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The Park Street Insider Podcast is a spirit industry-focused podcast dedicated to bringing you closer to the key brands, topics, and trends driving the drinks business. We host the spirits category's most influential leaders and entrepreneurs to uncover the business strategies, stories, and brand-building tips behind some of the biggest brands in the industry. Whether you're interested in Agave spirits, whiskey, read-to-drink, low & no, or any other category, our hosts will bring you closer to the heart of what's happening in each.
In each episode, hosts Emily Pennington, Emmett Strack, and Andres Correa speak to spirits industry thought leaders to discuss the moves that shaped their careers, how they built some of the brands we all know and love, and some of the tools they can’t live without. They'll also zero in on the hottest subjects taking hold of beverage alcohol, keeping listeners up to date on the trends shaping spirits.
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65 Episodes
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The landscape of on-premise spirits consumption has undergone significant shifts in the past few years, challenging the long-held view that primary drivers of growth for spirits brands take place on-premise. The aftermath of the pandemic has seen consumers engage differently with bars and restaurants, learn to be at-home bartenders, display increased health consciousness, and grapple with inflationary pressures that affect their spending habits. These macro-level changes have affected brands’...
At one point or another, every person in the spirits industry is almost certain to have their career altered, influenced, or shaped by personal relationships. On a business-to-business level, many brands the Park Street Insider Podcast has hosted over the years echo similar sentiments around the crucial role partnerships have played in their trajectory. No brand is constructed in a vacuum, and the long-term success of each is often tied to the quality of partnerships they form with the compan...
In the late '90s, Joe Magliocco made a small investment to become the sole owner of the Michter's whiskey trademark, a historic brand originally founded by a Swiss Mennonite farmer in the 1700s that had since fallen into obscurity. The trademark only cost Magliocco $245 to snap up at a time when consumers and distributors wanted nothing to do with the category. Thanks to a sound strategy, great team building, and a meticulous method of production, the revitalized brand was named The Wor...
From the start of the 2020s, beverage alcohol's merger and acquisition sector has proved to be a dynamic lens through which the wider spirits market can be evaluated. The last four years have seen the M&A market go through phases of high growth, diversification, and contraction. At this year's American Craft Spirits Association Convention in Denver, Emmett Strack was joined by a group of experts within the M&A landscape to discuss the ebbs and flows of investment activity in rec...
The spirits market is constantly driven by new trends that rise, fall, and reinvent themselves. While brand success is relative to the goals of each founder, the extent to which a business can commercially blossom in the spirits category is often determined along the lines of good timing and a laser focus on aligning with the trends of the moment.Of the many positive elements John Rexer, the founder of Ilegal Mezcal, had going for him when he formulated his brand in the mid-2000s, good timing...
Beverage alcohol distributors sit at the epicenter of a cluttered product landscape where, according to Mark Harmon of the Independent Distributor Network, “God isn’t making any more shelf space.” Distributors only have so much time and attention they can give to each spirits brand. What’s left is for brands to do everything in their power to make a compelling case that their products deserve to take up a meaningful share of a distributor's attention. Emily Pennington sat down with key f...
The rate of change seen in beverage alcohol over the last couple of years has been nothing short of impressive. We’re fast approaching the midway point of 2024 and have started to see some trends that emerged over the last two years begin to cement themselves. In this speech given at Bar Convent Berlin, Spiros Malandrakis, International Head of Research—Alcoholic Drinks at Euromonitor, discusses the top trends shaping the alcohol industry in 2024. Malandrakis touches on issues like premiumiza...
Few spirits brands cater to the entrepreneurial spirit like the Bardstown Bourbon Company. In a category that generally requires a massive investment on the part of a founder to launch a brand, Bardstown's unique model has found a way to lower the barrier of entry into the whiskey for aspiring entrepreneurs. And while almost every spirits brand will claim to incorporate tradition and innovation, you'd be hard-pressed to find a company that balances these two principles like Bardstown Bo...
E-commerce in beverage alcohol has historically lagged behind traditional CPG sectors, but thanks to the pandemic and the gradual loosening DTC shipping laws, we're seeing this channel assume a meaningful share of alcohol sales for the first time. In this episode, the Park Street Insider Podcast welcomes ReserveBar CEO, Derek Correia. He and Emily Pennington evaluate how bev-alc e-commerce has progressed to where it is today, how ReserveBar was able to scale its business to sit at...
