Your Cash Flow By Converting More Leads.Takeaways From This Episode:Learn Marketing Automation And Direct Response Marketing.Beware - Marketing Automation Can Be A Trap. How To Tighten Up The Sales Cycle And How You Can Stay Engaged In A Conversation Texting Automation And Learn “Marketing Rule Number 19”The "OCD Rule" To Get More Phone NumbersLearn Marketing Automation And Direct Response MarketingIn 2006, he had the good fortune of being introduced to two things that totally changed his life. Those two things were marketing automation and direct response marketing. Having these two concepts introduced to him simultaneously was one of the biggest changes in his life. Literally, six months after he had those things introduced to him, his brother and he started a business that would go from having to put $37 on his credit card because he didn't have any money to 1.3 million in sales! It was a phenomenal experience and that is when he created a new business, which is Fix Your Funnel. They are 100 percent focused on helping people to better communicate with prospects so they can convert into customers. He is taking what he learned and truly helping others.One of the biggest reason businesses fail is because they mess up cash flow and you do not get a second shot. Marketing Automation helps with cash flow. Hear about a trap that you can easily fall into and how to afford these traps. Learn automation and also keep the personal touch. Learn how automation can actually enhance the humanity of a sale.Another tip Ryan talks about, is if you want to accelerate sales cycles, you don't make people jump through 30 hoops before they can finally talk to you. You may have some filtering that weeds out the tire kickers. But as soon as somebody gives the indication, based on their action, you jump on it and that's the beautiful thing about marketing automation. Ryan talks about his “Marketing Rule Number 19”. We have already determined sales happen through conversations. Knowing that you are going to capture a lead you should also know how you are going to sell to that lead. Meaning you should know how to communicate effectively.Ryan talks about his “OCD method” and how it works so unbelievably well. A for sure way to get the audience to give you their number. Ryan wrote this book, The Messaging Connection because he wants to give people a foundation to know how to use messaging to accelerate the growth of their business, and particularly their cash flow. If you text the word “LEARN” to  949-835-5300 he will give you the audio version as well as the PDF version of his book. It is a must-read and I highly recommend it. To really understand how you can shorten up the sales cycles, create these relationships with customers faster and have the cash flow game so you can survive long enough to learn what it takes to really make your business.Follow/Connect With Lee Here:https://marketingagencycoach.com https://agencycoach.buzzsprout.com/

GoWP provides white label services to help WordPress agencies grow. Agencies that partner with GoWP are able to focus on the low-touch, high-value work because GoWP takes care of the high-touch, low-value work that disrupts their day.Learn the importance of leveraging white-label services so that your agency can grow and scale. GoWP Page Builds is the newest service that offers a dedicated WordPress developer to build out your designs in a page builder.“What the hell does GoWP do specifically and how can you help other people?” I asked him to specifically talk about the white label program because that is what my audience is going to be really interested in. The way he set up his white label profile, is designed to save time and effort for agencies. They literally handle all the small details for you so you have more time to focus on what you love doing. Brad explains how hard it is to try to do new projects and manage existing sites especially those little support tasks, those tasks that come in where your whole team's committed on this one big project.Basically, they built a business to take all of the “little stuff” off of the plate of agencies such as: “My emails are not working, the SSL is not configured properly, the login credentials aren't working”. The basic stuff that has a tendency to consume hours of every single week is what they do. In a nutshell, the things that bog down a lot of agencies, GoWP takes care. Like content edits, and changes and tweaks and install this plugin and configure this plugin and those little things on the site that need to be done. They take care of all the details that need to be done but it is difficult to dedicate a full-time developer on these tasks. Let the developers work on more what they love to do and is more lucrative and higher-value work.It's not glamorous, but you have to do maintenance, you