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with 🎙️ Susan Moisio - Global Water Director at Jacobs, where she leads a team of 9,000 water professionals across all regions.   💧 Jacobs pledges to push the limits of what's possible, continually challenging today to reinvent tomorrow. What we covered:  💧 How Jacobs' 9'000 water professionals build for a "One Water" Team - and what it involves in the company's market approach  🌎 How Susan swiftly grew into a market influencer - starting as early as one week into the job  ⬛ How Jacobs chooses to tackle carbon topics, why, and how it rolls out in terms of timelines and goals  🌱 How there's positive to find in the climate emergency, that can turn into a sustainable business opportunity  ☁️ How water is integral to climate response topics and often features at the heart of it  🤝 How water challenges have common traits from one place to the other, and how teaming up - for instance in associations and alliances - is a way to overcome them  🧑‍🏫 How the X-Factor to strive in this new environment is Leadership, and how to enforce best practices with that regard  1️⃣ How wastewater may be the best place to start, yet not in isolation and rather in One Water approaches  ⚡ How energy-positive organizations could be around the corner, and how some have already achieved that milestone  🌳 How when it comes to nature-based solutions it's not about gray or green but rather good management practices  0️⃣ Community involvement, climate change as a universal threat, Jacobs goals and roadmap, science-based objectives, being a gatekeeper, enabling innovation... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Check my full series on net zero water  ➡️ Get the Full Story            ➡️ Come say hi to Susan on LinkedIn        
🎙️ Susan Moisio is the Global Water Director at Jacobs, where she leads a team of 9,000 water professionals across all regions. Susan names them a one water team, which you'll discover to be a key concept in today's discussion! Back in Season 3, I had a discussion on that microphone with the authors of the Sustainability Puzzle , Claudia Winkler and Alice Schmidt. And I couldn't help but think of one of the book's key advice when listening to Susan today: Zoom out before you zoom in. If you're a water professional, chances are that you define yourself as specialized in a section of the Water Cycle. You might be treating wastewater, managing a water network, preventing a sewer overflow, or producing your community's drinking water. Now, if you zoom out, you'll swiftly come to realize that you're dealing with the one water I shortly alluded to. But is that the end of the zoom out? Not really. There are many surroundings to the water cycle. Like the energy we consume or produce, the impact we have on adjacent industries, and our role in both mitigating and sometimes causing climate change. Solving the riddle needs to be bigger than water. Would you expect thought leaders like Jacobs to think outside of the water box? Probably. Did they? Of course - and Susan will take us through that landscape in just a minute. You'll swiftly get to understand why, Global Water Intelligence named her one of the 40 most influential people in the Water Industry. And you'll see that there are very interesting bridges between what she shared and what the other experts in this mini-series on water positive, zero Carbon explained to us. We'll have five feature interviews on that podcast, and I'll have the same five speakers on stage with me for the Global Water Summit in Madrid. If you want a complete overview, check my full series on net zero water , and of course if you don't want to miss any of these interviews, make sure to subscribe to the podcast. It's free, and it's even better if you share it with your friends or colleagues.  I'll let you share it, and I'll meet you on the other side! Wanna listen to the full episode? Just type "S5E10 - Why is One Water the Best Way t manage our Vulnerable Water Cycle?" You can also find the full episode materials on the (don't) Waste Water website                  
with 🎙️ Maria Manidaki - Net Zero Technical Lead and Principal Water Investment Planning Advisor at Mott MacDonald  💧 Mott MacDonald is a global engineering, management, and development consultancy, that places social outcomes at the center of all it does. What we covered:  🧭 How social outcomes are a north star to guide all carbon actions  🌎 How the full concept of a good net-zero outgrew carbon neutrality and global warning for the better  🍃 How the outcomes of COP 26 might still not be clear enough as to how to roll out the new carbon normal  ❌ How leadership is the X-factor in succeeding or failing the net-zero transition  🦶 How wastewater treatment direct emissions may soon represent 60% of water companies' footprint - and what to do to mitigate it  💸 How to adapt procurement strategies to enable carbon strategies  🧑‍🏫 How to educate this generation of professionals (and the next one)  0️⃣ Net Zero as a new paradigm rather than a fancy, fresh thinking, collaboration platforms, new standards, and frameworks, zooming out before you zoom in, achieving 2030 objectives with 2050 in sight... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Check my full series on net zero water  ➡️ Get the Full Story           ➡️ Come say hi to Maria on LinkedIn       
