The Revenue Fix (A Marketing Podcast)

In this episode, I'll show you how to create a marketing plan that will add an additional $1 million in revenue to your business. We'll focus on the numbers behind the plan so you'll know exactly what you need to do to reach your million-dollar target.Here are some of the ideas we'll discuss:• How to calculate your marketing budget• How to set realistic goals• How to track your results and make adjustments as needed• What are the most important metrics to track• How to use data to improve your marketingBy the end of this episode, you'll clearly understand the numbers behind a million-dollar marketing plan.Here are some additional tips for building a million-dollar marketing plan:Set clear and measurable goals. What do you want to achieve with your marketing? Do you want to increase brand awareness, generate leads, or drive sales?Track your results regularly. This will help you see what's working and what's not.Make adjustments as needed. Don't be afraid to change your marketing plan if it's not working.Use data to improve your marketing. Data can help you make better decisions about your marketing campaigns.By following these tips, you can build a million-dollar marketing plan.

In this episode, we'll discuss the importance of keywords in search marketing.  We'll cover how to research profitable keywords and how to use them to land more customers.  Keywords are the words and phrases people use to search for information online.  Optimising your website for keywords will ensure your site shows up when people look online.We'll teach you everything you need to know about keywords and how to use them to boost your search traffic.If you're serious about getting more traffic and growing your business, this episode is for you.  

Want to know how SEO can help your brand grow?In this episode, we discuss the benefits of SEO for branding.  We cover:How SEO can help you improve your brand's visibility in search resultsHow SEO can help you attract more qualified leadsHow SEO can help you build trust and credibility with potential customersHow SEO can help you increase salesWhether you're a beginner or an experienced marketer, this episode is for you.Listen now and learn how SEO can help you grow your brand!

In this podcast episode, we'll answer the question of how long it takes to rank #1 on Google. We'll discuss the factors that affect how long it takes and share some tips on how to speed up the process.What are the factors that affect how long it takes to rank #1 on Google?There are a number of factors that affect how long it takes to rank #1 on Google. Some of the most important factors include:The competitiveness of the keyword you're targeting. If you're targeting a very competitive keyword, it will take longer to rank #1 than if you're targeting a less competitive keyword.The quality of your content. Google wants to show users the best possible results for their search queries, so it's important to create high-quality content that is relevant to the keywords you're targeting.The authority of your website. Google uses several factors to determine a website's authority, including its number of backlinks, the quality of its content, and its age. The more authority your website has, the more likely it is to rank #1 for your target keywords.Your SEO strategy. The way you optimize your website for search engines will also affect how long it takes to rank #1. If you're using a comprehensive SEO strategy that includes keyword research, on-page optimization, and off-page optimization, you'll be more likely to rank #1 faster.How can I speed up the process of ranking #1 in Google?You can do several things to speed up the process of ranking #1 on Google. Here are a few tips:Target less competitive keywords. If you're struggling to rank #1 for your target keywords, try targeting less competitive keywords. This will make it easier to rank higher in the search results.Create high-quality content. Google is always looking for high-quality content to show users. Make sure your content is well-written, informative, and relevant to your target keywords.Get backlinks. Backlinks are links from other websites to your website. The more backlinks you have, the more authority your website will have, which will help you rank #1 in Google.Use a comprehensive SEO strategy. A comprehensive SEO strategy will include keyword research, on-page optimization, and off-page optimization. This will help you rank #1 faster.Ranking #1 in Google is not easy, but it is possible. Following the tips in this podcast can speed up the process and increase your chances of ranking #1 for your target keywords.

In this episode, I'll show you how to set up and run a profitable Google Ads campaign.I'll cover everything from choosing the right keywords, writing effective ad copy, and tracking your results.By the end of this video, you'll know how to:- Set up a Google Ads campaign- Choose the right keywords- Write effective ad copy- Track your resultsSo if you want more traffic and leads from your Google Ads campaign, then this video is for you.Here are some of the topics we'll cover:- How to choose the right keywords- How to write effective ad copy- How to set up conversion tracking- How to use Smart Bidding strategies- How to optimize your campaigns for successThis video is perfect for:- Business owners who want to learn how to use Google Ads- Marketers who want to improve their PPC campaigns- Anyone who wants to get more traffic and leads from GoogleEnjoy!

In this episode, we'll discuss how to rank your business website at the top of Google using SEO. We'll cover the basics of SEO, including keyword research, on-page optimisation, and off-page optimisation. We'll also discuss some of the latest SEO trends and how you can use them to improve your website's ranking.Whether you're a new business owner or looking to improve your existing website's ranking, this episode is for you. By the end of this episode, you'll understand how SEO works and how you can use it to drive more traffic to your website.

If you're a small business owner who has never done any marketing before, you're not alone. In this episode of The Revenue Fix, we'll walk you through the steps you need to take to start a digital marketing strategy that will help you generate leads and sales.We'll cover everything from creating a content marketing plan to optimising your website for search engines. We'll also discuss how to use social media, email marketing, and paid advertising to reach your target audience and drive traffic to your website.By the end of this episode, you'll have a clear understanding of the essential elements of a successful digital marketing strategy, and you'll be ready to start implementing it for your own business.

