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Greg Edwards has been a technology entrepreneur since 1998. His last startup was an offsite backup and disaster recovery company called Axis Backup. Greg also owns WatchPoint IT, a Managed Service Provider founded in 1998 that utilises a full-stack security approach to stop cyber attackers from infiltrating and crippling their client’s technology systems. In 2017, Greg started CryptoStopper, an anti-ransomware deception technology business.We spoke with Greg about CryptoStopper, the state of ransomware in 2021, and what businesses can do to remain protected against this increasing threat.
My guest today is James Davis from Sea-Level Operations.  For over a decade, James has worked with MSPs to help them drive growth and operational excellence within their companies.In this episode, we discuss the common roadblocks and issues that MSPs face when trying to scale.We also break down the strategies, tactics and best practices that are currently helping MSPs to scale up and win big in 2021.It's a bit of a longer episode, but there's so much good stuff in there that we just couldn't cut it down.  Hope you enjoy it!==You can connect with James here...LinkedIn:  linkedin.com/in/thejamesdavisausEmail:  james@sealevelops.com==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au
In this episode, I interview John Martens, founder of Artsmen.  John has over 30 years experience developing and managing sales teams and sales strategies for some of the worlds largest IT companies including Citrix, Cisco and Oracle and Silicon Valley startups like IronPort, Zscaler and Zenprise.In 2018, John started a company called Artsmen that helps organisations with their sales challenges.We talk about how MSPs can successfully build and grow a sales team, when is the best time to hire a salesperson, how to implement sales processes that will save you a ton of time and ultimately increase and grow your sales.If you’re an MSP owner that wants to turbocharge their sales, then you’re going to love this episode.You can connect with John here...LinkedIn:  linkedin.com/in/martensjohnWebsite:  www.artsmen.com.au==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au
Episode #3 - Michael BrazisToday’s guest is Michael Brazis.  Michael owns and operates an MSP called Red IT Solutions and he also recently launched his own PSA & RMM tool called MSPmate.In this episode, Michael shares with us how he got started with Red IT Solutions as well as the challenges of developing and launching his own SaaS product during the pandemic, all whilst running the day to day operations of his MSP.You can connect with Michael here...Email:  michael@mspmate.comLinkedIn:  www.linkedin.com/in/michaelbrazis==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au
On this episode, we look at how to write effective ads that will land your more clients for your MSP.  We also review the MSP customer buying cycle and why understanding this is a crucial part of your marketing strategy.==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au
When it comes to marketing, MSP providers tend to face a particular set of problems. By far the biggest of these is a lack of clear positioning, with many MSPs finding themselves in the category of a ‘me too’ provider. Essentially, this means they are trying to market to everybody. And as the old saying goes, if you market to everybody, you’re actually marketing to nobody!==You can follow us at:Facebook:  facebook.com/YoMediaInstagram:  instagram.com/yo.mediaLinkedIn:  au.linkedin.com/company/yo-media-australiaTwitter:  twitter.com/yomediacoWebsite:  yomedia.com.au
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