🎙️ Maria Manidaki is Net Zero Technical Lead and Principal Water Investment Planning Advisor at Mott MacDonald. Mott MacDonald is a global engineering, management, and development consultancy, that places social outcomes at the center of all it does. You know the saying: smoke is a good proxy to determine if there's a fire. Well, it turns out that the same applies to greenhouse gases. Studies demonstrated how carbon emissions are, in fact, a good proxy for resource efficiency. So, if you want to optimize your resources and build a sustainable approach, you'd better monitor, control, and limit your greenhouse gas emissions. Long story short: down the line, Water UK just equipped itself with a 2030 routemap that aims for net zero in the Water Sector. It's not alone in this endeavor, as 81 utilities in the World and at the time I'm recording this in may 2022 have taken that pledge, but I'd say it's the most structured approach I've seen so far. Maria will guide us through all of that in a minute, and explain the role that Mott MacDonald plays in Water UK's routemap, in further working groups such as PAS 2080 and beyond, and if you're like me, you'll also get to discover a new notion: the concept of a GOOD net zero. We'll have five feature interviews on that podcast, and I'll have the same five speakers on stage with me for the Global Water Summit in Madrid. If you want a complete overview, check my full series on net zero water , and of course if you don't want to miss any of these interviews, make sure to subscribe to the podcast. It's free, and it's even better if you share it with your friends or colleagues.  I'll let you share it, and I'll meet you on the other side! Wanna listen to the full episode? Just type "S5E9 - How Water UK intends to Reach a Good Net Zero, Two Decades Early!" You can also find the full episode materials on the (don't) Waste Water website                 
with 🎙️ Stephane Bessadi - Senior Procurement Specialist for the Asian Development Bank  💧 The Asian Development Bank (ADB) commits to a prosperous, inclusive, resilient, and sustainable Asia and Pacific Region.  What we covered:  🌎  How to build more efficient, inclusive, and climate friendly water and wastewater projects  ⚡ How water challenges often come hand in hand with energy struggles - and how to kill two birds with one stone  💻 How STEEP was built from pilot studies and field data, enriched with operational feedback  🤖 How digital solutions and new technologies support the transition towards higher energy efficiency  💧 How the population's welfare is highly interlinked with water quality - especially in developing countries  💰 Getting value for money, assessing technologies, supporting innovation, partnering with private sector companies, acting with pedagogy... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Check my full series on net zero water  ➡️ Get the Full Story          ➡️ Come say hi to Stephane on LinkedIn      
🎙️ Stephane Bessadi is Senior Procurement Specialist for the Asian Development Bank. ADB - its short name you'll hear quite a lot in the next minutes - commits to a prosperous, inclusive, resilient, and sustainable Asia and Pacific Region. Urbanization ticks at a high pace in the Asia Pacific region, with 65% of the population that's expected to live in cities. Water and Wastewater infrastructures will have to adapt, and this has consequences. Without even considering water, the region will soon represent 40% of the World's greenhouse gas emissions, a number that's still to increase if we factor in the future energy needs of the newly created water infrastructures. Hence, the Asian Development Bank is at the same time a big contributor to that transition, as it invests about one billion dollars every year in water supply and wastewater management projects and is a front row observer with a wealth of data to leverage.  This is how, as Stephane will explain, they've developed a screening tool for the energy evaluation of projects that ensures that the best decisions are taken today to build a sustainable infrastructure for the decades to come. If you want to review the tool while listening to Stéphane's explanations, check the show notes - I've placed the link there to both the publication and the Excel tool . We'll have five feature interviews on that podcast, and I'll have the same five speakers on stage with me for the Global Water Summit in Madrid. If you want a complete overview, check my full series on net zero water , and of course if you don't want to miss any of these interviews, make sure to subscribe to the podcast. It's free, and it's even better if you share it with your friends or colleagues.  I'll let you share it, and I'll meet you on the other side! Wanna listen to the full episode? Just type "S5E8 - How to ensure Energy and Carbon Resilient projects with a Simple Screening Tool" You can also find the full episode materials on the (don't) Waste Water website                
