The Pop-Marketing Podcast

This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and I know you'll find it as interesting and inspiring as I did.Follow Ian Baer:LinkedIn: https://www.linkedin.com/in/ianbaer/Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus!More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook.We talk through each part of the mix and dig into how they used this blend to help build Kevin Hart's Laugh Out Loud Network from the bottom up. Will is an awesome guest and I'm sure you'll find this chat as brilliant and inspiring as I did.Follow Will Campbell:LinkedIn: https://www.linkedin.com/in/1willcamp...Instagram: https://www.instagram.com/1willcampbe...Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus!More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter.The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games. Brandon chats it up on all this and more, giving marketers and brands an insider view of the culture of gaming going into 2024!Follow Brandon Painter:LinkedIn: https://www.linkedin.com/in/brandonpainter/Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to connect you with people that match your vibe, not just your type. Using data for more than just advertising, the successful groundswell launch of Archer (a dating app built for gay, bi & queer men) & bringing in Bravo with the recent Tom & Ariana scandal from Vanderpump Rules, this chat has it all!Follow Michael Kaye: LinkedIn: https://www.linkedin.com/in/michaelkayepr/Instagram: https://www.instagram.com/michaelkayepr/Twitter: https://twitter.com/MichaelKayeNYDon't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend. We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by tossing traditional marketing tactics in the bin. We learn how Slö Jeans has created a community around Gen Z's need to be heard, be sustainable and for the love of god have real pockets.Follow Kristian Hansen: Twitter: https://twitter.com/kristian_sloInstagram: https://www.instagram.com/kristian_slo/?hl=enLinkedIn: https://www.linkedin.com/in/kristian-hansen-62280b146/Linkr.ee: https://linktr.ee/KristianfrommntnDon't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus! More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Our annual Halloween Spooktacular episode - Tim Canton, Director of Experiential Activations for Thirteenth Floor, Co-Founder of Panic Fest & resident expert in all things horror joins us to talk about his journey and love affair with the horror genre, bringing the worlds and characters of horror & fantasy from film to the real world for fans to experience in a new way and how film studios like A24 & Jordan Peele's Monkeypaw Productions are tapping into fandoms in a new way, outside of the single character or movie franchise. Learn more about Tim Canton & Thirteenth Floor:https://timkccanton.com/https://thirteenthfloor.com/More from The Pop-Marketer:https://qrco.de/bcI85K

What if children held the keys to the future of marketing and pop culture trends? In this episode of The Pop-Marketing Podcast, I sit down with Terence Burke, SVP of Research, Editor-in-Chief of KidSay's Trend Tracker, and Ryan G Scofield, VP of Marketing, to explore how they extract and analyze insights from the most genuine and unfiltered audience - kids. Whether it's their take on the Metaverse, slang, or the latest tech gadgets, the kids seem to know what's coming next. Tune in and discover how these youthful voices are predicting and influencing what's next in pop culture.Follow Terence Burke and Ryan G Scofield:Twitter: Terence Burke [https://twitter.com/tburke_kidsay]Ryan G Scofield [https://twitter.com/RyanGScofield]LinkedIn: Terence Burke [https://www.linkedin.com/in/terenceburkekidsay/]Ryan G Scofield [https://www.linkedin.com/in/ryangscofield/]More from the Pop-Marketer, Joe Cox https://qrco.de/bcI85K

This week, we're talking toys with Kyle Wlodyga, Associate Art Director at Super7. Kyle is the Papa Emeritus III of toy design, blending his love of all things metal and plastic into some of the most iconic pop culture-guided action figures and collectibles ever created. We talk about the explosive growth of pop culture collectibles, their origins, what a blind box is, and we go deep behind the scenes on how the sausage is made from licensing, distribution, partnerships, and toy mold Tetris?It's an all-access pass through the fandom-fed and nerd-led collectible industry, so buckle up, cuz this episode is a headbanger.

Get ready for a crash course in scarcity marketing! On this episode of The Pop-Marketing Podcast, I'm hanging out with Dr. Mindy Weinstein, author of "The Power of Scarcity" and all-around scarcity marketing expert. We'll be chopping it up about everything from sneaker drops to eSports and how these brands are harnessing the power of FOMO to hook their customers. Tune in for a smart and fun journey down the rabbit hole of how human behavior drives everything from great marketing to famdoms!