Brand building in the spirits industry is always context dependent. What might drive sales in one market may have little relevance in another. The result is a necessity for brand's to understand the performance drivers, consumption habits and key trends in their target markets and channels. On this special crossover episode, Chris Maffeo, host of the Maffeo Drinks Podcast, joins the Park Street Insider Podcast's Emmett Strack for a wide ranging chat on the key consumer trend...
Control states can feel like a weighty subject. They're one of the main reasons that the U.S. should be taken as fifty individual markets as opposed to a unified entity. But with the right context and know-how, making sales in these states won't seem like such a large hurdle. On this episode of the Park Street Insider Podcast, Ashley Glickman, Executive Vice President of National Sales at Westward Whiskey, offers a supplier perspective on making sales in control states. She’ll bre...
Going from founding a brand to selling it to a strategic acquirer in less than three years is an achievement worthy of celebrating. But for Mike Montgomery, founder of Blue Run Spirits, this milestone was only the start of the hard work. Now backed by Molson Coors, Montgomery is more motivated than ever to make waves in the trending bourbon category. On this episode of the Park Street Insider Podcast, Andres Correa is joined by Blue Run Spirits founder Mike Montgomery to unpack how his brand ...
As larger portions of Gen-Z reach legal drinking age, their impact on the alcohol industry is becoming more pronounced and the segment's preferences have come into full view. What's become increasingly clear is that how this demographic interacts with alcohol is dramatically different from each generation that's come before it. Strikingly, Gen-Z is more inclined to imbibe on-premise than any other age bracket in the current market. So as this demographic brings its shifting consumption ...
In the early days of laying the groundwork for her brand, Buzzballz, Merrilee Kick received a call from a distributor who informed her that, despite having a contract in place, they would be canceling their order, asserting that ready-to-drink products were a "fad." In 2024 it's almost impossible to imagine that her now iconic brand was ever in such a position, but Kick's beverage-alcohol journey was non-linear and faced adversities known to many early-stage entrepreneurs. Kick jo...
The impact of ready-to-drink beverages on the beverage alcohol landscape has been profound, and by all accounts, their influence is only set to increase. Over time, the category has gone from being on the fringes of drinking culture to guiding the core strategies of some of the world's largest beverage companies. So, what does this trend say about consumers in 2023 and beyond? And how will the industry react to its sustained success? The Park Street Insider Podcast welcomes Spiros Malan...
If you're new to running a business, getting your books in order for year-end can seem like a sizable hurdle. But with the right organizational tools and know-how brand owners can cut down on the stress of this process. Maria Pearman, a CPA specializing in beverage alcohol, joins the Park Street Insider Podcast to shed some valuable insights and strategies that will help streamline the process of year-end accounting. Accounting Housekeeping - Pearman covers key aspects of staying o...
Few entrepreneurs have built a portfolio of brands quite like Alexandre Gabriel. His vision helped transform a once dormant cognac house into the leading global supplier that is Maison Ferrand today. Join Emily Pennington as she examines what it takes to build a leading global portfolio of alcohol brands through the eyes of one of its most beloved entrepreneurs. Gabriel will share key insights about: Balancing PrioritiesThe ability to adapt to early missteps in brand building will go a long w...
Very few categories have as much heritage and tradition as wine, and innovators in the space often fight an uphill battle. In this Essential Talk from Alison Luvera, Founder & CEO of Juliet Wine, she discusses the brand's journey to becoming an industry disruptor in boxed wine. She explains the brand's three pillars of marketing and how authenticity and intentionality lead to the brand's breakthrough success. Reversing Negative Stigmas- Alison discusses how the mission of Juilet Wine...
Many of the Park Street podcast guests extoll the importance of vision to the brand-building process. But before a vision can materialize, an understanding needs to form around the actual cost of goods that will be incurred during the production process. With this Essential Talk from Paul Monahan of Matchbook Distilling, a contract distillery based in Long Island, we're taking a granular look at the financial implications and timelines for producing a spirit. To give founders an effectiv...
Across the industry, beverage alcohol brands are looking to sure up their long-term prospects by investing along the lines of high-growth categories. So when cult favorite whiskey brand Ole Smoky decided it was time to invest in their future, they didn't have to look much further than high-flying tequila maker Tanteo Spirits. On this episode, Neil Grosscup, President of Tanteo Spirits, joins the Park Street Insider Podcast to share his experience in the spirits industry and the developm...
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