with 🎙️ Austin Alexander - Vice President, Sustainability and Social Impact at Xylem  💧 Xylem is a leading water technology company with the famous "solving water" motto - and a finalist for this year's Net Zero Carbon Award at the Global Water Summit What we covered:  🌎 How climate change is the overarching concern for many further challenges  🦶 How the supply chain's carbon footprint is a nice benchmark, but much less impactful than its handprint  🛗 How carbon savings can come in various shapes and how the simplest is often the best  ⚡ How energy savings are greenhouse gas impacts before cost reductions  🏗️ How water infrastructure may benefit from more nuanced takes on its revamping  0️⃣ Growing as a Xylem supplier, net zero as a hot topic, ratings being a tedious task, sustainability being embedded in water topics, water professionals being on a mission, sustainability being a long-ball game... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Check my full series on net zero water  ➡️ Get the Full Story         ➡️ Come say hi to Austin on LinkedIn      
🎙️ Austin Alexander is Vice President, Sustainability and Social Impact at Xylem, a leading water technology company with the famous "solving water" motto.  What if solving water actually involved solving Carbon and leading the race to net zero? As Austin will explain in a minute, Xylem believes that if we don't tackle Carbon in the Water Sector, it will make all our other challenges much more complex and tricky. Great, but if solving Carbon wasn't complex and tricky itself, we would have done it for a while, right? Well, by COP 26 last year, Xylem published a white paper looking at ways to reduce our greenhouse gas impacts in the wastewater sector. And it turns out, as they demonstrate, that a 50% reduction could be easily achieved with today's technologies and, in 95% of the cases, at no additional or even negative cost! So what are we waiting? Actually, Xylem isn't waiting at all, and they're currently rolling out their 2025 strategy to reduce their CO2 handprint by over 2.8 million metric tons. What's a handprint? How do they achieve that? Where do they stand? What can we all steal and apply as a sector? How does it impact the entire value chain? Don't worry; Austin will answer all of that - and more - in a minute. If you're intrigued by the topic of Carbon in the water sector and want to join the race to zero, make sure to follow my various stops this week on that road.  We'll have five feature interviews on that podcast, and I'll have the same five speakers on stage with me for the Global Water Summit in Madrid. If you want a complete overview, check my full series on net zero water , and of course if you don't want to miss any of these interviews, make sure to subscribe to the podcast. It's free, and it's even better if you share it with your friends or colleagues.  I'll let you share it, and I'll meet you on the other side! Wanna listen to the full episode? Just type "S5E7 - How to cut Wastewater's Energy Related Carbon Emissions in Two at No Cost?" You can also find the full episode materials on the (don't) Waste Water website                
with 🎙️Jon Freedman - Senior Vice President - Global Government Affairs at SUEZ WTS  💧 SUEZ WTS provides industry-leading water technology and process expertise to solve the toughest water, wastewater, and process challenges What we covered:  🇺🇸 How the US federal government just put out a National Water Reuse Action Plan (WRAP)   👑 How among the 55 action items, Jon holds one that's especially interesting  🧠 How there are four levers from a policy standpoint to promote greater water reuse (and what they are)  🦸‍♂️ How a fifth approach might well trump them all, by incentivizing water reuse  💪 How we might have to 5x water reuse in the coming decade  🤝🏿  How private sector, multilateral organization, development agencies and governments will have to work hand in hand to develop water reuse  💰 How the US infrastructure bill will apply to the water sector, and what the $55 billion there will be allocated to  ❇️ How the scattered nature of the water utility scene in the US can prevent rapid actions from being taken  🍏 How decentralized water reuse might be a powerful solution, and how the 50L Home coalition promotes this direction  🍏 How Los Angeles intends to reuse 100% of its wastewater by 2035 and what it deploys to meet that goal  🌱 How piloting reuse solutions goes beyond a pure technological assessment  🍎 How water tariffs and their absence when it comes to river and groundwater are crucial influencers for the adoption of reuse  🦈 Teaching at the university and the Wharton School, Creating an “H2O Shark Tank,” Membrane Bioreactors as a fundamental technological brick, the water usage mix, PFAS treatment, having aspirational goals... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Get the Full Story        ➡️ Come say hi to Jon on LinkedIn     