have to do content edits. So what GoWP has done is design a tool for agency owners who are being consumed by repetitive tasks. On the maintenance side, GoWP has a plugin - not a tool like WP or any of the tools to update things - It's kind of a combined tool that they have built. It is the service of proactively taking care of things that the difference there would be managed by WP. Hear all about how their tool is different. The white label support that GoWP offers gives you the team you need. If one of your clients submits a request update ...add this blog post to my website … install this plugin and add this tag...this change comes in the email to the agency's support address and then your GoWP support team takes over. They log in, complete the task, and then reply back to the client that it's been done. That white label is an email workflow. So we have the branding that you can do on the maintenance plugin and the email workflow on the content edits. And so the forward-facing stuff is branded with them. GoWP does not think of themselves as a maintenance and support service, they think of themselves as a company that takes low value work important, but low value work off the plate of an agency owner, so you can focus on the higher-value work. Need help building out pages? GoWp can help you with that. You can do a ton with their service. Before you hire someone, hear how you can leverage their service. See how you can give them your designs, they take those designs and build it out in the page builder.Follow/Connect With Lee Here;Website: https://marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Follow/Connect With Brad Here:Website: https://www.gowp.com/Facebook: https://www.facebook.com/groups/nicheagencyowners/

Sell Futures, Not FeaturesHow To Build Marketing Funnels For Your Customers And Charge Good Money For It. We Motivate Marketing Agencies To Sell More Marketing Funnel Services To Their Clients, Increase Their Prices And Create Multiple Scalable Income Streams.Mike Killen Is The Founder Of Sell Your Service. He Gives Marketing Funnel Agencies The Confidence To Create Multiple Scalable Streams Of Income, To Free Them From The Crushing Constraints Of The Traditional Out-Dated Agency Model. Mike Is The Best Selling Author Of From Single To Scale, Universe Fuel, And Five Figure Funnels. Takeaways From This Episode:What A Basic Funnel Is And How It Delivers Value To Your Base.The First Rule Of Selling Marketing Funnels - Is Don't Call It A Marketing Funnel.Understanding The Differences Between Advertising And Marketing.What Should We Charge For Marketing Funnel?So, How Does A Funnel Benefit My Customers Business?Finding Those Emotional Triggers.Michael talks about the little pitch that he gives about marketing funnels. It doesn't matter if it's websites, email, social media or none of that - forget about the tools - all we're trying to do is find a bunch of people that don't know that you exist, and pull them through and turn them into happy, profitable, repeat customers who refer you to their friends.You can Consume 30 40 50% of an employee and when you automate that the human error aspect goes down. Everything gets better.Little secret - you don't sell marketing funnels. The first rule of selling marketing funnels is don't call them marketing funnels. We talk about what most marketing businesses if they employ automation, or even just sales, general marketing, and sales, they do it correctly. They're in the business of operations and productivity. There are some massive companies that have tons and tons of leads coming in but 90% of them are garbage. They are wasting time and money.Lot of people do not fully understand the difference between advertising and marketing. If you don't understand that, then you're going to be super confused by the whole marketing funnel. Everything you send is actually marketing. That's why successful companies invest so heavily in marketing. They can control the outcome and they understand what called the "time to close".So, the number one thing Michael talks about is selling futures, not features. That means selling marketing funnels all based around benefits. The key to understanding a benefit is really just understanding the future that the customer wants? What are they wanting? In fact, on this show, we mention two or three benefits, all dealing with - productivity operations -Time-saving and Money making.What we are talking about are human triggers. It is called emotional hooks or psychological hurdles. If we understanding the emotion behind decision making, we can understand the prospect's pain and help them where they need help. Sophisticated marketing minds will tell you 100% of the time, it boils down to an unbelievably rudimentary simple emotion.  They might try to check off the boxes logically to validate the emotion - but make no mistake about it - bring it back to that emotion every time and you'll win the sales game. https://sellyourservice.co.uk/https://www.facebook.com/groups/sysmastermind/http://linkedin.com/in/craigjacobsonhttps://youtube.com/sellyourservice

