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Changing the Perception of Sales
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Changing the Perception of Sales

Author: This Is Prime

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Talking to the real people in Sales. Learning about their journey, the things they've learnt and the challenges they've faced to become top-performing salespeople. This series is to continue our vision to Change the Perception of Sales and make it a career of choice. We strongly believe that by bringing successful people together, we can add value and insight to salespeople who want to develop themselves and sales leaders who want to build their teams/businesses.
26 Episodes
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In this insightful episode of the "Changing the Perception of Sales" podcast series, Anna Bella, Director of Sales Development, joins us to share her unique perspectives and experiences that have shaped her career journey.Get ready to dive into a captivating discussion that explores:• New country, new language - Anna's challenges and triumphs of navigating a new country without knowing the language.• Discovering Her Calling in Leadership• Coaching Success Plans instead of PIPS - Anna's fresh approach to redefining traditional performance plans as "coaching success plans.• Hiring Right - How making the right hire directly reflects your leadership style and values.• Top SDR Mistakes - Offering valuable lessons for those aspiring to advance their careers in sales.• Building an Environment of Goal Orientation• Video Prospecting vs Cold Call• Going to University as a Mature StudentAnd so much more!Take advantage of this opportunity to gain a fresh perspective on sales development, leadership, and personal growth from the remarkable Anna Bella.
Get ready for an insightful conversation with James Ski, CEO & Founder of Sales Confidence, on The Changing the Perception of Sales Podcast Series. James brings a wealth of experience as one of the most successful salespeople at LinkedIn, where he played a pivotal role in the company's explosive growth. He is now the founder of a community that drives salespeople to take their careers to the next level!Sales Confidence has evolved into a transformative learning and development platform, offering a subscription-based membership that focuses on enhancing skills and cultivating a positive mindset. It serves as a beacon of personal growth, guiding individuals to unlock their full potential through a holistic approach combining practical knowledge and mindset training.In this episode, James shares his journey and insights on:His early pursuit of a sales career and his initial perspective of the industryStrategies for training yourself to be likeable and effective in salesLeveraging LinkedIn for sales success and growing a social media presenceThe role of content creation for salespeople in the modern eraThe story behind Sales Confidence and its impact on the sales communityLiving with Bipolar and turning it into a superpowerExploring the potential of TikTok as a game-changing platform for salespeopleHow to change the perception of sales and make it a career of choice for the next generation
Tom Lavery is the Co-Founder & CEO at Jiminny, a product that not only attracts, supports and retains top talent but empowers them to fulfil their potential! Tom started his sales career at 18 but progressed to management in his early 20s, occupied a board-level position by 25 and now runs a successful business that recently acquired $16.5m in Series A funding!TopicsUnpacking Tom's journey in sales to becoming a SVP and then creating his own business, Jiminny.What is required to start your own business and the sacrifices you must make to succeed.What it's like to be a Co-founder & CEO within the tech community.The importance and how to create a coaching culture.Why grit and determination will always be the number reason that people succeed.And much more! 
Few of us can say we started our sales career going door to door in Australia. And few of us know the nerve-wracking feeling of knocking on someone's door and not knowing how they're going to react… David Bentham, Director of Sales Development at Cognism, joined us on the podcast to talk us through his experience travelling across Australia, stumbling into door-to-door sales with HelloFresh and his progression to managing 60 Direct Sales Reps – all of which shaped his career in SaaS sales today!Topics:• His Journey from Door-to-door Sales in Australia to now leading a Sales Development Function within SaaS• His advice to anyone looking to follow down the same journey• The Debate on: "Is Cold Calling Dead?"• His top tips for Cold Calling• How he has built a successful online presenceAnd much more!
Did you know only 1% of capital funding is awarded to women business owners in the UK, and only 0.1% is based in Leeds?! Well, Zandra Moore is on a mission to change that!Zandra Moore is the Co-Founder & CEO of Panintelligence, an embedded data analytics platform for businesses working within SaaS, and the founder of No Code Lab and the gender equality network Lean In Leeds, a community of professional women empowering each other to achieve their ambitions. A perfect guest to have on the podcast to help change the perception of sales!TopicsHer story into the world of sales.The role models that have helped Zandra become who she is today.Why she didn't "just fall into sales" but instead chose to pursue it.The journey to building one of the biggest networks for gender equality in the UK.How she made her Dyslexia a superpower.And so much more!
Beginning your sales career selling Chocolate Almonds to now being the Managing Director of the number one booking platform in Europe for hair and beauty appointments is a story worth listening to! Miranda Mathews joins us on the podcast and talks to us about;Her initial experiences in the sales industryHow to deal with the pressures of sales and how to use them to succeedWhat it's like being the first sales hire within a businessWhat it takes to climb the ladder to successAnd much more!