Are you ready to learn the secrets of fandom marketing? In this episode of The Pop-Marketing Podcast, I sit down with Jenny Stiven, a veteran of the entertainment industry, with Fox, Universal, and Lucasfilm. She shares her unique insights into the world of fan marketing, providing valuable strategies for brands looking to engage with fandoms. Hear about her journey from Lucasfilm to her current role advising brands, making her a true pioneer in the field. Don't miss this episode - you're sure to learn something new about the powerful world of fandom marketing.Follow Jenny Stiven:Twitter: @JennyStiven https://twitter.com/JennyStiven TikTok: @GeekWithGrayHair https://www.tiktok.com/@geekwgreyhair LinkedIn: https://www.linkedin.com/in/jennystiven/Don't forget to Like, Comment, Share, and Subscribe for more fascinating insights and interviews in the magical land between pop culture and brand marketing.More from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Roaring into the world of branding and design with the strength of a T-Rex, this episode of The Pop-Marketing Podcast is set to be a thrilling adventure!Your host, Joe Cox, teams up with the Principal and Chief Strategist at Dyno Creative and Adjunct Professor at Laguna College of Art & Design, Daniel Adoff, to uncover the Jurassic-sized impact of design on the ever-evolving landscape of pop culture.We journey through the realm of brand evolution, exploring how household names like Taco Bell, Burger King, and Pepsi manage to constantly redefine themselves. We dig up treasures from the world of art and illustration, delve into the magic of storytelling through imagery, and advocate for a design time-travel back to the Renaissance.From the future-forward appeal of Augmented Reality to the controversy surrounding ethical data acquisition, this episode is your ticket to an unforgettable pop-culture escapade. Don't let this branding blockbuster become extinct, make sure you tune in!More stuff about Daniel:https://dynocreative.com/https://www.linkedin.com/in/danieladoff/https://www.instagram.com/dynocreative/?hl=enMore stuff from Joe:https://qrco.de/bcI85K

This week on the Pop-Marketing Podcast, we're joined by Brian Davidson, co-founder of Match Node. Brian shares insights into running successful paid social media campaigns, the struggles and triumphs of selling tickets for events, and the fascinating future of NFTs in the ticketing industry. Plus, we discuss the importance of maintaining a healthy organizational culture for aligning branding and revenue generation. Tune in to this episode for an enriching discussion on these topics and more!Connect with Brian:https://matchnode.com/https://www.linkedin.com/in/brianrdavidson/Catch more from the Pop-Marketer, Joe Coxhttps://qrco.de/bcI85K

Jeremy Corray is the Executive Vice President of Coolfire Media and leads the creative vision behind some amazingly modern video marketing campaigns for his client's brands and businesses. However, in this podcast, we zero in on something much more down the Pop-Marketing rabbit hole, where we have a deep discussion about the wonderfully weird origin of Voltron, the 80's western introduction of Japanese-style animation. Jeremy has a particularly personal connection with Voltron, having worked with the IP and helping launch one of the modern reboots from the unexpecting home of the US introduction to Japanese animation in St. Louis, Missouri. Jeremy is an awesome creative mind, and this episode helps remind us of the power of creative constraints to create iconic ideas and how many of the best moments in popular culture come from a business problem solved creatively. More from Jeremy Corrayhttps://www.linkedin.com/in/jeremy-corray-027b8027/https://www.imdb.com/name/nm1965532/https://www.coolfire.com/

In the connected world, where there is a conversation, there is a community manager. A manager, a moderator, and a mediator of online conversations, a community manager is the link between your company, IP, or brand and your audience. Alex Hutchi brings their perspective from the driver's seat of this ever-evolving and often misunderstood profession of the community manager. We break down the ups and downs of moderating and mediating an online community, the channels it occurs in, and how to manage your mental health while you feed the needs of your community against your own. This interview is a must-listen if you are exploring a career as a community manager or trying to understand what to look for when hiring someone that can bring that dusty Discord channel and your brand's online voice to life. Alex mentions "The Coaching Habit" by Michael Bungay Stanier https://www.amazon.com/The-Coaching-Habit-audiobook/dp/B01HH7IORO/ref=sr_1_1?crid=TJFJ8WB4HTHS&keywords=the+coaching+habit&qid=1671540973&sprefix=the+coaching+habi%2Caps%2C148&sr=8-1Catch more of Alex here:https://www.linkedin.com/in/alex-hutchi/https://www.instagram.com/alex_hutchi/Catch more from the Pop-Marketer here:https://qrco.de/bcI85K