Let’s Talk About The Five-Part Framework. We All Know We Have To Produce Content But Did You Know There Is A Framework To Production?  It Can Take Forever To Create Good Content, But It Does Not Have To!In today's episode, I am talking with Say Gabriel, she owns a content creation agency and has developed a five-part content framework for agencies that will blow your mind! This framework helps you create content for your agency that's going to drive quality valuable leads without spending a ton of time doing it. I have learned a lot from Say and I think you will as well in this episode.Takeaways From This Episode:Five-Part Content Framework For Agencies.Having A Higher Purpose In Life.Reference Material That Literally Every Single Agency Or Every Single Small Business Should Have.A Channel Is Your Medium. The Rhythm Is The Rate Of Release.A Single Channel Can Become Many Channels Without Growing The Work.  Let’s talk about the five-part framework. We all know we have to produce content but did you know there is a framework for production?  It can take forever to create good content, but it does not have to.The Five-Part Framework:Have your reference material readyPick an anchor channel and a bass rhythmThat’s your workLeverage your teamRepurpose content across multiple platformsSay guarantees if you follow these five steps, you will be able to write and produce value content for your audience!Reference Material That Literally Every Single Agency Or Every Single Small Business Should Have.There are some basic pieces of reference material that literally every single agency or every single small business should have. The first one is an avatar or a persona. The second one is what we call our marketing engine. This is a path that tells you to run with that piece of content. Pick An Anchor Channel And A Bass RhythmThat takes us to number two, picking anchor channel and bass rhythm. Now, what are an anchor channel and bass rhythm? A channel is basically your medium. The rhythm is basically the rate of release. That’s Your WorkNumber three is, batch your work. Meaning set up how you use your channels. Lee and Say both use podcasts. Lee does all of his podcast in one day, Say spreads hers out. Listen to how they set up their batches differently but they both work.Leverage Your TeamNumber four is, Leverage your team - if you have a team - definitely leverage their skills first because this is their field of expertise. The hundred percent of what they are doing is definitely a hell of a lot better than the 20% you are doing.Repurpose Content Across Multiple PlatformsNumber five is to repurpose content across multiple platforms. Whatever your anchor channel is - it can almost certainly be repurposed. A single channel can become many channels without doubling or tripling or exponentially growing the work.Connect With Lee: https://www.marketingagencycoach.com  - Websitehttps://www.facebook.com/groups/digitalmarketingagencygroup - Facebook Grouphttps://twitter.com/Agency_Coaching - Twitterhttps://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A - Youtubehttps://www.linkedin.com/in/leegoff/ -&

Bolt-On Marketing Creates Mailbox Money For Your Agency! Who Doesn't Want Mailbox Money? Listen To Joe And Learn How To Build Relationships, Community And Bring In The Money. Joe Fier, The Co-Founder Of Evergreen Profits, Is A Seasoned Marketer And Applies Most Of His Experience Helping Business Owners Grow Through Fan-Building And Creative Ways To Monetize.In this episode, find out how agency owners can use podcasting to bring in their best client talent all the way across the board. How do they share? How can an agency best use podcasting to make their lives better?In a podcast, it is just you and them.Learning how to get the most out of a Podcast.Don’t be afraid of affiliate revenue - use it!Grow a community of fans If you don't have a Facebook group, get one.Things are changing and community is as important as ever.When someone's listening to your podcast, it's just you and them; it is you and the earbuds, air pods, or whatever way they are listening to you. People are not typically sitting around with 10 other people in a room listening to a podcast - so it is kind of like you are having a one on one conversation with your listener. They start to feel like they know you personally which can build trust and more followers. The more episodes, the more they learn who you are and what you are about.Another bonus is ...a podcast can allow you to schedule one day a month to record six podcasts, like I