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Fear in Advertising...

Fear in Advertising...

2021-02-0913:47

On episode #48 of the Rethink Marketing Podcast, Colin and Eric share insights on using fear in advertising.  Cyber criminals, fatal accidents, medical emergencies, and all manner of danger have plagued commercials and ads for decades to inspire fear into audiences.  This begs the question when does it actually work, and when does it backfire?  What do marketing leaders need to rethink around scaring audience segments into buying?  How can marketers and advertising leaders leverage an understanding of fear of missing out (FOMO), fear of inconvenience, and fear of loss?  Have a listen, no need to be afraid!We would love to hear from you.  Do you have topic recommendations to suggest or a guest recommendation?  Do you have feedback we need to hear?  Let us know what you're rethinking by emailing us at: take5@reed5group.com.Visit the Rethink Marketing Podcast Website at: https://www.take5thepodcast.com
On episode 47 of the Rethink Marketing Podcast, we dive into SEO trends for 2021! Local search, link building, citations, long-tail keywords: what does it all mean for your SEO strategy as we kick off a new year of Google algorithm updates? Search engine optimization expert and thought-leader Greg Gifford joins the Rethink Marketing Podcast to let us know! Check it out!We would love to hear from you.  Do you have topic recommendations to suggest or a guest recommendation?  Do you have feedback we need to hear?  Let us know what you're rethinking by emailing us at: take5@reed5group.com. Visit the Rethink Marketing Podcast Website at: https://www.take5thepodcast.com
Episode #46 of the Rethink Marketing Podcast . Every year, a certain football game commands more than $5 million for a 30-second ad. Many of them rely on humor to make their brand memorable and drive online traffic to share their commercial. The question is this: does humor in advertising actually work, or does it just make commercial breaks slightly more bearable?  Give it a listen!   At the very least enjoy a few marketing & sales jokes that frankly aren't that funny!We would love to hear from you.  Do you have topic recommendations to suggest or a guest recommendation?  Do you have feedback we need to hear?  Let us know what you're rethinking by emailing us at: take5@reed5group.com. Visit the Rethink Marketing Podcast Website at: https://www.take5thepodcast.com
On episode 45 of the Rethink Marketing Podcast, we chime in on understanding when (if ever) multiple calls to action can make a big difference for marketers and the businesses they represent. Marketing theorists find themselves in one of two camps: those who advocate for a single, clear call to action and those who espouse secondary, even tertiary, softer calls to action. Which method is right for you? Are you hindering conversions by being on the wrong team? Have a listen !Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from?Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.comVisit the Rethink Marketing Podcast Site at:https://www.take5thepodcast.com
On episode 44 of the Rethink Marketing Podcast, speaker, author, influencer, entrepreneur, and award-winning marketer Tara Hunt joins the show to help us rethink our presumptions and misconceptions about social media’s role in our marketing plans. Stop selling and start listening--to your network and this episode! Can businesses truly realize positive ROI by investing in relationships with communities of customers online? Can they survive if they don’t? This is a fun episode with many insights and stories. So check it out and hear what Ms. Rogue (Tara Hunt) thinks about all of this!Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from?Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.comVisit the Rethink Marketing Podcast Site at:https://www.take5thepodcast.com
On episode 43 of the Rethink Marketing Podcast, we discuss "Soft Skills" and their importance to the modern-day marketer. While certifications, technical ability, and overall acumen are impressive, it's the understanding and use of soft skills that will make an impact on those you lead and collaborate with. Many marketing qualities aren’t learned in a set amount of time; instead, they’re innate or cultivated through years of hard work and experience “Soft skills” are more difficult to quantify than hard skills. They include personal attributes like empathy, honesty, work ethic, and more. "Soft Skills" are less specific and teachable than hard skills but they are often more indicative of how we will perform in given situations. So walk a mile in our shoes and have a listen!Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from?Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.comVisit the Rethink Marketing Podcast Site at:https://www.take5thepodcast.com