In this episode of "The Revenue Fix," I'm bringing you a game-changing insight that will transform the way you approach website redesigns. Join me as I share the number one tip you need to consider before embarking on a website makeover.Your website is the face of your business, and a successful redesign can make all the difference in attracting and engaging your audience. But with so many factors to consider, where do you start? Through years of experience and expertise, I've discovered a critical tip that can make or break your website redesign project. This invaluable advice will help you avoid common pitfalls, maximise your impact, and ensure your new website delivers remarkable results.Whether you're a seasoned marketer or a business owner looking to revamp your online presence, this episode is a must-listen. Get ready to gain insider knowledge, expert insights, and actionable strategies that will set you on the path to web success.Tune in now and take your website redesign to new heights!

Welcome to the latest episode of The Revenue Fix marketing podcast, where we will be discussing a powerful marketing framework called the Rule of Three Ones. If you're struggling to get your marketing efforts off the ground, then this episode is for you.The Rule of Three Ones is a simple but highly effective framework for optimising your marketing campaigns. It involves starting with just one traffic source, directing it to one landing page, and promoting one specific offer. The goal is to get this initial setup working smoothly and profitably before adding any additional channels.In this episode, we'll dive deep into the principles behind the Rule of Three Ones and explore how it can help you improve your marketing results. You'll discover why it's better to focus on one channel at a time instead of trying to do everything at once and how this approach can lead to better ROI and long-term success.If you're ready to take your marketing to the next level, then join us for this exciting episode as we explore the power of the Rule of Three Ones.

In this episode, we challenge the conventional wisdom that you need to do a ton of work to achieve marketing success. Instead, we explore the idea of doing less - but doing it smarter - to accomplish the most in terms of generating leads and sales.We discuss the rule of the three ones:  one traffic source to one landing page with one offer. You'll learn how to identify the marketing tactics that are truly effective for your business and how to streamline your efforts to focus on what really matters.We'll also share real-life examples of companies that have achieved impressive results by simplifying their marketing approach. From email campaigns to social media ads, you'll discover practical tips for generating more leads with less effort - and without breaking the bank.So if you're tired of feeling overwhelmed by your marketing to-do list, tune in to this episode and learn how to accomplish more by doing less.

In this episode of The Revenue Fix, we discuss the importance of measuring the return on investment (ROI) for your business-to-business (B2B) marketing efforts. We'll explore the key method we use at Yo Media for tracking and measuring the success of your campaigns.  We'll give you the exact formula to use when reporting to your board or senior management.Whether you're a marketing professional or a business owner, this episode will provide valuable information and practical tips for measuring and maximising the impact of your B2B marketing campaigns. Tune in and learn how to effectively measure and improve the ROI of your B2B marketing efforts.

Hey listeners, quick update, we're expanding this podcast to be a digital marketing podcast.  The strategies we use for MSPs and IT companies work just as well for other companies, so we wanted to broaden the scope and provide value to more people.   Thanks for listening, and enjoy the show.

Greg Edwards has been a technology entrepreneur since 1998. His last startup was an offsite backup and disaster recovery company called Axis Backup. Greg also owns WatchPoint IT, a Managed Service Provider founded in 1998 that utilises a full-stack security approach to stop cyber attackers from infiltrating and crippling their client’s technology systems. In 2017, Greg started CryptoStopper, an anti-ransomware deception technology business.We spoke with Greg about CryptoStopper, the state of ransomware in 2021, and what businesses can do to remain protected against this increasing threat.

My guest today is James Davis from Sea-Level Operations.  For over a decade, James has worked with MSPs to help them drive growth and operational excellence within their companies.In this episode, we discuss the common roadblocks and issues that MSPs face when trying to scale.We also break down the strategies, tactics and best practices that are currently helping MSPs to scale up and win big in 2021.It's a bit of a longer episode, but there's so much good stuff in there that we just couldn't cut it down.  Hope you enjoy it!==You can connect with James here...LinkedIn:  linkedin.com/in/thejamesdavisausEmail:  james@sealevelops.com==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au

In this episode, I interview John Martens, founder of Artsmen.  John has over 30 years experience developing and managing sales teams and sales strategies for some of the worlds largest IT companies including Citrix, Cisco and Oracle and Silicon Valley startups like IronPort, Zscaler and Zenprise.In 2018, John started a company called Artsmen that helps organisations with their sales challenges.We talk about how MSPs can successfully build and grow a sales team, when is the best time to hire a salesperson, how to implement sales processes that will save you a ton of time and ultimately increase and grow your sales.If you’re an MSP owner that wants to turbocharge their sales, then you’re going to love this episode.You can connect with John here...LinkedIn:  linkedin.com/in/martensjohnWebsite:  www.artsmen.com.au==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au

Episode #3 - Michael BrazisToday’s guest is Michael Brazis.  Michael owns and operates an MSP called Red IT Solutions and he also recently launched his own PSA & RMM tool called MSPmate.In this episode, Michael shares with us how he got started with Red IT Solutions as well as the challenges of developing and launching his own SaaS product during the pandemic, all whilst running the day to day operations of his MSP.You can connect with Michael here...Email:  michael@mspmate.comLinkedIn:  www.linkedin.com/in/michaelbrazis==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au

On this episode, we look at how to write effective ads that will land your more clients for your MSP.  We also review the MSP customer buying cycle and why understanding this is a crucial part of your marketing strategy.==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au

When it comes to marketing, MSP providers tend to face a particular set of problems. By far the biggest of these is a lack of clear positioning, with many MSPs finding themselves in the category of a ‘me too’ provider. Essentially, this means they are trying to market to everybody. And as the old saying goes, if you market to everybody, you’re actually marketing to nobody!==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au