did this day, and then you have a month-long content all buttoned up, ready to rock and roll search engines. Learn how to use YouTube, Vimeo, transcriptions, blogs, and much more! Podcasts Are One Of The Most Valuable Tools But You Have To Use It Wisely. You will need a promo calendar to map out the content. With affiliates and the referral partners, you do not have to stress over content! It takes a lot of the weight off. That's right, I don’t create content! They do! Why would I, I mean it would take me hours to come up with custom content all the time. Use your affiliates and referral partners. It is a win-win-win for you, them and your base. Listen to how it is done!Joe talks about the bulk of their business, about 80%, comes from affiliate revenue. Many agency owners that Joe has chatted with have not even thought about affiliate marketing and most are not even open to the concept. They are afraid to think about the bolt-ons to their existing offers. Grow A Community Of Fans.Everyone has heard about Facebook groups. Well, if you don't have a Facebook group, get one. You want to build a community. Emails, YouTube, Podcast all work together to help you build a community -- it is all about the community! And one of the funny things about Facebook is people will opt in to give you their personal info more easily. Emails I can get a 3.4% opt-in but with Facebook, I can get 50-60% opt-in!! Facebook offers Livestream - people love that! So many options and ideas with a Facebook group. Hear why and how to build your community:)Shameless Plug MomentThe Hustle and Flowchart Podcast and Facebook Group are amazing communities! Listen to shows twice a week for an hour-long. It's a doozie and they are the crazy kind of people bringing on right now. The world's changed as you know; it's always gonna be different from this point on in some fashion, but I know community ain't going away. More than ever community and engaging with people like human podcasting is huge. Grow that community! Listen to Joe and Lee to see how branding and relationships are going to pay off!Click Here for the full transcriptWebsite: https://www.marketingagencyc

Mike Zeller Is Passionate About Helping Entrepreneurs Predominantly Make The Transition From The Entrepreneur Into The CEO Role. He Helps High Achievers Align Their Purpose With Both The Business They Want To Build And The Life They Want To Live While Getting Unstuck And Shaking Off Limiting Beliefs.In This Episode, I Am Honored And Privileged To Have A Good Friend Of Mine, Mike Zeller, Talk About His Journey From Entrepreneur To CEO And How He Had A Second Chance Or Was Twice Born. He's Known As One Of The Top Entrepreneurs, Mentors, Business Architects For Small Businesses. He Just Released His New Book Called Twice Born, How A Crisis Can Remake You. He Talks About  How It Really Is About The Journey And You Need To Understand And Appreciate The Journey.Takeaways From This Episode:Transition From The  Entrepreneur Into The CEO Role.Top Three Things An Entrepreneur Needs To Do To Become A CEOGoing From Business Operator To Business Owner.Not Asking For Help Soon Enough.Don't Hire Someone That's Like You.Going Through A Divine Storm In Your Life And Knowing How To Navigate That Divine Storm.Mike talks about losing over $1 million in bad business breaks, poor decisions, and investments that just didn’t turn out the way he expected.In one year, three of his businesses lost more than $100,000.  Each. There are patterns of when we get enslaved to the operations, and one of Mike's favorite quotes says, "Great operators get tired. Great business owners get rich".What An Entrepreneur Thinks Compared To A CEO The first one that comes to mind, and I think it's the most important distinction is the business operator gets up thinking about, "What do I need to get done?" but the business owner wakes up thinking "What decisions do I need to make today?" Not Asking For Help Soon Enough.Mike talks about one of the biggest mistake that he sees in business owners and the fact - they don't ask for help soon enough. Having a coach or a mentor to help you as you make decisions, can be a lifesaver for so many business owners. Taking care of yourself and having masterminds get involved can accelerate your mind-shift. It is shocking how asking for help or slowing down can actually get you to your goal faster. Investing in yourself and your time away from work, pays series dividends and these massive dividends helps you shift from the operator to owner.I had to learn this the hard way and I talk about the moment I had to start removing myself from my agency and start asking for help. Game-changer.Don't Hire Someone That's Like You.At the top of the list of things to think about and learn is, don't hire someone that is like you. First of all, you are