🎙️ Jon Freedman is the Senior Vice President - Global Government Affairs at SUEZ WTS; he's teaching about the future of Water at the University of Pennsylvania. Starting next spring, he'll also be conducting a class on the business and governance of water at the Wharton School.  What levers can you play on to promote greater water reuse? Well, you can act on the money side of the equation, for instance, by incentivizing the deployment of new technologies through grants and loans. But also by making the wrong behavior more expensive. You want to use your water only once and flush it away? No problem, as long as it becomes expensive - third parties, be it governments, utilities, or agencies, can then make that money work to deploy the technologies I just mentioned. You can also play with regulations. People don't want to reuse? Let's just make it mandatory. Forcing it isn't always the most elegant solution, but it's hard to argue that it doesn't work. Finally, on the total other ends of the spectrum, you can award good pupils with recognition for their right moves. And that is the task Jon has on his plate right now, as he'll explain in a minute with his project of crowning a US Water Reuse champion.  In a world that's never black or white, Jon will guide us through all the shades of gray and all the ongoing and future projects that mix some of these four approaches.  Don't worry; I'll avoid spoiling too much of the thorough review of water reuse policies and their rollout at various scales, and I'll let you dive into my conversation with Jon. Wanna listen to the full episode? Just type "S5E6 - Who will become the US's first Water Reuse Champion Ever?" You can also find the full episode materials on the (don't) Waste Water website               
with 🎙️ Annyse Balkwill - Founder of the LuminUS Group and Program Director for the upcoming BlueTech Forum  💧 The LuminUS Group crafts an events formula that has participants engaging, again and again, sharing with their colleagues and offering this feedback. Wanna see it applied? Make sure to attend the upcoming BlueTech Forum! What we covered:  🔺 How the company's pyramidal shape is disappearing, and what it involves    ♻️ How organizations have to evolve to strive in this new paradigm  🧠 How businesses will have to leverage collective intelligence and wisdom to grow  🦸‍♂️ How you'll have to adapt design, practices, and frameworks as a leader - and how that will empower your teams  💪 How in a scattered water industry, all these phenomena not only exist but are set on steroids  📛  How hence, water conferences need to adapt, and how BlueTech Forum is redesigned accordingly  ❓ How challenging it is as a water conference organizer to plan the unplanned, and give up control over events  3️⃣ The three pieces of advice you can implement today and change your business meetings forever  💥 How when done right, business meetings, and water conferences can generate sparks!  🤙 How physical conferences used to be a habit, and how they must reinvent themselves in the “new normal.”  🤔 How there are tons of good business reasons to attend a water conference, how that’s still not the decisive factor to show up, and what it is  😴 How you shall avoid visiting the BlueTech Forum if you just expect a passive top-down delivery of content  🤝 How the conference design taps into human connections to go past any “pedigree” considerations  🔁 How Annyse first experienced and built her methodology, and how you can replicate these best practices  ⛔ How you don’t have to run crappy business meetings just because that’s how you were taught to run them  🌱 How we can leverage the full human potential as an industry, regardless of gender or background  👌 Radical collaboration, talking about what means most for you, planting seeds, crafting a truly unique event... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Get the Full Story       ➡️ Come say hi to Annyse on LinkedIn    
🎙️ Annyse Balkwill is the Founder of the LuminUS Group, where she crafts event formulas that bring engagement, sharing, and value to a whole new level. She's also the program director for the upcoming BlueTech Forum, happening on the 7 and 8 June in Vancouver.  Have you ever attended a business meeting that seemed to drain your soul out of your body? Or have you ever happily slept in a water conference to digest the jet lag and be in good shape for the real conference content, aka the late drinks at the bar? You can change that! (some have already done it) Annyse will take us through all the steps with BlueTech forum as a case study. She'll explain why you should attend, and also why not. And she'll give you three very actionable tips that you can apply from your next business meeting on to bring the conversation to a whole new level.  Wanna listen to the full episode? Just type "S5E5 - 3 Crazy Simple Tips to take the Bore out of Business Meetings or Water Conferences" You can also find the full episode materials on the (don't) Waste Water website              
with 🎙️ Victoria Edwards - CEO & Co-Founder of FIDO Tech  💧 FIDO AI is a data-as-a-service (DaaS) end-to-end leak detection solution that identifies leaks, sizes them, and tells you where to dig to repair them What we covered:  🎵 How water networks sing, and how you can leverage this for leak detection    💧 How non-revenue water is a threat in a world of rising water scarcity and why we shall fight it  🔥 How no other industry would actually allow losing 40% of its production without reacting  🤖 How artificial intelligence can turn leak detection around by drastically increasing accuracy and reducing false positives  🖥️ How monitoring a leak's evolution is almost as important as detecting it, and why you'd probably not want to repair all of them straight away  🧰  How despite its power, AI won't replace humans and hence never is a threat but rather another tool in the water toolbox  🌐 How FIDO ambitions to save the planet one megaliter at a time by taking a disruptive sensor agnostic and AI approach to non-revenue water  🎹 How Victoria’s musical background is an asset in that endeavor, even if she no longer plays Rachmaninov  🆕 How you need your innovation first to help and solve a challenge, then be transformational, for it to make a dent in the utility world.  