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Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector. My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists. In this episode, we talk about:Why data and research should be the foundation of your marketingWhy we all need to get better at listening to young people and acting on that informationWhy firms need a proper budget for researchThe differences between B2C and B2B marketingThe missing layer of leadership in marketing teams and what can be done to fill itThe Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas Marketing websiteThe Property Marketing Strategists websiteThe Property Marketing Lounge podcastLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Welcome to my first proper solo episode of  The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications. Anyway, do take a listen to this short solo episode and do let me know what you think.The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities ResourceAs mentioned in the episode I've created the following:Sustainability communications resource web page and guideBuild Up Networking Community Ways you can support this showIf you like this show don’t forget that you can help me to spread the work bySharing about the show on socialLeaving us a review on Apple or SpotifyOr telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviewsLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Today’s special interview is a deep dive into ‘Securing PR without projects.’ My guest was creative PR expert Hannah Cox MCIPR.We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews Resources Abbas MarketingHannah Cox CreativeAnswer the publicLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026.  If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth. We cover a lot of ground including:What to think about when picking a topic and format for your podcastWhy starting off  as a guest is a good way to get to know the podcasting ropesHow to pitch successfully to secure podcast guest interviewsWhat to think about when choosing a podcast hostHow to register your podcast Tools to get started and to help manage your podcast ·The pitfalls of ‘free’ tools and what to look out forThe Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas MarketingHenbe CommunicationsCommunications Strategy That WorksSpeakPipeMemo.fmPodfollowZencastrLibsynBuzzsproutGaragebandAudacityLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took  a deep dive into ‘How to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.We covered a lot of ground including:what to postwhat makes a good postwhat types of posts to do and how often to postwhy going viral isn't everythinghow to stop the scrollwhy you need to engage and comment not just postAnd loads, loads more. It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience. The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news. Ways you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesAbbas MarketingStacey MeadwellJohn EspirianLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things. We delved into:The difference between responding vs reacting when it comes to biddingThe importance of having the right mindset as a bidder and how it can positively transform how you work. Networking tips both online and in real lifeThe Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing newsWays you can support this show If you like this show don’t forget that you can help me to spread the work by:Sharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesThe Abbas Marketing websiteBlinqLeonie ThomasLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show. My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into ‘How to improve your website without spending a ton of money’.  This episode was recorded live on LinkedIn on Monday October 03 2022. The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.  And don’t worry it’s still hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy that bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing newsWays you can support this showIf you like this show don’t forget that you can help me to spread the work bySharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesThe Abbas Marketing websiteTom Garfield Website Microsoft ClarityGoogle AnalyticsHotjarLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Hello and welcome to The Built Environment Marketing Show and I’m still your host Ayo Abbas from Abbas Marketing. This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07. And the biggest news is that we're going live every day this week.  W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes. The lineup is: Monday Oct 03 How to improve your website without spending a ton of money – Tom Garfield https://lnkd.in/eesUYnF7 Tues Oct 04 Putting your best business foot forward to win work – Leonie Thomas https://lnkd.in/ewAmvGVS Weds Oct 05 How to get your LinkedIn activity firing on all cylinders – Stacey Meadwell https://lnkd.in/efYWCEJn Thurs Oct 06 Podcasting - a route to grow your business? – Emma Drake https://lnkd.in/evAAvAkB Fri Oct 07 Securing press without projects – Hannah Cox MCIPR https://lnkd.in/eRWzhhXr  Hope to see you live or if not make sure you hit the follow button wherever you tend to listen to podcasts and I look forward to seeing you then. Let's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant. To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you.   The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes. See you in September!Let's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, today’s interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of. In this episode, we look The importance of brand, tone of voice and writingHow to help a firm with over 40 years of history be cool and braveAnd the challenge that engineers face when it comes to communications and communicating in general Timestamps00:05: Introduction 01:46: Chris's background 06:50: Starting at Price & Myers 07:25: Lack of face-to-face during lockdown 09:17: The Price & Myers website and how it is portrayed 13:47: Engineers vs architects when it comes to communication 16:26: Price & Myers' approach to marketing 19:09: The PANDA tool 24:59: Becoming more inclusive and diverse 31:04: Encouraging children into engineering 34:43: Remote studio setup 39:22: Advice for those in the business, including business leaders 46:29: Final thoughtsMarketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing newsHelp support the showIf you like this show don’t forget that you can help me to spread the work bySharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesThe Abbas Marketing websitePrice and Myers WebsitePANDABuild UPLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
If you’re looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you.  It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.   In this talk we look at: Moving from a regional led to sector led strategyHow listening holds the key to marketing successHow to hire and get the most out of marketing teams including interimTimestamps00:04: Introduction 03:43: All about RLB 06:18: Joining a new team during lockdown 09:43: Restructuring from regionally-led to sector-led 11:34: Other marketing challenges 13:50: The marketing team approach 15:28: Levelling up, and UKREiiF 17:39: Taking a direct marketing approach 19:36: Delivering the right narrative and adding value 20:32: Defining marketing success 21:40: Employer of Choice campaign and being yourself 23:44: Advice for taking on an interim role 25:19: For those looking to make their mark in marketing… 28:05: Final thoughtsMarketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing.  The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com   Sign up for my monthly roundup here for the latest built environment marketing newsHelp support the showIf you like this show don’t forget that you can help me to spread the work bySharing about the show on socialLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.Your support is much appreciated and helps more people to get to hear our interviews ResourcesThe Abbas Marketing websiteCaroline's Consultancy websiteRider Levett Bucknall websiteLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