already really good at being you. Why would you hire someone that's like you? Second, focus on finding somebody to complement you. There's no such thing as finding someone to replace you because you are the entrepreneur. It is your vision.As entrepreneurs, we are the risk-takers. the progress and success depend on us because we have that entrepreneurial spirit and this is our company. Remember, Ideally you want the whole organization to have elements of that spirit but it can not replace that spirit.A Divine Storm In Your Life And Knowing How To Navigate That Divine Storm.Mikes says, "I was frustrated, confused and exhausted. ‍I knew I had to make a change." See what Mike did to change.Follow/Connect With Lee Here:Website: https://marketingagencycoach.com Follow/Connect With Mike Here:Website: https://www.mikezeller.com/

Jeff Bullas, one of the top influencers on the planet talks about his journey and the top three things he would advise agency owners they must do. Not only is he ranked as one of the top 20 influences, but he is also a wealth of knowledge according to Forbes and many other major publications. I highly advise you to go check out Jeff bullas.com after listening to this podcast and check out just some of his amazing resources. I actually love the topic we talk about in this episode. We discuss personal hygiene like shaving every day and do you brush your teeth. Trust me, you are going to love hearing Jeff’s journey, from his failures to successes.Jeff talks about the Tall Poppy Syndrome in Australia. This syndrome is very real and it is where they do not talk about themselves very much because.  In Australia, if you talk about yourself too much it's called bragging - but in the United States - It's called marketing.  Jeff talks about himself and his journey through stories and real-life experiences - the Australia way:) Shortly after Jeff turned 50 he started to figure out what his purpose was. It took him a long time to discover why he was on this planet. In the middle of a divorce, he lost his family home, had to close down his business, and essentially was homeless. He had to move in with his brother and that was when his eyes were opened to how he needed to change his life.You don't learn from comfort. You learn from discomfort.In 2008, during his phase of discomfort - he found his passion - the digital world. When social media was the Wild West, he first joined Twitter and in time started working at a digital agency helping build online stores. He would wake up at 4:30 in the morning and write content and realized he was really good at it. Hear his story about the traffic starting to grow and within a few years, he reached 5 million visitors a year and had nearly 600,000 followers on Twitter! He has mastered content creation to attract an audience.Jeff was doing all the writing, doing all the work and so he needed a way to actually scale it and put in place systems and processes so he could create content at scale. That's what he and his team are doing now. He realized his passionate purpose is to actually try and help people get their voice out to the world. What he loves about social media is it allows you to bypass the gatekeepers, the media moguls.Then hear his top three things regarding social media.Learn to use digital advertising that's paid, don't expect it to be organic. Test different platforms. Don't assume that what you are running is going to work for you. He says sometimes they test up to 72 different formats of an ad. And, do not just test the ads also test the platformsDone is better than perfect.I asked Jeff if anyone is looking to start at the end of the content world, what are a couple pointers on creating content at scale would you give them? He gave advice coming from someone who's been doing it for a long time, at a very, very high level. It is good stuff starting with how he decided to get other people to write for him and how you have the ability to take content and turn it into a variety of media. Don't over complicate things. The Jeff Bullas show is an evolution of his blog and website, taking it to a whole new level. They interview some of the most fascinating entrepreneurs from all around the world, especially those that are focusing on the digital space. https://www.jeffbullas.com/jeff@jeffbullas.comhttps://www.facebook.com/jeffreybullas/https://www.linkedin.com/in/jeffbullas/https://www.instagram.com/jeffbullas/?hl=en