On episode 42 of the Rethink Marketing Podcast, we discuss "Soft Skills". Look, there are plenty of crucial sales skills you need to have a successful and effective sales career. But beyond knowing how to use a CRM, how to create a sales forecast or when to close you need to be in tune with your soft sales skills just as much as your technical sales skills. It’s great that you’re able to use the latest software or have mastered Excel spreadsheets, but if you aren’t someone who is able to really develop relationships with customers, you won’t get very far. Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from? Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.comVisit the Rethink Marketing Podcast Site at:https://www.takefivetherethinkmarketingpodcast.com/
On episode 41 of the Rethink Marketing Podcast, we are joined by an acknowledged authority on evolutionary psychology and conversion rate optimization Tim Ash. Tim is an international keynote speaker, and best selling author of "Unleash Your Primal Brain" and "Landing Page Optimization". He has been mentioned by Forbes as a top-10 marketing expert and by Entrepreneur Magazine as an online marketing influencer to watch. This episode is a fun rollercoaster ride where we talk physiology, neurology, psychology, biology and of course some marketing and sales! Have a listen we think you will hear some great insight from a someone who understands the human operating system!Talk to us. Do you have topic recommendations to suggest or guests you would like to hear from? Do you have feedback we need to hear? We would love to know what you are thinking!Email us at take5@reed5group.comVisit the Rethink Marketing Podcast Site at:https://www.takefivetherethinkmarketingpodcast.com/
On episode 40 of The Rethink Marketing Podcast, we dive into another conversation around audits. Specifically, marketing audits and why in fact they matter. As humans we need to know what is going on with everything in our lives so we can practice self-improvement or just gain understanding. Well, your marketing is no different. So join us & take a listen as we discuss three specific steps in a successful marketing audit and share what we hope is some useful perspective. Remember, if nothing changes then nothing changes! Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/
On episode 39 of the Rethink Marketing Podcast, we are joined by CEO of Heficed and CEO & co-founder of IPXO, Vincentas Grinius. He explains why he is working toward internet sustainability and the crucial role planning and preparation have for business success. As a tech startup founder and entrepreneur, Vincentas has seen what works and what doesn't in building and marketing high-tech enterprises. What global problem can you build a business to solve? Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com
On episode 38 of take5: The Rethink Marketing Podcast, Eric & Colin dive into the do's and don'ts of sales contests. Sales contests can deliver many great outcomes from building morale, creating team unity and driving revenue. But there is more to a sales contest than just saying "let's do one"! What are the desired outcomes for the company? What are the desired outcomes for the staff and team? Are the rules of the contest crystal clear to all participating? Does the contest deliver equitable opportunity? These are basic questions but like most things in life when we take the basics for granted, we can find ourselves in trouble and sales contents are not immune from that. Sales contests IF DONE RIGHT can be a great way to launch into 2021. So, have a listen put some thought into it and have an amazing contest!Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/
On episode 37 of take5: The Rethink Marketing Podcast, we discuss the idea of giving in the holiday spirit! What does that mean on a marketing and sales podcast? It means as marketing and sales professionals we certainly understand the importance of reputation management and the power reviews can have on businesses and people. So in the spirit of Christmas lets support our clients, partners and the businesses we value. A little love goes a very long way! It's a quick hitting on point episode, have a listen!Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/
On episode 36 of The Rethink Marketing Podcast, entrepreneur, business visionary, author, and sustainability expert Steve Melink (founder and CEO of Melink Corporation) shares his experience starting and growing a successful business; attracting and retaining top talent; branding and brand building; separating payback from strategy; and, of course, embracing sustainability. Steve’s insights are relevant to business leaders, entrepreneurs, marketers, and anyone earning a livelihood by following their passion. You’ll learn how Steve built an internationally influential brand with integrity and humility at the foundation, and, we sincerely hope, he can inspire you to do the same—or at least to build a more sustainable organization.Your opinion matters, so please leave us a review and let us know how we are doing!Questions, thoughts, topic and gust suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/
In the Rearview:

In the Rearview:

2020-12-1514:32

On Episode 35, of The Rethink Marketing Podcast, Colin and Eric each offer up one thing to leave behind in 2020 or at the very least to "RETHINK" it's use in 2021. certainly, 2020 had many challenges culturally, personally and professionally and as such the need to think hard on the upcoming strategies is crucial. We understand that our two items our not on everyone's list and the list is likely bigger than just two. However, the real point of the episode is to think of what they are for you and focus on return of effort. As we move into and through 2021 return of effort will be paramount. In fact, we believe it is where we need to plant the flag to insure 2021 is the year to get back on track. So have a listen and rethink, refocus and decide what no longer has a place in the future plan for your success. Your opinion matters, please leave us a review and let us know how we are doing!Questions, thoughts, topic and gust suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/
On Episode 34, Mark Perone of Rethink Revenue joins Colin and Eric to explain his formula for helping businesses consistently set sales records year after year. We dive into identifying and replicating opportunities, building trust, Zero Point Selling, Customer Relationship Management (CRM), cold calling, and (of course!) the relationship between sales and marketing. Just because prospects aren't ready to buy when you’re ready to sell doesn't mean you can't consistently grow your top line revenue! Join us as Mark presents some practical ways that sales managers, business leaders, salespeople and organizations can sell more than they ever have before! Your opinion matters, so have a listen, leave a review and let us know how we are doing! Questions, thoughts, topic and gust suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/
On episode 33 of take5: The Rethink Marketing Podcast, we discuss the idea of marketing teams all too often falling into one of two camps. First is all but ignoring lead generation in favor of branding web traffic, or another metric. The other camp is emphasizing lead generation too much and missing out on longer buying cycles, up-selling, and so on. Where should marketing, advertising, and communications leaders guide their teams to balance lead generation and the next generation of marketing strategy? Join us as we take a look! Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/
On episode 32 of take5: The Rethink Marketing Podcast, Jami Goldstein of the Greater Columbus Arts Council joins Colin and Eric to share her experience and insight on communications, partnerships, and advertising. Marketing leaders and business decision makers can learn a lot from the complex multi-tiered, multi-objective and multimillion dollar fundraising and community engagement efforts by arts councils. Successful advertising campaigns rely on audience segmentation, personalized messaging, and consistent campaigns to galvanize infrequent customers to become raving fans. Have a listen, enjoy the show! Your opinion matters. Please leave a review and let us know how we are doing!Questions, thoughts, topic and guest suggestions can be sent to take5@reed5group.comCheck out the rethink marketing website at https://www.takefivetherethinkmarketingpodcast.com/
Unicorns Don't Exist!

Unicorns Don't Exist!

2020-12-0114:04

On episode 31 of take5: The Rethink Marketing Podcast, we look at the idea or problem of being too focused on your marketing targeting efforts. The idea of looking for the perfect client or customer while enticing, can lead to targeting yourself right out of the acquisition conversation. We have become so focused on finding the perfect fit that we are losing out on the opportunity to convert good fits, likely fits and potential fits. While the idea of finding the UNICORN would certainly be fun and fantastical it is not the best use of your time or your sales and marketing resources! Have a listen, loosen up the targeting filters and increase your return on effort!Please leave a review for us we would really appreciate your opinion and thoughts on how we are doing!Questions, thoughts topic suggestions, guest recommendations? We would love to hear from you. Please let us know at take5@reed5group.com.Check out our website at takefivetherethinkmarketingpodcast.com
On episode 30 of take5: The Rethink Marketing Podcast, Eric and Colin look at a few different ways of approaching how to take your business to market. How should the relationship between sales execution and product development look? Should you make what you sell or sell what you make? Interesting questions. If you could ask Henry Ford and Bob McDonald these questions you would likely hear two very different responses. Who is the chicken and who is the egg? Have a listen and let us know what you think. Please send your thoughts, questions, and feedback to take5@reed5group.com.Check out our website at takefivetherethinkmarketingpodcast.com
On episode 29 of take5: The Rethink Marketing Podcast, Christoph Trappe, a Top 14 Marketer, joins Colin and Eric to talk about avoiding annoying content, overcoming content stage fright, learning from your mistakes, gauging return on effort, processes for inspiring creativity, writing content that actually gets found, and, most importantly, keeping your content marketing going—doing it one time won’t work! have a listen, enjoy the parade! Let us know what you think. Please send your thoughts, questions, and feedback to take5@reed5group.com.Check out our website at takefivetherethinkmarketingpodcast.com
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