Would you leave a 6-figure Sales Leadership role in SaaS to travel the world full-time? Well that's exactly what Marco did... Born & raised in Queens, New York, Marco was introduced to sales from a young age and in 2016 had the opportunity to move to London to manage the UK SDR team for Varonis.However, in June 2021, Marco did the unthinkable and left his software sales career behind to travel the world full-time!Listen to hear about Marco's journey in sales and for the advice he shares for anyone that's thinking of following in his footsteps and living a digital nomad lifestyle...
This podcast is all about Sales... So why did we have an Accountant on?Paul Cheetham-Karcz, Founder and Managing Partner at Sedulo, has built and managed a successful financial consultancy firm with offices across the UK and understands why Sales is so integral to any business trying to fight at the top of their industry. We discussed his journey from founding Sedulo, how Sales has helped build it, what it takes to become a high performer in any career, how to build personal resilience and much more!
You've got your Sequences, Cadences, and Structure but have you got your superpower? Avi Mirriam Cole, Global SDR Manager at Infogrid, joined us on the podcast and described how she had found, unlocked and harnessed her superpower to succeed in sales, going from a BDR to Global SDR Manager in just under five years! We also talked about her perception of the sales industry, techniques to create a happy and thriving sales team and why more and more women should look at Sales as a fantastic career!
Having a professional Ice Skating career and travelling worldwide with Disney On Ice must have been incredible! But to leave that life behind to chase a career in sales is a story worth listening to. Ben Smith, Senior Development Team Manager at ReachDesk, joined us on the podcast and discussed; his move from Ice Skating to Tech Sales, the transition into leadership, perfecting the skills to Business Development, the tricks to the perfect cold call and much more!
Immy Toms, Sales Development Programme Manager at Softcat, joins us on the podcast and speaks about her journey through the most challenging time in her life, driving for diversity and inclusion within the workplace and what she's learnt to become a successful team leader within her company. Since Imogen joined Softcat, they have reviewed and adjusted their application process to ensure that it is wholly inclusive and accessible and provides an opportunity for disclosure of any condition that requires exceptional measures/adjustments. Incredible!
In this episode, we're talking to Callum Henderson, CRO at EngageTech! We discussed his journey from BDE to CRO, top tips on becoming a successful sales leader, how to integrate sales into education and his thoughts on the importance of Mental-Wellbeing in the workplace.
We launch season 3 with Ben Audley, Chief Revenue Officer at Summize! We talked about his journey from zero experience within sales to CRO, moving his life over to America and helping to build a successful business within a short amount of time, his decision to hide his sexuality early on in his career and of course, his perception of the sales industry!
In the season finale, we were joined by Charlotte Young, Sales Development Representative at Salesloft.  In this episode, we talked about how one cold call changed Charlotte's life...Not only this, but we also talked about what makes the perfect cadence length, the importance of video outreach in sales as well as what else needs to be done to get more people working in Tech/SaaS sales.Thank you for listening to the series and keep your eye out for series 3 next year!!
In this episode, Chris Scotney and Adam Williams from Kallidus joined us on the podcast! Chris is a clear example of the career progression on offer in sales, becoming the Head of Sales Development within just four years and Adam becoming an SDR Team Lead within one year. This episode had so many unique perspectives and discussions about a career in sales. Which included how they got into sales and specifically, SaaS, what they think should be done to change the perception of sales for the better and why looking after your mental health is essential when working in a sales environment. As well as talking about some of the latest and most creative prospecting methods...
In this episode, we're speaking to James Rees, an Account Executive from SourceBreaker. We discussed why researching for an interview can go a long way to securing a role, harnessing the power of the  Wolf of Wall Street, building the small wins that help you reach the next step within a sale, how to organise yourself to succeed and what makes a good discovery call.
In this episode, we're speaking to Charley May from Globus.ai. Charley is a fully remote working Business Development Representative living it up in the sunny skies of Malaga, Spain! We discussed how to harness the power of LinkedIn by making it an integral part of your sales process, using your personality to sell, and how to create a successful video prospecting strategy to generate leads!
In this episode, we're speaking to Rachel Goldstone from Cognism. Rachel is a Sales Development Representative Manager, tasked to train all the newcomers arriving at the Cognism Sales Team! We discussed why more women should be getting into sales but why they're not, making sales a fun environment to work in, the psychology behind sales and what makes a high-performing salesperson!
In this episode, we're speaking to Samuel Wooldridge. Sam is a highly successful Senior Business Development Manager from Leyton. We'll be discussing the transition from Uni life into a professional environment, how to stand out from the crowd right from the start of your role, the importance of inputs and how to overcome objections.
Molly McManamon, a successful Sales Development Representative from e4enable, discussed the emergence of Video Prospecting and the success that's coming with it,  how to sell to the right people at the right time, what characteristics you need to succeed in sales and how to turn stress into progress.
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