Knowing The Value Of An Agency Coach And Finding The Right Is Priceless - Learn Why! - The Third Digital Gold Rush.I Had The Honor Of Interviewing A Wonderful Brother From Another Mother, Lee Jackson. He Is An Agency Coach And Runs A Couple Of Agencies In His Spare Time.  In this episode, Lee and I talk about... Dropping The Stigma and Pride And Asking For Help...Knowing the value a coach brings into one's life and discrediting the idea of being weak if asking for advice. Something that I have found is there seems to be a little bit of stigma when asking for guidance. It's almost like if reach out to a coach - you're asking for help - and that is a bad thing. We both talk about having these moments in our careers that made us second guess what we were doing and realize we may not know everything! Hear our stories and the amazing outcomes!Embrace Being An Entrepreneur But Get Rid Of The AttitudeAt The End Of The Day, Running A Business Is Running A Business You Need More Than A Passion, You Need A Solid FoundationEntrepreneurs When Held Accountable - Performance SkyrocketsTop 3 Things To Look For When Looking For A CoachLet's Let's Talk About - The Digital RenaissanceEmbrace Being An Entrepreneur But Get Rid of The Attitude.As entrepreneurs, we have this Spirit in us that just is there and we will move mountains, there is no stopping us. If you are a true pure entrepreneur, you don't care how many brick walls there are. It's just a matter of running through them. BUT, sometimes that attitude can be a stumbling block and we have to recognize it.At The End Of The Day, Running A Business Is Running A Business  You can be really successful based on your talents and based on the personal brand and the energy that you give off. You are running a business that is ridiculously inefficient! Lee talks about his foundation and how it is absolutely a must when running a business. Learn about accountability rhythms of a company.Entrepreneurs Need To Be Held Accountable!For the most part, entrepreneurs do not like people holding them accountable - But when they do have someone holding them accountable -  their performance skyrockets. Top 3 Things To Look For When Looking For A CoachBasically, you need a coach for the entrepreneur side of you, for the manager side of you and the employee side of you.  Make sure that all those three people inside of me are being coached.  Let's Talk - The Digital RenaissanceBusinesses have now realized that the internet is the single most important way of communicating and connecting as a way of doing business. The bricks and mortar finally realize they need to get online agencies in the best space possible. I talk about the Gold Rush. I'm calling it the third digital Gold Rush. There's not a CEO worth their salt on this planet right now that's not using this downtime to dramatically plan out a beef-up of their digital infrastructureHear Lee Jackson talk about the 1000-year-old Pub in his home town making the digital transformation! They have been in business for 1000 years for a reason!! Now is the time for agency owners to shine. Listen and Learn how.Click Here for the full TranscriptFollow/Connect With Lee Here:Website: https://www.marketingagencycoach.com Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup 

Learn How To Turn YouTube Into A Lead Generating Machine For Your Agency. YouTube Directly Affects All Of Your Social Media - See How To Master It!Liz Germain is a rock star when it comes to YouTube! In this episode, Liz and I talk about how to turn YouTube into a lead generating machine for your agency. Using YouTube directly affects all of your social media! Liz Germain helps grow and monetize YouTube specifically for online businesses, coaches, entrepreneurs and agencies.The Three Core Elements Of Her YouTube Mastery ProgramYouTube is A Search Engine - Owned By GoogleVideo Marketing Strategy Converts On Average 49% MoreTwo Case Studies Create A Habit To Turn Viewers Or Subscribers Into BuyersCreating The Three Channel PillarsTop Three Techniques To Get Subscribed QualifiedYouTube Growth CourseLiz Germain, founder of Vidfluence LLC, helps online businesses grow and monetize YouTube using video marketing automation and YouTube SEO. She is a leading expert in YouTube organic strategy. Liz has generated over 100 million organic YouTube views and tens of thousands of leads for Vidfluence clients across industries. Realizing you can do the work once and just have it live there and have it generate leads forever!  