🤙 How being sensor agnostic and adopting an open approach is the best approach.  🪃 How it all started for FIDO and what step they already underwent  🤑 How FIDO removes adoption barriers with its CAPEX Free / Data as a Service business model  🏭 Training on some of the World’s most complex networks, striving even with little knowledge of the network, fixing leaks as an alternative to increasing production capacity, building hardware, pivoting the original concept... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Get the Full Story      ➡️ Come say hi to Victoria on LinkedIn   
🎙️ Victoria Edwards is the CEO and Co-Founder of FIDO, a data-as-a-service (DaaS) end-to-end leak detection solution that identifies leaks, sizes them, and tells you where to dig to repair them. In this episode, Victoria explains how they pivoted 8 times to give FIDO its current shape, take the market by storm, and solve the daunting non-revenue water challenge. Wanna listen to the full episode? Just type "S5E4 - How to Save Time, Money, and Water thanks to 92% Accurate Leak Detection" in the search bar! You can also find the full episode materials on the (don't) Waste Water website             
with 🎙️ Katrina Donaghy - CEO & Co-Founder of Civic Ledger 💧 Civic Ledger is an award-winning blockchain company that builds trust layer solutions for the markets of tomorrow This is the second part of this discussion around blockchain and Water Ledge, where we covered:  ❌ How today's water management often resembles a market failure   💧 How water markets are often not optimized and hence water doesn't flow to its best use 🦘 How the Australian water markets in particular are an example of a scattered, financialized, and opaque set-up ₿ How blockchain could turn water into a non-fungible token - and how that could be good news 💰 How a crypto exchange platform would look like, and how it would work 💸  How leveraging cryptocurrencies, blockchain and water ledgers, we could decentralize water finance ₿ How Katrina's Bitcoin encounter was a serendipitous moment 🤝🏿 How you can't go 100% blockchain from the get-go and how Civic Ledger splits smart contracts into two 🤲 How integrating water markets with blockchain finally brings 23 markets together with a common real-time source of truth 🚚 How water is non-fungible because of its heavy and hard-to-transport long-distance nature 📟 How the next frontier would be to couple blockchain trading with a hydrologic digital twin (and why) 🔋 How ironic it is to blame blockchain's energy consumption while altogether avoiding the point with gold and physical money 🌎 Interlinking with mineral flows and ESG investment, Competing with centralized trading in this new ESG realm, Working with the World Economic Forum, developing patent NFTs... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Get the Full Water Blockchain Story      ➡️ Come say hi to Katrina on LinkedIn   
with 🎙️ Katrina Donaghy - CEO & Co-Founder of Civic Ledger 💧 Civic Ledger is an award-winning blockchain company that builds trust layer solutions for the markets of tomorrow What we covered:  ❌ How today's water management often resembles a market failure   💧 How water markets are often not optimized and hence water doesn't flow to its best use 🦘 How the Australian water markets in particular are an example of a scattered, financialized, and opaque set-up ₿ How blockchain could turn water into a non-fungible token - and how that could be good news 💰 How a crypto exchange platform would look like, and how it would work 💸  How leveraging cryptocurrencies, blockchain and water ledgers, we could decentralize water finance ₿ How Katrina's Bitcoin encounter was a serendipitous moment 🤝🏿 How you can't go 100% blockchain from the get-go and how Civic Ledger splits smart contracts into two 🤲 How integrating water markets with blockchain finally brings 23 markets together with a common real-time source of truth 🚚 How water is non-fungible because of its heavy and hard-to-transport long-distance nature 📟 How the next frontier would be to couple blockchain trading with a hydrologic digital twin (and why) 🔋 How ironic it is to blame blockchain's energy consumption while altogether avoiding the point with gold and physical money 🌎 Interlinking with mineral flows and ESG investment, Competing with centralized trading in this new ESG realm, Working with the World Economic Forum, developing patent NFTs... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Get the Full Story      ➡️ Come say hi to Katrina on LinkedIn   
🎙️ Katrina Donaghy is the CEO and Co-Founder of Civic Ledger. This week, she explains how blockchain can be leveraged far beyond its usual image to improve water management, and water efficiency and solve water markets. Could this turn water somehow into a non-fungible token (NFT)? And would that be good news? (spoiler: probably, yes!) Wanna listen to the full episode? Just type "S5E3 - What would it Empower, if Water Actually Became a Non Fungible Token?" in the search bar! You can also find the full episode materials on the (don't) Waste Water website            