I’m finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020.  As it’s Digital Construction Week, this conversation feels even more pertinent covering ‘Strategy, technology & digital’. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. Key takeawaysUsing more digital channelsFocus on attracting and retaining the best talentBuilding relationships & networksBeing mindful of othersLinksPodcast host - Ayo Abbas Pascale Scheurer Surface to AirPerkins & WillRay KurzweilPeter DiamandisLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Have you figured out the tone of voice for your business and what matters to you and most importantly clients?  Does your communication style really embody who you are?My guests are writer Juliette Mitchell from Architypal and Darren Leach and Simon Drayson from architectural practice George and James. In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people!  We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what they’re doing now to market their business. Timestamps00:04: Introduction 02:42: Where the name George & James Architects comes from 03:27: How George & James started 05:19: Meeting Juliette and developing the website 12:11: Wanting to remain professional 15:35: Words shape the business 19:17: A shameless plug for new staff, and the blog 25:02: Website FAQs 28:20: Advice for starting to develop a web site 33:01: Archiboo shortlist and the RIBA plan of works 39:18: Final thoughtsMarketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing newsSharing is caring If you've learned something from listening why not share it with one other person in your network who you think will find it useful.  As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show.  Oh, and thanks by the way, your support is much appreciated.  ResourcesThe Abbas Marketing websiteThe George and James websiteThe Alternative Guide to the RIBA Plan of WorksThe Architypal websiteLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs.  This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address.  Key Takeaways   The importance of personal brand and how that can help companies and build trust  The role of smart cities and digital infrastructure in a post covid world  Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode. Resources  JacobsPivot ProjectsThe Urban TechnologistAbbas MarketingLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives. Timestamps00:00:00: Introduction 00:01:38: Tanisha's and Luke's collectives 00:04:02: Luke's three steps 00:07:49: Tanisha's MO 00:10:37: Clients' benefits from employing a collective 00:13:31: Downsides to collectives 00:17:17: Collective success stories 00:22:42: How to appoint a collective 00:27:24: Be prepared to receive honest feedback 00:35:39: Final thoughtsMarketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done.  Check out episode 1 here -  group/online programmes and episode 2 here - consultants/independents. Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news Rate and review If you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show. ResourcesAbbas Marketing Comms Crits LDN Collective Concept Culture Neve.agencyLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Have you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you. My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at:·      how the consultant/freelancer model works·      how to find the right consultant for you ·      how to clarify what you want: strategy, strategy and implementation or just implementation·      how consultants can being a fresh communications perspectivesMarketing In Times of Recovery is the built environment marketing podcast and this is the second part of my marketing models mini-series which looks at different ways to get your marketing done.  Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing.  Sign up for my monthly roundup here for the latest built environment marketing news Rate and reviewIf you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show. ResourcesAbbas Marketing  Julia NichollsDominique StaindlLet's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done.  In this first episode we take a look at group and online programme by interviewing Nikita Morell and Sara Kolata who share why they think this is the marketing model for the future.The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency. Rate and reviewIf you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.ResourcesAbbas MarketingNikita Morell's Site Smart programme - enrollment closes 1st April Sara Kolata's 7 Day Challenge Let's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  We are back after an extended end-of-year break.This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models: Different Ways To Get Your Marketing Done. The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency.  In this series of episodes, we look at three other ways which are group/online programmes, consultants/freelancers and collectives.   The episodes will go live weekly from next Friday.  Then we'll be back to our usual bi-weekly interview format. Rate and reviewIf you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.Let's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Welcome to a very special episode of Marketing In Times of Recovery.  I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing. My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will inspire your marketing efforts into 2022. And this roundup features:Susie Lober, Lo Marketing,  Episode 15Emily Binning, WSP, Episode 16George Bradley, BVDS, Episode 17Nikita Morell, Dave Sharp and Amy Edwards,  Episode 19Rebecca Snow, Stiff + Trevillion, Episode 20Stephen Melville and James Solly, Format Engineers, Episode 21Vivi Korama Kala, Jestico and Whiles, Episode 22Danielle Regan and Dave Hendy, Mace, Episode 23Iben Falconer, SOM, Episode 24Magnus Strom, Strom Architects, Episode 25Helen Kettleborough, Gleeds, Episode 26Trudy Lewis, Colinear, Episode 27If you've liked this episode and the series throughout the year please do give us a Christmas share on social media so that more people get to hear about the show.   Have a lovely break and I'll see you in Feb 2022. Let's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And I’m your host Ayo Abbas, founder and director of Abbas Marketing.  Today my guest is Trudy Lewis from Colinear.  Trudy is a communications consultant, an exec coach and a podcaster so there was a lot of topics for us to talk about. I’ve known Trudy from when we both worked at Mace so this interview was a fun one to do. We look at: how construction firms can strengthen what they do internal comms wisdelving  into what leadership consulting entails and how it can help leaders to excelpodcasting and how it can supercharge your business.  This episode was recorded on 16 November 21Rate and reviewIf you like the show and you’re listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if you’re feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.ResourcesAbbas Marketing Colinear Calm Edge Rebels Let's talk about your marketing challengeGot a marketing challenge that you're grappling with? Why not drop Ayo a line to set up an initial chat to talk things through.
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