It is all about working smarter, not necessarily harder.YouTube is A Search Engine - Owned By GoogleLiz teaches people how to really master YouTube SEO, and the keyword strategy to pull in targeted organic leads to your business and into your sales funnel. If you do a Google search now you will find like three to four different videos right there at the top. Right. Yeah, it's very challenging to actually rank on the first page on Google, especially for agency-related search terms. But the thing is, YouTube gives you a competitive edge.Video Marketing Strategy Converts On Average 49% MorePeople who use video in their marketing strategy convert on average 49% more than people who do not and 80% of online consumer traffic is Video Traffic.YouTube is your video platform of choice, video in general is one of the best ways to market and promote your business. Turn Viewers Or Subscribers Into Buyers!Liz breaks down the top four things she would recommend to everyone on how to monetize your YouTube videos.Number One - Selling your own programs, services, products, etc.Number Two  -  Affiliate marketing.Number Three  - Brand deals and sponsorship. Number Four - Adsense revenueCreating The Three Channel PillarsPillar One - It's really, really critical in the first two seconds of someone landing on your channel that they understand this channel is going to be covering around three different topics.Pillar Two - One of the biggest mistakes is using YouTube for marketing purposes, by putting every single social platformPillar Three - Always giving a verbal call to action at the end of the video, because if somebody watched the entire video, they are clearly interested!YouTube Growth Course Start with “help” content first, and then do the keyword research process in their  YouTube Growth Course. It will literally take you step by step through the process and show you how to use the different YouTube plugins like VidIQ. It walks you through the process so even if you have no idea what you're doing, You got this! It gives you the templates and spreadsheets that make it easy.Liz gives a few wisdom nuggets and a shameless plug on how she can help you.Click Here for full transcripthttps://www.marketingagencycoach.com 

Are You Truly Taking Advantage Of Your KPI Dashboard? Do You Want Residual Income?In today’s episode, I am talking with Allie Quigley and she is one of the founders of a company called Impravado. What they do is help you aggregate in real-time all the KPIs. There's a lot of benefits from all the KPIs - She breaks down those benefits. I wanted to get her on my podcast because who does not want to increase your residual income, right? True Ability To Be Able To Validate Your Hard Effort. Automate that entire process for you, you connect in, they pull in all the data for you.Real-time KPI dashboard is an absolute game-changer.Don't even need a technical background - they do it for you!Have six or seven campaigns going at once.Watch an actual demo of Impravado!True Ability To Be Able To Validate Your Hard Effort.Ali shows you how a platform like Impravado can allow you to aggregate whether it be from Google Analytics, Facebook insight, you name it, you can pretty much pull all that stuff into a centralized real-time KPI dashboard. The reason why this is so important is because often times marketing teams are spending entirely too much time on the wrong tasks.Automate The Entire Process, You Connect In, They Pull In All The Data For You!Right now you might spend 50 hours a month pulling all this data from these sources, then you spend 300 hours on the actual cleanup. From there, it takes you 10 hours just to put the report together. With Impravado, they automate that entire process for you, you connect in and then they pull in all the data for you. The impacts of this can be huge - Your ability to make decisions much more quickly, your campaigns become much more efficient, because you have more time to spend on the actual optimization. Don’t Even Need A Technical Background - They Do It For You!Having a real-time KPI is an absolute game-changer for sure!! It is unbelievable to see your average hourly rate, your billable hours, your profit margin ...everything at a glance! And, you don't have to have any sort of technical knowledge or background to be able to get your hands on this data! So, hypothetically, if you're running a campaign, a brand awareness campaign in Facebook, a closed campaign after being pix-elated in Facebook and Google - you have six or seven different campaigns across all the different things. With Impravado, you can pull all of that into one centralized platform and give a true aggregate number of return on ad spend across all platforms for that one campaign! WHAT!!  I mean, the value in that alone!Watch An Actual Demonstration Of The Process!Ali goes through and breaks down the process, answers questions and explains how the system actually works! She describes how Impravado is for all types and sizes of agencies and why it has been so successful!Question And Answer Time!Lee and Ali go through and answer the questions that come up and reply to comments regarding Impravado. If you are serious about saving time and bringing in more residual income, this is a must-see episode! Learn how your KPI dashboard works and use it to your advantage.Click Here for the full transcriptFollow/Connect with Lee Here:Website: https://www.marketingagencycoach.com Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup Twitter: https://twitter.com/Agency_Coaching