with 🎙️ Christopher Gasson - Owner of Global Water Intelligence and authority on water finance and markets  💧 Global Water Intelligence is the leading publisher and events organizer serving the international water industry. What we covered:  💰 How there are two international things in water: money and technology.   👬 How taking off Global Water Intelligence involved focusing on those two ends of the market  🤑 How still, it is quite controversial to associate water and money (and why it is not a positive sign) 🤪 How people associate a list of terrible mental models to that very water-finance link 💧 How water is capital intensive, and how much you'll have to invest to get $1 of revenue ☠️  How this water industry feature leads to innovation inhibition and major hurdles for water entrepreneurs 🤯 What drives utilities in their infrastructure investment approach 😕 Why SDG 6 targets are stranded for exactly this same missing link between water and finance 🤝 How we shall tell the World about water's profitability (and try to shine the right light on sanitation to make it look the same) 🍏 How the ESG investment wave can be a blessing, assuming we create the opportunities for ESG money to finance the right projects  🧱 The challenges utilities have to overcome, so finance trust them and bets on their future development plans 💧  How it is about time to connect the dots in the scattered water industry to power a triple win 🍎 How a whole load of people talks about saving the world while skipping the thing which really matters: the money to save it  🍎 How climate change brings a third international compound in water  ⭕ How describing water consumers as stakeholders is wrong (and why) 💸 How the link between money and water can be proven by the absurd, whenever you deprive the latter of the former 📗 How GWI was a 162-subscriber struggling magazine 20 years ago, how it evolved into today's world reference, and what that changes and enables  👏 Predicting the future and how it's impossible, being catastrophically wrong, needing the sound of two hands clapping to be successful, the SUEZ-Veolia drama, desalination... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Get the Full Story     ➡️ Come say hi to Christopher on LinkedIn  
🎙️ Christopher Gasson is the owner and editor of Global Water Intelligence, a leading magazine and insight company in the Water Industry. In this week's episode, he explains how only two things are universal in water (with a third starting to appear). And how it would be "Global Water Stupidity" not to try to bring these global water business fields together, as an industry media and thought leader.  Wanna listen to the full episode? Just type "S5E2 - How to Systemically drive Money into Water and escape Global Water Stupidity" in the search bar! You can also find the full episode materials on the (don't) Waste Water website           
with 🎙️ Reinhard Hübner, CEO of SKion Water, 2021's Water Company of the Year  💧 SKion Water is an international water technology platform, that aims to empower water technology companies to make a difference.  What we covered:  📈 How SKion Water was built from scratch in a decade, to reach about 750 M€ yearly turnover   🛣️ How building a successful water company all starts with choosing your path (and what the options are)   🤑 How cheap money comes with drawbacks and how this can be problematic for water entrepreneurs  🤪 How water market capitalizations totally go through the roof these days (and what to think about it)  ☠️ How there's no magical way to skip steps and how it is dangerous to even try  💧 How the water industry is segmented, and how important it is to target the right section of the food chain  🤯 How it might be tempting to see yourself as much more clever than everyone before, and how that can lead to terrible mistakes as a water entrepreneur  🌳 How trees don't grow up to the sky, and how being reasonable on your business expectations is the best way to really deliver  🤝 How it might be tempting to see tremendous synergies between various branches of the water industry... and how those rarely (if ever) exist  🍏 How what matters at the end of the day is less the plan than the way you execute it (and how you might have to go in the trenches)  🧱 All in all, how Reinhard built the 2021 "Water Company of the Year"  💧  How Reinhart almost fell into investing by accident  🍏 The two reasons why one would want to invest in Water (despite all the challenges)  🍎 How SKion's success was born in early, rapid, and spectacular failures  🍏 How the focus is not to acquire companies but to serve the real customer needs (and the foolproof trick to always keep that market pulse)  👝 How the Water Sector's structure is quite unique in terms of company sizes and how a certain one doesn't exist at all  💰 What's the best way to invest in water companies and why  🧍 Who are the best water entrepreneur profiles, why, and how they have to take risks  💸 Water Industry's consolidation frenzy, too much money potentially killing companies, crazy valuations, learning from history, giving atypical companies a chance... and much more!  🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥  ➡️ Get the Full Story    ➡️ Come say hi to Reinhard on LinkedIn 
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