Tom & Amy Czyz are an Optometrist husband and wife entrepreneurial force behind SLY, a benefits-driven drink designed for gamers and esports athlete needs. Launching a new product is tough, but launching a new drink product...that's Ludacris. That is unless you break a few rules and see old things in new ways. In one of my favorite interviews of 2022, Dr. Tom & Amy Czyz give us a crash course in modern product creation, design & distribution. Borrowing modern ideas from video game launches to bring gamers products that they desire without selling your soul to Wal-Mart.More of Tom & Amyhttps://drinkonthesly.com/https://www.linkedin.com/in/drtomczyzod/https://www.linkedin.com/in/dr-amy-czyz-a4aba618/More from the Pop-Marketer:https://qrco.de/bcI85K

Ever wanna hear what songs your favorite athlete listens to psych themselves up before the match?The tunes your favorite artist spins to inspire their next creation?Chatting with Mikhael Porter, co-founder of Needle Music this week about the socialization of music, the rise of the music influencer, and creating a social network built for both the music artist and the music curator to thrive.Check out more on Mikhael Porter & Needle Here:https://apps.apple.com/us/app/needle-music/id1539883285https://twitter.com/MikhaelPorterCheck out more from the Pop-Marketer here:https://qrco.de/bcI85K

This week I'm talking with InStreamly's co-founder Wiktoria Wojcik about the current state of gaming and its role in Gen Z's lives. She shares her insights about the digital future of life, entertainment, and marketing. We chat it up about how brands are capturing consumers' attention in live streaming on Twitch & YouTube, esports explosive growth in the west over the last few years, and why Gen Z is particularly equipped for life in the metaverse. You can catch up with Wiktoria here:https://instreamly.com/https://www.linkedin.com/in/vikivojcik/https://twitter.com/vikivojcikCheck out more from the Pop-Marketer here:https://qrco.de/bcI85K

This week on the Pop-Marketing Podcast we're separating the hype from the hero of Web3 with Social Fresh's Jason Keath.We cover NFTs, DAOs, the on-ramps for brands and marketers into the metaverse, and why Jason felt that the impact was big enough to create the #NFTFresh conference.If you've been interested in how your brand or your career can take advantage of the emerging world of Web3, this is the podcast for you.More of Jason Keath:Social Fresh Conference 2022!https://socialfresh.samcart.com/products/social-fresh-2022NFT Fresh conferencehttps://nftfresh.xyz/Linkedin: https://www.linkedin.com/in/jasonkeath/Twitter: https://twitter.com/jasonkeathMore from the Pop-Marketer:https://qrco.de/bcI85K

Jared Leshin discusses his latest book "Advertising and the Nature of Reality", what advertising can teach us about our reality, and why we should care. A former 3D artist & game maker, Jared explores advertising from a cognitive theory & philosophical lens, helping us get a tiny bit closer to understanding the nature of our reality and ultimately, the nature of advertising. Why do bees choose their new hives based on dance moves? How do interfaces help us disguise complex ideas? When can understanding human consciousness make us better marketers? We cover a lot, but only scratch the surface of one of my favorite new marketing reads in Jared's book. I love how Jared sees the world and how he breaks down advertising's role in our culture and if you love exploring the depths of how attention and perception work as much as I do, you'll hit the link below to add this book to your home library. More from Jared Leshin:Advertising & The Nature of Reality Book:https://www.amazon.com/Advertising-Nature-Reality-advertising-reality-ebook/dp/B09LTVH198Jared on Linkedin:https://www.linkedin.com/posts/jaredleshin_advertising-and-the-nature-of-reality-what-activity-6866044658720530433-I4SL/Jared on Twitter:https://twitter.com/jaredbahamaMore from the Pop-Marketer:https://qrco.de/bcI85K

Social Psychologist & Author, Dr. Kevin Payne is back on the podcast to break down why brands are so bullish on offering user experiences and how the pandemic has increased the gaps between how audiences perceive their world. We talk about marketers finding and riding the "Edge" between familiarity & novelty, why "safety" in brand messaging gets tricky when you are trying to motivate behavior and the 5 emotions that any content creator must achieve to create value for their audience. We also discuss Dr. Payne's new book, releasing Feb 7, "Your Life Lived Well" as we dig into his personal journey of writing a book about living with a chronic disease & how he was able to emotionally connect readers to the scientific data in his book through taking his own advice. You can get the first 100 pages of Dr. Payne's book for free by visiting his websitehttps://yourlifelivedwell.co/More ways to find Kevin Payne Ph.D on the interwebs:https://www.linkedin.com/in/drkjpayne/https://twitter.com/drkjpayneConnect with Joe Cox, The Pop-Marketer here:Connect w/ The Pop-Marketer:https://qrco.de/bcI85K